Content challenges and CMO dilemmas - part two

About

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to continue their talk on the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. 

About this podcast
By Jon Reed
In this semi-regular video and podcast series, Jon Reed of diginomica.com talks enterprise media with folks who are dismantling tired ideas about PR and marketing with fresh approaches and kickass content. Informal talks hit on the creative use of media to earn attention and authority, and navigating the perils of disclosure and virality. Guests have been known to put Jon in the hot seat also. Some episodes are not completely safe for work, especially if the topic of Klout is brought up. Social networks are not the focus of this podcast series - creating effective media is. But some discussions of social networks, and how not to screw up the use of these tools, is unavoidable.