Richard Taubinger | Selling Less and Serving More

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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mall,
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll bring you insights from
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leading experts to explore trauma recovery, mindfulnce practices, positive psychology,
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and innovative breakthroughs in health, wellness and life optimization. This
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is a space for real conversations that inspire meaningful change,
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helping you find alignment with the person you are always
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meant to be. Let's get started. Marketing doesn't have to
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feel icky or complicated. In this episode, I sit down
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with Richard Taubinger to talk about conscious marketing, how to
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grow your business while staying true to your values, actually
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helping people, and even turning marketing into a kind of creative,
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soulful practice. If you've ever struggled with how to reach
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your audience without feeling salesy, tune in. My name is
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Fleet Mall, your co host for the session and to
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be here today with Richard Toabinger.
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Welcome Richard, thanks sleep glad to be here.
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So, Richard, your work emphasizes obviously conscious marketing, and so
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I wanted to begin with if you could define what
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you mean by that that approach and entrepreneurs can integrate
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these principles into their businesses to really develop more authentic
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connections with their customer base and to succeed altogether.
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Yeah, that's a great question, Flee. Well, I think that,
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you know, one of the underlying premises is that we
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want to do what's in the best interests of the
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customer and so on. Maybe a traditional marketing or sales call,
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the idea is to close the customer at all costs.
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You know, a different approach might be to help the
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customer make the best decision and if it's not a
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good decision, to tell them that and tell them that
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is not the right time, or they're not ready, or
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maybe the cost is too much, or they would be
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better somewhere else or working with somebody else. So I
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have a kind of a larger teaching that we can't
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get into, but there are definitely some principles behind conscious
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marketing and and I guess in the business world, a
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lot of people follow Elon Musk and a lot of
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these tech entrepreneurs, and there's a concept called first principles,
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which a first principle is a principle from thousands of
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years ago and it should exist no matter what. And
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so we have some we have like three first principles
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in terms of conscious marketing, and one is basically, we
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want to do whatever in the highest good, and so
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we're always kind of checking whether the ad or the
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thing we're selling or the product we're representing actually helps
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people and doesn't hurt people, you know. The second one
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is kind of karma free marketing or do no harm.
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So there's always a readiness of the client, and so
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we don't want to sell or push something on somebody
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when they're not ready. And then the third first principle
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is really just tell the truth and so and that
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means kind of like don't hide certain things. So the
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truth by our omitting certain things is just as bad
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as not sharing everything. And I think what we've seen
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in recent years is the companies that make things a
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lot more transparent, and that's it takes a lot of
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courage to do that. When people that are more vulnerable
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and less perfect on the outside, they actually tend to
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do a lot better. And then we trust them more
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because we can see who they are. And that includes
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if you mess up or if you make a mistake,
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you admit it and you and you make your company
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or you make a customer good to make things better
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rather than worse.
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So the bootstrapping entrepreneur or even a marketing professional who's
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trying to expand their customer base, trying to get their
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marketing to work, it might sound like what you're talking
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about is reducing my potential customer base and limiting my
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marketing strategies.
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I think if you're an entrepreneurial company, you actually have
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the advantage because bigger companies are seen as colder and
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there's many more things that can be hidden among the
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many layers. So if you're starting an entrepreneurial company, you know,
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telling the truth, doing what's in the highest good of
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the customers, doing their harm, and actually leading with values
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right from the start is a benefit to you.
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Yeah, obviously I completely agree with you and totally on board.
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And at the same time, I just I think there
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could be a mind said, but I just want to
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do what works. I need to get customers. But I
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think what you would probably assert that in the long run,
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in the long term, you're going to get more sustainable
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growth taking this conscious marketing approach and just trying to
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do whatever works in kind of an immediate, short term
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fear based approach.
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Yeah, I could see where somebody would have that perspective,
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but I might have a different opinion, and everybody can
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have their own opinion. But I kind of think if
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you start off bad, you're going to end ad And
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most businesses are built on long term customer value, and
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so if you're not focusing on that right out of
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the gate with your first customer and providing value, then
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what you're going to have to do is keep finding
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new customers and then keep under delivering. And so that's
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not a good sustainability strategy ever for a big company
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or a small company. So I might actually argue the
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opposite that you might as well just start to do
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what you're saying and delivering your promises right from the gate,
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and that so few companies are willing to use creativity
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and really go that extra mile to over deliver, that
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you'll stand out out, you.
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Know, exactly. So also, and we're talking primarily about marketing here,
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but in terms of sales, this approach and kind of
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where you started with, we're not trying to sell products
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that customers don't need or they're not ready for, and
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so forth, and so similar in sales to kind of
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consultative selling, needs based selling. It's really about a relationship
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where we're we're meeting real customer needs and providing something
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that's actually valu adding for them.
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Correct.
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Yeah, absolutely so. I think in general, you know, entrepreneurs
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are risk takers and obviously you know, taking a big
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risk to starting a business, and then there is all
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kinds of pressures to survive and thrive. I think sometimes
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there can be a felt struggle between meaningful values based
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work and then just succeeding, just driving profit and driving growth.
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And I think your approach addresses that. I wonder if
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you've got to say a little bit about that.
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Sure. Yeah, Well, first I would say that a lot
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of entrepreneurs I know are I think there is a
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meme that entrepreneurs are risks, and I also think that
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a lot of entrepreneurs are very strategic and they make
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very calculated bets, and they see things before other people
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see them. And I would say that, especially in the
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last ten years, what we've seen is entire industries being destroyed,
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and I would say often it's more risky to be
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in a company and have not have your fate in
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your own hands. So I view entrepreneurship is actually much
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less risky than working for somebody where you can't control
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your destiny. And then on the purpose thing, I think,
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I don't know. I think I thought this when I
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was younger. You know, I was a financial trader and
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did a lot of things. I loved it when I
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was doing it. I was on the floor of the exchanges,
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and then was one of the first screen traders, helped
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design actually some of the initial systems and things. And
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I think back then I thought, oh, I will make
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my money and then I'll do something that mean, that's meaningful.
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But there's a certain point where either you don't make
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the money or you just burn out, or you make
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the money and then you can you can integrate that in,
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but the money is never really assured. So how we
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counsel actually people in our mastermind, those that you know
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are hiring clients, either they're already doing what their purposes
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or it might be just outside the preipherrey. And so
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what we try to do is pull it into the center,
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so the purposes at the center around everything they do,
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rather than it's the thing that they get to at
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the end. You know, And if you what you want
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to do is design your business so that everything you
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do in your business contributes to the purpose. And then
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you'll get up at five am, and you'll work extra hours,
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and you'll make the hard calls, and these are things
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that you need to do because you're kind of driven internally,
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because it's part of what you're passionate about in the world.
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If you're I know a lot of people who don't
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do well in certain industries and they have another passion
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on the side that they would rather do, but they're
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kind of locked in with However, they're locked in, whether
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it's a mortgage or you know, yeah, gored any reason
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why that.
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I think having our destiny our own hands, even though
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it may be a bit risky and we're carrying a
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lot of weight on our shoulders, is where I'd much
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rather be than them being at the mercy of corporate
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budgets and so forth. And I think most entrepreneurs are
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very much purpose driven and driven by a passion to
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innovate and bring something new and something that's really meaningful
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to them. I think there can be a risk at once,
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you know, dealing with the challenges of growing a business
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and scaling a business. One can sometimes lose sight of that,
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and I wonder if we could talk a little bit
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about it. Depends on the kind of business. Sometimes the
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brand may be very product identified, but very often entrepreneurs
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need to put themselves out there. They are the brand,
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and there may be a lot of fear around putting
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oneself out there, and fear of rejection and you know,
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fear of being driven by what other people think about
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and so forth. So, I mean, that is one of
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the things that I think often sets entrepreneurs apart, is
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their willingness to put themselves out there.
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Yeah, that's true.
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So what would you say to somebody who's sort of
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struggling with that part of their business and maybe trying
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to kind of maybe avoid that by trying to you know,
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grow the business while being into shadows somewhat right.
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Yeah, that's a great question. Well, what we try to
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do is especially with marketing or sales, Like a lot
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of people are resistant to sales especially, but we try
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to create a new paradigm around it. And so you
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can kind of be driven by pain, pleasure, but also
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just shifting the beliefs you have about something, the meaning
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you make about something. And so we're I mean I
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think I think marketing and sales in general, like we're
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hit with so many messages every day, we kind of
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develop marketing antibodies, and then the thought of doing it
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for ourselves and inflicting that on other people kind of
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like makes us go weak. So we kind of have
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to look at the core of what marketing is and
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kind of the first level is that if nobody knows
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about what you do and the solutions you provide, and
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often those help people get out of pain and you know,
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help them transform their life and whatever service or doing health,
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fitness or finance or whatever, and so so you just
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have to create awareness of your solution. That's really the
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fundamental base thing that marketing does. And without that skill
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in your business, you're not going to do very well. Now,
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the thing is, if you outsource the other people, generally
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they aren't going to care as much as you. And
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so if you're starting an entrepreneurial company, that's important. The
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second thing that you can do is start to make
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marketing more of a teaching and more of a teaching
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means that you can kind of start to take people
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along the first ten or twenty percent of the journey
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to get them ready to accept your solution or see
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what the road is to help them see it's possible.
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The third way you can reframe it is you can
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start to see marketing as art and beauty and inspiration.
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A lot of marketing inspires us to take action and
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inspires us to buy the running shoes and sign up
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for a marathon, or to invest money for our kids
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college education while they're still time, or you know, to
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start to do meditation every day and call our nervous
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system down so that we don't get triggered at work
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or with our family. And these are important things. But
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this inspiration and then there's a beauty behind me marketing
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great ads. If you start to see it that way,
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then you put a lot of love into it versus
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something you have to do. And then the four I
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have two more. The fourth is marketing is medicine. And
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if you can see the people are actually in pain
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and there's all these symptoms out there, and if you
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have a solution. You know, if you were a doctor
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and you had a solution that could cure a chronic
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illness and you didn't get in front of the camera
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or share that with people, and those people continue to suffer,
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really what's holding you back isn't it's a sense of safety,
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but it's actually just your ego playing small because it
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doesn't want to be protected. But on the other side,
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there's people suffering out there. So if you can start
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to see that what you do as a real impact.
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You know, we marketed a movie called The Wisdom of
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Trauma that was seen by over ten million people, and
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we prevented suicides and helped a lot of people through
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some difficult times through COVID. If the founders creators of
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that movie didn't want to do the marketing and outsource
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out to somebody else, that wouldn't have done as well.
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And then the fifth level is where marketing actually becomes
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part of your space viitual practice. And this is what
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I actually really love because what you have to do
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is come from your higher self. You have to come
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from the soul level. But if you look at great
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entrepreneurs like Steve Jobs and a lot of others, they
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all had some kind of like meditation or walking practice,
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something that helped them to see to connect with the
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inspiration and their higher self and wisdom and the parts
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of our higher self doesn't want to hide. Our ego
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wants to keep us safe and it wants to protect
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us from rejection or whatever. So as you start to
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get in front of the camera, as you start to
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post online and you start to share your message, you
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actually evolve as a soul. It's actually some of the
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fastest transformational work that you can do is to actually
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stand for something in the world, to share your values,
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to share your original stories, to share your struggles and
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your winds, and then to help people, you know, to
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start to serve people. That's a real active service, so
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that there's no difference between that and you know what,
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I have somebody do that or meditate thirty minutes every
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morning or whatever. I mean, you don't have to do either.
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Sometimes they say market and then meditate, and then meditate
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and then market. So it's like this flow where you
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bring your best of yourself out there.
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Yeah, I'm glad you brought forth that inter dimension because
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not only I think is that having some kind of
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inner practice is really important in terms of sustainability and
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taking care of ourselves and well being and also staying
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in touch with our purpose and our values and our passion,
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but also that's a tremendous source of creativity. As you
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mentioned some of the greatest creative geniuses in the world
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of business and marketing had some kind of inner practice
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which got them out of that fear based space and
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then allowed their mind to access lots of creative ideas.
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That's true.
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Yeah, So you were also kind of describing that journey
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from how we maybe help people become problem aware, pain
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aware who are not, and then solution aware, and then
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of course finally brand aware. And I wonder if you
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could talk about that journey a bit from a just
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marketing perspective.
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Well, I mean, one of the things that sometimes people
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one of the we have a whole teaching on the
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myths of marketing, and one of the myths is that,
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you know, marketing's role is to create the demand, and
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really it's not. What you want to do is find
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people that already have a problem and then just help
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them solve it. And so a lot of times, if
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you know what to look for, you can see how
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to see the people are looking for better solutions or
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they already have problems. What the opposite approach is is
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to create something that people may want and then try
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to get people convince them that it's the right thing.
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And that's a real kind of uphill battle sometimes, so
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it's better think about like health and fitness. There's like
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all kinds of programs out there and ways that you
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can go, but it takes that person to be ready,
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and so you can differentiate the way you do it.
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But then you have to find people who are ready
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to make that choice. And often sometimes on a sales
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call or if I'm talking to somebody and they've contacted me, right,
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I haven't tried to push something on them. I'll just
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go what happened. It's kind of like it's a little
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bit disarming, you know, and they'll be like, what do
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you mean what happened?
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Well?
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I was like, why you're reaching out now? Like what
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happened that? You know? It's like did your partner leave you?
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Or did you get diagnosed with something or did you
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run out of money? And so I don't think we
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need to overcomplicate it. I think it's just finding people
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who need a solution to something and then being there
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with something that's you know, slightly better and more creative
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than somebody else.
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Yeah, And I think there's a distinction in terms of
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pain awareness or problem awareness between creating something and then
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trying to put people in pain because they don't have it,
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versus real problems that are out there that people are
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just unaware of. I mean, one example might be, you know,
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the dangers of mitotoxins that are environments and molding homes
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and so forth, that a lot of people are just
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unaware of but maybe suffering all kinds of problems they
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don't realize they're coming from their own home environment. So
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somebody who's you know, a genuine effective mold mitigation company
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or something may need to do some awareness to get
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people problem aware and then realize there is a solution
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and then of course put their brand forward as a
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viable solution to that. So you mentioned one of the bits.
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I know you talk about five myths of marketing. I
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wonder if you could talk about the other four. What
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00:16:17.039 --> 00:16:21.440
if transformation isn't just about thinking differently but feeling differently.
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00:16:21.919 --> 00:16:24.799
Science shows us that true change happens when we align
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not just our minds, but also the neural networks in
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00:16:28.399 --> 00:16:32.000
our hearts and guts. This heart mind connection is the
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key to deeper healing, resilience, and expanded awareness. That's why
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00:16:36.320 --> 00:16:39.759
I created the Heart Mind All Access, membership and community,
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00:16:40.039 --> 00:16:42.919
a space designed to help you rewire your nervous system,
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00:16:43.279 --> 00:16:47.240
cultivate heart intelligence, and live with greater clarity and purpose.
348
00:16:47.919 --> 00:16:52.919
With over one thousand hours of transformational teachings specifically curated
349
00:16:53.000 --> 00:16:59.080
to meet your needs. You'll learn from world renowned meditation teachers, neuroscientists,
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00:16:59.159 --> 00:17:03.960
and experts neuroplasticity, all sharing powerful tools to help you
351
00:17:04.039 --> 00:17:08.960
shift your mindset and heartset, regulate your emotions, and unlock
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00:17:09.039 --> 00:17:13.599
your full potential. You'll also gain unlimited access to every
353
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summit and course we've ever produced, a Treasure Trouble Wisdom
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worth over ten thousand dollars in growing, plus live gatherings,
355
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and an inspiring global community to support your journey. If
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00:17:24.920 --> 00:17:27.720
you're ready to step into a more heart centered, connected
357
00:17:27.759 --> 00:17:30.799
and conscious life, I invite you to join us. Clip
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00:17:30.839 --> 00:17:33.599
the link to learn more and start your journey today.
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Well, share a few. We actually have a lot more
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than five. I think there's like forty or fifty in
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our system. But the thing is that these are all
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the things that people kind of misunderstand and then it
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kind of prevents them from from getting out there. So
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that one I just mentioned is that marketing's role is
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secrete demand. So that's generally a really bad way to
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approach a market, you know, so I can get tons
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of examples of that.
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One.
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Another one is that you can actually if you're especially
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if you're a personal brand. A lot of people's think
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they can outsource all the marketing to an outside company
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or brand, and we call that the outsource myth. And
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I think in today's world, where there's a lot more AI,
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there's a lot more depersonalization, it really needs a founder's presence,
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especially if you're the entrepreneur, to kind of step in
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front of the camera, or to be on social media,
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and even just to take an active role in emails.
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You can tell when it doesn't have the heart and
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the soul of the person who's created it. It's just
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so clear that like some other person has created it
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doesn't mean you can't have an assistant or hire a
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grade agency, or even leverage the AI tools that are
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out there to create better copy, but it needs to
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have some of you in there because if it doesn't,
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people will know it. You could argue that AI is
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going to get so good, but on a real video,
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like especially on video. That's why video is so important,
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because you put your presence out there and a lot
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of people don't do that because you know they have
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the negative connotations with marketing and sales. So if you
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look at almost all the great brands, personal or corporate,
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they've been driven by by one or two individuals who
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have said yes to that. The other is just that
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I'll share another myth that that marketing is a cost.
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This is an interesting one, and so sometimes people will
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be like, I don't have the budget to do any marketing,
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you know, as if you're starting your own firm and
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you're like, I don't have the budget to do marketing. Well.
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In the old days where you like bought a newspaper
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ad or I don't know, like I'm probably dating myself,
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or like a Yellow Page thing, or I don't know,
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like like hired some flyer firm or TV was expensive,
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or a magazine ad you had to spend a lot
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of time and money and then you didn't really ever,
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it was hard to figure out if whatever did well
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for you. But with you know, Facebook ads especially and
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a lot of the other ads out there, you know
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you could know the return on a marketing campaign and
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like a day, you know, or two, And so the
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whole idea is actually that marketing and sales have kind
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of merged and typically by the time a customer lands
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on your page, they've done a lot of the research
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or you can move them along that pretty fast. So
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marketing can actually be a profit center. And that's where
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you know, if you give Facebook or YouTube or one
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of these companies a dollar, like you should get like
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a dollar back right away or pretty fast, you know,
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say within the first thirty days. Maybe the exception to
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that is if you have a much bigger brand, then
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you have to invest in brand equity and you know,
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align with influencers and brand associations and things like that.
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I think, I think there is a bigger corporate game
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that it affects. It's a little bit of a different
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game than somebody that's more entrepreneurial or maybe a professional
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like an accountant or a or a therapist or something
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like that. That's it. They're completely different games, and I
427
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think the mistake is people mix those two up, you know,
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and then quite honestly, there's probably you know, it's it's
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hard to find somebody that plays that game well, you know,
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and so that's kind of the challenge for the entrepreneur
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to align with somebody who knows how to how to
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do that. But if you can find that person or
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hire that person, or you learn it yourself, it's kind
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of like finding customers on demand then because then it's
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just a matter of what your system can handle the
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inflow of customers versus how much you're going to spend
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on marketing.
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Yeah, I think that can vary whether it's B two
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C or B to B and the length of the
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sales cycle, but certainly in B two C world the
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sales cycle can be very short. And online advertising Facebook
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advertising is at least part of our business model, and
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it is you do get immediate returns, right, so you
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can judge your how much you're going to spend depend
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on whether you're getting a return on ads. Been right there.
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So it does make marketing much simpler. And yes, it's
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absolutely an investment. As you're describing, and before you were describing,
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you went so far as I think, to describe marketing
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as a spiritual path and something or at least not
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separating the two out like I think so many people
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get the idea that sales is kind of, you know, auglear,
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dirty marketing's kind of you know, this terrible thing, and
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we're all being marketed to and it's a manipulation, and
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so they're really I think to be successful we have
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to somehow fall in love with marketing and realize that
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it's a value added process where we're really bringing value
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to people's lives and solving real problems. That if we
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can get into that spirit, it changes the game completely
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for us in terms of being willing to market our
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products and services and to be successful doing so.
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Yeah, and I completely agree with that. If you can
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make that shift, then you can just kind of eliminate
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the word marketing and you can just go out and
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be of service to people. And then you know, if
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your intentions is pure and you've created a great product,
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then people will join you, and that those that don't, though,
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hopefully they go out and make the transformation anyway, or
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go work with somebody else and create the transformation. So
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you've made the world a better place. I believe that
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that will come back to you in some way.
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I'm wondering about the principles and this gets into a
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little bit of marketing that sometimes feels a little manipulative.
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But so you know, let's say you have a really
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good product is meeting a real demand, You're identifying potential
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customers that have a would really benefit from your product,
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and you're still trying to figure out how do I
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break through the noise right and how do I get
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them to make a buying decision? And so very common
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principles that come into marketing. Messaging is scarcity and urgency
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so common in marketing to tricate that sense to get
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someone who's in that you know, looking thinking maybe phase
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to actually make the choice and purchase your product. So
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I wonder is there a way to bring scarcity and
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urgency into conscious marketing because on some level they're often
485
00:23:17.200 --> 00:23:21.240
you know, they're often a bit contrived, right, Well.
486
00:23:21.200 --> 00:23:23.000
I think, you know, the first principle of tell the
487
00:23:23.039 --> 00:23:26.599
truth is really important here. On many of the programs
488
00:23:26.640 --> 00:23:28.599
that we sell. You know, if there's say a two
489
00:23:28.759 --> 00:23:32.039
or three week open window, will sell fifty percent of
490
00:23:32.079 --> 00:23:33.920
the program in the last two days. You know this
491
00:23:34.279 --> 00:23:37.319
because you're in an online space. So I don't really
492
00:23:37.400 --> 00:23:39.759
use the word scarcity so much, but I do use
493
00:23:39.799 --> 00:23:43.680
the word deadline. And if there's a real deadline, for example,
494
00:23:43.759 --> 00:23:48.160
the course the first live module is going on next week,
495
00:23:48.400 --> 00:23:50.160
then I'd say the first live module is going on
496
00:23:50.319 --> 00:23:52.920
next week. And if if you're going to raise the price.
497
00:23:53.119 --> 00:23:55.079
Then if you're actually going to raise the price and
498
00:23:55.119 --> 00:23:56.799
say and the price is going to go up, then
499
00:23:56.880 --> 00:23:59.480
just tell the truth and say, you know, the word
500
00:23:59.480 --> 00:24:02.480
because is really powerful. We're closing down the program tomorrow
501
00:24:02.519 --> 00:24:06.000
in twenty four hours because we start next week with
502
00:24:06.079 --> 00:24:08.480
the group and I want to give all my attention
503
00:24:08.720 --> 00:24:12.079
to serve those people who have decided to go deeper
504
00:24:12.480 --> 00:24:14.799
and we're going to raise the price in the future
505
00:24:14.839 --> 00:24:16.680
if that's true, you know, if or not, then don't
506
00:24:16.720 --> 00:24:19.279
say that. The funny ones is like, oh, this is
507
00:24:19.319 --> 00:24:21.319
a limited offer and it's like a digital product, and
508
00:24:21.359 --> 00:24:23.039
you know it's not limited. You can kind of like
509
00:24:23.079 --> 00:24:25.880
see through all the bullshit of people, you know. Sometimes,
510
00:24:26.200 --> 00:24:29.599
So I think closing is important. And then especially into
511
00:24:29.640 --> 00:24:33.000
the clothes, you need those two closing emails at least
512
00:24:33.039 --> 00:24:35.359
one but the day before, and we normally send two
513
00:24:35.359 --> 00:24:37.799
in the last day. I let people know that that
514
00:24:37.880 --> 00:24:40.599
deadline's real, it's not a fake deadline. And I think
515
00:24:40.640 --> 00:24:43.680
it's important to be okay with that because it gives
516
00:24:43.680 --> 00:24:46.519
people the last opportunity and I know if somebody joins
517
00:24:46.559 --> 00:24:50.079
and the actually start to attend the courses we build out,
518
00:24:50.400 --> 00:24:52.079
I know we always try to build in like ten
519
00:24:52.200 --> 00:24:54.720
x the value. So if we charge one hundred dollars,
520
00:24:54.799 --> 00:24:56.160
we try to give a thousand dollars. I know if
521
00:24:56.200 --> 00:24:58.559
somebody shows up and goes through our process and does
522
00:24:58.599 --> 00:25:00.400
the work, they're going to get the result or have
523
00:25:00.400 --> 00:25:02.559
a really good chance to getting the result, And so
524
00:25:02.599 --> 00:25:04.319
I want those people in. I want I don't want
525
00:25:04.319 --> 00:25:06.960
that person left on the side. So I feel okay
526
00:25:07.000 --> 00:25:09.960
with using deadlines as long as it's done with truth.
527
00:25:10.160 --> 00:25:13.200
When I see people back off at the close, I
528
00:25:13.240 --> 00:25:15.200
see them leaving a lot of money on the table
529
00:25:16.079 --> 00:25:18.920
and they're actually not serving the people that could benefit
530
00:25:19.000 --> 00:25:21.920
from that offer. And we're always like, is this true?
531
00:25:22.160 --> 00:25:24.640
You know, is this true? If it's true, then and
532
00:25:24.680 --> 00:25:26.880
we're like, okay, we'll do this. So often we'll design
533
00:25:26.960 --> 00:25:29.119
the offer so that it closes and it's not offered,
534
00:25:29.200 --> 00:25:31.920
or we'll design the offer so that a bonus goes
535
00:25:31.920 --> 00:25:35.160
away and it's only for this cohort, or sometimes the
536
00:25:35.200 --> 00:25:37.559
first time we do something it'll be live, and in
537
00:25:37.599 --> 00:25:39.839
the future it won't be live. So if you want
538
00:25:39.880 --> 00:25:41.599
to get in on this first time, we're doing it
539
00:25:41.599 --> 00:25:44.720
because we're doing live sessions. In the future, they will
540
00:25:44.720 --> 00:25:47.440
be pre recorded, then this is your deadline, you know,
541
00:25:47.559 --> 00:25:49.440
to get in on these live sessions. So those are
542
00:25:49.440 --> 00:25:52.920
all just just transmitting the truth of what your offer is.
543
00:25:53.079 --> 00:25:55.839
There's nothing manipulative about that. It's just clean. I think
544
00:25:55.839 --> 00:25:57.039
that's really important distinction.
545
00:25:57.119 --> 00:25:58.960
And you know, there are some basic things about human
546
00:25:59.000 --> 00:26:01.720
psychology in a way that brain works. And you know,
547
00:26:01.759 --> 00:26:04.559
one example from my own personal experience, the first time
548
00:26:04.599 --> 00:26:08.000
I went to a Tony Robbins live training, it was
549
00:26:08.079 --> 00:26:11.119
unleashed power within. There were like seventy five hundred people
550
00:26:11.160 --> 00:26:13.720
in this huge auditorium. It was quite an experience. I
551
00:26:13.839 --> 00:26:16.359
was looking for a pattern, interrupt a shift in my
552
00:26:16.480 --> 00:26:18.920
life at that moment, and it really served its birthpose.
553
00:26:18.960 --> 00:26:22.480
It was incredibly helpful. And you know, Tony's a master marker,
554
00:26:22.559 --> 00:26:25.680
his team or master marketers, and you know, they do
555
00:26:25.720 --> 00:26:27.680
a great job of selling from the stage, so they're
556
00:26:27.680 --> 00:26:30.759
selling high ticket offers from the stage and everything else.
557
00:26:30.960 --> 00:26:33.319
So I knew I was being marketed to for a
558
00:26:33.400 --> 00:26:36.839
high ticket offer and they're probably employing NLP and employing
559
00:26:36.880 --> 00:26:39.480
all kinds of things. And then there was urgency and schedule,
560
00:26:39.519 --> 00:26:42.359
It was everything involved. But I think the point there
561
00:26:42.480 --> 00:26:45.880
is if they let people leave the auditorium and go
562
00:26:46.000 --> 00:26:48.759
home and think about something for three or four days.
563
00:26:48.799 --> 00:26:52.519
It's very unlikely they're going to purchase that product. And now,
564
00:26:52.519 --> 00:26:54.200
if they were selling snake oil, this would be a
565
00:26:54.279 --> 00:26:57.079
terrible thing to employ the techniques they're using, but they're
566
00:26:57.119 --> 00:26:59.279
selling something at high value, and I, in fact did
567
00:26:59.319 --> 00:27:02.119
purchase a height I could offer. I came back and realized,
568
00:27:02.240 --> 00:27:04.240
in terms of the dates in the way things worked out,
569
00:27:04.279 --> 00:27:06.119
it wasn't really going to work for me. So I
570
00:27:06.160 --> 00:27:08.720
came back to them and they restructured a program that
571
00:27:08.759 --> 00:27:11.480
would work for me. If I had not purchased at
572
00:27:11.519 --> 00:27:14.319
the training a week later, it's very unlikely I would
573
00:27:14.359 --> 00:27:16.720
have made that buying decision. And in fact, what I
574
00:27:16.759 --> 00:27:19.559
got involved with in their work was incredibly helpful for
575
00:27:19.640 --> 00:27:22.319
me personally into my business. So I think it's having
576
00:27:22.359 --> 00:27:25.039
the confidence in what we offer and still not verging
577
00:27:25.079 --> 00:27:28.960
into outright manipulation, but that we do need to somehow
578
00:27:29.039 --> 00:27:32.759
guide people through across that fear threshold of making a
579
00:27:32.799 --> 00:27:33.799
purchasing decision.
580
00:27:34.279 --> 00:27:36.720
Yeah, and I think there are ethical ways to do
581
00:27:36.759 --> 00:27:39.759
that and non ethical. I've seen a lot of ways
582
00:27:39.759 --> 00:27:43.119
that that's not done. I think the challenge I'm not
583
00:27:43.200 --> 00:27:46.000
talking about Tony, But I think the challenge that sometimes
584
00:27:46.000 --> 00:27:48.519
I see here if people are in a vulnerable state
585
00:27:48.839 --> 00:27:52.039
and then you employ those techniques or I su're using
586
00:27:52.200 --> 00:27:55.359
certain things like exclusion of a group or are you
587
00:27:55.440 --> 00:27:58.160
part of this. There's some things that are that don't
588
00:27:58.160 --> 00:28:00.000
feel right to me, and then I wouldn't do personally.
589
00:28:00.640 --> 00:28:03.119
I think you have to decide what you stand for,
590
00:28:03.440 --> 00:28:06.279
and you know, I think there are choices to make
591
00:28:06.319 --> 00:28:07.000
along the way.
592
00:28:07.480 --> 00:28:09.599
Yeah, obviously I don't want to be critical of Tony.
593
00:28:09.759 --> 00:28:11.920
He's been very successful and helped a lot of people.
594
00:28:11.920 --> 00:28:13.720
I do think they go right up to the edge
595
00:28:13.720 --> 00:28:16.480
with some selling in that training space, because you're obviously
596
00:28:16.519 --> 00:28:18.680
in a very unique mind state have been going through
597
00:28:18.759 --> 00:28:21.400
that training. But nonetheless I was grateful that I made
598
00:28:21.400 --> 00:28:24.000
the decision. But yeah, I think they're very close to
599
00:28:24.039 --> 00:28:26.000
the edge with some of that. Somebody else might have
600
00:28:26.039 --> 00:28:28.880
made that decision and it would not have been a
601
00:28:28.880 --> 00:28:31.319
good decision for them. I wonder if we could talk
602
00:28:31.319 --> 00:28:34.319
about simplifying things, you know, it seems today especially with
603
00:28:34.359 --> 00:28:37.559
the world of digital marketing and now AI and everything,
604
00:28:38.039 --> 00:28:40.920
and there's just a lot of complexity. Even in a
605
00:28:40.960 --> 00:28:44.400
world of digital advertising, there's Facebook and Google, and YouTube
606
00:28:44.440 --> 00:28:46.799
and TikTok and all of this, and there's lots of
607
00:28:46.839 --> 00:28:50.720
different strategies and competing strategies out there, and it can
608
00:28:50.799 --> 00:28:52.799
just seem very complicated, and I wonder if we could
609
00:28:52.839 --> 00:28:56.279
talk about how to simplify it for entrepreneurs, like, you know,
610
00:28:56.319 --> 00:28:59.680
getting a simple, straightforward approach where you can succeed and
611
00:28:59.680 --> 00:29:02.480
then maybe maybe build from there. But you're really trying
612
00:29:02.480 --> 00:29:05.279
to drill down to what you know, the simplest, most
613
00:29:05.279 --> 00:29:08.559
straightforward approach to getting your product into the marketplace with
614
00:29:08.640 --> 00:29:09.640
that brand awareness.
615
00:29:09.960 --> 00:29:12.400
Yeah, I mean, I think it's a complex problem. I
616
00:29:12.440 --> 00:29:15.440
would just say that, you know, a lot of companies
617
00:29:15.440 --> 00:29:17.680
out there will be I won't mention any names, but
618
00:29:17.720 --> 00:29:20.079
it's like the only way is this way. And so
619
00:29:20.119 --> 00:29:23.240
whenever you hear that, you should be really your BS
620
00:29:23.240 --> 00:29:25.599
and meters should go up and go well, that's maybe
621
00:29:25.640 --> 00:29:28.160
not true. It's maybe the only way because that's the
622
00:29:28.200 --> 00:29:31.400
program you sell or that's what you're good at. So
623
00:29:31.519 --> 00:29:34.279
what I would say is, most platforms have opportunities. Most
624
00:29:34.319 --> 00:29:38.759
platforms have many thousands of businesses and millionaires, whether it's
625
00:29:38.759 --> 00:29:42.839
shop Fire, Amazon sellers or you know, affiliates for different
626
00:29:42.839 --> 00:29:45.920
programs or you know, whatever it is, whatever social media platform,
627
00:29:46.279 --> 00:29:50.240
Generally there's kind of a market fit. So generally certain
628
00:29:50.279 --> 00:29:54.720
platforms will serve certain niches and age groups, and so
629
00:29:55.160 --> 00:29:57.680
I would just say that for most companies they need
630
00:29:57.720 --> 00:30:00.160
to go deep with one platform and then just go
631
00:30:00.200 --> 00:30:02.960
all in on that platform and until they've mastered that
632
00:30:03.319 --> 00:30:06.200
rather than so it's like, rather than dig five shallow wells,
633
00:30:06.240 --> 00:30:08.720
you go one well really deep. Only when you have
634
00:30:08.839 --> 00:30:11.960
that well that's you know, giving you water oil, whatever
635
00:30:12.000 --> 00:30:15.680
the liquid is, then you can drill another one. I
636
00:30:15.720 --> 00:30:17.799
will caveat that by a saying it's good to have
637
00:30:17.839 --> 00:30:20.000
a backup in case you get banned on a platform
638
00:30:20.640 --> 00:30:23.160
and or a backup to a company. For example, Facebook
639
00:30:23.160 --> 00:30:25.200
and Instagram er owned by the same company as you know,
640
00:30:25.559 --> 00:30:27.720
so YouTube would be a good backup there, you know.
641
00:30:28.079 --> 00:30:31.160
So yeah, So I think simplifying and going deep with
642
00:30:31.240 --> 00:30:36.079
one platform is important. And then you need a good
643
00:30:36.319 --> 00:30:41.720
model that has different products that serve different levels of customers.
644
00:30:42.039 --> 00:30:43.759
So if you just have an entry product, but you
645
00:30:43.799 --> 00:30:46.519
don't have, say a higher priced product that takes people
646
00:30:46.519 --> 00:30:49.480
to a deeper experience, then rather than develop another entry
647
00:30:49.480 --> 00:30:52.920
product or a target a different market, you're better to
648
00:30:52.960 --> 00:30:56.480
go deeper with one niche. And so people, you know,
649
00:30:56.680 --> 00:30:59.519
I think more successful business people know this, But when
650
00:30:59.519 --> 00:31:01.640
you're starting out, it's easy to kind of look at
651
00:31:01.680 --> 00:31:04.480
the shiny object and either jump platforms or fuel you
652
00:31:04.480 --> 00:31:06.799
have to do everything. But you can look at most
653
00:31:06.880 --> 00:31:09.759
you can look at most most brands, you know, at
654
00:31:09.839 --> 00:31:13.480
least startup brands in the digital space especially, and they've
655
00:31:13.759 --> 00:31:16.599
they've normally broken out on one platform, gone really deep
656
00:31:16.599 --> 00:31:18.519
with that, and only after they do that do they
657
00:31:18.640 --> 00:31:21.000
really go somewhere else. And they also have a very
658
00:31:21.000 --> 00:31:24.240
simple business model. They have like their entry product or
659
00:31:24.279 --> 00:31:27.559
the way they get traffic, and they have like something
660
00:31:27.599 --> 00:31:30.039
that liquidates that it means like it's an easy sell
661
00:31:30.240 --> 00:31:32.200
an easy buy in, and then they have kind of
662
00:31:32.200 --> 00:31:34.279
a middle range product, and then they have an upper
663
00:31:34.359 --> 00:31:37.160
range products. And normally they're focusing on a very specific niche,
664
00:31:37.519 --> 00:31:41.000
our niche. That would be true for a lot of programs.
665
00:31:41.039 --> 00:31:42.839
I mean, if you if you go a level higher
666
00:31:42.839 --> 00:31:46.759
than individual you're talking about like SaaS platforms and publishing
667
00:31:46.799 --> 00:31:48.440
companies and stuff like that, it's a little bit of
668
00:31:48.480 --> 00:31:51.359
a different model, and you can go above that too,
669
00:31:51.559 --> 00:31:54.599
But I'm just kind of focusing on the lower entrepreneurial field,
670
00:31:54.680 --> 00:31:55.640
and you're.
671
00:31:56.559 --> 00:31:59.799
So, I know, you consult with the entrepreneurs obviously, and
672
00:32:00.359 --> 00:32:03.599
thinking of someone's let's say someone's very passionate. They have
673
00:32:03.640 --> 00:32:06.319
a service, they have a product, maybe amid the high
674
00:32:06.400 --> 00:32:09.640
six figure stage, and you know, they want to really
675
00:32:09.680 --> 00:32:12.200
they feel like they've they've got a proof of concept here,
676
00:32:12.200 --> 00:32:14.279
and they they are passionate. They think they can really
677
00:32:14.279 --> 00:32:16.599
make a difference in the world with their product, but
678
00:32:16.640 --> 00:32:19.359
they don't really feel like they know that much about marketing.
679
00:32:19.440 --> 00:32:21.559
They're not an expert marketing, they're not an expert in
680
00:32:21.640 --> 00:32:23.960
digital marketing. If you start trying to teach yourself and
681
00:32:24.039 --> 00:32:26.359
learn train yourself, I mean, it can just be so much,
682
00:32:26.400 --> 00:32:29.400
it can just seem overwhelming. So how do you guide
683
00:32:29.440 --> 00:32:33.200
people initially? What's that path to that entrepreneur learn what
684
00:32:33.240 --> 00:32:36.160
he needs to learn, you know, bring people into his
685
00:32:36.200 --> 00:32:38.799
team that he can afford, or you know, just a
686
00:32:38.839 --> 00:32:41.039
way to bootstep because a lot of people in our
687
00:32:41.079 --> 00:32:43.759
audience are bootstrapping entrepreneurs. So they can't just go out
688
00:32:43.799 --> 00:32:46.960
and hire some marketing expert or even necessarily outsourced to
689
00:32:47.000 --> 00:32:49.240
a marketing agency. They've got to have to figure it
690
00:32:49.279 --> 00:32:50.799
out of their own. But not get lost in the
691
00:32:50.799 --> 00:32:52.759
weeds while they're doing. So I wonder if you've kind
692
00:32:52.759 --> 00:32:55.359
of guided entrepreneurs in that way at whatever level, and
693
00:32:55.400 --> 00:32:58.039
if you could distill down a little advice there.
694
00:32:58.440 --> 00:33:00.440
We have three programs. We have kind of a do
695
00:33:00.519 --> 00:33:04.279
it yourself kind of membership program, and you know, if
696
00:33:04.279 --> 00:33:06.119
you have the time and you don't have a lot
697
00:33:06.160 --> 00:33:09.359
of money, then you know, you can buy five great
698
00:33:09.359 --> 00:33:12.680
marketing books, maybe get a mentor, or join like something
699
00:33:12.720 --> 00:33:14.960
like our membership or something. You know, there's a lot
700
00:33:14.960 --> 00:33:17.079
of them out there where you can learn the basics
701
00:33:17.559 --> 00:33:20.000
a lot of the you know, like if you wanted
702
00:33:20.000 --> 00:33:22.599
to do YouTube, the other way to go is there's
703
00:33:22.640 --> 00:33:25.839
probably thousands of videos on how to optimize and get
704
00:33:25.880 --> 00:33:28.759
really good at YouTube, and there's memberships sites that just
705
00:33:28.880 --> 00:33:31.160
teach you how to do YouTube. So just you can
706
00:33:31.200 --> 00:33:33.160
train yourself. You could do it yourself. That done with
707
00:33:33.200 --> 00:33:36.640
you is more working with somebody who has a training program.
708
00:33:36.880 --> 00:33:40.079
So we have a conscious Launch Accelerator that takes you,
709
00:33:40.079 --> 00:33:43.200
you know, a to Z through the launch process to
710
00:33:43.240 --> 00:33:46.200
get an offer out there. And so I think we
711
00:33:46.279 --> 00:33:48.680
charge fifteen hundred dollars for that, and so that's a
712
00:33:48.799 --> 00:33:50.400
way to fast track it's a way to work with
713
00:33:50.440 --> 00:33:53.000
somebody who's done hundreds of launches, and we're not the
714
00:33:53.079 --> 00:33:55.319
only game in town. There's other ones out there, you know.
715
00:33:55.480 --> 00:33:58.440
I initially went through Jeff Walker's program. I think in
716
00:33:58.519 --> 00:34:00.240
like eight or nine. I was like one of the
717
00:34:00.279 --> 00:34:02.960
first people in there. So this is twenty four that's
718
00:34:03.000 --> 00:34:05.160
a long time ago. So yeah, so there's all kinds
719
00:34:05.200 --> 00:34:07.519
of programs. So that's done with you. I would probably
720
00:34:07.559 --> 00:34:09.280
recommend that it's cost a little bit more and then
721
00:34:09.320 --> 00:34:12.840
there's done done for you. So if you have the resources,
722
00:34:13.320 --> 00:34:15.599
you have money, but you don't have time, and you
723
00:34:15.679 --> 00:34:18.000
have a bigger vision, then you can hire like we're
724
00:34:18.000 --> 00:34:21.280
an agency. There's a lot of agencies out there that
725
00:34:21.559 --> 00:34:24.079
you know for a fee or on a retainer, can
726
00:34:24.199 --> 00:34:27.000
you know, can upscale you? I will say that I
727
00:34:27.039 --> 00:34:28.960
still think it's good to dip your toe in and
728
00:34:29.000 --> 00:34:31.840
really know how to direct. Like if you spent ten
729
00:34:31.880 --> 00:34:34.960
hours on YouTube training, you know more than most people
730
00:34:34.960 --> 00:34:36.599
in the world, you know, and that's one of the
731
00:34:36.599 --> 00:34:38.679
more powerful platforms. So I think you have to decide
732
00:34:38.719 --> 00:34:42.119
where you're at and then really decide that it's one
733
00:34:42.159 --> 00:34:44.840
of the most important things in your business for survival.
734
00:34:44.840 --> 00:34:47.719
On growth and to get your work out there. And
735
00:34:47.800 --> 00:34:49.840
so just go at it, you know, get a thirty
736
00:34:49.880 --> 00:34:51.920
day challenge and spend three hours a day on marketing
737
00:34:52.400 --> 00:34:55.840
in a program like that's thirty times three is about
738
00:34:55.840 --> 00:35:00.320
one hundred hours. Like you'll make huge strides and you'll
739
00:35:00.360 --> 00:35:02.639
be slightly dangerous at that point, which is good, you know.
740
00:35:03.960 --> 00:35:07.039
So yeah, you mentioned, yeah, such programs are excellent, and
741
00:35:07.079 --> 00:35:09.480
I've made use of quite a few of them myself.
742
00:35:09.960 --> 00:35:12.559
And you measured membership programs like you have one, and
743
00:35:12.760 --> 00:35:15.159
of course there are many out there, and membership programs
744
00:35:15.159 --> 00:35:18.480
are often not that expensive, but at least you have
745
00:35:18.599 --> 00:35:22.519
access to some models and some frameworks and to other
746
00:35:22.679 --> 00:35:25.519
entrepreneurs to interact with. There's a step up that's a
747
00:35:25.559 --> 00:35:28.079
bit more expensive, can be a lot more expensive, is
748
00:35:28.119 --> 00:35:30.599
the idea of masterminds. And I just wonder what you
749
00:35:30.639 --> 00:35:33.480
think about, you know, an entrepreneur who's maybe gotten to
750
00:35:33.679 --> 00:35:36.239
seven figures and wants to scale further the value of
751
00:35:36.800 --> 00:35:39.960
getting involved in higher level of marketing masterminds.
752
00:35:40.199 --> 00:35:43.239
I think there's a lot of negative press about masterminds,
753
00:35:43.280 --> 00:35:46.119
but I can tell you I've been part of maybe
754
00:35:46.719 --> 00:35:49.719
three or four four in my career, and then we
755
00:35:49.840 --> 00:35:52.679
run one, and it's the fastest way to ten extra
756
00:35:52.719 --> 00:35:55.679
business is to be around others that are really successful.
757
00:35:56.000 --> 00:35:57.119
So I think you have to have a lot of
758
00:35:57.119 --> 00:35:59.719
discression on which ones you join. But if you're a
759
00:35:59.719 --> 00:36:02.320
seven figure business owner and aren't connected with others who
760
00:36:02.360 --> 00:36:05.280
are in the field or running things like you can
761
00:36:05.280 --> 00:36:08.199
solve a problem in an hour versus three months of
762
00:36:08.239 --> 00:36:10.960
struggle and a lot of money. You can get new ideas,
763
00:36:11.199 --> 00:36:13.679
and entrepreneurship can be lonely. You wants to run, you know,
764
00:36:13.760 --> 00:36:15.480
like a lot of times you're the only one in
765
00:36:15.519 --> 00:36:18.000
the family or the community that's thinking the way you are.
766
00:36:18.079 --> 00:36:21.480
So I think there's like emotional support too. I really
767
00:36:21.559 --> 00:36:24.480
have found some of my best friends through these groups.
768
00:36:24.519 --> 00:36:27.000
I've paid up to sixty thousand dollars a year to
769
00:36:27.039 --> 00:36:31.079
be part of groups, and you know, these people are
770
00:36:31.280 --> 00:36:34.920
extraordinary business people and you know, become good friends too.
771
00:36:35.199 --> 00:36:38.719
So I'd recommend going down that road eventually. I mean,
772
00:36:38.840 --> 00:36:41.079
there can be a higher cost, but it's there. They
773
00:36:41.119 --> 00:36:42.840
can be invaluable. There are a lot of different types
774
00:36:42.880 --> 00:36:44.480
of masterminds too. That's another topic.
775
00:36:44.800 --> 00:36:47.559
Yeah, I think that's it's a higher cost decision one's
776
00:36:47.760 --> 00:36:50.360
made very carefully, but it's been incredibly valuable with my
777
00:36:50.400 --> 00:36:53.039
own business and my own career. So I completely agree
778
00:36:53.079 --> 00:36:56.960
with you there. You mentioned before the Wisdom of Trauma film,
779
00:36:57.280 --> 00:37:00.400
which ended up being very successful featuring Good bar Mate
780
00:37:00.480 --> 00:37:03.639
primarily and produced by two wonderful filmmakers, and we were
781
00:37:03.679 --> 00:37:06.920
able to participate in promoting that film and we had
782
00:37:06.920 --> 00:37:10.960
a real breakthrough and Goabormate was doing you know well already,
783
00:37:10.960 --> 00:37:14.320
but his brand just exploded after that film, and so
784
00:37:14.639 --> 00:37:16.519
I wonder if you know, and that's an example of
785
00:37:16.519 --> 00:37:19.079
a conscious brand, right, something that's really trying to put
786
00:37:19.079 --> 00:37:22.119
something of high value into the marketplace. So I wonder
787
00:37:22.159 --> 00:37:25.320
if you could talk about maybe some strategies that you've
788
00:37:25.360 --> 00:37:29.039
seen work for this kind of breakthrough marketing that really
789
00:37:29.039 --> 00:37:31.880
gets a brand out there in an accelerated way.
790
00:37:32.360 --> 00:37:34.559
Yeah, I mean, I think there's something about the demand
791
00:37:34.800 --> 00:37:38.199
just being there and you medium demand that really hasn't
792
00:37:38.239 --> 00:37:40.559
been served. So that movie was launched in the middle
793
00:37:40.559 --> 00:37:43.199
of COVID, so it had really it had some trail winds.
794
00:37:43.280 --> 00:37:47.159
And then go Bormante himself, you know, has a lot
795
00:37:47.199 --> 00:37:50.280
of credibility, has some New York Times bestseller books, and
796
00:37:50.280 --> 00:37:51.880
then he was able to bring in a lot of
797
00:37:51.880 --> 00:37:54.679
his friends, and then Zaia and Murtzio over at Science,
798
00:37:54.679 --> 00:37:58.719
a non duality, had created a really amazing, you know, documentary,
799
00:37:59.159 --> 00:38:02.239
so it had I had everything aligned to it. And
800
00:38:02.280 --> 00:38:07.360
then that particular documentary was a direct to the consumer
801
00:38:07.519 --> 00:38:10.480
documentary because the film had gotten rejected by a lot
802
00:38:10.480 --> 00:38:14.400
of the Apple and Amazon and Netflix. It had gotten
803
00:38:14.440 --> 00:38:16.599
rejected by all three of those or not picked up
804
00:38:16.639 --> 00:38:18.599
basically not rejected but not picked up at the time,
805
00:38:18.960 --> 00:38:20.440
So we created a whole new model which was a
806
00:38:20.440 --> 00:38:22.679
direct to consumers. So that one had a lot of
807
00:38:22.679 --> 00:38:27.039
different elements to it, but really it was the creators,
808
00:38:27.079 --> 00:38:29.639
including myself, that were just passionate about the product. And
809
00:38:29.679 --> 00:38:31.719
then it was it was the right time, and so
810
00:38:31.760 --> 00:38:33.880
it had a lot of a lot of things. Sometimes
811
00:38:33.880 --> 00:38:37.119
you get a little bit lucky, but the quality and
812
00:38:37.199 --> 00:38:40.079
the passion that the team, the people of the team
813
00:38:40.159 --> 00:38:43.119
had made that project flow, and I think you could
814
00:38:43.119 --> 00:38:46.599
apply that to any project. There's no like magic fairy
815
00:38:46.679 --> 00:38:51.119
dust or secret formula to trick the algorithm. It's like,
816
00:38:51.559 --> 00:38:54.320
it's just hard work. They spent two years doing it.
817
00:38:54.639 --> 00:38:57.920
Got Bormante spent you know, seventy nine years of his
818
00:38:58.000 --> 00:39:02.199
life writing books and serving people and creating models. I
819
00:39:02.320 --> 00:39:05.960
spent twenty years in marketing, you know, on digital marketing
820
00:39:06.000 --> 00:39:08.760
from the start, and we did a large scale summer
821
00:39:08.800 --> 00:39:12.519
with that and had really talented teams, and so you
822
00:39:12.559 --> 00:39:15.199
can't just say, oh, it's just one thang. But I
823
00:39:15.239 --> 00:39:20.039
think when you work and care enough and your intention
824
00:39:20.199 --> 00:39:22.360
is to really help people, then that will pay off
825
00:39:22.400 --> 00:39:22.800
in the end.
826
00:39:23.039 --> 00:39:25.920
Yeah, no doubt. Everything you talked about contributed to that success.
827
00:39:25.960 --> 00:39:28.000
And you did mention that the unique of kind of
828
00:39:28.000 --> 00:39:31.239
a director consumer approach with that film and getting that
829
00:39:31.280 --> 00:39:34.039
film out there. So sometimes it does seem like there's
830
00:39:34.039 --> 00:39:36.760
a unique approach or a bit of a disruptive approach
831
00:39:36.800 --> 00:39:40.280
that can help the willingness to try something different instead
832
00:39:40.280 --> 00:39:41.840
of going through the usual channels.
833
00:39:42.079 --> 00:39:44.119
Yeah. Well, in that case, they didn't have the choice
834
00:39:44.119 --> 00:39:46.159
to go to the traditional channel, so it wasn't even
835
00:39:46.199 --> 00:39:47.880
a choice. They were kind of forced into it, which
836
00:39:47.920 --> 00:39:50.000
is a good thing. In the end, it worked out
837
00:39:50.079 --> 00:39:50.519
very well.
838
00:39:51.000 --> 00:39:54.159
So maybe talk a little bit about the world of publishing,
839
00:39:54.199 --> 00:39:56.559
because that's an example where there's the tried and true
840
00:39:56.599 --> 00:39:59.519
channels which are in some ways less and less viable.
841
00:39:59.559 --> 00:40:01.480
In some way, you can still be very helpful to
842
00:40:01.480 --> 00:40:03.760
be published by a major publisher, but the whole will
843
00:40:03.760 --> 00:40:07.039
of self publishing has become, you know, something that can
844
00:40:07.039 --> 00:40:10.239
be really advantageous. But it may be backing up for
845
00:40:10.440 --> 00:40:12.760
just a minute before that. But also just the importance
846
00:40:12.800 --> 00:40:15.639
of a founder of getting a book out And that's
847
00:40:15.639 --> 00:40:17.599
not going to make sense for every single business, but
848
00:40:17.679 --> 00:40:20.039
for a lot of businesses, a book can really be
849
00:40:20.039 --> 00:40:22.840
a calling card and a brand enhancement. So I wonder
850
00:40:22.840 --> 00:40:26.320
if you're in your experience and where you advise founders
851
00:40:26.320 --> 00:40:28.280
to get a book out there and then the best
852
00:40:28.320 --> 00:40:30.000
most applications ways of doing that.
853
00:40:30.480 --> 00:40:32.719
I mean, there's different things that can build your status,
854
00:40:32.760 --> 00:40:35.800
like a ted talk or a book, or you're a method.
855
00:40:36.400 --> 00:40:39.119
I definitely think there's a time where a book is
856
00:40:39.159 --> 00:40:42.440
important for your brand if you have something unique to say.
857
00:40:42.519 --> 00:40:44.519
I don't think everybody should write a book, but if
858
00:40:44.599 --> 00:40:47.000
you can do it, it's good in terms of the
859
00:40:47.000 --> 00:40:48.480
best way to get it out there. You know, if
860
00:40:48.480 --> 00:40:50.400
you give it to a publisher, if you can get
861
00:40:50.400 --> 00:40:52.920
one of the main publishers to take it, it's probably okay,
862
00:40:53.280 --> 00:40:57.199
and the industries can solidly quite around and then you
863
00:40:57.239 --> 00:41:00.679
know there's there's substrategies like just publish on Amazon or
864
00:41:00.679 --> 00:41:02.760
self published and stuff like that. I think it's probably
865
00:41:03.119 --> 00:41:05.440
it's not my expertise. I'm not a book publisher. I
866
00:41:05.440 --> 00:41:07.320
would kind of steer away from that question just because
867
00:41:07.320 --> 00:41:09.280
I don't know. The world probably is good, But I
868
00:41:09.280 --> 00:41:12.039
will say that when you're trying to build your status
869
00:41:12.039 --> 00:41:14.320
in the market, having a book that does well can
870
00:41:14.320 --> 00:41:18.280
be really important. And writing a book as a long process,
871
00:41:18.360 --> 00:41:20.400
and to write a good book as a long process.
872
00:41:20.920 --> 00:41:23.199
I think it might become less important in the future
873
00:41:23.239 --> 00:41:26.159
as AI gets better, to be honest, but right now
874
00:41:26.159 --> 00:41:28.079
it's still i'd say in the next ten years, it's
875
00:41:28.119 --> 00:41:28.800
still important.
876
00:41:30.280 --> 00:41:33.320
So you kind of alluded before to the idea of
877
00:41:33.360 --> 00:41:35.719
a value ladder a bit in terms of your products.
878
00:41:35.760 --> 00:41:38.480
You have something for a customer acquisition, whether it's a
879
00:41:38.559 --> 00:41:41.360
lead magnet or an inexpensive product, and you can move
880
00:41:41.400 --> 00:41:44.480
people up your value ladder. You kind of alluded to
881
00:41:44.519 --> 00:41:47.199
that before. And in some way, books can serve even
882
00:41:47.320 --> 00:41:49.880
you know, self published, even AI written books in a
883
00:41:49.880 --> 00:41:53.079
business space can serve as simple lead magnets or simple
884
00:41:53.559 --> 00:41:57.559
inexpensive product offerings that could get you into the marketplace.
885
00:41:57.920 --> 00:42:00.039
Yeah, you can definitely use a book for that. I
886
00:42:00.039 --> 00:42:03.159
wouldn't call that simple though, Like a simple book might
887
00:42:03.199 --> 00:42:05.119
take you, you know, a couple hundred hours to write,
888
00:42:05.239 --> 00:42:06.599
and then you have to build a funnel and you
889
00:42:06.599 --> 00:42:10.000
have to set up Facebook ads. I wouldn't combine simple
890
00:42:10.119 --> 00:42:12.320
and book in the same sentence. And so a lot
891
00:42:12.360 --> 00:42:14.719
of times we think these we can just produce these things,
892
00:42:14.800 --> 00:42:17.679
and I haven't been able to do it fast. And
893
00:42:17.760 --> 00:42:20.119
I think some people are really talented writers, and they
894
00:42:20.199 --> 00:42:22.280
and that's kind of one of their skills. There's kind
895
00:42:22.280 --> 00:42:24.760
of one of their mastery skills. Most people are not.
896
00:42:25.039 --> 00:42:26.480
And then you can kind of tell if it's done
897
00:42:26.519 --> 00:42:29.840
by AI right now. And so I wouldn't recommend that
898
00:42:29.880 --> 00:42:33.480
because I can actually decrease your status and credibility if
899
00:42:33.519 --> 00:42:35.119
it doesn't have an unique voice.
900
00:42:35.360 --> 00:42:38.480
It took me ten years to write my first books.
901
00:42:38.559 --> 00:42:40.920
Right, it was just an overnight success, right yeah, yeah,
902
00:42:40.920 --> 00:42:41.719
it's so easy really.
903
00:42:42.760 --> 00:42:45.039
But I do think with a there are some people
904
00:42:45.119 --> 00:42:47.199
learning how to you know, do some interesting things with
905
00:42:47.280 --> 00:42:49.719
AI and you know, simple how to things in a
906
00:42:49.760 --> 00:42:52.800
business could be part of a value ladder pretty you know,
907
00:42:52.960 --> 00:42:55.719
not not a book that's gonna you know, necessarily develop
908
00:42:55.719 --> 00:42:58.239
a huge audience or but you know, kind of simple
909
00:42:58.280 --> 00:43:00.599
how to things. Even in marketing, there could be some
910
00:43:00.679 --> 00:43:02.960
fairly simple how to marketing books that could be very
911
00:43:03.079 --> 00:43:06.360
useful and well done and not necessarily be you know,
912
00:43:06.639 --> 00:43:09.679
landmark books. But I guess maybe maybe the broader question
913
00:43:09.840 --> 00:43:12.159
is just two different ways to get your message into
914
00:43:12.199 --> 00:43:14.360
the marketplace so people can get to know you and
915
00:43:14.400 --> 00:43:16.599
get to get the sense that you do have something
916
00:43:17.079 --> 00:43:21.360
to offer beyond you know, purchasing whatever your major service
917
00:43:21.440 --> 00:43:22.079
or product is.
918
00:43:22.559 --> 00:43:24.840
Yeah, I mean there's dozens of ways to get people
919
00:43:24.840 --> 00:43:27.159
to opt in to give value. It could be a challenge.
920
00:43:27.280 --> 00:43:32.000
Quiz summit books. You use summits to get emails and
921
00:43:32.280 --> 00:43:35.039
to promote things. So yeah, I think I think there
922
00:43:35.079 --> 00:43:36.559
are a lot of different ways out there, and it
923
00:43:36.599 --> 00:43:38.880
really is just case dependent, and that's where you kind
924
00:43:38.880 --> 00:43:40.519
of want to work with somebody, you know, somebody that
925
00:43:40.559 --> 00:43:41.559
knows the game a little bit.
926
00:43:42.599 --> 00:43:44.880
We're also in a world today where we have a
927
00:43:44.960 --> 00:43:48.119
lot of access to data and with various platforms, you
928
00:43:48.199 --> 00:43:50.719
can you know, get access to a lot of marketing
929
00:43:50.840 --> 00:43:54.599
data and you can get pretty deep into analytics and
930
00:43:54.639 --> 00:43:58.360
making data driven marketing decisions. So I'm just wondering in
931
00:43:58.400 --> 00:44:02.119
your experience about you know, data driven decisions versus your
932
00:44:02.119 --> 00:44:04.960
gut in the world of marketing, and that tension and
933
00:44:05.000 --> 00:44:07.800
it's not either or, but just you know, because you
934
00:44:07.840 --> 00:44:10.280
could you could really get lost in the analytics and
935
00:44:10.360 --> 00:44:10.719
data and.
936
00:44:10.679 --> 00:44:12.199
Spend a lot of money getting the data.
937
00:44:12.440 --> 00:44:15.639
And personally, I in our company, we do use data
938
00:44:15.679 --> 00:44:18.039
and it informs oot decisions, but in the end we
939
00:44:18.119 --> 00:44:20.159
make a lot of gut based decisions as well. So
940
00:44:20.199 --> 00:44:21.639
I'm curious about your thoughts on that.
941
00:44:22.119 --> 00:44:24.280
Yeah, I mean I want to know, like especially on
942
00:44:24.320 --> 00:44:26.760
like ad tracking, I want to know what's going on,
943
00:44:26.920 --> 00:44:29.679
and that's become more difficult and so you kind of
944
00:44:29.719 --> 00:44:32.840
have to play whatever games. And then internally for your
945
00:44:32.840 --> 00:44:35.599
company's probably going to be one or two metrics, you know,
946
00:44:35.760 --> 00:44:38.920
number of sales calls booked or you know, growth of
947
00:44:38.960 --> 00:44:42.039
your email lists or conversion rate on an offer. You know,
948
00:44:42.039 --> 00:44:44.360
there's like you don't need like one hundred metrics, you
949
00:44:44.400 --> 00:44:47.719
need like five maybe, you know, to like manage your business.
950
00:44:48.000 --> 00:44:50.440
I think where the gut comes in for me is
951
00:44:50.559 --> 00:44:53.440
sometimes I'm just you know, like ideas to drop in
952
00:44:53.719 --> 00:44:57.760
or program names and subtitles, and also I'll do kinesiology
953
00:44:58.039 --> 00:44:59.760
checks with like is it in my high skid to
954
00:44:59.800 --> 00:45:01.960
where with this client, or to take this project on,
955
00:45:02.239 --> 00:45:05.239
or you know is so sometimes I'll check with my
956
00:45:05.280 --> 00:45:08.519
team and so something doesn't feel right, it probably isn't right,
957
00:45:08.599 --> 00:45:11.840
you know, And so sometimes the mind wants to say yes,
958
00:45:12.000 --> 00:45:14.559
but you internally you know it should be no. Whenever
959
00:45:14.599 --> 00:45:17.159
I violated that, I kind of get steamrolled. So I
960
00:45:17.239 --> 00:45:19.119
use both. I think most entrepreneurships both.
961
00:45:20.199 --> 00:45:24.400
I'm wondering about within this kind of framework for conscious marketing,
962
00:45:24.880 --> 00:45:29.519
the importance of really getting to know our customer. And also,
963
00:45:29.679 --> 00:45:32.119
I mean, as an entrepreneurs often we have a million
964
00:45:32.199 --> 00:45:35.440
ideas and we often think, you know, everybody would benefit
965
00:45:35.480 --> 00:45:37.119
from what we're doing, and it can be difficult to
966
00:45:37.159 --> 00:45:40.800
really narrow in and find out who is really who
967
00:45:40.920 --> 00:45:43.559
is our customer and I really get to know them
968
00:45:43.559 --> 00:45:45.280
and get in a relationship with them. I wonder if
969
00:45:45.280 --> 00:45:47.440
you could talk about the value in that and the
970
00:45:47.480 --> 00:45:49.480
process of doing that, and how that kind of fits
971
00:45:49.559 --> 00:45:51.960
into the overall perspective of conscious marketing.
972
00:45:52.400 --> 00:45:54.039
I think it's just all marketing. I don't know if
973
00:45:54.039 --> 00:45:58.320
it's just conscious marketing, but really you exist to either
974
00:45:58.360 --> 00:46:03.119
help people fill a need, a desire, or overcome a
975
00:46:03.239 --> 00:46:06.199
challenge they have so one of our clients, Thomas Whoeble,
976
00:46:06.280 --> 00:46:09.079
has a phrase, I feel you feeling me. So you
977
00:46:09.079 --> 00:46:11.679
should be empathetic with your customer and you should feel
978
00:46:11.679 --> 00:46:14.280
what they're feeling, and they should feel that you feel
979
00:46:14.320 --> 00:46:17.719
what they're feeling. And how you learn that is you
980
00:46:17.840 --> 00:46:20.519
just enter in conversations with the people that you're working
981
00:46:20.559 --> 00:46:22.199
with and you just ask them what you're struggling with, what
982
00:46:22.199 --> 00:46:23.920
do you need help with? And if you're in a
983
00:46:23.920 --> 00:46:25.679
certain niche, like we're in marketing, we know what you know.
984
00:46:25.679 --> 00:46:27.800
We've been in this business for almost twenty years now.
985
00:46:28.239 --> 00:46:30.639
We know what people struggle with. It comes up over again,
986
00:46:30.719 --> 00:46:33.039
and we have solutions for them, and so we just
987
00:46:33.119 --> 00:46:34.719
let them know, hey, do you want some help with that?
988
00:46:34.800 --> 00:46:36.360
Do you want to get out of that, you want
989
00:46:36.400 --> 00:46:38.199
to put this together, you want to get your program launched,
990
00:46:38.239 --> 00:46:41.599
and so we just offer solutions. I don't think you
991
00:46:41.599 --> 00:46:44.039
need to complicate it too much. I mean, maybe when
992
00:46:44.039 --> 00:46:46.239
you're first entering a market you have to kind of
993
00:46:46.280 --> 00:46:49.679
do that deeper dive, but really, I don't know. We've
994
00:46:49.679 --> 00:46:51.159
worked with Ken Blancher a lot, with some of the
995
00:46:51.199 --> 00:46:54.360
other like more mainstream people, and it's just you just
996
00:46:54.400 --> 00:46:56.519
talk to your customers, or you survey them and you
997
00:46:56.559 --> 00:46:58.920
ask them and you just are you're just in communication
998
00:46:58.960 --> 00:46:59.760
with them.
999
00:47:00.360 --> 00:47:02.400
Yeah, we're kind of nearing the end of our time, Richard,
1000
00:47:02.519 --> 00:47:06.039
And I just wonder again, you know, for our audience,
1001
00:47:06.159 --> 00:47:10.199
whether it's an aspiring entrepreneur or it's someone that's you know,
1002
00:47:10.519 --> 00:47:12.960
gotten two mid or high six figures, and now is
1003
00:47:13.320 --> 00:47:15.079
you know, I think I have a business here. I
1004
00:47:15.079 --> 00:47:17.360
really want to figure out how to scale this and
1005
00:47:17.360 --> 00:47:19.039
and do it in a good way and not kill
1006
00:47:19.079 --> 00:47:21.920
myself and not end up divorced doing it. And you
1007
00:47:21.960 --> 00:47:25.119
know what, maybe some core principles or core advice that
1008
00:47:25.159 --> 00:47:28.000
you offer from your experience of working with the entrepreneurs.
1009
00:47:28.199 --> 00:47:29.559
You know, I think it comes back to what I
1010
00:47:29.599 --> 00:47:32.079
said before. Put the purpose in the center. And for
1011
00:47:32.159 --> 00:47:34.159
a lot of people, that purpose is to spend time
1012
00:47:34.199 --> 00:47:37.599
with their family and the things that they love. Sometimes
1013
00:47:37.599 --> 00:47:39.599
it's not. Sometimes it's for a cause or something else.
1014
00:47:39.599 --> 00:47:42.320
So just keep your purpose close to you and right
1015
00:47:42.360 --> 00:47:44.480
at the center. I think where you get off is
1016
00:47:44.519 --> 00:47:47.280
when that kind of fades out, and so make that
1017
00:47:47.800 --> 00:47:51.599
make your business in service to that versus the business
1018
00:47:51.719 --> 00:47:53.920
as a pathway to that. It is is a huge
1019
00:47:53.920 --> 00:47:58.000
difference and it's an internal difference. And then you know
1020
00:47:58.280 --> 00:48:01.079
part of it is every day you should be focusing
1021
00:48:01.159 --> 00:48:03.360
not on the end goal, but the process and really
1022
00:48:03.840 --> 00:48:06.280
enjoying what you're doing every day, you know from a
1023
00:48:06.280 --> 00:48:08.039
deep place. If you're not, then you just have to
1024
00:48:08.119 --> 00:48:10.480
question how you want to spend your time every day.
1025
00:48:10.880 --> 00:48:12.840
If you love what you're doing every day, then it's
1026
00:48:12.880 --> 00:48:15.880
not really not work anymore. You know, you're you're just
1027
00:48:15.920 --> 00:48:19.960
doing it. And for the marketing aspect, the conscious marketing aspect,
1028
00:48:20.079 --> 00:48:23.280
it's just seeing how marketing is your way to create
1029
00:48:23.360 --> 00:48:26.039
relationship and connection with people so that you can help them.
1030
00:48:26.199 --> 00:48:29.039
It doesn't need to be more complicated than that. And
1031
00:48:29.480 --> 00:48:33.360
realize that if you're you probably have some blocks around
1032
00:48:33.400 --> 00:48:35.239
that if you're struggling with it, and so the more
1033
00:48:35.280 --> 00:48:36.800
you can just get the blocks out of the way.
1034
00:48:37.320 --> 00:48:40.239
They're mostly mental, which is good because all the techniques
1035
00:48:40.280 --> 00:48:42.880
and strategies are out there. They're pretty straightforward. So once
1036
00:48:42.920 --> 00:48:45.920
you get over the blocks, then marketing doesn't have to
1037
00:48:45.920 --> 00:48:47.639
be a struggle. It can actually be really easy.
1038
00:48:48.760 --> 00:48:52.840
Yeah, marketing can be fun, fun and spiritually fulfilling. So
1039
00:48:53.440 --> 00:48:55.000
I meant to ask you this at the beginning of
1040
00:48:55.000 --> 00:48:57.039
the end of, but I apologize a little bit your origin.
1041
00:48:57.119 --> 00:48:59.519
So I know you have a background and investment, but
1042
00:48:59.559 --> 00:49:01.239
at some point point you made a leap to start
1043
00:49:01.239 --> 00:49:04.800
your own marketing agency. And so you know what kind
1044
00:49:04.840 --> 00:49:08.159
of inspired you to build your own business and become
1045
00:49:08.239 --> 00:49:11.880
primarily a marketer and known for conscious marketing was what
1046
00:49:11.960 --> 00:49:14.159
kind of was the impulse around that fleet.
1047
00:49:14.239 --> 00:49:16.960
Well, I had left the trading world and I just
1048
00:49:17.000 --> 00:49:20.239
started to help people that were in the therapy and
1049
00:49:20.239 --> 00:49:22.639
spiritual field. And I didn't even know I had really
1050
00:49:22.639 --> 00:49:25.519
started an agency until somebody told me a couple of
1051
00:49:25.559 --> 00:49:29.039
years in and so it just kind of unfolded naturally
1052
00:49:29.199 --> 00:49:32.039
out of an act to serve that community, mainly because
1053
00:49:32.039 --> 00:49:36.280
I was interested in personal transformation and so that's kind
1054
00:49:36.280 --> 00:49:38.559
of just what I did. And then I was in
1055
00:49:38.599 --> 00:49:40.559
the right place at the right time around two thousand
1056
00:49:40.559 --> 00:49:43.000
and five six, because that's when all the digital stuff
1057
00:49:43.039 --> 00:49:46.159
started to emerge, and YouTube came out and Google came out,
1058
00:49:46.239 --> 00:49:49.480
and you know, all these things started to make you know,
1059
00:49:49.679 --> 00:49:53.440
representing authors and teachers and people who had programs you
1060
00:49:53.440 --> 00:49:55.599
could go director the customer, and so that the world
1061
00:49:55.639 --> 00:49:59.000
started to change. As at cloud based computing, and we
1062
00:49:59.000 --> 00:50:01.760
don't think about this now camera speeds and speed scot
1063
00:50:01.800 --> 00:50:03.880
fast enough finally, So yeah.
1064
00:50:04.079 --> 00:50:06.360
I think good timing there. And you know, I think
1065
00:50:06.519 --> 00:50:08.840
because our background as a company, we come from the
1066
00:50:08.840 --> 00:50:13.079
world of meditation and mindfulness and personal transformation, and you know,
1067
00:50:13.159 --> 00:50:15.880
sometimes there can be a little bit of a notion
1068
00:50:15.960 --> 00:50:19.440
out in that world that that success means selling out
1069
00:50:19.480 --> 00:50:22.400
in some ways, and the fact that you were able
1070
00:50:22.440 --> 00:50:26.400
to help people in that space and integrate your interest
1071
00:50:26.440 --> 00:50:31.039
in personal transformation with becoming a successful marketer and marketing agency,
1072
00:50:31.519 --> 00:50:33.599
I think really points to that. You know what you
1073
00:50:33.639 --> 00:50:36.480
said before that the fear of selling out can also
1074
00:50:36.599 --> 00:50:39.519
just be a tendency to play small and a fear
1075
00:50:39.519 --> 00:50:41.920
of kind of putting ourselves out there. So I really
1076
00:50:41.960 --> 00:50:44.480
appreciate what you've done. And you mentioned you had an
1077
00:50:44.480 --> 00:50:47.559
early I guess mastermindor some training experience with Jeff Walker.
1078
00:50:47.599 --> 00:50:50.159
And you know, Jeff Walker is a constant marketer, well
1079
00:50:50.159 --> 00:50:52.599
known as a marketer, but maybe not everybody knows he's
1080
00:50:52.639 --> 00:50:55.559
also been a meditator for a long time, a very
1081
00:50:55.599 --> 00:50:59.119
family focused, spiritually grounded person. So you know, I don't
1082
00:50:59.159 --> 00:51:02.039
think we have to leave our lives of spiritual focus
1083
00:51:02.119 --> 00:51:04.840
and personal transformation behind it all. To be successful in
1084
00:51:04.880 --> 00:51:05.840
business and marketing.
1085
00:51:06.320 --> 00:51:07.760
No true. Now he's a really good guy.
1086
00:51:08.079 --> 00:51:10.039
So where can people find out more about your work?
1087
00:51:10.360 --> 00:51:13.599
They can go to conscious Marketer dot com and if
1088
00:51:13.880 --> 00:51:15.400
somebody wants to work with me, I'll give you a
1089
00:51:15.440 --> 00:51:18.480
link for a dollar trial on our sohole syndicate, and
1090
00:51:18.760 --> 00:51:23.239
we tend to work with more healers, therapists professionals that
1091
00:51:23.320 --> 00:51:25.280
want to take a conscious approach to marketing. So if
1092
00:51:25.280 --> 00:51:27.480
that's that's We're not for everybody, but if that's for you,
1093
00:51:27.559 --> 00:51:28.960
then you can. You can try us out for a
1094
00:51:29.000 --> 00:51:31.280
dollar for a month and then continue on if you
1095
00:51:31.400 --> 00:51:31.760
like us.
1096
00:51:31.920 --> 00:51:35.159
I love to having That sounds like a pretty great opportunity.
1097
00:51:35.199 --> 00:51:37.079
So that link is right down below the video here
1098
00:51:37.079 --> 00:51:38.960
at Folks and you can give that a try. So
1099
00:51:39.280 --> 00:51:41.800
thank you very much, Richard. Really enjoyed the conversation and
1100
00:51:41.840 --> 00:51:42.920
thank you for the work you do.
1101
00:51:43.440 --> 00:51:44.840
Thanks sleep, thanks for having me on.
1102
00:51:45.440 --> 00:51:49.360
Okay, be well, Taking radical responsibility for our lives means
1103
00:51:49.400 --> 00:51:52.280
taking action, and today you can start by helping us
1104
00:51:52.320 --> 00:51:56.119
grow this community. If these insights into healing and transformation
1105
00:51:56.480 --> 00:52:00.000
have served you, please subscribe on YouTube and follow up
1106
00:52:00.079 --> 00:52:04.320
us on Apple Podcasts and Spotify. While you're there, leave
1107
00:52:04.400 --> 00:52:07.559
us a review. It takes thirty seconds, but it's the
1108
00:52:07.599 --> 00:52:10.719
most powerful way to help our message reach someone else
1109
00:52:10.760 --> 00:52:14.280
seeking deeper self awareness. Thank you for being part of
1110
00:52:14.320 --> 00:52:18.480
the journey towards lasting change. Thank you for joining me
1111
00:52:18.519 --> 00:52:22.679
on the Radical Responsibility Podcast. Remember, real change happens when
1112
00:52:22.719 --> 00:52:25.639
we commit to our growth, face our challenges with compassion,
1113
00:52:25.760 --> 00:52:29.239
and stay open to transformation. If you found this episode helpful,
1114
00:52:29.480 --> 00:52:31.920
I encourage you to subscribe and help us spread the
1115
00:52:31.960 --> 00:52:35.920
message of healing and personal empowerment. Stay grounded, stay present,
1116
00:52:36.119 --> 00:52:37.920
and stay true to you. Take care