172. Marketing & AI Part 1: The Woman Entrepreneur's Guide to Using AI with Intention

There’s a lot of talk around AI right now. Some people are excited about it. Others are worried it will replace creativity and the human connection that makes us unique.

In this episode of Doing Business Like a Woman, I'm sharing the framework I use to decide what stays in my hands, what I collaborate on with AI, and what I confidently delegate. I'll also walk you through the three practical ways AI helps me save time every week while keeping my voice, values, and thought leadership at the center of everything I create.

In this episode, you'll learn:

• Why your voice is your greatest business asset
• How I use AI to repurpose content
• How to use AI as a brainstorming partner

If you've been curious about AI but don't want your business to lose its heart, this episode will show you a practical, thoughtful way to use it with intention.

00:00 – Welcome and introducing the AI marketing series
01:15 – My mission to help women create more financial freedom through entrepreneurship
02:15 – Why AI belongs in a simple, sustainable marketing strategy
03:10 – From corporate marketing to wearing every hat as a solopreneur
04:15 – How comfortable are you with AI?
05:15 – You get to decide how AI fits into your business
06:10 – Protecting your voice, values, and relationships
06:35 – The Three Zones
07:00 – Zone 1: The "Only You" work that should never be delegated
08:20 – Zone 2: Collaborating with AI and your team
09:20 – Zone 3: The work you should fully delegate
10:10 – A simple exercise to decide what AI should handle
11:10 – The three ways I use AI every week
11:45 – Repurposing content instead of creating from scratch
14:10 – Building a content flywheel with AI
17:00 – Creating repeatable workflows
18:20 – Using AI to plan your calendar and weekly priorities
22:15 – Saving nearly an hour every week with AI planning
23:20 – Using AI for research and idea generation
24:10 – How Human Design influences my creative process
26:00 – Brainstorming with AI instead of staring at a blank page
27:35 – Why you're always the final editor
28:10 – Resources, prompt kit, and Content Flywheel workshop
29:20 – Recap: The CEO mindset and the three ways to use AI
32:20 – Final encouragement and next steps

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🌐 Website: https://www.melissamkellogg.com/

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