ABOUT THIS EPISODE
What happens when the platform driving 90% of your sales disappears overnight?
Ashley sits down with Dana Hicks, owner of LimeBerry Designs, to share the real story of losing her biggest sales channel and rebuilding her business from the ground up.
Ashley and Dana talk about surviving a business crisis, the importance of not putting all your eggs in one basket, learning to focus on profit instead of just sales, and what it really takes to keep showing up when things get hard.
You'll learn:
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The story behind LimeBerry
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Rebuilding through retail, wholesale, and marketing
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The power of community, coaching, and showing up
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Getting 1% better every day
If you're building a business, this is a reminder that the goal isn't just to grow—it's to build something strong enough to keep going when things don't go according to plan.
Dana Hicks & LimeBerry:
Instagram:@limeberrydesigns & @limeberrywholesale
Website: limeberrydesigns.com
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Ashley Alderson: Instagram
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