The 8 Hidden Infrastructure Issues Tanking Your Deliverability Right Now - with LB

In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.

LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.

Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them.

🔥 Topics Covered:

• Why your content is getting filtered (and it’s not “spam words”)
• Image compression, code bloat & secure links
• DMARC, SPF, DKIM, and BIMI explained in plain English
• How hackers use “list bombing” & how to protect your forms
• Dedicated vs Shared IPs — which one’s right for you
• When your deliverability crashes overnight (what to check first)
• Google’s One-Click Unsubscribe enforcement
• How LB saves brands millions on email infrastructure
• What to audit before selling your media or newsletter business
• Where to find LB & final thoughts

💡 Key Takeaways:

• Bloated HTML and uncompressed images are killing your inbox placement.
• DMARC is no longer optional. Start at p=none, collect data, then move to reject.
• Shared IPs are fine for low senders, but serious senders need dedicated infrastructure.
• Google now enforces one-click unsubscribes. Non-compliance = lower reputation.
• Your deliverability = your revenue. Stop guessing, start measuring.

🔗 Connect with LB Blair:

• LinkedIn → https://www.linkedin.com/in/lbblair
• Send Edge Consulting → https://www.sendedge.com

🔗 Learn more about Audience Bridge:

• Website → https://www.audiencebridge.io
• Newsletter → https://www.audiencebridge.io/subscribe

🔗 Inside this Episode:

• Image Compression → https://tinypng.com/
• Spamhaus Reputation → https://www.spamhaus.org/domain-reputation/
• Gmail Enforcement → https://support.google.com/a/answer/14229414