Your Personal Brand May Be Obsolete by 2026 - w/ Chris Do

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[SPEAKER_02]: I don't know about you, but sometimes I feel like I'm just drowning in all this AI-generated content.
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[SPEAKER_02]: And everything I do is just the same as everybody else.
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[SPEAKER_02]: And how do you stand out in that world?
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[SPEAKER_02]: And one thing I'm really worried about right now is as we move and this gets even worse, the average creator is just gonna get flushed out in all the noise.
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[SPEAKER_02]: But here's the thing, there's actually something simple you can do about this, and this would allow your brand to stand out, and it would create a personal brand that AI cannot mess with.
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[SPEAKER_02]: This is what we're gonna jump into with my good friend Christo today.
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[SPEAKER_02]: He is the world's expert on personal branding, and we're gonna get into it right now.
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[SPEAKER_02]: Because everyone's worried about AI and is it going to replace or is it going to saturate the market with content, right?
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[SPEAKER_02]: How does the creator today create a personal brand that AI can't mess with?
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[SPEAKER_01]: That's a great question, Neil.
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[SPEAKER_01]: Okay, let's address first the proliferation of AI-generated content and it's becoming easier for people to not even have ideas anymore for you to scrape other people's content and just deal it in a way and then to rewrite it and then use a fake AI-generated version of your own voice with an AA version of your own video.
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[SPEAKER_01]: So you're going to see the kind of content that's being produced today, if you thought it's crazy before, you're going to see it on levels we've not seen before, exponentially more content.
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[SPEAKER_01]: So it's going to become really saturated.
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[SPEAKER_01]: I think that's a real opportunity, actually, that the more people that are creating content that are aware of content means that we're going to be looking for higher quality content.
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[SPEAKER_01]: that the initial wave of people are creating content will be all consuming and we won't know the difference.
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[SPEAKER_01]: But after the dust settles a little bit, I think we're not looking for real people doing real things.
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[SPEAKER_01]: And so believe it or not, the nuance and the way that you speak, how you carry yourself, the little quirks and your tone of voice are going to make a big difference.
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[SPEAKER_01]: And I think as much as I'm a proponent for AI generated things, I'm going to caution people, especially if you want to develop a really good personal brand.
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[SPEAKER_01]: There were person that's you, that's me, is in the content itself.
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[SPEAKER_01]: So this is very hard to replicate.
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[SPEAKER_02]: Yes.
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[SPEAKER_02]: I mean, they could try.
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[SPEAKER_02]: You could make an effort on Chris and Neil and you could have them give them a conversation.
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[SPEAKER_02]: But you're right.
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[SPEAKER_02]: I think there's certain things that are going to become a signal that this is a real piece of content.
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[SPEAKER_02]: So you just mentioned like, OK, all these people are going to be putting up more content.
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[SPEAKER_02]: But here's what I notice.
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[SPEAKER_02]: And I don't know what your thoughts are on this.
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[SPEAKER_02]: Like if you are someone who has thoughts and ideas to share, the AI can help you.
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[SPEAKER_02]: Or you just talked about it.
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[SPEAKER_02]: It helps you organize your thoughts.
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[SPEAKER_02]: You can help you organize three days worth of content into a nice schedule.
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[SPEAKER_02]: There's a lot of like leverage you can get there.
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[SPEAKER_02]: But it takes like somebody who's smart and allows them to exponentially increase what they could do.
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[SPEAKER_02]: So it makes you like on another level.
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[SPEAKER_02]: But the guy who's giving kind of dumb inputs or just random
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[SPEAKER_02]: It just gets you to like average.
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[SPEAKER_02]: It doesn't get you to like genius.
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[SPEAKER_01]: Yeah.
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[SPEAKER_02]: So it doesn't.
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[SPEAKER_02]: It seems to not make you that much smarter.
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[SPEAKER_02]: Is that true?
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[SPEAKER_02]: Is that your assessment?
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[SPEAKER_01]: Well, it depends on the baseline.
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[SPEAKER_01]: So if you're really dumb, it'll make you a lot smarter.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: But AI in general is designed to kind of meet you in the middle.
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[SPEAKER_01]: It's not going to have a strong attitude or opinion by anything.
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[SPEAKER_01]: There's a way that it phrases everything.
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[SPEAKER_01]: Like remember, it's not like this.
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[SPEAKER_01]: It's like this.
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[SPEAKER_01]: There's a tell-tell signs about how AI speaks.
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[SPEAKER_01]: And it's very organized, and this is good if you're disorganized.
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[SPEAKER_01]: And so it can help you get to that baseline.
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[SPEAKER_01]: But to tag on what you're saying is quality in equals quality out, crap in equals crap out.
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[SPEAKER_01]: It's like saying, design me something cool.
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[SPEAKER_01]: Well, if it's a really good designer in front of you, they can make you something cool, but it's better for us to be more specific, like cool like this, and with these parameters, and this is what I'm looking for, and to be able to kind of give feedback on what you see.
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[SPEAKER_01]: The problem with a lot of people is they ask it to create things, and they themselves do not know what's good writing or a good video or good aesthetics in design.
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[SPEAKER_01]: So when the machine gives you something back, like, wonderful job done.
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[SPEAKER_01]: Let me check that out.
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[SPEAKER_01]: Let me put that out there, but they don't realize it's pretty crappy.
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[SPEAKER_01]: So A. I can do lots of things for you, but you kind of have to think of it as probably the world's most powerful and most intelligent intern.
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[SPEAKER_01]: But you need to give a good direction and you need to give a good feedback to make it absolutely great.
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[SPEAKER_01]: You and I had an example.
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[SPEAKER_01]: You're working with someone generating AIG video for you.
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[SPEAKER_01]: And I saw it and it looked pretty good.
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[SPEAKER_01]: And then I pointed out some things to you like,
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[SPEAKER_01]: What's the narrative arc here?
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[SPEAKER_01]: Because it looks like a bunch of random cinematic shots.
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[SPEAKER_01]: There's no rising tension.
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[SPEAKER_01]: And so after a while we look at the stuff, we're going to become really bored.
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[SPEAKER_01]: It should look like you're doing something you're on your way somewhere.
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[SPEAKER_01]: And each time we see a shot, it's adding to larger narrative arc.
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[SPEAKER_01]: And then you were able to give somebody direction.
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[SPEAKER_01]: And then they got you something much better than what they started out with.
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[SPEAKER_01]: It's that kind of stuff.
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[SPEAKER_02]: Yeah, you think about the video we just created for our event.
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[SPEAKER_01]: Yeah.
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[SPEAKER_02]: And we did like a trailer.
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[SPEAKER_02]: And it's, I don't think it's about thirty forty seconds.
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[SPEAKER_02]: So very small short video all created by AI.
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[SPEAKER_02]: But like the shots in the video were based on our conversation.
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[SPEAKER_02]: So you're telling me, they'll, you're walking through, we're, you said something about Blade Runner twenty four days.
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[SPEAKER_02]: I was like, okay, I got you.
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[SPEAKER_00]: Yeah.
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[SPEAKER_02]: I was walking through and there's like a,
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[SPEAKER_02]: a dead slot machine over here and the city's been destroyed and it's post-apocalyptic bigs.
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[SPEAKER_02]: So you're walking through so then we're typing all that into the prompt and then you're even saying settled like super detailed things like your hand goes across the rail.
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[SPEAKER_02]: Then you walk in and you can hear the footsteps and all this is coming from your idea.
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[SPEAKER_02]: So it's like, I don't believe that AI would have given me the idea.
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[SPEAKER_02]: It would have been a thought partner.
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[SPEAKER_02]: I could have gone back and forth through that.
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[SPEAKER_02]: But those shots were based on your prompts.
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: Like someone's like, do that love this cinematic.
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[SPEAKER_02]: Like when your hand goes across well, like, well, that's because Chris said that they didn't just like come out of AI.
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[SPEAKER_02]: So it's I think it's like, would we be able to create that without your creative input?
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[SPEAKER_01]: You could have, it would have taken a lot longer, and you may or may not get there.
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[SPEAKER_01]: But I want to zoom back out even further, because you and I are working on this strategy and the messaging is a platform in which you're coming from.
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[SPEAKER_01]: It's like, you're this anomaly in this world of me to everything.
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[SPEAKER_01]: People are just trying to photocopy everything else.
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[SPEAKER_01]: And so you're trying to do something different.
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[SPEAKER_01]: And you attract a very different kind of people towards you.
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[SPEAKER_01]: I thought they were going to be boring in the box, and they want to be out of the box, and you're the voice of that.
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[SPEAKER_01]: You're the leader of the resistance.
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[SPEAKER_01]: So the narrative you and I were playing around with is you've come back from the future and it doesn't look good.
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[SPEAKER_01]: Just like Reese from the Terminator, he's like, it's not working John Connor sent me back to save humanity.
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[SPEAKER_01]: We must protect Sarah Connor.
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[SPEAKER_01]: Maybe your message is we have to come back to protect the future from a dull version of yourself because this is where it's all going.
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[SPEAKER_01]: So we want to create this wasteland where everything's gone, set in the very near future and we can see that happening.
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[SPEAKER_01]: So you, Neil Dingra, after watching the video, you're like, I'm back, everybody.
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[SPEAKER_01]: And this is what the future looks like.
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[SPEAKER_01]: Let's go do something about it.
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[SPEAKER_01]: And who's with me?
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[SPEAKER_01]: We're talking about little signals to what's happening inside of each person.
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[SPEAKER_01]: That's an emotional thing.
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[SPEAKER_01]: I think AI can do this.
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[SPEAKER_01]: It just can't do it right now.
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[SPEAKER_01]: So those little moments of details, signal something in our brain and we have an emotional reaction too.
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[SPEAKER_01]: And so otherwise, you just get a lot of glossy visuals that don't do anything for us.
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[SPEAKER_02]: Yeah, the one version of the same video was just disconnected.
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[SPEAKER_02]: It was random shots didn't make any sense.
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: So you talked about this personality and you're new on like your mannerisms, maybe your jokes, your sense of humor or lack there of whatever that is being in the content.
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[SPEAKER_02]: So I believe in I think you agree that your personality needs to be in your personal brand.
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[SPEAKER_00]: Yeah.
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[SPEAKER_02]: In twenty twenty five, it's like if you're not there, it's just random information on the internet.
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[SPEAKER_02]: It doesn't matter anymore.
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[SPEAKER_02]: And I've noticed a big trend in the last, probably twelve months where the viewers have it.
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[SPEAKER_02]: I like people say the algorithm, but the algorithm is just viewing habits.
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[SPEAKER_02]: That's what I think.
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[SPEAKER_02]: It's like people aren't watching just straight informational content anymore.
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[SPEAKER_02]: Like if I were to say, here are three tips to do XYZ.
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[SPEAKER_02]: That video may have done okay a year or two ago.
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[SPEAKER_02]: Today it's almost dead.
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[SPEAKER_00]: Yeah.
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[SPEAKER_02]: So people have changed their viewing habits and they don't like, is informational content really difficult to do?
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[SPEAKER_02]: Is it dying or can you still provide information in a way where people will watch it?
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[SPEAKER_01]: You can still do it.
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[SPEAKER_01]: I think the bar gets higher and higher because at first there's not a lot of competition.
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[SPEAKER_01]: So you and your niche, you can do something very basic and get lots of reward for it.
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[SPEAKER_01]: High engagement, follow comments, all that kind of stuff and it can feel really good.
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[SPEAKER_01]: And everybody's like, old algorithm has changed.
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[SPEAKER_01]: They haven't really just the competitions all catching up.
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[SPEAKER_01]: And so you need to be a couple steps ahead.
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[SPEAKER_01]: I've seen people do informational content.
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[SPEAKER_01]: I love it.
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[SPEAKER_01]: And they do things a little bit differently.
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[SPEAKER_01]: It turns out you don't have to reinvent the wheel, but you just have to be like one factor different.
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[SPEAKER_01]: And I'll show you what I mean.
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[SPEAKER_01]: There was this person who was talking about debunking videos on the internet.
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[SPEAKER_01]: And the way they do is through an overwhelming amount of information.
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[SPEAKER_01]: And I love this.
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[SPEAKER_01]: It's so like, first you're like, this is too much, and then you get it, and it's a funny joke.
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[SPEAKER_01]: So there's a giant swing in the back, and the shoe flies off hits the dude in the head.
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[SPEAKER_01]: And he's like, well, I found out where this location was based on the triangulation of this and this three images in the background, the physics and the circumference of this thing and the gravity force.
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[SPEAKER_01]: And they were just going on and on nonstop for like a minute.
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[SPEAKER_01]: And I was just like, first, I was like, uh, then I'm laughing and I'm really laughing.
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[SPEAKER_01]: That is highly informational, but done in the very particular over-the-top analytical way.
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[SPEAKER_01]: And I love that kind of content.
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[SPEAKER_01]: There's other people who do handmade graphics, and they'll say some like, this thing that you're doing, it's just like this, but then they would move this over here.
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[SPEAKER_01]: And the visuals of just moving things around like a shell game overhead shot, doing this, was enough for me, like, yeah, that hooks my brain.
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[SPEAKER_01]: I get that.
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[SPEAKER_01]: That was very human by the way.
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[SPEAKER_01]: Cut out pieces of paper and hand drawn graphics with somebody's hands moving around imperfect lighting.
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[SPEAKER_01]: Not AI yet.
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[SPEAKER_02]: Yeah, and what's cool about that is it shakes something maybe complex makes it relatable.
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[SPEAKER_01]: Yeah.
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[SPEAKER_02]: And so people like I think the best content is when the average viewer says
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[SPEAKER_02]: Oh, I finally get it.
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[SPEAKER_02]: I love the way Chris explained that.
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[SPEAKER_02]: Like I think that creates like level of trust with you and then also makes them want to learn the next thing from you, too.
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: If you did it in a way like that.
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[SPEAKER_02]: So I recently did like stuff where I write notes on paper with kind of just my normal handwriting.
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[SPEAKER_02]: It's not the best handwriting, but like even that is a carousel post.
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[SPEAKER_02]: would get more reached than if I were to pop on and try and explain those concepts, you know, the boring way.
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[SPEAKER_02]: So mixing it up is the one way.
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[SPEAKER_02]: What's another, like, I guess for me, like, for reaching more people with your informational content, I know you talked about you wanting to switch up to doing interviews.
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[SPEAKER_02]: Man on the street, would you recommend that to the average person?
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[SPEAKER_01]: No, not to have a person.
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[SPEAKER_01]: And I consider myself the average person, but if you make enough content, you start to look for new ways of expressing yourself.
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[SPEAKER_01]: So if anybody's really early on in their content creation journey, I would just recommend like just put in the initial reps.
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[SPEAKER_01]: Do what are your supposed to do?
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[SPEAKER_01]: Do what feels natural?
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[SPEAKER_01]: Do whatever everyone else is doing for a while.
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[SPEAKER_01]: And then you hit the wall of like where that's going to take you and then you're going to iterate that.
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[SPEAKER_01]: For example, if you learn to play the piano, you've got to learn scales, first I think, and just do scales.
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[SPEAKER_01]: And eventually you start to like have an ear and you understand for music and timing.
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[SPEAKER_01]: And then you start to invent songs.
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[SPEAKER_01]: And I think that's a really natural progression.
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[SPEAKER_01]: So depends on where each person is.
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[SPEAKER_01]: But if you're at your level, you're looking for something novel, something that's new that's a little bit different.
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[SPEAKER_01]: And just change one variable.
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[SPEAKER_01]: For example, if you're always filming face on, change a camera looking down.
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[SPEAKER_01]: changes some other way and just move the camera around so that it's a little different.
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[SPEAKER_01]: I saw this clip, I think it was yesterday on Instagram and it said that I've been filming birthday videos all wrong, right?
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[SPEAKER_01]: So usually it's filmed on the person and everything in happy birthday to them.
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[SPEAKER_01]: So you see the reaction.
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[SPEAKER_01]: And then what she does, she just turned the camera around and she filmed everybody else singing happy birthday to her and that hit so different.
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[SPEAKER_01]: Because in each person's face, grandma, the husband, the brother, the children, you just feel different.
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[SPEAKER_01]: So we've all been filming birthday videos all wrong because cameras are always trained on the person receiving the wishes versus filming the other way, which is much more meaningful.
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[SPEAKER_01]: This is why we actually videos do so good.
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[SPEAKER_01]: It says very, you really don't least think about it.
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[SPEAKER_01]: It's exactly the same, but we're just going to turn the camera around.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: So there's the guy his name is Alan Peters and he has the logo design work.
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[SPEAKER_01]: And instead doing what everyone does, which is to redesign the logo on a computer screen and doing screenshots, which is cool.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: What he does is he goes through the time
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[SPEAKER_01]: It takes a lot of time to cut things out and draw by hand.
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[SPEAKER_01]: He manipulates things on paper in front of you.
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[SPEAKER_01]: He tells a little story in his mini-apples, or Minnesota in back-cent, and he's just moving things around.
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[SPEAKER_01]: And it's like, this is very refreshing.
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[SPEAKER_01]: So for eighty to ninety percent of the video, you don't even see him at all.
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[SPEAKER_01]: You just hear his heavy accent.
12:42.088 --> 12:42.328
[SPEAKER_01]: Yeah.
12:42.669 --> 12:45.952
[SPEAKER_01]: So think about like that one thing that you could do a little bit different and lean in on that.
12:45.972 --> 12:47.433
[SPEAKER_01]: So I'm going to ask you right now, Neil.
12:47.633 --> 12:47.813
[SPEAKER_01]: Yeah.
12:47.874 --> 12:52.378
[SPEAKER_01]: What are some of the weird things that you like to do that we could possibly incorporate into a video if yours?
12:53.219 --> 12:58.724
[SPEAKER_02]: So some things I enjoy like personally would be and I've done this a little bit in content as music.
12:59.044 --> 12:59.264
[SPEAKER_01]: Yeah.
12:59.404 --> 13:08.612
[SPEAKER_02]: So, you know, showing the musical taste over like voice over or over just text on the screen with music instead of talking.
13:08.812 --> 13:09.873
[SPEAKER_02]: So that's a mixing it up.
13:10.273 --> 13:18.640
[SPEAKER_02]: The other thing that I've gotten it really into is different ways of shooting the content, like not just sitting camera in the office, but like using my phone.
13:18.660 --> 13:21.982
[SPEAKER_02]: So I just showed you right before we shot, uh, started today's episode.
13:22.002 --> 13:25.345
[SPEAKER_02]: Like, hey, I shot this video outside with the iPhone talking to the camera.
13:25.665 --> 13:27.527
[SPEAKER_02]: And it did better than if I would have shot it in the office.
13:27.827 --> 13:27.987
[SPEAKER_01]: Yeah.
13:28.227 --> 13:29.448
[SPEAKER_02]: So mixing those up.
13:29.568 --> 13:31.689
[SPEAKER_02]: But like, yeah, I think music's one.
13:31.709 --> 13:33.631
[SPEAKER_02]: I love skateboarding with my son.
13:33.891 --> 13:36.032
[SPEAKER_02]: Like, there's all kinds of different things I could do.
13:36.253 --> 13:43.177
[SPEAKER_02]: But I just don't know how would I incorporate those into my educational content where I'm teaching marketing or where I'm teaching finance.
13:44.758 --> 13:49.704
[SPEAKER_01]: So there are a couple of the guys, one is Adrian Perr, and his Instagram is OEMG Adrian.
13:50.164 --> 13:51.566
[SPEAKER_01]: Another guy in his name is Gox.
13:51.586 --> 13:52.747
[SPEAKER_01]: They're both relatively young.
13:53.228 --> 13:56.352
[SPEAKER_01]: Their work process is more akin to how you produce music videos.
13:56.392 --> 14:00.136
[SPEAKER_01]: I wanted to share it with you in case it sparked an idea in your mind.
14:00.757 --> 14:01.958
[SPEAKER_01]: I heard Gox being interviewed.
14:02.038 --> 14:04.241
[SPEAKER_01]: He's like, I think he's Latin American, right?
14:05.774 --> 14:06.374
[SPEAKER_01]: He's Colombian.
14:06.795 --> 14:09.436
[SPEAKER_01]: And so English is not his first language, but his content is in English.
14:09.616 --> 14:15.120
[SPEAKER_01]: And so I was thinking, how is this kid able to make such really, really cool videos that are highly engaging?
14:15.460 --> 14:18.662
[SPEAKER_01]: So he's being interviewed on the stage and they're asking him, what's your process like?
14:19.082 --> 14:20.203
[SPEAKER_01]: His process blew me away.
14:20.223 --> 14:22.164
[SPEAKER_01]: Okay, here's how what he does.
14:22.204 --> 14:25.526
[SPEAKER_01]: He says, first I have an idea, I write down the entire script.
14:26.166 --> 14:28.127
[SPEAKER_01]: And then he goes and records the entire script.
14:28.147 --> 14:29.008
[SPEAKER_01]: Okay.
14:29.408 --> 14:31.830
[SPEAKER_01]: And then he edits the audio so it's perfect.
14:32.690 --> 14:34.151
[SPEAKER_01]: Now we all know that every can do that.
14:34.511 --> 14:38.012
[SPEAKER_01]: Here's what he does differently for each shot because it's all planned out.
14:38.192 --> 14:40.452
[SPEAKER_01]: I'm going to be here with cameras going to be here all that kind of stuff.
14:40.993 --> 14:46.134
[SPEAKER_01]: He plays back the audio and he mimes it back to camera like he's lip syncing his own voice.
14:46.814 --> 14:49.875
[SPEAKER_01]: So whenever you watch his videos like how's his voice so smooth?
14:50.155 --> 14:50.795
[SPEAKER_01]: What's he doing?
14:51.155 --> 14:52.776
[SPEAKER_01]: But why does it feel a little bit off?
14:53.316 --> 14:55.337
[SPEAKER_01]: This is literally how you make music videos by the way.
14:55.717 --> 15:00.979
[SPEAKER_01]: They record the track in the studio and they play it back sometimes at normal speed sometimes they play at a different speed and they record that.
15:00.999 --> 15:03.680
[SPEAKER_01]: So they're just lip syncing the performance at the worry about the vocals.
15:04.080 --> 15:06.541
[SPEAKER_01]: They can just perform and then he adds it together.
15:06.561 --> 15:08.982
[SPEAKER_01]: So it's a beautifully produced thing of syncing.
15:09.622 --> 15:11.263
[SPEAKER_01]: Man, that is really, really good.
15:11.523 --> 15:12.384
[SPEAKER_01]: That's a way to work.
15:12.784 --> 15:13.905
[SPEAKER_01]: Adrian Perth's not that different.
15:14.245 --> 15:16.967
[SPEAKER_01]: He thinks about what he's going to write, and he is musically inclined.
15:17.007 --> 15:23.550
[SPEAKER_01]: So he thinks of the song first, then he writes what he's going to say based on the beat that he's imagined.
15:24.031 --> 15:24.431
[SPEAKER_00]: Wow.
15:24.511 --> 15:26.712
[SPEAKER_01]: Yeah, so these guys are working a little bit too slow.
15:26.992 --> 15:28.713
[SPEAKER_01]: It is next level, but that's what it's going to take.
15:29.034 --> 15:30.695
[SPEAKER_01]: So I just saw a clip on the internet.
15:30.735 --> 15:35.577
[SPEAKER_01]: It said something like he had almost no follower standing at seven hundred thousand followers in a little over a year's time.
15:35.878 --> 15:36.078
[SPEAKER_02]: Yeah.
15:36.578 --> 15:42.222
[SPEAKER_02]: I just seen people find their thing and it could be years into their content journey or it could be, they just started.
15:42.762 --> 15:46.365
[SPEAKER_02]: And they find their format like this.
15:46.905 --> 15:58.272
[SPEAKER_02]: So for example, there was a guy who's format is super, super like weight lift, buff dude, and he decided to film his morning routine where he dumps his face and ice and everything.
15:58.292 --> 15:58.873
[SPEAKER_01]: The original guy?
15:58.893 --> 15:59.173
[SPEAKER_01]: Yeah.
15:59.193 --> 15:59.773
[SPEAKER_01]: Black guy, right?
15:59.793 --> 16:00.354
[SPEAKER_02]: Yeah.
16:00.494 --> 16:00.954
[SPEAKER_02]: What's his name?
16:00.974 --> 16:01.274
[SPEAKER_02]: Black guy?
16:01.715 --> 16:02.995
[SPEAKER_02]: I've been already forgotten his name, but
16:04.230 --> 16:05.251
[SPEAKER_02]: No, no, Ashton Hall.
16:05.752 --> 16:06.773
[SPEAKER_02]: Yeah, Ashton Hall is this guy.
16:06.813 --> 16:12.498
[SPEAKER_02]: So he found that format, not just now, like he found it, I don't know, a year ago, two years ago, whatever.
16:12.658 --> 16:13.679
[SPEAKER_02]: And he just stuck with it.
16:13.980 --> 16:14.180
[SPEAKER_01]: Yeah.
16:14.400 --> 16:17.103
[SPEAKER_02]: And there's just endless videos on the same format.
16:17.143 --> 16:17.303
[SPEAKER_01]: Yeah.
16:17.623 --> 16:19.385
[SPEAKER_02]: And then eventually they just started blowing out.
16:19.405 --> 16:20.386
[SPEAKER_01]: Yeah, it became a meme, right?
16:20.526 --> 16:20.806
[SPEAKER_02]: Yeah.
16:20.926 --> 16:22.007
[SPEAKER_02]: And it took over the internet.
16:22.067 --> 16:26.131
[SPEAKER_02]: And I think now his, you know, brands huge millions of followers on multiple platforms worldwide.
16:26.852 --> 16:27.232
[SPEAKER_02]: really cool.
16:27.593 --> 16:30.275
[SPEAKER_02]: So that format changes life honestly.
16:31.136 --> 16:33.758
[SPEAKER_02]: Maybe he wasn't the best creator, but he just tried something and stuck with it.
16:34.259 --> 16:44.928
[SPEAKER_02]: So my question is, when you start a new format and we've all tried this, we never get to that point or most people don't because we don't give it long enough because you don't see traction.
16:45.168 --> 16:49.452
[SPEAKER_02]: So when do you know like I'm on the right track versus do I need to pivot try something new?
16:49.992 --> 16:53.313
[SPEAKER_02]: because I see people come up with this idea and I see their eyes light up.
16:53.693 --> 16:57.995
[SPEAKER_02]: But when they post the first six videos and it doesn't go viral that I do maybe this isn't it?
16:58.095 --> 16:58.775
[SPEAKER_02]: Maybe they're wrong.
16:59.996 --> 17:03.557
[SPEAKER_01]: Well, let's ask ourselves a bigger question is why you're doing what you're doing?
17:03.737 --> 17:08.459
[SPEAKER_01]: Are you doing it because you want to go viral or you think that this is the way that you can deliver the content the best?
17:09.079 --> 17:09.999
[SPEAKER_01]: There's a big difference there.
17:10.500 --> 17:11.580
[SPEAKER_01]: So you know those hawkers?
17:11.620 --> 17:12.560
[SPEAKER_01]: I think they're all hawkers.
17:12.580 --> 17:14.161
[SPEAKER_01]: They're on the street and they play music.
17:14.181 --> 17:15.001
[SPEAKER_01]: Is that what they're called?
17:15.842 --> 17:16.702
[SPEAKER_01]: No, they're not called hawkers.
17:16.742 --> 17:17.502
[SPEAKER_01]: What the hell are they called?
17:17.862 --> 17:19.523
[SPEAKER_01]: You know, in the UK, they have a term for them.
17:19.973 --> 17:24.054
[SPEAKER_01]: They're like aired Sharon did that he would just play on the street, you know, make a few bucks, right?
17:24.455 --> 17:25.615
[SPEAKER_01]: There's a term for them, whatever.
17:25.635 --> 17:26.235
[SPEAKER_01]: I don't know the term.
17:26.315 --> 17:27.296
[SPEAKER_01]: Forgive me before Maria.
17:27.336 --> 17:28.076
[SPEAKER_01]: Yeah, the street performer.
17:28.116 --> 17:28.316
[SPEAKER_00]: Yeah.
17:28.416 --> 17:33.858
[SPEAKER_01]: And they did that not because they thought it was going to go viral because they had no other option, no venue, nothing to it.
17:33.898 --> 17:35.518
[SPEAKER_01]: So they could just do this to home their crap.
17:35.999 --> 17:39.940
[SPEAKER_01]: I think you need to look at content creation, kind of like that, like you're a street performer on the internet.
17:40.320 --> 17:41.181
[SPEAKER_01]: You're going to do your thing.
17:41.201 --> 17:42.662
[SPEAKER_01]: Then you need to believe in your thing.
17:42.682 --> 17:45.585
[SPEAKER_01]: Not because someone else told you to do it because you saw something else trending.
17:46.066 --> 17:47.267
[SPEAKER_01]: Find the form that works for you.
17:47.948 --> 17:49.950
[SPEAKER_01]: And then what you do is you keep iterating on it.
17:51.222 --> 17:58.587
[SPEAKER_01]: The thing that I find that's kind of disheartening for a lot of people is they try a format or they try something and it doesn't work and they think the format doesn't work.
17:59.168 --> 17:59.708
[SPEAKER_01]: There's two things.
17:59.908 --> 18:01.550
[SPEAKER_01]: A, the format might not work for you.
18:01.970 --> 18:04.752
[SPEAKER_01]: Perhaps you haven't figured out how to do that format just yet.
18:05.272 --> 18:06.673
[SPEAKER_01]: It takes a while to figure this out.
18:07.093 --> 18:08.014
[SPEAKER_01]: Pointing context here.
18:08.454 --> 18:14.158
[SPEAKER_01]: I think it's like two and a half years into content creation before we actually have something that actually goes viral.
18:14.719 --> 18:14.879
[SPEAKER_00]: Yeah.
18:15.099 --> 18:21.101
[SPEAKER_01]: Two and a half years of creating content, multiple times, like a week or whatever, and just getting nothing, just putting up nothing.
18:21.801 --> 18:24.162
[SPEAKER_01]: Mr. Be's the most famous creator on YouTube.
18:24.722 --> 18:28.364
[SPEAKER_01]: I think he created content for like over, do you know the stats on this?
18:28.644 --> 18:31.825
[SPEAKER_01]: Like the number of videos he made for followers ridiculously low.
18:31.845 --> 18:34.105
[SPEAKER_01]: Like he would make a video and get two followers.
18:34.406 --> 18:37.006
[SPEAKER_01]: And he did this for like years until he figured it out.
18:37.147 --> 18:39.187
[SPEAKER_01]: And so it takes that kind of commitment that passion.
18:39.807 --> 18:41.628
[SPEAKER_01]: Now, Fortune can favor you.
18:41.788 --> 18:43.969
[SPEAKER_01]: The first five things you do can blow up and good.
18:44.489 --> 18:47.830
[SPEAKER_01]: The problem with that is you'll never know how to solve that once I think goes away.
18:47.850 --> 18:50.191
[SPEAKER_01]: You get trapped in early success.
18:50.231 --> 18:54.953
[SPEAKER_01]: So I like it when people struggle a little bit and they go through it and they find out what works and what doesn't.
18:55.073 --> 18:56.153
[SPEAKER_01]: So they are learning something.
18:56.633 --> 19:01.215
[SPEAKER_02]: Yeah, I think it's crazy how some of the people who I've seen get that early success.
19:02.795 --> 19:07.777
[SPEAKER_02]: Like they did something, they figured out some hack that worked in a moment and they just leveraged it.
19:07.977 --> 19:08.137
[SPEAKER_00]: Yeah.
19:08.377 --> 19:11.818
[SPEAKER_02]: and so good for them for being consistent and squeezing that opportunity.
19:12.618 --> 19:16.599
[SPEAKER_02]: But then they don't know what to do next and there's not much substance behind them.
19:16.979 --> 19:25.640
[SPEAKER_02]: So there's a guy in my group and he's a friend of mine and all of them and he's like, dude, I've been going viral with this new trend of this type of video and he did it and it works.
19:26.180 --> 19:27.721
[SPEAKER_02]: He developed hundreds of thousands of followers.
19:28.341 --> 19:34.102
[SPEAKER_02]: How he's coming up with the videos though is he's using a prompt that he learned from another creator and GPT and he's putting it together.
19:34.662 --> 19:40.365
[SPEAKER_02]: The problem is when I talk to him straight up, like, like, if you want to bring him up on stage, you want to put him on spot, podcast.
19:40.985 --> 19:47.668
[SPEAKER_02]: There's nothing there, like, he doesn't really believe in the things he's not really talking from a place of, like, he's really interested in this topic.
19:47.948 --> 19:51.150
[SPEAKER_02]: It's more like, I just did this to go viral cycle get followers.
19:51.590 --> 19:51.850
[SPEAKER_01]: Yeah.
19:52.150 --> 19:58.353
[SPEAKER_02]: And then what happens is, and you've seen this a lot too, it's like, not all audiences are critical, not all followers are a critical.
19:58.653 --> 19:58.833
[SPEAKER_01]: Right.
19:58.893 --> 20:05.119
[SPEAKER_02]: Someone could have a good, same size audience as you today, but it took him a year to get it because they leveraged one of these hacks.
20:05.579 --> 20:07.921
[SPEAKER_02]: You've been doing this for a long time decades, right?
20:08.762 --> 20:13.006
[SPEAKER_02]: If you post up an LA that you want to do a meetup, you want to do an event, there's people that will come to meet you.
20:13.086 --> 20:14.427
[SPEAKER_02]: There's people that will bring you some gifts.
20:15.007 --> 20:16.168
[SPEAKER_02]: You know, there's all kinds of cool stuff.
20:16.889 --> 20:19.530
[SPEAKER_02]: This dude could do the same in no one will show up.
20:19.610 --> 20:21.671
[SPEAKER_02]: Nobody's bought into you and your message.
20:21.691 --> 20:22.411
[SPEAKER_02]: You're not even in it.
20:22.991 --> 20:24.052
[SPEAKER_02]: You're not even passionate about it.
20:24.092 --> 20:27.573
[SPEAKER_02]: So I think also about this guy who's got great following.
20:28.133 --> 20:29.373
[SPEAKER_02]: I think it's called School of Hardknocks.
20:29.573 --> 20:30.654
[SPEAKER_02]: He interviews people on the street.
20:31.374 --> 20:32.594
[SPEAKER_02]: But it's all about the other person.
20:33.695 --> 20:36.236
[SPEAKER_02]: He's in the content and he's built a huge following.
20:36.336 --> 20:37.076
[SPEAKER_02]: Millions of followers.
20:37.456 --> 20:39.617
[SPEAKER_02]: They also have a community where they help entrepreneurs.
20:40.157 --> 20:45.979
[SPEAKER_02]: But like he himself, I don't know what the strength of his personal brand is, because I don't even know what he thinks.
20:46.439 --> 20:48.720
[SPEAKER_02]: He just is the guy who asked the question and hands over the mic.
20:48.980 --> 20:49.160
[SPEAKER_02]: Right.
20:49.600 --> 20:56.842
[SPEAKER_02]: So like, if you're that person who's just trying to leverage this up, I just think you're not building a personal mic, you're just getting views and empty followers.
20:57.545 --> 21:02.588
[SPEAKER_01]: Yeah, there's a couple of dangers like the first example of somebody in your community who's using AI to generate the content.
21:03.148 --> 21:07.811
[SPEAKER_01]: This is the problem too many people are using AI to do the thinking for them and then they'll do the labor.
21:08.212 --> 21:10.953
[SPEAKER_01]: So AI will tell you what to say and then you just get on the camera and you say it.
21:11.514 --> 21:14.215
[SPEAKER_01]: I think the rate that the relationship is totally flipped.
21:14.435 --> 21:17.157
[SPEAKER_01]: It should be you do the thinking and have the machine do the work.
21:17.718 --> 21:21.860
[SPEAKER_01]: So when I meet you in person, it's just empty because you're not tethered to AI right now.
21:21.920 --> 21:23.041
[SPEAKER_01]: You don't know what it knows.
21:23.621 --> 21:26.203
[SPEAKER_01]: So you read the lines, but you've not learned the lines yourself.
21:26.824 --> 21:34.590
[SPEAKER_01]: The biggest disappointment that anybody's going to ever have is finally you get to meet this person you've been falling for so many years and they're nothing like how they pretend to be online.
21:34.771 --> 21:36.412
[SPEAKER_01]: And they know this.
21:36.592 --> 21:41.156
[SPEAKER_01]: This is why they have a massive fear and anxiety around meeting real people because they know they got nothing.
21:41.656 --> 21:45.319
[SPEAKER_01]: There's no personality, there's no ideas because you just haven't retained anything at all.
21:45.339 --> 21:48.762
[SPEAKER_01]: I know this because my team will give me a script to read.
21:49.243 --> 21:50.364
[SPEAKER_01]: I'll read it like a monkey.
21:50.384 --> 21:51.204
[SPEAKER_01]: I'll read it to camera.
21:51.244 --> 21:51.605
[SPEAKER_01]: I'm done.
21:52.825 --> 21:59.989
[SPEAKER_01]: ten minutes later ask me what a red I won't you remember I don't know I remember I sent you one of your videos and I was like is this AI they're like no, I was just reading it.
22:00.049 --> 22:02.111
[SPEAKER_02]: Yeah, yeah, I'm just reading a script.
22:02.231 --> 22:02.551
[SPEAKER_02]: That's all.
22:02.571 --> 22:04.012
[SPEAKER_02]: It was different than the Chris I know.
22:04.292 --> 22:12.917
[SPEAKER_01]: Yeah, because the Chris you know it's not so not so controlled and not so concise with things I need time to like let the ideas breathe to engage with people and to pull them in
22:13.577 --> 22:16.279
[SPEAKER_02]: Yeah, so that's the antithesis of trying to do a twenty minute ad read.
22:16.740 --> 22:17.120
[SPEAKER_02]: Pretty much.
22:17.300 --> 22:17.520
[SPEAKER_02]: Yeah.
22:17.921 --> 22:24.966
[SPEAKER_02]: So I hope you're enjoying this video and I want to continue to put out the absolute best content that's going to help you move your business and brand forward, but I need your help.
22:25.187 --> 22:28.029
[SPEAKER_02]: So many of you guys are watching this channel, but you're not subscribed.
22:28.149 --> 22:29.670
[SPEAKER_02]: That's the number one thing that's going to help me grow.
22:29.730 --> 22:32.192
[SPEAKER_02]: So if you haven't done so already, hit that subscribe button.
22:32.272 --> 22:34.814
[SPEAKER_02]: Normally I'd have a fancy ad read and promote some product book today.
22:34.894 --> 22:37.917
[SPEAKER_02]: All I want you to do is just subscribe to the channel and now let's get back to the episode.
22:38.737 --> 22:45.442
[SPEAKER_02]: Okay, so you talked about this as another way of getting your personal brand to stand out and really connect with people.
22:46.083 --> 22:48.525
[SPEAKER_02]: And that's working with what you got.
22:49.105 --> 22:58.152
[SPEAKER_02]: Okay, so like maybe there's a style you have, you even talked about like it could be physical attributes, it could be your funny, it could be whatever you got.
22:58.232 --> 23:03.215
[SPEAKER_02]: Maybe like in the handwriting post, you said, hey, if somebody has beautiful handwriting, you should leverage that.
23:03.275 --> 23:03.876
[SPEAKER_02]: You should do this.
23:03.956 --> 23:06.798
[SPEAKER_02]: So what is it like a hidden talent you need to find?
23:07.198 --> 23:34.204
[SPEAKER_01]: or does it it could it be something simple like you start simple first okay because people are talent as a dangerous word because I got a juggler in my group he likes a juggler in teach well did you ever try out for the high school talent show middle school you did yeah drums drums okay so you had talent if you asked me I had no talent so the word talent is scary for a lot of people because obviously not everyone in schools like yeah I'll go sing and break dance and juggle or something
23:35.025 --> 23:36.566
[SPEAKER_01]: First just look at like what makes you different.
23:37.227 --> 23:37.928
[SPEAKER_01]: It's quite as simple.
23:37.968 --> 23:42.033
[SPEAKER_01]: So if we were to make a list of you versus them, let's start with them.
23:42.534 --> 23:43.235
[SPEAKER_01]: What is their claim?
23:43.555 --> 23:44.356
[SPEAKER_01]: What is their offer?
23:44.416 --> 23:45.337
[SPEAKER_01]: What is their tone of voice?
23:45.397 --> 23:46.258
[SPEAKER_01]: What is their promise?
23:46.278 --> 23:47.360
[SPEAKER_01]: What is their philosophy?
23:47.760 --> 23:48.461
[SPEAKER_01]: How do they look?
23:48.701 --> 23:49.963
[SPEAKER_01]: And then being in your competitor.
23:50.023 --> 23:54.028
[SPEAKER_01]: Your competitor, the nearest closest person to you and you get to define who that is, okay?
23:54.448 --> 23:55.490
[SPEAKER_01]: They're going to write everything down.
23:55.650 --> 24:10.170
[SPEAKER_01]: And you just write it down like they say this, they're bold, empathetic, they're the brush, they drop a lot of F bombs, whatever it is, they're tone of voice, every little thing, how they show up like what they dress if they dress in formal tire like suits and ties, just write all that stuff down.
24:10.530 --> 24:11.271
[SPEAKER_01]: None of this bad.
24:11.992 --> 24:13.693
[SPEAKER_01]: Now you have to ask yourself this question.
24:13.733 --> 24:14.794
[SPEAKER_01]: This is the important question to ask.
24:15.274 --> 24:15.915
[SPEAKER_01]: How am I different?
24:17.036 --> 24:18.817
[SPEAKER_01]: Go down that list while my voice is the same.
24:19.357 --> 24:22.620
[SPEAKER_01]: Find the one area that's different and put all your energies on that.
24:23.300 --> 24:23.560
[SPEAKER_01]: Yeah.
24:23.760 --> 24:24.001
[SPEAKER_01]: Okay.
24:24.041 --> 24:27.383
[SPEAKER_01]: So I'll tell you by the way, I'm nine pound five eight and a half.
24:27.423 --> 24:30.985
[SPEAKER_01]: Some little bit shorter in your Indian and Vietnamese for both people of color.
24:31.406 --> 24:33.187
[SPEAKER_01]: Yeah, people of color and that bro.
24:35.542 --> 24:37.023
[SPEAKER_01]: You cannot invalidate my existence.
24:37.504 --> 24:38.804
[SPEAKER_01]: Technically, we're both people of God.
24:38.824 --> 24:39.565
[SPEAKER_01]: Because we're not agents.
24:39.585 --> 24:40.225
[SPEAKER_01]: Yeah, we're agents.
24:40.245 --> 24:40.826
[SPEAKER_01]: Yeah, we're agents.
24:41.126 --> 24:41.286
[SPEAKER_02]: Yeah.
24:41.987 --> 24:42.267
[SPEAKER_01]: Okay.
24:42.707 --> 24:45.389
[SPEAKER_01]: Do you ever bring your Asian culture into the things that you talk about?
24:46.550 --> 24:46.710
[SPEAKER_02]: No.
24:46.910 --> 24:47.450
[SPEAKER_01]: I don't know.
24:47.490 --> 24:48.071
[SPEAKER_01]: I don't know.
24:48.131 --> 24:48.651
[SPEAKER_01]: I don't know.
24:48.711 --> 24:48.991
[SPEAKER_02]: Right.
24:49.372 --> 24:53.294
[SPEAKER_02]: I don't just because I was born here and I just kind of came to American.
24:53.354 --> 24:55.256
[SPEAKER_02]: But yeah, that's another opportunity.
24:55.436 --> 24:56.917
[SPEAKER_01]: That's a real opportunity.
24:57.237 --> 25:01.620
[SPEAKER_01]: One that I lean in on because whenever I go in front of an audience that's either white or Asian, I'm like,
25:02.615 --> 25:06.516
[SPEAKER_01]: Let me tell you how the Asian parenting style is that might be different than what you're saying.
25:06.576 --> 25:10.038
[SPEAKER_01]: And when I do, they're like laughing at stitches because like, what a shocker.
25:10.598 --> 25:14.679
[SPEAKER_01]: So if I'm speaking to a non-Asian audience, they're like, I can't believe this is how you all race.
25:14.699 --> 25:16.380
[SPEAKER_01]: It's a miracle you're still alive.
25:16.580 --> 25:21.161
[SPEAKER_02]: So I could take like the stereotype of Indians want their kids to be doctors or whatever.
25:21.201 --> 25:22.582
[SPEAKER_01]: Yeah, but you have to do something with that.
25:22.782 --> 25:24.502
[SPEAKER_01]: Otherwise it's like, yeah, we've heard this before.
25:24.523 --> 25:26.763
[SPEAKER_02]: And I got into making videos on the internet or something.
25:26.783 --> 25:27.283
[SPEAKER_01]: Yeah, or something.
25:27.303 --> 25:27.924
[SPEAKER_01]: Yeah, right?
25:28.084 --> 25:31.545
[SPEAKER_01]: Vin Jane does this really well, because when he told his parents he wanted to be a magician,
25:32.065 --> 25:33.946
[SPEAKER_01]: And he does his dad's voice out, what the hell?
25:34.406 --> 25:38.348
[SPEAKER_01]: You know, and then everybody who's ever had an Asian parent say that to him like, oh, I relate.
25:38.928 --> 25:40.009
[SPEAKER_01]: I feel so seen right now.
25:40.609 --> 25:47.852
[SPEAKER_01]: And so either you're like shedding light on a culture you don't understand or you're reinforcing people who see you like, that's me.
25:47.972 --> 25:49.053
[SPEAKER_01]: Dead's my childhood right now.
25:49.853 --> 26:00.798
[SPEAKER_01]: And I bet you if you were to revisit a bunch of things that your mom and dad did with you as a kid, it would create sometimes slightly painful moments for you that would so validate so many different people.
26:01.318 --> 26:01.738
[SPEAKER_02]: That's true.
26:01.879 --> 26:04.280
[SPEAKER_01]: Like the story I tell sometimes, I'm like, it's love this.
26:04.320 --> 26:07.863
[SPEAKER_01]: It's like, they always want to know how bad I had as a child.
26:08.344 --> 26:12.707
[SPEAKER_01]: Like my youngest, he's like, if there were popcorn, he'd just like, to tell me that, I'm dying inside.
26:13.067 --> 26:13.788
[SPEAKER_01]: He feels so bad.
26:13.808 --> 26:14.068
[SPEAKER_01]: No.
26:15.149 --> 26:17.131
[SPEAKER_01]: No, he feels deep empathy for me.
26:17.211 --> 26:21.734
[SPEAKER_01]: Like he feels so sad, but he sees dad as the guy who calls all their shots, does everything he wants.
26:22.115 --> 26:27.119
[SPEAKER_01]: So to be able to see me in my vulnerable state where I had no power, it makes me human to him.
26:28.139 --> 26:29.360
[SPEAKER_01]: Makes me super relatable.
26:29.780 --> 26:38.386
[SPEAKER_01]: So I'll tell him the time like when there was David Clay and he invited me to his birthday and back when Star Wars is big, you know, this is a little kid.
26:38.426 --> 26:40.187
[SPEAKER_01]: He's like, all the one is an action figure.
26:41.088 --> 26:41.668
[SPEAKER_01]: That's all I want.
26:41.948 --> 26:42.849
[SPEAKER_01]: Star Wars action figure.
26:42.869 --> 26:44.030
[SPEAKER_01]: It's like seven bucks, right?
26:44.150 --> 26:44.630
[SPEAKER_01]: Kener toys.
26:45.927 --> 26:48.970
[SPEAKER_01]: So I tell my mom, can you buy me an action figure?
26:49.090 --> 26:52.613
[SPEAKER_01]: Now, my mom immediately says, you can't go to that birthday party unless you bring your little brother.
26:53.254 --> 26:54.355
[SPEAKER_01]: That's Asian thing number one.
26:54.375 --> 26:56.457
[SPEAKER_01]: It's like, I don't even get along with my little brother.
26:56.517 --> 26:57.297
[SPEAKER_01]: Why do I have to bring him?
26:57.478 --> 26:59.599
[SPEAKER_01]: And my dad's like, if you don't go, you don't go.
26:59.620 --> 27:02.482
[SPEAKER_01]: So I'm feeling bitter about this whole thing already, right?
27:02.862 --> 27:04.804
[SPEAKER_01]: And so my mom gets me to give up on what you get him.
27:05.285 --> 27:07.266
[SPEAKER_01]: She got him like a race car, like mom.
27:08.357 --> 27:10.938
[SPEAKER_01]: What part of like Star Wars action figure don't you understand?
27:10.978 --> 27:12.758
[SPEAKER_01]: It's like he didn't ask for a specific one.
27:12.778 --> 27:14.178
[SPEAKER_01]: Another rare one just get him this.
27:14.218 --> 27:16.719
[SPEAKER_01]: So here I am showing them to him birthday party with my brother.
27:16.739 --> 27:19.139
[SPEAKER_01]: Awkward isn't the wrong gift.
27:19.539 --> 27:22.000
[SPEAKER_01]: And it's like giving this thing and he's like, oh cool.
27:22.280 --> 27:23.880
[SPEAKER_01]: You know how kids have to like put on a smiley face?
27:23.920 --> 27:25.201
[SPEAKER_01]: Like that's not what it asks for.
27:25.761 --> 27:28.081
[SPEAKER_01]: And I'm just feeling like, oh, I'm such a loser.
27:28.141 --> 27:32.142
[SPEAKER_01]: Like mom, please, but that's a classic story with my mom always getting it wrong.
27:32.642 --> 27:36.743
[SPEAKER_01]: Not on purpose because she's a lovely woman, but just like she has like funny logic.
27:37.283 --> 27:39.244
[SPEAKER_01]: Like, oh, race car is just as good as this.
27:39.804 --> 27:41.744
[SPEAKER_01]: I asked for a certain laser gun to get to me a different one.
27:41.764 --> 27:44.185
[SPEAKER_01]: I'm like, that's a story of my childhood.
27:44.665 --> 27:49.107
[SPEAKER_01]: When I tell that, that's uniquely me as someone else and I can be able to tell the way I tell it.
27:50.047 --> 27:51.668
[SPEAKER_01]: That's the thing you might be missing in your life.
27:52.428 --> 27:54.549
[SPEAKER_01]: Bring your culture, your perspective.
27:55.049 --> 27:56.709
[SPEAKER_01]: And it could be the exact opposite.
27:56.729 --> 27:59.330
[SPEAKER_01]: You could say, like, you know, typical Asian parents do this.
27:59.930 --> 28:00.971
[SPEAKER_01]: My parents were like this.
28:01.731 --> 28:01.932
[SPEAKER_00]: Yeah.
28:01.992 --> 28:06.301
[SPEAKER_01]: They were like hippies and they believed in rock and roll and they were doing LSD and it was like, I'll totally different.
28:06.702 --> 28:07.423
[SPEAKER_01]: And that's a ZIG.
28:07.784 --> 28:11.292
[SPEAKER_01]: So would you tie it to personal content or would you tie it to what you teach in business?
28:11.897 --> 28:14.178
[SPEAKER_01]: Whenever I can, I try and bring those personal stories in.
28:14.718 --> 28:19.901
[SPEAKER_01]: Something that Dr. Eagle keeps reinforcing with me is whenever you tell a lesson, tell a personal story right afterwards.
28:20.401 --> 28:24.803
[SPEAKER_01]: So like, you need to do X, Y and Z. And that don't think, well, let me tell you when this has happened to me.
28:25.323 --> 28:28.964
[SPEAKER_01]: And it makes it so concrete like this is not a person who read in a book.
28:29.825 --> 28:31.265
[SPEAKER_01]: This is a person who has lived this thing.
28:31.285 --> 28:34.987
[SPEAKER_01]: Now, you and I, I'm a little older than you, we have experience.
28:35.027 --> 28:35.807
[SPEAKER_01]: We've done stuff.
28:36.368 --> 28:38.949
[SPEAKER_01]: The kids, they just read stuff and they regurgitate stuff.
28:39.609 --> 28:42.312
[SPEAKER_01]: So some, it's like the Kardashians are famous for being famous.
28:42.332 --> 28:43.073
[SPEAKER_01]: They haven't done anything.
28:43.593 --> 28:44.114
[SPEAKER_01]: We've done stuff.
28:44.194 --> 28:45.115
[SPEAKER_01]: We've seen some wars.
28:45.495 --> 28:46.616
[SPEAKER_01]: And I've seen a lot of of myself.
28:46.917 --> 28:47.117
[SPEAKER_00]: Yeah.
28:47.337 --> 28:49.059
[SPEAKER_01]: And so we can tell stories from that place.
28:49.099 --> 28:54.685
[SPEAKER_01]: So look for anything that's different about you that's not like what your competitor is doing.
28:54.965 --> 28:59.828
[SPEAKER_02]: Yeah, so when you make this list like your experiences, things you've gone through adversity, face.
29:00.108 --> 29:02.329
[SPEAKER_01]: Yes, you're a cranger, cranger.
29:02.629 --> 29:05.051
[SPEAKER_01]: Your birth order, your middle child, the oldest of the youngest.
29:05.231 --> 29:05.511
[SPEAKER_01]: Okay.
29:06.472 --> 29:09.093
[SPEAKER_01]: What your parents did for living, they're both kind of colleges.
29:09.173 --> 29:10.474
[SPEAKER_01]: Okay, that shapes you a little bit.
29:10.634 --> 29:11.094
[SPEAKER_01]: Yeah.
29:11.114 --> 29:11.655
[SPEAKER_01]: We're both poor.
29:11.675 --> 29:12.355
[SPEAKER_01]: We're very rich.
29:12.395 --> 29:13.476
[SPEAKER_01]: We grew up in upstate New York.
29:13.496 --> 29:14.856
[SPEAKER_01]: We grew up in Kansas City, Missouri.
29:15.337 --> 29:17.098
[SPEAKER_01]: Some of that is going to impact you.
29:17.558 --> 29:24.983
[SPEAKER_02]: Yeah, those that I when I talk about I've done this a little bit where I talk about hey we weren't poor growing up we're just middle class but because we're immigrants.
29:25.984 --> 29:29.746
[SPEAKER_02]: We just live like super cheap meaning like no frugal spending.
29:30.386 --> 29:31.587
[SPEAKER_02]: We didn't sell like Christmas.
29:31.847 --> 29:33.488
[SPEAKER_02]: Yeah, yeah, we go to dinner.
29:33.789 --> 29:38.952
[SPEAKER_02]: We mean my brother share play sometimes do not you're not allowed to order soft drinks like and just anything to be cheap.
29:39.292 --> 29:40.793
[SPEAKER_02]: Yeah, just cheap AF.
29:41.013 --> 29:41.213
[SPEAKER_02]: Yeah.
29:41.474 --> 29:41.714
[SPEAKER_02]: Okay.
29:41.734 --> 29:42.594
[SPEAKER_02]: So that's the upbringing.
29:42.694 --> 29:42.875
[SPEAKER_01]: Yeah.
29:42.895 --> 29:46.857
[SPEAKER_02]: And then it's like, okay, that's not necessarily that didn't really do any favors.
29:47.037 --> 29:49.719
[SPEAKER_02]: You know, like, or did it, it may have, I don't know.
29:49.879 --> 29:50.540
[SPEAKER_02]: I think it has.
29:51.240 --> 29:52.501
[SPEAKER_01]: Well, I don't live like that now.
29:53.121 --> 29:53.762
[SPEAKER_01]: No, no.
29:54.002 --> 29:54.122
[SPEAKER_01]: Okay.
29:54.142 --> 29:55.063
[SPEAKER_01]: Let's talk about that, right?
29:55.123 --> 29:55.303
[SPEAKER_01]: Yeah.
29:55.563 --> 30:04.550
[SPEAKER_01]: So you're saying this is very typical super relatable by the way, how Asian parents are super frugal, like do not spend money on anything and lie about your age when you go to Disneyland and you feel super weird.
30:04.570 --> 30:09.393
[SPEAKER_02]: Oh yeah, I was lying about my age for like three, four years after the cutoff we go to Disneyland.
30:09.533 --> 30:12.155
[SPEAKER_02]: Sure, the cutoff is I'm like twelve lying I'm saying I'm eight.
30:12.415 --> 30:12.876
[SPEAKER_01]: Right, you know.
30:13.316 --> 30:18.240
[SPEAKER_01]: Right, so it's all those things, or my uncle used to take me to drive in theater back when that was the thing.
30:18.641 --> 30:23.565
[SPEAKER_01]: We literally hit in the back with a blanket over us in the foot space so that we can get in.
30:23.685 --> 30:28.329
[SPEAKER_01]: In my uncle paid for it, so it's like it's not that big of a deal, but I always felt like a little bit of like scoundrel.
30:28.749 --> 30:32.112
[SPEAKER_01]: And so that creates a feeling and a memory in me that then I respond to.
30:32.672 --> 30:35.955
[SPEAKER_01]: So your parents would always like, don't do not spend money, do not spend money.
30:36.535 --> 30:41.940
[SPEAKER_01]: And you're like, didn't do many favors, but actually did, because you're a very different person today because of that experience.
30:42.480 --> 30:44.700
[SPEAKER_01]: Everything that happens in your past helps to inform who you are.
30:45.201 --> 30:47.461
[SPEAKER_01]: So I noticed you, you're quite a generous person.
30:47.501 --> 30:49.101
[SPEAKER_01]: Like you don't have any problem spending money.
30:49.181 --> 30:50.061
[SPEAKER_01]: Maybe to fault.
30:50.742 --> 30:55.182
[SPEAKER_01]: You just got back from Disneyland and I've been to Disneyland many times, but you're like, I just went to for the VIP pass.
30:55.642 --> 30:57.503
[SPEAKER_01]: I like how much is that a couple grand and how much is it?
30:57.743 --> 30:59.143
[SPEAKER_01]: It's five thousand bucks.
30:59.163 --> 31:02.184
[SPEAKER_01]: Like my Asian parents would throw up right now, right?
31:02.664 --> 31:06.024
[SPEAKER_01]: Or like how you had that one speaker who couldn't come because there was a conflict.
31:06.404 --> 31:08.945
[SPEAKER_01]: Like, well, what if I got you helicopter and picked you up and brought you in?
31:09.525 --> 31:09.685
[SPEAKER_01]: Yeah.
31:10.306 --> 31:12.448
[SPEAKER_01]: That's not that same frugal mindset.
31:13.088 --> 31:13.929
[SPEAKER_01]: So that informs.
31:13.969 --> 31:17.873
[SPEAKER_01]: Yeah, because we either follow those patterns or respond to and we grow from it.
31:18.313 --> 31:20.655
[SPEAKER_01]: And so if they hadn't been like that, you might be like that today.
31:20.676 --> 31:22.057
[SPEAKER_01]: Oh, I never thought about it.
31:22.077 --> 31:22.337
[SPEAKER_01]: Yeah.
31:22.517 --> 31:24.839
[SPEAKER_01]: Everything that happens to you helps inform who you are.
31:24.939 --> 31:28.623
[SPEAKER_01]: You still make choices, but but it could be that you just did cheap.
31:29.344 --> 31:30.505
[SPEAKER_00]: It could be and that's okay, too.
31:30.585 --> 31:30.785
[SPEAKER_01]: Yeah.
31:31.185 --> 31:32.466
[SPEAKER_01]: that you're just really good with money.
31:32.826 --> 31:36.249
[SPEAKER_01]: You know, the richest people on earth didn't get rich by spending money foolishly.
31:36.269 --> 31:39.571
[SPEAKER_01]: That's why, like, you know, you overcharge me for this one thing.
31:39.591 --> 31:40.792
[SPEAKER_00]: Yeah.
31:40.912 --> 31:42.753
[SPEAKER_01]: And they would talk about it for sure, right?
31:43.054 --> 31:44.114
[SPEAKER_01]: Well, you could do both, you know?
31:44.274 --> 31:44.515
[SPEAKER_01]: Yeah.
31:44.535 --> 31:45.435
[SPEAKER_01]: So that's cool.
31:45.856 --> 31:55.382
[SPEAKER_01]: Isn't it like Bill Gates and Warren Buffett, they go to like a greasy spoon place and they sit there and eat and the two richest people in the world sort of consider and have like a really crappy meal, but that's what they want.
31:55.622 --> 31:55.923
[SPEAKER_02]: Yeah.
31:56.123 --> 31:57.544
[SPEAKER_01]: Or they'll take the bus or something and say,
31:57.944 --> 31:59.024
[SPEAKER_01]: So yeah, this is crazy.
31:59.044 --> 32:05.306
[SPEAKER_02]: So you can put all these things and talk like I was just in your case, like you said to write all these things out.
32:05.506 --> 32:05.726
[SPEAKER_02]: Yes.
32:05.846 --> 32:06.866
[SPEAKER_02]: And make the list.
32:06.906 --> 32:08.826
[SPEAKER_02]: And this is going back to where I started the episode.
32:08.846 --> 32:14.227
[SPEAKER_02]: It's like, this is how you create a brand that I can't mess with because how AI doesn't have all of these experiences.
32:14.267 --> 32:15.688
[SPEAKER_02]: You're not just doing some canned content.
32:15.708 --> 32:18.528
[SPEAKER_02]: You're telling your story, how it's helped, how it shaped you.
32:18.548 --> 32:26.610
[SPEAKER_02]: And then the crazy part is anytime I share this thing about coming from a middle class family where we were super cheap so many people were late to it.
32:27.250 --> 32:35.600
[SPEAKER_02]: So like if I said, hey, you know, if you come from a middle class family and you ask your biggest first thing you need to do is change the way you think about money.
32:35.620 --> 32:43.269
[SPEAKER_02]: Because I gave you some tactics on where to master what to do, but like if you don't switch your logic on this, none of that's going to matter.
32:43.450 --> 32:44.191
[SPEAKER_02]: Change the programming.
32:44.771 --> 33:12.292
[SPEAKER_02]: and that post from a money type of post does really well for me anytime I talk about this it just tons of saves and shares and all this stuff because a lot of people have the same upbringing course so this would work like and then you what about like talents okay so now we get to the harder level yeah the hard level so I'll give you example uh... i music whatever for me but there's people my group have sports as their talent maybe they're not super talented but they love that particular sport one being golf
33:13.132 --> 33:24.077
[SPEAKER_02]: Okay, so there was this gal on our group who you wouldn't I guess I would think of golf as a you know both men and male and female play golf, but like I mostly see the men in the group.
33:24.177 --> 33:29.119
[SPEAKER_02]: Yeah, I wouldn't have thought of her as a really good golfer just stare your type maybe.
33:29.159 --> 33:36.202
[SPEAKER_02]: I don't know right and for whatever reason so she's decided she's gonna make a video on the golf course
33:37.063 --> 33:37.844
[SPEAKER_02]: It's her talking about golf.
33:38.284 --> 33:40.887
[SPEAKER_02]: All of a sudden, she was in a low in terms of her engagement.
33:40.907 --> 33:42.949
[SPEAKER_02]: That golf video propelled her.
33:43.430 --> 33:46.333
[SPEAKER_02]: Got a bunch of more in conversation and shares and stuff.
33:46.353 --> 33:48.275
[SPEAKER_02]: And I'm like, hey, maybe we're onto something here.
33:49.096 --> 33:52.280
[SPEAKER_02]: What if you started teaching similar lessons on the golf course?
33:52.520 --> 33:53.401
[SPEAKER_02]: Is this the right way of thinking?
33:54.182 --> 33:54.682
[SPEAKER_01]: Yes, it is.
33:54.782 --> 33:57.224
[SPEAKER_01]: So there's a couple things that she's doing really well.
33:57.384 --> 33:58.824
[SPEAKER_01]: Number one, she changed the environment.
33:59.185 --> 34:01.326
[SPEAKER_01]: So we're looking for pattern interruptions, right?
34:01.366 --> 34:04.527
[SPEAKER_01]: So instead of doing talking head video, she's out on the green.
34:04.768 --> 34:05.608
[SPEAKER_01]: It's a beautiful day.
34:06.148 --> 34:07.769
[SPEAKER_01]: And I'm sure she dressed like a golfer.
34:07.809 --> 34:09.670
[SPEAKER_01]: So there's a different attire that she's wearing.
34:09.710 --> 34:13.152
[SPEAKER_01]: So immediately, she's already different than most of her competitors.
34:13.812 --> 34:14.973
[SPEAKER_01]: And it gives her something to do.
34:15.413 --> 34:17.254
[SPEAKER_01]: If you're nervous about speaking, have something to do.
34:17.734 --> 34:20.396
[SPEAKER_01]: So when we're doing talking head videos, there's nothing for us to do.
34:21.196 --> 34:21.516
[SPEAKER_01]: Nothing.
34:22.016 --> 34:22.776
[SPEAKER_01]: So we're just stuck.
34:23.116 --> 34:26.297
[SPEAKER_01]: So for her, she could be like putting the ball down on the green.
34:26.717 --> 34:29.798
[SPEAKER_01]: She could be picking an iron that she's going to hit with.
34:30.238 --> 34:33.399
[SPEAKER_01]: And she could just be like throwing the grass, look at the wind direction, that kind of stuff.
34:33.459 --> 34:39.160
[SPEAKER_01]: I don't know golf that well, but and she could just be ghosting her swing or putting or something or digging herself out of a sand pit.
34:39.640 --> 34:42.801
[SPEAKER_01]: So those things give her something to talk about and to move the camera around.
34:43.181 --> 34:46.242
[SPEAKER_01]: Those things are automatically going to pull people in.
34:46.782 --> 34:50.326
[SPEAKER_01]: Number two, she's activating this thing where, oh, I didn't know Susan played golf.
34:50.947 --> 34:51.728
[SPEAKER_01]: That's interesting.
34:52.048 --> 34:53.951
[SPEAKER_01]: Or I love golf, what the hell is she talking about?
34:54.191 --> 34:55.432
[SPEAKER_01]: This would bring a new audience in.
34:55.853 --> 34:57.274
[SPEAKER_01]: And man, she's really good.
34:57.555 --> 34:58.536
[SPEAKER_01]: She has a great swing.
34:58.916 --> 35:01.119
[SPEAKER_01]: So we're, we're admiring her athleticism.
35:01.139 --> 35:03.001
[SPEAKER_01]: A lot of really good things happening here.
35:03.301 --> 35:05.884
[SPEAKER_02]: Yeah, and then when those are the comments, people were like, hey, great swing.
35:06.025 --> 35:07.106
[SPEAKER_01]: Yeah, I didn't know you played golf.
35:07.666 --> 35:11.070
[SPEAKER_01]: They'll make all kinds of comments or they'll say, hey, you're swing sucks and you should do this.
35:11.090 --> 35:17.436
[SPEAKER_01]: You know, I put a little fitness video on everybody's like a Jim bro all the sudden telling me how to exercise like you do you cool.
35:18.077 --> 35:19.238
[SPEAKER_01]: So those kinds of things are good.
35:19.298 --> 35:20.879
[SPEAKER_01]: So let's let's break that down.
35:21.840 --> 35:23.902
[SPEAKER_01]: Your hidden talent action doesn't even need to be a talent.
35:23.942 --> 35:25.284
[SPEAKER_01]: It could just be changed the environment.
35:25.904 --> 35:33.848
[SPEAKER_01]: So if you have a really cool studio, if you're overlooking the ocean, I would use as much of what you already have your resources and look at that.
35:34.168 --> 35:38.110
[SPEAKER_01]: Like even an outdoorsy person, and you're like in nature, why are you shooting inside?
35:38.350 --> 35:39.591
[SPEAKER_01]: Makes no sense to me at all.
35:40.011 --> 35:43.252
[SPEAKER_01]: Put on that flannel, go out into the wild, and do your content out there.
35:43.492 --> 35:44.573
[SPEAKER_01]: Like we love to see that.
35:44.913 --> 35:50.176
[SPEAKER_01]: We've seen a lot of cooking videos do really well, but the ones that go bananas are when they're out by the stream.
35:50.356 --> 35:51.196
[SPEAKER_01]: Have you seen those videos?
35:51.516 --> 35:52.196
[SPEAKER_01]: They're on a rock.
35:52.537 --> 35:55.418
[SPEAKER_01]: And they're cutting vegetables on a piece of wood, and then what meal is it is?
35:55.518 --> 35:58.099
[SPEAKER_01]: Yes, gazillion because that's so different.
35:58.419 --> 36:01.500
[SPEAKER_01]: And they're making their own fire pit and just they're enjoying it.
36:01.540 --> 36:03.920
[SPEAKER_01]: And then they feed their dog, which is the X factor too.
36:03.960 --> 36:07.701
[SPEAKER_01]: So they're like leveling up on top of leveling up because people love dogs too.
36:08.202 --> 36:09.502
[SPEAKER_01]: And they're like they're kind to the dog.
36:09.542 --> 36:10.882
[SPEAKER_01]: And you never see a person talk.
36:10.902 --> 36:11.783
[SPEAKER_01]: They just prepare food.
36:11.903 --> 36:13.403
[SPEAKER_01]: Is this like a surprise essentially?
36:13.543 --> 36:14.763
[SPEAKER_01]: Yes, that's a pattern of interruption.
36:14.883 --> 36:15.244
[SPEAKER_01]: Okay.
36:15.264 --> 36:17.484
[SPEAKER_01]: Use it when they say, so it's called playing against type.
36:18.184 --> 36:19.785
[SPEAKER_01]: God, I think we talked about this, right?
36:19.865 --> 36:20.065
[SPEAKER_01]: Yeah.
36:20.125 --> 36:24.226
[SPEAKER_01]: So Brad Pitt is expected to play certain kind of character when he goes against that, we're shocked.
36:24.626 --> 36:31.888
[SPEAKER_01]: Sometimes we don't accept it, but since there's a type like you expect chefs to prepare food in a kitchen hygienic that's the supplies are there.
36:31.948 --> 36:38.510
[SPEAKER_01]: So you want to imagine a beautiful German countertop with great appliances, and then this person doing out by the river.
36:38.950 --> 36:41.091
[SPEAKER_01]: And where they're washing stuff in the stream, I'm thinking,
36:42.053 --> 36:42.794
[SPEAKER_01]: Is that safe to eat?
36:43.514 --> 36:46.096
[SPEAKER_01]: And that kind of stuff is something that keeps people watching.
36:46.116 --> 36:47.498
[SPEAKER_02]: So this is crazy.
36:47.898 --> 36:49.579
[SPEAKER_02]: When you said it, maybe it just clicked for me.
36:49.619 --> 36:54.543
[SPEAKER_02]: So there's so many people within our content creator community who have leaned into this in different ways.
36:54.924 --> 36:59.147
[SPEAKER_02]: Another example is somebody is really has a dry sense of humor.
36:59.167 --> 36:59.968
[SPEAKER_02]: It tells jokes.
37:00.869 --> 37:02.690
[SPEAKER_02]: She was doing home tours of real estate.
37:02.730 --> 37:03.411
[SPEAKER_02]: So real estate agent.
37:03.931 --> 37:12.822
[SPEAKER_02]: She started to incorporate these jokes into the video, meaning like, this room is so big, it would, you know, whatever.
37:12.862 --> 37:18.589
[SPEAKER_02]: I can't repeat the jokes, but like some of them were just kind of funny of like, okay, she's incorporating that into the tour.
37:19.290 --> 37:23.014
[SPEAKER_02]: All of a sudden her home tour videos have gone completely next level viral.
37:23.334 --> 37:23.515
[SPEAKER_01]: Yeah.
37:23.955 --> 37:27.556
[SPEAKER_02]: same video, but like she just put jokes in it as she's walking through the house.
37:27.656 --> 37:30.676
[SPEAKER_02]: So, um, and then there's a more important approach.
37:30.916 --> 37:35.657
[SPEAKER_02]: Yeah, some of them, like that, it could be, uh, just her weird sense of humor.
37:35.697 --> 37:37.418
[SPEAKER_02]: I can't think of the jokes, but like that was in it.
37:37.438 --> 37:47.519
[SPEAKER_02]: And then like the golf example, or, um, you know, there's people, I even like had people who worked through it, like I did, uh, is talking to you about, um, the juggling.
37:48.160 --> 37:50.140
[SPEAKER_02]: Another guy throws frisbee's while he's teaching.
37:50.840 --> 37:54.804
[SPEAKER_02]: So, I guess it's patterned and erupted, but it's also like, I wouldn't expect this from you.
37:55.505 --> 37:56.947
[SPEAKER_02]: So, you say playing against a type.
37:57.287 --> 38:06.858
[SPEAKER_02]: When you make that list of the competition, the type is like, for our industry is a certain stereotypical, real estate, stereotypical, we know those people and you could spot it.
38:06.938 --> 38:07.819
[SPEAKER_01]: Yeah, he's right.
38:07.839 --> 38:07.939
[SPEAKER_01]: Right.
38:09.200 --> 38:14.186
[SPEAKER_01]: Some of my spread collar, white shirt, tie, probably simple tie, nothing too crazy.
38:14.687 --> 38:18.151
[SPEAKER_01]: Perfectly comb hair, clean shaving, and probably fit.
38:19.572 --> 38:27.081
[SPEAKER_02]: Is it like the number of things that you have against type is all just like increasing your likelihood of reaching more people or you just need one thing?
38:27.261 --> 38:28.022
[SPEAKER_01]: You just need one thing.
38:28.042 --> 38:29.263
[SPEAKER_01]: You don't want to be a clown.
38:29.383 --> 38:31.165
[SPEAKER_01]: So you just pick one thing and go in on that.
38:31.205 --> 38:34.288
[SPEAKER_01]: The thing that you're strongest at that you feel joy doing.
38:35.029 --> 38:39.854
[SPEAKER_01]: You might even feel like, man, if something gave me permission to do it, I would have done it this way and just do it that way.
38:40.314 --> 38:40.634
[SPEAKER_02]: Got it.
38:40.734 --> 38:42.296
[SPEAKER_01]: I think that's where it's going to be really cool.
38:42.837 --> 38:44.138
[SPEAKER_01]: And you can also play two type.
38:44.638 --> 38:45.559
[SPEAKER_01]: You just got to go extreme.
38:45.579 --> 38:46.140
[SPEAKER_01]: Yeah.
38:47.072 --> 38:48.133
[SPEAKER_01]: So be whatever you want.
38:48.153 --> 38:48.893
[SPEAKER_01]: Just don't be boring.
38:48.913 --> 38:49.574
[SPEAKER_01]: Don't be bland.
38:49.774 --> 38:53.076
[SPEAKER_01]: Don't be a photocopy of everyone else because if you are, why would it look at you?
38:53.496 --> 38:57.019
[SPEAKER_02]: So this is something that is kind of a touchy subject for people.
38:57.059 --> 38:58.320
[SPEAKER_02]: They don't want to show success.
38:59.240 --> 38:59.440
[SPEAKER_02]: Okay.
38:59.481 --> 39:10.028
[SPEAKER_02]: So I've noticed when I share things and we're doing things where it's, I'm not trying to say I'm successful wealthy rich or whatever, but it just happens to be in the content.
39:10.849 --> 39:21.385
[SPEAKER_02]: And so I'm trying to like not be like so obvious, but like if we're in a nice place, it's just a nice, you know, you're like here, we're on vacation here, staying here, and then they back on his epic.
39:21.926 --> 39:24.230
[SPEAKER_02]: But I didn't say, hey guys, check out how rich I am, you know, whatever.
39:24.490 --> 39:25.512
[SPEAKER_01]: So yeah, be annoying.
39:25.672 --> 39:27.733
[SPEAKER_02]: Yeah, it would be super, I think it would just be off putting.
39:27.753 --> 39:28.554
[SPEAKER_02]: Okay.
39:28.594 --> 39:38.059
[SPEAKER_02]: So like if you're cooking, I was telling you about a creator who I saw an Instagram and she's really good at teaching personal brand, but she's cooking in the content.
39:38.479 --> 39:43.062
[SPEAKER_02]: And then you told me one of the coolest parts of our content is how nice her kitchen is.
39:43.302 --> 39:43.482
[SPEAKER_01]: Yeah.
39:44.122 --> 39:47.525
[SPEAKER_02]: And so, but I never thought of it like, oh, she's trying to show off her kitchen.
39:48.326 --> 39:51.328
[SPEAKER_02]: I just thought, like, okay, this is just engaging me.
39:51.589 --> 39:58.194
[SPEAKER_02]: Like this is super, like it looked like almost like cinematic the way it was like a scene from a movie her kitchen.
39:59.515 --> 40:00.755
[SPEAKER_02]: But it's not showing off.
40:00.855 --> 40:08.617
[SPEAKER_02]: So like, what's that line where some people when they do this, I cringe and I'm like, bro, we all know you're trying to show us that you drove in a Mercedes G wagon.
40:08.918 --> 40:12.659
[SPEAKER_02]: We got you like, and then the other guy just happens to be in a G wagon and I like him.
40:13.299 --> 40:15.039
[SPEAKER_02]: What's the, what's the line you're crossing?
40:15.939 --> 40:16.980
[SPEAKER_01]: This is a complicated one.
40:17.000 --> 40:18.300
[SPEAKER_01]: That's unpacked, okay?
40:19.080 --> 40:21.841
[SPEAKER_01]: It's hard to know, but there's just word called intent.
40:23.496 --> 40:25.618
[SPEAKER_01]: and we can see intent through action.
40:25.638 --> 40:28.419
[SPEAKER_01]: Okay, so let's break it down.
40:28.720 --> 40:29.720
[SPEAKER_01]: The woman's a kitchen.
40:30.561 --> 40:31.982
[SPEAKER_01]: I told you it's very cinematic.
40:32.782 --> 40:34.564
[SPEAKER_01]: Some of his labored over this shot.
40:34.684 --> 40:35.384
[SPEAKER_01]: They've planned it.
40:35.744 --> 40:36.945
[SPEAKER_01]: Super shallow depth of field.
40:37.486 --> 40:38.666
[SPEAKER_01]: Everything's in his place.
40:38.726 --> 40:42.869
[SPEAKER_01]: There's the right amount of garnish to silverware or whatever it is.
40:42.929 --> 40:43.850
[SPEAKER_01]: It's perfectly lit.
40:44.490 --> 40:47.392
[SPEAKER_01]: And so let's just talk about one thing, aesthetics do matter.
40:48.573 --> 40:58.899
[SPEAKER_01]: We care the some human put a lot of time and energy into making something and we can appreciate it, even if we're not an S-theat, or not.
40:59.159 --> 41:02.320
[SPEAKER_01]: Yeah, there's the word for like, that they're really into aesthetics, right?
41:02.360 --> 41:02.540
[SPEAKER_01]: Yeah.
41:02.881 --> 41:16.728
[SPEAKER_01]: We don't have to be a snob, but we can appreciate there's a plant and there's mixture of materials like this, this teak versus this cold, what is a cold-rolled steel and those materials are pleasant to us and the people
41:17.208 --> 41:19.330
[SPEAKER_01]: who are set designers know this and they do this.
41:19.370 --> 41:27.696
[SPEAKER_01]: So if you don't have that kind of aesthetic and you don't have a friend or cousin or someone that you're married to that it's an interior designer, hire someone, come in there and just design it.
41:28.476 --> 41:30.278
[SPEAKER_01]: We know that there's this thing called nolling.
41:30.298 --> 41:31.239
[SPEAKER_01]: Do you know what nolling is?
41:31.839 --> 41:33.820
[SPEAKER_01]: Nolling is, I thought it was made up word.
41:34.121 --> 41:35.221
[SPEAKER_01]: Maybe it was at one point.
41:36.222 --> 41:42.747
[SPEAKER_01]: is when you arrange your objects together and you lay it like a flatlay and you shoot it from top and it's very organized the way it's laid out.
41:42.787 --> 41:45.569
[SPEAKER_01]: Like three pencils, one paper clip, a little post a note.
41:45.869 --> 41:55.916
[SPEAKER_01]: And when we see that it's like, hmm, and maybe even if you're not technically OCD that we see that, I'm like, well, it's good like ASMR, rolling visual aesthetic, symmetry.
41:56.016 --> 42:00.920
[SPEAKER_01]: West Anderson is built an entire film career with symmetry and extreme aesthetics.
42:01.640 --> 42:05.884
[SPEAKER_01]: Right, the color palette, everything that West does and you're looking at like, it's just so good.
42:05.924 --> 42:07.705
[SPEAKER_01]: It makes my creative soul happy.
42:08.146 --> 42:08.967
[SPEAKER_01]: That's what she's doing.
42:09.527 --> 42:14.171
[SPEAKER_01]: Now, the intention behind showing this, I don't think is about showing off how good or kitchen is.
42:14.191 --> 42:18.195
[SPEAKER_01]: It's just how much do I care that every shot look the right way.
42:18.975 --> 42:20.757
[SPEAKER_01]: Now, let's take the G wagon, for example.
42:21.446 --> 42:29.049
[SPEAKER_01]: No, we have a tap into this idea of having an inferiority complex, which is, I don't like my life, I wish I had a different life.
42:29.729 --> 42:30.850
[SPEAKER_01]: And they behave a certain way.
42:31.330 --> 42:38.873
[SPEAKER_01]: Then there's a superiority complex, which is like, I'm not super secure about who I am, so I need to demonstrate to how wealthy I am.
42:39.533 --> 42:47.418
[SPEAKER_01]: the great life that I have, how beautiful everything is, and you're doing it because of that, and believe it or not, most people have the sense to tell.
42:47.738 --> 42:53.201
[SPEAKER_01]: The only people who are blind to this are young testosterone driven men who cannot see through any of this at all.
42:53.721 --> 42:56.543
[SPEAKER_01]: They see the markers and the signals and they're, yes, successful, great.
42:56.603 --> 42:57.563
[SPEAKER_01]: Let me fall that person.
42:58.003 --> 43:04.227
[SPEAKER_01]: Oh, being a lot of chicks, whatever it is, like boom, model girlfriends, I want that life, because young men are stupid.
43:04.507 --> 43:05.988
[SPEAKER_02]: That's what it works on, dumb people.
43:06.944 --> 43:07.264
[SPEAKER_01]: Yeah.
43:07.744 --> 43:09.625
[SPEAKER_01]: And unfortunately, they're the easiest and manipulate.
43:09.765 --> 43:12.586
[SPEAKER_01]: And that's who you're going to manipulate into this thing.
43:12.686 --> 43:16.328
[SPEAKER_01]: I don't want to name who does this, but there's lots of people do this that are quote unquote influencers.
43:17.228 --> 43:26.571
[SPEAKER_01]: So when someone has great taste, they bought the GWag and not because that's a signal for success, but because they like this design that hasn't changed in the last forty years.
43:27.011 --> 43:32.934
[SPEAKER_01]: They like the brutalist design, the sharp angles, this kind of Austrian sensibility and the way that the door closes.
43:33.294 --> 43:34.534
[SPEAKER_01]: And that's just who they are.
43:34.614 --> 43:35.075
[SPEAKER_01]: Like a tank.
43:35.335 --> 43:35.875
[SPEAKER_01]: It's like a tank.
43:37.043 --> 43:37.944
[SPEAKER_01]: the doors open a certain way.
43:37.984 --> 43:39.705
[SPEAKER_01]: And then they just come out and they want to tell you a story.
43:40.145 --> 43:42.126
[SPEAKER_01]: And they're not drawing careful attention to it.
43:42.166 --> 43:44.608
[SPEAKER_01]: First like, oh, this is one of seventeen cars I own.
43:45.148 --> 43:46.449
[SPEAKER_01]: Then you know the intention behind it.
43:47.070 --> 43:50.232
[SPEAKER_01]: Or I love this car so much because at least five reasons, that's not what you think.
43:50.292 --> 43:51.573
[SPEAKER_01]: It's because of this, this and that.
43:51.993 --> 43:56.015
[SPEAKER_01]: And you know, now the trapping that a lot of people fall in when they achieve wealth.
43:56.476 --> 43:57.396
[SPEAKER_01]: And I'll say this right now.
43:57.436 --> 43:58.457
[SPEAKER_01]: I know shots are fired.
43:58.777 --> 43:59.518
[SPEAKER_01]: They have no taste.
43:59.998 --> 44:01.359
[SPEAKER_01]: Drinking, I will talk about this all the time.
44:01.780 --> 44:04.923
[SPEAKER_01]: You can be rich, but you have no freaking taste or style at all.
44:05.383 --> 44:14.291
[SPEAKER_01]: And so what almost all rich men do, they buy a fancy car like a Ferrari or a Lambo, they buy a Rolex of some kind because that's what everyone does.
44:14.671 --> 44:16.092
[SPEAKER_01]: Not because they even know why it's good.
44:16.773 --> 44:18.954
[SPEAKER_01]: They just do it because because you can see everything else about them.
44:18.994 --> 44:19.655
[SPEAKER_01]: It's pretty trash.
44:20.095 --> 44:21.496
[SPEAKER_01]: They just buy whatever it else buys.
44:21.816 --> 44:23.437
[SPEAKER_01]: So that's how you know the intent is there.
44:23.877 --> 44:29.841
[SPEAKER_02]: Yeah, I think I wasn't necessarily someone had the best taste, but I'll ask my wife or ask my friends.
44:29.881 --> 44:32.762
[SPEAKER_02]: You know, like, I remember just the idea text you parachutes.
44:32.822 --> 44:34.724
[SPEAKER_02]: I saw the way and I was like, hey, what do you think about these?
44:34.744 --> 44:35.144
[SPEAKER_02]: You're like, no.
44:35.584 --> 44:36.965
[SPEAKER_02]: It's a hard pass, but it's hard.
44:37.105 --> 44:42.749
[SPEAKER_02]: I think people might be listening or watching them be like, well, I don't have that taste.
44:45.410 --> 44:47.132
[SPEAKER_02]: My house looks good, not because of me.
44:47.212 --> 44:48.713
[SPEAKER_02]: It's because of my wife.
44:49.453 --> 44:51.835
[SPEAKER_02]: When we shoot a video there, it's going to look good.
44:52.215 --> 44:55.697
[SPEAKER_02]: People can tell, like, hey, you put some thought into how you heard somebody did.
44:55.717 --> 44:56.658
[SPEAKER_02]: Yeah, somebody.
44:56.678 --> 44:57.878
[SPEAKER_02]: It doesn't necessarily have to be me.
44:58.559 --> 44:59.640
[SPEAKER_02]: Who could have hired a designer?
45:00.920 --> 45:03.062
[SPEAKER_02]: That just means that I valued the way things look.
45:03.482 --> 45:03.702
[SPEAKER_00]: Yeah.
45:03.842 --> 45:09.928
[SPEAKER_02]: And the other people do too, like we built a bar in the house and I was like, hey guys, I'm proud of we need for setting this up.
45:10.068 --> 45:11.970
[SPEAKER_02]: Like she got the car she had a vision.
45:12.351 --> 45:14.112
[SPEAKER_02]: She communicated that and they built it.
45:14.412 --> 45:14.613
[SPEAKER_02]: Yeah.
45:14.933 --> 45:15.994
[SPEAKER_02]: And it came in under budget.
45:16.054 --> 45:17.656
[SPEAKER_02]: Like really cool.
45:17.716 --> 45:19.457
[SPEAKER_02]: So that's the like I just show it.
45:19.898 --> 45:20.038
[SPEAKER_02]: Right.
45:20.118 --> 45:24.001
[SPEAKER_02]: And then all these people were messaging me saying, do love it.
45:24.682 --> 45:28.626
[SPEAKER_02]: Like I would want to do the same thing inspired like they just like the look of it.
45:28.846 --> 45:29.206
[SPEAKER_00]: Cool.
45:29.607 --> 45:30.147
[SPEAKER_02]: I don't know.
45:30.167 --> 45:35.231
[SPEAKER_02]: I didn't get any negative comments or hate, but like, I don't know if somebody's thinking, well, nails just trying to show off how rich he is.
45:35.411 --> 45:37.372
[SPEAKER_02]: I don't think so, but I didn't get any of those comments.
45:37.492 --> 45:41.035
[SPEAKER_02]: And if I did, I mean, so anyways, I'm just thinking, you catch some of those.
45:41.155 --> 45:41.455
[SPEAKER_01]: Yeah.
45:41.475 --> 45:46.199
[SPEAKER_02]: So even if your intentions are good, you'll still catch some, some heat or whatever.
45:46.299 --> 45:49.121
[SPEAKER_02]: But I think it's worth the upside, meaning like,
45:49.881 --> 46:15.869
[SPEAKER_02]: people will get to know you they'll know like what you what you like what you don't like and then they will value you more like I I would say this people treat me better because my content looks better I would love to lie and say like it doesn't matter if you have smudge off your lens and I don't like I shot a video at the theme park of the day but I wipe the lens first I looked for light where it was a little bit softer because it was super sunny and it was harsh light and it looked just blowing our face out so I went under a tree a little bit
46:16.409 --> 46:20.053
[SPEAKER_02]: And then I held the phone in an angle where it would show us correctly.
46:20.114 --> 46:22.116
[SPEAKER_02]: And I thought about how far I am from the microphone.
46:22.536 --> 46:25.200
[SPEAKER_02]: So although it looks like, hey, you just shot this thing on the fly.
46:25.400 --> 46:25.640
[SPEAKER_02]: Easy.
46:25.660 --> 46:28.704
[SPEAKER_02]: I was thinking about those things before I shot the video.
46:29.325 --> 46:31.527
[SPEAKER_02]: But I think people treat you better because of this.
46:31.607 --> 46:32.849
[SPEAKER_02]: And so I think it matters.
46:33.423 --> 46:38.468
[SPEAKER_01]: Well, back to intentionality, that we can respect that you put some time in energy into it.
46:38.689 --> 46:41.371
[SPEAKER_01]: I didn't look at that and say, oh, Neil, just whipped that out out.
46:41.692 --> 46:42.913
[SPEAKER_01]: But the average person might.
46:43.914 --> 46:46.317
[SPEAKER_01]: They might think that, but they're just really uninformed.
46:46.337 --> 46:51.402
[SPEAKER_01]: But the thing is that they don't realize that the thing that they can articulate is there's an appreciation for it.
46:51.902 --> 46:52.263
[SPEAKER_01]: We know.
46:52.283 --> 46:53.905
[SPEAKER_01]: Okay, for example,
46:54.485 --> 46:57.567
[SPEAKER_01]: You go to a fast casual restaurant, the plating is the plating.
46:57.807 --> 47:00.629
[SPEAKER_01]: You go to a five star restaurant, the plating is not the plating.
47:00.669 --> 47:05.213
[SPEAKER_01]: There's like, but so I'm like drizzle it in a certain way and everything is, it's like a painting that you eat.
47:05.893 --> 47:07.734
[SPEAKER_01]: And we might not know anything, right?
47:07.774 --> 47:11.497
[SPEAKER_01]: You don't know anything about how it's prepared or art or symmetry or aesthetics or contrast.
47:11.917 --> 47:12.638
[SPEAKER_01]: But what does everybody do?
47:13.198 --> 47:14.619
[SPEAKER_01]: Let me let me shoot this right now.
47:14.899 --> 47:15.720
[SPEAKER_01]: Why is that the interesting?
47:15.920 --> 47:18.502
[SPEAKER_01]: Because you know, even if you don't think you know,
47:19.082 --> 47:30.548
[SPEAKER_01]: So I know when I saw that shot, the double lighting filters through the trees under a canopy of trees, so it's much softer lighting versus the harsh lighting you're going to get out on a sunshiney day in Disneyland.
47:31.008 --> 47:40.533
[SPEAKER_01]: I can see that you got a good exposure across the board, good contrast, good highs and lows, nothing's blown out, nothing's too dark and the quality of the audio is really good.
47:40.573 --> 47:43.855
[SPEAKER_01]: I was looking for a microphone because I'm like, where is he hiding the mic?
47:44.075 --> 47:45.396
[SPEAKER_01]: Because the audio is very good.
47:45.976 --> 47:50.338
[SPEAKER_01]: And so I can appreciate that, but you don't have to be a guy who makes commercials to recognize that.
47:50.618 --> 47:54.239
[SPEAKER_01]: You can hear it, you can feel it even if your brain can articulate it.
47:54.579 --> 48:00.922
[SPEAKER_02]: Yeah, and the, I guess the lesson is for anybody thinking about this is those things I didn't know a few years ago.
48:01.182 --> 48:02.262
[SPEAKER_02]: So you can learn this.
48:02.803 --> 48:03.923
[SPEAKER_02]: You can be intentional.
48:04.083 --> 48:09.965
[SPEAKER_02]: And like the video I would have made three years ago, I would not be the same video I would make today because I've done a bunch of trial and error.
48:10.245 --> 48:11.766
[SPEAKER_02]: And I saw what I liked and I didn't like.
48:11.846 --> 48:13.807
[SPEAKER_02]: And I learned from other people, honestly, just watching.
48:14.247 --> 48:17.231
[SPEAKER_01]: And you've shared those videos before, like, here's my first video.
48:17.271 --> 48:19.494
[SPEAKER_01]: Here's my first, fifth video or whatever it is.
48:19.995 --> 48:20.976
[SPEAKER_01]: And it's a piece of crap.
48:21.016 --> 48:21.457
[SPEAKER_01]: Look at it.
48:21.677 --> 48:22.779
[SPEAKER_01]: I don't know what I'm saying right now.
48:22.819 --> 48:24.541
[SPEAKER_01]: I'm studying and stammering my way through it.
48:25.142 --> 48:27.465
[SPEAKER_01]: It's a bunch of like, word salad going on.
48:27.645 --> 48:28.466
[SPEAKER_01]: I'm not saying anything.
48:28.506 --> 48:29.648
[SPEAKER_01]: We all go through that process.
48:30.348 --> 48:39.095
[SPEAKER_02]: I'll share one more example of this before you move to the next thing to wrap up, but there was a guy in our group who has meticulously cared for his yard.
48:39.955 --> 48:41.837
[SPEAKER_02]: The lawn is like the perfect length.
48:42.738 --> 48:46.240
[SPEAKER_02]: I don't know anything about landscaping, but I just know this dude's yard looks great.
48:47.101 --> 48:54.326
[SPEAKER_02]: The way the plants are, and then the cool part is even in the evening, the lights come up from certain plants, and it looks just really cool.
48:54.366 --> 48:55.467
[SPEAKER_02]: And I've seen it in his videos.
48:55.527 --> 48:56.528
[SPEAKER_02]: I'm like, man, this is really dope.
48:56.548 --> 48:57.468
[SPEAKER_02]: You should show us more of this.
48:58.529 --> 49:00.531
[SPEAKER_02]: and how you guys even became obsessed with the law.
49:00.551 --> 49:04.535
[SPEAKER_02]: He's like, dude, on our free time, why don't we obsess over the landscaping?
49:05.015 --> 49:05.216
[SPEAKER_01]: Yeah.
49:05.316 --> 49:07.738
[SPEAKER_02]: And I'm like, man, you should put that in the content.
49:08.138 --> 49:14.504
[SPEAKER_02]: And I think what would happen is, is my assessment correct that what would happen is other people who are obsessed or love that aesthetic.
49:14.545 --> 49:18.008
[SPEAKER_02]: Some people are going to just like it because they're just like you said.
49:18.168 --> 49:19.168
[SPEAKER_02]: Who do you think like a perfect log?
49:19.188 --> 49:19.768
[SPEAKER_02]: Yeah, it looks cool.
49:20.229 --> 49:20.909
[SPEAKER_02]: It's fake, right?
49:20.929 --> 49:21.609
[SPEAKER_02]: Because it's so good.
49:21.649 --> 49:22.029
[SPEAKER_02]: It's so good.
49:22.069 --> 49:22.549
[SPEAKER_02]: It looks fake.
49:22.609 --> 49:28.231
[SPEAKER_02]: But on the other side, there's people who are sharing that at the same session with, what is it, horticulture or horticulture?
49:28.251 --> 49:28.391
[SPEAKER_02]: Yeah.
49:29.171 --> 49:31.811
[SPEAKER_02]: You will find your people because of like you sharing this.
49:32.191 --> 49:33.792
[SPEAKER_02]: So he was telling me he didn't want to show off.
49:33.892 --> 49:42.514
[SPEAKER_02]: And I'm like, bro, if you would just talk about the thing you're passionate about, you would like the one thing you're hiding is literally the thing that would connect you with the most people.
49:42.554 --> 49:45.735
[SPEAKER_02]: This might be the unlock for you creating the brand that we're talking about today.
49:46.375 --> 49:48.397
[SPEAKER_02]: But you're scared to shake, because you don't want to show off.
49:49.758 --> 49:53.380
[SPEAKER_01]: OK, showing off and humility and all that kind of stuff.
49:53.901 --> 50:01.427
[SPEAKER_01]: Let's just talk about, like, if you do this, when no cameras around and no social media exist, and this is what you love to do, that is you.
50:02.708 --> 50:12.055
[SPEAKER_01]: The problem is we're so busy trying to fit into the norm of what everyone else is doing, we're unintentionally intentionally trying to blend in and be unknown, basically.
50:12.915 --> 50:14.356
[SPEAKER_01]: So I don't worry about that.
50:14.496 --> 50:23.120
[SPEAKER_01]: If this is how you express yourself, these are your passions, your hobbies, your interests, you owe it to yourself to be able to celebrate and share this because otherwise you're hiding parts of you.
50:23.500 --> 50:24.521
[SPEAKER_01]: You're killing parts of you.
50:24.541 --> 50:29.343
[SPEAKER_01]: I am a big champion for the integrated self versus the fractured self.
50:29.923 --> 50:37.989
[SPEAKER_01]: So if you show up on social as a certain person and in meetings or another person in front of your family and friends and it's like, how do you keep track of who you're going to be?
50:38.409 --> 50:43.152
[SPEAKER_01]: So as much as possible, collapse all those things into like one existence and do your thing, don't worry about what people say.
50:44.173 --> 50:49.136
[SPEAKER_01]: And you're trying, believe it or not, like what they're asking you is, how do I stand up by being like everyone else?
50:50.801 --> 50:50.981
[SPEAKER_01]: What?
50:51.882 --> 50:52.783
[SPEAKER_01]: What does that even work?
50:53.304 --> 50:54.245
[SPEAKER_01]: Well, no one is doing that.
50:54.725 --> 50:56.187
[SPEAKER_01]: That's why you should be doing it.
50:56.607 --> 51:02.234
[SPEAKER_01]: Not because you're trying to say, if you, I'm so much better than you, but because that's who you are, celebrate that.
51:02.254 --> 51:04.556
[SPEAKER_01]: If you like drinking wine, talk about it.
51:05.749 --> 51:19.194
[SPEAKER_02]: So hopefully somebody gets this and just says that I got that thing that I'd never talk about on social, you should, you know, like you should think about, and maybe you have to start small, like just in the shallow water, just, you know, get in there.
51:19.214 --> 51:22.135
[SPEAKER_02]: You don't have to jump in the deep end like me, but you could just start doing it.
51:22.195 --> 51:25.437
[SPEAKER_02]: And I'll, I think you'll find that you'll get more comfortable sharing more things.
51:25.457 --> 51:27.017
[SPEAKER_02]: You'll share a little bit and then just a little bit more.
51:27.337 --> 51:29.158
[SPEAKER_02]: I used to never want to share anything about personal things.
51:29.178 --> 51:32.179
[SPEAKER_02]: And then as soon as I start doing a little bit, you kind of warm up to it.
51:32.419 --> 51:34.280
[SPEAKER_02]: It gets a little bit easier each time you do it.
51:34.540 --> 51:34.760
[SPEAKER_00]: Right.
51:35.001 --> 51:45.470
[SPEAKER_02]: So the last part about this is one of the things that's really helped me build a personal brand that connects with people and stands out is sharing failures being vulnerable.
51:46.030 --> 51:50.274
[SPEAKER_02]: Now, some people said as a man, it makes you soft.
51:51.115 --> 51:56.220
[SPEAKER_02]: Like, I haven't had people say, hey, dude, there was a rumor going around that I was gay.
51:56.240 --> 51:57.921
[SPEAKER_02]: You know, I'm like, that's our rumor.
51:58.021 --> 51:58.562
[SPEAKER_02]: Yeah, whatever.
51:59.042 --> 51:59.483
[SPEAKER_02]: I don't care.
51:59.503 --> 52:00.403
[SPEAKER_02]: I've gave friends.
52:00.443 --> 52:00.824
[SPEAKER_02]: I don't care.
52:00.944 --> 52:02.205
[SPEAKER_02]: It's not an insult, whatever.
52:02.265 --> 52:03.907
[SPEAKER_02]: But to me, I was like, what are you trying to say?
52:04.047 --> 52:04.948
[SPEAKER_02]: You know, that you're soft?
52:05.208 --> 52:07.730
[SPEAKER_02]: I mean, that's what the guy, the guy, macho guys trying to say.
52:07.750 --> 52:08.231
[SPEAKER_01]: Yeah.
52:08.511 --> 52:09.112
[SPEAKER_02]: By sharing things.
52:09.172 --> 52:14.116
[SPEAKER_02]: I don't think it makes you soft, by the way, to share, like, how you feel about something or something you struggled with.
52:14.892 --> 52:26.347
[SPEAKER_02]: But I have noticed when I tell people to be vulnerable and share things like this, there's people who do it almost in a way where you're looking for sympathy or the over share.
52:26.407 --> 52:28.589
[SPEAKER_02]: So I was like, wait a second, I didn't mean like that.
52:28.790 --> 52:31.173
[SPEAKER_02]: And then I have to pull it back a little bit.
52:31.513 --> 52:37.998
[SPEAKER_02]: So I might say, hey, one of the things I struggle with diabetes, and I've had this since I got diagnosed when I was like twenty years old.
52:38.338 --> 52:41.321
[SPEAKER_02]: And I struggled with older school, terrible student, because it was undiagnosed.
52:41.361 --> 52:43.402
[SPEAKER_02]: And then I finally changed my life afterwards.
52:44.203 --> 52:46.705
[SPEAKER_02]: And then there's other people who have the same struggle and they talk about it.
52:47.305 --> 52:50.227
[SPEAKER_02]: Now, somebody else will talk about their mental illness or something.
52:50.267 --> 52:53.850
[SPEAKER_02]: And then they'll talk about, you know, maybe they had depression and suicide.
52:53.890 --> 52:55.431
[SPEAKER_02]: And it almost goes too much.
52:55.471 --> 52:58.774
[SPEAKER_02]: And then I'm like, oh wait a second, this is making me feel really weird now or awkward.
52:59.094 --> 52:59.294
[SPEAKER_01]: Right.
53:00.115 --> 53:01.416
[SPEAKER_01]: Let's talk about a couple of things here.
53:02.216 --> 53:08.501
[SPEAKER_01]: Number one, we'll start on the last thing that you said, which is, you have to be careful because not everyone's worked through their traumas.
53:09.142 --> 53:21.891
[SPEAKER_01]: And if you say things, you have to be a little bit more responsible for it because if you trigger someone's traumatic, like usually around sexual violence abuse, those kinds of things, it's kind of recalling all these emotions that they can't process.
53:22.352 --> 53:23.793
[SPEAKER_01]: That's why you're like, that's an overshare.
53:24.373 --> 53:26.195
[SPEAKER_01]: And there's a line, and we know what that line is.
53:26.255 --> 53:32.940
[SPEAKER_01]: I think when it comes with certain kinds of horrific, mental, verbal, physical abuse, you kind of have to steer away from that.
53:33.380 --> 53:41.847
[SPEAKER_01]: We have to warn people and say, like, I'm going to share some stories and man, I'll be appropriate for you, especially if you're triggered by these kinds of things, I'll give you a minute to leave, and then I'm going to talk about it.
53:42.267 --> 53:43.308
[SPEAKER_01]: So you can do that, right?
53:43.808 --> 53:45.289
[SPEAKER_01]: It's like a spoiler warning.
53:45.329 --> 53:46.730
[SPEAKER_01]: Like, I'm gonna talk about Game of Thrones.
53:46.811 --> 53:49.132
[SPEAKER_01]: So if you haven't seen it, please, that was a good time to exit.
53:49.152 --> 53:52.435
[SPEAKER_02]: That's a good hook too, because if you said, don't watch this if you're this.
53:52.535 --> 53:53.295
[SPEAKER_01]: I'm not thinking like that.
53:53.335 --> 53:56.057
[SPEAKER_01]: Yes, but I'm trying to have a genuine human emotional connection.
53:56.077 --> 53:57.158
[SPEAKER_01]: You're like, hey, good hook.
53:57.198 --> 53:58.119
[SPEAKER_01]: Let's hack.
53:58.139 --> 53:58.819
[SPEAKER_01]: No, I don't know.
53:58.840 --> 54:00.561
[SPEAKER_01]: But you ought to be like, you could dismiss people.
54:00.961 --> 54:01.221
[SPEAKER_01]: All right.
54:01.742 --> 54:02.662
[SPEAKER_01]: So that's the first part.
54:02.682 --> 54:02.902
[SPEAKER_01]: Yeah.
54:02.962 --> 54:05.464
[SPEAKER_01]: Number two is like the pity.
54:05.484 --> 54:08.466
[SPEAKER_01]: I just say the pity porn like what was me?
54:08.946 --> 54:10.627
[SPEAKER_01]: How far do you all feel for me?
54:11.048 --> 54:18.933
[SPEAKER_01]: And after a while that will just be, it'll wear you down because it comes from a very needy place to be validated because of insecurity and theory already.
54:19.373 --> 54:23.496
[SPEAKER_01]: And they're just living in that place that narrative like, oh, my life sucks, you know, feel bad for me.
54:23.896 --> 54:24.977
[SPEAKER_01]: And they like to feel that way.
54:25.017 --> 54:27.499
[SPEAKER_01]: They feel they want to be the perpetual victim.
54:27.579 --> 54:27.659
[SPEAKER_01]: And
54:28.099 --> 54:34.380
[SPEAKER_01]: We're looking to relate to people, but at the same time, like I need to manage my energy for me, not all about you.
54:34.440 --> 54:36.781
[SPEAKER_01]: It's not always about propping you up.
54:37.121 --> 54:37.941
[SPEAKER_01]: We know people like this.
54:38.201 --> 54:45.202
[SPEAKER_01]: People on our real life that are so needy, their emotional needs cannot be filled that's like a giant black hole, and eventually you have no time for you.
54:45.602 --> 54:51.003
[SPEAKER_01]: Every time you talk, it's ninety-nine percent about what they're going through, and like one percent about you, and only in passing.
54:51.523 --> 54:53.383
[SPEAKER_01]: So let's get back to this whole, why Neil's gay.
54:53.704 --> 54:55.004
[SPEAKER_01]: That'll be the beginning of this episode.
54:55.024 --> 54:56.344
[SPEAKER_01]: Okay.
54:57.762 --> 55:07.333
[SPEAKER_01]: If you reveal something that's vulnerable, we have a stereotype of how a man should be a man's man, you know, like, you know, cut lumber with your bare hands and you're going to rip things with your teeth.
55:07.413 --> 55:12.079
[SPEAKER_01]: It's like, that is an old model of men that is really outdated right now.
55:12.199 --> 55:17.045
[SPEAKER_01]: And you could even call like borderline toxic masculinity about how you can't show vulnerability, how you can't
55:17.405 --> 55:21.268
[SPEAKER_01]: Then down on your knee and then pick up a small child and said, you know, I love you.
55:21.288 --> 55:22.209
[SPEAKER_01]: I'm proud of you.
55:22.289 --> 55:23.230
[SPEAKER_01]: You can't say those things.
55:23.290 --> 55:27.193
[SPEAKER_01]: And that's created a lot of really bad relationships, generational trauma.
55:27.573 --> 55:28.934
[SPEAKER_01]: I'd like to be able to change that.
55:29.434 --> 55:32.537
[SPEAKER_01]: And if somebody's uncomfortable with that, that's for own demons that's got nothing to do with me.
55:33.157 --> 55:37.502
[SPEAKER_01]: I know share with you there's a comedian he's Filipino and his name is Jada Gusman.
55:37.803 --> 55:38.544
[SPEAKER_01]: You know Jada Gusman.
55:39.064 --> 55:45.031
[SPEAKER_01]: He has a guitar and he sings right so he's doing stand up and he's playing his guitar in terms of something to his right and says are you gay?
55:45.251 --> 55:46.172
[SPEAKER_01]: Can I ask you are you gay?
55:46.673 --> 55:49.857
[SPEAKER_01]: And the guy says back we can't see the guy he's like a little bit and he's like
55:51.198 --> 55:53.179
[SPEAKER_01]: I didn't know you could be a little bit gay.
55:53.639 --> 55:55.119
[SPEAKER_01]: You know, I didn't know that was an option.
55:55.739 --> 56:00.621
[SPEAKER_01]: So he's like, are you like, like, saw a ninety nine point nine percent kills germs, but just gay?
56:00.641 --> 56:03.501
[SPEAKER_01]: And he goes, no, really, are you, how are you a little bit gay?
56:03.521 --> 56:04.602
[SPEAKER_01]: He goes, no, I'm fully gay.
56:04.782 --> 56:06.702
[SPEAKER_01]: It just answered a question that funny, right?
56:06.882 --> 56:07.082
[SPEAKER_01]: Yeah.
56:07.262 --> 56:12.444
[SPEAKER_01]: And then he, he posted for a bit and he turns to his laugh and he's like, Sir, excuse me, are you gay?
56:12.884 --> 56:13.404
[SPEAKER_01]: And the guy's like, no.
56:15.530 --> 56:16.970
[SPEAKER_01]: He answered that question so fast.
56:17.010 --> 56:18.171
[SPEAKER_01]: I couldn't even get the question done.
56:18.231 --> 56:18.971
[SPEAKER_01]: He's playing this guitar.
56:18.991 --> 56:20.312
[SPEAKER_01]: He's like, you know what that means?
56:20.812 --> 56:21.633
[SPEAKER_01]: You're a little bit gay.
56:21.653 --> 56:23.294
[SPEAKER_01]: Because you answered it so fast.
56:23.734 --> 56:30.058
[SPEAKER_01]: So the problem, the point I'm trying to make with this story is that I think people are insecure about who they are.
56:30.918 --> 56:34.600
[SPEAKER_01]: And you know, I don't know if this is true, but I believe it to me true.
56:35.161 --> 56:42.765
[SPEAKER_01]: The people with the largest homophobic tendencies, they're repressing something inside themselves and they're projected into you.
56:43.385 --> 56:45.606
[SPEAKER_01]: I think they're about one percent gay.
56:46.426 --> 56:49.267
[SPEAKER_01]: And like I'm comfortable with my sexuality and my orientation.
56:49.407 --> 56:51.508
[SPEAKER_01]: I don't care which way I swing it doesn't really matter to me.
56:51.548 --> 56:53.509
[SPEAKER_01]: And I leave plenty of space for you to do you.
56:54.289 --> 56:54.969
[SPEAKER_01]: I'm not here to judge you.
56:54.989 --> 56:55.629
[SPEAKER_01]: I don't really care.
56:55.649 --> 57:05.393
[SPEAKER_01]: And I think it's actually very manly for you to be in touch with your emotions and to be talking about things that just ten years ago would be like really weird for a man to say.
57:06.053 --> 57:09.654
[SPEAKER_01]: So if they want to think you're a little bit gay, I think it's more than they have to look in the mirror.
57:10.575 --> 57:10.795
[SPEAKER_00]: Yeah.
57:11.035 --> 57:11.575
[SPEAKER_02]: That's all it is.
57:12.162 --> 57:27.154
[SPEAKER_02]: Yeah, most overwhelmingly, it's like you get good response, but there's always one or two negative things, which is a weird thing how I made a post the other day of showing how my journey in creating content or teaching content.
57:27.234 --> 57:30.336
[SPEAKER_02]: And I showed the pictures of me teaching and it sucked and there was nobody there.
57:30.796 --> 57:33.959
[SPEAKER_02]: And I just kept doing it in all these classes with my people in my industry.
57:34.599 --> 57:37.503
[SPEAKER_02]: And the beginning pictures are me in a college shirt with no hat.
57:37.644 --> 57:37.884
[SPEAKER_00]: Yeah.
57:38.505 --> 57:39.887
[SPEAKER_02]: And so there's all this thing like hey dude.
57:39.907 --> 57:40.808
[SPEAKER_01]: You're so indexed for years.
57:40.868 --> 57:41.028
[SPEAKER_02]: Yeah.
57:41.088 --> 57:42.791
[SPEAKER_02]: I'm like they're like so glad you stuck with it.
57:43.051 --> 57:43.211
[SPEAKER_00]: Yeah.
57:43.251 --> 57:50.201
[SPEAKER_02]: Love views journey even inspired me all great comments, but there's one comment and it says now I see why you wear a hat.
57:51.427 --> 57:53.168
[SPEAKER_02]: You know, and I just remember that one comment.
57:53.328 --> 57:56.150
[SPEAKER_02]: So it's weird how, and I don't think anything wrong with my hair, whatever.
57:56.210 --> 58:04.916
[SPEAKER_02]: But it's weird how you just remember these one or two haters out of all the sea of positivity and like all the upside you have, I don't know what it is about your mind.
58:04.996 --> 58:06.297
[SPEAKER_02]: And so I'm meeting this right now.
58:06.317 --> 58:08.758
[SPEAKER_02]: Like I always remember the negative feedback.
58:08.958 --> 58:09.178
[SPEAKER_00]: Yeah.
58:09.539 --> 58:10.980
[SPEAKER_02]: So it maybe just sticks with you more.
58:11.240 --> 58:11.600
[SPEAKER_02]: I don't know.
58:11.780 --> 58:13.421
[SPEAKER_02]: But it's, I don't care about it.
58:13.461 --> 58:14.822
[SPEAKER_02]: I'm not going to not post it because of that.
58:15.062 --> 58:16.263
[SPEAKER_02]: But it just, it does happen.
58:16.563 --> 58:16.763
[SPEAKER_01]: Yeah.
58:17.284 --> 58:18.665
[SPEAKER_02]: You have nice thick hair, right?
58:18.785 --> 58:18.945
[SPEAKER_01]: Yeah.
58:19.425 --> 58:20.526
[SPEAKER_01]: I bet you style a little bit.
58:20.566 --> 58:23.389
[SPEAKER_01]: You'd like be a little thirst trap.
58:23.769 --> 58:24.309
[SPEAKER_02]: Maybe, man.
58:24.349 --> 58:24.770
[SPEAKER_01]: Yeah.
58:24.870 --> 58:26.431
[SPEAKER_01]: I can help you with that styling of your hair.
58:26.511 --> 58:27.412
[SPEAKER_01]: I might need your help, bro.
58:27.552 --> 58:28.053
[SPEAKER_01]: I can do it.
58:28.193 --> 58:29.734
[SPEAKER_01]: And then in your DMs, you have to watch out.
58:29.754 --> 58:30.775
[SPEAKER_02]: It's okay.
58:30.795 --> 58:34.057
[SPEAKER_02]: So this is the... Yeah.
58:34.918 --> 58:40.503
[SPEAKER_02]: So when you talk about doing all this work, you just did a personal by a workshop for
58:41.063 --> 58:44.765
[SPEAKER_02]: Five days three days plus two days before in Singapore.
58:44.805 --> 58:51.769
[SPEAKER_02]: Yep, and you did it with this group of people and you take up through this whole process Would you ever consider doing this here in the US with people?
58:51.789 --> 58:55.591
[SPEAKER_01]: Yeah, you know what it relates to and I was just sharing with a friend of mine
58:56.411 --> 59:01.733
[SPEAKER_01]: I really light up when I'm teaching, but I also get really dark when I'm teaching people who can't be taught.
59:02.033 --> 59:02.933
[SPEAKER_01]: I get really frustrated.
59:02.953 --> 59:06.674
[SPEAKER_01]: I'm like, hey, you guys are fighting me like why don't you save your money and go home?
59:07.295 --> 59:07.515
[SPEAKER_00]: Yeah.
59:07.575 --> 59:08.235
[SPEAKER_01]: That's a problem.
59:08.635 --> 59:20.079
[SPEAKER_01]: And so this group in Singapore, I didn't realize this too much later that the ones that consistently had those light bulb moments and the things that I was saying, they're all part of the VIP group and they paid the most amount of money to be there.
59:20.419 --> 59:22.619
[SPEAKER_01]: And so they're in there for the full six day experience.
59:22.639 --> 59:24.200
[SPEAKER_01]: They added an extra day just for them.
59:24.920 --> 59:29.823
[SPEAKER_01]: And I love teaching people who when I share an idea that I know what to do with this, this is going to change my life.
59:30.244 --> 59:34.406
[SPEAKER_01]: And they're having those transformative moments because as a teacher, I'm here to talk.
59:34.506 --> 59:41.531
[SPEAKER_01]: I'm here to see you move from where you are to where you'd like to be, maybe not totally get there, but at least move in that direction.
59:41.591 --> 59:43.212
[SPEAKER_01]: And I've had workshops before, where I'm like,
59:44.392 --> 59:45.072
[SPEAKER_01]: What is wrong with me?
59:45.332 --> 59:47.073
[SPEAKER_01]: Like I'm not teaching you today.
59:47.093 --> 59:51.254
[SPEAKER_01]: I don't know what's wrong and it's just I think I have to attract the right kinds of people.
59:51.874 --> 01:00:04.098
[SPEAKER_01]: So my lesson from that is I need to charge a certain amount of money where people who can hear big ideas and their close to themselves can see it because one person in the workshop kept saying that's a hundred thousand dollar idea.
01:00:04.118 --> 01:00:05.378
[SPEAKER_01]: That's a million dollar idea right there.
01:00:05.398 --> 01:00:06.358
[SPEAKER_01]: What are you guys doing with this?
01:00:06.578 --> 01:00:08.459
[SPEAKER_01]: And she's just writing down furious that I'm like
01:00:08.919 --> 01:00:11.161
[SPEAKER_01]: That person knows what good ideas are.
01:00:11.181 --> 01:00:14.504
[SPEAKER_01]: I'm the person who's trying to help people have good ideas.
01:00:14.924 --> 01:00:18.066
[SPEAKER_01]: So I'd like to do a multi-day workshop here in the state somewhere at some point.
01:00:18.327 --> 01:00:19.668
[SPEAKER_01]: Yeah, for the people who are doers.
01:00:20.068 --> 01:00:22.210
[SPEAKER_01]: For the doers, for the people who are like, you know what?
01:00:22.830 --> 01:00:27.974
[SPEAKER_01]: Like, you know, when you go to a mastermind, they only let certain people in because they've achieved certain things.
01:00:28.014 --> 01:00:29.635
[SPEAKER_01]: They're beyond like the survival state.
01:00:30.036 --> 01:00:31.417
[SPEAKER_01]: They're into the next phase of the life.
01:00:31.457 --> 01:00:32.598
[SPEAKER_01]: I think that's why I need to serve.
01:00:32.818 --> 01:00:35.400
[SPEAKER_01]: Not the twenty-third year olds because they're still struggling.
01:00:35.658 --> 01:00:43.001
[SPEAKER_02]: Yeah, and I noticed when those people in our group, because you've smoked our group at any times, when those people, the doers ask you questions, you'll go forever.
01:00:43.161 --> 01:00:43.782
[SPEAKER_01]: I'll go forever.
01:00:44.042 --> 01:00:45.162
[SPEAKER_01]: Excuse me, you're a mastermind group.
01:00:45.222 --> 01:00:45.422
[SPEAKER_01]: Yeah.
01:00:45.462 --> 01:00:46.883
[SPEAKER_01]: The highest paid people, too.
01:00:47.063 --> 01:00:47.263
[SPEAKER_01]: Yeah.
01:00:47.283 --> 01:00:47.463
[SPEAKER_02]: Right.
01:00:47.623 --> 01:00:51.465
[SPEAKER_02]: But to your own detriment, like you'd be like, uh, about, hey, let's go get dinner during the evening.
01:00:51.485 --> 01:00:52.165
[SPEAKER_02]: You're like, I can't.
01:00:52.765 --> 01:00:53.406
[SPEAKER_02]: I'm done, bro.
01:00:53.446 --> 01:00:55.447
[SPEAKER_02]: I've spent my whole, I spent everything.
01:00:56.607 --> 01:00:57.367
[SPEAKER_01]: I left it on the mat.
01:00:57.568 --> 01:00:57.848
[SPEAKER_01]: Yeah.
01:00:57.908 --> 01:00:58.008
[SPEAKER_01]: Yeah.
01:00:58.028 --> 01:01:00.009
[SPEAKER_02]: And so, uh, but that's an indication.
01:01:00.049 --> 01:01:00.789
[SPEAKER_02]: That's where you need to be.
01:01:01.269 --> 01:01:01.809
[SPEAKER_02]: I think so.
01:01:02.029 --> 01:01:02.230
[SPEAKER_01]: Yeah.
01:01:02.450 --> 01:01:03.370
[SPEAKER_01]: I love to teach Neil.
01:01:03.430 --> 01:01:05.471
[SPEAKER_01]: I just need to make money doing it, but I love to teach.
01:01:05.611 --> 01:01:10.996
[SPEAKER_02]: Yeah, there's people who, I've just, in my personal experience, obviously, I'm a, we're friends, but I'm a client as well.
01:01:11.536 --> 01:01:15.019
[SPEAKER_02]: And there's things you've taught me just on a quick call, and I'm speaking tomorrow.
01:01:15.600 --> 01:01:16.801
[SPEAKER_02]: And I'm like, hey, Chris, what do you think about this?
01:01:16.821 --> 01:01:18.402
[SPEAKER_02]: You like, do you tweak this and put this here?
01:01:18.462 --> 01:01:19.723
[SPEAKER_02]: And I'm like, oh my god, I think of that.
01:01:20.344 --> 01:01:24.988
[SPEAKER_02]: And my talk the next day is that much better, and we do that much more sales.
01:01:25.048 --> 01:01:28.311
[SPEAKER_02]: Like, so that's a immediate impact because I'm doing the thing.
01:01:28.891 --> 01:01:36.272
[SPEAKER_02]: So it's really like I just feel like those of the people I love working with and you just said the same thing like when you give that advice it can be a hundred thousand dollar idea.
01:01:37.032 --> 01:01:38.393
[SPEAKER_02]: Literally, not no joke.
01:01:38.433 --> 01:01:39.934
[SPEAKER_02]: I'm not like we're not exaggerating here.
01:01:40.014 --> 01:01:41.555
[SPEAKER_02]: Like this is the impact you have on people.
01:01:41.995 --> 01:01:43.957
[SPEAKER_01]: Well, I'd like to work with more kneels.
01:01:44.277 --> 01:01:44.477
[SPEAKER_01]: Yeah.
01:01:44.717 --> 01:01:52.303
[SPEAKER_01]: People who have things going on, people who are ambitious, driven know the value of money aren't scared about spending it and can quickly apply.
01:01:52.323 --> 01:01:54.224
[SPEAKER_01]: And you know, this is not a mutual.
01:01:55.765 --> 01:01:57.786
[SPEAKER_01]: What is it called a circle jerk?
01:01:58.087 --> 01:01:59.648
[SPEAKER_01]: What's the nice term to say a circle jerk?
01:02:00.668 --> 01:02:03.709
[SPEAKER_02]: There's no there's no there's a term we're already Q's each other being gay.
01:02:03.749 --> 01:02:04.170
[SPEAKER_02]: You can say no.
01:02:04.210 --> 01:02:04.950
[SPEAKER_01]: I just Q's you.
01:02:04.970 --> 01:02:07.211
[SPEAKER_01]: I mean you're coming shot.
01:02:07.231 --> 01:02:09.552
[SPEAKER_02]: I got me you're gay now because you said circle jerk.
01:02:09.692 --> 01:02:14.894
[SPEAKER_01]: Yeah, no that's the only uh Dr. Eagle.
01:02:14.934 --> 01:02:16.535
[SPEAKER_01]: What is the nice way to serve a circle jerk?
01:02:16.555 --> 01:02:17.635
[SPEAKER_01]: Somebody told me as I need to know.
01:02:17.675 --> 01:02:19.136
[SPEAKER_01]: There's literally no a nice way.
01:02:19.156 --> 01:02:19.536
[SPEAKER_01]: There is.
01:02:19.576 --> 01:02:20.176
[SPEAKER_01]: There is a way.
01:02:20.236 --> 01:02:22.957
[SPEAKER_01]: Somebody told me to stroke it's stroke circle jerk.
01:02:23.017 --> 01:02:24.038
[SPEAKER_01]: No you go stroke.
01:02:24.178 --> 01:02:24.478
[SPEAKER_01]: Yeah.
01:02:24.498 --> 01:02:25.118
[SPEAKER_01]: Save a street go.
01:02:25.138 --> 01:02:25.438
[SPEAKER_01]: Come on.
01:02:25.898 --> 01:02:27.259
[SPEAKER_01]: Be devgitoggy from me right now.
01:02:27.579 --> 01:02:28.379
[SPEAKER_01]: He's looking for it.
01:02:28.459 --> 01:02:28.800
[SPEAKER_00]: Yeah.
01:02:28.840 --> 01:02:29.480
[SPEAKER_01]: Internet connection.
01:02:29.840 --> 01:02:37.290
[SPEAKER_01]: Who here knows the non, no, no, the non sexual nonviolent way to say is like we're not jerking each other off right now, right?
01:02:37.310 --> 01:02:39.893
[SPEAKER_01]: We're not doing human centipedes.
01:02:39.913 --> 01:02:40.714
[SPEAKER_01]: So we help me out.
01:02:40.955 --> 01:02:42.376
[SPEAKER_01]: I'm just getting more violent right now.
01:02:43.198 --> 01:02:43.478
[SPEAKER_01]: Nothing.
01:02:45.582 --> 01:02:46.323
[SPEAKER_01]: Okay, it gets worse.
01:02:46.343 --> 01:02:48.185
[SPEAKER_01]: You guys are searching, you have bad search history.
01:02:48.205 --> 01:02:48.825
[SPEAKER_01]: Let me just tell you.
01:02:49.145 --> 01:02:54.851
[SPEAKER_01]: I want to give you your flowers here because I notice you have an uncanny ability to apply.
01:02:54.871 --> 01:02:56.953
[SPEAKER_01]: Like, you don't need all the steps.
01:02:57.033 --> 01:02:58.334
[SPEAKER_01]: You just want to have, what's the big idea, bro?
01:02:58.354 --> 01:03:00.616
[SPEAKER_01]: I tell you, you're like, would it be like this or this?
01:03:00.676 --> 01:03:02.058
[SPEAKER_01]: And that's enough, and then you go.
01:03:02.698 --> 01:03:04.140
[SPEAKER_01]: I like working with people like that.
01:03:04.660 --> 01:03:06.642
[SPEAKER_01]: Because some people are like, here's the big idea.
01:03:06.902 --> 01:03:08.243
[SPEAKER_01]: Then like, well, what are the step by step?
01:03:08.263 --> 01:03:09.223
[SPEAKER_01]: But why would that work Chris?
01:03:09.263 --> 01:03:11.605
[SPEAKER_01]: And tell me four reasons why, well, this doesn't work for me.
01:03:11.745 --> 01:03:12.726
[SPEAKER_01]: Like, you know what?
01:03:13.486 --> 01:03:14.487
[SPEAKER_01]: I find it energy.
01:03:14.807 --> 01:03:16.989
[SPEAKER_01]: I don't want to give it to someone who's resistant to learning.
01:03:17.589 --> 01:03:18.630
[SPEAKER_01]: And so I'm really thrilled.
01:03:18.830 --> 01:03:22.032
[SPEAKER_01]: Like, sometimes you'll call me Brandon Sunday, three p.m.
01:03:22.093 --> 01:03:22.513
[SPEAKER_01]: We'll talk.
01:03:22.633 --> 01:03:23.814
[SPEAKER_01]: You know, like, I got this thing cool.
01:03:24.174 --> 01:03:25.035
[SPEAKER_01]: How about you did it this way?
01:03:25.115 --> 01:03:26.215
[SPEAKER_01]: Like, dude, dude, that's great.
01:03:26.275 --> 01:03:26.896
[SPEAKER_01]: I'm going to go do that.
01:03:27.316 --> 01:03:29.938
[SPEAKER_01]: Then I'll call you literally on Monday and like, how to go.
01:03:29.978 --> 01:03:31.239
[SPEAKER_01]: You're like, oh, my God, it worked like this.
01:03:31.619 --> 01:03:31.940
[SPEAKER_01]: What else?
01:03:32.720 --> 01:03:36.962
[SPEAKER_01]: Right, and so that's what I live for as a person who sees himself as mostly as a teacher.
01:03:36.982 --> 01:03:38.163
[SPEAKER_01]: Yeah, I love that.
01:03:38.283 --> 01:03:47.888
[SPEAKER_02]: It's like there's people, the people we're talking about here and it's it's not talking shit about them, but it's just there are some people who see how everything can go wrong.
01:03:48.708 --> 01:03:55.658
[SPEAKER_02]: They see like maybe not like super negative, but they're just like a little cynical and they're like, well, I would need this to do this.
01:03:55.718 --> 01:03:57.281
[SPEAKER_02]: I'm like, no, you know, you could just do this.
01:03:58.002 --> 01:04:01.347
[SPEAKER_02]: Like it's like that dumb meme or it's like, did you know you could just do things?
01:04:01.507 --> 01:04:02.488
[SPEAKER_02]: You know, like you can.
01:04:02.569 --> 01:04:04.391
[SPEAKER_02]: You could just do what if I told you you could.
01:04:04.451 --> 01:04:04.632
[SPEAKER_02]: Yeah.
01:04:05.112 --> 01:04:08.214
[SPEAKER_02]: What if I told you you could just throw an event or do a webinar or do that?
01:04:08.254 --> 01:04:10.356
[SPEAKER_02]: Some people like, well, what if nobody shows up?
01:04:10.616 --> 01:04:11.436
[SPEAKER_02]: What if this happens?
01:04:11.456 --> 01:04:13.338
[SPEAKER_02]: I'm like, well, these are the things you do to mitigate that.
01:04:13.718 --> 01:04:15.119
[SPEAKER_02]: And then they still won't do it because of that.
01:04:15.179 --> 01:04:20.242
[SPEAKER_02]: So I just learned early that failing is not that difficult.
01:04:20.662 --> 01:04:21.683
[SPEAKER_02]: I mean, it's not that bad.
01:04:21.703 --> 01:04:23.644
[SPEAKER_02]: Like nothing bad happens to you if you fail.
01:04:24.285 --> 01:04:27.207
[SPEAKER_02]: If you did it, like we've all done a talk where it wasn't our best talk.
01:04:28.227 --> 01:04:29.267
[SPEAKER_02]: Do you didn't die after?
01:04:29.628 --> 01:04:32.348
[SPEAKER_02]: Maybe you felt a little bad and you watched the replay and it gives you a little cringe.
01:04:32.868 --> 01:04:34.389
[SPEAKER_02]: But then that's the how the next one gets better.
01:04:34.429 --> 01:04:36.449
[SPEAKER_02]: So you can't get the banger without the flop.
01:04:36.990 --> 01:04:37.690
[SPEAKER_02]: That's all I'm saying.
01:04:38.010 --> 01:04:38.250
[SPEAKER_02]: Yeah.
01:04:38.270 --> 01:04:43.251
[SPEAKER_02]: So if people want to learn about when you eventually do something like this because I think it's going to be awesome.
01:04:43.291 --> 01:04:44.992
[SPEAKER_02]: I think this could be like your next thing here.
01:04:45.232 --> 01:04:46.212
[SPEAKER_02]: What you just did overseas.
01:04:46.332 --> 01:04:47.172
[SPEAKER_02]: Yeah.
01:04:47.412 --> 01:04:48.573
[SPEAKER_02]: They should just follow you on Instagram.
01:04:48.873 --> 01:04:49.053
[SPEAKER_01]: Yeah.
01:04:49.093 --> 01:04:49.873
[SPEAKER_01]: Find out on Instagram.
01:04:50.133 --> 01:04:50.633
[SPEAKER_02]: Let's see this way.
01:04:50.833 --> 01:04:53.514
[SPEAKER_01]: After Chris Doe and just you ever look at your DMs.
01:04:54.114 --> 01:04:55.896
[SPEAKER_02]: I, I'm the only person who looks on my DMs.
01:04:56.136 --> 01:04:56.336
[SPEAKER_02]: All right.
01:04:56.396 --> 01:05:02.502
[SPEAKER_02]: So if you if you're watching this episode and this helped you in any way, obviously leave a comment below on YouTube.
01:05:02.822 --> 01:05:04.384
[SPEAKER_02]: Let us know what are things you want.
01:05:04.464 --> 01:05:08.928
[SPEAKER_02]: If you, hey, let me know if you want Chris back on the podcast and then also what are the things we should go deeper on?
01:05:09.028 --> 01:05:11.150
[SPEAKER_02]: Would love to take your feedback and do it in the next episode.
01:05:11.590 --> 01:05:13.912
[SPEAKER_02]: And then also send Chris the DM on Instagram to learn.
01:05:13.932 --> 01:05:14.533
[SPEAKER_02]: I know you saw this.
01:05:14.922 --> 01:05:17.844
[SPEAKER_01]: Yeah, I know what they're going to want more of Neil's sexual proclivities.
01:05:18.164 --> 01:05:19.105
[SPEAKER_01]: Yeah, I'm sure.
01:05:19.625 --> 01:05:20.186
[SPEAKER_01]: You're deviant.
01:05:20.446 --> 01:05:21.026
[SPEAKER_01]: All right, thank you.
01:05:21.066 --> 01:05:21.847
[SPEAKER_01]: Tell me you're a deviant?
01:05:21.867 --> 01:05:22.527
[SPEAKER_01]: No, bro.
01:05:22.608 --> 01:05:23.848
[SPEAKER_01]: Yes, you told me you're a deviant.
01:05:24.169 --> 01:05:24.669
[SPEAKER_00]: Oh, a deviant.
01:05:24.689 --> 01:05:25.630
[SPEAKER_01]: Oh, you're a degenerate.
01:05:25.830 --> 01:05:26.650
[SPEAKER_01]: Oh, the degenerate.
01:05:26.670 --> 01:05:26.891
[SPEAKER_01]: Yeah.
01:05:26.931 --> 01:05:27.851
[SPEAKER_01]: Well, that's gambling.
01:05:27.891 --> 01:05:28.752
[SPEAKER_01]: That's not sexual.
01:05:29.432 --> 01:05:30.133
[SPEAKER_01]: Well, it depends.
01:05:30.673 --> 01:05:31.194
[SPEAKER_01]: Yeah, I guess.
01:05:31.254 --> 01:05:31.534
[SPEAKER_01]: Right.
01:05:31.554 --> 01:05:34.556
[SPEAKER_01]: Pop of the culture would describe homosexuality's degenerate.
01:05:35.116 --> 01:05:35.557
[SPEAKER_01]: That's true.
01:05:35.737 --> 01:05:37.978
[SPEAKER_02]: But I wasn't talking in the context of Blackjack.
01:05:38.339 --> 01:05:39.920
[SPEAKER_01]: So what you call it in the circle?
01:05:41.341 --> 01:05:42.402
[SPEAKER_01]: That's an episode, guys.
01:05:42.662 --> 01:05:43.502
[SPEAKER_01]: Thanks for being here, man.
01:05:43.803 --> 01:05:44.083
[SPEAKER_01]: Thank you.