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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mala
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll bring you insights from
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leading experts to explore trauma recovery, mindfulness practices, positive psychology,
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and innovative breakthroughs in health, wellness and life optimization. This
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is a space for real conversations that inspire meaningful change,
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helping you find alignment with the person you are always
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meant to be. Let's get started.
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Are you feeling overwhelmed by AI and wondering where it
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actually fits in your business? In this episode, I sit
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down with Brad Costanzo to explore a smarter way forward,
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starting with your real bottlenecks, not shining tools. We break
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down how to use AI to think, create, communicate, analyze,
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and automate with clarity and intention. This is about using
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technology to amplify your human genius and meaningful growth.
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My name is doctor Fleet.
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Mall, your co host for this session, and the founder
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of Art mind Summits, and I'm thrilled to be here
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today with Brad Costanza.
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Welcome, Thanks Leet, great great to be here.
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You know I hate to ask you to encapsulate your
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story how you got to where you are in just
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a minute or two. But we got out over today,
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but if you could just touch on k how you
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got how you became an entrepreneur, how you got into
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specializing in AI innovation, and maybe if there were some
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real stumbling blocks along the way.
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Oh many stumbling blocks. Yeah, So to encapsulate, I've probably
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been an entrepreneur my entire life. I'm kind of that
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unemployable rebel who just likes to figure things out and
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I'm not really great with authorities. So, like a lot
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of entrepreneurs, instead of just getting a job, since I
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was a child, I've always taken either entrepreneurial careers, Like
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I was a financial advisor who you know, one hundred
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percent commissioned for a long time, which sales is a
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very entrepreneurial skill set. And then throughout that my career
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up until about my early to mid thirties, I was
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in that professional space and then I started I got
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out of that space in two thousand and seven or eight,
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which was you know, the kind of the big financial crash,
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and I got into the world of digital marketing and
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I started two businesses at the exact same time, which,
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as one of your first entrepreneurial endeavors, is always a
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brilliant idea because what could go wrong. Luckily, both went
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really well. One was a software business, one was a
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digital publishing business selling educational information products and grew. Both
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of those had a couple of exits. They were not
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you know, you're rich enough to retire exits, but they
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were exits. And then over the past really ten years,
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what I was focusing on was either a series of
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other startups that you know, some were successful, some weren't
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in the e comm space and the software space, but
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where I really found just a lot of success was
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in doing boutique consulting for growth and marketing strategies, just
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really applying all my expertise and experience. I started using
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AI tools before they were cool, before open ai came
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out with chat GPT, and I'm the type who always
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likes to, you know, get leverage and you know, if
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I can find ways to work less and get better results,
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I deploy them. And when open ai came out and
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I started to really see what was possible with AI,
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I just started applying them to both my business and
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that of my clients and just kind of screwing around
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and trying to figure it out. One thing led to another.
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As I started to get results with these things because
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I was actually trying to apply the AI to you know,
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increased conversion, get more traffic, be more creative, people started
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to ask me if I could come speak, if I
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could help them, and I kind of stumbled into saying, look,
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I'm going to be offering this as maybe my primary
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service offering. So now in the AI space, I focus
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on helping new and established businesses, and it's really anywhere
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from you know, businesses doing half millionaire so up to
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you know, a recent client of mine had a thousand
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employees that had me really come in and helping nay
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their department heads to wrap their arms around this and
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design AI systems that help them apply the leverage. Now,
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as I mentioned, I am not a computer programmer. I'm
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not a developer, although I have been playing with some
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of the AI tools that let you code and build
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web apps lately to a lot of success. But I
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really like focusing on the outcome first, where artificial intelligence
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is just a tool. And that's one of the reasons
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I need my company accelerated intelligence. I look that is
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the outcome. AI is just a way to help get
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us there a little bit quicker. So hopefully that was
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encapsulated a couple decades of experience.
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Yeah, no, And it's really wonderful that you know your
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journey because what you are now sharing with people and
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what you're consulting around is born of your experience as
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an entrepreneur and then how to integrate entrepreneur into accelerating
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your own success from performance and business and so forth. So,
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you know, as AI is really rapidly changing all industries,
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changing our world, Janjugar lives really in so many you know,
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it can feel very daunting, really difficult for a lot
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of entrepreneurs. It's probably just just hard to keep up with.
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I mean, already it could have been. Marketing feels like
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you know, you know, like so complex, so many different platforms,
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so many there's somebody of that, and just even the
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world of digital marketing made marketing much more expansive and
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so many tools and possibilities and so forth, and now
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with AI it seems endless. So people can easily get overwhelmed.
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So what would you say would be And I know
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it's probably hard to focus in on one thing, but
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if there was a sweet spot of a really underutilized
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AI capacity that I mean, I think would probably have
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all kinds of folks out there in the audience right now.
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From maybe some business leaders in the corporate world, are
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people involved in venture capital startups, some Silicon Valley kind
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of thing, but I think the heart of our audience
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are going to be bootstrapping entrepreneurs who maybe have a
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six figure business they're wanting to go to seven, or
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they're seven and maybe they're hitting that three to four
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million threshold and really struggling with scaling now. But you know,
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they're mostly bootstrap big entrepreneurs, and you know where might
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they start in bringing AI into their business in a
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way that could get the kind of immediate results that
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would then give them a greater capacity to do more
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with AI and then more with THEI So how to
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get started?
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I love this question, and it's what it's really what
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my passion is to help people embrace it and start
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to use it without that overwhelm because it can be
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like I have a love hate relationship with this technology.
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I love it because it satisfies my entrepreneurial add I
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hate it because I put my head down, I work
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on something for a week, I pick my head up
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and what I just did is obsolete because there's another
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tool that you push a button, and then every day
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there's six new tools. I call it tool for you.
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You get all excited about all these tools. What do
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I do? What's the best tool? How do I do this?
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And one of the more overwhelming things is that people
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start to see what's possible. I can do this and
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this and this, and it makes the shiny objects syndrome
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that a lot of us chase explode. And my very
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first piece of advice is this, ignore all the cool
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things you can do. Solve your problems first. Solve your
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bottlenecks and your challenges. And I've got a couple of frameworks,
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which i'll explain here how I do that. But I
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let them know that you may only use AI for
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one thing, two things. But if those two things are
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small hinges, they can swing a really big door. And yes,
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it can create graphics and cartoons and videos and songs
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and all of these number of things. But the very
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first thing I let them know is that you need
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to audit where your bottlenecks are. You call this theory
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of constraints. So if your bottleneck is too many customer
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support tickets or not able to set up enough appointments,
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or it's creating marketing copy and sales copy. Then write
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those things down. You know, who do you wish you
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could hire for number one to take something off your plate,
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or who do you currently have you know doing this work,
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who's maybe not doing that good of a job or
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they're way too expensive. Identify those things first, and then
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look for the solutions to those. Now that's not the
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end of my advice because that still leaves me with, well,
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how do I know what solutions? So in working with
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a lot of these companies, it took me about a
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year to realize this. But there's only five things that
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AI actually helps you do. And I call this the
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five bucket framework for simplifying AI. So it helps you think, create, communicate, analyze,
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or automate. And I want to briefly go through those
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because the clients that I've worked with who I've told this,
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they tell me that it really reduces the noise and
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the pressure to go okay, this actually makes sense. So
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thinking the thinking bucket, this is brainstorming ideation, coming up
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with strategies, maybe doing research using it as a mentor
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to learn new things. I love. For instance, yeah, I
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love the talking feature of say chat GPT, the voice
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feature where on your mobile app you can just turn
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it on, you can talk to it, you can put
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earphones in. I go for what I call walkin talks,
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where I will just talk to it and explain either
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what I'm dealing with or what I'm trying to learn,
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and I brainstorm with it. And there's no limit to
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the things you can learn by having a brilliant brainstorming partner.
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But it might also be just coming up with new strategies,
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or maybe it's a pivot, or you need to reinvent
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your business or your brand or your offers. That's the
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thinking bucket. It's where everybody starts like what can I
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do here? The next bucket is creation, and this is
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where everybody else you know, lives in. I'd say ninety
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percent of the world using AI is just in these
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two buckets. Now, creation is pretty simple. It creates text, audio, video,
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and images like art or combinations of them. Right, so
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I can create a complete podcast, I can create an
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AI avatar video. I can create a podcast with an
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AI avatar video, and I can create all the sales
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copy and landing pages, and all the things marketing and
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sales content, et cetera that you want, even full blown
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let's say, courses if you want, and these days you
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can even create software. So most people stick to those
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and they ignore the other three buckets, which I think
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do the majority of the lifting. So the third bucket
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is communicat So who do you communicate with? Well, most
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of us communicate with our leads trying to turn them
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into customers. We need to do, you know, talk to
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our customers and give them support. We need to talk
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to employees and stakeholders and shareholders. So some of the
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communication tools in under AI fall under chatbots, whether it's
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on your website or via text message, or an audio
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voice agent that becomes a twenty four to seven always on,
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highly intelligent virtual assistant who can both make inbound and
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outbound calls. We make employee handbooks and SOP procedures for
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companies via chat, Hey, how do I do X, Y
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and Z? And it tells them. The next bucket is analyzing.
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I think this is one of the unsung heroes because
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analysis can be typically very boring, but if you're a
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business owner, you need to make data driven decisions. If
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you're not really good at understanding data, well, tools like AI,
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like chat, GPT or other business intelligence tools are so
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you can do two types of analysis. One is quantitative
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that is uploading spreadsheets. Maybe it's past customer trends and
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seasonal trends, et cetera. And it can give you a
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lot of charts and graphs and data, and it can
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tell you the stories. But on the qualitative side, I'll
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oftentimes upload let's say sales copy and I'll say, analyze this.
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Look for areas that are confusing, unbelievable or boring or
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One of my favorite things to do is to take
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companies who have salespeople and every person has multiple sales people.
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Always knows you have one, or you know you have
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a few star sales people, and then you got it's
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like the Bell curve, and then you got the laggards. Well,
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I love analyzing transcripts of the rock star salespeople and
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having let's say, chatch ept breakdown what are they doing,
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how are they doing it, how are they overcoming objections,
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what style are they using? And it can come up
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with some really amazing I would call it, you know,
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like forensic analysis of what the top sales people are doing,
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and we'll do the exact same thing with the lower
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performing salespeople. And then we'll create an analysis of both
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and we'll look for gaps, and then we'll create customized
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training programs for the lower end salespeople based upon the
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analysis it did. And when you start to really analyze
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both quantitative and qualitative, you start to get better intelligence
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on your business, or I should say accelerated intelligence. Now
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the last bucket. You know what we've done, thinking, creating, communicating, analyzing,
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is automating or in the world of AI, we like
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to call this agentic like an agent. This is the
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hot buzzword. It's where a lot of the newest innovations
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are happening. Where a lot of entrepreneurs may be familiar
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with tools such as Zappier and make dot com and
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night n which are tools that allow you to connect
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different software programs together that says, if somebody does this,
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then trigger this software and do that. Well, now you
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can really create smart automations behind the scenes. And there's
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a lot of tools out there that will kind of
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have a mind of its owns. For example, kind of
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a smart automation here is when a lead comes in,
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assuming they give you know name email and maybe they
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answer a handful of questions on the opt in form,
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the AI behind the scenes can analyze that. It can
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create a lead score and an analysis of why it
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gave them a lead score, and it can send it
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to your CRM and then send out various notifications or
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emails or text message to them highly customize based upon
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what they said. And that's just like the automation side
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is really infinite. Now the way you use these five buckets,
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because it's one thing to know that they exist, but
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how do you use them? So if you remember I
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said solve your bottlenecks, first know what they are and
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then identify which bucket do they fall in, maybe it's
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the creation bucket, and then go look for tools or
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workflows or strategies to create from there. This helps kind
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of like filter out or think like in marketing parlance,
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like a funnel. So you're just dumping all the things
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that can do in and you're just slowly filtering them
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out and do what are the needle movers? And now
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the final thing that I do to help prioritize projects
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is a simple consulting tool called the ICE matrix, and
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ICE stands for impact, confidence, an ease, And simply I
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may come up with ten different potential AI projects or workflows.
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I just write them down on a spreadsheet, and then
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each one that I've come up with qualitatively, I put
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a score on them. So on a scale of one
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to ten, what impact would this idea have if I
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implemented it? And then what's my confidence level? One to ten?
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And then one to ten how easy would it be?
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So if it's like I push a button and it's done,
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that's a ten. If I have to develop a mobile
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app for something right, that might be a one. And
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then I just multiply those together, sort them by the
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biggest number, and now you've got your prioritized list of
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projects to say, Okay, I'm going to do these this
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quarter and these next quarter. So I had to come
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up with this framework because I'm that add entrepreneurial squirrel
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who comes up with a million ideas and left my
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own devices. I'm going to try to do them all
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and not do any of them. Well, but what I'd
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like to do is say, okay, if I'm only going
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to do three of them, which three should I do?
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And why and a combination of find your constraints, identify
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the buckets, and then score them based on impact, confidence
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and ease is what helps, you know, separate the signal,
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as they say, from the noise. And it's been really
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effective for me and a lot of the clients I
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work with. I love that five bucket framework.
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That is so extremely helpful.
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Thank you. I was really happy when I asked chatch
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ept what that is and it actually knew what that was,
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so based upon you know, what I've put into it.
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So you know when chash ept has seemingly improved a
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lot since it came out. I mean when it first
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came out, you know, there's sometimes it madged up up
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and there was some pretty clear biases around certain things.
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It seems like you've gotten a lot better and pretty objective.
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And of course there's others. You know, muscles, Groc has
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come out there Groc three, and there's Claude, and there's
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raised one job there.
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Everybody asked what are your favorites? So they always leap
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frog each other. I just try them off. I'll take
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the same prompt put them into three or four different ones.
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And that's a great way to test, to make sure
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you're getting accurate data in the best data so and
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the tools are not that expensive in relation to the
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potential payoff, They're incredibly inexpensive, so it.
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Lowes me away. I remember when I started playing with
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the free version of chat GPT when it came out,
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and knowing that they're going to charge for this, and realize, like,
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you know, none of us knew what they were going
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to charge, but all of us were so blown away
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by how powerful this technology was. I'm like, these sobs,
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if they come out with a five hundred dollars a
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month price tag, I'm going to have to pay it.
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Amazing. So my next question, it is kind of related
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as birstone, like where are we starting? The sense of
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old warwhelm. But I think some entrepreneurs, and I'm sure
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some of our aredients are experiencing a lot of resistance
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around it for a number of reasons, just that it's
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the complexity of it, that it seems foreign. All the
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peers we hear about AI and what it's going to
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do to our world and our lives being replaced by AI,
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the lack of the human touch and so forth, And
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I think the only way we'll get over those fears
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is by we start working with it, right, maybe you
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think about dating. You almost you could start dating a
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little bit with the I not that you want to
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use AI to replace.
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Human and I'm sure people are doing it. I know people.
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We know people are doing that, but I'm not suggesting
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people go there.
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And it's a little bit related to that. Like you know,
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the entrepreneurial journey is often a very lonely journey, you know,
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unless you know, and of course we highly recommend people
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come to summon side this and get involved mastermind.
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So you have fellow.
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Entrepreneurs you can grow up shoulders with and communicate with.
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But often, you know, launching and growing a business is
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such a tough job and we're such maverick people, we entrepreneurs,
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that often it could be a lonely place to be
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and you need mentors, you need comrades, you need people
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to communicate with, you need and so you know that
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first one think, you know, as you were talking about
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using the voice AI version of chat to BT to
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brainstorm with, right, you're out taking a walk and you're
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brainstorming with this tool. And of course there are other
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tools you can do that with as well, but developing
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your own kind of It's a cross between a virtual
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assistant and an executive assistant and maybe a brainstorming partner
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and a mentor.
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All these things.
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And you know you could just start there and start
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having conversations with AI about I'm confused about this, How
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do I get clarity? How do I overcome the resistance?
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Here's my business? Where should I start? And you know
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you'll be guided along a journey. Of course, you'll have
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to use your own intelligence and question things and challenge things.
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But you know you can kind of use AI to
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help you figure out how to use AI right and
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how to integrate it into your business and then start
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walking down these steps. And you could, you know, if
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you're concerned, especially when you get into the creation phase,
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that's where a lot of the shiny optics are. So
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you know, you could be real clear with your AI conversation.
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You know, I don't want to get caught math syndrome.
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I well, this is my business.
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I need to use the best tools I used to
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figure out how to use it and prioritize way. I
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need a learning curve, And you could really use AI
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to help you figure all that out. And then I think,
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you know a lot of most entrepreneurs and business people.
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I mean, there are may be a few very successful
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entrepreneurs that don't focus much on the spreadsheets and the
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dollars they got. Somebody does, but most of us kind
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of obsessed around that stuff, I think. And when you
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see that you can feed a spreadsheet into AI and
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get a really thoughtful analysis, it's a real wake up.
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You think about how long you would have spent or
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how much you would have paid you're a CFO or
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an a count or an analysis to do that work,
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and you just go wow. Right. So, so anyway, I
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think there's a journey here and we can get AI
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to help is I'm just curious about your thoughts about
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that in terms of overcoming of resistance and then having
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a pathway into it.
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Yeah, okay, great, you gave me some awesome things to
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unpack here. And I'm very passionate about this. So if
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you're not a little scared of AI, you ain't paying attention,
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because I'm probably sixty seventy percent scared witless and the
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other thirty forty percent super duper excited. I think when
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I first got into it and I saw what it
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was able to do, really quickly, and as a growth
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and marketing consultant, I was obsoleting myself in minutes. Something
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that would take like a month to do, I'm able
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to do in you know, minutes. And I realized, well,
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the only way to get ahead of this wave is
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to grab a surfboard and jump on right, and to
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figure it out. You know, they often say that if
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you had a friend or in the woods out running
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a bear, you just got outrun your friend. You don't
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have to outrun the bear. So I do believe that
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those of us who adopt AI are going to be
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the ones who excel. Those who ignore it are going
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to have a much harder future. That being said, a
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lot of people think that, you know, is AI going
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to take my job? But they're thinking of their job
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as a thing, right the job. A job isn't a thing.
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A job is a bundle of tasks, right, Even being
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an entrepreneur, it's a bundle of tasks.
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You have.
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Let's say a salesperson, right, what do they have to do?
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They have to research leads, they have to contact that
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lead with a message, They have to get that lead
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to respond, they have to follow up, They have to
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put together sales proposals, they have to put together reports,
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et cetera. Like there's a bundle of tasks. Now, the
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proper way to think about this is, well, which of
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these tasks can I let the robots do so that
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I can do the things that humans excel at, which
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is human connection, empathy, creating experiences, being more creative. You know,
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AI is incredibly creative, but it's kind of limited unless
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you really put your own spin on it. And so
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it's also one of those things that it's okay to
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be afraid of it, but it's here. You know, it's
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not going anywhere. It's not a fad. We all know that.
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So embrace it. Learn how to get really good at it,
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Learn how to solve bigger problems or more fun problems
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for you because most of us who have a job
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or even run a business, there's a lot of tasks
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that we do. I call them the necessary evils. We
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didn't get into business to do this, but we have to.
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Well we may not have to anymore now. You also
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brought up a really important point about let AI teach you.
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So one of my other little frameworks that has been
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it's so simple, very effective, and a lot of people
447
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miss it. I call it the MAC method. It may
448
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see it stands for mentor assistant critic. So if you
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don't know how to do something, or let's say, you
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don't know how to prompt it for what you want,
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you've kind of got it in your head, but you
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can't really formulate the right way to tell a AI.
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You don't have to code it. You just step back
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and you say, AI, chat GPT. Here's why I I
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and here's basically what I'm trying to do. But I
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don't even know how to tell you what I want.
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Please give me a prompt or a framework or a
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method or whatever like, teach me how to use you.
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And it'll say, well, here's what you know. Here's the
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prompt that you could create to have me do it like.
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It will give it. It will give you the instructions
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to give it. For let's say, for instance, I want
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to write a highly engaging viral blog post and I
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don't know how to do that. The first thing I
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do is I go to AI and say, this is
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what I want to do. Teach me what that looks like.
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You give me a framework, tell me how you would
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do it, and it would say, well, the key is
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to have a good hook and do all this, this, this, this,
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And then I said, great, now can you create a
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framework for that? And it does, and I like, great,
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can you now create a prompt that will do that?
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And it will. That's your mentor aspect, and then your assistant,
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which is, yeah, do the work, so teach me what
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to do. Now, just go ahead and do it for me.
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And then the last piece gets overlooked by more people
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than that. I'm really surprised at how many people don't
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do this, which is the critic, ask it to review
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what it just did and critique it and improve it
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over and over again. You can continue to reiterate. And
481
00:23:07.319 --> 00:23:09.000
you know, the mindset I put myself in is that
482
00:23:09.039 --> 00:23:12.799
of a Hollywood director, right. So I may say, you know,
483
00:23:13.000 --> 00:23:15.160
here's what I want to do. Here's the scene action,
484
00:23:15.519 --> 00:23:17.680
And then the actor does the scene and I say cut,
485
00:23:17.839 --> 00:23:19.240
that's not what I want. I go up to the
486
00:23:19.279 --> 00:23:21.160
actor and I say, listen, let me give you some
487
00:23:21.200 --> 00:23:23.799
more background context on your character. This is the emotion.
488
00:23:24.079 --> 00:23:26.039
I need you to be funnier or more serious or
489
00:23:26.359 --> 00:23:29.359
more visceral or whatnot, or more detailed or more concise,
490
00:23:29.640 --> 00:23:32.279
And I say action, And it still doesn't get it right,
491
00:23:32.319 --> 00:23:34.640
I go okay, cut, I may do this one hundred times.
492
00:23:34.839 --> 00:23:36.880
The good news is this actor never goes on strike,
493
00:23:37.160 --> 00:23:38.880
right we unless you're using claude and it times out
494
00:23:38.920 --> 00:23:42.200
after like twenty five. But it's a way to help
495
00:23:42.359 --> 00:23:45.519
remove that apprehension of well, I don't know how to
496
00:23:45.559 --> 00:23:47.759
talk to it. And you know, it also reminds me
497
00:23:48.000 --> 00:23:51.039
back in the eighties when my parents were both professionals,
498
00:23:51.079 --> 00:23:53.160
and you know, they came home there in the late eighties,
499
00:23:53.200 --> 00:23:55.759
their businesses were adopting computers for the first time, and
500
00:23:55.799 --> 00:23:57.640
they had to go to computer classes and they had
501
00:23:57.640 --> 00:24:00.119
to learn about how to use these dass based computers.
502
00:24:00.160 --> 00:24:02.000
And I think I learned a lot of new cuss
503
00:24:02.000 --> 00:24:04.359
words when my dad got home those days after work,
504
00:24:04.440 --> 00:24:07.279
that damn computers blah blah blah. I hated every minute
505
00:24:07.279 --> 00:24:09.400
of it. It was a totally foreign language to him,
506
00:24:09.799 --> 00:24:12.720
unlike AI. Because AI is in our language. We can
507
00:24:12.759 --> 00:24:14.559
just speak English. We don't even have to speak well,
508
00:24:14.599 --> 00:24:17.200
and we can give typos and it'll work with us.
509
00:24:17.640 --> 00:24:20.279
So those are some of the ways that I have
510
00:24:20.559 --> 00:24:23.079
overcome some of my own apprehension about it, you know,
511
00:24:23.079 --> 00:24:25.240
and helped other people just really wrap your mindset that
512
00:24:25.279 --> 00:24:28.000
it's not as complex as you think. There is an
513
00:24:28.079 --> 00:24:32.119
existential imperative to learn it, and the goal is not
514
00:24:32.240 --> 00:24:34.039
to just be able to do more, but it's to
515
00:24:34.079 --> 00:24:38.200
be able to do better things while the AI does
516
00:24:38.359 --> 00:24:41.160
all of the things that you never wanted to do anyway.
517
00:24:41.680 --> 00:24:44.920
And so I think the last I guess framework. I
518
00:24:44.920 --> 00:24:47.039
love to work in frameworks. I call it the ten
519
00:24:47.039 --> 00:24:50.200
eighty ten principle, which is I'm still responsible for the
520
00:24:50.200 --> 00:24:53.400
first ten percent and the last ten percent, right, AI
521
00:24:53.559 --> 00:24:55.680
or an employee can do the middle, but I have
522
00:24:55.799 --> 00:24:59.640
to define what I want and then refine what I get.
523
00:25:00.319 --> 00:25:02.559
And a lot of folks out there and we see
524
00:25:02.559 --> 00:25:04.559
it all the time. Anytime you spot you like that's AI,
525
00:25:04.960 --> 00:25:06.559
you can tell that they didn't refine it. They just
526
00:25:06.640 --> 00:25:09.000
said what they want. They let it do it, and
527
00:25:09.559 --> 00:25:11.599
they pushed it out to the world. And we are
528
00:25:11.680 --> 00:25:16.079
getting better and better at recognizing AI generated stuff. And
529
00:25:16.160 --> 00:25:19.400
if you don't put a little bit that human ingenuity
530
00:25:19.400 --> 00:25:21.400
into it, I think it's going to hurt you. So
531
00:25:22.240 --> 00:25:23.759
there's a lot of nuance to it. But when you
532
00:25:23.759 --> 00:25:27.240
do it right, as you know, as anybody's played with it, it's
533
00:25:26.960 --> 00:25:28.039
insanely powerful.
534
00:25:28.720 --> 00:25:33.319
What is transformation isn't just about thinking differently, but feeling differently.
535
00:25:33.799 --> 00:25:36.680
Science shows us that true change happens when we align
536
00:25:36.799 --> 00:25:40.240
not just our minds, but also the neural networks in
537
00:25:40.279 --> 00:25:43.880
our hearts and guts. This heart mind connection is the
538
00:25:43.960 --> 00:25:48.200
key to deeper healing, resilience, and expanded awareness. That's why
539
00:25:48.240 --> 00:25:51.680
I created the Heart Mind All access, membership, and community,
540
00:25:51.920 --> 00:25:54.839
a space designed to help you rewire your nervous system,
541
00:25:55.160 --> 00:25:59.160
cultivate heart intelligence, and live with greater clarity and purpose.
542
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With over one thousand hours of transformational teachings specifically curated
543
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544
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and experts in neuroplasticity, all sharing powerful tools to help
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you shift your mindset and heartset, regulate your emotions, and
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551
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and conscious life, I invite you to join us clip
552
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the link to learn more and start your journey today.
553
00:26:46.440 --> 00:26:49.160
I want to talk more about the human and AI
554
00:26:49.240 --> 00:26:51.519
connection here in a moment in terms of our business,
555
00:26:51.880 --> 00:26:54.119
but just to follow upon what you're just talking about.
556
00:26:54.319 --> 00:26:57.279
So you know, using AI to critique what AI has
557
00:26:57.279 --> 00:27:00.680
already created, right, and so you can actually create different
558
00:27:00.759 --> 00:27:03.640
bots and with different knowledge bases, and you could have
559
00:27:03.680 --> 00:27:06.680
a brainstorming session among three or four different with different nolgean.
560
00:27:06.680 --> 00:27:09.440
It's endless what you can do, right, And I'm curious
561
00:27:09.440 --> 00:27:12.000
about this because you probably are more knowledgeable about it
562
00:27:12.000 --> 00:27:14.000
than I. But one of the things I worked with
563
00:27:14.160 --> 00:27:17.279
is creating some bots that have, you know, a pretty
564
00:27:17.279 --> 00:27:20.359
good knowledge base of some business mentors and experts. So
565
00:27:20.400 --> 00:27:23.759
I really respect in terms of relation to what I'm doing. Right, Yeah,
566
00:27:24.079 --> 00:27:26.720
for marketing, I have some for strategy, right, and then
567
00:27:26.759 --> 00:27:29.839
conversing with that, you're vertically conversing with that knowledge base,
568
00:27:30.039 --> 00:27:34.400
and it's pretty fascinating. Now maybe Claude and or chat
569
00:27:34.440 --> 00:27:37.000
GBT and others. It evolves so much that you don't
570
00:27:37.000 --> 00:27:39.519
even need to do that that they're automatically.
571
00:27:38.960 --> 00:27:41.359
Actually true yeah, true degree. I mean there still could
572
00:27:41.359 --> 00:27:44.319
be some other like nuanced knowledge, but yes, anyway, didn't
573
00:27:44.359 --> 00:27:44.880
mean it tore out.
574
00:27:45.200 --> 00:27:47.039
Yeah, so, but I mean it's kind of endless what
575
00:27:47.079 --> 00:27:49.319
you can do in terms of really getting the creative
576
00:27:49.359 --> 00:27:51.599
mind going, you know, is that the principle of masterminding.
577
00:27:51.640 --> 00:27:54.200
And again we don't work. I don't think you can
578
00:27:54.279 --> 00:27:57.920
replace human masterminds. But if you go back to Napoleon
579
00:27:58.000 --> 00:28:00.559
Hills work and so forth and others that pointed to
580
00:28:00.599 --> 00:28:03.119
that some of the famous quotations the power of two
581
00:28:03.240 --> 00:28:05.680
minds versus one and the power of the collective mind,
582
00:28:06.000 --> 00:28:09.680
AI really let you do kind of masterminding in a sense.
583
00:28:10.160 --> 00:28:12.799
Yeah, I mean it is an amazing mastermind for you know,
584
00:28:12.839 --> 00:28:16.640
getting information and knowledge, talking about you know, having these
585
00:28:16.680 --> 00:28:19.039
brilliant mentors and you know, making a bot for each
586
00:28:19.079 --> 00:28:21.039
one of those. I started doing that. Then I created
587
00:28:21.079 --> 00:28:23.279
a custom GPT just to test it out, which was
588
00:28:23.279 --> 00:28:27.440
like my billionaire business advisor. So the instructions were fairly
589
00:28:27.440 --> 00:28:30.119
basic in that it said, you will ask me, you know,
590
00:28:30.119 --> 00:28:32.319
what I want to accomplish or what is my what
591
00:28:32.400 --> 00:28:34.759
is either my goal or my challenge, and then based
592
00:28:34.839 --> 00:28:38.680
upon what I say, you will determine which either billionaire
593
00:28:38.920 --> 00:28:43.160
or famous business expert you know in that general field
594
00:28:43.559 --> 00:28:46.599
or that's relevant to this would be appropriate, and then
595
00:28:46.640 --> 00:28:48.799
you will channel advice from them in order to give
596
00:28:48.839 --> 00:28:52.279
me advice for this. And I didn't even give it specifics,
597
00:28:52.319 --> 00:28:55.440
but if I'm asking about e commerce, for instance, maybe
598
00:28:55.440 --> 00:28:59.079
it channels Jeff Bezos or maybe it pulls the wisdom there.
599
00:28:59.079 --> 00:29:02.680
I mean, the truth is it's ingested most of the
600
00:29:02.680 --> 00:29:06.720
world's knowledge in that space. But when it comes to
601
00:29:06.759 --> 00:29:10.160
masterminded in the human side, you know, people join masterminds
602
00:29:10.200 --> 00:29:13.119
like I. You know, I'm in several my own one,
603
00:29:13.680 --> 00:29:16.039
and it's not just for knowledge, like people go there
604
00:29:16.519 --> 00:29:18.839
typically for four reasons in a mastermind is to get
605
00:29:18.920 --> 00:29:22.880
information and knowledge. It's to overcome the challenges of those
606
00:29:22.920 --> 00:29:26.519
necessary evils like hey, I've got payroll issues, or my
607
00:29:26.599 --> 00:29:30.000
merchant account is holding onto my money, or I've got
608
00:29:30.240 --> 00:29:32.759
somebody suing me or whatever. Who do like what do
609
00:29:32.839 --> 00:29:35.799
I do? And they they need other experienced humans to
610
00:29:35.839 --> 00:29:38.440
say that happened to me, Here's what I did about it,
611
00:29:38.480 --> 00:29:41.559
here's a resource, et cetera. So it's kind of like
612
00:29:42.000 --> 00:29:44.960
dealing with the necessary evils of business. And then the
613
00:29:45.000 --> 00:29:48.519
other piece is the relationships that you bent, the network
614
00:29:48.880 --> 00:29:52.599
you get. And then that last part is the empathetic bonding.
615
00:29:52.839 --> 00:29:55.400
Like you said, it's lonely. I want to be with
616
00:29:55.680 --> 00:29:59.720
other people who are also on this lonely, risky but
617
00:30:00.319 --> 00:30:04.079
rewarding journey because my friends and family outside of this
618
00:30:04.119 --> 00:30:08.519
space don't get me. And now, the knowledge aspect of
619
00:30:08.519 --> 00:30:13.160
masterminds is a lot less important than the empathy, the experience,
620
00:30:13.920 --> 00:30:16.720
and the these hard won lessons that you can only
621
00:30:16.720 --> 00:30:19.880
get from people who've been there. Because AI hasn't been there.
622
00:30:19.920 --> 00:30:22.759
AI is never it's chat GPT has never invested a
623
00:30:22.799 --> 00:30:24.640
bunch of money in a business and lost everything and
624
00:30:24.640 --> 00:30:26.799
then have their why for their husband look at them,
625
00:30:27.119 --> 00:30:29.400
you know, in shame going you lost, you know, you
626
00:30:29.440 --> 00:30:32.480
mortgage our house for this, et cetera. But other entrepreneurs have.
627
00:30:33.200 --> 00:30:37.039
And I believe that the experience economy is set to
628
00:30:37.200 --> 00:30:40.599
explode because people are going to miss and want that
629
00:30:40.680 --> 00:30:44.119
human experience. And if AI can take away a lot
630
00:30:44.160 --> 00:30:45.799
of the other stuff that we have to do so
631
00:30:45.839 --> 00:30:49.519
that we can focus on creating better experiences than do it.
632
00:30:50.039 --> 00:30:52.599
And that actually makes me think of one last thing
633
00:30:52.599 --> 00:30:55.400
in this thread, which is I like to say, automate
634
00:30:55.440 --> 00:30:58.920
everything but that human connection. So yes, we can we
635
00:30:59.000 --> 00:31:01.440
create bots all the time time that will text message
636
00:31:01.480 --> 00:31:04.240
back and forth and be there. But if you can
637
00:31:04.599 --> 00:31:07.079
use the time you save to reach out to your customers,
638
00:31:07.359 --> 00:31:10.480
to reach out to business partners and mentors, et cetera,
639
00:31:10.920 --> 00:31:13.720
cultivate those with the time you have. Don't just do more,
640
00:31:13.799 --> 00:31:14.240
do better.
641
00:31:14.680 --> 00:31:17.119
And I want to circle back to this empathic connection
642
00:31:17.240 --> 00:31:19.480
realm in a minute, but first I'd like to talk
643
00:31:19.559 --> 00:31:22.319
more about the role of the entrepreneur. When you think
644
00:31:22.359 --> 00:31:26.240
about it, you know, what is our ultimate role as entrepreneurs.
645
00:31:26.480 --> 00:31:29.680
You know, we're visionaries, we're idea people. We live in
646
00:31:29.720 --> 00:31:33.680
the realm of possibility. We have tremendous courage, where risk takers,
647
00:31:34.000 --> 00:31:36.319
and so the rest of it is all stuff we
648
00:31:36.400 --> 00:31:38.960
have to do to bring our ideas into fruition, to
649
00:31:39.039 --> 00:31:41.240
manifest the ideas, and so what we like, you know,
650
00:31:41.319 --> 00:31:43.240
and so what we get fascinated with, and so we
651
00:31:43.279 --> 00:31:45.519
don't like we have to do it. But basically, our
652
00:31:45.599 --> 00:31:49.079
real role is we create a sense of possibility and
653
00:31:49.160 --> 00:31:51.519
we're able to figure out how to execute and manifest
654
00:31:51.599 --> 00:31:55.799
those possibilities. So, you know, it may very well get
655
00:31:56.079 --> 00:31:58.599
to that. AI tools are almost going to be able
656
00:31:58.640 --> 00:32:00.519
to take a business idea, to create the businessIn run
657
00:32:00.559 --> 00:32:02.079
the business. I mean, I don't think that's that.
658
00:32:02.160 --> 00:32:04.079
Very far away. I don't either.
659
00:32:04.079 --> 00:32:07.359
That's really pretty scary. And of course AI can generate
660
00:32:07.400 --> 00:32:10.559
business ideas as well, But there's something there's still going
661
00:32:10.599 --> 00:32:13.960
to be something about. I mean, somebody's got to take risk.
662
00:32:14.039 --> 00:32:15.960
I mean, who knows we get into you know, the
663
00:32:16.000 --> 00:32:18.559
world of block chains and everything in the AI takes
664
00:32:18.599 --> 00:32:20.240
over the world and they're risking their own capital.
665
00:32:20.279 --> 00:32:23.039
But we're not there here. So but still there's a
666
00:32:23.119 --> 00:32:23.799
role and I.
667
00:32:23.759 --> 00:32:26.920
Want to bring it back into the business owner strategy.
668
00:32:27.440 --> 00:32:31.920
You know, how we integrate AI with our need to
669
00:32:31.960 --> 00:32:36.160
create effective business strategy, right, and so you know, as
670
00:32:36.680 --> 00:32:39.440
you know, a lot of us as founders, we start
671
00:32:39.480 --> 00:32:42.240
off we're visionizing it, we get immersed in tactics, right,
672
00:32:42.279 --> 00:32:44.799
we get lost in tactics and we're immersing, and then
673
00:32:44.839 --> 00:32:47.839
we manage to replace ourselves to get back to a
674
00:32:47.880 --> 00:32:51.880
strategic level, and maybe we finally get ourselves, you know, even.
675
00:32:51.680 --> 00:32:53.160
Out the CEO or onto the board.
676
00:32:53.200 --> 00:32:54.759
We have a lot of things in the summat about
677
00:32:54.759 --> 00:32:57.119
all those stages of exiting and maybe we get back
678
00:32:57.119 --> 00:32:59.640
into pure visionary role. But at least it's a big
679
00:32:59.680 --> 00:33:02.519
thing to get out of tactics from back to strategy. Now,
680
00:33:02.680 --> 00:33:05.440
certainly you can use AI to help you with strategy,
681
00:33:05.920 --> 00:33:08.720
but there's something about I wonder if you could talk
682
00:33:08.720 --> 00:33:12.000
about the human aspect and the connection with using AI
683
00:33:12.319 --> 00:33:16.000
when we're really thinking about short mid term strategy. I'm
684
00:33:16.039 --> 00:33:18.000
not even going to talk things are changing so fast.
685
00:33:18.119 --> 00:33:19.440
I think long term strategy.
686
00:33:19.640 --> 00:33:22.160
But I've said for a while like most businesses cannot
687
00:33:22.160 --> 00:33:24.960
plan past three years realistically because who knows?
688
00:33:25.519 --> 00:33:28.440
Yeah exactly, But at any rate, you know the strategic
689
00:33:28.480 --> 00:33:31.759
approach to succeed in whatever our particular niche and industry
690
00:33:31.799 --> 00:33:34.559
and service or product of how we use AI there
691
00:33:34.880 --> 00:33:39.319
and how we marry our genius with how AI can
692
00:33:39.440 --> 00:33:42.640
amplify our genius as entrepreneurs strategically.
693
00:33:43.160 --> 00:33:46.200
Yeah, wonderful question. And it's it's one that I think
694
00:33:46.240 --> 00:33:48.759
it's got. The nuance here is it kind of depends
695
00:33:48.839 --> 00:33:51.319
upon your existing experience. So if you are brand new
696
00:33:51.359 --> 00:33:54.200
to the world of entrepreneurship, like when I if I
697
00:33:54.240 --> 00:33:56.720
go back twenty years or more, when I, you know,
698
00:33:56.720 --> 00:33:59.240
probably first started my let's say, my first digital publishing business,
699
00:33:59.240 --> 00:34:02.680
which was two thousand eight, and I didn't know strategy, right,
700
00:34:02.720 --> 00:34:05.759
I didn't. I just knew create something that people ideally
701
00:34:05.799 --> 00:34:07.519
want and try to sell it to them. And I
702
00:34:07.559 --> 00:34:09.920
had to learn all these new tactics, so I didn't
703
00:34:09.960 --> 00:34:13.519
have a lot of human experience and intelligence on what
704
00:34:13.519 --> 00:34:16.519
strategy was outside of I got a product, I've identified
705
00:34:16.519 --> 00:34:18.159
a market, and I got to figure out how to
706
00:34:18.159 --> 00:34:19.360
put them in. So you got to kind of learn
707
00:34:19.360 --> 00:34:21.639
those tactics, et cetera. But then once you start to
708
00:34:21.639 --> 00:34:23.840
get a little bit more experience, you know, strategy is
709
00:34:23.880 --> 00:34:26.159
not hard to learn. In fact, once more, if you
710
00:34:26.199 --> 00:34:29.159
don't know strategy, start to ask. I use chat GPT
711
00:34:29.280 --> 00:34:31.880
in general for AI, ask it I need to be
712
00:34:31.880 --> 00:34:34.280
better at strategy. What are you know? What are some
713
00:34:34.280 --> 00:34:36.719
of the core components of this? And it can give
714
00:34:36.760 --> 00:34:39.079
you some good frameworks, right, And a strategy is overall,
715
00:34:39.119 --> 00:34:42.679
like you said, what's an entrepreneur's role, It's to allocate capital,
716
00:34:43.000 --> 00:34:46.360
human capital, financial capital, and other resources in order to
717
00:34:46.400 --> 00:34:50.800
solve problems that people have either problems or desires. And
718
00:34:51.280 --> 00:34:53.079
you know their desires is still a problem. I mean,
719
00:34:53.199 --> 00:34:56.440
if I want a new Apple computer and I don't
720
00:34:56.480 --> 00:34:59.760
have one, well the problem is I don't have one, right,
721
00:35:00.000 --> 00:35:04.199
So you know, you're always solving problems. So strategically, my
722
00:35:04.239 --> 00:35:06.039
goal is how do I how do I look at
723
00:35:06.039 --> 00:35:08.559
what everybody else is doing in the market to solve
724
00:35:08.599 --> 00:35:13.920
this problem for people? And how can I do it faster, better, cheaper,
725
00:35:14.079 --> 00:35:17.199
either overall or in different areas. Some people may be
726
00:35:17.239 --> 00:35:20.320
familiar with the book Blue Ocean Strategy, and they talk
727
00:35:20.360 --> 00:35:23.519
about this Blue Ocean Canvas, which it's kind of hard
728
00:35:23.519 --> 00:35:25.719
to explain. I'll give an overview, but you'll take an
729
00:35:25.760 --> 00:35:29.239
industry I always remember, like the Southwest Airlines version, which
730
00:35:29.280 --> 00:35:31.039
is take a look at the airline industry and look
731
00:35:31.039 --> 00:35:32.880
at all that, like the top players in it, and
732
00:35:32.920 --> 00:35:36.760
then what are the key things that people value? What
733
00:35:36.840 --> 00:35:41.599
the consumers value in that like price, comfort, you know,
734
00:35:41.880 --> 00:35:45.199
speed of connections, number of flights, you know, does it
735
00:35:45.239 --> 00:35:47.719
have economy or does it have you know, first class?
736
00:35:48.000 --> 00:35:51.159
How are the meals? Like there's all these various components
737
00:35:51.199 --> 00:35:53.360
of value and you kind of want to look at, well,
738
00:35:53.400 --> 00:35:55.559
what are these other companies doing? Where how do they score?
739
00:35:55.599 --> 00:35:57.679
And you can kind of graph this out if you google,
740
00:35:57.719 --> 00:36:00.960
like Blue Ocean Canvas, I think that's where you'll find it,
741
00:36:01.440 --> 00:36:03.079
and then you just look for you look for the
742
00:36:03.119 --> 00:36:05.480
gaps and AI may or may not be able to
743
00:36:05.480 --> 00:36:07.159
find this. In fact, I've tried it and it does
744
00:36:07.199 --> 00:36:10.039
a pretty good job. But I'm just looking with the
745
00:36:10.039 --> 00:36:13.239
consumer in mind or my client, what are the gaps
746
00:36:13.239 --> 00:36:16.000
in the marketplace that I might be able to fill
747
00:36:16.079 --> 00:36:18.559
in the unique way that other people aren't doing, and
748
00:36:18.679 --> 00:36:20.800
how can I do them without them seeing me coming.
749
00:36:21.239 --> 00:36:24.119
So strategy at a high level is just that how
750
00:36:24.119 --> 00:36:27.719
do I solve bigger, better problems, you know, faster, quicker
751
00:36:27.840 --> 00:36:31.119
or less expensive and talk to people, find out what
752
00:36:31.159 --> 00:36:34.760
they've done, what they're doing, and then use AI as
753
00:36:34.800 --> 00:36:38.760
your strategic brainstorming partner, and then put it into you know,
754
00:36:38.920 --> 00:36:41.559
give it all the context, talk to it, ask what
755
00:36:41.599 --> 00:36:43.960
am I missing? What am I overlooking? It's great at
756
00:36:44.000 --> 00:36:46.840
connecting dots that you don't see. And then you know,
757
00:36:47.039 --> 00:36:49.320
one strategic framework that I learned years ago, and this
758
00:36:49.400 --> 00:36:53.440
is probably the single most useful thought or thinking tool
759
00:36:53.880 --> 00:36:58.760
that I ever learned, and it's called Disney's strategy of Genius.
760
00:36:58.800 --> 00:37:02.480
It was Robert dilts, An author, analyzed what Walt Disney
761
00:37:02.480 --> 00:37:04.599
did when he was building up his empire, and he realized,
762
00:37:05.000 --> 00:37:08.719
you know, back then that Walt separated the dream storming
763
00:37:08.800 --> 00:37:13.400
phase into three categories, dreaming, planning, and critiquing.
764
00:37:13.800 --> 00:37:13.960
Right.
765
00:37:14.079 --> 00:37:17.400
So, rumor has it that he had three different offices
766
00:37:17.679 --> 00:37:20.280
inside of his building. So whenever he was let's say
767
00:37:20.280 --> 00:37:22.719
he was planning out Walt Disney World, they would go
768
00:37:22.760 --> 00:37:25.320
into the Dreamer's office and the only thing they were
769
00:37:25.320 --> 00:37:28.159
allowed to do is think about what vision they would
770
00:37:28.159 --> 00:37:31.239
like to create, whether it's impossible or not. The only
771
00:37:31.320 --> 00:37:33.800
rules in the dreamer's office are do not plan and
772
00:37:33.840 --> 00:37:37.400
do not critique. Just see it unfolding as if it's
773
00:37:37.400 --> 00:37:37.960
on a movie.
774
00:37:38.360 --> 00:37:38.559
Right.
775
00:37:38.800 --> 00:37:42.519
And then when you've got a vision to everybody walking
776
00:37:42.519 --> 00:37:44.880
into the next office where you can storyboard what has
777
00:37:44.920 --> 00:37:47.079
to happen to say, Okay, if I want to create this,
778
00:37:47.679 --> 00:37:49.239
what has to happen to be in place? Well, first
779
00:37:49.280 --> 00:37:51.119
I have to do this, and then this. I have
780
00:37:51.119 --> 00:37:52.519
to get a business. I get a good website. I
781
00:37:52.559 --> 00:37:53.960
got to get this. I have to get an offer.
782
00:37:54.079 --> 00:37:56.519
I have to do all these things in order. Now
783
00:37:56.679 --> 00:37:59.960
in this planning office, the only two rules don't add
784
00:38:00.119 --> 00:38:02.320
new things of the vision and don't critique it. You know,
785
00:38:02.400 --> 00:38:04.880
don't be the party pooper there. Just think what has
786
00:38:04.920 --> 00:38:06.639
to happen. So, now you've got a vision and a
787
00:38:06.639 --> 00:38:10.039
basic plan, then you change up the scenery and you
788
00:38:10.079 --> 00:38:12.840
go to the critics office. Now, the critic is not
789
00:38:12.960 --> 00:38:14.599
the fun one to be. But you know, fleet if
790
00:38:14.639 --> 00:38:17.719
you've ever had an idea and you've taken it to spouse,
791
00:38:17.719 --> 00:38:20.800
a friend, a colleague, a business partner, and an employee, I
792
00:38:20.800 --> 00:38:23.440
got this idea. A lot of times human nature is
793
00:38:23.480 --> 00:38:25.480
when they hear that, if they don't fully understand it,
794
00:38:25.719 --> 00:38:27.800
they tell you all the reasons it won't work. This
795
00:38:27.840 --> 00:38:30.280
is what it won't work. I'm in the dreamers mode
796
00:38:30.360 --> 00:38:32.440
right here. I'm I'm in this visionary state and people
797
00:38:32.480 --> 00:38:35.840
are pooping in my party. So the goal of the
798
00:38:35.880 --> 00:38:37.800
critic is to do is to think, not to shoot
799
00:38:37.800 --> 00:38:39.679
it down, but to think of all the obstacles and
800
00:38:39.760 --> 00:38:42.519
challenges that might get in the way, both internally to
801
00:38:42.599 --> 00:38:45.840
your resources and externally to market forces, to go well,
802
00:38:45.880 --> 00:38:47.320
this could go wrong, and this could go wrong, and
803
00:38:47.360 --> 00:38:50.559
this could go wrong. Now once more in this critics office,
804
00:38:50.719 --> 00:38:52.960
Billy rules. Don't add new things to the dream and
805
00:38:53.000 --> 00:38:55.840
don't solve it. You can't solve one problem in a
806
00:38:55.840 --> 00:38:59.000
different mindset. So once you have a vision, a plan,
807
00:38:59.079 --> 00:39:01.320
and some of the critiques, you can go back and
808
00:39:01.360 --> 00:39:04.079
you can examine how do I overcome these obstacles or
809
00:39:04.079 --> 00:39:06.880
these challenges. Once in a while, you can't. Once in
810
00:39:06.880 --> 00:39:08.400
a while you're like, you know what, that wasn't actually
811
00:39:08.400 --> 00:39:09.960
a good idea, But I'm glad I went through this
812
00:39:10.000 --> 00:39:12.400
process in order to shoot it down so that I
813
00:39:12.400 --> 00:39:15.199
didn't run off. The author Keith Cunningham is a great
814
00:39:15.239 --> 00:39:18.320
saying like, there's nothing worse than running enthusiastically in the
815
00:39:18.360 --> 00:39:20.639
wrong direction. And I know I've done that before when
816
00:39:20.679 --> 00:39:23.599
I failed to do this strategy. But also failing to
817
00:39:23.599 --> 00:39:26.159
do this strategy, you might abort an idea before it's
818
00:39:26.559 --> 00:39:29.840
you know, before it's fully nurtured. And for me, this
819
00:39:29.920 --> 00:39:32.960
is the single biggest strategic thing I do with or
820
00:39:33.039 --> 00:39:36.079
without AI. I do happen to use AI with it,
821
00:39:36.079 --> 00:39:37.960
because I'll be coming up with the vision and I'll
822
00:39:38.039 --> 00:39:40.280
use chat GPT to say how else, what else could
823
00:39:40.280 --> 00:39:42.920
be better? Et cetera, and I just go back and forth.
824
00:39:42.960 --> 00:39:46.800
But the last piece about this thinking tool, I love
825
00:39:47.000 --> 00:39:49.440
explaining this to everybody I work with. I tell my clients,
826
00:39:49.440 --> 00:39:51.920
I tell my partners, my colleagues, et cetera, my wife.
827
00:39:52.280 --> 00:39:54.880
These three offices exist and I tell them the rules
828
00:39:55.119 --> 00:39:57.440
and that way when I approach them, like fleet, you
829
00:39:57.480 --> 00:39:59.679
and I are business partners, and I go fleet step
830
00:39:59.679 --> 00:40:02.679
into the dreamer's office with me. I got an idea. Now,
831
00:40:02.679 --> 00:40:05.400
what I've just done is giving you the permission to
832
00:40:05.519 --> 00:40:08.280
turn off your critic and your planner for a minute
833
00:40:08.559 --> 00:40:12.199
and just dream with me. Because then if you know this,
834
00:40:12.280 --> 00:40:13.880
you might say, hey, can we step into the critics
835
00:40:13.920 --> 00:40:15.960
office real quick? I found some things that might go wrong,
836
00:40:16.440 --> 00:40:19.559
and I will absolutely say yes, let's do it. So
837
00:40:20.079 --> 00:40:23.079
this has nothing to do with AI, but it's more
838
00:40:23.119 --> 00:40:25.760
powerful than anything. Ali's really important.
839
00:40:25.800 --> 00:40:29.079
I spent the early part of my consulting career facilitating
840
00:40:29.079 --> 00:40:32.079
a lot of creative planning and brainstorming and so forth.
841
00:40:32.119 --> 00:40:35.480
And the key there was not to mix creativity and
842
00:40:35.599 --> 00:40:40.039
dreaming with analysis and criticism. Creativity and you have to
843
00:40:40.119 --> 00:40:43.480
really work. This was creating a safe space. We're really
844
00:40:43.480 --> 00:40:46.400
trying to create that dream office where people felt completely safe.
845
00:40:46.599 --> 00:40:48.599
They weren't worried about the boss, they weren't worried about
846
00:40:48.639 --> 00:40:51.119
it tether, they were just on buyer with creativity. Then
847
00:40:51.199 --> 00:40:52.920
you take that and then you start working with you
848
00:40:52.960 --> 00:40:53.400
get it.
849
00:40:53.360 --> 00:40:56.840
Because they're spending all of their creative abilities being risk
850
00:40:56.840 --> 00:40:58.440
averse and think of what can go wrong. But if
851
00:40:58.480 --> 00:41:00.840
you let them turn that off and then channel it
852
00:41:00.840 --> 00:41:03.440
into Like I've had some of the most critical party
853
00:41:03.480 --> 00:41:05.559
proopers come up with some of the most brilliant ideas
854
00:41:05.559 --> 00:41:07.039
with me when I do this with them. So I'm glad.
855
00:41:07.039 --> 00:41:09.920
I'm glad that you've got some experience in segmenting those
856
00:41:10.079 --> 00:41:11.119
mental states.
857
00:41:11.400 --> 00:41:14.039
Yeah, so this has all been incredibly illuminating there. You
858
00:41:14.079 --> 00:41:17.440
mentioned before that you've been through a couple of successful exits,
859
00:41:17.519 --> 00:41:20.079
not quite successful enough to retire yet, but none unless
860
00:41:20.360 --> 00:41:22.760
launch of business took it to a certain point exit it.
861
00:41:22.800 --> 00:41:26.239
That's very successful, going to be proud of. So a
862
00:41:26.280 --> 00:41:30.760
lot of entrepreneurs and founders of businesses aren't thinking about
863
00:41:30.840 --> 00:41:33.400
exit to begin with. I mean, some are, they may
864
00:41:33.400 --> 00:41:35.360
have that idea, especially you know in the whole kind
865
00:41:35.360 --> 00:41:37.440
of Silicon Valley world, but a lot of people just
866
00:41:37.440 --> 00:41:39.079
started as what they love to do, they want to
867
00:41:39.119 --> 00:41:40.760
do it. They're taking what they already love turning it
868
00:41:40.800 --> 00:41:41.519
into a business.
869
00:41:41.800 --> 00:41:42.800
This is what they want to do.
870
00:41:42.800 --> 00:41:45.119
They have no idea of they're not thinking about retiring
871
00:41:45.239 --> 00:41:47.760
or exiting. But we're all in exit someday one where
872
00:41:47.960 --> 00:41:52.119
they're right. So it's very helpful to have the exit
873
00:41:52.239 --> 00:41:55.440
mindset when they want to build a business, because what
874
00:41:55.440 --> 00:41:59.000
you're really talking about there is business valuation, right, and
875
00:41:59.119 --> 00:42:03.320
so the more more exitable your business becomes, the higher
876
00:42:03.400 --> 00:42:06.920
the valuation of the business, the multiple the multiple of
877
00:42:06.920 --> 00:42:11.000
its soluar discrady income. And so I would assume that
878
00:42:11.039 --> 00:42:14.719
in today's world, and more so every month every year,
879
00:42:15.239 --> 00:42:18.760
for a business to have a decent evaluation, it better
880
00:42:18.840 --> 00:42:22.039
be fully integrated with the AI tools. Otherwise, oh yeah,
881
00:42:22.199 --> 00:42:24.599
some discount points that are going to get bigger and
882
00:42:24.599 --> 00:42:27.159
bigger and bigger and bigger in terms of the valuation.
883
00:42:27.519 --> 00:42:28.840
So I wonder if you could talk about that.
884
00:42:28.960 --> 00:42:31.119
The importance is we're you know, in our audience, are
885
00:42:31.519 --> 00:42:35.119
bootstrapping entrepreneurs out there. As you're building your business at
886
00:42:35.159 --> 00:42:38.239
whatever level you're growing or you're scaling, if you're not
887
00:42:38.440 --> 00:42:41.719
integrating AI into it, you could be really hurting yourself
888
00:42:41.760 --> 00:42:44.559
down the road if and when you decide you would
889
00:42:44.639 --> 00:42:46.719
like to exit one form or another or bring on
890
00:42:46.800 --> 00:42:49.760
additional capital or whatever you're doing. But you may be
891
00:42:49.960 --> 00:42:53.840
really getting looking at a major evaluation discount if you're
892
00:42:53.880 --> 00:42:55.519
not fully utilizing AI.
893
00:42:56.000 --> 00:42:57.440
You know, you're spot on. And here's the thing I
894
00:42:57.480 --> 00:43:00.599
actually think every single business owner, an entrepreneur is looking
895
00:43:00.639 --> 00:43:03.400
for an exit. The definition though, of an exit doesn't
896
00:43:03.400 --> 00:43:06.280
necessarily mean selling the business. They want to exit the
897
00:43:06.320 --> 00:43:09.079
things they don't like doing in that business. Now, you
898
00:43:09.119 --> 00:43:12.719
can exit a business by hiring somebody to run it
899
00:43:12.760 --> 00:43:16.119
while you go sit Margarite's, you know in Cabo. You
900
00:43:16.199 --> 00:43:18.760
could exit the things you don't like about a business
901
00:43:18.760 --> 00:43:21.760
by hiring all these people and getting AI if I'd
902
00:43:21.800 --> 00:43:23.880
in there, so that once more you can just focus
903
00:43:23.920 --> 00:43:25.639
on the things you want to do. So I like
904
00:43:25.719 --> 00:43:29.159
to look at exit as there's a lot of different
905
00:43:29.159 --> 00:43:31.039
ways to exit a business, right. One of them is
906
00:43:31.039 --> 00:43:32.519
to sell it, another one is to shut it down.
907
00:43:32.519 --> 00:43:35.599
Another one is just for yourself up. Another mentor of
908
00:43:35.599 --> 00:43:38.320
mine when I was starting another e commerce business that
909
00:43:38.400 --> 00:43:40.599
ended up failing, and I told him I'm building this
910
00:43:40.639 --> 00:43:42.800
business so I can sell it, and he goes, let
911
00:43:42.800 --> 00:43:45.079
me give you some advice. Don't build a business with
912
00:43:45.119 --> 00:43:47.679
the intention of selling it. Build a business that you
913
00:43:47.719 --> 00:43:50.840
would want to buy. And it just so happens that
914
00:43:50.920 --> 00:43:53.440
those two those two things are the exact same thing.
915
00:43:53.519 --> 00:43:56.159
Because I want to buy a business that doesn't require
916
00:43:56.199 --> 00:43:58.159
me to spend all of my time in it. I
917
00:43:58.159 --> 00:44:01.280
want to buy something that's highly systematized, they're automated, and
918
00:44:01.320 --> 00:44:05.039
I can come in and just push buttons and make money.
919
00:44:05.440 --> 00:44:09.000
And like you said, if you're not integrating AI into
920
00:44:09.000 --> 00:44:11.400
your business, if you are trying to sell the business
921
00:44:11.400 --> 00:44:14.199
and establish your valuation, you know you are going to
922
00:44:14.239 --> 00:44:17.039
be if you're sitting at the closing table, especially if
923
00:44:17.079 --> 00:44:19.000
you're dealing with like private equity or somebody like that,
924
00:44:19.559 --> 00:44:22.360
what you do now is going to determine whether you're
925
00:44:22.400 --> 00:44:26.360
the prize or the prey. So if you're the prize,
926
00:44:26.519 --> 00:44:30.320
meaning you've got this thing automated, it's excellent, it's systematized,
927
00:44:30.320 --> 00:44:32.880
you've got solps, you've got quality people running it. You
928
00:44:32.880 --> 00:44:34.199
know these guys are going to come in and see
929
00:44:34.239 --> 00:44:36.679
you as we got to buy this thing because it's
930
00:44:36.719 --> 00:44:39.159
going to be easy for us. But if you don't
931
00:44:39.199 --> 00:44:40.679
have that, they're going to see you as the prey.
932
00:44:40.719 --> 00:44:43.360
They may still want to buy it, but they're thinking.
933
00:44:43.599 --> 00:44:45.559
You know, I've purchased some businesses too, and if I
934
00:44:45.599 --> 00:44:47.199
see that they're not doing a bunch of things that
935
00:44:47.199 --> 00:44:49.559
they could be doing that I would do. I'm looking
936
00:44:49.599 --> 00:44:51.920
at it, and you know I'm salivating because I'm going
937
00:44:51.960 --> 00:44:54.119
to get in. I can aiify this I can hire
938
00:44:54.119 --> 00:44:55.679
this I can fire this person. I can do that,
939
00:44:56.239 --> 00:44:59.639
and I'm going to reap all the rewards of innovating
940
00:44:59.679 --> 00:45:02.320
inside that business. I'm going to give you half of
941
00:45:02.360 --> 00:45:04.639
what you might have gotten to that. And I'm you know,
942
00:45:04.679 --> 00:45:07.840
once more, you're the prize of the prey, and if
943
00:45:07.840 --> 00:45:11.239
you want to be the prize, you have to maybe
944
00:45:11.239 --> 00:45:13.800
take a couple steps back to take three steps forward
945
00:45:14.360 --> 00:45:15.480
and integrate this.
946
00:45:15.719 --> 00:45:15.800
Now.
947
00:45:15.840 --> 00:45:18.039
I was talking just last night in a Mastermind to
948
00:45:18.199 --> 00:45:20.960
my good friend John Asaraf, who some people may know
949
00:45:20.960 --> 00:45:24.039
who he is, but very successful on his genre. And
950
00:45:24.119 --> 00:45:26.880
so he was even saying, non negotiable. If you don't
951
00:45:26.920 --> 00:45:28.920
know AI, you're not getting hired. If you refuse to
952
00:45:28.960 --> 00:45:32.639
learn AI, you're out. And if you are, you know,
953
00:45:32.639 --> 00:45:35.639
we're doing internal training all the time because it is
954
00:45:35.679 --> 00:45:38.880
a non negotiable thing here in this business. Yeah.
955
00:45:38.880 --> 00:45:41.880
Absolutely, Now, you just mentioned this a piece earlier. You
956
00:45:41.920 --> 00:45:44.480
mentioned playbooks, you know, and a lot of people have
957
00:45:44.559 --> 00:45:46.800
resistance around this, but this is one of the real
958
00:45:46.920 --> 00:45:50.400
keys to systematizing any business and increasing its value. Right,
959
00:45:50.599 --> 00:45:52.960
Making a plug and play all the operations and everything
960
00:45:53.000 --> 00:45:54.880
so you can move people in and odd of positions
961
00:45:54.920 --> 00:45:57.639
and some digs over Connutes. So I mean it's really
962
00:45:57.679 --> 00:46:01.079
the core of systematizing any business. And you know, generally
963
00:46:01.159 --> 00:46:03.599
the old way is while you're doing stuff, you know,
964
00:46:03.719 --> 00:46:05.360
you have to write down what you're doing, you have
965
00:46:05.440 --> 00:46:07.639
to document that, and you know, we've got some tools
966
00:46:07.639 --> 00:46:09.519
to make that a little easier. But people say, all,
967
00:46:09.519 --> 00:46:10.719
it's just getting in a way I want to do.
968
00:46:10.719 --> 00:46:12.840
It's slowed me down with it, you know. And so
969
00:46:13.440 --> 00:46:16.880
now I believe it's getting easier and easier to use
970
00:46:17.000 --> 00:46:21.079
AI tools to create your playbooks so as you're working.
971
00:46:21.119 --> 00:46:22.519
So I wonder if you could talk about that, because
972
00:46:22.519 --> 00:46:25.000
to me, that's one of the real stumbling blocks for
973
00:46:25.199 --> 00:46:27.800
the owner the founder to do that himself, but then
974
00:46:27.840 --> 00:46:30.119
also to get the team members to do that to
975
00:46:30.199 --> 00:46:32.880
systematize the business. So could you talk about how it's
976
00:46:32.880 --> 00:46:33.639
gotten easier.
977
00:46:33.840 --> 00:46:35.639
Yeah, And this has always been an achilles hill of
978
00:46:35.639 --> 00:46:38.280
mine and is exactly for what you said. Like entrepreneurs,
979
00:46:38.679 --> 00:46:42.159
we move fast. We are quick starts, visionaries, and anything
980
00:46:42.159 --> 00:46:44.440
that slows us up and steals our momentum we hate
981
00:46:44.760 --> 00:46:47.280
and lass screw it or whatever. We either rush through it.
982
00:46:47.360 --> 00:46:49.719
And we just figured out that's you know, like bulls
983
00:46:49.719 --> 00:46:52.360
in a China shop, and so you know, my other
984
00:46:52.400 --> 00:46:54.239
exits probably would have been I know, they'd been a
985
00:46:54.320 --> 00:46:56.760
heck of a lot bigger if they weren't solely dependent
986
00:46:56.800 --> 00:46:58.840
on me figuring stuff out as it goes and not
987
00:46:58.960 --> 00:47:01.559
having these systems. It was a hard one lesson. And
988
00:47:02.320 --> 00:47:05.039
yes it is a lot easier. There's tools out there.
989
00:47:05.440 --> 00:47:10.360
Processstreet dot Com guide with two d's guidd is another tool.
990
00:47:10.599 --> 00:47:13.000
But even Loom, which a lot of people are familiar with,
991
00:47:13.039 --> 00:47:15.440
the Loom video. You know, we create screen flows of
992
00:47:15.760 --> 00:47:18.679
doing things. Now they have the AI features in there,
993
00:47:18.760 --> 00:47:20.400
which I don't know if you're familiar with this, but
994
00:47:20.679 --> 00:47:23.800
I can film a process screen recording my video talking
995
00:47:23.800 --> 00:47:25.760
through what I'm doing, and they have a little button
996
00:47:25.800 --> 00:47:28.079
you can push that says like, create an sop out
997
00:47:28.119 --> 00:47:30.800
of what you did, and it goes in there, listens
998
00:47:30.800 --> 00:47:33.679
to the transcript and it just writes out, okay, he
999
00:47:33.719 --> 00:47:35.800
did this step by step by step by step by step,
1000
00:47:36.280 --> 00:47:39.559
and it makes the systemization like a no brainer, and
1001
00:47:39.599 --> 00:47:42.280
then you send it to somebody else. The other thing
1002
00:47:42.360 --> 00:47:44.760
that I always recommend is as if you're at a
1003
00:47:44.920 --> 00:47:49.400
squirrely quick start entrepreneur, you know, like me, hire the people,
1004
00:47:49.880 --> 00:47:51.599
just make sure that the people you're hiring are very
1005
00:47:51.639 --> 00:47:54.760
process oriented and they will and then give them the
1006
00:47:54.800 --> 00:47:57.159
tools to make this easy because they'll do the things
1007
00:47:57.159 --> 00:47:59.760
that don't come naturally to you. But you know the
1008
00:48:00.239 --> 00:48:02.400
piece when I think about sysimization, and I was mentioning
1009
00:48:02.719 --> 00:48:07.159
in the automation bucket agents. So if you systematize it
1010
00:48:07.239 --> 00:48:09.760
once or you just have those steps, there are tools
1011
00:48:09.800 --> 00:48:12.639
like chat GPT's operator, and there's another tool that most
1012
00:48:12.679 --> 00:48:17.199
people don't know about. It's a convergence. Dot Ai is
1013
00:48:17.480 --> 00:48:19.840
a tool very much like this where you go in
1014
00:48:19.880 --> 00:48:21.800
and you plug in. I want you to go to
1015
00:48:21.840 --> 00:48:24.719
this website, log in with my credentials, go to this,
1016
00:48:24.800 --> 00:48:27.440
search for this, create a list of this, create a spreadsheet,
1017
00:48:27.480 --> 00:48:31.199
contact these people, and you give it in plain English
1018
00:48:31.280 --> 00:48:32.920
if you were talking to a person what you wanted
1019
00:48:32.960 --> 00:48:35.760
to do, and you can watch on the screen as
1020
00:48:35.800 --> 00:48:39.320
it opens up a virtual browser on its side and
1021
00:48:39.360 --> 00:48:42.400
it does all of these things for you. Now, most
1022
00:48:42.440 --> 00:48:44.559
of it this is still such infancy. I have not
1023
00:48:44.599 --> 00:48:47.440
seen anything that is tremendously valuable across all things, because
1024
00:48:47.440 --> 00:48:49.679
it still messes up. But we're getting to that point
1025
00:48:49.679 --> 00:48:52.480
where if you have the sop down, you plug that
1026
00:48:52.599 --> 00:48:55.840
into a language model, tell it what you wanted to do,
1027
00:48:55.880 --> 00:48:57.840
and it'll just go do the things for you. You know,
1028
00:48:57.920 --> 00:49:00.239
it's funny. I was watching a YouTube video of a
1029
00:49:00.280 --> 00:49:03.480
guy I followed, Gray Guisenberg, really really good entrepreneur, and
1030
00:49:03.519 --> 00:49:05.599
he was showing a video of another guy who was
1031
00:49:05.639 --> 00:49:07.960
going through chat scheepets operator, which you know, it costs
1032
00:49:07.960 --> 00:49:09.480
two hundred dollars a month at the time of this
1033
00:49:09.760 --> 00:49:12.559
filming to get But he was like, I'm gonna show
1034
00:49:12.559 --> 00:49:14.880
you a demo. So he goes, I got this like,
1035
00:49:14.880 --> 00:49:16.920
I don't know five hundred dollars pizza oven, I know
1036
00:49:16.960 --> 00:49:19.480
how much it costs, and I think there's probably other
1037
00:49:19.519 --> 00:49:21.039
people who want it, So we're going to do test
1038
00:49:21.079 --> 00:49:24.239
on how to do arbitrage. So he used chat shipts operator,
1039
00:49:24.280 --> 00:49:27.519
and he said, log into my Facebook account, search the
1040
00:49:27.559 --> 00:49:31.360
marketplace for this type of pizza oven, create a spreadsheet
1041
00:49:31.760 --> 00:49:35.000
of everything you find, and then message every single one
1042
00:49:35.119 --> 00:49:38.360
of the sellers from my Facebook account, offer them a
1043
00:49:38.400 --> 00:49:41.079
thirty percent discount to what they're asking to see if
1044
00:49:41.079 --> 00:49:43.360
they'll take cash, and then come back and update the
1045
00:49:43.400 --> 00:49:45.920
spreadsheet and it did it. Now, then his next step
1046
00:49:45.920 --> 00:49:47.639
would be to take these over and list them on eBay.
1047
00:49:47.679 --> 00:49:50.239
Et cetera. But he was showing how these virtual machines
1048
00:49:50.239 --> 00:49:53.719
can actually do all of these steps without any human insight.
1049
00:49:54.119 --> 00:49:57.480
So we're getting to the point where having SOPs is
1050
00:49:57.519 --> 00:50:00.119
not only important, but now you're going to be to
1051
00:50:00.159 --> 00:50:01.760
give these SOPs the computers and they're going to be
1052
00:50:01.960 --> 00:50:03.360
able to do a lot of the stuff for you.
1053
00:50:03.880 --> 00:50:07.320
Absolutely. Well, this has been illuminating, Brad, and You've had
1054
00:50:07.440 --> 00:50:09.400
so much value here. I mean, I'm kind of on
1055
00:50:09.400 --> 00:50:11.760
fire just with the possibilities. I'm making notes. You're ready
1056
00:50:11.800 --> 00:50:14.280
to go out? They glad I didn't bore you. Yeah.
1057
00:50:14.639 --> 00:50:16.800
I love the five buckets that that just makes the
1058
00:50:16.840 --> 00:50:20.280
journey so clear. It provides such clarity. So how do
1059
00:50:20.320 --> 00:50:22.880
people find out more about you and your work and
1060
00:50:22.920 --> 00:50:25.760
your business? And also I think you have some possible
1061
00:50:25.800 --> 00:50:28.119
free gifts for audience in some way they can learn
1062
00:50:28.119 --> 00:50:30.199
more about you and some things they can take advantage of.
1063
00:50:30.280 --> 00:50:31.159
So tell us about that.
1064
00:50:31.320 --> 00:50:33.760
Yeah, I sure do. So, you know, I've got you know,
1065
00:50:34.119 --> 00:50:36.400
two primary websites if you just want to say, Okay,
1066
00:50:36.440 --> 00:50:38.039
who is Brad? You can go to bradcast d ansa
1067
00:50:38.039 --> 00:50:42.079
dot com or my consulting company, Accelerated Intelligence dot AI
1068
00:50:42.639 --> 00:50:46.079
and I'm also putting together a series of resources, including
1069
00:50:46.519 --> 00:50:48.920
that ICE framework that I talked about, like it's a
1070
00:50:48.960 --> 00:50:51.440
simple spreadsheet that you can go through to prioritize projects,
1071
00:50:51.800 --> 00:50:54.719
as well as my favorite list of tools that I
1072
00:50:54.800 --> 00:50:57.480
use to kind of help separate, you know, the signal
1073
00:50:57.519 --> 00:51:00.800
from the noise from there, and just a handful of
1074
00:51:00.840 --> 00:51:03.039
resources that I use every single day in my business.
1075
00:51:03.480 --> 00:51:05.599
And on top of that, I've also got an AI
1076
00:51:05.800 --> 00:51:09.519
clone that I built that is got a lot of
1077
00:51:09.519 --> 00:51:11.400
my knowledge base in it that I use where people
1078
00:51:11.440 --> 00:51:13.400
can chat back and forth if they want to have questions,
1079
00:51:13.880 --> 00:51:16.599
and it's just like a tremendous resource and you can
1080
00:51:16.599 --> 00:51:21.079
get that by visiting visit Brad dot com, forward slash entrepreneur,
1081
00:51:21.559 --> 00:51:23.440
you know and realistic. If you want to reach out,
1082
00:51:23.599 --> 00:51:25.159
do you like this, you want to contact me, just
1083
00:51:25.280 --> 00:51:30.400
email me at hello at Accelerated Intelligence dot AI and
1084
00:51:30.480 --> 00:51:33.480
myself or my assistant will answer and happy to point
1085
00:51:33.480 --> 00:51:36.039
you in the right direction. But it's an exciting time.
1086
00:51:36.559 --> 00:51:38.639
We don't know what's coming next. We know it's coming
1087
00:51:38.679 --> 00:51:41.199
fast though, Like most people, like I was getting a
1088
00:51:41.199 --> 00:51:43.119
little bit burned out of you know, doing the same
1089
00:51:43.119 --> 00:51:45.320
old thing and marketing and business et cetera, and Ai
1090
00:51:45.440 --> 00:51:47.199
kind of made me feel like a fourteen year old
1091
00:51:47.199 --> 00:51:49.280
again with a new toy. Now the key is to
1092
00:51:49.440 --> 00:51:50.840
not treat it like a toy, but to treat it
1093
00:51:50.880 --> 00:51:51.280
like a tool.
1094
00:51:51.440 --> 00:51:55.360
Yeah, absolutely so, Brad Costanzo Accelerated Intelligence.
1095
00:51:55.679 --> 00:51:56.760
Thank you so much.
1096
00:51:56.840 --> 00:51:58.639
This has been incredibly.
1097
00:51:58.119 --> 00:51:59.320
Valuable and eliminating.
1098
00:52:00.119 --> 00:52:02.639
You all the best with your ongoing endeavors, and it
1099
00:52:02.719 --> 00:52:04.280
is an exciting time to be alive.
1100
00:52:04.760 --> 00:52:06.119
Thanks Lee be Well.
1101
00:52:06.800 --> 00:52:10.679
Thank you for joining me on the Radical Responsibility Podcast. Remember,
1102
00:52:10.760 --> 00:52:13.440
real change happens when we commit to our growth, face
1103
00:52:13.480 --> 00:52:17.079
our challenges with compassion, and stay open to transformation. If
1104
00:52:17.079 --> 00:52:20.360
you found this episode helpful, I encourage you to subscribe
1105
00:52:20.360 --> 00:52:23.719
and help us spread the message of healing and personal empowerment.
1106
00:52:23.800 --> 00:52:27.280
Stay grounded, stay present, and stay true to you. Take care,
1
00:00:02.600 --> 00:00:06.599
Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mala
2
00:00:06.679 --> 00:00:09.119
and I'm excited to guide you on a journey of
3
00:00:09.199 --> 00:00:12.880
authentic transformation. In each episode, I'll bring you insights from
4
00:00:12.960 --> 00:00:18.280
leading experts to explore trauma recovery, mindfulness practices, positive psychology,
5
00:00:18.320 --> 00:00:23.000
and innovative breakthroughs in health, wellness and life optimization. This
6
00:00:23.039 --> 00:00:26.640
is a space for real conversations that inspire meaningful change,
7
00:00:26.719 --> 00:00:29.600
helping you find alignment with the person you are always
8
00:00:29.600 --> 00:00:31.280
meant to be. Let's get started.
9
00:00:34.560 --> 00:00:37.799
Are you feeling overwhelmed by AI and wondering where it
10
00:00:37.840 --> 00:00:40.520
actually fits in your business? In this episode, I sit
11
00:00:40.560 --> 00:00:43.880
down with Brad Costanzo to explore a smarter way forward,
12
00:00:44.000 --> 00:00:47.679
starting with your real bottlenecks, not shining tools. We break
13
00:00:47.719 --> 00:00:52.399
down how to use AI to think, create, communicate, analyze,
14
00:00:52.520 --> 00:00:56.600
and automate with clarity and intention. This is about using
15
00:00:56.640 --> 00:01:01.119
technology to amplify your human genius and meaningful growth.
16
00:01:01.399 --> 00:01:02.759
My name is doctor Fleet.
17
00:01:02.520 --> 00:01:04.640
Mall, your co host for this session, and the founder
18
00:01:04.680 --> 00:01:06.560
of Art mind Summits, and I'm thrilled to be here
19
00:01:06.599 --> 00:01:07.959
today with Brad Costanza.
20
00:01:08.159 --> 00:01:10.439
Welcome, Thanks Leet, great great to be here.
21
00:01:10.799 --> 00:01:13.400
You know I hate to ask you to encapsulate your
22
00:01:13.959 --> 00:01:15.680
story how you got to where you are in just
23
00:01:15.719 --> 00:01:17.680
a minute or two. But we got out over today,
24
00:01:17.680 --> 00:01:19.840
but if you could just touch on k how you
25
00:01:19.920 --> 00:01:22.799
got how you became an entrepreneur, how you got into
26
00:01:23.359 --> 00:01:27.200
specializing in AI innovation, and maybe if there were some
27
00:01:27.280 --> 00:01:29.000
real stumbling blocks along the way.
28
00:01:29.680 --> 00:01:32.319
Oh many stumbling blocks. Yeah, So to encapsulate, I've probably
29
00:01:32.319 --> 00:01:34.159
been an entrepreneur my entire life. I'm kind of that
30
00:01:34.359 --> 00:01:37.519
unemployable rebel who just likes to figure things out and
31
00:01:37.560 --> 00:01:40.200
I'm not really great with authorities. So, like a lot
32
00:01:40.200 --> 00:01:43.079
of entrepreneurs, instead of just getting a job, since I
33
00:01:43.159 --> 00:01:47.319
was a child, I've always taken either entrepreneurial careers, Like
34
00:01:47.400 --> 00:01:49.560
I was a financial advisor who you know, one hundred
35
00:01:49.560 --> 00:01:51.920
percent commissioned for a long time, which sales is a
36
00:01:52.040 --> 00:01:56.439
very entrepreneurial skill set. And then throughout that my career
37
00:01:56.840 --> 00:02:00.239
up until about my early to mid thirties, I was
38
00:02:00.280 --> 00:02:03.840
in that professional space and then I started I got
39
00:02:03.840 --> 00:02:05.920
out of that space in two thousand and seven or eight,
40
00:02:06.000 --> 00:02:08.879
which was you know, the kind of the big financial crash,
41
00:02:09.000 --> 00:02:12.000
and I got into the world of digital marketing and
42
00:02:12.120 --> 00:02:15.360
I started two businesses at the exact same time, which,
43
00:02:15.560 --> 00:02:18.039
as one of your first entrepreneurial endeavors, is always a
44
00:02:18.039 --> 00:02:21.159
brilliant idea because what could go wrong. Luckily, both went
45
00:02:21.240 --> 00:02:23.159
really well. One was a software business, one was a
46
00:02:23.240 --> 00:02:28.800
digital publishing business selling educational information products and grew. Both
47
00:02:28.800 --> 00:02:31.280
of those had a couple of exits. They were not
48
00:02:31.759 --> 00:02:34.199
you know, you're rich enough to retire exits, but they
49
00:02:34.199 --> 00:02:38.000
were exits. And then over the past really ten years,
50
00:02:38.400 --> 00:02:41.080
what I was focusing on was either a series of
51
00:02:41.120 --> 00:02:44.400
other startups that you know, some were successful, some weren't
52
00:02:44.639 --> 00:02:47.280
in the e comm space and the software space, but
53
00:02:47.759 --> 00:02:50.240
where I really found just a lot of success was
54
00:02:50.240 --> 00:02:54.960
in doing boutique consulting for growth and marketing strategies, just
55
00:02:55.159 --> 00:02:59.599
really applying all my expertise and experience. I started using
56
00:03:00.080 --> 00:03:03.080
AI tools before they were cool, before open ai came
57
00:03:03.080 --> 00:03:05.479
out with chat GPT, and I'm the type who always
58
00:03:05.560 --> 00:03:07.960
likes to, you know, get leverage and you know, if
59
00:03:07.960 --> 00:03:12.120
I can find ways to work less and get better results,
60
00:03:12.520 --> 00:03:16.000
I deploy them. And when open ai came out and
61
00:03:16.039 --> 00:03:18.199
I started to really see what was possible with AI,
62
00:03:18.520 --> 00:03:20.400
I just started applying them to both my business and
63
00:03:20.479 --> 00:03:23.599
that of my clients and just kind of screwing around
64
00:03:23.639 --> 00:03:26.159
and trying to figure it out. One thing led to another.
65
00:03:26.240 --> 00:03:28.599
As I started to get results with these things because
66
00:03:28.599 --> 00:03:31.280
I was actually trying to apply the AI to you know,
67
00:03:31.280 --> 00:03:34.919
increased conversion, get more traffic, be more creative, people started
68
00:03:34.960 --> 00:03:36.560
to ask me if I could come speak, if I
69
00:03:36.560 --> 00:03:40.039
could help them, and I kind of stumbled into saying, look,
70
00:03:40.080 --> 00:03:43.360
I'm going to be offering this as maybe my primary
71
00:03:43.800 --> 00:03:47.719
service offering. So now in the AI space, I focus
72
00:03:47.800 --> 00:03:52.080
on helping new and established businesses, and it's really anywhere
73
00:03:52.080 --> 00:03:55.120
from you know, businesses doing half millionaire so up to
74
00:03:55.719 --> 00:03:57.360
you know, a recent client of mine had a thousand
75
00:03:57.400 --> 00:03:59.879
employees that had me really come in and helping nay
76
00:04:00.199 --> 00:04:03.639
their department heads to wrap their arms around this and
77
00:04:03.680 --> 00:04:08.719
design AI systems that help them apply the leverage. Now,
78
00:04:08.960 --> 00:04:11.080
as I mentioned, I am not a computer programmer. I'm
79
00:04:11.120 --> 00:04:13.919
not a developer, although I have been playing with some
80
00:04:13.960 --> 00:04:15.960
of the AI tools that let you code and build
81
00:04:16.000 --> 00:04:18.920
web apps lately to a lot of success. But I
82
00:04:19.000 --> 00:04:23.360
really like focusing on the outcome first, where artificial intelligence
83
00:04:23.439 --> 00:04:25.079
is just a tool. And that's one of the reasons
84
00:04:25.120 --> 00:04:28.000
I need my company accelerated intelligence. I look that is
85
00:04:28.040 --> 00:04:31.360
the outcome. AI is just a way to help get
86
00:04:31.439 --> 00:04:33.839
us there a little bit quicker. So hopefully that was
87
00:04:33.920 --> 00:04:37.000
encapsulated a couple decades of experience.
88
00:04:37.439 --> 00:04:40.120
Yeah, no, And it's really wonderful that you know your
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journey because what you are now sharing with people and
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what you're consulting around is born of your experience as
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an entrepreneur and then how to integrate entrepreneur into accelerating
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your own success from performance and business and so forth. So,
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you know, as AI is really rapidly changing all industries,
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changing our world, Janjugar lives really in so many you know,
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it can feel very daunting, really difficult for a lot
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of entrepreneurs. It's probably just just hard to keep up with.
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I mean, already it could have been. Marketing feels like
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you know, you know, like so complex, so many different platforms,
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so many there's somebody of that, and just even the
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world of digital marketing made marketing much more expansive and
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so many tools and possibilities and so forth, and now
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with AI it seems endless. So people can easily get overwhelmed.
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So what would you say would be And I know
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it's probably hard to focus in on one thing, but
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if there was a sweet spot of a really underutilized
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AI capacity that I mean, I think would probably have
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all kinds of folks out there in the audience right now.
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From maybe some business leaders in the corporate world, are
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people involved in venture capital startups, some Silicon Valley kind
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of thing, but I think the heart of our audience
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are going to be bootstrapping entrepreneurs who maybe have a
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six figure business they're wanting to go to seven, or
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they're seven and maybe they're hitting that three to four
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million threshold and really struggling with scaling now. But you know,
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they're mostly bootstrap big entrepreneurs, and you know where might
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they start in bringing AI into their business in a
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way that could get the kind of immediate results that
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would then give them a greater capacity to do more
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with AI and then more with THEI So how to
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get started?
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I love this question, and it's what it's really what
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my passion is to help people embrace it and start
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to use it without that overwhelm because it can be
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like I have a love hate relationship with this technology.
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I love it because it satisfies my entrepreneurial add I
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hate it because I put my head down, I work
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on something for a week, I pick my head up
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and what I just did is obsolete because there's another
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tool that you push a button, and then every day
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there's six new tools. I call it tool for you.
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You get all excited about all these tools. What do
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I do? What's the best tool? How do I do this?
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And one of the more overwhelming things is that people
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start to see what's possible. I can do this and
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this and this, and it makes the shiny objects syndrome
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that a lot of us chase explode. And my very
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first piece of advice is this, ignore all the cool
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things you can do. Solve your problems first. Solve your
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bottlenecks and your challenges. And I've got a couple of frameworks,
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which i'll explain here how I do that. But I
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let them know that you may only use AI for
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one thing, two things. But if those two things are
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small hinges, they can swing a really big door. And yes,
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it can create graphics and cartoons and videos and songs
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and all of these number of things. But the very
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first thing I let them know is that you need
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to audit where your bottlenecks are. You call this theory
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of constraints. So if your bottleneck is too many customer
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support tickets or not able to set up enough appointments,
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or it's creating marketing copy and sales copy. Then write
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those things down. You know, who do you wish you
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could hire for number one to take something off your plate,
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or who do you currently have you know doing this work,
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who's maybe not doing that good of a job or
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they're way too expensive. Identify those things first, and then
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look for the solutions to those. Now that's not the
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end of my advice because that still leaves me with, well,
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how do I know what solutions? So in working with
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a lot of these companies, it took me about a
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year to realize this. But there's only five things that
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AI actually helps you do. And I call this the
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five bucket framework for simplifying AI. So it helps you think, create, communicate, analyze,
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or automate. And I want to briefly go through those
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because the clients that I've worked with who I've told this,
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they tell me that it really reduces the noise and
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the pressure to go okay, this actually makes sense. So
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thinking the thinking bucket, this is brainstorming ideation, coming up
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with strategies, maybe doing research using it as a mentor
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to learn new things. I love. For instance, yeah, I
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love the talking feature of say chat GPT, the voice
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feature where on your mobile app you can just turn
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it on, you can talk to it, you can put
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earphones in. I go for what I call walkin talks,
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where I will just talk to it and explain either
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what I'm dealing with or what I'm trying to learn,
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and I brainstorm with it. And there's no limit to
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the things you can learn by having a brilliant brainstorming partner.
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But it might also be just coming up with new strategies,
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or maybe it's a pivot, or you need to reinvent
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your business or your brand or your offers. That's the
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thinking bucket. It's where everybody starts like what can I
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do here? The next bucket is creation, and this is
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where everybody else you know, lives in. I'd say ninety
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percent of the world using AI is just in these
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two buckets. Now, creation is pretty simple. It creates text, audio, video,
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and images like art or combinations of them. Right, so
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I can create a complete podcast, I can create an
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AI avatar video. I can create a podcast with an
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AI avatar video, and I can create all the sales
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copy and landing pages, and all the things marketing and
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sales content, et cetera that you want, even full blown
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let's say, courses if you want, and these days you
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can even create software. So most people stick to those
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and they ignore the other three buckets, which I think
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do the majority of the lifting. So the third bucket
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is communicat So who do you communicate with? Well, most
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of us communicate with our leads trying to turn them
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into customers. We need to do, you know, talk to
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our customers and give them support. We need to talk
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to employees and stakeholders and shareholders. So some of the
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communication tools in under AI fall under chatbots, whether it's
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on your website or via text message, or an audio
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voice agent that becomes a twenty four to seven always on,
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highly intelligent virtual assistant who can both make inbound and
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outbound calls. We make employee handbooks and SOP procedures for
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companies via chat, Hey, how do I do X, Y
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and Z? And it tells them. The next bucket is analyzing.
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I think this is one of the unsung heroes because
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analysis can be typically very boring, but if you're a
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business owner, you need to make data driven decisions. If
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you're not really good at understanding data, well, tools like AI,
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like chat, GPT or other business intelligence tools are so
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you can do two types of analysis. One is quantitative
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that is uploading spreadsheets. Maybe it's past customer trends and
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seasonal trends, et cetera. And it can give you a
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lot of charts and graphs and data, and it can
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tell you the stories. But on the qualitative side, I'll
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oftentimes upload let's say sales copy and I'll say, analyze this.
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Look for areas that are confusing, unbelievable or boring or
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One of my favorite things to do is to take
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companies who have salespeople and every person has multiple sales people.
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Always knows you have one, or you know you have
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a few star sales people, and then you got it's
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like the Bell curve, and then you got the laggards. Well,
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I love analyzing transcripts of the rock star salespeople and
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having let's say, chatch ept breakdown what are they doing,
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how are they doing it, how are they overcoming objections,
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what style are they using? And it can come up
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with some really amazing I would call it, you know,
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like forensic analysis of what the top sales people are doing,
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and we'll do the exact same thing with the lower
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performing salespeople. And then we'll create an analysis of both
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and we'll look for gaps, and then we'll create customized
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training programs for the lower end salespeople based upon the
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analysis it did. And when you start to really analyze
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both quantitative and qualitative, you start to get better intelligence
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on your business, or I should say accelerated intelligence. Now
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the last bucket. You know what we've done, thinking, creating, communicating, analyzing,
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is automating or in the world of AI, we like
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to call this agentic like an agent. This is the
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hot buzzword. It's where a lot of the newest innovations
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are happening. Where a lot of entrepreneurs may be familiar
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with tools such as Zappier and make dot com and
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night n which are tools that allow you to connect
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different software programs together that says, if somebody does this,
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then trigger this software and do that. Well, now you
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can really create smart automations behind the scenes. And there's
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a lot of tools out there that will kind of
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have a mind of its owns. For example, kind of
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a smart automation here is when a lead comes in,
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assuming they give you know name email and maybe they
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answer a handful of questions on the opt in form,
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the AI behind the scenes can analyze that. It can
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create a lead score and an analysis of why it
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gave them a lead score, and it can send it
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to your CRM and then send out various notifications or
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emails or text message to them highly customize based upon
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what they said. And that's just like the automation side
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is really infinite. Now the way you use these five buckets,
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because it's one thing to know that they exist, but
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how do you use them? So if you remember I
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said solve your bottlenecks, first know what they are and
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then identify which bucket do they fall in, maybe it's
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the creation bucket, and then go look for tools or
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workflows or strategies to create from there. This helps kind
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of like filter out or think like in marketing parlance,
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like a funnel. So you're just dumping all the things
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that can do in and you're just slowly filtering them
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out and do what are the needle movers? And now
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the final thing that I do to help prioritize projects
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is a simple consulting tool called the ICE matrix, and
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ICE stands for impact, confidence, an ease, And simply I
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may come up with ten different potential AI projects or workflows.
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I just write them down on a spreadsheet, and then
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each one that I've come up with qualitatively, I put
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a score on them. So on a scale of one
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to ten, what impact would this idea have if I
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implemented it? And then what's my confidence level? One to ten?
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And then one to ten how easy would it be?
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So if it's like I push a button and it's done,
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that's a ten. If I have to develop a mobile
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app for something right, that might be a one. And
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then I just multiply those together, sort them by the
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biggest number, and now you've got your prioritized list of
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projects to say, Okay, I'm going to do these this
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quarter and these next quarter. So I had to come
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up with this framework because I'm that add entrepreneurial squirrel
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who comes up with a million ideas and left my
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own devices. I'm going to try to do them all
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and not do any of them. Well, but what I'd
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like to do is say, okay, if I'm only going
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to do three of them, which three should I do?
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And why and a combination of find your constraints, identify
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the buckets, and then score them based on impact, confidence
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and ease is what helps, you know, separate the signal,
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as they say, from the noise. And it's been really
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effective for me and a lot of the clients I
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work with. I love that five bucket framework.
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That is so extremely helpful.
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Thank you. I was really happy when I asked chatch
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ept what that is and it actually knew what that was,
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so based upon you know, what I've put into it.
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So you know when chash ept has seemingly improved a
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lot since it came out. I mean when it first
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came out, you know, there's sometimes it madged up up
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and there was some pretty clear biases around certain things.
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It seems like you've gotten a lot better and pretty objective.
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And of course there's others. You know, muscles, Groc has
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come out there Groc three, and there's Claude, and there's
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raised one job there.
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Everybody asked what are your favorites? So they always leap
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frog each other. I just try them off. I'll take
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the same prompt put them into three or four different ones.
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And that's a great way to test, to make sure
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you're getting accurate data in the best data so and
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the tools are not that expensive in relation to the
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potential payoff, They're incredibly inexpensive, so it.
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Lowes me away. I remember when I started playing with
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the free version of chat GPT when it came out,
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and knowing that they're going to charge for this, and realize, like,
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you know, none of us knew what they were going
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to charge, but all of us were so blown away
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by how powerful this technology was. I'm like, these sobs,
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if they come out with a five hundred dollars a
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month price tag, I'm going to have to pay it.
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Amazing. So my next question, it is kind of related
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as birstone, like where are we starting? The sense of
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old warwhelm. But I think some entrepreneurs, and I'm sure
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some of our aredients are experiencing a lot of resistance
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around it for a number of reasons, just that it's
331
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the complexity of it, that it seems foreign. All the
332
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peers we hear about AI and what it's going to
333
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do to our world and our lives being replaced by AI,
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the lack of the human touch and so forth, And
335
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I think the only way we'll get over those fears
336
00:16:37.039 --> 00:16:39.799
is by we start working with it, right, maybe you
337
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think about dating. You almost you could start dating a
338
00:16:42.480 --> 00:16:44.000
little bit with the I not that you want to
339
00:16:44.080 --> 00:16:45.720
use AI to replace.
340
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Human and I'm sure people are doing it. I know people.
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We know people are doing that, but I'm not suggesting
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people go there.
343
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And it's a little bit related to that. Like you know,
344
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the entrepreneurial journey is often a very lonely journey, you know,
345
00:16:56.960 --> 00:16:59.240
unless you know, and of course we highly recommend people
346
00:16:59.320 --> 00:17:01.639
come to summon side this and get involved mastermind.
347
00:17:01.720 --> 00:17:02.799
So you have fellow.
348
00:17:02.600 --> 00:17:04.839
Entrepreneurs you can grow up shoulders with and communicate with.
349
00:17:05.160 --> 00:17:08.559
But often, you know, launching and growing a business is
350
00:17:08.920 --> 00:17:12.799
such a tough job and we're such maverick people, we entrepreneurs,
351
00:17:13.000 --> 00:17:15.079
that often it could be a lonely place to be
352
00:17:15.480 --> 00:17:18.079
and you need mentors, you need comrades, you need people
353
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to communicate with, you need and so you know that
354
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first one think, you know, as you were talking about
355
00:17:24.119 --> 00:17:27.319
using the voice AI version of chat to BT to
356
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brainstorm with, right, you're out taking a walk and you're
357
00:17:29.960 --> 00:17:32.680
brainstorming with this tool. And of course there are other
358
00:17:32.720 --> 00:17:35.279
tools you can do that with as well, but developing
359
00:17:35.319 --> 00:17:38.559
your own kind of It's a cross between a virtual
360
00:17:38.599 --> 00:17:43.920
assistant and an executive assistant and maybe a brainstorming partner
361
00:17:44.240 --> 00:17:45.400
and a mentor.
362
00:17:45.160 --> 00:17:45.960
All these things.
363
00:17:46.279 --> 00:17:49.039
And you know you could just start there and start
364
00:17:49.079 --> 00:17:53.279
having conversations with AI about I'm confused about this, How
365
00:17:53.319 --> 00:17:55.640
do I get clarity? How do I overcome the resistance?
366
00:17:55.839 --> 00:17:58.799
Here's my business? Where should I start? And you know
367
00:17:59.039 --> 00:18:01.880
you'll be guided along a journey. Of course, you'll have
368
00:18:01.880 --> 00:18:04.799
to use your own intelligence and question things and challenge things.
369
00:18:05.160 --> 00:18:07.920
But you know you can kind of use AI to
370
00:18:08.000 --> 00:18:11.160
help you figure out how to use AI right and
371
00:18:11.279 --> 00:18:13.799
how to integrate it into your business and then start
372
00:18:13.880 --> 00:18:16.240
walking down these steps. And you could, you know, if
373
00:18:16.240 --> 00:18:18.720
you're concerned, especially when you get into the creation phase,
374
00:18:18.720 --> 00:18:21.480
that's where a lot of the shiny optics are. So
375
00:18:21.640 --> 00:18:24.079
you know, you could be real clear with your AI conversation.
376
00:18:24.119 --> 00:18:25.839
You know, I don't want to get caught math syndrome.
377
00:18:26.079 --> 00:18:27.279
I well, this is my business.
378
00:18:27.359 --> 00:18:29.079
I need to use the best tools I used to
379
00:18:29.079 --> 00:18:30.920
figure out how to use it and prioritize way. I
380
00:18:30.960 --> 00:18:33.359
need a learning curve, And you could really use AI
381
00:18:33.480 --> 00:18:35.880
to help you figure all that out. And then I think,
382
00:18:36.000 --> 00:18:39.119
you know a lot of most entrepreneurs and business people.
383
00:18:39.720 --> 00:18:41.400
I mean, there are may be a few very successful
384
00:18:41.480 --> 00:18:43.960
entrepreneurs that don't focus much on the spreadsheets and the
385
00:18:43.960 --> 00:18:46.440
dollars they got. Somebody does, but most of us kind
386
00:18:46.440 --> 00:18:49.440
of obsessed around that stuff, I think. And when you
387
00:18:50.000 --> 00:18:54.119
see that you can feed a spreadsheet into AI and
388
00:18:54.160 --> 00:18:57.119
get a really thoughtful analysis, it's a real wake up.
389
00:18:57.240 --> 00:18:59.519
You think about how long you would have spent or
390
00:18:59.519 --> 00:19:01.960
how much you would have paid you're a CFO or
391
00:19:01.960 --> 00:19:04.160
an a count or an analysis to do that work,
392
00:19:04.319 --> 00:19:07.480
and you just go wow. Right. So, so anyway, I
393
00:19:07.519 --> 00:19:10.200
think there's a journey here and we can get AI
394
00:19:10.279 --> 00:19:12.400
to help is I'm just curious about your thoughts about
395
00:19:12.400 --> 00:19:15.079
that in terms of overcoming of resistance and then having
396
00:19:15.119 --> 00:19:16.359
a pathway into it.
397
00:19:16.680 --> 00:19:19.160
Yeah, okay, great, you gave me some awesome things to
398
00:19:19.559 --> 00:19:22.480
unpack here. And I'm very passionate about this. So if
399
00:19:22.480 --> 00:19:25.359
you're not a little scared of AI, you ain't paying attention,
400
00:19:25.680 --> 00:19:30.680
because I'm probably sixty seventy percent scared witless and the
401
00:19:30.720 --> 00:19:33.880
other thirty forty percent super duper excited. I think when
402
00:19:33.880 --> 00:19:35.799
I first got into it and I saw what it
403
00:19:35.839 --> 00:19:37.359
was able to do, really quickly, and as a growth
404
00:19:37.400 --> 00:19:40.640
and marketing consultant, I was obsoleting myself in minutes. Something
405
00:19:40.640 --> 00:19:42.599
that would take like a month to do, I'm able
406
00:19:42.599 --> 00:19:45.799
to do in you know, minutes. And I realized, well,
407
00:19:45.920 --> 00:19:48.599
the only way to get ahead of this wave is
408
00:19:48.599 --> 00:19:51.400
to grab a surfboard and jump on right, and to
409
00:19:51.759 --> 00:19:54.359
figure it out. You know, they often say that if
410
00:19:54.359 --> 00:19:56.279
you had a friend or in the woods out running
411
00:19:56.319 --> 00:19:58.920
a bear, you just got outrun your friend. You don't
412
00:19:58.960 --> 00:20:01.559
have to outrun the bear. So I do believe that
413
00:20:01.640 --> 00:20:04.440
those of us who adopt AI are going to be
414
00:20:04.480 --> 00:20:06.960
the ones who excel. Those who ignore it are going
415
00:20:07.000 --> 00:20:10.359
to have a much harder future. That being said, a
416
00:20:10.359 --> 00:20:13.400
lot of people think that, you know, is AI going
417
00:20:13.440 --> 00:20:16.000
to take my job? But they're thinking of their job
418
00:20:16.119 --> 00:20:18.880
as a thing, right the job. A job isn't a thing.
419
00:20:18.960 --> 00:20:21.880
A job is a bundle of tasks, right, Even being
420
00:20:21.880 --> 00:20:23.519
an entrepreneur, it's a bundle of tasks.
421
00:20:23.799 --> 00:20:24.000
You have.
422
00:20:24.279 --> 00:20:26.519
Let's say a salesperson, right, what do they have to do?
423
00:20:26.680 --> 00:20:29.519
They have to research leads, they have to contact that
424
00:20:29.599 --> 00:20:31.200
lead with a message, They have to get that lead
425
00:20:31.240 --> 00:20:33.200
to respond, they have to follow up, They have to
426
00:20:33.359 --> 00:20:36.359
put together sales proposals, they have to put together reports,
427
00:20:36.359 --> 00:20:39.839
et cetera. Like there's a bundle of tasks. Now, the
428
00:20:40.119 --> 00:20:42.799
proper way to think about this is, well, which of
429
00:20:42.839 --> 00:20:46.400
these tasks can I let the robots do so that
430
00:20:46.519 --> 00:20:49.400
I can do the things that humans excel at, which
431
00:20:49.440 --> 00:20:55.279
is human connection, empathy, creating experiences, being more creative. You know,
432
00:20:55.319 --> 00:20:58.920
AI is incredibly creative, but it's kind of limited unless
433
00:20:58.960 --> 00:21:02.440
you really put your own spin on it. And so
434
00:21:03.240 --> 00:21:05.400
it's also one of those things that it's okay to
435
00:21:05.440 --> 00:21:07.759
be afraid of it, but it's here. You know, it's
436
00:21:07.759 --> 00:21:10.279
not going anywhere. It's not a fad. We all know that.
437
00:21:10.599 --> 00:21:13.759
So embrace it. Learn how to get really good at it,
438
00:21:13.839 --> 00:21:17.440
Learn how to solve bigger problems or more fun problems
439
00:21:17.559 --> 00:21:19.559
for you because most of us who have a job
440
00:21:19.680 --> 00:21:21.839
or even run a business, there's a lot of tasks
441
00:21:21.839 --> 00:21:23.799
that we do. I call them the necessary evils. We
442
00:21:23.839 --> 00:21:25.640
didn't get into business to do this, but we have to.
443
00:21:26.119 --> 00:21:29.039
Well we may not have to anymore now. You also
444
00:21:29.079 --> 00:21:32.519
brought up a really important point about let AI teach you.
445
00:21:33.000 --> 00:21:35.680
So one of my other little frameworks that has been
446
00:21:36.279 --> 00:21:38.559
it's so simple, very effective, and a lot of people
447
00:21:38.640 --> 00:21:40.960
miss it. I call it the MAC method. It may
448
00:21:41.000 --> 00:21:44.640
see it stands for mentor assistant critic. So if you
449
00:21:44.680 --> 00:21:46.960
don't know how to do something, or let's say, you
450
00:21:47.000 --> 00:21:49.000
don't know how to prompt it for what you want,
451
00:21:49.000 --> 00:21:51.200
you've kind of got it in your head, but you
452
00:21:51.240 --> 00:21:54.160
can't really formulate the right way to tell a AI.
453
00:21:54.799 --> 00:21:56.920
You don't have to code it. You just step back
454
00:21:56.960 --> 00:22:00.119
and you say, AI, chat GPT. Here's why I I
455
00:22:00.240 --> 00:22:02.640
and here's basically what I'm trying to do. But I
456
00:22:02.680 --> 00:22:04.880
don't even know how to tell you what I want.
457
00:22:05.079 --> 00:22:08.039
Please give me a prompt or a framework or a
458
00:22:08.039 --> 00:22:10.640
method or whatever like, teach me how to use you.
459
00:22:11.119 --> 00:22:13.400
And it'll say, well, here's what you know. Here's the
460
00:22:13.440 --> 00:22:16.319
prompt that you could create to have me do it like.
461
00:22:16.400 --> 00:22:18.880
It will give it. It will give you the instructions
462
00:22:18.920 --> 00:22:21.839
to give it. For let's say, for instance, I want
463
00:22:21.880 --> 00:22:26.119
to write a highly engaging viral blog post and I
464
00:22:26.160 --> 00:22:27.960
don't know how to do that. The first thing I
465
00:22:28.079 --> 00:22:29.640
do is I go to AI and say, this is
466
00:22:29.680 --> 00:22:32.279
what I want to do. Teach me what that looks like.
467
00:22:32.359 --> 00:22:34.559
You give me a framework, tell me how you would
468
00:22:34.599 --> 00:22:36.359
do it, and it would say, well, the key is
469
00:22:36.400 --> 00:22:38.200
to have a good hook and do all this, this, this, this,
470
00:22:38.400 --> 00:22:39.799
And then I said, great, now can you create a
471
00:22:39.799 --> 00:22:41.720
framework for that? And it does, and I like, great,
472
00:22:41.720 --> 00:22:44.640
can you now create a prompt that will do that?
473
00:22:45.119 --> 00:22:48.279
And it will. That's your mentor aspect, and then your assistant,
474
00:22:48.319 --> 00:22:50.400
which is, yeah, do the work, so teach me what
475
00:22:50.480 --> 00:22:52.039
to do. Now, just go ahead and do it for me.
476
00:22:52.480 --> 00:22:55.000
And then the last piece gets overlooked by more people
477
00:22:55.079 --> 00:22:57.160
than that. I'm really surprised at how many people don't
478
00:22:57.160 --> 00:23:00.799
do this, which is the critic, ask it to review
479
00:23:00.839 --> 00:23:03.640
what it just did and critique it and improve it
480
00:23:03.799 --> 00:23:07.240
over and over again. You can continue to reiterate. And
481
00:23:07.319 --> 00:23:09.000
you know, the mindset I put myself in is that
482
00:23:09.039 --> 00:23:12.799
of a Hollywood director, right. So I may say, you know,
483
00:23:13.000 --> 00:23:15.160
here's what I want to do. Here's the scene action,
484
00:23:15.519 --> 00:23:17.680
And then the actor does the scene and I say cut,
485
00:23:17.839 --> 00:23:19.240
that's not what I want. I go up to the
486
00:23:19.279 --> 00:23:21.160
actor and I say, listen, let me give you some
487
00:23:21.200 --> 00:23:23.799
more background context on your character. This is the emotion.
488
00:23:24.079 --> 00:23:26.039
I need you to be funnier or more serious or
489
00:23:26.359 --> 00:23:29.359
more visceral or whatnot, or more detailed or more concise,
490
00:23:29.640 --> 00:23:32.279
And I say action, And it still doesn't get it right,
491
00:23:32.319 --> 00:23:34.640
I go okay, cut, I may do this one hundred times.
492
00:23:34.839 --> 00:23:36.880
The good news is this actor never goes on strike,
493
00:23:37.160 --> 00:23:38.880
right we unless you're using claude and it times out
494
00:23:38.920 --> 00:23:42.200
after like twenty five. But it's a way to help
495
00:23:42.359 --> 00:23:45.519
remove that apprehension of well, I don't know how to
496
00:23:45.559 --> 00:23:47.759
talk to it. And you know, it also reminds me
497
00:23:48.000 --> 00:23:51.039
back in the eighties when my parents were both professionals,
498
00:23:51.079 --> 00:23:53.160
and you know, they came home there in the late eighties,
499
00:23:53.200 --> 00:23:55.759
their businesses were adopting computers for the first time, and
500
00:23:55.799 --> 00:23:57.640
they had to go to computer classes and they had
501
00:23:57.640 --> 00:24:00.119
to learn about how to use these dass based computers.
502
00:24:00.160 --> 00:24:02.000
And I think I learned a lot of new cuss
503
00:24:02.000 --> 00:24:04.359
words when my dad got home those days after work,
504
00:24:04.440 --> 00:24:07.279
that damn computers blah blah blah. I hated every minute
505
00:24:07.279 --> 00:24:09.400
of it. It was a totally foreign language to him,
506
00:24:09.799 --> 00:24:12.720
unlike AI. Because AI is in our language. We can
507
00:24:12.759 --> 00:24:14.559
just speak English. We don't even have to speak well,
508
00:24:14.599 --> 00:24:17.200
and we can give typos and it'll work with us.
509
00:24:17.640 --> 00:24:20.279
So those are some of the ways that I have
510
00:24:20.559 --> 00:24:23.079
overcome some of my own apprehension about it, you know,
511
00:24:23.079 --> 00:24:25.240
and helped other people just really wrap your mindset that
512
00:24:25.279 --> 00:24:28.000
it's not as complex as you think. There is an
513
00:24:28.079 --> 00:24:32.119
existential imperative to learn it, and the goal is not
514
00:24:32.240 --> 00:24:34.039
to just be able to do more, but it's to
515
00:24:34.079 --> 00:24:38.200
be able to do better things while the AI does
516
00:24:38.359 --> 00:24:41.160
all of the things that you never wanted to do anyway.
517
00:24:41.680 --> 00:24:44.920
And so I think the last I guess framework. I
518
00:24:44.920 --> 00:24:47.039
love to work in frameworks. I call it the ten
519
00:24:47.039 --> 00:24:50.200
eighty ten principle, which is I'm still responsible for the
520
00:24:50.200 --> 00:24:53.400
first ten percent and the last ten percent, right, AI
521
00:24:53.559 --> 00:24:55.680
or an employee can do the middle, but I have
522
00:24:55.799 --> 00:24:59.640
to define what I want and then refine what I get.
523
00:25:00.319 --> 00:25:02.559
And a lot of folks out there and we see
524
00:25:02.559 --> 00:25:04.559
it all the time. Anytime you spot you like that's AI,
525
00:25:04.960 --> 00:25:06.559
you can tell that they didn't refine it. They just
526
00:25:06.640 --> 00:25:09.000
said what they want. They let it do it, and
527
00:25:09.559 --> 00:25:11.599
they pushed it out to the world. And we are
528
00:25:11.680 --> 00:25:16.079
getting better and better at recognizing AI generated stuff. And
529
00:25:16.160 --> 00:25:19.400
if you don't put a little bit that human ingenuity
530
00:25:19.400 --> 00:25:21.400
into it, I think it's going to hurt you. So
531
00:25:22.240 --> 00:25:23.759
there's a lot of nuance to it. But when you
532
00:25:23.759 --> 00:25:27.240
do it right, as you know, as anybody's played with it, it's
533
00:25:26.960 --> 00:25:28.039
insanely powerful.
534
00:25:28.720 --> 00:25:33.319
What is transformation isn't just about thinking differently, but feeling differently.
535
00:25:33.799 --> 00:25:36.680
Science shows us that true change happens when we align
536
00:25:36.799 --> 00:25:40.240
not just our minds, but also the neural networks in
537
00:25:40.279 --> 00:25:43.880
our hearts and guts. This heart mind connection is the
538
00:25:43.960 --> 00:25:48.200
key to deeper healing, resilience, and expanded awareness. That's why
539
00:25:48.240 --> 00:25:51.680
I created the Heart Mind All access, membership, and community,
540
00:25:51.920 --> 00:25:54.839
a space designed to help you rewire your nervous system,
541
00:25:55.160 --> 00:25:59.160
cultivate heart intelligence, and live with greater clarity and purpose.
542
00:25:59.720 --> 00:26:04.799
With over one thousand hours of transformational teachings specifically curated
543
00:26:04.880 --> 00:26:11.039
to meet your needs. You'll learn from world renowned meditation teachers, neuroscientists,
544
00:26:11.039 --> 00:26:15.680
and experts in neuroplasticity, all sharing powerful tools to help
545
00:26:15.759 --> 00:26:20.119
you shift your mindset and heartset, regulate your emotions, and
546
00:26:20.440 --> 00:26:25.079
unlock your full potential. You'll also gain unlimited access to
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every summit and course we've ever produced, a Treasure Trouble
548
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549
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and an inspiring global community to support your journey. If
550
00:26:36.839 --> 00:26:39.599
you're ready to step into a more heart centered, connected
551
00:26:39.640 --> 00:26:42.680
and conscious life, I invite you to join us clip
552
00:26:42.720 --> 00:26:45.480
the link to learn more and start your journey today.
553
00:26:46.440 --> 00:26:49.160
I want to talk more about the human and AI
554
00:26:49.240 --> 00:26:51.519
connection here in a moment in terms of our business,
555
00:26:51.880 --> 00:26:54.119
but just to follow upon what you're just talking about.
556
00:26:54.319 --> 00:26:57.279
So you know, using AI to critique what AI has
557
00:26:57.279 --> 00:27:00.680
already created, right, and so you can actually create different
558
00:27:00.759 --> 00:27:03.640
bots and with different knowledge bases, and you could have
559
00:27:03.680 --> 00:27:06.680
a brainstorming session among three or four different with different nolgean.
560
00:27:06.680 --> 00:27:09.440
It's endless what you can do, right, And I'm curious
561
00:27:09.440 --> 00:27:12.000
about this because you probably are more knowledgeable about it
562
00:27:12.000 --> 00:27:14.000
than I. But one of the things I worked with
563
00:27:14.160 --> 00:27:17.279
is creating some bots that have, you know, a pretty
564
00:27:17.279 --> 00:27:20.359
good knowledge base of some business mentors and experts. So
565
00:27:20.400 --> 00:27:23.759
I really respect in terms of relation to what I'm doing. Right, Yeah,
566
00:27:24.079 --> 00:27:26.720
for marketing, I have some for strategy, right, and then
567
00:27:26.759 --> 00:27:29.839
conversing with that, you're vertically conversing with that knowledge base,
568
00:27:30.039 --> 00:27:34.400
and it's pretty fascinating. Now maybe Claude and or chat
569
00:27:34.440 --> 00:27:37.000
GBT and others. It evolves so much that you don't
570
00:27:37.000 --> 00:27:39.519
even need to do that that they're automatically.
571
00:27:38.960 --> 00:27:41.359
Actually true yeah, true degree. I mean there still could
572
00:27:41.359 --> 00:27:44.319
be some other like nuanced knowledge, but yes, anyway, didn't
573
00:27:44.359 --> 00:27:44.880
mean it tore out.
574
00:27:45.200 --> 00:27:47.039
Yeah, so, but I mean it's kind of endless what
575
00:27:47.079 --> 00:27:49.319
you can do in terms of really getting the creative
576
00:27:49.359 --> 00:27:51.599
mind going, you know, is that the principle of masterminding.
577
00:27:51.640 --> 00:27:54.200
And again we don't work. I don't think you can
578
00:27:54.279 --> 00:27:57.920
replace human masterminds. But if you go back to Napoleon
579
00:27:58.000 --> 00:28:00.559
Hills work and so forth and others that pointed to
580
00:28:00.599 --> 00:28:03.119
that some of the famous quotations the power of two
581
00:28:03.240 --> 00:28:05.680
minds versus one and the power of the collective mind,
582
00:28:06.000 --> 00:28:09.680
AI really let you do kind of masterminding in a sense.
583
00:28:10.160 --> 00:28:12.799
Yeah, I mean it is an amazing mastermind for you know,
584
00:28:12.839 --> 00:28:16.640
getting information and knowledge, talking about you know, having these
585
00:28:16.680 --> 00:28:19.039
brilliant mentors and you know, making a bot for each
586
00:28:19.079 --> 00:28:21.039
one of those. I started doing that. Then I created
587
00:28:21.079 --> 00:28:23.279
a custom GPT just to test it out, which was
588
00:28:23.279 --> 00:28:27.440
like my billionaire business advisor. So the instructions were fairly
589
00:28:27.440 --> 00:28:30.119
basic in that it said, you will ask me, you know,
590
00:28:30.119 --> 00:28:32.319
what I want to accomplish or what is my what
591
00:28:32.400 --> 00:28:34.759
is either my goal or my challenge, and then based
592
00:28:34.839 --> 00:28:38.680
upon what I say, you will determine which either billionaire
593
00:28:38.920 --> 00:28:43.160
or famous business expert you know in that general field
594
00:28:43.559 --> 00:28:46.599
or that's relevant to this would be appropriate, and then
595
00:28:46.640 --> 00:28:48.799
you will channel advice from them in order to give
596
00:28:48.839 --> 00:28:52.279
me advice for this. And I didn't even give it specifics,
597
00:28:52.319 --> 00:28:55.440
but if I'm asking about e commerce, for instance, maybe
598
00:28:55.440 --> 00:28:59.079
it channels Jeff Bezos or maybe it pulls the wisdom there.
599
00:28:59.079 --> 00:29:02.680
I mean, the truth is it's ingested most of the
600
00:29:02.680 --> 00:29:06.720
world's knowledge in that space. But when it comes to
601
00:29:06.759 --> 00:29:10.160
masterminded in the human side, you know, people join masterminds
602
00:29:10.200 --> 00:29:13.119
like I. You know, I'm in several my own one,
603
00:29:13.680 --> 00:29:16.039
and it's not just for knowledge, like people go there
604
00:29:16.519 --> 00:29:18.839
typically for four reasons in a mastermind is to get
605
00:29:18.920 --> 00:29:22.880
information and knowledge. It's to overcome the challenges of those
606
00:29:22.920 --> 00:29:26.519
necessary evils like hey, I've got payroll issues, or my
607
00:29:26.599 --> 00:29:30.000
merchant account is holding onto my money, or I've got
608
00:29:30.240 --> 00:29:32.759
somebody suing me or whatever. Who do like what do
609
00:29:32.839 --> 00:29:35.799
I do? And they they need other experienced humans to
610
00:29:35.839 --> 00:29:38.440
say that happened to me, Here's what I did about it,
611
00:29:38.480 --> 00:29:41.559
here's a resource, et cetera. So it's kind of like
612
00:29:42.000 --> 00:29:44.960
dealing with the necessary evils of business. And then the
613
00:29:45.000 --> 00:29:48.519
other piece is the relationships that you bent, the network
614
00:29:48.880 --> 00:29:52.599
you get. And then that last part is the empathetic bonding.
615
00:29:52.839 --> 00:29:55.400
Like you said, it's lonely. I want to be with
616
00:29:55.680 --> 00:29:59.720
other people who are also on this lonely, risky but
617
00:30:00.319 --> 00:30:04.079
rewarding journey because my friends and family outside of this
618
00:30:04.119 --> 00:30:08.519
space don't get me. And now, the knowledge aspect of
619
00:30:08.519 --> 00:30:13.160
masterminds is a lot less important than the empathy, the experience,
620
00:30:13.920 --> 00:30:16.720
and the these hard won lessons that you can only
621
00:30:16.720 --> 00:30:19.880
get from people who've been there. Because AI hasn't been there.
622
00:30:19.920 --> 00:30:22.759
AI is never it's chat GPT has never invested a
623
00:30:22.799 --> 00:30:24.640
bunch of money in a business and lost everything and
624
00:30:24.640 --> 00:30:26.799
then have their why for their husband look at them,
625
00:30:27.119 --> 00:30:29.400
you know, in shame going you lost, you know, you
626
00:30:29.440 --> 00:30:32.480
mortgage our house for this, et cetera. But other entrepreneurs have.
627
00:30:33.200 --> 00:30:37.039
And I believe that the experience economy is set to
628
00:30:37.200 --> 00:30:40.599
explode because people are going to miss and want that
629
00:30:40.680 --> 00:30:44.119
human experience. And if AI can take away a lot
630
00:30:44.160 --> 00:30:45.799
of the other stuff that we have to do so
631
00:30:45.839 --> 00:30:49.519
that we can focus on creating better experiences than do it.
632
00:30:50.039 --> 00:30:52.599
And that actually makes me think of one last thing
633
00:30:52.599 --> 00:30:55.400
in this thread, which is I like to say, automate
634
00:30:55.440 --> 00:30:58.920
everything but that human connection. So yes, we can we
635
00:30:59.000 --> 00:31:01.440
create bots all the time time that will text message
636
00:31:01.480 --> 00:31:04.240
back and forth and be there. But if you can
637
00:31:04.599 --> 00:31:07.079
use the time you save to reach out to your customers,
638
00:31:07.359 --> 00:31:10.480
to reach out to business partners and mentors, et cetera,
639
00:31:10.920 --> 00:31:13.720
cultivate those with the time you have. Don't just do more,
640
00:31:13.799 --> 00:31:14.240
do better.
641
00:31:14.680 --> 00:31:17.119
And I want to circle back to this empathic connection
642
00:31:17.240 --> 00:31:19.480
realm in a minute, but first I'd like to talk
643
00:31:19.559 --> 00:31:22.319
more about the role of the entrepreneur. When you think
644
00:31:22.359 --> 00:31:26.240
about it, you know, what is our ultimate role as entrepreneurs.
645
00:31:26.480 --> 00:31:29.680
You know, we're visionaries, we're idea people. We live in
646
00:31:29.720 --> 00:31:33.680
the realm of possibility. We have tremendous courage, where risk takers,
647
00:31:34.000 --> 00:31:36.319
and so the rest of it is all stuff we
648
00:31:36.400 --> 00:31:38.960
have to do to bring our ideas into fruition, to
649
00:31:39.039 --> 00:31:41.240
manifest the ideas, and so what we like, you know,
650
00:31:41.319 --> 00:31:43.240
and so what we get fascinated with, and so we
651
00:31:43.279 --> 00:31:45.519
don't like we have to do it. But basically, our
652
00:31:45.599 --> 00:31:49.079
real role is we create a sense of possibility and
653
00:31:49.160 --> 00:31:51.519
we're able to figure out how to execute and manifest
654
00:31:51.599 --> 00:31:55.799
those possibilities. So, you know, it may very well get
655
00:31:56.079 --> 00:31:58.599
to that. AI tools are almost going to be able
656
00:31:58.640 --> 00:32:00.519
to take a business idea, to create the businessIn run
657
00:32:00.559 --> 00:32:02.079
the business. I mean, I don't think that's that.
658
00:32:02.160 --> 00:32:04.079
Very far away. I don't either.
659
00:32:04.079 --> 00:32:07.359
That's really pretty scary. And of course AI can generate
660
00:32:07.400 --> 00:32:10.559
business ideas as well, But there's something there's still going
661
00:32:10.599 --> 00:32:13.960
to be something about. I mean, somebody's got to take risk.
662
00:32:14.039 --> 00:32:15.960
I mean, who knows we get into you know, the
663
00:32:16.000 --> 00:32:18.559
world of block chains and everything in the AI takes
664
00:32:18.599 --> 00:32:20.240
over the world and they're risking their own capital.
665
00:32:20.279 --> 00:32:23.039
But we're not there here. So but still there's a
666
00:32:23.119 --> 00:32:23.799
role and I.
667
00:32:23.759 --> 00:32:26.920
Want to bring it back into the business owner strategy.
668
00:32:27.440 --> 00:32:31.920
You know, how we integrate AI with our need to
669
00:32:31.960 --> 00:32:36.160
create effective business strategy, right, and so you know, as
670
00:32:36.680 --> 00:32:39.440
you know, a lot of us as founders, we start
671
00:32:39.480 --> 00:32:42.240
off we're visionizing it, we get immersed in tactics, right,
672
00:32:42.279 --> 00:32:44.799
we get lost in tactics and we're immersing, and then
673
00:32:44.839 --> 00:32:47.839
we manage to replace ourselves to get back to a
674
00:32:47.880 --> 00:32:51.880
strategic level, and maybe we finally get ourselves, you know, even.
675
00:32:51.680 --> 00:32:53.160
Out the CEO or onto the board.
676
00:32:53.200 --> 00:32:54.759
We have a lot of things in the summat about
677
00:32:54.759 --> 00:32:57.119
all those stages of exiting and maybe we get back
678
00:32:57.119 --> 00:32:59.640
into pure visionary role. But at least it's a big
679
00:32:59.680 --> 00:33:02.519
thing to get out of tactics from back to strategy. Now,
680
00:33:02.680 --> 00:33:05.440
certainly you can use AI to help you with strategy,
681
00:33:05.920 --> 00:33:08.720
but there's something about I wonder if you could talk
682
00:33:08.720 --> 00:33:12.000
about the human aspect and the connection with using AI
683
00:33:12.319 --> 00:33:16.000
when we're really thinking about short mid term strategy. I'm
684
00:33:16.039 --> 00:33:18.000
not even going to talk things are changing so fast.
685
00:33:18.119 --> 00:33:19.440
I think long term strategy.
686
00:33:19.640 --> 00:33:22.160
But I've said for a while like most businesses cannot
687
00:33:22.160 --> 00:33:24.960
plan past three years realistically because who knows?
688
00:33:25.519 --> 00:33:28.440
Yeah exactly, But at any rate, you know the strategic
689
00:33:28.480 --> 00:33:31.759
approach to succeed in whatever our particular niche and industry
690
00:33:31.799 --> 00:33:34.559
and service or product of how we use AI there
691
00:33:34.880 --> 00:33:39.319
and how we marry our genius with how AI can
692
00:33:39.440 --> 00:33:42.640
amplify our genius as entrepreneurs strategically.
693
00:33:43.160 --> 00:33:46.200
Yeah, wonderful question. And it's it's one that I think
694
00:33:46.240 --> 00:33:48.759
it's got. The nuance here is it kind of depends
695
00:33:48.839 --> 00:33:51.319
upon your existing experience. So if you are brand new
696
00:33:51.359 --> 00:33:54.200
to the world of entrepreneurship, like when I if I
697
00:33:54.240 --> 00:33:56.720
go back twenty years or more, when I, you know,
698
00:33:56.720 --> 00:33:59.240
probably first started my let's say, my first digital publishing business,
699
00:33:59.240 --> 00:34:02.680
which was two thousand eight, and I didn't know strategy, right,
700
00:34:02.720 --> 00:34:05.759
I didn't. I just knew create something that people ideally
701
00:34:05.799 --> 00:34:07.519
want and try to sell it to them. And I
702
00:34:07.559 --> 00:34:09.920
had to learn all these new tactics, so I didn't
703
00:34:09.960 --> 00:34:13.519
have a lot of human experience and intelligence on what
704
00:34:13.519 --> 00:34:16.519
strategy was outside of I got a product, I've identified
705
00:34:16.519 --> 00:34:18.159
a market, and I got to figure out how to
706
00:34:18.159 --> 00:34:19.360
put them in. So you got to kind of learn
707
00:34:19.360 --> 00:34:21.639
those tactics, et cetera. But then once you start to
708
00:34:21.639 --> 00:34:23.840
get a little bit more experience, you know, strategy is
709
00:34:23.880 --> 00:34:26.159
not hard to learn. In fact, once more, if you
710
00:34:26.199 --> 00:34:29.159
don't know strategy, start to ask. I use chat GPT
711
00:34:29.280 --> 00:34:31.880
in general for AI, ask it I need to be
712
00:34:31.880 --> 00:34:34.280
better at strategy. What are you know? What are some
713
00:34:34.280 --> 00:34:36.719
of the core components of this? And it can give
714
00:34:36.760 --> 00:34:39.079
you some good frameworks, right, And a strategy is overall,
715
00:34:39.119 --> 00:34:42.679
like you said, what's an entrepreneur's role, It's to allocate capital,
716
00:34:43.000 --> 00:34:46.360
human capital, financial capital, and other resources in order to
717
00:34:46.400 --> 00:34:50.800
solve problems that people have either problems or desires. And
718
00:34:51.280 --> 00:34:53.079
you know their desires is still a problem. I mean,
719
00:34:53.199 --> 00:34:56.440
if I want a new Apple computer and I don't
720
00:34:56.480 --> 00:34:59.760
have one, well the problem is I don't have one, right,
721
00:35:00.000 --> 00:35:04.199
So you know, you're always solving problems. So strategically, my
722
00:35:04.239 --> 00:35:06.039
goal is how do I how do I look at
723
00:35:06.039 --> 00:35:08.559
what everybody else is doing in the market to solve
724
00:35:08.599 --> 00:35:13.920
this problem for people? And how can I do it faster, better, cheaper,
725
00:35:14.079 --> 00:35:17.199
either overall or in different areas. Some people may be
726
00:35:17.239 --> 00:35:20.320
familiar with the book Blue Ocean Strategy, and they talk
727
00:35:20.360 --> 00:35:23.519
about this Blue Ocean Canvas, which it's kind of hard
728
00:35:23.519 --> 00:35:25.719
to explain. I'll give an overview, but you'll take an
729
00:35:25.760 --> 00:35:29.239
industry I always remember, like the Southwest Airlines version, which
730
00:35:29.280 --> 00:35:31.039
is take a look at the airline industry and look
731
00:35:31.039 --> 00:35:32.880
at all that, like the top players in it, and
732
00:35:32.920 --> 00:35:36.760
then what are the key things that people value? What
733
00:35:36.840 --> 00:35:41.599
the consumers value in that like price, comfort, you know,
734
00:35:41.880 --> 00:35:45.199
speed of connections, number of flights, you know, does it
735
00:35:45.239 --> 00:35:47.719
have economy or does it have you know, first class?
736
00:35:48.000 --> 00:35:51.159
How are the meals? Like there's all these various components
737
00:35:51.199 --> 00:35:53.360
of value and you kind of want to look at, well,
738
00:35:53.400 --> 00:35:55.559
what are these other companies doing? Where how do they score?
739
00:35:55.599 --> 00:35:57.679
And you can kind of graph this out if you google,
740
00:35:57.719 --> 00:36:00.960
like Blue Ocean Canvas, I think that's where you'll find it,
741
00:36:01.440 --> 00:36:03.079
and then you just look for you look for the
742
00:36:03.119 --> 00:36:05.480
gaps and AI may or may not be able to
743
00:36:05.480 --> 00:36:07.159
find this. In fact, I've tried it and it does
744
00:36:07.199 --> 00:36:10.039
a pretty good job. But I'm just looking with the
745
00:36:10.039 --> 00:36:13.239
consumer in mind or my client, what are the gaps
746
00:36:13.239 --> 00:36:16.000
in the marketplace that I might be able to fill
747
00:36:16.079 --> 00:36:18.559
in the unique way that other people aren't doing, and
748
00:36:18.679 --> 00:36:20.800
how can I do them without them seeing me coming.
749
00:36:21.239 --> 00:36:24.119
So strategy at a high level is just that how
750
00:36:24.119 --> 00:36:27.719
do I solve bigger, better problems, you know, faster, quicker
751
00:36:27.840 --> 00:36:31.119
or less expensive and talk to people, find out what
752
00:36:31.159 --> 00:36:34.760
they've done, what they're doing, and then use AI as
753
00:36:34.800 --> 00:36:38.760
your strategic brainstorming partner, and then put it into you know,
754
00:36:38.920 --> 00:36:41.559
give it all the context, talk to it, ask what
755
00:36:41.599 --> 00:36:43.960
am I missing? What am I overlooking? It's great at
756
00:36:44.000 --> 00:36:46.840
connecting dots that you don't see. And then you know,
757
00:36:47.039 --> 00:36:49.320
one strategic framework that I learned years ago, and this
758
00:36:49.400 --> 00:36:53.440
is probably the single most useful thought or thinking tool
759
00:36:53.880 --> 00:36:58.760
that I ever learned, and it's called Disney's strategy of Genius.
760
00:36:58.800 --> 00:37:02.480
It was Robert dilts, An author, analyzed what Walt Disney
761
00:37:02.480 --> 00:37:04.599
did when he was building up his empire, and he realized,
762
00:37:05.000 --> 00:37:08.719
you know, back then that Walt separated the dream storming
763
00:37:08.800 --> 00:37:13.400
phase into three categories, dreaming, planning, and critiquing.
764
00:37:13.800 --> 00:37:13.960
Right.
765
00:37:14.079 --> 00:37:17.400
So, rumor has it that he had three different offices
766
00:37:17.679 --> 00:37:20.280
inside of his building. So whenever he was let's say
767
00:37:20.280 --> 00:37:22.719
he was planning out Walt Disney World, they would go
768
00:37:22.760 --> 00:37:25.320
into the Dreamer's office and the only thing they were
769
00:37:25.320 --> 00:37:28.159
allowed to do is think about what vision they would
770
00:37:28.159 --> 00:37:31.239
like to create, whether it's impossible or not. The only
771
00:37:31.320 --> 00:37:33.800
rules in the dreamer's office are do not plan and
772
00:37:33.840 --> 00:37:37.400
do not critique. Just see it unfolding as if it's
773
00:37:37.400 --> 00:37:37.960
on a movie.
774
00:37:38.360 --> 00:37:38.559
Right.
775
00:37:38.800 --> 00:37:42.519
And then when you've got a vision to everybody walking
776
00:37:42.519 --> 00:37:44.880
into the next office where you can storyboard what has
777
00:37:44.920 --> 00:37:47.079
to happen to say, Okay, if I want to create this,
778
00:37:47.679 --> 00:37:49.239
what has to happen to be in place? Well, first
779
00:37:49.280 --> 00:37:51.119
I have to do this, and then this. I have
780
00:37:51.119 --> 00:37:52.519
to get a business. I get a good website. I
781
00:37:52.559 --> 00:37:53.960
got to get this. I have to get an offer.
782
00:37:54.079 --> 00:37:56.519
I have to do all these things in order. Now
783
00:37:56.679 --> 00:37:59.960
in this planning office, the only two rules don't add
784
00:38:00.119 --> 00:38:02.320
new things of the vision and don't critique it. You know,
785
00:38:02.400 --> 00:38:04.880
don't be the party pooper there. Just think what has
786
00:38:04.920 --> 00:38:06.639
to happen. So, now you've got a vision and a
787
00:38:06.639 --> 00:38:10.039
basic plan, then you change up the scenery and you
788
00:38:10.079 --> 00:38:12.840
go to the critics office. Now, the critic is not
789
00:38:12.960 --> 00:38:14.599
the fun one to be. But you know, fleet if
790
00:38:14.639 --> 00:38:17.719
you've ever had an idea and you've taken it to spouse,
791
00:38:17.719 --> 00:38:20.800
a friend, a colleague, a business partner, and an employee, I
792
00:38:20.800 --> 00:38:23.440
got this idea. A lot of times human nature is
793
00:38:23.480 --> 00:38:25.480
when they hear that, if they don't fully understand it,
794
00:38:25.719 --> 00:38:27.800
they tell you all the reasons it won't work. This
795
00:38:27.840 --> 00:38:30.280
is what it won't work. I'm in the dreamers mode
796
00:38:30.360 --> 00:38:32.440
right here. I'm I'm in this visionary state and people
797
00:38:32.480 --> 00:38:35.840
are pooping in my party. So the goal of the
798
00:38:35.880 --> 00:38:37.800
critic is to do is to think, not to shoot
799
00:38:37.800 --> 00:38:39.679
it down, but to think of all the obstacles and
800
00:38:39.760 --> 00:38:42.519
challenges that might get in the way, both internally to
801
00:38:42.599 --> 00:38:45.840
your resources and externally to market forces, to go well,
802
00:38:45.880 --> 00:38:47.320
this could go wrong, and this could go wrong, and
803
00:38:47.360 --> 00:38:50.559
this could go wrong. Now once more in this critics office,
804
00:38:50.719 --> 00:38:52.960
Billy rules. Don't add new things to the dream and
805
00:38:53.000 --> 00:38:55.840
don't solve it. You can't solve one problem in a
806
00:38:55.840 --> 00:38:59.000
different mindset. So once you have a vision, a plan,
807
00:38:59.079 --> 00:39:01.320
and some of the critiques, you can go back and
808
00:39:01.360 --> 00:39:04.079
you can examine how do I overcome these obstacles or
809
00:39:04.079 --> 00:39:06.880
these challenges. Once in a while, you can't. Once in
810
00:39:06.880 --> 00:39:08.400
a while you're like, you know what, that wasn't actually
811
00:39:08.400 --> 00:39:09.960
a good idea, But I'm glad I went through this
812
00:39:10.000 --> 00:39:12.400
process in order to shoot it down so that I
813
00:39:12.400 --> 00:39:15.199
didn't run off. The author Keith Cunningham is a great
814
00:39:15.239 --> 00:39:18.320
saying like, there's nothing worse than running enthusiastically in the
815
00:39:18.360 --> 00:39:20.639
wrong direction. And I know I've done that before when
816
00:39:20.679 --> 00:39:23.599
I failed to do this strategy. But also failing to
817
00:39:23.599 --> 00:39:26.159
do this strategy, you might abort an idea before it's
818
00:39:26.559 --> 00:39:29.840
you know, before it's fully nurtured. And for me, this
819
00:39:29.920 --> 00:39:32.960
is the single biggest strategic thing I do with or
820
00:39:33.039 --> 00:39:36.079
without AI. I do happen to use AI with it,
821
00:39:36.079 --> 00:39:37.960
because I'll be coming up with the vision and I'll
822
00:39:38.039 --> 00:39:40.280
use chat GPT to say how else, what else could
823
00:39:40.280 --> 00:39:42.920
be better? Et cetera, and I just go back and forth.
824
00:39:42.960 --> 00:39:46.800
But the last piece about this thinking tool, I love
825
00:39:47.000 --> 00:39:49.440
explaining this to everybody I work with. I tell my clients,
826
00:39:49.440 --> 00:39:51.920
I tell my partners, my colleagues, et cetera, my wife.
827
00:39:52.280 --> 00:39:54.880
These three offices exist and I tell them the rules
828
00:39:55.119 --> 00:39:57.440
and that way when I approach them, like fleet, you
829
00:39:57.480 --> 00:39:59.679
and I are business partners, and I go fleet step
830
00:39:59.679 --> 00:40:02.679
into the dreamer's office with me. I got an idea. Now,
831
00:40:02.679 --> 00:40:05.400
what I've just done is giving you the permission to
832
00:40:05.519 --> 00:40:08.280
turn off your critic and your planner for a minute
833
00:40:08.559 --> 00:40:12.199
and just dream with me. Because then if you know this,
834
00:40:12.280 --> 00:40:13.880
you might say, hey, can we step into the critics
835
00:40:13.920 --> 00:40:15.960
office real quick? I found some things that might go wrong,
836
00:40:16.440 --> 00:40:19.559
and I will absolutely say yes, let's do it. So
837
00:40:20.079 --> 00:40:23.079
this has nothing to do with AI, but it's more
838
00:40:23.119 --> 00:40:25.760
powerful than anything. Ali's really important.
839
00:40:25.800 --> 00:40:29.079
I spent the early part of my consulting career facilitating
840
00:40:29.079 --> 00:40:32.079
a lot of creative planning and brainstorming and so forth.
841
00:40:32.119 --> 00:40:35.480
And the key there was not to mix creativity and
842
00:40:35.599 --> 00:40:40.039
dreaming with analysis and criticism. Creativity and you have to
843
00:40:40.119 --> 00:40:43.480
really work. This was creating a safe space. We're really
844
00:40:43.480 --> 00:40:46.400
trying to create that dream office where people felt completely safe.
845
00:40:46.599 --> 00:40:48.599
They weren't worried about the boss, they weren't worried about
846
00:40:48.639 --> 00:40:51.119
it tether, they were just on buyer with creativity. Then
847
00:40:51.199 --> 00:40:52.920
you take that and then you start working with you
848
00:40:52.960 --> 00:40:53.400
get it.
849
00:40:53.360 --> 00:40:56.840
Because they're spending all of their creative abilities being risk
850
00:40:56.840 --> 00:40:58.440
averse and think of what can go wrong. But if
851
00:40:58.480 --> 00:41:00.840
you let them turn that off and then channel it
852
00:41:00.840 --> 00:41:03.440
into Like I've had some of the most critical party
853
00:41:03.480 --> 00:41:05.559
proopers come up with some of the most brilliant ideas
854
00:41:05.559 --> 00:41:07.039
with me when I do this with them. So I'm glad.
855
00:41:07.039 --> 00:41:09.920
I'm glad that you've got some experience in segmenting those
856
00:41:10.079 --> 00:41:11.119
mental states.
857
00:41:11.400 --> 00:41:14.039
Yeah, so this has all been incredibly illuminating there. You
858
00:41:14.079 --> 00:41:17.440
mentioned before that you've been through a couple of successful exits,
859
00:41:17.519 --> 00:41:20.079
not quite successful enough to retire yet, but none unless
860
00:41:20.360 --> 00:41:22.760
launch of business took it to a certain point exit it.
861
00:41:22.800 --> 00:41:26.239
That's very successful, going to be proud of. So a
862
00:41:26.280 --> 00:41:30.760
lot of entrepreneurs and founders of businesses aren't thinking about
863
00:41:30.840 --> 00:41:33.400
exit to begin with. I mean, some are, they may
864
00:41:33.400 --> 00:41:35.360
have that idea, especially you know in the whole kind
865
00:41:35.360 --> 00:41:37.440
of Silicon Valley world, but a lot of people just
866
00:41:37.440 --> 00:41:39.079
started as what they love to do, they want to
867
00:41:39.119 --> 00:41:40.760
do it. They're taking what they already love turning it
868
00:41:40.800 --> 00:41:41.519
into a business.
869
00:41:41.800 --> 00:41:42.800
This is what they want to do.
870
00:41:42.800 --> 00:41:45.119
They have no idea of they're not thinking about retiring
871
00:41:45.239 --> 00:41:47.760
or exiting. But we're all in exit someday one where
872
00:41:47.960 --> 00:41:52.119
they're right. So it's very helpful to have the exit
873
00:41:52.239 --> 00:41:55.440
mindset when they want to build a business, because what
874
00:41:55.440 --> 00:41:59.000
you're really talking about there is business valuation, right, and
875
00:41:59.119 --> 00:42:03.320
so the more more exitable your business becomes, the higher
876
00:42:03.400 --> 00:42:06.920
the valuation of the business, the multiple the multiple of
877
00:42:06.920 --> 00:42:11.000
its soluar discrady income. And so I would assume that
878
00:42:11.039 --> 00:42:14.719
in today's world, and more so every month every year,
879
00:42:15.239 --> 00:42:18.760
for a business to have a decent evaluation, it better
880
00:42:18.840 --> 00:42:22.039
be fully integrated with the AI tools. Otherwise, oh yeah,
881
00:42:22.199 --> 00:42:24.599
some discount points that are going to get bigger and
882
00:42:24.599 --> 00:42:27.159
bigger and bigger and bigger in terms of the valuation.
883
00:42:27.519 --> 00:42:28.840
So I wonder if you could talk about that.
884
00:42:28.960 --> 00:42:31.119
The importance is we're you know, in our audience, are
885
00:42:31.519 --> 00:42:35.119
bootstrapping entrepreneurs out there. As you're building your business at
886
00:42:35.159 --> 00:42:38.239
whatever level you're growing or you're scaling, if you're not
887
00:42:38.440 --> 00:42:41.719
integrating AI into it, you could be really hurting yourself
888
00:42:41.760 --> 00:42:44.559
down the road if and when you decide you would
889
00:42:44.639 --> 00:42:46.719
like to exit one form or another or bring on
890
00:42:46.800 --> 00:42:49.760
additional capital or whatever you're doing. But you may be
891
00:42:49.960 --> 00:42:53.840
really getting looking at a major evaluation discount if you're
892
00:42:53.880 --> 00:42:55.519
not fully utilizing AI.
893
00:42:56.000 --> 00:42:57.440
You know, you're spot on. And here's the thing I
894
00:42:57.480 --> 00:43:00.599
actually think every single business owner, an entrepreneur is looking
895
00:43:00.639 --> 00:43:03.400
for an exit. The definition though, of an exit doesn't
896
00:43:03.400 --> 00:43:06.280
necessarily mean selling the business. They want to exit the
897
00:43:06.320 --> 00:43:09.079
things they don't like doing in that business. Now, you
898
00:43:09.119 --> 00:43:12.719
can exit a business by hiring somebody to run it
899
00:43:12.760 --> 00:43:16.119
while you go sit Margarite's, you know in Cabo. You
900
00:43:16.199 --> 00:43:18.760
could exit the things you don't like about a business
901
00:43:18.760 --> 00:43:21.760
by hiring all these people and getting AI if I'd
902
00:43:21.800 --> 00:43:23.880
in there, so that once more you can just focus
903
00:43:23.920 --> 00:43:25.639
on the things you want to do. So I like
904
00:43:25.719 --> 00:43:29.159
to look at exit as there's a lot of different
905
00:43:29.159 --> 00:43:31.039
ways to exit a business, right. One of them is
906
00:43:31.039 --> 00:43:32.519
to sell it, another one is to shut it down.
907
00:43:32.519 --> 00:43:35.599
Another one is just for yourself up. Another mentor of
908
00:43:35.599 --> 00:43:38.320
mine when I was starting another e commerce business that
909
00:43:38.400 --> 00:43:40.599
ended up failing, and I told him I'm building this
910
00:43:40.639 --> 00:43:42.800
business so I can sell it, and he goes, let
911
00:43:42.800 --> 00:43:45.079
me give you some advice. Don't build a business with
912
00:43:45.119 --> 00:43:47.679
the intention of selling it. Build a business that you
913
00:43:47.719 --> 00:43:50.840
would want to buy. And it just so happens that
914
00:43:50.920 --> 00:43:53.440
those two those two things are the exact same thing.
915
00:43:53.519 --> 00:43:56.159
Because I want to buy a business that doesn't require
916
00:43:56.199 --> 00:43:58.159
me to spend all of my time in it. I
917
00:43:58.159 --> 00:44:01.280
want to buy something that's highly systematized, they're automated, and
918
00:44:01.320 --> 00:44:05.039
I can come in and just push buttons and make money.
919
00:44:05.440 --> 00:44:09.000
And like you said, if you're not integrating AI into
920
00:44:09.000 --> 00:44:11.400
your business, if you are trying to sell the business
921
00:44:11.400 --> 00:44:14.199
and establish your valuation, you know you are going to
922
00:44:14.239 --> 00:44:17.039
be if you're sitting at the closing table, especially if
923
00:44:17.079 --> 00:44:19.000
you're dealing with like private equity or somebody like that,
924
00:44:19.559 --> 00:44:22.360
what you do now is going to determine whether you're
925
00:44:22.400 --> 00:44:26.360
the prize or the prey. So if you're the prize,
926
00:44:26.519 --> 00:44:30.320
meaning you've got this thing automated, it's excellent, it's systematized,
927
00:44:30.320 --> 00:44:32.880
you've got solps, you've got quality people running it. You
928
00:44:32.880 --> 00:44:34.199
know these guys are going to come in and see
929
00:44:34.239 --> 00:44:36.679
you as we got to buy this thing because it's
930
00:44:36.719 --> 00:44:39.159
going to be easy for us. But if you don't
931
00:44:39.199 --> 00:44:40.679
have that, they're going to see you as the prey.
932
00:44:40.719 --> 00:44:43.360
They may still want to buy it, but they're thinking.
933
00:44:43.599 --> 00:44:45.559
You know, I've purchased some businesses too, and if I
934
00:44:45.599 --> 00:44:47.199
see that they're not doing a bunch of things that
935
00:44:47.199 --> 00:44:49.559
they could be doing that I would do. I'm looking
936
00:44:49.599 --> 00:44:51.920
at it, and you know I'm salivating because I'm going
937
00:44:51.960 --> 00:44:54.119
to get in. I can aiify this I can hire
938
00:44:54.119 --> 00:44:55.679
this I can fire this person. I can do that,
939
00:44:56.239 --> 00:44:59.639
and I'm going to reap all the rewards of innovating
940
00:44:59.679 --> 00:45:02.320
inside that business. I'm going to give you half of
941
00:45:02.360 --> 00:45:04.639
what you might have gotten to that. And I'm you know,
942
00:45:04.679 --> 00:45:07.840
once more, you're the prize of the prey, and if
943
00:45:07.840 --> 00:45:11.239
you want to be the prize, you have to maybe
944
00:45:11.239 --> 00:45:13.800
take a couple steps back to take three steps forward
945
00:45:14.360 --> 00:45:15.480
and integrate this.
946
00:45:15.719 --> 00:45:15.800
Now.
947
00:45:15.840 --> 00:45:18.039
I was talking just last night in a Mastermind to
948
00:45:18.199 --> 00:45:20.960
my good friend John Asaraf, who some people may know
949
00:45:20.960 --> 00:45:24.039
who he is, but very successful on his genre. And
950
00:45:24.119 --> 00:45:26.880
so he was even saying, non negotiable. If you don't
951
00:45:26.920 --> 00:45:28.920
know AI, you're not getting hired. If you refuse to
952
00:45:28.960 --> 00:45:32.639
learn AI, you're out. And if you are, you know,
953
00:45:32.639 --> 00:45:35.639
we're doing internal training all the time because it is
954
00:45:35.679 --> 00:45:38.880
a non negotiable thing here in this business. Yeah.
955
00:45:38.880 --> 00:45:41.880
Absolutely, Now, you just mentioned this a piece earlier. You
956
00:45:41.920 --> 00:45:44.480
mentioned playbooks, you know, and a lot of people have
957
00:45:44.559 --> 00:45:46.800
resistance around this, but this is one of the real
958
00:45:46.920 --> 00:45:50.400
keys to systematizing any business and increasing its value. Right,
959
00:45:50.599 --> 00:45:52.960
Making a plug and play all the operations and everything
960
00:45:53.000 --> 00:45:54.880
so you can move people in and odd of positions
961
00:45:54.920 --> 00:45:57.639
and some digs over Connutes. So I mean it's really
962
00:45:57.679 --> 00:46:01.079
the core of systematizing any business. And you know, generally
963
00:46:01.159 --> 00:46:03.599
the old way is while you're doing stuff, you know,
964
00:46:03.719 --> 00:46:05.360
you have to write down what you're doing, you have
965
00:46:05.440 --> 00:46:07.639
to document that, and you know, we've got some tools
966
00:46:07.639 --> 00:46:09.519
to make that a little easier. But people say, all,
967
00:46:09.519 --> 00:46:10.719
it's just getting in a way I want to do.
968
00:46:10.719 --> 00:46:12.840
It's slowed me down with it, you know. And so
969
00:46:13.440 --> 00:46:16.880
now I believe it's getting easier and easier to use
970
00:46:17.000 --> 00:46:21.079
AI tools to create your playbooks so as you're working.
971
00:46:21.119 --> 00:46:22.519
So I wonder if you could talk about that, because
972
00:46:22.519 --> 00:46:25.000
to me, that's one of the real stumbling blocks for
973
00:46:25.199 --> 00:46:27.800
the owner the founder to do that himself, but then
974
00:46:27.840 --> 00:46:30.119
also to get the team members to do that to
975
00:46:30.199 --> 00:46:32.880
systematize the business. So could you talk about how it's
976
00:46:32.880 --> 00:46:33.639
gotten easier.
977
00:46:33.840 --> 00:46:35.639
Yeah, And this has always been an achilles hill of
978
00:46:35.639 --> 00:46:38.280
mine and is exactly for what you said. Like entrepreneurs,
979
00:46:38.679 --> 00:46:42.159
we move fast. We are quick starts, visionaries, and anything
980
00:46:42.159 --> 00:46:44.440
that slows us up and steals our momentum we hate
981
00:46:44.760 --> 00:46:47.280
and lass screw it or whatever. We either rush through it.
982
00:46:47.360 --> 00:46:49.719
And we just figured out that's you know, like bulls
983
00:46:49.719 --> 00:46:52.360
in a China shop, and so you know, my other
984
00:46:52.400 --> 00:46:54.239
exits probably would have been I know, they'd been a
985
00:46:54.320 --> 00:46:56.760
heck of a lot bigger if they weren't solely dependent
986
00:46:56.800 --> 00:46:58.840
on me figuring stuff out as it goes and not
987
00:46:58.960 --> 00:47:01.559
having these systems. It was a hard one lesson. And
988
00:47:02.320 --> 00:47:05.039
yes it is a lot easier. There's tools out there.
989
00:47:05.440 --> 00:47:10.360
Processstreet dot Com guide with two d's guidd is another tool.
990
00:47:10.599 --> 00:47:13.000
But even Loom, which a lot of people are familiar with,
991
00:47:13.039 --> 00:47:15.440
the Loom video. You know, we create screen flows of
992
00:47:15.760 --> 00:47:18.679
doing things. Now they have the AI features in there,
993
00:47:18.760 --> 00:47:20.400
which I don't know if you're familiar with this, but
994
00:47:20.679 --> 00:47:23.800
I can film a process screen recording my video talking
995
00:47:23.800 --> 00:47:25.760
through what I'm doing, and they have a little button
996
00:47:25.800 --> 00:47:28.079
you can push that says like, create an sop out
997
00:47:28.119 --> 00:47:30.800
of what you did, and it goes in there, listens
998
00:47:30.800 --> 00:47:33.679
to the transcript and it just writes out, okay, he
999
00:47:33.719 --> 00:47:35.800
did this step by step by step by step by step,
1000
00:47:36.280 --> 00:47:39.559
and it makes the systemization like a no brainer, and
1001
00:47:39.599 --> 00:47:42.280
then you send it to somebody else. The other thing
1002
00:47:42.360 --> 00:47:44.760
that I always recommend is as if you're at a
1003
00:47:44.920 --> 00:47:49.400
squirrely quick start entrepreneur, you know, like me, hire the people,
1004
00:47:49.880 --> 00:47:51.599
just make sure that the people you're hiring are very
1005
00:47:51.639 --> 00:47:54.760
process oriented and they will and then give them the
1006
00:47:54.800 --> 00:47:57.159
tools to make this easy because they'll do the things
1007
00:47:57.159 --> 00:47:59.760
that don't come naturally to you. But you know the
1008
00:48:00.239 --> 00:48:02.400
piece when I think about sysimization, and I was mentioning
1009
00:48:02.719 --> 00:48:07.159
in the automation bucket agents. So if you systematize it
1010
00:48:07.239 --> 00:48:09.760
once or you just have those steps, there are tools
1011
00:48:09.800 --> 00:48:12.639
like chat GPT's operator, and there's another tool that most
1012
00:48:12.679 --> 00:48:17.199
people don't know about. It's a convergence. Dot Ai is
1013
00:48:17.480 --> 00:48:19.840
a tool very much like this where you go in
1014
00:48:19.880 --> 00:48:21.800
and you plug in. I want you to go to
1015
00:48:21.840 --> 00:48:24.719
this website, log in with my credentials, go to this,
1016
00:48:24.800 --> 00:48:27.440
search for this, create a list of this, create a spreadsheet,
1017
00:48:27.480 --> 00:48:31.199
contact these people, and you give it in plain English
1018
00:48:31.280 --> 00:48:32.920
if you were talking to a person what you wanted
1019
00:48:32.960 --> 00:48:35.760
to do, and you can watch on the screen as
1020
00:48:35.800 --> 00:48:39.320
it opens up a virtual browser on its side and
1021
00:48:39.360 --> 00:48:42.400
it does all of these things for you. Now, most
1022
00:48:42.440 --> 00:48:44.559
of it this is still such infancy. I have not
1023
00:48:44.599 --> 00:48:47.440
seen anything that is tremendously valuable across all things, because
1024
00:48:47.440 --> 00:48:49.679
it still messes up. But we're getting to that point
1025
00:48:49.679 --> 00:48:52.480
where if you have the sop down, you plug that
1026
00:48:52.599 --> 00:48:55.840
into a language model, tell it what you wanted to do,
1027
00:48:55.880 --> 00:48:57.840
and it'll just go do the things for you. You know,
1028
00:48:57.920 --> 00:49:00.239
it's funny. I was watching a YouTube video of a
1029
00:49:00.280 --> 00:49:03.480
guy I followed, Gray Guisenberg, really really good entrepreneur, and
1030
00:49:03.519 --> 00:49:05.599
he was showing a video of another guy who was
1031
00:49:05.639 --> 00:49:07.960
going through chat scheepets operator, which you know, it costs
1032
00:49:07.960 --> 00:49:09.480
two hundred dollars a month at the time of this
1033
00:49:09.760 --> 00:49:12.559
filming to get But he was like, I'm gonna show
1034
00:49:12.559 --> 00:49:14.880
you a demo. So he goes, I got this like,
1035
00:49:14.880 --> 00:49:16.920
I don't know five hundred dollars pizza oven, I know
1036
00:49:16.960 --> 00:49:19.480
how much it costs, and I think there's probably other
1037
00:49:19.519 --> 00:49:21.039
people who want it, So we're going to do test
1038
00:49:21.079 --> 00:49:24.239
on how to do arbitrage. So he used chat shipts operator,
1039
00:49:24.280 --> 00:49:27.519
and he said, log into my Facebook account, search the
1040
00:49:27.559 --> 00:49:31.360
marketplace for this type of pizza oven, create a spreadsheet
1041
00:49:31.760 --> 00:49:35.000
of everything you find, and then message every single one
1042
00:49:35.119 --> 00:49:38.360
of the sellers from my Facebook account, offer them a
1043
00:49:38.400 --> 00:49:41.079
thirty percent discount to what they're asking to see if
1044
00:49:41.079 --> 00:49:43.360
they'll take cash, and then come back and update the
1045
00:49:43.400 --> 00:49:45.920
spreadsheet and it did it. Now, then his next step
1046
00:49:45.920 --> 00:49:47.639
would be to take these over and list them on eBay.
1047
00:49:47.679 --> 00:49:50.239
Et cetera. But he was showing how these virtual machines
1048
00:49:50.239 --> 00:49:53.719
can actually do all of these steps without any human insight.
1049
00:49:54.119 --> 00:49:57.480
So we're getting to the point where having SOPs is
1050
00:49:57.519 --> 00:50:00.119
not only important, but now you're going to be to
1051
00:50:00.159 --> 00:50:01.760
give these SOPs the computers and they're going to be
1052
00:50:01.960 --> 00:50:03.360
able to do a lot of the stuff for you.
1053
00:50:03.880 --> 00:50:07.320
Absolutely. Well, this has been illuminating, Brad, and You've had
1054
00:50:07.440 --> 00:50:09.400
so much value here. I mean, I'm kind of on
1055
00:50:09.400 --> 00:50:11.760
fire just with the possibilities. I'm making notes. You're ready
1056
00:50:11.800 --> 00:50:14.280
to go out? They glad I didn't bore you. Yeah.
1057
00:50:14.639 --> 00:50:16.800
I love the five buckets that that just makes the
1058
00:50:16.840 --> 00:50:20.280
journey so clear. It provides such clarity. So how do
1059
00:50:20.320 --> 00:50:22.880
people find out more about you and your work and
1060
00:50:22.920 --> 00:50:25.760
your business? And also I think you have some possible
1061
00:50:25.800 --> 00:50:28.119
free gifts for audience in some way they can learn
1062
00:50:28.119 --> 00:50:30.199
more about you and some things they can take advantage of.
1063
00:50:30.280 --> 00:50:31.159
So tell us about that.
1064
00:50:31.320 --> 00:50:33.760
Yeah, I sure do. So, you know, I've got you know,
1065
00:50:34.119 --> 00:50:36.400
two primary websites if you just want to say, Okay,
1066
00:50:36.440 --> 00:50:38.039
who is Brad? You can go to bradcast d ansa
1067
00:50:38.039 --> 00:50:42.079
dot com or my consulting company, Accelerated Intelligence dot AI
1068
00:50:42.639 --> 00:50:46.079
and I'm also putting together a series of resources, including
1069
00:50:46.519 --> 00:50:48.920
that ICE framework that I talked about, like it's a
1070
00:50:48.960 --> 00:50:51.440
simple spreadsheet that you can go through to prioritize projects,
1071
00:50:51.800 --> 00:50:54.719
as well as my favorite list of tools that I
1072
00:50:54.800 --> 00:50:57.480
use to kind of help separate, you know, the signal
1073
00:50:57.519 --> 00:51:00.800
from the noise from there, and just a handful of
1074
00:51:00.840 --> 00:51:03.039
resources that I use every single day in my business.
1075
00:51:03.480 --> 00:51:05.599
And on top of that, I've also got an AI
1076
00:51:05.800 --> 00:51:09.519
clone that I built that is got a lot of
1077
00:51:09.519 --> 00:51:11.400
my knowledge base in it that I use where people
1078
00:51:11.440 --> 00:51:13.400
can chat back and forth if they want to have questions,
1079
00:51:13.880 --> 00:51:16.599
and it's just like a tremendous resource and you can
1080
00:51:16.599 --> 00:51:21.079
get that by visiting visit Brad dot com, forward slash entrepreneur,
1081
00:51:21.559 --> 00:51:23.440
you know and realistic. If you want to reach out,
1082
00:51:23.599 --> 00:51:25.159
do you like this, you want to contact me, just
1083
00:51:25.280 --> 00:51:30.400
email me at hello at Accelerated Intelligence dot AI and
1084
00:51:30.480 --> 00:51:33.480
myself or my assistant will answer and happy to point
1085
00:51:33.480 --> 00:51:36.039
you in the right direction. But it's an exciting time.
1086
00:51:36.559 --> 00:51:38.639
We don't know what's coming next. We know it's coming
1087
00:51:38.679 --> 00:51:41.199
fast though, Like most people, like I was getting a
1088
00:51:41.199 --> 00:51:43.119
little bit burned out of you know, doing the same
1089
00:51:43.119 --> 00:51:45.320
old thing and marketing and business et cetera, and Ai
1090
00:51:45.440 --> 00:51:47.199
kind of made me feel like a fourteen year old
1091
00:51:47.199 --> 00:51:49.280
again with a new toy. Now the key is to
1092
00:51:49.440 --> 00:51:50.840
not treat it like a toy, but to treat it
1093
00:51:50.880 --> 00:51:51.280
like a tool.
1094
00:51:51.440 --> 00:51:55.360
Yeah, absolutely so, Brad Costanzo Accelerated Intelligence.
1095
00:51:55.679 --> 00:51:56.760
Thank you so much.
1096
00:51:56.840 --> 00:51:58.639
This has been incredibly.
1097
00:51:58.119 --> 00:51:59.320
Valuable and eliminating.
1098
00:52:00.119 --> 00:52:02.639
You all the best with your ongoing endeavors, and it
1099
00:52:02.719 --> 00:52:04.280
is an exciting time to be alive.
1100
00:52:04.760 --> 00:52:06.119
Thanks Lee be Well.
1101
00:52:06.800 --> 00:52:10.679
Thank you for joining me on the Radical Responsibility Podcast. Remember,
1102
00:52:10.760 --> 00:52:13.440
real change happens when we commit to our growth, face
1103
00:52:13.480 --> 00:52:17.079
our challenges with compassion, and stay open to transformation. If
1104
00:52:17.079 --> 00:52:20.360
you found this episode helpful, I encourage you to subscribe
1105
00:52:20.360 --> 00:52:23.719
and help us spread the message of healing and personal empowerment.
1106
00:52:23.800 --> 00:52:27.280
Stay grounded, stay present, and stay true to you. Take care,