ABOUT THIS EPISODE
Medica is the biggest trade show for Medical sales in the world.. and Zach has been going for over 3 decades. More than 80% of American companies that show at Medica drop out after 1-2 years. This is a one hour master class in how to get the most out of a big trade show
English
United States
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OTHER EPISODES IN THIS PODCAST
Doug is an old friend and colleague who has devoted his life to global business, from Thunderbird to spending years as an expat and then founding The Global Chamber. Doug has great insights into doing business around the world.
Leo is the go to guy for CIS and Russia, with years of experience selling and living in Russia.
my old friend and fellow global sales warrior Praveen and I talk about how current events with impact our global sales.
For many years, the guy that you go to to learn about trade shows has been The Trade Show Guy. If you think that trade shows are something you will use to grow your global sales, you need to listen to this.
Grace has been a friend and colleague for about 20 years and she knows a thing or two about selling globally. She also sees the world from a slightly different set of eyes than I d, which is always interesting to get other perspectives.
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