ABOUT THIS EPISODE
Today, we welcome Chris Decker, the CEO of Salescast. He shares the old way of doing content as compared to the new way. He also introduces the 4 principles of Content-Led Growth, starting with principle 1: Have something to say. To get grow through referrals, you must first create shareable and remarkable content that is anchored on your identity and vision.
Takeaways
- Growth is most realized in referrals which is a product of shareability and is based on your identity and vision.
- In the concentric circles of content-led growth, identity and vision form the core and are the basis of principle 1: have something to say.
Quote of the Show
"What you say is going to lead to that remarkability which will lead to that shareability which leads to that referral. If someone understands who you are and what you stand for, they're much more likely to share that with someone else because of the clarity." - Chris Decker
Connect with Chris in the links below:
Ways to tune in:
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