Publishing, Marketing and the Platform for Thought Leadership| Lee J. Colan and Julie Davis-Colan | 469

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? Today, we have a pair of authors who have written 16 books between them, and they're here to help our audience better understand the world of publishing and marketing, and how to create a well-rounded platform for add-on offerings. Lee J. Colan is an Organizational Psychologist, CEO Advisor, Leadership Author, and Co-Founder of the L Group, Inc. Julie Davis-Colan is a CEO Advisor, Corporate Health Strategist, Leadership Author, Executive Coach, and Co-Founder of the L Group, Inc. Lee shares how they used the mid-size publisher Cornerstone Leadership Institute to publish their newest book Healthy Leadership: How to Thrive in the New World of Work. This publisher offers both publishing and marketing allowing them to get large quantities of the book cheaply and via their direct mail sampling method put the book on the desk of the right people. Next, we learn how Lee and Julie have recently written a book about creating a compelling purpose, engaging teams, culture, positive coaching, and more. All of which deal with aspects known as Growth Factors. All of these factors are built around the focus of Healthy Leadership. By focusing on Healthy Leadership as the core concept, they've been able to make their offerings cleaner and decisions easier. A great book with useful ideas won't get far if it isn't in the hands of the right people. We discover what the target audience loos like for Lee and Julie's offerings. Finding the perfect client goes beyond the size of a company or the position they hold. You have to drill down to the mindset, finding the people that want to adopt your views and who are already investing in the education of themselves and their teams. Three Key Takeaways: * You need to find where your passion meets the needs of the market. * You can't have clear writing or clean speaking without clear thinking. * The right client is more about their mindset than the size of their company, or the position they hold.