ABOUT THIS EPISODE
Your host, Doug Noll, talks with the Fractional CMO and CXO, Jess Cervellon. Jess's journey is a testament to the transformative power of passion and adaptability. With a background in art, she found her calling in the realm of customer experience and marketing within the e-commerce industry. Her story is a reminder that our initial academic pursuits don't always dictate our career paths. Instead, it's the skills and insights we gain along the way that shape our professional trajectory.
Jess emphasized the critical role of emotions in shaping consumer behavior. From the initial awareness of a product to the development of brand loyalty, each stage of the customer journey is laden with emotional triggers. Understanding and addressing these emotional needs is paramount for creating a compelling and successful marketing strategy.
To learn more about Jess's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Doug's work? Check out his website at https://dougnoll.com.
