ABOUT THIS EPISODE
Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They discuss understanding the basics of the budget, what it means to actually have access to it, and how it plays out with your data-driven decisions.
Takeaways
- You have to be able to articulate your strategy without waiting for finance
- Make sure that responsibilities and hand-off are clear especially with data-driven decisions.
Quote of the Show
"By having that solid understanding of your budget, you'll have the clarity to make changes and pivot when you need to. So if there's a recession and you're going to have to cut some areas of your budget, you already have that scenario built in." - Thao Ngo
Connect with Thao Ngo and Emily Ward in the links below:
- LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
- LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
English
United States
IN THIS EPISODE
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Today, we welcome Emir Atli, Co-Founder of HockeyStack. B2B SaaS can be considered a top industry today, but there's still a lot to learn about marketing a product in this space.
Emir talks about the importance of leveraging social channels not only for marketing but also for brand building, especi…
In this episode of Revenue Today, host Jared Robin interviews Lindsay Cordell, the GTM Analyst and Founding Partner at Go-To-Market Partners. With a background in revenue operations, Lindsay has extensive experience in helping companies optimize their go-to-market strategies and improve their overa…
Today, we welcome Anthony Kennada, Co-Founder & CEO of AudiencePlus. Content marketing has traditionally been all about creating content for an algorithm. It's more of getting the page or posts to rank rather than actually getting a human to read it.
Anthony shares his philosophy and ideas on s…
In today's episode of Revenue Today, Helen Lin, Founder and CEO of Discern & Dawn Poulos, Founder of Covisio kick off the webinar on the Four D's for Effective Sales Forecasting. They start with the Sales Performance Benchmark Data for Q1 of 2023 and share a few insights on these.
Takeaways
W…
In this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her …
Disclaimer: The podcast and artwork embedded on this page are from RevGenius, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
