ABOUT THIS EPISODE
Today, we have an amazing panel of guests who talk about leveraging LinkedIn to nurture and produce top-quality content. We are joined by Christina Nalband, Director of Enterprise Sales at Groove; Jason Vana, Founder of SHFT Agency; and Nick Bennett, Director of Evangelism and Customer Marketing at Alyce
The panel discusses how producing and engaging in LinkedIn content drives top-of-the-funnel activities from the leader's perspective. Each guest shares their insight on the different ways folks should leverage LinkedIn no matter the activity.
Takeaways
- Most B2B companies still look at content as a marketing tactic
- Have the mindset of being a content resource instead of focusing on leads
- Daily LinkedIn content can make a huge difference in connecting with target accounts
- Creating effective LinkedIn content should be included in onboarding
Quote of the Show
"The goal is not leads. The goal is to say I want to be the expert, I want to be the resource, or I want to be the company that gives out so much information that people look at us and say we're the ones that are the experts." - Jason Vana
Connect with our guests in the links below:
Christina
- LinkedIn: https://www.linkedin.com/in/christina281990/
- Website: www.ChristinaNalband.com
Jason
- LinkedIn: https://www.linkedin.com/in/jasonvana/
- Website: https://shft.agency/
- Twitter: https://twitter.com/jasonvana
Nick
- LinkedIn: https://www.linkedin.com/in/nickbennett1/
- Twitter: https://twitter.com/NickB2005
Ways to tune in:
