ABOUT THIS EPISODE
Today’s guest is a funny high energy in-demand event host and panel moderator. He’s an accomplished award-winning marketer, a sales world top 50 keynote speaker, and multi-time gold medalist content creator. Darryl Praill is the host of the “Inside Inside Sales” podcast and the CMO of Agorapulse. Darryl joins Jared this week to smash revenue myths, show you how to make social media work for you, and explore the mysterious world of “dark social”.
Takeaways:
- Revenue Myth: “social media doesn’t work for me because I don’t have a following.”
- To increase your connection rates on social media, make sure your messages are personalized and contain no ask. Connect as people first.
- Creating good content is important to developing connections. Before anyone will connect with you, they will preview your content first to see what you have in common.
- When you prioritize the number of activities rather than the conversation rate, you encourage your sales reps to utilize ineffective, spammy strategies
- “Dark Social” is when a lead comes in but you can’t trace it to any one particular source. Dark social is driven by referrals and awareness.
- You can't expect your team to perform to the levels you desire or require if you're not doing it yourself.
- Demonstrating relevancy is more important than telling your prospect that you went to the same school as them.
Quote of the Show:
“Relevancy speaks to a personal pain or challenge that is very immediate to me” - Darryl Praill
Links:
- Twitter: https://twitter.com/ohpinion8ted?s=20&t=ToqDx1tQ1IblXeTyPbsUPw
- LinkedIn: https://www.linkedin.com/in/darrylpraill/
- Website: https://www.agorapulse.com/
- Podcast: https://podcasts.apple.com/us/podcast/inside-inside-sales/id1436064292
Ways to Tune In:
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Today, we welcome Emir Atli, Co-Founder of HockeyStack. B2B SaaS can be considered a top industry today, but there's still a lot to learn about marketing a product in this space.
Emir talks about the importance of leveraging social channels not only for marketing but also for brand building, especi…
Today, we welcome Anthony Kennada, Co-Founder & CEO of AudiencePlus. Content marketing has traditionally been all about creating content for an algorithm. It's more of getting the page or posts to rank rather than actually getting a human to read it.
Anthony shares his philosophy and ideas on s…
In this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her …
In this episode of Revenue Today, host Jared Robin interviews Lindsay Cordell, the GTM Analyst and Founding Partner at Go-To-Market Partners. With a background in revenue operations, Lindsay has extensive experience in helping companies optimize their go-to-market strategies and improve their overa…
In today's episode of Revenue Today, Helen Lin, Founder and CEO of Discern & Dawn Poulos, Founder of Covisio kick off the webinar on the Four D's for Effective Sales Forecasting. They start with the Sales Performance Benchmark Data for Q1 of 2023 and share a few insights on these.
Takeaways
W…
Disclaimer: The podcast and artwork embedded on this page are from RevGenius, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
