ABOUT THIS EPISODE
Six years is a long time between visits, and I was excited to catch up with Seth Greene, someone I've known and worked with going all the way back to 2017 or 2018. Seth is the founder and CEO of Market Domination, one of the nation's foremost authorities on growing a business through strategic affiliate and referral relationships, and under his leadership Market Domination landed a spot on the Inc. 5000 list of fastest growing companies. He's also the co-host of the Sharkpreneur podcast alongside Kevin Harrington, the original Shark from Shark Tank, a nine-time bestselling author, and has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch.
We got into what Market Domination is doing right now, which has changed a lot even in just the last six years. Seth walked me through two of their newest capabilities: a way to place your podcast ads on other people's podcasts to grow your own audience, and a way to pull real time Google search data to build a list of people actively searching things like "sell my house" or "rent to own" in your target city, so you can put your message directly in front of a warm audience.
We also got into the biggest marketing mistake Seth sees investors make, which is simply blending in and looking like everyone else, and who his services are actually built for, established investors doing real volume, not someone on their very first deal. Seth shared his process for building a network of "dream partners," people who already have your ideal audience, and how his own book turns podcast guest appearances into a referral engine.
Toward the end, Seth got personal and told me the single most important thing he's learned recently: who you're being affects how well what you do actually works. It's less about the newest marketing tactic and more about the internal work. If you want a masterclass in both cutting edge direct response marketing and the mindset underneath it, this episode has both.
Key Talking Points of the Episode
00:23 Welcoming Seth Greene back after six years and revisiting his background
02:22 Catching up on what Seth has been building since his last appearance
02:48 The two newest capabilities at Market Domination: podcast-to-podcast advertising and Google search data targeting
04:23 Who the Google search targeting tool is actually built for
05:31 The biggest marketing mistake Seth sees real estate investors make
06:41 Who Seth's services are and are not a good fit for
07:36 Using accredited investor data to help investors raise capital without their own money
08:34 Overcoming the fear of pitching investors by getting reps in and expecting rejection
09:17 Why creative deals and the three paydays model beat the old way of getting paid once
11:39 Whether budget minimums apply the same way to brand new investors
12:40 Seth's pricing tiers, from self-serve resources to a full outsourced marketing department
13:22 How to reach Seth for an exploratory call
14:00 Confirming how long Seth and Chris have worked together
14:39 Other ways to reach Seth: email, website, and LinkedIn
14:57 Where Seth sees AI heading in marketing, and why the human check still matters
16:14 What's changed in AI-assisted marketing just in the last couple of hours of testing
16:31 The three things Seth would prioritize first if he stepped into real estate marketing tomorrow
18:19 Building a network of dream JV partners who already have your ideal audience
19:29 A preview of Chris's upcoming appearance on the Sharkpreneur podcast
19:47 The most important thing Seth has learned recently: who you're being affects how well what you do works
21:17 The $4 Sandwich, the book Seth recommends for mindset work
22:14 Closing thoughts and where to find Seth going forward
Quotables
"Who you're being affects how well what you do works."
"If you say the same things as everybody else, nobody knows how to tell you apart."
"Go have some really bad offer conversations… get some reps under your belt with getting rejected so you improve your technique."
Links
Market Domination LLC (Seth's direct response marketing firm) — https://www.marketdominationllc.com
Sharkpreneur Podcast (Seth's podcast with Kevin Harrington of Shark Tank) — https://sharkpreneurpodcast.com
The Ultimate Guide to Growing Your Business with a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash (Seth's book, 30% off Amazon price for listeners as stated on air) — https://www.amazon.com/Ultimate-Guide-Growing-Business-Podcast/dp/B096LTQBH6
Book a call with Seth (free exploratory call for members of the Smart Real Estate Coach community) — https://bookwithseth.com
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