ABOUT THIS EPISODE
Nick Capozzi is the Head of Storytelling at Demostack. Today, he shares why you should have a 45-second story, a 3-minute story, and 1 in long form. Most importantly, he explains why you should be able to tell your story in 10 words! Nick also talks about sales development follow-ups to your story and avoiding the use of terms like "our solution."
Takeaways
- Why "What's your story in 10 words?" can be impactful
- Address the prospect's problem instead of focusing on the solutions your provide
Quote of the Show
"It's not our solution. It's my prospect's problem or pain point. I was talking about the negatives. I want to push on their pain points but I want to do it in a happy way. What I mean by that is I want to acknowledge that they do have issues and get confirmation from them and take them through the story." - Nick Capozzi
Connect with Nick in the links below:
- LinkedIn: https://www.linkedin.com/in/nick-capozzi/
- Twitter: https://twitter.com/NickCapozzi
Ways to tune in:
