ABOUT THIS EPISODE
Black Friday isn't your only opportunity to make big sales in Q4. Treating the entire holiday season like one big promotion could be costing your product business serious revenue. In this episode, I'm breaking down the 4 distinct buying windows between October and January and how to strategically market your products during each one to maximize sales, move inventory, and protect your profit margins. You'll discover opportunities your competitors may be overlooking, how to keep customers buying beyond Black Friday, and how to create offers that drive revenue without relying on constant discounts. If you've already built a successful product business and you're ready to stop guessing what to promote next, this episode will help you think more strategically about your busiest season and build a business that grows with intention, not just more work from you.
In This Episode, You’ll Learn:
00:00 Why treating Q4 as one big sales opportunity could be costing you revenue.
02:00 How to capitalize on early holiday shoppers before Black Friday.
04:45 Creating compelling seasonal offers without relying on discounts.
06:00 What you need to know about the biggest Black Friday buying window.
08:00 How major retailers are changing the holiday shopping timeline.
09:45 Creating Black Friday promotions that make sense for your business.
11:00 Why timing your product launches matters for maximizing sales.
13:15 How to capture last-minute holiday shoppers without extending your discounts.
15:00 Making the most of shipping deadlines, Super Saturday, and gift cards.
16:45 The overlooked post-Christmas buying window that can drive more revenue.
18:15 Turning leftover inventory into cash and bringing customers back in January.
19:45 How to keep sales moving beyond the holiday season.
20:45 Why strategy, mentorship, and accountability matter when you're ready to scale.
Resources + Links
Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!
Ready to stop guessing and follow a proven system? Book your strategy call HERE!
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Jacqueline on IG: @theproductboss
