ABOUT THIS EPISODE
Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.
Today’s Topics Include:
- Reason for Superhuman still being invite-only is not to increase user demand
- Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback
- Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders
- Startup Details: Deliberately think through and consider everything deeply from scratch
- Don’t turn down money when bootstrapping to find perfect product market/customer fit
- Knack for knowing what people want, before they know they want something; and helping people realize they want something
- Without active or spending money on marketing, Superhuman’s waitlist keeps growing
- Superhuman’s Values: Create delight, be intentional, and remarkable quality
- Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake
- Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts
- Superhuman’s pricing is low, but generates high value; big fan of round numbers
- Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates
- Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment
- Generate roadmap and find balance to maintain lead over market and continue to grow
- Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to
Links and resources:
Superhuman Product-Market Fit Survey
Rahul Vohra on This Week in Startups with Jason McCabe Calacanis
Startup = Growth - Paul Graham
Derrick Reimer Website
Derrick Reimer on Twitter
Ben Orenstein Website
Ben Orenstein on Twitter
English
United States
TRANSCRIPT 🔗
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SEARCH PAST EPISODES
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