ABOUT THIS EPISODE
Today, we have an amazing panel of guests to talk about leveraging LinkedIn as a professional social media network to elevate your brand and connect with people. We are joined by Christina Nalband, Director of Enterprise Sales at Groove; Jason Vana, Founder of SHFT Agency; and Nick Bennett, Director of Evangelism and Customer Marketing at Alyce
The panel shares their insight on why LinkedIn could be essential in any go-to-market strategy today. They also discuss the importance of using LinkedIn for your company's benefit, whether you're working in marketing or you actually own the business.
Takeaways
- Put LinkedIn together for a go-to-market strategy
- If you are in B2B, LinkedIn is simply the best place to connect with your ideal customers
- People buy and market differently from how they did years ago
Quote of the Show
"You're not doing a good job if you're not on LinkedIn because it really is the place to connect one-on-one with your ideal customers. For me, what I tell my clients is that your ideal customers are on this platform so if you're not there, they're connecting with your competition and you're not even a solution." - Jason Vana
Connect with our guests in the links below:
Christina
- LinkedIn: https://www.linkedin.com/in/christina281990/
- Website: www.ChristinaNalband.com
Jason
- LinkedIn: https://www.linkedin.com/in/jasonvana/
- Website: https://shft.agency/
- Twitter: https://twitter.com/jasonvana
- LinkedIn: https://www.linkedin.com/in/nickbennett1/
- Twitter: https://twitter.com/NickB2005
Ways to tune in:
