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I then asked if everybody
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would mind sharing it.
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I was like, guys,
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I'm really, I'm
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passionate about this.
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You know, I really
7
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want, you know, to
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get the word out.
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I would love it.
10
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If everyone could please
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share this email with
12
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five friends that you
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think might be interested.
14
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so I didn't have
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to do a thing.
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I sent two emails and
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I had my first 200 or
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so people on my list.
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Pretty good start.
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You probably wouldn't
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believe me if I told
22
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you that I went from
23
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zero to 20, 000 plus
24
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email subscribers in
25
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my very first year
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of business without
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spending a cent on ads.
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But it's true.
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And inside
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this episode,
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I'm going to
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tell you exactly
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how I did it.
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Hey guys, it is Kate
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here from Hello Funnels
36
00:00:50,115 --> 00:00:51,325
and welcome back to the
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Doing It Online podcast.
38
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Today, we are talking about
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your funnel's best friend,
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00:00:57,731 --> 00:01:00,341
and that is the power of
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building your email list.
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Now, I'm not going to get
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into the the email versus
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social media debate right
45
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now, that's a whole other
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episode, but I'm going to
47
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assume if you're listening
48
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or watching this episode,
49
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then you're on board with
50
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just how important it
51
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is to have an email list
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and not just important
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across the board, but
54
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it is never more important
55
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than right at the
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start of your business.
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And I'll tell you why.
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Because the thing is, when
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you are in the beginning
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phases of business, when
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you are still trying to
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figure things out, you
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need to be able to test.
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And you need to test a
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lot and get feedback.
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You need to see
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what is working and
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what isn't working.
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And you know what?
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You don't want to
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be setting fire to
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money to do that.
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And by that, having
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to spend Again and
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again on ads, just
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to get feedback maybe
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something isn't working.
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It is so, so much easier
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to nail your messaging,
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to make amazing products
81
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and to really be able to
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set up, you know, a sales
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system and a marketing
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system that allows you
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to grow even faster.
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When you have that initial
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pool of people that
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you can use to get that
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feedback from without
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having to pay for it.
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So that's what
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I'm talking about.
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Now, the problem is that
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pool, that first 500
95
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or a couple of thousand
96
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even of people on your
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email list, that is the
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hardest ones to get.
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But they are also the
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most important and a lot
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of people get stuck
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here because you don't
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know which one of the
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10 million different
105
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strategies you should be
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focusing on to get that
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initial boost forward.
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And that's what I want
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to help you with today,
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because my very first
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business, which I started
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back in 2007, guys.
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So there wasn't much going
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on social media then.
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I didn't really have
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much of a choice, but
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to build an email list.
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It also was an email
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based business.
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So that kind of helped
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with my focus, but
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you know, I was so.
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lucky back then that I did
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stumble across a couple
125
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of strategies that worked
126
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really well and that
127
00:03:09,436 --> 00:03:11,236
allowed me to not just get
128
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first 500 or even first
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couple of thousand, but to
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get over 20, 000, I think
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it was almost 25, 000.
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It was in I can't remember
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what it was called.
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It's a, it's a.
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Email system that doesn't
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even exist anymore.
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So I can't go back and
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get the exact, like, get
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the exact numbers, but
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it's around about 25,
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000, like, maybe a little
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under a little above,
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um, in that first year.
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and I, the reason I
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know it's that number is
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because Like, we had to
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go up to the next plan
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and I was like, Oh my
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gosh, it's too expensive.
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I don't want to pay
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60 a month or whatever
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it is when we go up
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to the next plan.
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but anyway, that's another
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story for another day.
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So, I was just
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super lucky and not
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everyone is so lucky.
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And that's why I want
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to walk you through
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exactly what I did today.
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these are short
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episodes, guys.
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They're quick.
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They're snackable.
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They're designed to, you
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know, to get in, tell
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you what to do so you
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can go and implement.
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But if you would like
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a bit more of a step
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by step breakdown,
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including a bunch more
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list building strategies,
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because it's been a
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little while since 2007.
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Let's be honest.
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I've actually put
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together a totally free
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guide called 0 to 20k.
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And so in that guide,
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I'm able to go deep.
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It's like 46 pages long,
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Of list building strategies
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that work and there are
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a couple of paid ones
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in there, but most of
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'em are totally free.
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Um, so we're gonna go
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through in that like what
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I did in that first year,
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as well as all of the ones
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that I've picked up along
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the way in the last like
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17 years of list building.
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So all you need to do, if
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you wanna grab that guide,
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like I said, it's totally
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free, super value packed.
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Just head on over to our
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Instagram account, uh,
202
00:04:41,459 --> 00:04:42,629
which is at Hello Funnels.
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We'll pop a link below
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and then just DM us.
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20 K.
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So that's two zero K
207
00:04:48,404 --> 00:04:49,214
and we will send you
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the link and you can
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grab it all from there.
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But yeah, if you'd rather
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the audio version, that's
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what we're here for.
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all right, let's dive in to
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the three main things that
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were able to really kick
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off that list building and
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then took it to the next
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level and the next again.
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as I said, that
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business that I was.
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Launching and building was
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an email based business.
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So it was a daily
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email newsletter.
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So day one, I didn't want
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to send that to nobody.
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So the first thing I did
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was I went and this is
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probably slightly illegal.
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So I wouldn't recommend
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you do this, but basically
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I took every email address
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that I had that I knew
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of all of my personal
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contacts and I put
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them on my email list.
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And that probably got
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me my first, what?
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100 or so.
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And in that first
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email that I sent
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out, I let them know.
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I'm like,
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Hey guys, I'm
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creating this thing.
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I've invited you
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to it, slightly
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against your will.
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if you don't want
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to keep hearing
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from me,
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here's the link.
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And that was, you know,
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that was fine, but that
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got me my first bunch.
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Then the next thing
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that I did, which I'd
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still would put under
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this same category was I
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then asked if everybody
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would mind sharing it.
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I was like, guys,
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I'm really, I'm
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00:05:51,611 --> 00:05:52,711
passionate about this.
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You know, I really
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want, you know, to
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get the word out.
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I would love it.
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If you, if everyone could
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00:05:58,191 --> 00:05:59,820
please share this email
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with five friends that you
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00:06:01,880 --> 00:06:03,540
think might be interested.
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So it was kind of like a
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bit of those, you know,
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00:06:05,550 --> 00:06:07,820
those old, um, chain letter
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00:06:07,830 --> 00:06:08,960
vibes that you used to get.
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Like if you don't
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00:06:09,390 --> 00:06:10,020
pass this on to.
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00:06:10,610 --> 00:06:11,340
35 people.
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When you're 30, you'll
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get hit by a truck
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or something random.
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00:06:14,200 --> 00:06:15,220
Like it was, it was
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00:06:15,220 --> 00:06:15,980
kind of inspired by
285
00:06:15,980 --> 00:06:16,860
that, but it worked.
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00:06:16,880 --> 00:06:18,246
And that got me up to
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00:06:18,246 --> 00:06:19,936
about 200 or so people.
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00:06:20,306 --> 00:06:20,806
So I didn't have
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00:06:20,806 --> 00:06:21,586
to do a thing.
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00:06:21,586 --> 00:06:23,536
I sent two emails and
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I had my first 200 or
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00:06:25,206 --> 00:06:26,306
so people on my list.
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Pretty good start.
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I was pretty happy and
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it didn't help that.
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Well, sorry, it
297
00:06:30,141 --> 00:06:31,361
did help that the
298
00:06:31,361 --> 00:06:32,281
emails I was sending,
299
00:06:32,357 --> 00:06:32,791
they were short,
300
00:06:32,871 --> 00:06:33,581
they were entertaining,
301
00:06:33,591 --> 00:06:34,343
they were value packed.
302
00:06:34,421 --> 00:06:34,971
So people were
303
00:06:34,981 --> 00:06:36,021
happy to get them.
304
00:06:36,542 --> 00:06:37,932
All right, let's move
305
00:06:37,932 --> 00:06:39,252
on to the second thing
306
00:06:39,252 --> 00:06:40,102
I did because I stayed
307
00:06:40,102 --> 00:06:41,642
stuck at that 200 ish
308
00:06:41,642 --> 00:06:42,922
number for a while.
309
00:06:42,962 --> 00:06:43,712
And that was no fun.
310
00:06:43,782 --> 00:06:44,552
So I was like, okay,
311
00:06:44,902 --> 00:06:46,432
I've kind of exhausted
312
00:06:46,532 --> 00:06:48,702
my existing network.
313
00:06:48,990 --> 00:06:49,830
What can I do now?
314
00:06:49,844 --> 00:06:50,490
I want to go bigger.
315
00:06:50,490 --> 00:06:51,601
I had big dreams
316
00:06:51,660 --> 00:06:52,410
like this in my head.
317
00:06:52,420 --> 00:06:53,110
This was going to be
318
00:06:53,350 --> 00:06:54,430
a multi million dollar
319
00:06:54,430 --> 00:06:56,350
company in like 18 months.
320
00:06:56,361 --> 00:06:56,720
And I was going to
321
00:06:56,720 --> 00:06:57,700
be retiring on an
322
00:06:57,700 --> 00:06:58,470
Island very soon.
323
00:06:58,510 --> 00:07:00,200
I love the naivete
324
00:07:00,220 --> 00:07:01,484
of someone in their
325
00:07:01,494 --> 00:07:02,334
early twenties who's
326
00:07:02,334 --> 00:07:02,884
creating a business.
327
00:07:03,324 --> 00:07:04,724
so the next thing I did.
328
00:07:04,949 --> 00:07:06,449
Was, and this was, again,
329
00:07:06,539 --> 00:07:09,079
I was using really the
330
00:07:09,079 --> 00:07:10,979
context I had and the
331
00:07:10,989 --> 00:07:11,839
experience I had, cause
332
00:07:11,839 --> 00:07:12,829
I was a journalist.
333
00:07:12,959 --> 00:07:14,200
I was like, well, when
334
00:07:14,210 --> 00:07:15,780
brands want to get
335
00:07:16,110 --> 00:07:17,520
exposure, they come
336
00:07:17,520 --> 00:07:18,720
to us and they ask us
337
00:07:18,720 --> 00:07:19,670
to write about them.
338
00:07:19,894 --> 00:07:22,015
So I want other people
339
00:07:22,015 --> 00:07:23,005
to write about me
340
00:07:23,005 --> 00:07:24,072
or Maybe I can go and
341
00:07:24,072 --> 00:07:25,092
write for other people.
342
00:07:25,212 --> 00:07:26,232
So again, I was a writer.
343
00:07:26,382 --> 00:07:27,462
I had, you know, that
344
00:07:27,462 --> 00:07:28,662
definitely was a help,
345
00:07:28,932 --> 00:07:29,742
but I went out and did a
346
00:07:29,742 --> 00:07:31,602
bunch of guest blogging.
347
00:07:31,692 --> 00:07:33,432
Now that's not really that
348
00:07:33,432 --> 00:07:34,512
much of a thing anymore.
349
00:07:34,512 --> 00:07:36,012
It still is a bit, but I
350
00:07:36,012 --> 00:07:37,122
would say the modern day
351
00:07:37,122 --> 00:07:38,472
equivalent of that would
352
00:07:38,472 --> 00:07:39,458
be going onto people's
353
00:07:39,458 --> 00:07:40,388
podcasts and going and
354
00:07:40,388 --> 00:07:41,588
doing a podcast tour.
355
00:07:41,888 --> 00:07:44,393
So, finding podcasts that
356
00:07:44,543 --> 00:07:46,613
have related audiences
357
00:07:46,959 --> 00:07:48,239
coming up with a couple
358
00:07:48,239 --> 00:07:49,869
of really killer topics
359
00:07:49,879 --> 00:07:50,749
you think their audiences
360
00:07:50,769 --> 00:07:52,489
might love and reaching
361
00:07:52,489 --> 00:07:53,449
out to them via email.
362
00:07:53,649 --> 00:07:54,229
Yes, it's a bit
363
00:07:54,229 --> 00:07:55,199
time intensive,
364
00:07:55,499 --> 00:07:56,439
but, this is the
365
00:07:56,439 --> 00:07:57,239
number one focus.
366
00:07:57,269 --> 00:07:57,949
This is so,
367
00:07:58,139 --> 00:07:58,669
so important.
368
00:07:59,154 --> 00:07:59,994
And so it's worth it.
369
00:08:00,215 --> 00:08:01,845
So that was the next thing
370
00:08:01,845 --> 00:08:02,815
I did that gave me like
371
00:08:02,875 --> 00:08:04,035
another dump, but it was
372
00:08:04,035 --> 00:08:04,765
a bit of a slow burn,
373
00:08:05,065 --> 00:08:05,885
a bit of hit and miss.
374
00:08:05,895 --> 00:08:06,747
So the third
375
00:08:06,747 --> 00:08:07,812
thing I did was
376
00:08:07,899 --> 00:08:09,080
what I would call a joint
377
00:08:09,140 --> 00:08:10,970
venture or, you know,
378
00:08:11,020 --> 00:08:12,410
something that, you know,
379
00:08:12,420 --> 00:08:12,860
when you're looking at
380
00:08:12,860 --> 00:08:13,470
the different types of
381
00:08:13,480 --> 00:08:14,500
audiences, you've got
382
00:08:14,570 --> 00:08:16,820
paid, you've got owned,
383
00:08:16,830 --> 00:08:17,940
which is like your email
384
00:08:17,940 --> 00:08:19,641
list, Or borrowed, which is
385
00:08:19,781 --> 00:08:21,121
other people's audiences.
386
00:08:21,481 --> 00:08:22,091
Um, and, you know,
387
00:08:22,241 --> 00:08:22,841
it's also called
388
00:08:22,851 --> 00:08:23,431
a joint venture.
389
00:08:23,461 --> 00:08:25,061
So this JV opportunity,
390
00:08:25,071 --> 00:08:26,051
someone emailed me and
391
00:08:26,051 --> 00:08:27,111
they said, look, we're
392
00:08:27,191 --> 00:08:29,871
creating this big giveaway.
393
00:08:30,381 --> 00:08:31,041
I feel like it was
394
00:08:31,041 --> 00:08:31,991
maybe for Mother's
395
00:08:31,991 --> 00:08:32,671
Day or something.
396
00:08:32,682 --> 00:08:33,341
There was definitely
397
00:08:33,341 --> 00:08:34,421
like a theme to it.
398
00:08:34,598 --> 00:08:35,416
but we're getting a bunch
399
00:08:35,416 --> 00:08:36,616
of online businesses.
400
00:08:36,896 --> 00:08:37,666
We're all going
401
00:08:37,666 --> 00:08:38,236
to get together.
402
00:08:39,221 --> 00:08:39,931
What we all did was
403
00:08:39,931 --> 00:08:42,371
actually we put in money to
404
00:08:42,641 --> 00:08:44,381
create this amazing prize.
405
00:08:44,701 --> 00:08:45,821
So it was like a really
406
00:08:45,831 --> 00:08:47,479
juicy prize and then we
407
00:08:47,479 --> 00:08:48,309
all committed
408
00:08:48,479 --> 00:08:49,629
to promoting it
409
00:08:49,789 --> 00:08:51,089
to our email list.
410
00:08:51,304 --> 00:08:52,384
The legalities of that
411
00:08:52,384 --> 00:08:54,544
exact set up back then,
412
00:08:54,631 --> 00:08:55,081
it was a bit more the
413
00:08:55,101 --> 00:08:56,121
wild, wild west, right?
414
00:08:56,121 --> 00:08:57,131
Like, things have tightened
415
00:08:57,131 --> 00:08:58,831
up a lot since then, um,
416
00:08:58,851 --> 00:09:01,041
but, you know, comparable
417
00:09:01,041 --> 00:09:02,451
today would be someone
418
00:09:02,461 --> 00:09:04,811
doing a bundle or a summit
419
00:09:04,961 --> 00:09:06,191
or yes, a group giveaway,
420
00:09:06,191 --> 00:09:06,991
but you probably set it
421
00:09:06,991 --> 00:09:08,011
up slightly differently.
422
00:09:08,048 --> 00:09:08,878
but yeah, this big
423
00:09:08,888 --> 00:09:11,108
competition ran some of
424
00:09:11,108 --> 00:09:12,378
the people who were part
425
00:09:12,378 --> 00:09:13,478
of it had massive lists.
426
00:09:13,488 --> 00:09:14,088
Some of us had
427
00:09:14,088 --> 00:09:14,708
smaller lists.
428
00:09:15,228 --> 00:09:16,658
Um, no one really seemed
429
00:09:16,718 --> 00:09:17,658
to mind because it kind of
430
00:09:18,238 --> 00:09:18,928
got this big momentum of
431
00:09:18,928 --> 00:09:20,381
its own It was definitely
432
00:09:20,401 --> 00:09:21,691
over 10,000 people,
433
00:09:21,832 --> 00:09:24,132
who opted in from that
434
00:09:24,222 --> 00:09:25,962
one activity alone.
435
00:09:26,382 --> 00:09:27,682
And it was so many in such
436
00:09:27,682 --> 00:09:28,912
a short period of time that
437
00:09:28,922 --> 00:09:30,162
my email service emailed
438
00:09:30,162 --> 00:09:30,622
me and they're like,
439
00:09:30,622 --> 00:09:31,692
Hey, are you a spammer?
440
00:09:31,692 --> 00:09:32,722
Is this, you know, we're
441
00:09:32,722 --> 00:09:33,362
not going to allow you
442
00:09:33,362 --> 00:09:34,697
to add Half of them.
443
00:09:34,737 --> 00:09:35,277
So a bunch of them,
444
00:09:35,277 --> 00:09:36,037
I wasn't actually
445
00:09:36,037 --> 00:09:37,207
even able to add.
446
00:09:37,697 --> 00:09:39,297
Uh, so that gave me a
447
00:09:39,297 --> 00:09:41,067
really big boost and it
448
00:09:41,067 --> 00:09:42,817
also showed me the power
449
00:09:42,867 --> 00:09:44,197
of teaming up and working
450
00:09:44,197 --> 00:09:45,677
together and collaborating.
451
00:09:45,895 --> 00:09:47,005
And so I did that a few
452
00:09:47,005 --> 00:09:48,085
more times at different
453
00:09:48,085 --> 00:09:48,825
scales with different
454
00:09:48,835 --> 00:09:50,445
people and each one
455
00:09:50,445 --> 00:09:51,865
of those gave me a big
456
00:09:51,865 --> 00:09:52,805
bump and by the end of
457
00:09:52,805 --> 00:09:54,235
the year, you know, my
458
00:09:54,235 --> 00:09:55,155
email list, I said it
459
00:09:55,155 --> 00:09:57,645
was 20, 000 plus people.
460
00:09:57,927 --> 00:09:59,704
And I hadn't spent a
461
00:09:59,704 --> 00:10:00,834
cent, like even if I had
462
00:10:00,834 --> 00:10:02,094
wanted to spend a cent,
463
00:10:02,459 --> 00:10:03,689
Facebook ads weren't really
464
00:10:03,689 --> 00:10:04,569
even a thing back then.
465
00:10:04,569 --> 00:10:05,409
So there wasn't, there
466
00:10:05,409 --> 00:10:06,079
wasn't many options.
467
00:10:06,079 --> 00:10:07,709
I was just kind of going
468
00:10:07,709 --> 00:10:08,699
with what was there,
469
00:10:08,979 --> 00:10:10,159
but funnily enough,
470
00:10:10,909 --> 00:10:13,069
all of those things 17
471
00:10:13,069 --> 00:10:14,049
years later, there's
472
00:10:14,059 --> 00:10:15,179
still the things that
473
00:10:15,179 --> 00:10:15,879
I would recommend.
474
00:10:15,919 --> 00:10:16,719
Like if you're getting
475
00:10:16,719 --> 00:10:18,359
started and you don't
476
00:10:18,359 --> 00:10:19,719
have a budget, obviously,
477
00:10:19,719 --> 00:10:20,699
if you do have a budget
478
00:10:20,709 --> 00:10:21,239
and you want to speed
479
00:10:21,259 --> 00:10:22,859
things up, get a killer
480
00:10:22,859 --> 00:10:24,369
lead magnet and run
481
00:10:24,369 --> 00:10:25,659
some low cost ads to it.
482
00:10:25,822 --> 00:10:26,799
that can be definitely
483
00:10:26,799 --> 00:10:28,229
another way to do things.
484
00:10:28,669 --> 00:10:29,629
But a lot of people in
485
00:10:29,629 --> 00:10:30,799
the beginnings, they don't
486
00:10:30,809 --> 00:10:31,969
have a big budget or,
487
00:10:32,119 --> 00:10:32,839
you know, that budget's
488
00:10:32,839 --> 00:10:33,969
needed for other things.
489
00:10:34,249 --> 00:10:35,579
So there are ways
490
00:10:35,579 --> 00:10:37,309
that you can get big
491
00:10:37,319 --> 00:10:39,239
bumps quite quickly.
492
00:10:39,589 --> 00:10:41,079
And that was the sort
493
00:10:41,079 --> 00:10:42,539
of the steps that I did.
494
00:10:42,549 --> 00:10:44,129
So if this sounded like
495
00:10:44,129 --> 00:10:44,909
something that you want
496
00:10:44,909 --> 00:10:45,979
to give a try, if you
497
00:10:45,979 --> 00:10:46,849
want a bit more of a step
498
00:10:46,849 --> 00:10:47,959
by step breakdown of it,
499
00:10:47,959 --> 00:10:49,359
guys, don't forget you
500
00:10:49,369 --> 00:10:50,399
can grab that totally
501
00:10:50,399 --> 00:10:52,249
free zero to 20 K guide.
502
00:10:52,579 --> 00:10:53,369
All you need to do
503
00:10:53,399 --> 00:10:54,429
head on over to our
504
00:10:54,429 --> 00:10:55,819
Instagram account at hello
505
00:10:55,819 --> 00:10:57,859
funnels and just DM me
506
00:10:57,899 --> 00:10:59,594
the word 20k.
507
00:10:59,594 --> 00:11:00,614
So two zero K.
508
00:11:00,889 --> 00:11:01,679
and we'll send it
509
00:11:01,699 --> 00:11:02,509
straight to you.
510
00:11:02,509 --> 00:11:03,889
So guys, if you have
511
00:11:03,889 --> 00:11:04,719
found this useful, if
512
00:11:04,719 --> 00:11:05,799
you are going away with
513
00:11:05,799 --> 00:11:07,239
at least one, aha, one
514
00:11:07,239 --> 00:11:08,929
thing to get done, I would
515
00:11:08,929 --> 00:11:10,119
mean the world to me.
516
00:11:10,349 --> 00:11:11,869
If you could go old
517
00:11:11,869 --> 00:11:12,919
school, you know, 20.
518
00:11:14,304 --> 00:11:17,054
2007 style and share this
519
00:11:17,264 --> 00:11:19,164
with at least one other
520
00:11:19,194 --> 00:11:20,334
person in your network
521
00:11:20,334 --> 00:11:21,364
who you think could get
522
00:11:21,364 --> 00:11:22,114
some value out of this.
523
00:11:22,374 --> 00:11:23,624
It helps me to get
524
00:11:23,624 --> 00:11:24,444
the word out there.
525
00:11:24,684 --> 00:11:26,014
Um, and you know, as
526
00:11:26,044 --> 00:11:26,744
I said, it would mean
527
00:11:26,794 --> 00:11:27,554
absolutely the world to me.
528
00:11:27,554 --> 00:11:28,394
So thank you again
529
00:11:28,404 --> 00:11:29,244
for joining me guys.
530
00:11:29,254 --> 00:11:30,834
I hope it has been helpful.
531
00:11:31,095 --> 00:11:32,401
and I will see you all
532
00:11:32,441 --> 00:11:33,631
same time next week.
533
00:11:33,901 --> 00:11:34,931
Have a lovely nerdy week
534
00:11:34,961 --> 00:11:35,991
and I'll see you then.
535
00:11:36,511 --> 00:11:36,991
Bye.