ABOUT THIS EPISODE
How do you go from Tesla to owning a plumbing company?
In this episode of Owned and Operated, John Wilson sits down with Jared Worthen to discuss buying a plumbing business, transitioning from tech into the trades, and what it's really like to acquire and operate a home service company.
After building his career at Tesla and ServiceTitan, Jared spent years searching for the right acquisition before purchasing Drain Doctors, a plumbing and drain cleaning company on California's Central Coast. He shares the realities of business acquisition, SBA-style entrepreneurship, scaling a small service business, and the lessons he's learned during his first 120 days as an owner.
From due diligence and deal structure to hiring technicians, implementing ServiceTitan, improving Google reviews, and building a growth-focused culture, this episode is packed with practical insights for anyone interested in buying a business, running a plumbing company, or growing a home service business.
What You'll Learn:
→ How Jared went from Tesla and ServiceTitan to plumbing business ownership
→ The process of buying a plumbing company and negotiating an acquisition
→ Common mistakes first-time business buyers make
→ What surprised him most during the first 120 days of ownership
→ How ServiceTitan, Google reviews, and marketing are helping drive growth
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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jared Worthen →https://x.com/slo_operator
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💰 SPONSORS
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💼 Extra Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
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💡 Yelp — A Smarter Way to Win Leads
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More Ways To Connect with OAO
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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IN THIS EPISODE
SHOW NOTES 🔗
TRANSCRIPT 🔗
00:00:00.080 --> 00:00:04.240
Today we're talking about why going from tech to plumbing, which obviously is the most radical move ever.
00:00:04.559 --> 00:00:05.839
You know you're gonna get punched in the face.
00:00:06.000 --> 00:00:07.519
You don't know what angle and how hard.
00:00:07.759 --> 00:00:09.279
A lot of wins, a lot of punches in the face.
00:00:09.439 --> 00:00:12.000
When we bought this, we just kind of said make sure we have the war chest.
00:00:12.240 --> 00:00:15.439
Any dip that can buy a business, it's the running it profitably.
00:00:15.599 --> 00:00:17.120
That's the actual like skill.
00:00:17.519 --> 00:00:19.679
You want your team to go to grow, you want your team to have opportunities.
00:00:19.839 --> 00:00:21.600
And I think that's something that I strive for.
00:00:21.760 --> 00:00:24.559
The team has given me a ton of trust.
00:00:24.719 --> 00:00:26.559
They've jumped right in, which has been awesome.
00:00:26.800 --> 00:00:29.679
What assumptions did you have on ownership that were just like totally wrong?
00:00:29.920 --> 00:00:41.119
I think I I welcome back to Owned and Operated at Top 150 Business Podcast.
00:00:41.200 --> 00:00:42.880
I'm your host, John Wilson.
00:00:43.039 --> 00:00:48.159
During the day, I run a plumbing HVAC and electrical company across Ohio, Indiana, and Tennessee.
00:00:48.240 --> 00:00:53.359
And for fun, I run this podcast where I talk to my friends about how to grow their home service company.
00:00:53.520 --> 00:00:56.000
Today I have my good friend Jared Warthen on.
00:00:56.320 --> 00:00:59.759
I met Jared four years ago at one of our breaking fives.
00:00:59.920 --> 00:01:03.679
Today we talk about his transition from Tesla to owning a plumbing company.
00:01:03.920 --> 00:01:05.439
Jared, welcome to the show.
00:01:05.680 --> 00:01:06.400
Thanks for having me.
00:01:06.640 --> 00:01:08.959
Yeah, this will be this will be fun to reconnect.
00:01:09.040 --> 00:01:16.400
Uh you were out at our first breaking five, which was in 2024 or four.
00:01:17.200 --> 00:01:18.480
I think March of 24, yeah.
00:01:18.719 --> 00:01:19.599
March of 24.
00:01:19.680 --> 00:01:20.400
That's crazy.
00:01:20.719 --> 00:01:24.959
And um, yeah, today we're talking about like your background.
00:01:25.040 --> 00:01:30.000
We're talking about why going from tech to plumbing, which obviously is the most rational move ever.
00:01:30.159 --> 00:01:37.359
And we're talking about the plumbing and drain industry and just like your journey in ownership uh since you've acquired your business.
00:01:37.519 --> 00:01:38.079
So welcome.
00:01:38.239 --> 00:01:40.400
I'm excited to dive into this with you.
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Excited to be here.
00:01:42.239 --> 00:01:42.719
Awesome.
00:01:42.799 --> 00:01:44.640
Well, how about you get us started a little bit?
00:01:44.719 --> 00:01:46.799
Just like give us the background on Jared.
00:01:47.280 --> 00:01:54.640
Yeah, I was born and raised in the Pacific Northwest, and I um yeah, first generation college.
00:01:54.719 --> 00:02:12.319
So I came from a family of tradespeople, went went to work for some construction companies, a pool service company in Served Pro during college to kind of pay my way through through school, and then graduated and I moved to Silicon Valley because there's opportunity and and uh people are doing cool stuff.
00:02:12.479 --> 00:02:18.800
And so went down there and I I started at Tesla and spent about four years on their sales and business side.
00:02:18.960 --> 00:02:22.960
So it was when they were selling the original roadster or a few hundred of us in uh in an office.
00:02:23.280 --> 00:02:24.240
Dude, that thing is sick.
00:02:24.479 --> 00:02:25.199
That thing is sick.
00:02:25.439 --> 00:02:29.360
Supposedly they're making a new roadster, and like I do want it.
00:02:29.599 --> 00:02:30.560
It's uh yeah.
00:02:30.719 --> 00:02:35.280
So that I mean that honestly, that's a great tie to the next part of my career or next path there.
00:02:35.360 --> 00:02:40.960
So I spent four years on the business and sales side, but I had studied manufacturing in college, so it was always like, how do I get to the engineering side of the company?
00:02:41.120 --> 00:02:48.080
And um, so I was, you know, I sales manager for the ninth store that Tesla ever opened, which was fun.
00:02:48.319 --> 00:02:54.560
And yeah, was there for four years and then I got coaxed away by an old boss to to a little fintech startup.
00:02:54.800 --> 00:03:06.800
Spent about a year and a half there, and and I saw the the runway running out there, and so I jumped, I got recruited back at Tesla and and actually got an opportunity to manage operations for our design studios and rapid prototyping.
00:03:06.960 --> 00:03:15.680
So the night that we revealed the roadster, that was secretly built in the shop I was managing in uh in combination between the Bay and LA, which was pretty fun.
00:03:15.840 --> 00:03:18.719
And um, the very first semi-trucks that rolled across the stage.
00:03:18.800 --> 00:03:25.599
If if you ever saw a prototype vehicle, it was built in the the CNC shops, the fab shops, the the 3D printing labs that that were part of my team.
00:03:25.759 --> 00:03:28.159
So um super cool job.
00:03:28.240 --> 00:03:37.439
Um and then COVID hit and my wife and I we moved back to her hometown, and I was able to go remote for a while, and then eventually Tesla started calling people back.
00:03:37.919 --> 00:04:02.639
And it was it was at the same time I had I had been given uh by a buddy the buy them build book, and and I'd always wanted to do something on my own, and it just didn't didn't make sense to start a car company on the central coast of California, and so was was looking at what what are my other options, and we're in a a smaller college town, it's you know on the coast, smack dab between LA and the Bay is where we live.
00:04:02.719 --> 00:04:09.680
And and so you just start looking around, and it's you know, kind of the the core three plumbing logical and HVAC, those aren't gonna go anywhere.
00:04:10.400 --> 00:04:18.959
Having grown up in like a family of tradespeople, having worked in construction for a while, having managed machine shops and fab shops.
00:04:19.040 --> 00:04:24.240
I love I love the people in it, I love the the culture in it, and so it felt natural to go back to.
00:04:24.720 --> 00:04:36.399
Um and then having the tech background, having the the comfort with applying technology to some of these, you know, kind of more traditional business models, um, was intriguing.
00:04:36.560 --> 00:04:38.480
You know, it's a it's a whole it's a whole set of tools.
00:04:38.639 --> 00:04:44.959
I don't think I don't I think too often tech is wrapped up as like the solution, and I think in reality they're just tools.
00:04:45.120 --> 00:04:48.560
And so if you're good at wielding those tools, they can be really powerful.
00:04:48.639 --> 00:04:51.680
And if you're cumbersome and and not, you can do a lot of damage.
00:04:51.920 --> 00:04:57.600
Um and so I felt like there was an opportunity there for me to come in and um and maybe do something.
00:04:57.759 --> 00:05:10.319
And and so I I started searching while I was at Tesla, and then like I said, the the the writing on the wall was there that if you're not willing to move back to the Bay or LA, like your time is limited at Tesla.
00:05:10.560 --> 00:05:10.720
Yeah.
00:05:11.040 --> 00:05:22.720
And I didn't have any hot prospects yet, and I had a wife and a couple kids at home, and so I said, okay, what's a good what how can I work remote so I can kind of keep searching on the side but but pay my bills and and and all that at the same time.
00:05:22.800 --> 00:05:28.079
And so I actually applied for a job at Service Titan and and joined the team.
00:05:28.319 --> 00:05:32.079
And so I went came on as a technical program manager there.
00:05:32.399 --> 00:05:37.120
I we were rebuilding the kind of the back-end architecture for marketing pro at the time.
00:05:37.199 --> 00:05:46.160
Um, they had bought Aspire and Field Routes and realized we couldn't quite get all the customers on the platform on the back-end piece of it all.
00:05:46.240 --> 00:05:47.360
So we were we were rebuilding that.
00:05:47.439 --> 00:05:48.800
So I spent about a year and a half there.
00:05:48.879 --> 00:05:51.439
I thought I would learn a little more about the industry.
00:05:51.680 --> 00:05:55.759
I learned a lot about software tech and and that side of stuff.
00:05:56.639 --> 00:06:02.720
And then, yeah, and then my wife and I were just kind of like, this isn't the right fit, this isn't really getting me closer to where I want to be.
00:06:02.879 --> 00:06:06.800
And so we were in the spot where she came in one day and she's like, Why don't you just go do it?
00:06:06.959 --> 00:06:12.240
Like, we're we spent two years chasing this, you know, this shortcut to save two years.
00:06:12.319 --> 00:06:17.120
Like at this point, just jump in, yeah, got on a truck and and see what happens.
00:06:17.199 --> 00:06:32.800
And so after some some conversations with a number of companies locally, I I got an opportunity to work for a plumbing company and um and got my time towards my license, and I was able to get my license, and then I actually oh you have your license now.
00:06:33.040 --> 00:06:33.279
Mm-hmm.
00:06:33.439 --> 00:06:45.600
So I got my license, and then yeah, so in California, if you have a college degree, it shortens the amount of time, and and so I was able to work towards that and and get it, and then probably the biggest key was I was able to build relationships in industry.
00:06:45.839 --> 00:07:00.240
So our local supply house, the the guy who runs kind of the biggest shop around, I had built a rapport with him, and yeah, when it kind of got to that final stretch where I need we need to make this happen, I I called him up and said, Who do I need to meet?
00:07:00.319 --> 00:07:07.040
You know, it's it's the you know what I'm trying to do, you know what my long-term goal is, what who can you put me in front of?
00:07:07.199 --> 00:07:17.759
And had a few interviews set up and and met the owner or the I guess now the previous owner of drain doctors, and and the rest is I guess four months history.
00:07:17.839 --> 00:07:18.959
So okay, yeah.
00:07:19.040 --> 00:07:20.720
So you so you just did this thing.
00:07:21.279 --> 00:07:21.439
Yeah.
00:07:22.399 --> 00:07:24.240
We're talking to you in the first four months.
00:07:24.319 --> 00:07:24.879
I love it.
00:07:25.120 --> 00:07:33.120
It's uh yeah, we had a had a kid January 17th and closed February 1st, and so it's it's my wife is a saint.
00:07:33.199 --> 00:07:35.920
It's it's been uh it's been exactly like we drew it up, you know.
00:07:36.079 --> 00:07:40.800
So Google keeps getting more expensive and affiliate leads are getting worse.
00:07:40.959 --> 00:07:45.920
And somehow you're paying more for fewer, lower quality leads, and that's pretty much the game right now.
00:07:46.079 --> 00:07:49.600
So here's something that most operators are missing Yelp.
00:07:49.759 --> 00:07:54.000
I know what you're thinking, but Yelp is way more than just a restaurant rating app.
00:07:54.160 --> 00:08:03.680
Last year, over 125 million home service leads were generated on Yelp, and almost 50 million homeowners are searching there every single month.
00:08:03.920 --> 00:08:05.199
Here's the real kicker though.
00:08:05.360 --> 00:08:15.920
Their data powers answers across ChatGPT, Google AI, Apple Maps, and Alexa, basically everywhere people are searching before they even know your company name.
00:08:16.079 --> 00:08:23.759
So instead of fighting over the same expensive Google clicks, you're showing up where customers are actually discovering and deciding who to hire.
00:08:23.920 --> 00:08:31.199
One company few serviced out in the Bay Area, HVAC Plumbing Electrical, does 20 million a year from Yelp alone.
00:08:31.279 --> 00:08:37.679
They're closing 75% of their Yelp leads, and about 70% of their entire customer base comes from the platform.
00:08:37.840 --> 00:08:45.840
So if you're serious about leveling up your lead gen, go to business.yelp.com slash owned and operated and book a call.
00:08:46.720 --> 00:08:48.960
All right, so we've been interested in the trades for a while.
00:08:49.120 --> 00:09:01.519
Make makes and what was attractive and just to understand like from your background, like what made I think you said they're not going anywhere, but I'm sure it was a lot more than that that made you change your life fundamentally.
00:09:01.679 --> 00:09:06.320
So, like, what made plumbing or HVAC or electric the attractive option?
00:09:06.480 --> 00:09:08.799
Versus like you had a clear path in tech.
00:09:09.200 --> 00:09:12.080
Yeah, part of it was working remote for a few years.
00:09:12.159 --> 00:09:21.840
Like, I don't I sat at this chair for you know, when I was at service time, I was on calls with Armenia at three in the morning to, you know, so I was in this this office, this one little room by myself, and I'm just not wired that way.
00:09:21.919 --> 00:09:25.600
I like being around people, I like working in an office with with a team.
00:09:25.840 --> 00:09:32.399
So though that part of that was a big part of it, is is I want to give I want to invest back in the community.
00:09:32.480 --> 00:09:34.960
I feel like business ownership is one of the best ways you can do that.
00:09:35.039 --> 00:09:41.039
If you can run a good business, if you can provide head of household income jobs, um I think that's really powerful.
00:09:41.279 --> 00:09:53.919
Um and then um the other piece of it for me was going back to the pool maintenance and like the service and repair job I had in college, relative to stage of life.
00:09:54.080 --> 00:09:56.480
That was one of the most fulfilling jobs I probably ever had.
00:09:56.559 --> 00:09:59.679
You know, I was a 19-year-old kid making two or three times minimum wage.
00:09:59.759 --> 00:10:07.200
So like, you know, the the money wouldn't support a family now, but it was something that at the time I you know I felt like I had all this financial freedom.
00:10:07.279 --> 00:10:09.200
And then there was something about like being on a truck.
00:10:09.279 --> 00:10:14.960
You you clock in, you get on a truck, you go out there, that pool was broken and now it's fixed, or this pump was broken and now it's fixed.
00:10:15.039 --> 00:10:16.639
This pool was dirty and now it's clean.
00:10:16.879 --> 00:10:25.919
Um I miss that too, to be honest, of like you get to like step back and like be like, I did a good job today.
00:10:26.000 --> 00:10:30.320
Like this water heater or boiler or furnace or whatever I installed that day looks good.
00:10:30.559 --> 00:10:37.600
Yeah, you show up on July 2nd for someone who's having a 4th of July party and their pool's green, and you're able to you're able to get it fixed.
00:10:37.679 --> 00:10:50.559
You know, maybe it takes a day or two, but you're able to get something fixed by their party on the 4th of July, and you just you know, there's just very real, um, I don't know, maybe it's ego stroking or whatever, but it's um there's just it's it's satisfying.
00:10:50.639 --> 00:10:54.399
You you you see the satisfaction you can give customers.
00:10:54.559 --> 00:10:56.240
Um and so that was fun.
00:10:56.320 --> 00:11:00.639
So that there was always kind of that nagging in the back of my head of like that was the most fulfilled I've ever been.
00:11:00.960 --> 00:11:06.799
And then part of it was when moving to a small town like this, a college town, I just kind of said, What's here?
00:11:06.960 --> 00:11:13.440
We have we're right north of Vandenberg, so there is there is some like there is some AeroTech manufacturing and some of that.
00:11:13.679 --> 00:11:17.279
Um those just felt a little, I don't know, they just were less appealing to me.
00:11:17.360 --> 00:11:19.120
There's just something stable about the trades.
00:11:19.200 --> 00:11:23.840
And then when I honed in on the trades, it was 2008 hits again.
00:11:24.080 --> 00:11:25.840
Plumbing HVAC molecules aren't going away.
00:11:26.080 --> 00:11:27.759
The the game will change, the game will get harder.
00:11:27.840 --> 00:11:31.840
You know, you have to but your toilet doesn't flush, someone's still calling you out.
00:11:31.919 --> 00:11:36.000
You know, you're they're they're gonna repair the water heater, fix the water heater if they don't have hot water.
00:11:36.159 --> 00:11:41.279
They they're gonna repair the HVAC unit even if they don't have the funds to fully get it because they need heat for the family.
00:11:41.440 --> 00:11:49.759
Landscaping might not be as bulletproof, some of the pool cleaning, you know, those are the things that people might cut if if money gets tight.
00:11:50.240 --> 00:11:53.360
And so I just felt there was stability in these three.
00:11:53.600 --> 00:11:56.799
And then plumbing was kind of a luck of the draw.
00:11:56.879 --> 00:12:08.080
I mean, I I built an ex a Google Sheet with about eight, you know, I went from Paso to Santa Maria and I said, okay, what are the HVAC plumbing analogical companies here and who are the owners and how do I get a hold of them?
00:12:08.159 --> 00:12:18.480
And it was cold calling, it was showing up, it was you know, scouring LinkedIn to see if there was a an an introduction that could be made, and and took longer than, you know, I don't know.
00:12:18.639 --> 00:12:28.639
If I knew it would have taken three and a half, four years to get across the starting line, I don't know if I'd had uh had the had the boldness to continue down the road, but ignorance helps a lot.
00:12:28.799 --> 00:12:30.240
So yeah, yeah.
00:12:30.480 --> 00:12:36.639
I think um you're what I would classify as uh like obviously you you it was a search process.
00:12:36.799 --> 00:12:42.159
So if people aren't familiar, um search is like we're gonna go search and buy business.
00:12:42.399 --> 00:12:45.360
Uh did you bring did you have investors or did you guys do this yourselves?
00:12:45.840 --> 00:12:46.240
Okay, yeah.
00:12:47.440 --> 00:12:53.360
Um so but you you're a part of what I would call the replenishment generation.
00:12:53.679 --> 00:13:01.840
Uh so I I have this like idea in my head, and it seems to only be in my head, but I am getting more and more confirmation of it every day.
00:13:02.159 --> 00:13:07.360
That all like all of the and this is a known the first part's a known fact.
00:13:07.679 --> 00:13:12.159
All of the big companies sold before like 2021, 2022.
00:13:12.879 --> 00:13:22.559
And uh so a lot of like consolidators and like uh financial backers in the industry believe that the industry is like there's not much left.
00:13:22.720 --> 00:13:24.559
It's like, oh, it's overpicked or whatever.
00:13:25.200 --> 00:13:38.240
But what I always think is interesting is the amount of people that I know that bought their business the first time, like they didn't exist in 2020 or 2021 as a competitor.
00:13:38.559 --> 00:13:43.120
And they run like some of the largest regional platforms four years later.
00:13:43.440 --> 00:13:56.480
Uh and I can think of like a dozen people off the top of my head that are millennials that bought their business between 2020 and 2022, and that business is now a 30, 40, 50, 60.
00:13:56.720 --> 00:14:00.559
I know a guy who's 80, and he literally didn't have a business in 2019.
00:14:00.960 --> 00:14:02.320
And I think it's crazy.
00:14:02.480 --> 00:14:06.240
So I think it's a part of this uh it's a different competitor now.
00:14:06.399 --> 00:14:08.320
And there's like millennials coming in.
00:14:08.480 --> 00:14:18.879
It's not what the business used to look like 10 years ago, uh, but they become these like they're replenishing the large regionals that were gobbled up by private equity.
00:14:19.120 --> 00:14:28.320
So uh yeah, I I would sort of put you in this bucket because you're like you're bringing sophistication, you're not a like a former plumber or something.
00:14:28.399 --> 00:14:32.000
You you're you're bringing like a technology background to scale this business.
00:14:32.080 --> 00:14:33.039
So it'll be interesting to watch.
00:14:33.120 --> 00:14:33.919
I think it'll be fun.
00:14:34.080 --> 00:14:41.120
But yeah, you're a part like in my head, I'm like, yeah, here's another, here's another one, another like replenishment generation member.
00:14:41.440 --> 00:14:42.879
Well, and it's it's interesting.
00:14:43.039 --> 00:14:46.799
Locally, we don't have a ton of huge shops, and so pipe dreams came.
00:14:46.960 --> 00:14:49.600
Pipe Dreams has come in and bought a few of the the bigger ones out.
00:14:49.840 --> 00:14:53.120
I thought they've had some real challenges at Pipe Dreams.
00:14:53.200 --> 00:14:54.399
Am I making that up?
00:14:54.639 --> 00:15:07.039
Uh you know, I I I obviously never worked in any of the companies, but we we see a lot, we see a lot of techs both at the last shop I worked at and then now now here we we have a lot of techs looking um when we post positions.
00:15:07.440 --> 00:15:22.559
Um yeah, I I think it's uh uh from my viewpoint, it it's a little bit of the running it from running a business from a spreadsheet and not not necessarily from the office or for or from the from the the front lines or whatever.
00:15:22.799 --> 00:15:23.679
So that it's interesting.
00:15:23.759 --> 00:15:39.200
I mean, they bought a business, you know, the they bought a business that'd been here since like the 40s or the 50s, and in a matter of a couple years, it's amazing how quickly you know, I remember my parents tell me, you know, it takes a lifetime to build trust and and you know a minute to lose it.
00:15:39.279 --> 00:15:42.639
And I think extrapolate that out to a business, it's it's very similar.
00:15:42.720 --> 00:15:48.240
And and it was one of the things that appealed to me about drain doctors is they'd been here since the 70s.
00:15:48.399 --> 00:15:54.639
Sometime there's arguments about when exactly it started, but they've been here for a long time and they've served their customers the same way for a long time.
00:15:54.799 --> 00:15:55.360
Yeah.
00:15:55.679 --> 00:16:12.240
And one of the one of the things that I caution myself on is I think it's tempting to come in and say, I can buy leads, I can put all the software in place, and and I I think again, it's a tool, and when applied correctly, it's gonna be incredibly powerful.
00:16:12.399 --> 00:16:19.200
But if you go too far or you don't do it right, I think you can quickly alienate the the people who got you there and the and the customers who got you there.
00:16:19.519 --> 00:16:24.720
And we're not I'm not a three million you know person metro in northeast Ohio.
00:16:24.799 --> 00:16:31.039
I'm yeah you know, I'm maybe a half a million people stretch stretched across a 80-90 mile you know stretch of coast.
00:16:31.360 --> 00:16:36.639
And so I think the the path for us is is what is it?
00:16:36.720 --> 00:16:41.120
Uh what's the one in Tennessee Nat Jack always talks about um dairy berry or something?
00:16:41.200 --> 00:16:42.559
But it's uh yeah, dairy berry.
00:16:42.720 --> 00:16:45.840
Yeah, it's it's how do we stay focused?
00:16:46.240 --> 00:16:47.919
How do we stay focused and go really deep?
00:16:48.080 --> 00:16:59.360
And so you know when I got into it, I think when I came out, probably for the first breaking five, it was oh we're gonna get to we're gonna get to three, and then we're gonna bring on HVAC, or we're gonna bring on electrician, and we're gonna we're gonna do this, we're gonna be everything to everybody.
00:16:59.919 --> 00:17:28.240
And I think, you know, a few years of you know being in it and getting punched in the face, and you kind of see how hard it is to build one, you're kind of like, you know, I I think we could probably build bigger than I think we can on the Central Coast, but at the same time, it's like I want to do this one real well before we before we add more headaches because it's yeah, it's a small town, and and so if you if you burn too many bridges, that can spread really fast, and it's hard to come back from that.
00:17:28.480 --> 00:17:34.640
So I'm proceeding with caution, um, but also pretty aggressively, I think, for for the market.
00:17:34.799 --> 00:17:37.359
So yeah, yeah, that makes sense.
00:17:37.599 --> 00:17:41.279
Uh what assumptions did you have on ownership that were just like totally wrong?
00:17:41.599 --> 00:17:46.240
I think I I I think I knew it was you know you know you're gonna get punched in the face.
00:17:46.319 --> 00:17:47.519
It's just how do you kind of stem?
00:17:47.920 --> 00:17:49.519
You don't know what angle and how hard.
00:17:49.839 --> 00:17:52.720
And and so I I think that's fine.
00:17:52.880 --> 00:17:59.359
You know, I I had I had at my last job, and kind of last job I worked at, I got a chance to kind of test drive, so to speak, and I learned a lot.
00:18:00.319 --> 00:18:05.200
Okay, the operations are actually a very small part of the business, and you know there's HR, you know, all these other things.
00:18:05.279 --> 00:18:12.400
And uh, I'd say the biggest this the biggest miss I had coming in here was workman's comp in California is a is a nightmare.
00:18:12.559 --> 00:18:18.319
And so I'm a I'm an asset sale, I'm a legally different entity than than the guy I bought from.
00:18:18.480 --> 00:18:29.279
But in the state of California, your work they have a workman's comp X mod is what it's called, and it's basically your safety score relative to all other you know, residential service and repair plumbers, how safe is your business?
00:18:29.440 --> 00:18:33.759
And we learned that that can that can I I learned the hard way that that can follow you.
00:18:33.920 --> 00:18:37.119
Um and so there were that can actually follow you for the listener.
00:18:37.200 --> 00:18:38.720
That can follow you in most states.
00:18:38.960 --> 00:18:39.200
Yeah.
00:18:39.279 --> 00:18:42.960
And so that's we've had uh we have history follow us in Ohio.
00:18:43.200 --> 00:18:50.799
Yeah, so that was hard because there's like an impossibly narrow gap that you can that you can shoot to to dodge it.
00:18:50.880 --> 00:18:57.359
Um but it it was about a five percent of revenue hit for us in like the you know that's crazy.
00:18:57.680 --> 00:18:59.359
You get in and you're like, all right, sweet.
00:18:59.519 --> 00:19:02.160
We've you know, we feel like the dust has kind of settled on the deal.
00:19:02.319 --> 00:19:13.680
And then I more aggressively than our revenue would justify, we had you know, I'd kind of I'd brought in some capital right away to to bolster a website to kind of build an online presence and do some of these things.
00:19:13.759 --> 00:19:22.079
And so we had of course we we go and we sign some of those contracts, we get some of those things going, and then we get the letter from from the uh the workman's comp board here in California.
00:19:22.160 --> 00:19:24.640
It was like, hey, you know, we Hey there, buddy.
00:19:24.799 --> 00:19:26.079
Yeah, hey, how you doing?
00:19:26.240 --> 00:19:27.759
So I got Hey, how you doing?
00:19:27.839 --> 00:19:29.359
Yeah, hey there, who there.
00:19:29.599 --> 00:19:30.799
You owe me a shitload of money.
00:19:30.960 --> 00:19:36.720
Yeah, it's uh that multiple that multiple is wrong by a couple factors.
00:19:36.880 --> 00:19:38.319
So it was uh that that was tough.
00:19:38.400 --> 00:19:43.200
You know, you just you think you do your due diligence, and then it turns out there's always a couple more stones that you need to turn over.
00:19:43.440 --> 00:19:49.039
Yeah, luckily, you know, I'm very aware of there's a lot I don't know.
00:19:49.119 --> 00:20:04.319
And so just we my wife and I were in a position that when we bought this, we just kind of said let's let's make sure we let's make sure we have the war chest to get kicked, you know, or I guess punched in the face is probably the more uh more yeah you know podcast appropriate term, but uh getting kicked somewhere.
00:20:04.559 --> 00:20:06.480
Yeah, getting kicked in the nuts quite a few times.
00:20:06.640 --> 00:20:08.880
Yeah, I mean we're we're explicit on Apple for better or worse.
00:20:08.960 --> 00:20:09.920
Um there we go.
00:20:10.240 --> 00:20:15.839
So can you walk me through like in whatever you're comfortable sharing, like the deal a little bit?
00:20:16.000 --> 00:20:21.200
Like I for a lot of listeners, I think people are interested in acquisitions, but they don't really know where to start.
00:20:21.359 --> 00:20:24.400
Um so just like what was negotiating like?
00:20:24.559 --> 00:20:26.400
Like what what's the specs on the deal?
00:20:26.720 --> 00:20:41.119
Yeah, so it was doing uh I I I went off like last three years, and uh so it was doing about one three top line and and about two in seller discretionary earnings, something like that.
00:20:41.279 --> 00:20:46.000
I think I okay we we closed at right around a three, three and a half.
00:20:46.240 --> 00:20:49.599
Um and so it was yeah, times times SDE.
00:20:49.680 --> 00:20:51.920
And so it was fine, it was solid deal.
00:20:52.079 --> 00:21:19.359
I think I had gotten to the point where I don't know if I'm glad I guess I get the the seller would hear this after the deal, but I I was to a point where you know I had I had turned over a ton of stones searching here and and I was pretty geographically constrained, and I just I wanted to see to the table, and so when the last deal I was when the last deal was kind of fell through, I was running in tandem on okay, if I can find another deal, that's my preferred route.
00:21:19.440 --> 00:21:23.279
But if I need to buy a truck and start out of my garage and go that route, I will.
00:21:23.519 --> 00:21:31.440
Um and then like I mentioned to you, yeah, I was talking to one of our local vendors and just said, you know what I'm trying to do, who can you introduce me to?
00:21:31.599 --> 00:21:42.160
And and I got put in front of Dave, and and then it's so Dave and I connected personally really quickly, met his wife and you know, and him for coffee, and yeah.
00:21:42.960 --> 00:21:49.599
Universe the timing was perfect, but he's never bought and sold a business, and and candidly, neither had I.
00:21:49.680 --> 00:21:54.000
But I'd I'd at least studied a whole lot more on on it and how to price it and how to value it.
00:21:54.319 --> 00:21:59.759
And so he's got a he's got a CPA who also is not necessarily in it day in and day.
00:22:00.079 --> 00:22:11.839
Out and so then it became his CPA threw a number out and I threw a number out, and then it unfortunate for the seller kind of put him in a tough spot where I think you know we had ridden together on a truck for a few months, he liked me, he wanted to sell to me.
00:22:12.000 --> 00:22:15.599
But his CPA is saying, Don't take any less than this, and I'm saying I don't know how that math works.
00:22:15.759 --> 00:22:19.039
And so we spent probably a month.
00:22:20.240 --> 00:22:28.799
I was lucky enough to have enough of a relationship with Dave where I felt like I could kind of say, Hey, here's the I'm not trying to just be a seller undercutting you, but here's here's what I see.
00:22:28.880 --> 00:22:41.759
Here's here's what scares me, here's what excites me, here's how I get to this number, and and eventually we were able to, you know, kind of come come to a good agreement and and they were willing to they were willing to carry a note for a while, which was nice.
00:22:41.839 --> 00:22:59.759
So but between cash and a seller note, we we got it done and and uh yeah, and like I said, he's stayed on now and and he's you know stayed on as a tech for me and and yeah, enjoying, I think, not having to look at numbers and HR stuff and figure out who's gonna take that truck now that's sitting empty and all that fun stuff.
00:23:00.079 --> 00:23:03.359
So yeah, we um just so just to unpack that a little bit.
00:23:03.519 --> 00:23:07.680
I'm just gonna like sort of summarize it for the listener for people that are thinking about MA.
00:23:07.920 --> 00:23:11.440
Um and and this is a lot of like how we've done deals deals too.
00:23:11.680 --> 00:23:15.039
So uh it was uh cash down plus a seller note.
00:23:15.200 --> 00:23:18.559
When we go to offer, uh we give three options.
00:23:18.720 --> 00:23:23.039
Here's your cash price, here's the price if I go get a bank loan, here's a seller note price.
00:23:23.200 --> 00:23:26.880
Um, seller note price is obviously the highest, cash is obviously the lowest.
00:23:27.039 --> 00:23:28.960
Um I'm trying to think what else we do.
00:23:29.039 --> 00:23:38.559
And then I think an important note, just like as people think about this, is yeah, most people have never sold a business before, and obviously most people have also never bought a business before.
00:23:38.720 --> 00:23:46.559
And I think that it is um there is no right or wrong price for a business.
00:23:46.720 --> 00:23:59.279
And I think that that's an I mean maybe there's a wrong price, but like a a business, you know, the market's pretty illiquid and it's pretty hard to see what other people have paid.
00:24:00.240 --> 00:24:07.519
And um like the right price is whatever two people can agree on, and it makes the math work.
00:24:07.839 --> 00:24:10.559
And I I just think like people get really caught up.
00:24:10.880 --> 00:24:14.160
Valuation is much more of like an art than a science.
00:24:14.559 --> 00:24:24.720
And like the same business could be worth two and a half million dollars to one person and a million and a half to the other, and like both of those people could be right.
00:24:24.960 --> 00:24:30.319
Uh, so I just think um just an important note, as people like think about valuation.
00:24:30.400 --> 00:24:34.079
I think people for the first time they just get so like, well, what's the value?
00:24:34.240 --> 00:24:41.200
And it's like, well, the value is whatever the fuck you can get the other person to agree to, and it it doesn't really matter, like there's no like right, you know.
00:24:41.440 --> 00:24:44.640
No, and that might I mean my wife is a great sounding one.
00:24:44.720 --> 00:24:45.279
That's where she came in.
00:24:45.359 --> 00:24:47.359
She was it's not free to sit here, it's not free to search.
00:24:47.440 --> 00:24:50.799
And and so that was yeah, that was helpful when we talked about it.
00:24:50.880 --> 00:24:55.039
You just sit down and you say, Okay, so we're here, he's here, and it's a little more than we want to pay.
00:24:55.119 --> 00:24:58.559
It's probably a little more than my ex my Google Excel spreadsheet says it's worth.
00:24:58.799 --> 00:25:03.279
Um but at the same time, I've been searching for a while.
00:25:04.400 --> 00:25:05.279
I feel like Jaran gets back.
00:25:05.759 --> 00:25:09.279
I feel great about it, and I feel like yeah, the set the seller feels great about it, I feel great about it.
00:25:09.359 --> 00:25:14.960
And um, and we got there, and and the biggest thing for me is I I wanted to get I wanted to get in the game.
00:25:15.039 --> 00:25:21.759
Like, you know, I spent a lot of time studying, spent a lot of time learning, and it's like, okay, let me see if let me see if I can do this or not.
00:25:21.839 --> 00:25:23.359
Like, like let me see if let me see if I can do that.
00:25:23.599 --> 00:25:25.519
I think that's like the most important step.
00:25:25.680 --> 00:25:33.279
Uh, because if you're trying to like grow a business and if MA is like on the roadmap, I think that the most powerful thing you can do is exactly what you've done.
00:25:33.440 --> 00:25:37.200
We're just like, hey, it almost like do the smallest deal you can do.
00:25:37.359 --> 00:25:50.960
Um, because you just have to get in there at some point, and then the doors open for you so much more because now you're the owner of Drain Doctor's Plumbing, and you're not just like Jared from Everlasting Capital, you know, whatever.
00:25:51.119 --> 00:25:51.359
Yeah.
00:25:51.599 --> 00:25:54.400
Uh so yeah, I yeah, I think that's great.
00:25:54.559 --> 00:25:55.200
I think that's great.
00:25:55.359 --> 00:25:57.519
So like you're 120 days in.
00:25:58.000 --> 00:25:58.960
Walk us through it.
00:25:59.200 --> 00:26:00.400
Like, what's been the big stuff?
00:26:00.480 --> 00:26:01.200
What have you done?
00:26:01.279 --> 00:26:02.000
What have you not done?
00:26:02.160 --> 00:26:03.680
What opportunities are you seeing?
00:26:04.000 --> 00:26:08.079
A lot of wins, um, couple, you know, a lot of punches in the face.
00:26:08.240 --> 00:26:14.799
We um like I said, I so I started working for them in the summer of last year.
00:26:14.880 --> 00:26:18.400
I went on as you know, as an apprentice and got to know the owner, got to know the team a little bit.
00:26:18.480 --> 00:26:20.319
So I think that helped me expedite.
00:26:20.559 --> 00:26:24.319
We actually slid the the clothes because of the birth of a third kiddo.
00:26:24.720 --> 00:26:31.200
Um but it allowed me from day one, I I knew everyone's name, they knew my name.
00:26:31.359 --> 00:26:33.279
Um by that point, they had seen me work.
00:26:33.359 --> 00:26:36.640
I'd been out on the end of a shovel with them for a little bit or under a house with them.
00:26:36.799 --> 00:26:41.839
So there was a little bit of a head start there that I I think uh other people might not have.
00:26:42.000 --> 00:26:43.519
Um so that was huge.
00:26:43.680 --> 00:26:52.640
And then the office manager was, you know, I I had had conversations with her quite a bit about here's as we were working through the deal, here's what I'm hoping to do, here's what we're gonna roll out.
00:26:52.720 --> 00:27:03.599
And and so, you know, they were working off of effectively the an Excel spreadsheet for dispatch and paper invoices and um yeah, you know, uh how a lot of companies ran for a long time.
00:27:03.839 --> 00:27:06.240
And clearly it's it's it's working for them.
00:27:06.400 --> 00:27:12.000
Um but if we want to do if we want 10 text, if we want 15 text, 20 texts, that's not gonna scale.
00:27:12.240 --> 00:27:14.960
And so it's a little bit of the mix.
00:27:15.200 --> 00:27:19.039
We've just last week went live on our CRM.
00:27:19.279 --> 00:27:26.400
Um so that was uh you know, we're we're in the the fiasco of that where you're getting calls and permissions are wrong and trying to teach Pricebook and all that.
00:27:26.640 --> 00:27:27.759
What would you guys end up using?
00:27:28.000 --> 00:27:29.440
We ended up going Service Titan.
00:27:29.680 --> 00:27:35.680
Um, you know, we we came down to field routes and service titan and um field routes.
00:27:36.559 --> 00:27:46.960
Um and so my my comfort level with Service Titan, having implemented it before, it's more expensive, but it was just something I knew, which at this point, you know, something that was you know relatively stable.
00:27:47.359 --> 00:27:48.319
Yeah, one less thing to learn.
00:27:48.400 --> 00:27:48.880
That makes sense.
00:27:49.119 --> 00:27:49.440
Exactly.
00:27:49.519 --> 00:27:52.319
So I I decided I'd pay the premium to go that route.
00:27:52.559 --> 00:27:54.079
Um, so we're doing that.
00:27:54.160 --> 00:27:56.319
We're overhead in California is expensive.
00:27:56.480 --> 00:28:02.000
And so you look at we have a great deal on a rental uh on a lease for our building, but it's still expensive.
00:28:02.079 --> 00:28:16.880
And so that's currently you know, it was currently being spread across three techs when I started, and so we have a couple, you know, a couple guys starting here in a couple weeks, and so we're gonna be um, you know, we'll have almost doubled, you know, obviously it's it's it's a small team, so we're doubling the size of the team, which is cool.
00:28:17.119 --> 00:28:18.000
Um yeah, sweet.
00:28:18.160 --> 00:28:26.799
And so we'll be at um six techs here by yeah the end of June and and chugging along and our calendar is slammed.
00:28:26.960 --> 00:28:36.079
We I think we had 20 Google reviews when when I when I started at the company last last you know June and or last yeah, June or July, and and so we're working on that.
00:28:36.240 --> 00:28:39.920
Again, it's a a small market, so we have one company over a thousand.
00:28:40.000 --> 00:28:45.680
I would say we have like four or five companies in the two to seven hundred range, and then you know, now we're sitting there at a hundred.
00:28:46.079 --> 00:28:51.440
And with kind of some of the with some of the changes where there's you know frequency, we're actually catching up pretty quick.
00:28:51.599 --> 00:28:54.640
And um you know, we're we're staying crazy busy.
00:28:54.720 --> 00:29:02.720
We're I think we've got to keep these six texts busy, and we're showing up 20th if you search water heater repair, water heater install in San Luis Obispo.
00:29:02.960 --> 00:29:06.640
So um, you know, we have it's great.
00:29:06.720 --> 00:29:11.680
You know, we we're we're busy and we're also doing a lot of the like how do people even find us stuff wrong?
00:29:11.759 --> 00:29:17.599
And so if we can get some of those things fixed, I think it's uh a pretty pretty positive outlook.
00:29:18.000 --> 00:29:23.599
Like I said, you know, it's it's the structure around scaling that kind of scares me.
00:29:23.759 --> 00:29:26.960
So it's how do you you know how do you teach the software?
00:29:27.200 --> 00:29:32.799
But then how do you put again, how do you put the systems in place that really allow you to thrive, allow you to succeed?
00:29:32.880 --> 00:29:34.799
And so it's are we closing out jobs right?
00:29:34.960 --> 00:29:40.720
Are we, you know, not from a the pushing buttons perspective, but like are we actually installing water huge correctly?
00:29:40.799 --> 00:29:41.920
Are we doing it the way I want to do it?
00:29:42.000 --> 00:29:44.480
Are we a lot of that cultural stuff?
00:29:44.720 --> 00:30:18.480
Is they had a few really good techs who had worked together for 15 years, and so they didn't write a lot of things down because they all knew it, but now as we're bringing new people into the fold, how do we start to communicate clearly and make sure that information is is disseminated effectively and and clearly, um and and bringing in a culture of training, bringing in a culture of you know open communication and and just continuing to build trust as as we're pouring gas on the fire while we're you know trying to build it at the same time.
00:30:18.640 --> 00:30:28.079
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00:30:58.720 --> 00:31:00.400
I mean, that sounds like that sounds huge.
00:31:00.559 --> 00:31:04.079
I mean, doubling the first couple like doubling text in the first couple months is awesome.
00:31:04.160 --> 00:31:11.440
And it sounds like I mean, 20 to 100 reviews is big, I would have to imagine that really moved the needle.
00:31:11.599 --> 00:31:15.839
Um on like map, like showing up on map, which you're saying, yes.
00:31:16.240 --> 00:31:18.400
Yeah, and we're we're seeing there was on a lot of searches.
00:31:18.480 --> 00:31:26.480
There's still some ones I'd like to like to be more competitive on, but yeah, it's I think have you seen the list of like all the things to improve on your GBP?
00:31:26.799 --> 00:31:31.519
Yeah, so I I jumped on and did the like big reputation thing, and um we you know we're on Cinemuck.
00:31:32.160 --> 00:31:39.039
There's like 270 things or something you can do with your Google business profile, which is kind of like ridiculous.
00:31:39.359 --> 00:31:49.599
And they had used it was I forget who they were paying a few hundred bucks a month to um to manage their site and their um and their online presence.
00:31:49.680 --> 00:32:00.799
And I during my due diligence period just logged into the back end of it all, and there were like I think it was 88 broken links on the site, and all of the all of like the red flags that like don't get you to show up.
00:32:01.200 --> 00:32:14.000
And so it was yeah, you know, it was encouraging to me during due diligence of like, man, I I've worked there, I know they're busy, I know the phone is ringing off the hook, I know they're saying we can't do that job, and they're turning people away.
00:32:14.240 --> 00:32:18.640
And I and now I'm also seeing that they're not even they're invisible in the eyes of Google.
00:32:18.799 --> 00:32:26.559
Um so there's it's gonna take an investment, but there's opportunity there, um, which which was exciting.
00:32:26.799 --> 00:32:34.799
I think I think I thought I'd be a little more calculated and uh you know, for a bad pun, a little more surgical coming in, like, oh, we'll take some time and we'll let it go.
00:32:34.960 --> 00:32:38.559
And then I I don't have the self-control to to not be like, nah, let's just go for it.
00:32:38.640 --> 00:32:40.160
Just just do it, like send it.
00:32:40.319 --> 00:32:48.319
And so we're we're just going and yeah, I there's like two different philosophies on what to do when you buy a business.
00:32:48.480 --> 00:32:50.000
Like, one is like do no harm.
00:32:50.160 --> 00:32:51.039
So I'm gonna go in.
00:32:51.119 --> 00:32:55.119
I you know, hey, if you bought something, you know, don't fix what's not broken.
00:32:55.200 --> 00:32:58.160
If you bought a good business, and the other is like do a lot of harm.
00:32:58.319 --> 00:33:01.279
Like just like get in there and like fix fix shit.
00:33:01.440 --> 00:33:08.960
And I I do think the bigger the like if somebody bought Wilson tomorrow, they should do no harm.
00:33:09.119 --> 00:33:14.799
Like, this is a machine, you need to figure out what the fuck's going on before you start like doing shit.
00:33:15.039 --> 00:33:25.680
If you're buying an owner-operator business, you like get in there, like get your hands dirty, make changes, because the there are low-hanging fruit that you can just double the business.
00:33:26.079 --> 00:33:33.599
So I I think I I yeah, people are always like, Yeah, I'm just gonna let it sit and like fuck no, like get in there, like double it.
00:33:33.920 --> 00:33:34.319
Let's go.
00:33:35.279 --> 00:33:40.960
It's been fun because it was like, you know, you get feedback from the team, and it's like we've never had like it's we've never had to market, we're staying busy.
00:33:41.039 --> 00:33:42.720
And it's like that is awesome, that's phenomenal.
00:33:42.799 --> 00:33:47.119
Like you you have a reputation and you have customers coming back, but what if you did?
00:33:47.279 --> 00:33:48.559
Like, and that was kind of the question.
00:33:48.880 --> 00:33:49.519
No, totally, totally.
00:33:49.680 --> 00:33:50.240
But what if we did?
00:33:50.319 --> 00:33:51.200
What if we did that too?
00:33:51.279 --> 00:33:54.880
Like, it's not either or it's also, and so it's been fun.
00:33:55.359 --> 00:34:03.759
They've the team has given me a ton of trust, probably well, not probably, way more than I deserve early on.
00:34:03.839 --> 00:34:06.079
They've just kind of said, let's I guess fuck it, let's send it.
00:34:06.240 --> 00:34:06.960
Let's go for the ride.
00:34:07.119 --> 00:34:14.639
Yeah, they they've jumped right in, which has been awesome, and from sure frustrating at times, and I'm sure difficult at times.
00:34:14.880 --> 00:34:16.480
Um, but it's been cool.
00:34:16.559 --> 00:34:24.559
We had like we got a call from so again, we're in a college town, so there's a ton of apartments, and we got a call from some guy in Baton Rouge, Louisiana.
00:34:25.119 --> 00:34:35.679
And she's you know, my office manager's chatting with him, and we went out and camera and you know, inspected a bunch of laterals on this like 70 apartment complex, whatever, 70 unit apartment complex.
00:34:35.760 --> 00:34:37.840
And how did you how did you find us?
00:34:38.000 --> 00:34:41.920
And it was like a absolutely rewarding moment for me, just totally selfishly.
00:34:42.000 --> 00:34:43.440
But he was like, Oh, I find you on Google.
00:34:43.519 --> 00:34:44.880
You have you guys got great reviews.
00:34:44.960 --> 00:34:48.719
And I was like, See, see, there's value, and it was like a cool, it was a very tangible.
00:34:49.039 --> 00:34:51.280
She came to me and was like, Hey, those reviews matter.
00:34:51.360 --> 00:35:15.840
Like, we showed up, and he's he saw the reviews, and and so it was you just gotta find like for for me when you get kicked in the nuts, it's like finding those, like, no, but like, but but we see the value in reviews now, we see why I'm handing out business cards with a QR code, like finding every way that it matches our our culture right now to like you know, kind of ask like we've never asked, and so now to softly ask is a big step.
00:35:16.000 --> 00:35:20.480
And so we're not aggressive, we're not sending a bunch of text messages yet, we're not sending a bunch of emails yet.
00:35:20.639 --> 00:35:27.199
I don't know if we will, but if we can can tactfully ask at the end of it, if we've earned it, awesome.
00:35:27.440 --> 00:35:31.360
And you know, two to three reviews a week would be a game changer for us.
00:35:31.440 --> 00:35:35.440
Like that is very doable across a team of six techs and some office staff.
00:35:35.920 --> 00:35:46.000
And so you you you know, we kind of made it bite size, and now we're seeing some wins from it, and they're seeing some wins from it, and it's just kind of snow, not I wouldn't say snowballing yet, but you can see that momentum building.
00:35:46.400 --> 00:35:47.360
Yeah, you're getting traction.
00:35:47.440 --> 00:35:48.960
Yeah, yeah, that's awesome.
00:35:49.119 --> 00:35:53.519
Have have you what are you thinking next about like in implementing and driving into the business?
00:35:53.599 --> 00:35:54.480
What's on the horizon?
00:35:54.559 --> 00:35:55.840
What's the opportunities?
00:35:56.159 --> 00:36:00.880
I think we've sort of we've we've with these new couple texts coming on.
00:36:00.960 --> 00:36:02.159
I think we're gonna kind of get a little bit big.
00:36:02.239 --> 00:36:07.360
I think we're gonna get big and a little bit unstable, and so it's probably gonna be maybe a little bit of a like stabilizing phase.
00:36:07.519 --> 00:36:17.440
Like let's yeah, let's get our footing a little bit, and then I I think it's driving some training, driving even just the we're trained plumbing professionals.
00:36:17.519 --> 00:36:30.400
We got to somebody's house, you see something that's wrong, say something, and and teaching them how to not be salesy, but like if if we see that their pressure is crazy high up, give don't ask if you can send them an estimate, just give them an estimate for a PRV.
00:36:30.559 --> 00:36:36.159
Hey, I noticed this, it's wrong because it like it concerns me as a plumbing professional because of X, Y, and Z.
00:36:36.400 --> 00:36:38.320
If you'd like us to take care of that for you, here you go.
00:36:38.400 --> 00:36:40.880
Like, that's the sales approach I'm trying to build at this point.
00:36:40.960 --> 00:36:45.679
And and if we can get that culture, again, in addition to Google and some of these places, we'll keep ourselves busy.
00:36:45.920 --> 00:36:59.360
So teaching that culture, kind of teaching some of those things, coaching some of that, and then uh and then I've I think it's you know, we we've got some really strong people in the organization, but we're so small, we're flat.
00:36:59.440 --> 00:37:11.920
Like we don't we don't need leaders yet, but it's trying to figure out okay who's who's gonna be a good service manager, not just from a plumbing technical expertise perspective, but from a manager of people perspective who who who can fill that role?
00:37:12.159 --> 00:37:16.000
It's a lot of what you described where you're from day one you tried to build yourself out of the business.
00:37:16.480 --> 00:37:28.480
Um I've been on a truck more than is healthy for drain doctors, and so um the the the best for drain doctors' long-term health is for me to be again working on it, not in it.
00:37:28.559 --> 00:37:36.800
And so, how do we build that kind of core team that can help me help me stay here and and they can be running the day-to-day operations?
00:37:36.880 --> 00:37:42.880
And it we're small enough that like I have no no illusions that I'm gonna be you know out of it for a while.
00:37:43.119 --> 00:38:01.039
Um but but from an aspirational perspective, how do we start to build that over you know, if by the end of the year here we can have some of those trainings, some of that structure in place, you know, we're starting to get some some not chain of command, but like um a little bit of that, you know, or org structure as well.
00:38:01.199 --> 00:38:09.519
You you at breaking five talk about generalists becoming specialists, the two girls in the office, they they both do everything right now.
00:38:09.679 --> 00:38:20.719
And so even starting to separate out CSR and dispatch, separate out AR and AP and all of those things, and and and showing them these you might still do all of these, but do you understand that it's not one role?
00:38:20.800 --> 00:38:26.000
You're wearing seven hats, and at some point I might take some of these hats from you, and then you'll be left doing these five hats.
00:38:26.159 --> 00:38:33.199
Um yeah, and so just even getting you know, reframing the way they think about the business, they think about how it's structured.
00:38:33.519 --> 00:38:34.159
Yeah.
00:38:34.800 --> 00:38:40.400
I um I was talking with someone the other day.
00:38:40.559 --> 00:38:42.320
This is gonna sound self-serving, I promise.
00:38:42.480 --> 00:38:43.360
There's a point.
00:38:43.920 --> 00:38:50.480
Uh but that they they asked, um, which was a question I don't think I've ever gotten before.
00:38:50.639 --> 00:38:54.320
Uh, which is like what makes Wilson unique?
00:38:54.480 --> 00:39:01.840
As like uh like why are you having growth and other companies are not having growth inside the same industry, same year or whatever.
00:39:02.079 --> 00:39:04.320
And it honestly kind of stumped me for a little bit.
00:39:04.480 --> 00:39:07.920
And it's back to like you building out your leadership team and like what to work on.
00:39:08.000 --> 00:39:12.079
And like my initial answer was um I do think it was partially true.
00:39:12.159 --> 00:39:13.679
It's like we're generally stubborn.
00:39:13.760 --> 00:39:26.559
Like we're stubborn and like we can see we can see we have a vision of um I'm messing up my I'm messing up my words.
00:39:26.800 --> 00:39:31.920
Basically, like we can see an un uh an unseeable future.
00:39:32.320 --> 00:39:42.719
So like we can see like, hey, when we first said we're gonna be a hundred million dollar business by 2030, we were doing two and a half billion dollars.
00:39:43.280 --> 00:39:43.440
Yeah.
00:39:43.840 --> 00:39:48.880
So like we can see a vision of like what's ahead of us and we're stubborn enough to continue.
00:39:49.039 --> 00:39:52.719
And I I do think that that that is like partially real.
00:39:52.960 --> 00:40:02.320
I think the other thing, because I I sort of like let it soak in w for like a couple weeks, like what is the thing that allows us to keep doing that?
00:40:02.639 --> 00:40:13.360
And I I was back to, hey, when I set that vision of$100 million by 2030, it was 2021, and we were doing like five or four or three or two, something like that.
00:40:13.599 --> 00:40:15.599
And like we had no business setting that goal.
00:40:15.760 --> 00:40:19.679
We had no business like seeing that our future could potentially be that in nine years.
00:40:20.719 --> 00:40:26.639
And I I think the real superpower is a near-vertical learning curve.
00:40:28.159 --> 00:40:41.679
Like as I think about what has set us apart over the past like four or five years, I think it's the fact that we can like see this uh uncertain future, even potentially a future that we have no right to be seeing.
00:40:41.920 --> 00:40:42.079
Yep.
00:40:42.480 --> 00:40:45.519
We can kind of stubbornly figure out a path there.
00:40:46.159 --> 00:40:54.480
And as a leadership team, we have a learning curve that is so steep that we are able to learn and figure out our way how to get there.
00:40:54.639 --> 00:41:10.800
And I think that that third piece is probably the piece if I was thinking about who is the who should be on my leadership team today, or who should I be thinking about for a service manager, or like how to think about that, I would be optimizing for learning curve.
00:41:11.039 --> 00:41:17.840
Because I think like the the farther along in my career that I've gotten, that's become a bigger and bigger differentiator.
00:41:18.239 --> 00:41:21.039
Like, cause it's it's a it's basically Peter principle.
00:41:21.119 --> 00:41:25.760
Like, when will this person hit the top of their learning curve?
00:41:25.920 --> 00:41:27.840
When will they hit their Peter principle?
00:41:28.079 --> 00:41:31.280
Um But yeah, anyways, I don't know if that helps or not.
00:41:31.360 --> 00:41:37.119
But that was something that like over the past like few weeks has really been ramble like running around in my brain.
00:41:37.280 --> 00:41:40.159
Because like this year we're gonna do, I think we'll break 50.
00:41:40.320 --> 00:41:50.480
Uh and like we're well on pace for this hundred million by 2030 target, which is ridiculous given our starting point for that target was like$2 million.
00:41:50.800 --> 00:41:52.079
Like it doesn't make sense.
00:41:52.239 --> 00:41:55.039
We had no right to set that target, and yet we're going to achieve it.
00:41:55.440 --> 00:41:56.079
Well, that's huge.
00:41:56.400 --> 00:42:14.480
I mean, I remember when I was at Tesla driving to the Bay or driving to LA, I'd listened to the early, you know, John and Brandon episodes of Owned and Operated, and I think there's a weird, there's like a gap in the middle that I see in just kind of contracting or the trades in general.
00:42:14.639 --> 00:42:20.320
You have private equity and they're ran from a spreadsheet, and it's yeah, impersonal and it's known that growth overall.
00:42:20.639 --> 00:42:29.679
And then I think you have these like small mom and pops where it's it's often maximizing for the the contractor's lifestyle, right?
00:42:29.760 --> 00:42:45.199
Like I'm gonna build a business and I want to get to a few hundred thousand dollars, I want to be able to buy the boat, and I want a vacation, you know, I want to be able to go ski in Tahoe, and and so they kind of get to that size where they make a good living and then they kind of park it, but then it's not it's not enough to like really feed, you know, feed the beast down below.
00:42:45.440 --> 00:42:50.079
And I I guess you know, I I I agree with what you're saying.
00:42:50.239 --> 00:43:29.760
Obviously, I'm not a a a Wilson expert, but f having followed your journey, I also think there's something very real and very unique about a business that that preaches the like we want people to be able to grow here, we want people to be able to like part of your vision is like you know, it's it's not about your success, it's not about you know, I mean your name's on the trucks, but you you've proven it time and time again that you you want your team to be able to grow, you want your team to have opportunities, and I think that's something that I I strive for, probably at a different scale just because of the market that I'm in, but it's how do you build something on the central coast where you can say like no, you as a tech coming in, you can make a way, you can make a wage where you could actually buy a house here and put Roots Down.
00:43:29.920 --> 00:43:31.440
And yeah, don't be wrong.
00:43:31.840 --> 00:43:32.800
And there's advancement.
00:43:33.280 --> 00:43:52.079
I think we we had uh we have these once a month leadership huddles, and I sat in I sat in one a couple months ago, and it was really interesting because you kind I kind of forget the impact that because I'm like like, yes, I know we're making an impact, but it's different hearing people's story.
00:43:52.320 --> 00:43:59.760
So we had this like we had just acquired a company, and the leaders from that company came in and we had some of their techs come in too, and people.
00:44:00.159 --> 00:44:07.599
People sort of gave like uh uh almost like their they gave their story inside Wilson.
00:44:07.679 --> 00:44:16.559
And these were people that like, hey, I started off in the call center and now I'm a supervisor or a director, even, or a manager, and hey, I was a plumber and now I'm a man.
00:44:16.800 --> 00:44:36.000
Like and it was really interesting to see like the yeah, this vision that we set as a group of like, hey, we want to grow from within and we want to like do these things, and like hearing people walk through their story to new people, like that they're bringing into Wilson, and they're like, Yeah, like this is real, like this is where I started, this is where I am today.
00:44:36.159 --> 00:44:39.679
And they're just like so proud of their ability to drive, which was awesome.
00:44:39.840 --> 00:44:42.000
And like we got to give them the vehicle to do that.
00:44:42.239 --> 00:44:42.800
That's huge.
00:44:42.880 --> 00:44:53.360
I I was 22 when I started at Tesla, yeah, a couple months removed from college on inside sales, and after I was six months on inside sales, and they said, Are you willing to move to open a new store?
00:44:53.599 --> 00:44:55.119
And off I got sent.
00:44:55.199 --> 00:45:06.639
And so at 22, I was running the ninth store for Tesla, and you know, and it was somebody gave me a shot before I deserved it, before I had the skills to do it, and said, I think you have what it takes to figure it out.
00:45:06.880 --> 00:45:11.519
And um some things went well, so some things you know you learn.
00:45:11.840 --> 00:45:38.800
But um I guess for me, it's you know, I'm not I still have a lot of career left in front of me, but how do you look, how do you turn back now and say, okay, who are these, especially I feel like in the trades, who are these kids that maybe traditional school has said you know, kind of brushed off or kind of left on the on the side, and you say, No, this is a yeah, this is somebody that's very sharp, that's very hardworking, has a good head on their shoulders, but maybe doesn't I and I kind of relate to it, school was never my strong suit, school was never what I enjoyed.
00:45:38.960 --> 00:45:40.719
It was a it was a means to an end.
00:45:41.199 --> 00:45:48.639
Um, and so in a similar fashion, how do you find these, you know, these people that can that can come in and build something really cool?
00:45:48.800 --> 00:45:51.440
Um I'm not gonna do it myself.
00:45:51.679 --> 00:45:56.239
Um and I I think I see it as a differentiator for ourselves.
00:45:56.400 --> 00:46:07.039
And so in interviews, you just you hear a lot of people talk and they start out somewhere and they you know the money's a little bit better because they got a couple bucks an hour better than the last shop they were at, but then in a couple years, it's kind of it's more of the same.
00:46:07.119 --> 00:46:24.800
It's it's the own the owner's pulling up in a new lifted F 350, and I'm you know and I'm struggling to make rent, or we lost a ton of text at the last shop while I was at people leaving California and going to Idaho and Texas, and and it's they they can make the same and and and live a whole heck of a lot cheaper.
00:46:24.880 --> 00:46:30.880
And you know, selfishly you're not you know a mile from the beach, but how do we how do we provide that path?
00:46:30.960 --> 00:46:37.199
How how do we provide that opportunity for the for the people who are gonna come in and bust our ass and and yeah and help the team?
00:46:37.360 --> 00:46:43.760
You know, it's not it's not gonna be a handout, but it's it's an opportunity to say, hey, you want to come in here and work work hard and build something together.
00:46:43.840 --> 00:46:45.840
It's it's gonna be hard, but we'll have fun doing it.
00:46:46.079 --> 00:46:51.199
Um and so that's what we're trying to build, and and I think that's uh I'm sure you're gonna do it.
00:46:51.440 --> 00:46:52.639
A unique thing in the market.
00:46:52.719 --> 00:46:54.320
So yeah, I'm sure you're gonna do it.
00:46:54.400 --> 00:46:57.280
I'm excited to check in in like a year and be like, how'd it go?
00:46:57.440 --> 00:46:58.320
How's it going?
00:46:58.559 --> 00:47:03.840
But yeah, I think uh yeah, bit building is um it's fun.
00:47:04.159 --> 00:47:05.280
Welcome to the game.
00:47:05.519 --> 00:47:05.760
Thank you.
00:47:06.159 --> 00:47:07.440
Four months in, welcome to the game.
00:47:07.760 --> 00:47:10.079
So girls are dead at this point, I think they say.
00:47:10.239 --> 00:47:11.760
So yeah, yeah.
00:47:12.000 --> 00:47:20.400
If if as we sort of like approach our ending here, how what are some like what's a message you'd want to give for somebody that wants to follow your path?
00:47:20.639 --> 00:47:21.440
It's a grind.
00:47:21.599 --> 00:47:25.599
Like it's it sounds sexy on it's it's it does sound sexy.
00:47:25.760 --> 00:47:26.400
It sounds sexy.
00:47:26.480 --> 00:47:26.960
I'm gonna buy this thing.
00:47:27.280 --> 00:47:28.400
I bought a drain business.
00:47:28.559 --> 00:47:31.840
I can't think of I literally actually can't think of anything sexier.
00:47:33.199 --> 00:47:57.920
But it's like it's you know, the the whole SMB world, it's like especially if you're on Twitter or you're you know you're on some of these blogs, it's like go get an SBA loan and you'll buy a business, and you'll be you know, you'll be uh walking your kids to school at nine and you know working four hours a week running, and it's just yeah, I knew that reality wasn't I knew that wasn't gonna be the reality, but even even just getting across the starting line was a was a trudge.
00:47:58.079 --> 00:48:10.079
Um and it was a lift, and and it's a whole different set of skills in a lot of ways, I I think, to to find and buy the business than even to get in and run it.
00:48:10.320 --> 00:48:16.159
And and so what I like to say is basically any dipshit can buy a business.
00:48:16.400 --> 00:48:18.320
It's the running it profitably.
00:48:18.480 --> 00:48:20.400
That's the actual like skill.
00:48:20.719 --> 00:48:41.039
Yeah, and it's like I mean, you're yeah, it's you're somewhat therapists as you're like you're somewhat educators, you're like we're often working with sellers who you know we don't have great brokers locally, and so it was I knew I was gonna have to meet somebody and convince them to sell me their business and convince them to do it at the right price and not sound like I'm shady and trying to you know uh undermine them or or take what they built, you know, but it's also hard.
00:48:41.360 --> 00:48:46.000
You work in a business for 40 years and you find out it's you know it's only worth you know in California.
00:48:46.480 --> 00:48:48.079
That's always the tough news to deliver.
00:48:48.400 --> 00:48:57.119
It's like, hey, here's your you know, to a certain degree, you're saying, hey, here's your life's work, it's not even worth half a day, you know, it's not even worth a down half a down payment on a house in California.
00:48:57.280 --> 00:48:59.039
Like good luck retiring.
00:48:59.199 --> 00:49:05.679
And so how do you how do you communicate that without being, you know, while still being able to close the deal?
00:49:05.920 --> 00:49:07.840
Um but then it's just been fun.
00:49:07.920 --> 00:49:12.800
Like it's it's been the the the search got to be a grind.
00:49:13.199 --> 00:49:22.639
And like I said, I mean I've gotten kicked in the nuts, I've gotten punched in the face since we've since we've come in, but it's been I don't know, at least personally, if it's it's like it feels right.
00:49:22.800 --> 00:49:23.519
It fits like a glove.
00:49:23.599 --> 00:49:25.679
And so you're like, nah, this is where this is where I'm supposed to be.
00:49:25.920 --> 00:49:27.920
And again, we've we've had a ton of wins.
00:49:28.000 --> 00:49:46.159
I I joke about the punches in the face and stuff, and and they're real, but we're we're making some real progress, and we we've got a a great team, and and yeah, I I hope it a year and four months we're we're chatting again and and different problems, and that's really all it is, is you know, it's a new set of problems at a different scale.
00:49:46.400 --> 00:49:48.079
Thanks for coming on today and sharing your story.
00:49:48.159 --> 00:49:49.199
This was a ton of fun.
00:49:49.440 --> 00:49:50.559
Thank thanks for having me.
00:49:50.639 --> 00:49:53.679
It was uh it was a blast cat catching up again.
00:49:53.760 --> 00:49:57.360
So if you like what you heard, make sure you like and sub.