00:00:03,581 --> 00:00:05,148
So this is it, this is
2
00:00:05,188 --> 00:00:06,668
the year, this is the
3
00:00:06,668 --> 00:00:07,948
year you've decided you
4
00:00:07,988 --> 00:00:09,498
are finally going to get
5
00:00:09,528 --> 00:00:10,908
your digital product, your
6
00:00:10,928 --> 00:00:11,778
online course, whatever
7
00:00:11,778 --> 00:00:13,768
it is, out into the world.
8
00:00:14,398 --> 00:00:15,518
But if you never
9
00:00:15,518 --> 00:00:16,898
sold anything before,
10
00:00:17,875 --> 00:00:18,835
how do you sell it?
11
00:00:19,245 --> 00:00:20,325
Now I'm sure you've seen
12
00:00:20,325 --> 00:00:21,895
a whole lot of crazy
13
00:00:21,895 --> 00:00:23,785
complicated plans out there
14
00:00:24,072 --> 00:00:24,845
and I'm here to tell you,
15
00:00:24,845 --> 00:00:26,125
you don't need any of that.
16
00:00:26,285 --> 00:00:27,285
You can keep it really
17
00:00:27,285 --> 00:00:28,395
simple and I'm going to
18
00:00:28,405 --> 00:00:29,525
break down your step by
19
00:00:29,525 --> 00:00:30,825
step plan to creating
20
00:00:30,825 --> 00:00:32,485
your first five or more.
21
00:00:32,745 --> 00:00:33,385
Online product
22
00:00:33,385 --> 00:00:34,556
sales right now.
23
00:00:34,606 --> 00:00:35,136
You ready?
24
00:00:35,187 --> 00:00:36,047
Let's dive on in.
25
00:00:38,330 --> 00:00:39,750
Hey, Hey guys, it is Kate
26
00:00:39,750 --> 00:00:40,760
here from Hello Funnels
27
00:00:40,813 --> 00:00:42,230
and welcome back to the
28
00:00:42,230 --> 00:00:43,390
Doing It Online podcast.
29
00:00:43,458 --> 00:00:44,030
For those who don't
30
00:00:44,070 --> 00:00:44,850
know me, super
31
00:00:44,850 --> 00:00:45,750
quick introduction.
32
00:00:45,845 --> 00:00:46,960
I am your friendly
33
00:00:47,180 --> 00:00:47,590
neighbourhood
34
00:00:47,610 --> 00:00:48,870
super nerd who is here to
35
00:00:48,880 --> 00:00:50,950
help you create five, six,
36
00:00:50,970 --> 00:00:52,310
even seven figure sales
37
00:00:52,670 --> 00:00:53,630
of your online courses
38
00:00:53,630 --> 00:00:54,740
and products in the next
39
00:00:54,740 --> 00:00:56,830
12 months using super
40
00:00:56,830 --> 00:00:58,680
fun, super nerdy, not
41
00:00:58,680 --> 00:01:00,390
at all sleazy or scary.
42
00:01:00,715 --> 00:01:01,195
Funnels.
43
00:01:01,505 --> 00:01:02,445
So now we've got
44
00:01:02,465 --> 00:01:03,155
that covered off.
45
00:01:03,395 --> 00:01:04,235
Let's talk about
46
00:01:04,235 --> 00:01:05,405
today's topic.
47
00:01:05,445 --> 00:01:07,875
And that is your first five
48
00:01:08,005 --> 00:01:09,835
sales exciting, isn't it?
49
00:01:10,145 --> 00:01:11,055
So if you're watching
50
00:01:11,055 --> 00:01:11,765
this, I'm just going
51
00:01:11,765 --> 00:01:13,515
to assume that you are
52
00:01:13,695 --> 00:01:15,005
someone who hasn't made
53
00:01:15,015 --> 00:01:16,365
either any, or if only
54
00:01:16,365 --> 00:01:17,655
made a couple of sales.
55
00:01:17,675 --> 00:01:19,045
So far, and you're like,
56
00:01:19,045 --> 00:01:20,275
you know what, I want this
57
00:01:20,275 --> 00:01:22,515
to be easier because when
58
00:01:22,515 --> 00:01:23,965
you sit down and you look
59
00:01:23,965 --> 00:01:25,435
at your idols or the gurus
60
00:01:25,445 --> 00:01:26,575
that you're following, the
61
00:01:26,575 --> 00:01:27,665
way that they're selling,
62
00:01:27,685 --> 00:01:28,915
it's pretty complex.
63
00:01:28,915 --> 00:01:29,195
Right.
64
00:01:29,245 --> 00:01:29,915
And it's very
65
00:01:29,915 --> 00:01:30,875
time consuming.
66
00:01:31,165 --> 00:01:32,325
They are creating
67
00:01:32,535 --> 00:01:34,215
massive, beautiful.
68
00:01:34,385 --> 00:01:35,225
Sales pages,
69
00:01:35,285 --> 00:01:36,065
which take time.
70
00:01:36,335 --> 00:01:37,805
They are writing out
71
00:01:37,895 --> 00:01:39,694
endless emails they
72
00:01:39,694 --> 00:01:40,984
are hiring copywriters
73
00:01:40,984 --> 00:01:42,124
and graphic designers.
74
00:01:42,134 --> 00:01:43,174
They are sitting down
75
00:01:43,474 --> 00:01:45,354
and recording beautifully
76
00:01:45,554 --> 00:01:47,424
high production value.
77
00:01:47,527 --> 00:01:49,356
content, they are
78
00:01:50,016 --> 00:01:50,786
doing webinars.
79
00:01:50,846 --> 00:01:51,976
They're doing challenges.
80
00:01:52,186 --> 00:01:52,556
They're doing
81
00:01:52,556 --> 00:01:54,366
so many things.
82
00:01:54,856 --> 00:01:55,896
And my goodness, if you
83
00:01:55,896 --> 00:01:56,776
don't want to take a nap
84
00:01:56,806 --> 00:01:58,486
after that list, then.
85
00:01:58,702 --> 00:01:59,142
you've had more
86
00:01:59,142 --> 00:02:00,032
coffees than me today.
87
00:02:00,322 --> 00:02:02,372
So how do you do it simply?
88
00:02:02,382 --> 00:02:02,692
Right?
89
00:02:02,752 --> 00:02:03,042
Well.
90
00:02:03,467 --> 00:02:04,117
Before we dive into the
91
00:02:04,117 --> 00:02:05,127
plan, I wanted to just
92
00:02:05,147 --> 00:02:06,451
give you, one little
93
00:02:06,511 --> 00:02:07,511
truth bomb, one thing
94
00:02:07,511 --> 00:02:08,371
to sit and think about,
95
00:02:08,821 --> 00:02:10,071
because the fact of the
96
00:02:10,071 --> 00:02:12,801
matter is sales, marketing
97
00:02:12,831 --> 00:02:13,881
and creating offers.
98
00:02:14,231 --> 00:02:15,211
They are all skills.
99
00:02:15,281 --> 00:02:15,711
Okay.
100
00:02:16,091 --> 00:02:16,921
They're not luck.
101
00:02:17,061 --> 00:02:18,281
Some people guess it, but
102
00:02:18,281 --> 00:02:19,351
really to be able to do
103
00:02:19,351 --> 00:02:20,431
it, do it over and over
104
00:02:20,431 --> 00:02:21,581
again and do it for a
105
00:02:21,581 --> 00:02:23,151
long period of time, which
106
00:02:23,151 --> 00:02:23,731
is what you want to be
107
00:02:23,731 --> 00:02:24,661
able to do in a business.
108
00:02:25,011 --> 00:02:26,481
These are skills.
109
00:02:26,861 --> 00:02:28,171
Now, when you're
110
00:02:28,211 --> 00:02:29,021
getting started.
111
00:02:29,446 --> 00:02:31,666
It's not fair to assume
112
00:02:31,856 --> 00:02:32,586
that you're going to have
113
00:02:32,586 --> 00:02:34,046
that same level of skills
114
00:02:34,376 --> 00:02:35,566
as those people that you
115
00:02:35,566 --> 00:02:36,856
are looking at, as those
116
00:02:36,856 --> 00:02:37,956
people who you follow
117
00:02:37,956 --> 00:02:38,746
on Instagram, who've
118
00:02:38,766 --> 00:02:39,766
been doing this for five
119
00:02:39,766 --> 00:02:41,346
years, sometimes 10 years,
120
00:02:41,656 --> 00:02:42,976
sometimes present company
121
00:02:42,976 --> 00:02:44,936
included 17 years, you
122
00:02:44,936 --> 00:02:46,556
know, and over that time,
123
00:02:46,616 --> 00:02:47,646
just through practice,
124
00:02:47,656 --> 00:02:48,256
through putting in the
125
00:02:48,256 --> 00:02:50,029
reps, your skills are
126
00:02:50,029 --> 00:02:51,462
going to increase, you're
127
00:02:51,636 --> 00:02:52,616
going to get better at
128
00:02:52,616 --> 00:02:53,906
stuff, you're going to
129
00:02:53,936 --> 00:02:55,826
be able to stuff faster.
130
00:02:55,856 --> 00:02:56,936
You're going to be able to
131
00:02:56,936 --> 00:02:58,536
do more complicated stuff,
132
00:02:58,976 --> 00:02:59,926
but when you're right at
133
00:02:59,936 --> 00:03:01,866
the start, I don't want
134
00:03:01,886 --> 00:03:03,836
you to feel bad that your
135
00:03:03,836 --> 00:03:05,196
skills aren't there yet.
136
00:03:05,246 --> 00:03:06,386
And I also don't want
137
00:03:06,396 --> 00:03:07,906
you trying to bite off
138
00:03:08,256 --> 00:03:09,226
more than what your
139
00:03:09,226 --> 00:03:10,736
current skill level is
140
00:03:10,736 --> 00:03:11,726
going to let you do.
141
00:03:12,136 --> 00:03:13,786
So instead I've got a
142
00:03:13,786 --> 00:03:15,296
plan for you that is
143
00:03:15,306 --> 00:03:16,526
designed to meet you where
144
00:03:16,526 --> 00:03:17,616
you are at, which is.
145
00:03:17,916 --> 00:03:18,666
At the beginning,
146
00:03:18,696 --> 00:03:19,446
and that's fine.
147
00:03:19,466 --> 00:03:20,607
And it's going to help you
148
00:03:20,607 --> 00:03:23,137
to get started even with a
149
00:03:23,137 --> 00:03:24,727
lower level skill set and
150
00:03:24,727 --> 00:03:26,767
help you to quickly upskill
151
00:03:27,327 --> 00:03:28,147
because you're getting
152
00:03:28,157 --> 00:03:28,897
those runs on the board,
153
00:03:28,897 --> 00:03:29,817
because you're out there
154
00:03:29,817 --> 00:03:31,327
and actually doing it.
155
00:03:31,507 --> 00:03:33,427
So that next time you're
156
00:03:33,437 --> 00:03:34,807
going to create an offer
157
00:03:34,807 --> 00:03:36,387
or the next time you
158
00:03:36,387 --> 00:03:37,657
run a promotion, you'll
159
00:03:37,657 --> 00:03:38,487
be able to do it even
160
00:03:38,507 --> 00:03:40,137
better, even faster, and
161
00:03:40,137 --> 00:03:41,597
with even more sales.
162
00:03:42,117 --> 00:03:42,707
Sound good?
163
00:03:43,307 --> 00:03:43,827
Excellent.
164
00:03:43,955 --> 00:03:45,555
Now let's break down the
165
00:03:45,715 --> 00:03:48,295
five steps to creating your
166
00:03:48,295 --> 00:03:49,535
first five or more sales.
167
00:03:50,015 --> 00:03:51,425
So the very first thing
168
00:03:51,645 --> 00:03:53,505
is, and I would highly
169
00:03:53,505 --> 00:03:54,665
recommend that this
170
00:03:54,665 --> 00:03:56,315
one is followed to the
171
00:03:56,315 --> 00:03:57,455
letter, but the very
172
00:03:57,455 --> 00:03:58,155
first thing you want to
173
00:03:58,155 --> 00:04:00,465
do is you want to create a
174
00:04:00,595 --> 00:04:02,475
no brainer, low
175
00:04:02,485 --> 00:04:03,265
stakes offer.
176
00:04:03,585 --> 00:04:04,825
Now, if you've been
177
00:04:05,185 --> 00:04:05,915
listening to any of my
178
00:04:05,915 --> 00:04:07,055
other podcasts or following
179
00:04:07,055 --> 00:04:07,595
me for a while, you've
180
00:04:07,595 --> 00:04:08,275
probably heard me talk
181
00:04:08,285 --> 00:04:09,575
about a hell's yes offer.
182
00:04:10,235 --> 00:04:11,675
That's not what this is.
183
00:04:11,915 --> 00:04:12,955
This is the step
184
00:04:13,025 --> 00:04:13,785
before that.
185
00:04:13,815 --> 00:04:15,075
Like I said, this is
186
00:04:15,135 --> 00:04:15,925
the offer with the
187
00:04:15,925 --> 00:04:17,265
training wheels on.
188
00:04:17,545 --> 00:04:19,335
This is the offer that
189
00:04:19,335 --> 00:04:21,900
is going to be so easy to
190
00:04:21,900 --> 00:04:23,225
sell that it doesn't matter
191
00:04:23,345 --> 00:04:25,115
if your messaging is off.
192
00:04:25,145 --> 00:04:25,785
If your sales
193
00:04:25,785 --> 00:04:26,775
page is terrible.
194
00:04:26,915 --> 00:04:28,925
If your audience is tiny,
195
00:04:29,075 --> 00:04:30,795
we want to get that level.
196
00:04:31,010 --> 00:04:32,520
We're not so much worried
197
00:04:32,540 --> 00:04:34,830
about things like longevity
198
00:04:34,950 --> 00:04:35,430
and whether it makes
199
00:04:35,440 --> 00:04:36,350
sense for your business
200
00:04:36,360 --> 00:04:37,430
five years from now.
201
00:04:37,636 --> 00:04:38,430
What we want to do
202
00:04:38,440 --> 00:04:39,190
is want to get the
203
00:04:39,190 --> 00:04:40,910
runs on the board.
204
00:04:41,110 --> 00:04:42,120
I also call this a
205
00:04:42,120 --> 00:04:43,790
dip your toe offer.
206
00:04:44,030 --> 00:04:45,010
So it's an offer that is
207
00:04:45,150 --> 00:04:47,360
so easy to sell, so easy
208
00:04:47,360 --> 00:04:49,430
to create, but it allows
209
00:04:49,430 --> 00:04:51,140
you to get those first
210
00:04:51,170 --> 00:04:53,130
skills to actually make
211
00:04:53,130 --> 00:04:54,410
those first sales, to set
212
00:04:54,410 --> 00:04:55,220
up those first things you
213
00:04:55,220 --> 00:04:56,660
need to set up so that
214
00:04:56,660 --> 00:04:57,400
next time you're like,
215
00:04:57,400 --> 00:04:58,410
Oh, okay, I got this.
216
00:04:58,630 --> 00:04:59,620
I know how to do this.
217
00:04:59,870 --> 00:05:00,250
And you're going to
218
00:05:00,260 --> 00:05:01,260
have that first little
219
00:05:01,260 --> 00:05:03,230
bit of data as well.
220
00:05:03,430 --> 00:05:04,010
I'm a nerd.
221
00:05:04,010 --> 00:05:04,640
I love data.
222
00:05:04,980 --> 00:05:06,250
That is going to help,
223
00:05:06,250 --> 00:05:07,470
you know, that next time
224
00:05:07,550 --> 00:05:08,430
I want to do more of
225
00:05:08,430 --> 00:05:09,670
this and less of that,
226
00:05:09,840 --> 00:05:10,550
and it's going to make
227
00:05:10,550 --> 00:05:11,560
your sales even better.
228
00:05:12,410 --> 00:05:15,240
So what is a toe dip
229
00:05:15,270 --> 00:05:17,200
offer or a, you know,
230
00:05:17,350 --> 00:05:18,560
a no brainer offer.
231
00:05:19,060 --> 00:05:20,240
There's a few pieces
232
00:05:20,260 --> 00:05:21,490
here, a few, you
233
00:05:21,490 --> 00:05:22,570
know, things to check.
234
00:05:22,700 --> 00:05:24,545
So first of all, Let's make
235
00:05:24,545 --> 00:05:25,915
it easy for ourselves and
236
00:05:25,915 --> 00:05:26,785
let's go for something that
237
00:05:26,785 --> 00:05:28,615
is a low price investment,
238
00:05:28,645 --> 00:05:30,255
because let's be honest,
239
00:05:30,535 --> 00:05:31,415
selling something that
240
00:05:31,415 --> 00:05:35,195
is 7, 27, even 97 is a
241
00:05:35,195 --> 00:05:36,655
hell of a lot easier than
242
00:05:36,655 --> 00:05:37,835
selling something that
243
00:05:37,835 --> 00:05:38,755
is a thousand dollars
244
00:05:38,755 --> 00:05:41,255
or 5, 000, or even 500.
245
00:05:41,625 --> 00:05:43,215
People come into it with
246
00:05:43,215 --> 00:05:43,885
a different level of
247
00:05:43,885 --> 00:05:45,625
expectation and people
248
00:05:45,625 --> 00:05:47,035
need a different level
249
00:05:47,035 --> 00:05:48,545
of sophistication in
250
00:05:48,555 --> 00:05:49,315
their marketing, their
251
00:05:49,325 --> 00:05:50,345
messaging, and all of the
252
00:05:50,345 --> 00:05:51,395
other pieces around it.
253
00:05:51,595 --> 00:05:51,845
So.
254
00:05:52,195 --> 00:05:53,435
I said, training wheels on,
255
00:05:53,485 --> 00:05:54,485
we want to keep it simple.
256
00:05:54,755 --> 00:05:56,785
So I want you to go out
257
00:05:56,865 --> 00:05:58,125
and have a look, like
258
00:05:58,125 --> 00:05:58,575
when you're thinking
259
00:05:58,575 --> 00:05:59,315
like, what does this
260
00:05:59,325 --> 00:06:00,785
mean for you and your
261
00:06:00,805 --> 00:06:02,585
audience and your niche?
262
00:06:02,805 --> 00:06:04,975
Because a low priced offer
263
00:06:05,165 --> 00:06:06,685
for some audiences, as I
264
00:06:06,685 --> 00:06:08,575
said, 7, but others, it
265
00:06:08,575 --> 00:06:10,045
might be a hundred dollars.
266
00:06:10,065 --> 00:06:11,025
It really depends.
267
00:06:11,035 --> 00:06:12,235
So I would go out there and
268
00:06:12,235 --> 00:06:14,055
I'd have a look and I would
269
00:06:14,055 --> 00:06:15,495
see what is the range.
270
00:06:15,720 --> 00:06:18,000
Of, you know, for the
271
00:06:18,000 --> 00:06:18,990
type of problem that
272
00:06:18,990 --> 00:06:20,190
you're going to be fixing.
273
00:06:20,234 --> 00:06:20,864
what is the price
274
00:06:20,864 --> 00:06:21,764
range that's already
275
00:06:21,764 --> 00:06:22,394
sort of out there that
276
00:06:22,394 --> 00:06:23,324
people are used to?
277
00:06:23,674 --> 00:06:25,144
And I would firmly place
278
00:06:25,144 --> 00:06:26,524
yourself right at the
279
00:06:26,524 --> 00:06:27,324
very bottom of that.
280
00:06:27,664 --> 00:06:28,434
It's okay.
281
00:06:28,444 --> 00:06:29,624
You're going to explain to
282
00:06:29,624 --> 00:06:30,754
people why it's so cheap,
283
00:06:31,044 --> 00:06:32,134
but it's just going to
284
00:06:32,134 --> 00:06:33,024
make your life easier.
285
00:06:33,929 --> 00:06:34,929
The second thing is
286
00:06:35,157 --> 00:06:35,857
we want to keep this
287
00:06:35,857 --> 00:06:37,057
small and specific.
288
00:06:37,267 --> 00:06:39,157
So again, you don't need
289
00:06:39,367 --> 00:06:41,317
crazy specific messaging,
290
00:06:41,327 --> 00:06:42,347
big, long sales pages,
291
00:06:42,417 --> 00:06:43,307
any of that stuff.
292
00:06:43,577 --> 00:06:44,687
You want to show them
293
00:06:44,857 --> 00:06:45,937
how to do one thing, or
294
00:06:45,937 --> 00:06:47,017
you want to solve one
295
00:06:47,027 --> 00:06:48,317
small specific problem.
296
00:06:48,657 --> 00:06:50,117
So we're not here to
297
00:06:50,117 --> 00:06:52,577
tell them how to create
298
00:06:52,577 --> 00:06:53,387
an online business.
299
00:06:53,647 --> 00:06:54,177
We're going to show
300
00:06:54,207 --> 00:06:54,967
them how to set
301
00:06:54,967 --> 00:06:55,807
up a landing page.
302
00:06:55,817 --> 00:06:57,297
All right, specific.
303
00:06:57,596 --> 00:06:58,136
the next thing
304
00:06:58,136 --> 00:06:59,006
you're going to do.
305
00:06:59,456 --> 00:07:01,330
alongside the low price
306
00:07:01,400 --> 00:07:02,190
is that you're going
307
00:07:02,190 --> 00:07:03,260
to actually say that
308
00:07:03,260 --> 00:07:03,920
this is actually a
309
00:07:03,920 --> 00:07:05,040
founding members price
310
00:07:05,298 --> 00:07:06,528
or that it's got a beta
311
00:07:06,528 --> 00:07:07,958
members discount on it.
312
00:07:07,978 --> 00:07:08,638
So you're going to be
313
00:07:08,638 --> 00:07:09,198
up front with people
314
00:07:09,198 --> 00:07:10,338
say, this is new.
315
00:07:10,388 --> 00:07:10,888
Okay.
316
00:07:10,968 --> 00:07:12,308
The reason that you're
317
00:07:12,568 --> 00:07:13,508
getting it at this price
318
00:07:13,538 --> 00:07:14,448
is because it's the first
319
00:07:14,458 --> 00:07:15,578
time I'm selling it.
320
00:07:15,798 --> 00:07:16,598
It's probably still
321
00:07:16,608 --> 00:07:17,578
being created.
322
00:07:17,758 --> 00:07:20,113
So this also helps set
323
00:07:20,113 --> 00:07:21,213
their expectations.
324
00:07:21,483 --> 00:07:22,793
And it means that usually
325
00:07:22,793 --> 00:07:24,183
people who do purchase,
326
00:07:24,443 --> 00:07:25,053
they're a little bit more
327
00:07:25,053 --> 00:07:26,023
understanding if they get
328
00:07:26,023 --> 00:07:27,153
in there and everything's
329
00:07:27,153 --> 00:07:28,483
not perfectly polished,
330
00:07:28,563 --> 00:07:29,253
which it won't be.
331
00:07:29,353 --> 00:07:29,773
Okay.
332
00:07:30,113 --> 00:07:30,943
Perfection is not
333
00:07:30,943 --> 00:07:31,663
the goal here.
334
00:07:32,003 --> 00:07:32,343
Getting those
335
00:07:32,423 --> 00:07:33,323
first sales is.
336
00:07:34,803 --> 00:07:36,153
The next thing I said,
337
00:07:36,153 --> 00:07:36,753
I'm giving you a few
338
00:07:36,753 --> 00:07:37,663
things to check off here.
339
00:07:37,663 --> 00:07:38,503
So whatever idea you're
340
00:07:38,503 --> 00:07:39,313
thinking of your first
341
00:07:39,313 --> 00:07:40,533
thing, it doesn't have
342
00:07:40,533 --> 00:07:41,383
to be the thing you're
343
00:07:41,383 --> 00:07:42,303
going to sell forever.
344
00:07:42,503 --> 00:07:43,623
We just want this to be
345
00:07:43,873 --> 00:07:44,863
something you can sell
346
00:07:44,863 --> 00:07:46,283
as your practice run.
347
00:07:46,333 --> 00:07:46,913
Okay.
348
00:07:47,093 --> 00:07:48,443
It's going to mean that you
349
00:07:48,733 --> 00:07:50,103
going to upskill enough.
350
00:07:50,143 --> 00:07:51,333
So that next thing that
351
00:07:51,333 --> 00:07:53,643
you sell can be the thing,
352
00:07:53,713 --> 00:07:54,513
but let's start with that
353
00:07:54,513 --> 00:07:55,709
practice run first Okay.
354
00:07:55,719 --> 00:07:56,669
Back to the bullet points.
355
00:07:57,139 --> 00:07:58,529
So the next really
356
00:07:58,529 --> 00:07:59,179
important thing is it
357
00:07:59,179 --> 00:07:59,999
needs to be something
358
00:08:00,049 --> 00:08:01,249
really easy for
359
00:08:01,249 --> 00:08:02,599
you to create.
360
00:08:02,899 --> 00:08:04,269
So we're not talking
361
00:08:04,309 --> 00:08:07,659
about a six weeks, multi
362
00:08:07,659 --> 00:08:09,399
module online course
363
00:08:09,399 --> 00:08:10,739
with a hundred videos
364
00:08:10,739 --> 00:08:11,679
and templates and all
365
00:08:11,679 --> 00:08:12,379
of that stuff in it.
366
00:08:12,729 --> 00:08:13,549
Again, that can be
367
00:08:13,549 --> 00:08:14,709
your next thing.
368
00:08:14,729 --> 00:08:15,609
If that makes sense for
369
00:08:15,609 --> 00:08:16,829
you for this, what I
370
00:08:16,829 --> 00:08:17,879
would recommend, the first
371
00:08:17,909 --> 00:08:19,279
thing you do is you sell.
372
00:08:19,594 --> 00:08:21,494
A workshop or a training,
373
00:08:21,584 --> 00:08:22,984
a single video, one,
374
00:08:23,019 --> 00:08:24,654
preferably that you can
375
00:08:24,654 --> 00:08:25,974
do for the very first time
376
00:08:26,164 --> 00:08:27,684
live to those first couple
377
00:08:27,684 --> 00:08:28,744
of people who purchase.
378
00:08:28,954 --> 00:08:29,774
But if that scares you
379
00:08:29,774 --> 00:08:30,724
too much, you can pre
380
00:08:30,724 --> 00:08:31,904
record that's totally
381
00:08:31,904 --> 00:08:33,434
fine, but it's just like,
382
00:08:33,514 --> 00:08:34,964
here's a masterclass.
383
00:08:35,114 --> 00:08:35,614
We're going to show you
384
00:08:35,614 --> 00:08:37,244
how to do this one thing,
385
00:08:37,464 --> 00:08:38,674
and maybe there's some PDFs
386
00:08:38,704 --> 00:08:40,074
or a couple of templates
387
00:08:40,084 --> 00:08:40,994
with it, but we're
388
00:08:40,994 --> 00:08:42,054
not getting too crazy.
389
00:08:42,104 --> 00:08:43,384
We're solving one problem.
390
00:08:43,709 --> 00:08:45,079
Simply in a way that's
391
00:08:45,109 --> 00:08:47,439
easy to create and
392
00:08:47,779 --> 00:08:48,679
another little bonus tip.
393
00:08:48,882 --> 00:08:49,589
You're not going
394
00:08:49,589 --> 00:08:50,239
to create it
395
00:08:50,459 --> 00:08:52,209
until you've sold it, okay?
396
00:08:52,429 --> 00:08:53,459
We want to make sure
397
00:08:53,659 --> 00:08:55,009
that we are using this
398
00:08:55,019 --> 00:08:57,099
toe dip to also test and
399
00:08:57,129 --> 00:08:58,359
make sure that people
400
00:08:58,379 --> 00:08:59,409
actually want the thing
401
00:08:59,419 --> 00:09:00,329
that you're going to sell.
402
00:09:00,469 --> 00:09:02,451
So because sadly, not
403
00:09:02,491 --> 00:09:03,381
every single one of our
404
00:09:03,381 --> 00:09:05,421
amazing ideas are always
405
00:09:05,421 --> 00:09:06,491
ones that other people
406
00:09:06,591 --> 00:09:08,231
are just as excited about.
407
00:09:08,671 --> 00:09:10,551
So low price investment.
408
00:09:10,881 --> 00:09:11,761
Founding members,
409
00:09:11,791 --> 00:09:12,921
pricing or discount,
410
00:09:13,161 --> 00:09:14,031
something that's easy to
411
00:09:14,031 --> 00:09:15,341
create, something that
412
00:09:15,351 --> 00:09:17,021
is small and specific.
413
00:09:17,245 --> 00:09:18,675
And the other thing that
414
00:09:18,705 --> 00:09:19,805
I think is really great
415
00:09:19,805 --> 00:09:21,005
to add, particularly when
416
00:09:21,005 --> 00:09:21,855
it's the first time that
417
00:09:21,855 --> 00:09:22,925
you're selling something,
418
00:09:23,245 --> 00:09:25,475
is if it makes sense to do
419
00:09:25,475 --> 00:09:27,230
so, Is to say that you're
420
00:09:27,260 --> 00:09:29,130
going to include just for
421
00:09:29,130 --> 00:09:30,670
this special like beta
422
00:09:30,670 --> 00:09:32,130
round, or these first X
423
00:09:32,130 --> 00:09:33,380
number of people who buy
424
00:09:33,730 --> 00:09:34,280
is that they're going to
425
00:09:34,280 --> 00:09:35,620
get some extra support.
426
00:09:35,679 --> 00:09:36,690
You're going to be in
427
00:09:36,690 --> 00:09:38,230
there answering questions.
428
00:09:38,230 --> 00:09:38,680
You're going to have
429
00:09:38,680 --> 00:09:40,250
some extra group calls,
430
00:09:40,307 --> 00:09:41,010
all the stuff that you
431
00:09:41,010 --> 00:09:42,080
probably wouldn't do.
432
00:09:42,330 --> 00:09:43,270
Definitely not at this
433
00:09:43,280 --> 00:09:44,560
price point in the future.
434
00:09:44,820 --> 00:09:45,750
I said, you want to make
435
00:09:45,750 --> 00:09:47,980
this so irresistible that
436
00:09:48,000 --> 00:09:49,835
it is doesn't matter how
437
00:09:49,835 --> 00:09:51,015
bad your sales page, how
438
00:09:51,015 --> 00:09:51,985
bad anything else is,
439
00:09:51,995 --> 00:09:53,035
people are going to be
440
00:09:53,255 --> 00:09:54,135
looking at this and go,
441
00:09:54,205 --> 00:09:55,825
this value is insane.
442
00:09:56,225 --> 00:09:57,515
I have to have it.
443
00:09:57,855 --> 00:09:58,685
That is what you want
444
00:09:58,965 --> 00:10:01,335
from this original offer.
445
00:10:02,135 --> 00:10:03,485
And the final thing that
446
00:10:03,485 --> 00:10:04,605
you need to make sure, not
447
00:10:04,605 --> 00:10:06,065
just with this offer, but
448
00:10:06,065 --> 00:10:08,105
with any offer, when you go
449
00:10:08,115 --> 00:10:09,275
out and you start sharing
450
00:10:09,275 --> 00:10:10,345
it, is you've got to give
451
00:10:10,345 --> 00:10:12,690
people a reason to act now.
452
00:10:12,850 --> 00:10:13,800
So what that normally
453
00:10:13,800 --> 00:10:15,220
means is that you're
454
00:10:15,220 --> 00:10:16,960
going to either give them
455
00:10:17,180 --> 00:10:18,620
a deadline to act by,
456
00:10:18,820 --> 00:10:19,970
I probably wouldn't do
457
00:10:19,980 --> 00:10:21,650
that specifically with
458
00:10:21,650 --> 00:10:22,610
your very first offer,
459
00:10:23,020 --> 00:10:24,040
unless you've got a large
460
00:10:24,090 --> 00:10:25,490
audience and list already,
461
00:10:25,660 --> 00:10:26,350
because it might just
462
00:10:26,360 --> 00:10:27,250
take a little bit of more
463
00:10:27,260 --> 00:10:28,620
time for you to get in
464
00:10:28,620 --> 00:10:29,570
front of enough people
465
00:10:29,720 --> 00:10:30,980
to get those first sales.
466
00:10:31,250 --> 00:10:32,560
Instead, I would switch
467
00:10:32,560 --> 00:10:35,040
it to giving people a,
468
00:10:35,050 --> 00:10:36,310
some kind of incentive.
469
00:10:36,815 --> 00:10:38,615
To be the first X number
470
00:10:38,615 --> 00:10:39,975
of people, and because the
471
00:10:39,975 --> 00:10:41,325
goal here is to get your
472
00:10:41,325 --> 00:10:43,042
first five sales, I would
473
00:10:43,042 --> 00:10:44,742
make that scarcity element
474
00:10:45,252 --> 00:10:46,482
be available for the
475
00:10:46,492 --> 00:10:48,982
first five people to buy.
476
00:10:49,220 --> 00:10:50,762
So maybe you're only
477
00:10:50,762 --> 00:10:52,052
taking five people
478
00:10:52,382 --> 00:10:53,552
into this new offer.
479
00:10:54,052 --> 00:10:55,722
Or if you're not wanting
480
00:10:55,722 --> 00:10:56,702
to limit yourself and you
481
00:10:56,712 --> 00:10:57,372
think you've got a bit of
482
00:10:57,372 --> 00:10:58,112
an audience and you should
483
00:10:58,122 --> 00:10:59,102
be able to get a few more
484
00:10:59,102 --> 00:11:00,462
sales than that, then
485
00:11:00,602 --> 00:11:02,622
the first five people get
486
00:11:02,622 --> 00:11:04,222
something extra special,
487
00:11:04,282 --> 00:11:06,032
whether it is a one on one
488
00:11:06,032 --> 00:11:07,632
with you, which by the way
489
00:11:07,632 --> 00:11:09,272
is amazing market research,
490
00:11:09,542 --> 00:11:11,052
or they get another little
491
00:11:11,062 --> 00:11:12,902
bonus, or I don't know.
492
00:11:12,986 --> 00:11:13,747
There's so many different
493
00:11:13,767 --> 00:11:14,607
options you can do
494
00:11:14,647 --> 00:11:15,827
now, but you want to
495
00:11:15,827 --> 00:11:16,987
give them a reason.
496
00:11:17,227 --> 00:11:18,517
To not sit down and
497
00:11:18,547 --> 00:11:19,617
think about it, but to
498
00:11:19,617 --> 00:11:20,897
act and act quickly.
499
00:11:22,437 --> 00:11:23,207
That's number one.
500
00:11:23,417 --> 00:11:24,267
That's actually the longest
501
00:11:24,267 --> 00:11:25,147
and chunkiest one guys.
502
00:11:25,157 --> 00:11:25,847
So don't worry.
503
00:11:25,847 --> 00:11:26,777
The next are pretty quick.
504
00:11:27,187 --> 00:11:27,427
Okay.
505
00:11:27,427 --> 00:11:29,257
So step two is I don't
506
00:11:29,257 --> 00:11:29,817
want you to worry about
507
00:11:29,817 --> 00:11:30,737
a fancy sales page.
508
00:11:30,777 --> 00:11:31,177
Okay.
509
00:11:31,298 --> 00:11:32,988
No fancy sales pages here.
510
00:11:33,345 --> 00:11:35,190
In fact, the sales page I
511
00:11:35,190 --> 00:11:37,400
love best for any initial
512
00:11:37,410 --> 00:11:38,480
offers, whether it's your
513
00:11:38,480 --> 00:11:39,650
very first time selling
514
00:11:39,660 --> 00:11:40,630
anything, or it's just a
515
00:11:40,630 --> 00:11:41,860
new offer you are testing.
516
00:11:42,040 --> 00:11:42,560
And you've been doing
517
00:11:42,560 --> 00:11:43,510
this for years is
518
00:11:43,510 --> 00:11:44,680
actually a Google doc.
519
00:11:44,990 --> 00:11:46,850
So you can actually create
520
00:11:46,920 --> 00:11:48,010
a Google doc sales page
521
00:11:48,010 --> 00:11:49,550
that works just as well.
522
00:11:49,600 --> 00:11:50,900
I have seen really
523
00:11:50,900 --> 00:11:52,420
established like gurus
524
00:11:52,720 --> 00:11:53,625
out there selling.
525
00:11:53,625 --> 00:11:55,305
25, 000 programs
526
00:11:55,385 --> 00:11:56,485
from a Google Doc.
527
00:11:56,485 --> 00:11:58,295
So it is fine for your
528
00:11:58,605 --> 00:12:01,235
97 or 27 masterclass.
529
00:12:01,605 --> 00:12:03,105
So all you need to do is
530
00:12:03,105 --> 00:12:05,115
get a really good template.
531
00:12:05,175 --> 00:12:05,665
I wouldn't try
532
00:12:05,665 --> 00:12:06,635
and wing this one.
533
00:12:06,925 --> 00:12:08,025
Um, if you are in our
534
00:12:08,055 --> 00:12:09,365
e course empire program
535
00:12:09,545 --> 00:12:10,695
or in our 14 days to
536
00:12:10,695 --> 00:12:12,055
sales challenge program,
537
00:12:12,075 --> 00:12:13,005
then you have access
538
00:12:13,005 --> 00:12:15,045
to our AI template and
539
00:12:15,045 --> 00:12:15,835
you can whip this up.
540
00:12:16,025 --> 00:12:18,455
Really fast step
541
00:12:18,455 --> 00:12:19,375
number three.
542
00:12:19,839 --> 00:12:20,585
So now you've
543
00:12:20,585 --> 00:12:21,375
created the offer.
544
00:12:21,815 --> 00:12:23,905
You've got a really simple
545
00:12:24,455 --> 00:12:25,945
sales page to be able to go
546
00:12:25,975 --> 00:12:27,635
and share it so that people
547
00:12:27,635 --> 00:12:29,195
know what it's about, you
548
00:12:29,195 --> 00:12:30,495
know, why they need to jump
549
00:12:30,495 --> 00:12:31,865
in now, all the details.
550
00:12:32,285 --> 00:12:32,555
All right.
551
00:12:32,555 --> 00:12:33,305
How do you actually start
552
00:12:33,305 --> 00:12:33,955
getting those sales?
553
00:12:34,195 --> 00:12:34,915
So the very first thing
554
00:12:34,915 --> 00:12:36,115
you're going to do is
555
00:12:36,122 --> 00:12:36,815
you're going to go out
556
00:12:36,955 --> 00:12:38,545
and ask your networks.
557
00:12:38,791 --> 00:12:39,885
There is no shame
558
00:12:39,895 --> 00:12:40,635
in this guys.
559
00:12:40,655 --> 00:12:41,335
When you are getting
560
00:12:41,345 --> 00:12:42,965
started, people
561
00:12:43,025 --> 00:12:44,525
are happy to help.
562
00:12:44,685 --> 00:12:45,575
So you're going to go
563
00:12:45,645 --> 00:12:46,615
to your networks and
564
00:12:46,615 --> 00:12:47,005
you're going to say,
565
00:12:47,025 --> 00:12:48,045
Hey, you know what?
566
00:12:48,455 --> 00:12:49,795
I'm really excited.
567
00:12:49,945 --> 00:12:50,675
I'm creating
568
00:12:50,675 --> 00:12:51,565
this brand new.
569
00:12:51,810 --> 00:12:52,270
thing.
570
00:12:52,540 --> 00:12:53,610
Um, and for the first few
571
00:12:53,610 --> 00:12:54,750
people who join, it's going
572
00:12:54,750 --> 00:12:55,850
to be such amazing value.
573
00:12:55,850 --> 00:12:56,200
They're going to get this,
574
00:12:56,200 --> 00:12:57,080
this, this, and this.
575
00:12:57,400 --> 00:12:58,550
Um, if you know anyone
576
00:12:58,550 --> 00:12:59,290
you think might be
577
00:12:59,310 --> 00:13:00,380
interested or that this
578
00:13:00,380 --> 00:13:01,720
might be relevant to, or
579
00:13:01,720 --> 00:13:03,420
who might need help with
580
00:13:03,420 --> 00:13:05,070
this, it'd be so great
581
00:13:05,080 --> 00:13:05,800
if you could just share
582
00:13:05,800 --> 00:13:06,540
this link with them.
583
00:13:06,850 --> 00:13:08,025
that's all it has to take.
584
00:13:08,065 --> 00:13:09,405
So ask friends, ask
585
00:13:09,405 --> 00:13:10,805
family, ask colleagues,
586
00:13:11,035 --> 00:13:12,755
ask ex clients, share it
587
00:13:12,785 --> 00:13:14,615
on your own social media,
588
00:13:14,615 --> 00:13:15,575
share it on your Facebook,
589
00:13:15,585 --> 00:13:16,795
share it on your LinkedIn.
590
00:13:16,960 --> 00:13:18,370
Just share it everywhere.
591
00:13:18,450 --> 00:13:19,440
Ask, use those
592
00:13:19,450 --> 00:13:20,490
networks first.
593
00:13:20,830 --> 00:13:22,230
And particularly when
594
00:13:22,470 --> 00:13:23,920
the goal here is first
595
00:13:23,920 --> 00:13:25,190
five sales, I think
596
00:13:25,190 --> 00:13:26,250
you'd be surprised how
597
00:13:26,280 --> 00:13:27,470
often you hit that first
598
00:13:27,480 --> 00:13:29,290
five sales, just doing
599
00:13:29,290 --> 00:13:30,780
that, just sending out
600
00:13:30,780 --> 00:13:32,100
some emails and shooting
601
00:13:32,100 --> 00:13:33,150
some people, some DMS.
602
00:13:33,420 --> 00:13:34,580
It can really be.
603
00:13:34,765 --> 00:13:37,405
That simple, but if
604
00:13:37,405 --> 00:13:38,485
you find yourself in
605
00:13:38,485 --> 00:13:39,935
a place where maybe
606
00:13:39,935 --> 00:13:41,115
your networks and your
607
00:13:41,115 --> 00:13:42,515
particular niche don't
608
00:13:42,525 --> 00:13:43,835
have that much crossover,
609
00:13:44,195 --> 00:13:45,335
that's okay as well.
610
00:13:45,495 --> 00:13:46,695
You, again, you never know
611
00:13:47,055 --> 00:13:48,165
who people might have a
612
00:13:48,165 --> 00:13:48,995
friend of a friend that
613
00:13:49,005 --> 00:13:50,055
they can pass along to,
614
00:13:50,055 --> 00:13:50,875
but if you're not hitting
615
00:13:50,875 --> 00:13:51,845
those first numbers with
616
00:13:51,845 --> 00:13:53,625
that one step, then we
617
00:13:53,625 --> 00:13:55,105
move on to the next one.
618
00:13:55,505 --> 00:13:56,615
And that is where,
619
00:13:56,655 --> 00:13:57,595
again, this one is.
620
00:13:57,805 --> 00:13:58,775
With the proviso that you
621
00:13:58,775 --> 00:14:00,145
have a bit of a social
622
00:14:00,145 --> 00:14:00,965
media following, like
623
00:14:00,975 --> 00:14:02,185
even if it's a handful
624
00:14:02,185 --> 00:14:03,655
of people and maybe a bit
625
00:14:03,655 --> 00:14:05,295
of a list, but you want
626
00:14:05,295 --> 00:14:07,685
to make sure that you now
627
00:14:07,755 --> 00:14:09,115
get promoting, you're now
628
00:14:09,115 --> 00:14:09,885
going to get out there and
629
00:14:09,885 --> 00:14:10,935
start talking about it.
630
00:14:10,985 --> 00:14:12,625
You're going to tell
631
00:14:12,625 --> 00:14:13,905
people how excited
632
00:14:13,905 --> 00:14:14,505
you are about it.
633
00:14:14,515 --> 00:14:16,425
And the key here is
634
00:14:16,425 --> 00:14:18,325
being honest and direct.
635
00:14:18,525 --> 00:14:18,975
You're not trying
636
00:14:18,975 --> 00:14:19,585
to be clever.
637
00:14:19,665 --> 00:14:20,275
You're not trying to do
638
00:14:20,275 --> 00:14:21,525
anything fancy or fluffy.
639
00:14:21,805 --> 00:14:22,695
You're literally going to
640
00:14:22,695 --> 00:14:23,625
go out and go, Hey guys,
641
00:14:23,655 --> 00:14:24,445
I've created this thing.
642
00:14:24,505 --> 00:14:25,385
I'm so excited.
643
00:14:25,425 --> 00:14:26,685
Let them see how excited
644
00:14:26,685 --> 00:14:27,835
you are because when
645
00:14:27,835 --> 00:14:29,125
you're excited, then
646
00:14:29,135 --> 00:14:30,085
they get excited.
647
00:14:30,305 --> 00:14:31,585
Tell them why it's great.
648
00:14:31,665 --> 00:14:32,405
Tell them why it's such a
649
00:14:32,405 --> 00:14:33,475
great offer because it is.
650
00:14:33,505 --> 00:14:34,495
If you followed step one,
651
00:14:34,505 --> 00:14:35,995
it is an unbelievable
652
00:14:36,005 --> 00:14:37,315
offer and it'd be crazy
653
00:14:37,345 --> 00:14:38,535
not to take it up if
654
00:14:38,535 --> 00:14:39,465
it's relevant to them.
655
00:14:40,005 --> 00:14:40,865
So we're going
656
00:14:40,865 --> 00:14:41,595
to be honest,
657
00:14:41,695 --> 00:14:42,645
going to be direct.
658
00:14:42,816 --> 00:14:43,356
You're going to get them
659
00:14:43,356 --> 00:14:44,576
to care, you're going to
660
00:14:44,576 --> 00:14:45,526
get them to share your
661
00:14:45,526 --> 00:14:48,196
excitement and anyone you
662
00:14:48,196 --> 00:14:50,256
see who is engaging with
663
00:14:50,296 --> 00:14:51,426
any of these messages.
664
00:14:51,746 --> 00:14:52,526
So if you're sending out
665
00:14:52,526 --> 00:14:53,966
an email, have a look
666
00:14:53,966 --> 00:14:54,866
in your email system.
667
00:14:54,866 --> 00:14:56,166
If you're seeing people who
668
00:14:56,206 --> 00:14:57,566
are opening and clicking,
669
00:14:57,916 --> 00:14:58,956
then I would personally
670
00:14:58,966 --> 00:14:59,706
reach out to them.
671
00:14:59,766 --> 00:15:00,696
Same with your
672
00:15:00,696 --> 00:15:01,506
social media.
673
00:15:01,986 --> 00:15:03,336
If someone is liking
674
00:15:03,336 --> 00:15:04,506
your post or commenting
675
00:15:04,506 --> 00:15:05,886
on your post, then I
676
00:15:05,886 --> 00:15:07,256
would be personally DMing
677
00:15:07,266 --> 00:15:08,166
them and say, Hey, I
678
00:15:08,176 --> 00:15:09,246
saw you were interested.
679
00:15:09,506 --> 00:15:09,906
Did you want
680
00:15:09,906 --> 00:15:10,546
to have a chat?
681
00:15:10,566 --> 00:15:11,026
Did you want
682
00:15:11,026 --> 00:15:11,996
more information?
683
00:15:12,266 --> 00:15:12,836
Uh, we've only got
684
00:15:12,836 --> 00:15:13,716
three spots left.
685
00:15:13,716 --> 00:15:14,886
If you wanted to grab one,
686
00:15:14,896 --> 00:15:15,606
you know, if you've got any
687
00:15:15,606 --> 00:15:16,856
questions before you jump
688
00:15:16,856 --> 00:15:18,236
in, it can be as simple
689
00:15:18,236 --> 00:15:19,336
as that guys, we don't
690
00:15:19,356 --> 00:15:20,466
need to make this fancy.
691
00:15:21,501 --> 00:15:21,841
All right.
692
00:15:22,151 --> 00:15:23,201
Step number five.
693
00:15:23,231 --> 00:15:24,421
The final thing you need
694
00:15:24,421 --> 00:15:27,761
to do is keep on sharing
695
00:15:27,971 --> 00:15:29,361
and keep on asking.
696
00:15:29,731 --> 00:15:31,081
And I know you might
697
00:15:31,081 --> 00:15:32,171
be thinking like, Oh,
698
00:15:32,231 --> 00:15:33,481
isn't this overkill?
699
00:15:33,711 --> 00:15:34,721
I've already like sent
700
00:15:34,721 --> 00:15:35,551
a couple of emails.
701
00:15:35,551 --> 00:15:36,381
I've put it on social
702
00:15:36,381 --> 00:15:37,451
media, I've asked all my
703
00:15:37,451 --> 00:15:38,421
friends and family, like
704
00:15:38,421 --> 00:15:39,481
surely that's enough.
705
00:15:39,931 --> 00:15:40,611
And actually the
706
00:15:40,611 --> 00:15:41,931
answer is no.
707
00:15:42,441 --> 00:15:43,611
After years and years of
708
00:15:43,611 --> 00:15:46,031
doing this, I am never
709
00:15:46,121 --> 00:15:48,661
surprised by just how
710
00:15:48,721 --> 00:15:51,326
often and how You need to
711
00:15:51,336 --> 00:15:52,886
actually go out and talk
712
00:15:52,896 --> 00:15:54,746
about your offers and how
713
00:15:54,876 --> 00:15:56,676
sometimes, like, even you
714
00:15:56,676 --> 00:15:58,056
feel like you, everyone
715
00:15:58,066 --> 00:15:59,246
in the world should know
716
00:15:59,246 --> 00:16:00,346
you have this offer.
717
00:16:00,746 --> 00:16:01,886
And then someone emails
718
00:16:01,886 --> 00:16:02,846
you and is like, Hey,
719
00:16:03,146 --> 00:16:04,886
um, do you have courses?
720
00:16:05,226 --> 00:16:06,046
I'd be like, what?
721
00:16:06,126 --> 00:16:06,786
I've just been like
722
00:16:06,786 --> 00:16:07,576
promoting this thing.
723
00:16:08,351 --> 00:16:09,081
Two weeks, like in a
724
00:16:09,081 --> 00:16:10,271
thousand places, I've sent
725
00:16:10,711 --> 00:16:11,561
all these social media.
726
00:16:11,561 --> 00:16:11,881
And all I say,
727
00:16:11,881 --> 00:16:12,491
what do you mean?
728
00:16:12,881 --> 00:16:13,871
Because the thing is the
729
00:16:13,871 --> 00:16:15,621
way the algorithms work is
730
00:16:15,621 --> 00:16:17,121
that most, even if you have
731
00:16:17,131 --> 00:16:18,271
a bunch of followers, like
732
00:16:18,601 --> 00:16:19,781
5 percent of them see your
733
00:16:19,781 --> 00:16:21,321
stuff, the way that emails
734
00:16:21,321 --> 00:16:22,651
work is your, if you're
735
00:16:22,701 --> 00:16:23,791
even with a good open rate,
736
00:16:23,791 --> 00:16:24,781
you're getting like 25
737
00:16:24,811 --> 00:16:25,631
percent of people, even.
738
00:16:25,891 --> 00:16:27,081
Opening your emails.
739
00:16:27,661 --> 00:16:28,241
So there's a good chunk
740
00:16:28,241 --> 00:16:30,581
of people who won't hear
741
00:16:30,581 --> 00:16:31,561
about it, even though they
742
00:16:31,561 --> 00:16:32,341
follow you, even though
743
00:16:32,341 --> 00:16:33,511
they're on your list.
744
00:16:33,631 --> 00:16:34,951
And then even the ones
745
00:16:34,951 --> 00:16:36,751
that do, they might read
746
00:16:36,751 --> 00:16:37,721
it, go, Oh, that's cool.
747
00:16:37,751 --> 00:16:38,321
And then there's a
748
00:16:38,371 --> 00:16:39,561
cat meme that comes
749
00:16:39,571 --> 00:16:40,651
directly after, which
750
00:16:40,651 --> 00:16:41,661
they think is hilarious.
751
00:16:41,661 --> 00:16:42,701
They send it to a friend.
752
00:16:42,701 --> 00:16:43,491
They go down that rabbit
753
00:16:43,511 --> 00:16:44,721
hole and it's lost.
754
00:16:44,731 --> 00:16:45,351
It's gone.
755
00:16:45,351 --> 00:16:46,121
It's forgotten.
756
00:16:46,671 --> 00:16:48,671
So you need to keep.
757
00:16:49,026 --> 00:16:50,716
Telling people, there's
758
00:16:50,726 --> 00:16:51,896
also this great stat
759
00:16:51,926 --> 00:16:52,806
out there, which every
760
00:16:52,806 --> 00:16:53,436
time I hear it, the
761
00:16:53,436 --> 00:16:54,496
number's gotten higher,
762
00:16:54,776 --> 00:16:56,116
but about how often
763
00:16:56,126 --> 00:16:58,424
people need to hear about
764
00:16:58,424 --> 00:16:59,424
something these days.
765
00:16:59,724 --> 00:17:00,314
So it used to be
766
00:17:00,314 --> 00:17:01,234
like seven times.
767
00:17:01,234 --> 00:17:01,554
It was like this
768
00:17:01,564 --> 00:17:02,274
magical number.
769
00:17:02,274 --> 00:17:03,044
Like if someone heard
770
00:17:03,044 --> 00:17:03,884
about something seven
771
00:17:03,894 --> 00:17:05,544
times, that was enough
772
00:17:05,554 --> 00:17:06,914
for them to have enough
773
00:17:06,924 --> 00:17:07,954
trust and information
774
00:17:07,954 --> 00:17:09,174
and education to make
775
00:17:09,174 --> 00:17:10,234
the decision to buy.
776
00:17:10,564 --> 00:17:11,834
Now it is more
777
00:17:11,834 --> 00:17:12,614
than double that.
778
00:17:12,994 --> 00:17:14,014
So again, if you're
779
00:17:14,034 --> 00:17:15,394
sending like two emails
780
00:17:15,394 --> 00:17:16,634
to your list and thinking
781
00:17:16,634 --> 00:17:17,874
you're done, you are
782
00:17:17,874 --> 00:17:19,654
not, I have seen the
783
00:17:19,654 --> 00:17:21,204
course launch plans in
784
00:17:21,204 --> 00:17:23,084
some massive seven, eight
785
00:17:23,084 --> 00:17:24,334
figure businesses, and
786
00:17:24,334 --> 00:17:25,534
some of them send up to a
787
00:17:25,534 --> 00:17:27,304
hundred emails per launch.
788
00:17:27,324 --> 00:17:28,334
Obviously not all to
789
00:17:28,344 --> 00:17:29,974
everybody there's segments
790
00:17:29,974 --> 00:17:30,764
and segments within
791
00:17:30,764 --> 00:17:31,934
segments and retargeting
792
00:17:31,934 --> 00:17:32,724
and all of this stuff.
793
00:17:32,754 --> 00:17:33,324
And you don't need
794
00:17:33,324 --> 00:17:33,894
to worry about all
795
00:17:33,894 --> 00:17:34,944
of that, but just.
796
00:17:35,329 --> 00:17:36,509
I want you to know that
797
00:17:36,509 --> 00:17:37,529
those couple of emails
798
00:17:37,529 --> 00:17:38,709
you've sent and those
799
00:17:38,719 --> 00:17:39,659
couple of posts that
800
00:17:39,659 --> 00:17:40,989
you've made, they are
801
00:17:40,989 --> 00:17:42,179
scratching the surface.
802
00:17:42,219 --> 00:17:43,199
So if you haven't hit your
803
00:17:43,199 --> 00:17:46,169
numbers yet, keep on going.
804
00:17:46,209 --> 00:17:47,709
Okay, keep on showing up.
805
00:17:47,979 --> 00:17:49,479
I heard this amazing story
806
00:17:49,479 --> 00:17:51,589
the other day from a peer
807
00:17:51,589 --> 00:17:53,349
of mine who said that they
808
00:17:53,349 --> 00:17:55,794
made Over 90 percent of
809
00:17:55,794 --> 00:17:57,654
their sales on the last
810
00:17:57,784 --> 00:17:59,284
day of their promotion.
811
00:17:59,724 --> 00:18:00,914
So could you imagine that,
812
00:18:00,974 --> 00:18:01,874
that you were sitting there
813
00:18:01,874 --> 00:18:03,304
and you'd had maybe, I
814
00:18:03,304 --> 00:18:04,294
mean, again, we're looking
815
00:18:04,294 --> 00:18:05,294
here at smaller numbers and
816
00:18:05,294 --> 00:18:06,244
they were selling hundreds,
817
00:18:06,464 --> 00:18:07,024
but they would have had
818
00:18:07,024 --> 00:18:09,034
a real trickle of sales.
819
00:18:09,084 --> 00:18:09,944
And if they decided to
820
00:18:09,944 --> 00:18:11,644
just pull the pin, they
821
00:18:11,644 --> 00:18:12,374
would have missed out on
822
00:18:12,374 --> 00:18:14,474
90 percent of their sales.
823
00:18:14,854 --> 00:18:16,434
So keep on going,
824
00:18:16,624 --> 00:18:17,664
keep on showing up,
825
00:18:18,004 --> 00:18:19,144
keep on promoting.
826
00:18:19,454 --> 00:18:20,714
Worst case scenario.
827
00:18:21,059 --> 00:18:22,239
Even if you don't make
828
00:18:22,239 --> 00:18:23,489
the sales that you want
829
00:18:23,829 --> 00:18:25,949
by going out there, by
830
00:18:25,959 --> 00:18:27,259
sharing your stories,
831
00:18:27,279 --> 00:18:28,409
you will have let people
832
00:18:28,409 --> 00:18:29,429
know what you're about,
833
00:18:29,439 --> 00:18:30,709
how you can help them.
834
00:18:31,029 --> 00:18:32,819
And you'll also have this
835
00:18:32,819 --> 00:18:33,819
great information about the
836
00:18:33,819 --> 00:18:35,129
kinds of messaging people
837
00:18:35,129 --> 00:18:36,699
have responded to the
838
00:18:36,699 --> 00:18:37,939
kinds that they haven't,
839
00:18:38,259 --> 00:18:39,479
nothing is a failure.
840
00:18:39,669 --> 00:18:41,109
It is all great data.
841
00:18:41,299 --> 00:18:42,039
It's all going to
842
00:18:42,059 --> 00:18:42,979
help you upscale.
843
00:18:42,979 --> 00:18:43,809
And it's all going to
844
00:18:43,809 --> 00:18:45,269
mean that next time you
845
00:18:45,269 --> 00:18:46,479
make even more sales.
846
00:18:46,744 --> 00:18:47,564
More easily.
847
00:18:47,824 --> 00:18:49,994
So recap that guys, let me
848
00:18:49,994 --> 00:18:50,664
just go through the five
849
00:18:50,664 --> 00:18:52,054
points one more time again.
850
00:18:52,204 --> 00:18:53,383
Number one is the very
851
00:18:53,383 --> 00:18:54,263
first thing you sell,
852
00:18:54,943 --> 00:18:55,803
please do yourself a
853
00:18:55,803 --> 00:18:57,043
favor and make sure
854
00:18:57,043 --> 00:18:58,673
it is a no brainer,
855
00:18:58,823 --> 00:18:59,613
low stakes,
856
00:18:59,813 --> 00:19:00,593
specific,
857
00:19:00,853 --> 00:19:02,303
easy to create offer
858
00:19:02,553 --> 00:19:04,233
with scarcity or
859
00:19:04,263 --> 00:19:05,489
urgency, also known as
860
00:19:05,669 --> 00:19:06,589
a reason to buy now.
861
00:19:08,059 --> 00:19:09,329
Number two, do not
862
00:19:09,329 --> 00:19:09,929
waste your time on
863
00:19:09,929 --> 00:19:10,919
fancy sales pages.
864
00:19:11,099 --> 00:19:11,909
You do not need to.
865
00:19:12,304 --> 00:19:13,954
It's a Google doc that
866
00:19:14,104 --> 00:19:15,344
explains all of the
867
00:19:15,344 --> 00:19:16,404
information of the offer,
868
00:19:16,624 --> 00:19:17,584
why they should jump in
869
00:19:17,584 --> 00:19:19,034
now has a big clear link
870
00:19:19,054 --> 00:19:20,224
for them to click to buy.
871
00:19:20,554 --> 00:19:21,824
That's all that you need.
872
00:19:22,084 --> 00:19:22,744
And if you've got a
873
00:19:22,744 --> 00:19:23,724
great template, like the
874
00:19:23,724 --> 00:19:24,434
one we have inside our
875
00:19:24,434 --> 00:19:26,044
program, then you can whip
876
00:19:26,044 --> 00:19:26,914
it up in under an hour.
877
00:19:27,894 --> 00:19:28,614
Number three.
878
00:19:29,213 --> 00:19:30,739
Hit the pavement and
879
00:19:30,749 --> 00:19:32,079
start asking your networks
880
00:19:32,089 --> 00:19:33,829
to share, make it easy
881
00:19:33,829 --> 00:19:35,109
for them though, guys, you
882
00:19:35,109 --> 00:19:36,209
know, maybe even give, give
883
00:19:36,209 --> 00:19:37,259
them the link to share,
884
00:19:37,469 --> 00:19:39,719
explain what, who it's for,
885
00:19:40,069 --> 00:19:41,459
why it's a great offer.
886
00:19:41,619 --> 00:19:42,469
You can even write them
887
00:19:42,469 --> 00:19:43,499
out, like a little post
888
00:19:43,499 --> 00:19:44,309
that they could copy and
889
00:19:44,309 --> 00:19:45,499
paste and share onto their
890
00:19:45,499 --> 00:19:46,879
LinkedIn profile or share
891
00:19:46,879 --> 00:19:48,289
on their Facebook group or
892
00:19:48,289 --> 00:19:49,429
on their Facebook page, you
893
00:19:49,439 --> 00:19:50,669
know, anything you can do
894
00:19:50,669 --> 00:19:51,799
to make it easier for them.
895
00:19:52,269 --> 00:19:52,759
Amazing.
896
00:19:53,844 --> 00:19:55,304
Number four is we're going
897
00:19:55,304 --> 00:19:57,144
to be direct and honest
898
00:19:57,164 --> 00:19:58,154
and get real
899
00:19:58,344 --> 00:19:58,874
with the people
900
00:19:58,874 --> 00:20:00,544
who do already follow us.
901
00:20:00,723 --> 00:20:01,353
that means sharing
902
00:20:01,353 --> 00:20:02,143
our excitement.
903
00:20:02,373 --> 00:20:02,753
That means letting
904
00:20:02,753 --> 00:20:03,593
people know that this is
905
00:20:03,603 --> 00:20:05,073
new, that it's amazing.
906
00:20:05,073 --> 00:20:05,583
That is the only
907
00:20:05,583 --> 00:20:05,983
time they're going
908
00:20:05,983 --> 00:20:06,813
to get it for this.
909
00:20:07,033 --> 00:20:07,753
And also.
910
00:20:08,148 --> 00:20:09,308
Investing some time
911
00:20:09,338 --> 00:20:10,418
in doing some personal
912
00:20:10,488 --> 00:20:11,518
outreach, it makes a
913
00:20:11,518 --> 00:20:12,988
big, big difference,
914
00:20:13,058 --> 00:20:13,618
particularly when your
915
00:20:13,618 --> 00:20:15,113
numbers are small and
916
00:20:15,113 --> 00:20:16,653
last, but not least
917
00:20:16,963 --> 00:20:18,303
is keep on sharing,
918
00:20:18,493 --> 00:20:19,323
keep on asking.
919
00:20:19,383 --> 00:20:20,783
I promise you, you're
920
00:20:20,783 --> 00:20:21,503
going to feel like
921
00:20:21,513 --> 00:20:22,073
everyone in the world
922
00:20:22,073 --> 00:20:23,483
knows about it and they
923
00:20:23,483 --> 00:20:24,656
don't sending just that
924
00:20:24,656 --> 00:20:26,236
1 more email or showing
925
00:20:26,236 --> 00:20:27,616
up just that 1 more time
926
00:20:27,846 --> 00:20:28,696
could be the thing that
927
00:20:28,696 --> 00:20:30,066
makes all the difference.
928
00:20:30,116 --> 00:20:31,676
So don't get discouraged.
929
00:20:32,086 --> 00:20:33,206
Keep on showing up
930
00:20:33,426 --> 00:20:34,366
and you will start
931
00:20:34,376 --> 00:20:35,416
to see sales.
932
00:20:35,891 --> 00:20:37,361
Now, of course, guys, if
933
00:20:37,371 --> 00:20:38,531
you would like this broken
934
00:20:38,531 --> 00:20:39,731
down even further, if you
935
00:20:39,731 --> 00:20:40,771
would like templates and
936
00:20:40,771 --> 00:20:42,391
timings and like day by
937
00:20:42,391 --> 00:20:44,091
day plans, we actually
938
00:20:44,091 --> 00:20:45,621
have a awesome little mini
939
00:20:45,621 --> 00:20:46,821
course that you can grab.
940
00:20:47,041 --> 00:20:48,291
It is called 14 Days
941
00:20:48,311 --> 00:20:49,701
to Sales Challenge.
942
00:20:49,711 --> 00:20:49,921
It's going to
943
00:20:49,921 --> 00:20:50,531
take you through.
944
00:20:50,746 --> 00:20:52,236
All of this step by step,
945
00:20:52,236 --> 00:20:53,026
we've got checklists, we've
946
00:20:53,026 --> 00:20:53,776
got calendars, we've got
947
00:20:53,856 --> 00:20:54,956
templates for everything.
948
00:20:54,966 --> 00:20:56,806
It makes it so super easy.
949
00:20:57,116 --> 00:20:57,843
You can speed it up.
950
00:20:57,853 --> 00:20:58,243
You don't have to
951
00:20:58,243 --> 00:20:59,213
do over 14 days.
952
00:20:59,229 --> 00:21:00,043
We just want to make
953
00:21:00,043 --> 00:21:01,143
it literally like do
954
00:21:01,183 --> 00:21:02,893
one simple thing a day.
955
00:21:03,203 --> 00:21:05,143
Um, so that even my five
956
00:21:05,143 --> 00:21:06,003
year old could do it.
957
00:21:06,573 --> 00:21:07,563
If that sounds like
958
00:21:07,563 --> 00:21:07,883
something that's gonna
959
00:21:07,883 --> 00:21:08,843
be helpful to you, I'll
960
00:21:08,843 --> 00:21:09,803
pop the link below.
961
00:21:09,903 --> 00:21:10,983
You can grab it, jump
962
00:21:10,993 --> 00:21:12,183
in and get selling.
963
00:21:12,203 --> 00:21:13,053
And when you do guys,
964
00:21:13,103 --> 00:21:14,093
make sure you come back.
965
00:21:14,133 --> 00:21:14,843
You let us know.
966
00:21:15,073 --> 00:21:15,653
I can't wait to
967
00:21:15,653 --> 00:21:16,823
celebrate with you
968
00:21:16,983 --> 00:21:18,153
your very first sales.
969
00:21:18,463 --> 00:21:20,703
And if you know anyone who
970
00:21:20,703 --> 00:21:22,073
you think could benefit
971
00:21:22,073 --> 00:21:23,283
from this, who, you know,
972
00:21:23,313 --> 00:21:24,203
has got it on their to
973
00:21:24,203 --> 00:21:25,243
do list to get their
974
00:21:25,243 --> 00:21:27,243
first product offer out
975
00:21:27,273 --> 00:21:28,236
into the world, it would
976
00:21:28,236 --> 00:21:29,123
mean the world to me.
977
00:21:29,133 --> 00:21:30,533
If you could share this
978
00:21:30,533 --> 00:21:32,173
with them or even, you
979
00:21:32,173 --> 00:21:33,513
know, drop us a like.
980
00:21:33,803 --> 00:21:35,288
Send us a DM, it's my
981
00:21:35,288 --> 00:21:36,438
mission to help as many
982
00:21:36,438 --> 00:21:37,888
people as possible to
983
00:21:37,898 --> 00:21:39,128
make more sales, more
984
00:21:39,128 --> 00:21:40,648
easily using funnels.
985
00:21:40,848 --> 00:21:41,698
And this is the first
986
00:21:41,698 --> 00:21:42,618
place for them to start.
987
00:21:42,678 --> 00:21:43,978
So hope you love this
988
00:21:43,998 --> 00:21:45,528
episode guys have an
989
00:21:45,528 --> 00:21:47,058
amazing week and I
990
00:21:47,058 --> 00:21:48,308
will see you back same
991
00:21:48,308 --> 00:21:49,558
time, same channel with
992
00:21:49,638 --> 00:21:50,398
more nerdy goodness.
993
00:21:50,548 --> 00:21:50,968
I'll see you then.
994
00:21:51,808 --> 00:21:51,968
Bye.