00:00:18
We need to have a conversation about your underwear.
Katie McManus
00:00:20
I bet that's not something you're expecting to hear on this podcast today.
Katie McManus
00:00:23
I'm shocked.
Katie McManus
00:00:25
Hi, I'm Katie McManus, business strategist and money mindset coach.
Katie McManus
00:00:28
And welcome to the Weenie Cast.
Katie McManus
00:00:30
If you're wanting to make more money in your business, if you're really wanting to build serious wealth for yourself and your descendants, then you need to get more serious about your abundance, hygiene, about your wealth hygiene.
Katie McManus
00:00:46
And no, I'm not telling you you need to change your underwear because it's dirty.
Katie McManus
00:00:49
People generally keep underwear for too long.
Katie McManus
00:00:54
If you're in your home right now, I challenge you to go to your underwear drawer and pull out every single pair of underwear that you have that has a hole in it, that has elastic showing that maybe, like, the fabric has gotten really worn.
Katie McManus
00:01:08
So it's kind of see through.
Katie McManus
00:01:10
The reason I'm telling you to do this is because you need to throw that underwear out.
Katie McManus
00:01:15
You need to get rid of it.
Katie McManus
00:01:16
You need to go and buy new underwear.
Katie McManus
00:01:18
It's one of those expenses that because people in your everyday life probably aren't seeing your underwear, you don't replace them.
Katie McManus
00:01:26
You don't prioritize having quality, not damaged underwear.
Katie McManus
00:01:32
You make yourself suffer through it because it's an expense that you don't necessarily need to make right now.
Katie McManus
00:01:38
But it's incredibly unhealthy for your wealth mindset because basically every single day, you have this whole routine built in where you tell yourself, for whatever reason, that you're not worth spending the money on, and maybe money's tight, and you're telling yourself, oh, you know, I just can't afford to replace this right now.
Katie McManus
00:02:00
And I want you to think about what that does to your subconscious, what you're actually training your subconscious brain to believe about the world around you, to believe about your own worth.
Katie McManus
00:02:12
Our subconscious designs the world around us.
Katie McManus
00:02:15
It dictates the opportunities that we are clued into noticing.
Katie McManus
00:02:19
It informs how we decide on our pricing or the programs that we design in our business or the types of clients that we go after.
Katie McManus
00:02:29
And if your subconscious is being told every single morning as you get dressed, money's tight.
Katie McManus
00:02:35
You know, you're not worth spending the money on.
Katie McManus
00:02:37
No one needs to see this.
Katie McManus
00:02:39
What's that going to do to your business?
Katie McManus
00:02:42
Probably going to tell you, okay, well, money's tight, so let's settle for the cheaper clients.
Katie McManus
00:02:48
Let's accept a client who's not our ideal, who's kind of a pain in the Ass.
Katie McManus
00:02:53
But they will pay their bills.
Katie McManus
00:02:55
And no matter how much you actually want to make more money, your subconscious can be like, well, what you want doesn't matter.
Katie McManus
00:03:03
You're not worth that.
Katie McManus
00:03:04
We've decided every single morning.
Katie McManus
00:03:06
You're not worth that.
Katie McManus
00:03:07
You're not even worth new underwear.
Katie McManus
00:03:08
I talk with clients every single day on how we can improve their money mindset, how we can work on their manifestation skills to bring in more money.
Katie McManus
00:03:19
Where a lot of people miss some foundational steps is they don't look at the inputs they're actually giving themselves every single day about what they're worth and the resources that they have at their disposal.
Katie McManus
00:03:33
And there are four big areas where this is really going to impact you.
Katie McManus
00:03:37
Because it's stuff that we do every single day that teaches our subconscious what's available to us right off the bat.
Katie McManus
00:03:43
You have homework.
Katie McManus
00:03:44
You're going to go and throw out all of your old holey underwear.
Katie McManus
00:03:48
You're just going to get rid of it, and you're going to go and buy new underwear.
Katie McManus
00:03:51
You don't have to spend a ton of money on new underwear.
Katie McManus
00:03:53
You're going to make the conscious decision from this day forward to honor yourself enough to wear underwear that isn't falling apart.
Katie McManus
00:04:02
Deal.
Katie McManus
00:04:03
It's the smallest thing that you can do to help shift your mindset to make more money.
Katie McManus
00:04:08
Once you do this, you're then going to look at the different areas of your home, of your daily routine, where you cut corners on yourself, where you settle for less.
Katie McManus
00:04:18
And I want you to have a really real conversation with yourself around.
Katie McManus
00:04:22
What is this teaching my subconscious when I have this interaction every single day?
Katie McManus
00:04:27
You know, it could be that you have a doorknob to the bathroom that jiggles and, like, the lock gets stuck and it drives you insane.
Katie McManus
00:04:34
But it's just like, oh, what is a new doorknob?
Katie McManus
00:04:37
50 bucks.
Katie McManus
00:04:38
That seems like an expense that we don't need to make since the door still works.
Katie McManus
00:04:43
But every single time you use that door and you turn that doorknob and you try to use the lock and it's not working properly, you're telling your subconscious you can't afford it, that you're not worth spending the money on.
Katie McManus
00:04:54
Most people will never look at these things.
Katie McManus
00:04:57
Most people will just live their life without questioning it, constantly giving them themselves this input that they cannot spend the money for whatever reason.
Katie McManus
00:05:06
So there are a few other areas in which if you want to make more money, you need to become impeccable with the input you're giving yourself.
Katie McManus
00:05:15
And Let me tell you, this is going to involve saying goodbye to some things, not just your underwear.
Katie McManus
00:05:24
This is going to require you to have some uncomfortable conversations where you have to set some boundaries.
Katie McManus
00:05:29
And it's going to require you to dig into how you were trained to talk about money and your own worth and the things that you want versus the things that you need.
Katie McManus
00:05:40
Because if you want to make more money in your business and in your life, you will not be able to do that if you don't do this foundational work.
Katie McManus
00:05:48
So the first step is all the personal stuff.
Katie McManus
00:05:50
Your underwear, doorknobs, various things around your home that drive you nuts that you've been putting off investing in.
Katie McManus
00:05:57
Start making a list.
Katie McManus
00:05:58
And every week or every month, I want you to upgrade that thing.
Katie McManus
00:06:03
Prioritize it.
Katie McManus
00:06:04
If money's tight, make it a personal goal of yours to make enough extra money that month to be able to invest in fixing that thing, because you deserve it.
Katie McManus
00:06:15
You are worth it.
Katie McManus
00:06:16
And these little upgrades will make a massive difference in the amount of money you make at the end of the year.
Katie McManus
00:06:22
So first and foremost, you need to make some personal upgrades.
Katie McManus
00:06:36
Next, we need to look at the different inputs you're giving yourself for information every single day.
Katie McManus
00:06:41
I'm talking TV shows, books, movies, the advertisements you're putting yourself in front of.
Katie McManus
00:06:48
A lot of my clients struggle with something that I call poverty pride.
Katie McManus
00:06:52
And this is a natural thing that happens when your parents, your grandparents, your great grandparents, your great great grandparents had to make things work with the least amount of money.
Katie McManus
00:07:03
And you might be able to guess my Last name is McManus, come from Irish descent.
Katie McManus
00:07:08
A lot of my ancestors, you know, had to emigrate from Ireland to the new world with very little money in their pocket.
Katie McManus
00:07:15
And because they were Irish, they were also Catholic, didn't believe in family planning.
Katie McManus
00:07:20
They had a lot of children.
Katie McManus
00:07:22
And what do you do when you're the parents of a lot of children?
Katie McManus
00:07:26
You don't have a whole lot of money.
Katie McManus
00:07:28
You have to make the little money you have, stretch a real long way to keep everyone clothed and fed and housed.
Katie McManus
00:07:37
You have to work really, really, really hard and long hours.
Katie McManus
00:07:41
Here's the thing about the human spirit.
Katie McManus
00:07:43
The human spirit cannot exist when it believes that it is not thriving, when it doesn't have something to be proud of.
Katie McManus
00:07:54
So most families have some kind of drum they beat about being proud that they made it work on just $10 a week, that they sent their kids to college making minimum wage, whatever.
Katie McManus
00:08:11
You know, that whole game we play with our friends, we're like, oh, my God, guess where I got this.
Katie McManus
00:08:16
Look at this bag.
Katie McManus
00:08:17
Guess how much I paid for it?
Katie McManus
00:08:19
Yeah, absolutely.
Katie McManus
00:08:19
I think that's a fun game to go and see if you can get quality stuff for very little money.
Katie McManus
00:08:24
And yet oftentimes you have to seek out quality for the least amount of money possible.
Katie McManus
00:08:30
It's tied to that poverty pride that's been passed down through the generations.
Katie McManus
00:08:34
And this isn't going away until we stop paying attention to other people who have poverty pride.
Katie McManus
00:08:40
And it's rife in television, some sitcoms that I can think of right off the bat.
Katie McManus
00:08:47
Two and a Half Men.
Katie McManus
00:08:48
The brother Allen, who's as cheap as cheap can be.
Katie McManus
00:08:51
Do you have any money?
Katie McManus
00:08:52
No, I.
Katie McManus
00:08:57
I left my wallet at home.
Katie McManus
00:08:59
You mean this wallet that is not good for your money Hygiene.
Katie McManus
00:09:06
Seeing that mentality and then seeing the juxtaposition of his brother, who's this gross, awful human being who has a lot of money.
Katie McManus
00:09:14
That's not going to be good for your money hygiene.
Katie McManus
00:09:18
The sitcom Two Broke Girls.
Katie McManus
00:09:20
In the title, you have poverty pride.
Katie McManus
00:09:23
Two broke girls, Two girls who have to make it work, making no money.
Katie McManus
00:09:27
I grew up with my family watching Roseanne.
Katie McManus
00:09:29
It's a great example of a working class family in the United States, but it also has a great deal of poverty pride.
Katie McManus
00:09:37
They're constantly struggling with money.
Katie McManus
00:09:40
And the real problem with these shows, with movies that glorify struggling with money, as the viewer, we're always empathizing with the characters.
Katie McManus
00:09:49
We're always imagining, oh, my God, what if that were me?
Katie McManus
00:09:52
Oh, God, that would be awful to struggle like that.
Katie McManus
00:09:54
And consciously, we understand that this is a show.
Katie McManus
00:09:58
We understand that this is not us, that this is not our lives.
Katie McManus
00:10:02
And yet subconsciously, our subconscious can't tell the difference.
Katie McManus
00:10:06
There's a reason why your chest gets tight and your heart rate goes up when you watch a horror movie.
Katie McManus
00:10:11
There's a reason why when we see someone get kicked in the shins, I just literally flinched before I was able to get that out of my mouth.
Katie McManus
00:10:18
When we see someone getting kicked in the shins, we react physically because we have empathy.
Katie McManus
00:10:23
Our subconscious doesn't know the difference between someone else experiencing that and us experiencing that.
Katie McManus
00:10:29
There's so much out there that's training your subconscious to believe in a scarcity mindset and a big part of catching it.
Katie McManus
00:10:36
And I'm not necessarily saying that you have to cut all these things out, but I want you to notice when you're watching an episode of when they're really struggling financially and the Desperation they get backed into a corner with.
Katie McManus
00:10:47
And then how they make it work.
Katie McManus
00:10:49
Notice what it does to your nervous system.
Katie McManus
00:10:52
Notice, oh, wow.
Katie McManus
00:10:53
This is the narrative my subconscious is taking in right now.
Katie McManus
00:10:57
I need to now feed my subconscious something abundant.
Katie McManus
00:11:00
I need to go and remind my subconscious that that is not our reality.
Katie McManus
00:11:03
I need to now seek out a story where people aren't having to struggle with the bare minimum.
Katie McManus
00:11:10
So we need to be impeccable with our input, the input that we're giving our subconscious every single day.
Katie McManus
00:12:06
Now, the next one that we need to look at is social, how we talk about money with our friends and family.
Katie McManus
00:12:14
And this is honestly the hardest one, because oftentimes, like, you'll be the first one who starts to work on their money mindset in your group.
Katie McManus
00:12:23
Not a lot of people actually work on this area of their life to improve it.
Katie McManus
00:12:27
And a lot of people are so attached to the narrative of, well, life is hard and you have to struggle and all this stuff.
Katie McManus
00:12:32
But, like, if you make it work, then you get to be proud at the end of the day because that's been their identity and the identity of their parents and their grandparents and the great, great grandparents.
Katie McManus
00:12:44
And when you say, hey, listen, I don't want to hear that anymore, they're going to get a little defensive.
Katie McManus
00:12:48
And here's what I want you to be prepared for, is you're not trying to change how they talk about money.
Katie McManus
00:12:53
You can't.
Katie McManus
00:12:54
Unless they're wanting to work on their relationship with money and improve it, they're never going to change how they talk about money.
Katie McManus
00:13:00
But if you have people in your life who are very immersed in a poverty pride mindset, the boundary you get to set is, hey, I want to create a boundary here where you and I don't discuss our beliefs around money anymore.
Katie McManus
00:13:16
I'm personally trying to change the things that I believe about money.
Katie McManus
00:13:20
And part of the work I'm doing is stopping the conversations that I've been having up to this point in my life.
Katie McManus
00:13:26
And it's not a judgment on you.
Katie McManus
00:13:28
It's not a judgment on how we have been talking about money in the past.
Katie McManus
00:13:32
It's simply that I need to start having new conversations about money.
Katie McManus
00:13:36
If you want to come along for that ride, then please do.
Katie McManus
00:13:40
But for the time being, like, that's a topic that's going to be off limits for us.
Katie McManus
00:13:44
And where this is going to come up, it's going to come up when you have family dinners where someone's talking about how hard the economy is, you're Going to be hearing a friend talking about how they had to take a pay cut to get a job at a company that they wanted to work for.
Katie McManus
00:13:57
You know, this is not easy.
Katie McManus
00:13:59
It's not easy to do because these are people that you care about and you love, and this is the conversation that's very real for their lives.
Katie McManus
00:14:07
And also, if you want to improve your money mindset, you need to stop incorporating how they speak about money into your awareness field, because all it does is teach your subconscious that money is scarce.
Katie McManus
00:14:21
And lastly, you need to work on your own language around money, not just in how you talk about money with other people, but how you talk about money with yourself.
Katie McManus
00:14:28
If I were to tell you to go and check your bank balance right now, what's the immediate thought that comes to mind?
Katie McManus
00:14:35
For a lot of people, it's, oh, my God, I don't want to.
Katie McManus
00:14:38
Like, what if there's not a lot of money in there?
Katie McManus
00:14:40
God, what if I accidentally went in the red?
Katie McManus
00:14:42
If I were to ask you what you want more than anything, many people will think back.
Katie McManus
00:14:47
A big house or a boat or a $10,000 knitting machine that'll make knitting sweaters really, really fast.
Katie McManus
00:14:54
Something that I want, although I haven't gotten it for myself, because A, where the fuck would I put it?
Katie McManus
00:15:00
And B, let's be real.
Katie McManus
00:15:02
I will buy it, I will use it for a day, and I will get bored.
Katie McManus
00:15:05
But oftentimes, when we think about the thing that we really want, our next thought is, oh, well, I can't afford it right now, rather than, oh, my God, I want it so much.
Katie McManus
00:15:14
Let's get really excited about figuring out a way I can get it.
Katie McManus
00:15:18
Your relationship with money is designed in the way you interact with it energetically, and the way you treat your own needs and wants.
Katie McManus
00:15:28
Most people can justify spending money on things that they need, which is why underwear usually goes unreplaced for a very, very long time.
Katie McManus
00:15:37
Because for a lot of people, if you have underwear, even if it has holes in it, at least you have underwear.
Katie McManus
00:15:41
It's not something that you need to replace unless it goes missing for some reason, which, I mean, that would be a very odd occurrence.
Katie McManus
00:15:48
I hope that doesn't happen to you.
Katie McManus
00:15:49
You might want to move at that point.
Katie McManus
00:15:51
But if you want something, you know, what's the conversation you have with yourself about that?
Katie McManus
00:15:57
I recently had this conversation with one of my clients in BYOB Advanced, and I had them go through this exercise where they had to list out, you know, what are the quality qualifiers for buying something that they want versus something that they need.
Katie McManus
00:16:13
And this particular client I was so impressed with, because I know they've been working on their relationship with money with me for about six months now.
Katie McManus
00:16:21
And the answer that they would have given me about six months ago was totally different from the answer they gave me in this conversation where they realize, okay, well, when I think about something that I want, I think about what is the ROI for happiness, for enjoyment.
Katie McManus
00:16:38
And they held up this beautiful mug that had a candle in it.
Katie McManus
00:16:42
And they said, you know, I spent something like $30 on this mug with a candle in it because it's fall scented.
Katie McManus
00:16:50
I love the smell of fall.
Katie McManus
00:16:51
I'll get a mug out of it.
Katie McManus
00:16:53
I get so much enjoyment from lighting it.
Katie McManus
00:16:55
And I knew this would give me $30 worth of enjoyment.
Katie McManus
00:16:58
That's not how most people see it.
Katie McManus
00:17:01
Most people see it as, oh, well, if I just want something, it's not necessarily a good enough reason for me to buy it.
Katie McManus
00:17:08
And a step further, they may even see buying stuff that they want just for the sake of wanting it as an extravagance, as something that's irresponsible.
Katie McManus
00:17:18
And of course, there is a fine line of being responsible with the money you do have and spending recklessly.
Katie McManus
00:17:24
But it's the conversation you have with yourself when you're deciding what you want to buy, what you're wanting to spend your money on, that teaches your subconscious what to be open to, what to expect of money in the future.
Katie McManus
00:18:03
One of my best friends I met during my.
Katie McManus
00:18:06
One of my first sales roles, and I will never forget her saying, when we were talking about money and how a lot of people think that, you know, if you have a lot of money, you're evil.
Katie McManus
00:18:15
I will never forget her saying that money makes you more of who you are, right?
Katie McManus
00:18:20
So if you're a good person who wants to do good work in the world, who wants to have impact and help the less fortunate and really make a difference within some cause that matters to you, having more money will make you more able to be that badass person who's doing good.
Katie McManus
00:18:37
If you're an asshole who, like, wants to pollute the planet and do all that stuff, money will make you more able to do that.
Katie McManus
00:18:43
But if you want to make more money to be the good person that you are and to have a greater impact, this work cannot be jumped over.
Katie McManus
00:18:51
This is not a step that you can skip.
Katie McManus
00:18:53
This is like one of those disappearing steps in Harry Potter where if you forget that it's there and you step on it like Your foot sinks through it, and then you're trapped until someone comes along and helps you get out.
Katie McManus
00:19:03
This is like a monopoly where you can't go and you can't collect $200 because your subconscious, what it believes about money and what it believes about what you deserve when it comes to money and the things that you want, your subconscious will create the reality around you because your subconscious is always looking for evidence that what you believe is true.
Katie McManus
00:19:23
And if you believe that money is scarce, it's going to show you a ton of evidence that money is very scarce.
Katie McManus
00:19:29
It's not going to bring you a lot of money.
Katie McManus
00:19:30
It's not going to bring you a lot of opportunities.
Katie McManus
00:19:33
But if you start training your subconscious to look for how money is everywhere, how it's abundant, how it's available, how opportunities are just coming to you at every step, then guess what your subconscious is going to start looking for?
Katie McManus
00:19:46
It's going to start looking for evidence that that is true.
Katie McManus
00:19:48
So here's the homework that I want you to take away.
Katie McManus
00:19:51
1.
Katie McManus
00:19:52
You're buying new underwear.
Katie McManus
00:19:53
I know it's weird to hear that from a podcast.
Katie McManus
00:19:55
If your spouse or roommate's like, what are you doing?
Katie McManus
00:19:57
You can say, katie told me to buy new underwear.
Katie McManus
00:19:59
They won't know who I am.
Katie McManus
00:20:00
It's fine.
Katie McManus
00:20:01
If you want to share with me what that conversation turns into, please do.
Katie McManus
00:20:04
I'd be very entertained to hear it.
Katie McManus
00:20:06
2.
Katie McManus
00:20:06
You're going to look at the shows that you're watching, and you're either going to nix them from your viewing schedule or you're going to be very conscious while you're watching them that this is not a money story that you want to take on.
Katie McManus
00:20:20
You're going to go and set boundaries with the people in your life who have relationships with money, and you're going to discontinue having those conversations with them.
Katie McManus
00:20:31
And to start fixing your language around money, you're going to do this very simple exercise where you are going to log into your bank account once a week, once a day, whatever is emotionally doable for you without you getting too activated with stress.
Katie McManus
00:20:48
And before you log in, I want you to start thinking, I am so grateful for whatever money is in my account.
Katie McManus
00:20:57
I'm so grateful for what this account has been able to do for me.
Katie McManus
00:21:01
This account has allowed for me to pay rent, to buy food, to pay bills.
Katie McManus
00:21:07
I'm so grateful.
Katie McManus
00:21:08
Even if I'm a little in the red, I'm grateful that I have something set up that will hold my money when it comes in And I want you to continue to say that to yourself until you check your balance and whatever is in there, even if it's just 2 cents.
Katie McManus
00:21:24
I want you to be so grateful for those 2 cents that are in your bank account.
Katie McManus
00:21:28
And as you feel that gratitude, I want you to also feel gratitude for the money that's coming and the excitement for the good that you'll be able to do both for yourself and for the world when it does.
Katie McManus
00:21:43
Maybe you have a squirrel in your attic and you're used to the sounds and you kind of think, okay, well, I know it's creating some damage, but I haven't noticed the damage yet.
Katie McManus
00:21:53
And, you know, bringing in an exterminator or someone to, you know, relocate the squirrel to another person's attic, because that's how that works, obviously, you can't just evict a squirrel without providing other housing for them.
Katie McManus
00:22:05
Obviously, the squirrel housing committee would have some serious words for you.
Katie McManus
00:22:09
You're not only telling yourself that you can't afford the person to come in and deal with it, you're actually creating a more expensive problem for yourself down the line.