ABOUT THIS EPISODE
Moiz (@moizali) is joined today by Andrew Dudum (@andrewdudum), founder of hims (@wearehims), hers (@wearehers), and Atomic (@joinatomic). Today’s topics: (1:20) Andrew breaks down Atomic (2:25) How does Atomic spin up companies? (5:13) Atomic’s portfolio of innovative companies (8:16) Atomic’s founder resident program (11:50) Him’s road to unicorn status (16:00) How did hims make $1M in their first week? (18:30) Branding agencies that helped hims achieve their signature aesthetic (21:00) Him’s incredibly unique branding strategies & how they execute on the ideas (25:21) The importance of building a brand for the long term success of a startup (28:21) Managing attribution for him’s advertising (31:45) Is him profitable in 2020? (35:19) Regulatory hurdles that challenged him’s initial start (37:25) How is him’s building a moat against competitors? (41:00) Diving into him’s provider network and prescription process (42:22) How is COVID-19 affecting hims? (45:00) Where is the DTC industry heading in the next 5 years?
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OTHER EPISODES IN THIS PODCAST
Moiz (@moizali) is joined today by Nick Green, founder of Thrive Market (@thrivemarket) - a membership-based retailer offering natural and organic food products at reduced costs. Today’s topics: (0:47) - Moiz introduces Nick Green, and they discuss the history of Thrive Market (3:48) - How Nick and…
(01:15) Kara’s story to how quitting diet soda inspired her to start Hint (7:20) How did Kara figure out the right formula? (11:52) Hint’s process & formula to make the create the end product (15:15) Hint’s bold move to not add preservatives (20:25) Hint’s first big break: Google (25:15) How Hi…
Today's topics: (12:24) Nik gives his background, hes an investor in a handful of DTC startups. He’s hands on, does something for each brand every week (14:20) Getting domain names and handles for a startup. Nik just paid low 5-figures for judy.co (16:00) Moiz talks about how he came up with the N…
On April 9, The Hustle launches a new podcast, Exit Strategy with Moiz Ali. Why Moiz? He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask. His rapid-fire, straight-shooting style unveils the nitty-gritty details, techniques, and …
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