Building a Sustainable Creator Business Around Family Recipes with Yvette Marquez

Treating your content archive as an asset, diversifying your platforms, and building content around your lived experience with Yvette Marquez.

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Welcome to episode 590 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez.

This week, we are welcoming back Yvette Marquez to the podcast to share how she's built a sustainable creator business around family recipes, storytelling, cookbooks, and brand partnerships. She walks through what her work looks like today, from updating older blog posts and developing her next cookbook to resharing classic recipes in new formats. She and Bjork dig into why your archive can be a long-term business asset, which means you don't have to keep coming up with brand-new ideas all the time — a game-changer!

Yvette will also share how Facebook, Substack, virtual assistants, business managers, and behind-the-scenes recipe development all contribute to her business. Her advice for new creators: choose authenticity over perfection, invest in the skills and people who support your strengths, and build a business on genuine stories and audience trust!

• Treat your archive as a long-term business asset: Updating older posts and resharing classic recipes in new formats can keep your business growing without having to worry about coming up with a constant stream of brand-new ideas.
• Diversify your platforms and income: With AI overviews and declining search traffic, relying on a single platform or revenue source is a gamble. Yvette shares how Facebook, Substack, and other channels each play a role in her business.
• Build around your lived experience: Prioritize genuine stories and audience trust over perfection, and invest in the skills and people (like virtual assistants and business managers) that support what you do best.

Resources:

• Muy Bueno
• Muy Bueno — Yvette's cookbook!
• Hippocrene Books
• The Diary of a CEO — YouTube
• MKBHD
• GRO
• Meta One
• Cocina to Career — Yvette's Substack!
• Google Isn't Sending You to Recipe Blogs Anymore… Here's What That Means — Substack
• Spoiler Alert: My Cookbooks Don't Pay the Bills — Substack
• Show Me the Money: How I Actually Make a Living Online — Substack
• What My Analytics Told Me About Food Blogging in 2026 — Substack
• From My Grandma's Stove to the Age of AI — Substack
• Episode 420 of The Food Blogger Pro podcast: ChatGPT, Substack, and the Changing Landscape of Food Writing with Dianne Jacob
• Episode 566 of The Food Blogger Pro podcast: What Food Bloggers Need to Know About AI Search and the Fight for Fair Traffic with Adam Gallagher from Inspired Taste
• Stacked Red Enchiladas — Muy Bueno
• Follow Yvette on Facebook, Instagram, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.