OsteoStrong & The Future of Bone Health: Reversing Bone Loss, Building Courage, and Eliminating Osteoporosis - Episode 275

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Welcome everybody.

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Today I'm going to be joined by Kyle Zagradsky.

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It's a name that rolls off my tongue pretty easily.

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Kyle's been working with a company that we have a lot of admiration for called Osseostron.

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And as you know, going through life, a lot of people will lose bone density.

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They're on a mission to actually reverse that for people.

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So Kyle, welcome to the Glad Longevity Podcast.

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Go ahead and I appreciate it.

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Excited to be here.

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Yeah, absolutely.

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So tell us a little bit about how you ended up at Osteostraun because what I'm guessing is
when you were five years old, you weren't thinking to yourself, gosh, I'd like to grow up

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and be focused on bone density.

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No, not when I was five.

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When I was 16, I had this realization that life was just really a flash in the pan.

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wasn't really a long time in the grand scheme of creation.

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Sure.

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And and I just had a heartfelt prayer to God where I said, you know, I wanted I wanted to
have a life of meaning and impact and do amazing things with what he had given me.

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And so

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He revealed to me, says, you have a lot of fear, fear is your compass.

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And that's always been my, really the thing that's drawn me.

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just beyond overcoming fears and so forth, I always had this just intense desire to help
people or to make things better.

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It's always been kind of my driving question.

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How do I make this better?

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How do I help people?

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How do I shine God's light in this situation?

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It's interesting using fear as a compass.

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Tell us a little bit more about that.

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Not everybody has fear as a compass.

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Some people have fear as an anti-compass, so to speak, but some people could use it as
either a tractant or a repellent or there's lots of different ways to think about that.

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How does that work?

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Yeah, so it's a good question.

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And I think I think it should be everybody's sort of guiding principle.

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You know, I've got a couple different life foundational life principles that I go by.

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In fact, I was speaking to my youngest son who's now 16.

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And he's homeschooled now, but he wanted to finish out, or he's considering finishing out
the last two years in public high school is where he wants to have that experience.

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And he's been thinking about that for a while.

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And I said, Look, so I said, I said, your dad, I said, I'm a

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I'm a I'm a Titan.

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And I said it's not because I'm anything special.

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There's always somebody smarter than me, more athletic, better looking funnier, though
that's hard to do.

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But she said the thing that really differentiates me from a lot of people that I work with
and know is that, you know, I overcome my fears and I make decisions on imperfect,

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imperfect information or impartial information just because there's not

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You can't know everything and you have to make a decision.

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So the people that are willing to make a decision on imperfect or impartial information
and step into their fear are the people that usually accomplish amazing things in the

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world.

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So I said, go to high school, don't go to high school.

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The choice is yours.

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I don't judge your decision either way, but don't let it be.

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imperfect or impartial information or fear that keeps you making from making that decision
go have the experience just do things right yeah

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think fear is a really interesting teacher in a lot of ways.

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You know, when I think about fear in my own life, when I think about my own life, I relate
to people that I think maybe one of the biggest, and there is a number of these, but

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certainly in the top five, is courage.

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It takes courage, actually, to live the full expression of your life, right?

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To live an authentic life, to where you really are, the true expression of who you're here
to be, let's say.

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And that takes a lot of courage, which means basically it's a flip side of the coin on
fear.

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And when you think about fear, when I think about fear, one of the things for me is to
understand, okay, I'm feeling fearful.

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Why am I feeling fearful?

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What's, what's, what's making me feel fearful about this?

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Is there anything to fear feel full about?

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Right.

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And that whole process becomes such a personal growth process.

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If, if you're listening to this and you're bumping into something around fear, I think
deconstructing

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the whole scenario to actually understand, you know, what's going on?

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Why does fear even exist here and what is it and what's my contribution to it?

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What's my mental construct that's maybe holding something out there that maybe isn't even
necessarily true, you know, maybe.

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So when you when you kind of attack fear or tackle fear to deconstruct it, understand it
and kind of tame it at the same time that you're leveraging courage to go forward, you can

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make to your point, you can make tremendous progress instead of being, you know,

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held up.

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It's huge.

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Everybody I think the first thing to do is everybody deals with fear of all type.

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I think the people that put on a front that they're not afraid of anything and whatever
they're just that that's just a front to look good.

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Those people always look amazing on social media and so forth and courage doesn't exist
without fear.

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Right.

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It wouldn't be courageous if you weren't fearful to begin with.

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If you're not taking action on something is because you're afraid.

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And so I think that just getting like you said, you know, look at yourself from from
whence does this come and why do I feel it?

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That's a good thing to know.

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But if you could identify it, do it anyway.

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Yeah.

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The other thing on the other on the other side of fear is either love or nothing.

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I mean, before I started osteostrong, I remember I had the idea, I was excited about the
idea.

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told a couple of people about the idea.

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They were excited about the idea.

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And then a few days went by and I wasn't taking action on the things that I needed to do
to start the idea.

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And I'm like, why am I not taking action on this idea that I and everybody else loves?

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And I stopped and I'm like, because I'm afraid I know how hard it's going to be to create
an industry to educate the consumer.

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There were so many unknowns and I'm like, crap.

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I just sort of, I'm kind like that Jim Carrey in that movie, Yes Man, where Tony Robbins
went and said,

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basically put his hand on his head and said, you're gonna say yes to everything.

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And I believe that was the movie he did that.

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anyway, yeah.

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So I just said, you know, if it scares you, you must it just sort of became this deal like
you have to do it.

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So when I was younger, I was afraid of public speaking.

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So I took a speech class in high school, I got my auctioneers license and

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And I was like, that could be the most the scariest thing that I could possibly imagine
doing would be doing an ocknearing.

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Yeah.

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then I was afraid of flying.

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So I, I went got my pilot's license.

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was terrified.

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But you just you just do it.

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I think the I think the the chronic fears, not the acute fears, the ones you spiders,
heights, snakes, whatever, those are things are just like the big acute fears, like people

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know they have those.

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I think it's the chronic fears that are probably the most inhibiting.

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Yeah, debilitating.

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They're ones that keep you from living life.

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That's right.

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That's right.

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I think people say no to things all the time out of fear.

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Quite honestly, when in their heart they would love to say yes, but they're too fearful to
say yes, right?

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Whether it's into a relationship, whether it's into a project, whether it's into a career
change or whatever it is.

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loss, fear of never fear of being hurt, fear of being judged, fear of not being good
enough.

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It's all those things.

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Or some of those things.

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Yeah, one of the things that's helped me here and I don't know if this will resonate with
you or not, but Is the the idea of non-attachment So if you basically go into something

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and you're asking yourself, why am I fearful about this?

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Well, it's typically for me It's because I'm attached to an idea of what happens if it
works out differently than what I'm hoping for or thinking about right it's like and so

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you get attached to a particular outcome and then

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If that feels in jeopardy, then you become fearful.

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Then it's like, I don't want to risk that.

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So I won't do it at all.

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I was just going to say, but I've kind of gotten to this place of not identifying with
what I'm doing.

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I identify as Jeff Gladden, this spiritual creature that's here on planet Earth and a
human body to actually, you know, from a loving place, create joy.

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That's actually what I'm here to do.

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But you and I, you and I should hang out.

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I'm the same way.

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think, I think you'd even take a step further.

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call it living life with an open hand.

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and it's not holding onto anything, everything that's in your life from your spouse to
your children, to your home, to your investments, to your business and whatever they,

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they're not really yours.

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And it doesn't really matter.

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That's right.

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None of those things really matter.

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you, I think one of the things, some coaching I was giving somebody one time, said, you
really want to understand what matters.

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Go to YouTube and there's, there's interviews of people who live to be a hundred years
old.

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And they always ask, you know, what mattered most.

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Right.

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And none of them, no one's going to remember you for any of like 99.9 % of the stuff that
you're working on or doing.

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And when you understand that, why in the hell are you doing it?

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and

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identify with it.

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I mean, it's one thing to work on it because it's you see it as an opportunity or a vision
it, but to be attached to it and to identify with it, I think creates all kinds of

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problems.

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It does.

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Well, it just stifles you and keeps you from taking action.

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And I was telling somebody, said, who cares if you lose everything?

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Who really cares?

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Like, Ogman Dino wrote, the greatest salesman in the world became a best seller.

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And he wrote that when he was homeless, right?

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I he didn't have the inspiration for it until he was homeless.

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So sometimes you just have to have things taken away from you to give you perspective.

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So I'm like, okay, take it away from yourself first.

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Yeah.

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And then you'll get the perspective without having to go through the pain and suffering of
loss less and never.

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Yeah, I think this right.

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It's a fear of loss in many respects.

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And there's also a fear of success.

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A lot of people have sort of a chronic sort of low lying fear of success.

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What's that going to do to me?

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Right.

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So but I think the answer in both cases, whether it's fear of loss or fear of success, is
not being attached to it, not being identified with it.

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Even the success, just don't even be attached to that.

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That's what I'm saying.

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Yeah, I agree.

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Beautiful.

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Yeah, I think of myself with the same thing as I'm just a spiritual being.

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This is just a stepping stone in eternity.

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Yeah.

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And not just have fun with it, have impact, love, love and shine light as much as you
possibly can.

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And and always leave people better than you found them even though even the person at the
grocery store just always leaves somebody with a smile on their face That's that's all you

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if that's the only impact you could have that day do it

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Absolutely.

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Yeah.

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No, that's great.

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Well, well, that was a good podcast.

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should just conclude right now.

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What are we here to talk about?

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Well, I think we're here to talk about bones and strong bones, right?

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So I think everybody listening understands that strong bones are important for health and
they're strong because when you fall down, you don't break them, right?

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That's one.

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way that they're important.

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Another is posture.

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Another is some other things, but let's talk about bones in particular.

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And I have my own take on some stuff that I'll share with you, but, how did you pick bones
and how did you get into that?

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Did you have some sort of personal history with it or your mom had asked your penia or
something?

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I mean, is there anything like that or

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A little bit of that, but that wasn't really the motivation.

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So I had a, I'm what you'd call a bootstrap entrepreneur, which is to say that I get an
idea, I self-fund it and I go.

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Right.

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I've started to run many companies.

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My companies have generated well over $200 million in this kind of stuff, right?

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Like there's a lot, there's, are guys out there that do this stuff and that I'm not saying
that to impress you, except that I don't get out of bed in the morning to do things unless

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I understand its place in the world and the impact it will have.

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And so I'd been started and ran a software company for a long time and I was bored with
it.

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I was so bored.

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I love what we created.

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It's great.

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It's a great tool.

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Still used.

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I started that company in 1997, but I was like, I gotta do something and I want to do
something meaningful.

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I thought about starting a gym chain because my wife and I had owned several gyms before
and I thought, yeah, maybe I'd do that.

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Cause I don't like helping people, but I thought, there's just not a lot of innovation and
fitness.

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And I just not excited about creating another brand that's kind of doing the same thing,
moving weight through space or getting maintaining heart rate and all this stuff.

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It's all important.

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It's good stuff.

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There just wasn't a lot of innovation.

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I didn't think I was going to be able to bring anything new to it.

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at that point I stumbled on Dr.

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Jake, which he was giving a talk on his pro earlier prototype of what we have now at osteo
strong.

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And I was listening to him and I thought,

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I experienced two emotions simultaneously, which is hard to do these two particular
motions, which is love and fear.

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I loved what he created.

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I was just amazed by it.

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I thought this is probably one of the most profound longevity.

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Athletic performance, you know, inventions in the history of the world.

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but it works so differently that no one's going to believe it.

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And if I don't do something about it, this is going to end up in the dustbin of history.

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00:15:06,380 --> 00:15:09,812
So I took him out to dinner and I said, how many of these prototypes have you sold?

218
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He's like about 10 or 12.

219
00:15:12,144 --> 00:15:16,546
And I said, my guess is that in 30 days, nobody's using it.

220
00:15:16,607 --> 00:15:19,308
And he's like, what do you read my F and emails?

221
00:15:19,308 --> 00:15:21,760
And I said, no, they don't understand it.

222
00:15:21,760 --> 00:15:26,833
No one's going to believe that, you know, I sat there, I saw you take 20 people through
it.

223
00:15:26,833 --> 00:15:28,894
takes about five or six minutes to do a session.

224
00:15:28,894 --> 00:15:32,772
But within that session, you're only doing about 60 seconds of effort.

225
00:15:32,772 --> 00:15:38,576
No one's going to believe that 60 seconds of effort one day a week is delivering whatever
result this is delivering.

226
00:15:38,576 --> 00:15:42,319
They're going to attribute that success to anything.

227
00:15:42,319 --> 00:15:42,659
Right.

228
00:15:42,659 --> 00:15:43,359
Right.

229
00:15:43,359 --> 00:15:48,573
Hey, I started rubbing aloe vera on my joints or whatever like snake oil thing they've
been taught.

230
00:15:48,573 --> 00:15:50,084
They'll attribute to anything.

231
00:15:50,084 --> 00:15:52,606
And I said, this is going to require education.

232
00:15:52,606 --> 00:15:55,077
It is so different than anything anybody's done.

233
00:15:55,077 --> 00:16:01,001
It doesn't it doesn't even deserve to it shouldn't even be in a gym should be on a shelf
all by itself.

234
00:16:01,001 --> 00:16:02,088
You know, right.

235
00:16:02,088 --> 00:16:04,871
So let's just stop there for one quick second.

236
00:16:04,871 --> 00:16:09,636
me interrupt you because we're talking about equipment and osteoestrongy.

237
00:16:09,636 --> 00:16:13,830
Let's just describe that for the listening audience exactly what we're talking about.

238
00:16:13,830 --> 00:16:15,262
What is osteoestrongy?

239
00:16:15,262 --> 00:16:18,084
What does that equipment look like and how is it used?

240
00:16:18,316 --> 00:16:23,500
To your to your kind of a segue into that bone is very important.

241
00:16:23,500 --> 00:16:35,820
It's not just about fracture and fracture prevention Bone density is linked to type 2
diabetes dementia your immune system athletic performance all those things joint and back

242
00:16:35,820 --> 00:16:47,900
pain Posture balance everything it's all tied to bone density in fact I would state that
with all the cool longevity stuff that you and I are both seeing happen in our space

243
00:16:48,008 --> 00:16:53,008
people will live longer, they will prevent cancer and so forth and so on.

244
00:16:53,028 --> 00:17:02,208
But if they're not doing something to maintain their bone density, that will be the thing
that leads to their demise because of like a hip fracture over the age of 65 has a higher

245
00:17:02,208 --> 00:17:07,688
mortality rate, a two year mortality rate than breast cancer, substantially higher.

246
00:17:08,328 --> 00:17:11,568
So a broken front bone, but how does this work exactly?

247
00:17:11,668 --> 00:17:12,688
Well,

248
00:17:13,242 --> 00:17:18,516
There are four different devices that we use at osteostraun each device.

249
00:17:18,637 --> 00:17:22,720
You can like I'm wearing a sweater because it's cold outside today.

250
00:17:22,841 --> 00:17:34,131
And I can own a pair of jeans and boots and I can go and do an osteostraun session as I'm
dressed right now because because it's such an abbreviated amount of time.

251
00:17:34,211 --> 00:17:35,563
I'm not going to break a sweat.

252
00:17:35,563 --> 00:17:38,575
I'm not going to get fatigued and I'm not going to get sore the next day.

253
00:17:38,575 --> 00:17:39,356
But the what

254
00:17:39,356 --> 00:17:41,538
these devices do is what's unique.

255
00:17:41,538 --> 00:17:46,241
They look a bit like gym equipment actually, but they function much more differently.

256
00:17:46,241 --> 00:17:50,524
And it's based upon the foundational idea was Wolf's Law.

257
00:17:50,524 --> 00:17:51,135
So Dr.

258
00:17:51,135 --> 00:17:54,617
Julius Wolf was this German doctor in the 1890s.

259
00:17:54,617 --> 00:18:06,856
And he did this research that concluded that by putting enough pressure on the
musculoskeletal system to cause the bones to flex would cause them to

260
00:18:06,920 --> 00:18:09,200
developed stronger bones, more dense bones.

261
00:18:09,200 --> 00:18:10,020
As you it's Wolf's Law.

262
00:18:10,020 --> 00:18:13,560
Still taught in medical schools and chiropractors to this day.

263
00:18:13,560 --> 00:18:26,160
But there was one question that his research did not answer and it was key, which is how
much pressure is needed to trigger this effect of osteogenesis or the development of new

264
00:18:26,160 --> 00:18:27,080
bone?

265
00:18:27,080 --> 00:18:33,980
And there was another researcher that came along in 2012 out of Bristol, United Kingdom,
and he sought to answer that question.

266
00:18:33,980 --> 00:18:37,260
What is the minimum dose response to trigger osteogenesis?

267
00:18:37,260 --> 00:18:38,700
It was very clever.

268
00:18:38,700 --> 00:18:47,660
And so what he did was he took these accelerometers, he attached them to over 700
subjects, then he measured the amount of impact force that they received and expressed it

269
00:18:47,660 --> 00:18:50,536
in terms of multiples of their own body weight.

270
00:18:50,536 --> 00:18:58,736
Which I thought was good because you could have a 200 pound person and a 100 pound person
who stand to reason that the 200 pound person would require more force than the 100 pound

271
00:18:58,736 --> 00:19:08,816
person so multiples the body weight was a great way to express it and What he found was is
the only subjects in the study that experienced osteogenesis or the development of new

272
00:19:08,816 --> 00:19:19,264
bone or ones that experienced a minimum of 4.2 multiples of their own body weight, which
is a substantial amount of force in fact sitting here

273
00:19:19,280 --> 00:19:24,602
Anybody listening this, you know, like, just take your own body weight, keep it simple,
multiply it times four.

274
00:19:24,602 --> 00:19:28,604
You're not going to put that much weight under a weight stack at the gym.

275
00:19:28,604 --> 00:19:30,435
It's extremely dangerous to do it.

276
00:19:30,435 --> 00:19:32,925
Very few people can do such a thing.

277
00:19:33,026 --> 00:19:34,746
And so how do you do it?

278
00:19:34,746 --> 00:19:36,427
Well, impact is the other way.

279
00:19:36,427 --> 00:19:45,581
In fact, you see this with certain types of athletes that get high impact versus athletes
that get low impact, swimming, cycling, low impact.

280
00:19:45,581 --> 00:19:49,192
fact, swimmers and cyclists will often get osteoporosis.

281
00:19:49,280 --> 00:19:59,928
Sprinters far less but gymnasts they are pound for pound the strongest athletes in the
world because Not because they're working out harder than any other athletes that when

282
00:19:59,928 --> 00:20:10,216
they go spinning through the air and they hit the ground they're generating many multiples
of their body weight there go triggering osteogenesis and Developing new bone and when you

283
00:20:10,216 --> 00:20:15,748
get stronger bones and people don't realize this about athletic performance, but your
central nervous system

284
00:20:15,748 --> 00:20:21,111
is will never allow your muscles to create more force than what your bones can handle.

285
00:20:21,111 --> 00:20:28,175
And so your athletic performance limitation is in fact, in many cases, the strength of
your bones.

286
00:20:28,175 --> 00:20:36,780
And by strengthening your bones, you're raising the threshold by which your central
nervous system will allow you to perform better athletically.

287
00:20:37,000 --> 00:20:41,420
So it's like, okay, how in the world do we create machines that could create this much
force?

288
00:20:41,420 --> 00:20:46,740
So you imagine that she got four different devices, each one is focusing on a different
area of your body.

289
00:20:47,140 --> 00:20:48,520
And what Dr.

290
00:20:48,520 --> 00:20:57,780
Jaques figured out, and he was inspired because his mom actually had an osteoporosis
diagnosis in her mid seventies, and she didn't want to take the medication.

291
00:20:57,880 --> 00:21:05,740
And he's like, okay, and he came to the conclusion, says, osteoporosis is not really even
a disease, it's just a deconditioning of bone.

292
00:21:06,194 --> 00:21:08,916
How do we, anything that could be deconditioned could be reconditioned.

293
00:21:08,916 --> 00:21:16,091
But when he realized it was high impact force that would recondition bone, it's not
something you could put a 75 year old through.

294
00:21:16,484 --> 00:21:27,479
So then he read another study out of Brazil that found that like, say for instance, you're
doing a bench press at the apex of your press before your, your arms lock out, you're able

295
00:21:27,479 --> 00:21:33,713
to, you're able to produce seven times more force than you were if when the bar is on your
chest.

296
00:21:33,713 --> 00:21:34,504
And he's like, well,

297
00:21:34,504 --> 00:21:42,764
do seven times more force and you should be able to self-generate that level of force if
you could lock a person in that position.

298
00:21:42,764 --> 00:21:56,044
So the devices are designed to put people in their biomechanically strongest range of
motion for a given exercise and then it will lock into place and then the user or the

299
00:21:56,044 --> 00:22:03,192
member in our case, Van Osteostrong will self-impose force for about 10 or 15 seconds.

300
00:22:03,192 --> 00:22:04,943
in their strongest range of motion.

301
00:22:04,943 --> 00:22:11,186
And they're looking at a screen that is giving them real time feedback of how much force
they're creating.

302
00:22:11,186 --> 00:22:14,938
They could see they're doing many multiples of their body weight.

303
00:22:14,938 --> 00:22:21,981
And what's cool is not only does it take a short period of time, the amount of force that
you could actually generate would shock you.

304
00:22:22,281 --> 00:22:28,954
so, and then the amount of force that you're able to generate just continues to go up and
up up and up and up over time.

305
00:22:29,000 --> 00:22:40,480
And so we have, we looked at the data from 500 people with an average age of 52 over four
years, and they were able to increase the amount of force that they did across all four

306
00:22:40,480 --> 00:22:44,340
machines on average by 290%.

307
00:22:44,340 --> 00:22:49,520
The amount of force they're creating, but so many other things are happening when you do
that.

308
00:22:49,520 --> 00:22:51,900
You're not just creating force.

309
00:22:51,962 --> 00:22:58,044
on the bones, but physical strength radically increases, balance and agility radically
increases.

310
00:22:58,044 --> 00:23:04,666
And so we've seen this with, we've had athletes winning gold medals and setting records
shortly after using osteostrong.

311
00:23:04,666 --> 00:23:11,477
But we also see people in their eighties and nineties who came into osteostrong with
osteoporosis.

312
00:23:11,498 --> 00:23:15,479
And after a couple of years, they don't, they're either osteopenia or osteoporosis.

313
00:23:15,479 --> 00:23:20,250
In fact, there was a study that just published out of Sweden.

314
00:23:20,328 --> 00:23:21,548
That was the Greek study.

315
00:23:21,548 --> 00:23:34,008
The Greek study where, no, it was the Swedish study, where it was 192 participants, half
of them were in the control group, the osteostrom group, the average T-score showed that

316
00:23:34,008 --> 00:23:40,328
the subjects were on average all on the verge of having osteoporosis, known as osteopenia.

317
00:23:40,328 --> 00:23:45,568
And then after the nine-month study, on average, they'd all moved out of osteopenia into
normal bone.

318
00:23:45,736 --> 00:23:47,416
Yeah, I love that.

319
00:23:47,536 --> 00:23:49,316
It's, yeah, it's really interesting.

320
00:23:49,476 --> 00:23:51,176
Um, it's an interesting concept.

321
00:23:51,176 --> 00:23:56,896
There's a real interesting interplay between the nervous system and the muscles and the
bone.

322
00:23:56,896 --> 00:24:06,576
And for me, when I think about working out, I've kind of come to realize that it's really
on some level, it's really all about the nervous system in the sense that the nervous

323
00:24:06,576 --> 00:24:09,936
system is controlling how much you can move, where you move and that sort of thing.

324
00:24:09,936 --> 00:24:14,676
You can then enable your, you can give your, uh, nervous system more ammunition.

325
00:24:14,728 --> 00:24:17,368
If you will, by strengthening the bones, right?

326
00:24:17,368 --> 00:24:27,508
Which now gives them more, by strengthening your muscles, your, your nervous system is
going to shut down your muscles or shut down your activity based on if it senses that it's

327
00:24:27,508 --> 00:24:35,408
overtaxing, uh, the physical infrastructure, the muscle, the bone, the tendon, the
ligament, you know, all the different things that are involved there.

328
00:24:35,648 --> 00:24:42,588
And, and for us, as we age, what we find is that many people's nervous systems are out of
tune.

329
00:24:42,588 --> 00:24:44,352
Like for us, it's like.

330
00:24:44,444 --> 00:24:48,917
When we're a hundred years old, we want to be fast, agile, strong, quick, balanced, right?

331
00:24:48,917 --> 00:24:53,921
With great cardiovascular capacity, reserve, flexibility and strong bones, of course.

332
00:24:53,921 --> 00:24:55,532
We want to be able to run down the stairs.

333
00:24:55,532 --> 00:24:58,594
We want to be able to, you know, dance with our eyes closed.

334
00:24:58,594 --> 00:25:00,235
We want to be able to do all these things.

335
00:25:00,235 --> 00:25:07,200
And what we find is that in order to do that, as we age, it's so important to train the
nervous system to do that.

336
00:25:07,420 --> 00:25:13,144
Like we do figure eights backwards with our eyes closed and we do lots of balance training
and things like that.

337
00:25:13,266 --> 00:25:19,900
To corroborate what you're saying, I love the interplay between the nervous system and
bone density also.

338
00:25:19,900 --> 00:25:30,596
And I think most people don't understand that bones can actually be rebuilt and that it
can be done so quickly in a sense.

339
00:25:30,596 --> 00:25:32,367
It's really a matter of minutes.

340
00:25:32,387 --> 00:25:36,649
So I think it's super exciting what you're doing.

341
00:25:36,649 --> 00:25:38,951
I'll just say in our practice, we also do other things.

342
00:25:38,951 --> 00:25:40,632
We measure everybody on DEXA scans.

343
00:25:40,632 --> 00:25:41,638
So we see.

344
00:25:41,638 --> 00:25:44,193
what's happening, where it's happening throughout their skeletal system.

345
00:25:44,193 --> 00:25:51,826
We typically see that the neck of the femur or the hip at the hip joint is kind of the
weakest point for most people.

346
00:25:53,050 --> 00:25:55,777
and of the most devastating and costly.

347
00:25:55,816 --> 00:25:56,336
Exactly.

348
00:25:56,336 --> 00:26:00,118
you fall, that's where you're to break your hip.

349
00:26:00,238 --> 00:26:05,640
And so, yeah, and it has massive implications for recovery, health and everything else.

350
00:26:06,481 --> 00:26:09,301
There are other things that factor into this, too.

351
00:26:09,342 --> 00:26:18,145
You know, we're measuring everybody's hormone levels and optimizing that optimizing
thyroid, optimizing nutrients and the things that you need to make collagen.

352
00:26:18,145 --> 00:26:24,496
And then there are supplements that can shut down the osteoclasts that are destroying bone
and you can actually up

353
00:26:24,496 --> 00:26:27,058
regulate the osteoblasts, right, that are making bone.

354
00:26:27,058 --> 00:26:33,123
So you can, there's a whole synergy of things that can go together here to build bone.

355
00:26:33,584 --> 00:26:40,990
And we've also found that bone is nicely built when you can optimize sexual hormones and
growth hormone.

356
00:26:40,990 --> 00:26:51,839
So using growth hormone, releasing peptides and things like testosterone and estrogen, we
can get really nice effects for people in terms of, you know, rebuilding bone.

357
00:26:51,839 --> 00:26:54,040
And when you add in osteostrong,

358
00:26:54,067 --> 00:26:57,202
my gosh, I mean, it's like night and day.

359
00:26:57,202 --> 00:27:10,501
So what osteostrong is essentially gonna do is it's gonna create an adaptive response that
your body is going to start building bone, muscle, ligament and tendon density as well as

360
00:27:11,563 --> 00:27:17,747
neurological, I guess the neurological connection between the brain and the muscles in a
unique way.

361
00:27:17,968 --> 00:27:24,360
If you're lacking in hormone optimization or nutrition or both,

362
00:27:24,360 --> 00:27:27,420
That that could definitely slow down your results.

363
00:27:27,420 --> 00:27:38,660
And so we we we've seen when the people have proper nutrition, that that will knock out
that will get about 90 to 95 % of the people will see a result.

364
00:27:38,660 --> 00:27:44,580
That's the other 4.9 % hormone optimization.

365
00:27:44,580 --> 00:27:49,380
And then there's always gonna be like a half a percent or less that have some other

366
00:27:49,672 --> 00:27:56,032
autoimmune disease or cancer or some type of information that's inhibiting their result.

367
00:27:56,032 --> 00:28:02,076
But a lot of our centers will actually guarantee the results if they're taking the
condition along with doing osteostrong.

368
00:28:02,076 --> 00:28:02,956
Yeah.

369
00:28:03,097 --> 00:28:03,938
No, it's amazing.

370
00:28:03,938 --> 00:28:13,746
So, so when people are in your centers and they're doing their workouts, do they start,
being able to, you talked about 4.2 times your body weight.

371
00:28:15,228 --> 00:28:20,200
I would suspect a lot of people when they first go in there can't generate 4.2 times their
body weight.

372
00:28:20,200 --> 00:28:28,304
Okay, well to be more specific, the deer study that talked about the 4.2 that was really
just through the hip joint.

373
00:28:28,304 --> 00:28:36,830
There hasn't been a study determining how much force would need, for instance, the wrist
bones or the clavicle.

374
00:28:37,651 --> 00:28:45,724
When DEXA scans are done, they're really only looking at the femoral neck of the hip and
the lumbar region of the spine.

375
00:28:45,724 --> 00:28:51,589
The main reason is those are the most costly and devastating fractures for elderly.

376
00:28:51,589 --> 00:28:57,364
But Dexa scans aren't really looking at bone density and other parts of your body.

377
00:28:57,364 --> 00:29:05,721
they didn't do a study to see, what does it take to build bone density in your wrist, your
clavicle or your ankles and these kinds of things.

378
00:29:05,721 --> 00:29:09,904
Osteostra is going to do the whole gamut, even though we're looking at other stuff.

379
00:29:09,904 --> 00:29:14,798
And the Jason Deere study on the 4.2 was

380
00:29:14,798 --> 00:29:19,590
was specifically looking at pressure needed to build hip bone.

381
00:29:20,251 --> 00:29:28,566
And so we don't know, we can estimate, we've had different stuff done, but to answer to
your question, you'd be surprised.

382
00:29:28,566 --> 00:29:37,241
Most people are able to generate 4.2 multiples body weight through their hips, even in
their 70s and 80s.

383
00:29:37,241 --> 00:29:42,764
And if they aren't, it usually takes a month or two and then they are.

384
00:29:43,270 --> 00:29:44,250
Yeah, exactly.

385
00:29:44,250 --> 00:29:47,664
Yeah, it's interesting.

386
00:29:47,664 --> 00:29:57,872
think as people listen to this, the exercise equipment, and correct me if I'm wrong here,
but the way I would characterize it is it's more isometric training than it is sort of

387
00:29:57,872 --> 00:29:58,863
isotonic training.

388
00:29:58,863 --> 00:30:06,079
In other words, you're not really pushing so much through a range of motion as you are
pushing against something to generate that force and that load.

389
00:30:06,079 --> 00:30:07,560
But correct me if I'm wrong.

390
00:30:07,560 --> 00:30:09,061
You're right.

391
00:30:09,122 --> 00:30:14,296
I don't like calling it isometric exercise because people get something in their mind.

392
00:30:14,296 --> 00:30:17,148
They think of like wall sits or doing planks.

393
00:30:17,910 --> 00:30:27,679
And this one, there is a dramatic amount of force going through your bones and your
muscles compared to like a wall sit, right?

394
00:30:27,679 --> 00:30:32,713
Somebody once asked me like, well, couldn't I just do this at home, you know, push up
against a wall?

395
00:30:32,713 --> 00:30:34,042
I'm like, you could.

396
00:30:34,042 --> 00:30:39,654
I mean, we don't own the science of stimulating creating osteogenesis in the body.

397
00:30:39,735 --> 00:30:47,832
So I actually tried this once because people were asking me, so I got between two walls
and I went and did a leg press and I pushed the wall off of the studs, the studs off of

398
00:30:47,832 --> 00:30:48,939
the foundation.

399
00:30:48,939 --> 00:30:50,819
You create a lot of force.

400
00:30:50,819 --> 00:30:52,020
Right now.

401
00:30:53,240 --> 00:31:01,264
Like when I very first started osteostrong, I think I was able to do like 1300 pounds
through my lower extremities, which I thought was amazing.

402
00:31:01,264 --> 00:31:01,736
Yeah.

403
00:31:01,736 --> 00:31:11,276
Uh, my last best was almost 3,700 pounds and, um, 10 years ago when I turned a hundred,
um, I'm just kidding.

404
00:31:11,276 --> 00:31:12,076
Yeah.

405
00:31:12,076 --> 00:31:14,536
I'm 57, uh, or 56.

406
00:31:14,536 --> 00:31:15,516
I just turned 56.

407
00:31:15,516 --> 00:31:21,616
So, um, the, uh, that's pretty amazing amount of force that I could put through my body.

408
00:31:21,616 --> 00:31:22,176
Yeah.

409
00:31:22,176 --> 00:31:24,356
And I have no joint and back pain.

410
00:31:24,356 --> 00:31:29,296
Um, when I started this company 12 years or 13 years ago, I had,

411
00:31:29,688 --> 00:31:33,651
serious amounts of chronic pain all through my body and joints and so forth.

412
00:31:33,651 --> 00:31:38,215
I got migraine headaches every other day and I felt I didn't feel good.

413
00:31:38,776 --> 00:31:42,149
After about six or seven sessions, all my chronic pain was gone.

414
00:31:42,149 --> 00:31:53,129
I had no joint, no hip, knee, back, neck pain, shoulder pain that I used to suffer from
from all these sports related injuries and probably a lot of inflammation from food.

415
00:31:53,129 --> 00:31:53,650
Sure.

416
00:31:53,650 --> 00:31:56,462
That is I got that it went away and I was like, what?

417
00:33:43,624 --> 00:33:45,056
That's really awesome.

418
00:33:45,157 --> 00:33:55,234
So the way that your model works is people, if people want to come in and try this, they
go to one of your centers and then explain to them how they get engaged.

419
00:33:55,234 --> 00:34:05,624
So what was really foundationally important to me is like you could have like Jake, you
know He had invented this prototype and no one was using it and some people would our

420
00:34:05,624 --> 00:34:14,091
businesses would buy it and would sit there and collect dust and So you could have the
best invention in the world that does the most profound thing and if no one uses it or

421
00:34:14,091 --> 00:34:16,212
knows about it It's another failure.

422
00:34:16,233 --> 00:34:22,034
And so what was more important to me than anything is yes, I want to be able to deliver
the results but

423
00:34:22,034 --> 00:34:27,057
It would, in my mind, be a failure if people didn't use it and take advantage of it.

424
00:34:27,057 --> 00:34:30,589
And so what people do is they come into osteostrong one day a week.

425
00:34:30,589 --> 00:34:39,063
They're in a center for 12 to 20 minutes, depending on whether or not they take advantage
of some of the other biohack modalities that we offer.

426
00:34:39,063 --> 00:34:46,307
If they did just the osteostrong devices, they could be in and out there in less than
seven minutes.

427
00:34:46,367 --> 00:34:51,722
But, know, figure 12 to 18 minutes and you're gone and you're doing that one day a week.

428
00:34:51,722 --> 00:34:55,502
Now what we're seeing is, so you come in there, there's a technician there.

429
00:34:55,502 --> 00:34:58,382
They've been trained and certified to do what we do.

430
00:34:58,382 --> 00:35:00,182
It's, it's a lovely environment.

431
00:35:00,182 --> 00:35:01,922
It's like, that doesn't feel like a gym at all.

432
00:35:01,922 --> 00:35:04,782
That's not really the look we were going for.

433
00:35:05,062 --> 00:35:09,562
And really my test was, I had a couple different tests.

434
00:35:09,562 --> 00:35:12,242
One was are people going to use it and stay with it?

435
00:35:12,242 --> 00:35:21,218
Cause in the gym industry, you know, people don't realize this in the gym industry, like
last I checked, there was about 35,000 gyms in the United States and

436
00:35:21,218 --> 00:35:27,262
you're considered to have a very successful gym if on its busiest day of the month, you'd
see a third of the members.

437
00:35:27,303 --> 00:35:27,633
Right?

438
00:35:27,633 --> 00:35:35,608
Well, at osteostrong, we're seeing between 90 and 100 % of our members at every location
around the world every week.

439
00:35:35,669 --> 00:35:39,712
Our attrition is less than a third of what they see in the gym.

440
00:35:39,712 --> 00:35:44,458
So I'm like, okay, that's success because people know about they understand that they want
to use it, right?

441
00:35:44,458 --> 00:35:48,978
They're getting they're getting the benefit and plus some of what they came in for.

442
00:35:49,503 --> 00:35:59,892
So that was to me, really the goal is like, don't just create a model and throw crap
against the wall, create something that people will understand and use to get the benefit.

443
00:35:59,966 --> 00:36:01,407
Yeah, that's beautiful.

444
00:36:01,867 --> 00:36:07,074
So explain the four pieces of equipment for people so they get a feel for what you're
talking about.

445
00:36:07,719 --> 00:36:12,843
we have that it looks a bit like gym equipment, but it's built substantially differently.

446
00:36:12,843 --> 00:36:19,649
We had to really work on engineering this equipment, given the amounts of force that
people are to be creating on it.

447
00:36:19,930 --> 00:36:23,582
So you have one that looks like a leg press, a seated leg press.

448
00:36:23,582 --> 00:36:25,174
We call that the lower GT.

449
00:36:25,174 --> 00:36:33,961
GT standing for growth trigger because the objective is to hit a level of force that
triggers your body to do the rest of the work for you building bone, muscle, ligament and

450
00:36:33,961 --> 00:36:35,322
tendon tissue.

451
00:36:35,626 --> 00:36:42,248
Then you have an upper GT, upper growth trigger, and that one looks a bit like a chest
press.

452
00:36:42,688 --> 00:36:50,170
Then you have a core, that one specifically designed to try to strengthen not only your
core and abdominal muscles, but your rib cage.

453
00:36:50,230 --> 00:36:56,291
And then there is a postural, which looks like a deadlift, like you're lifting a
wheelbarrow.

454
00:36:56,612 --> 00:37:00,513
And that one's going to strengthen your spinal column.

455
00:37:00,513 --> 00:37:04,814
then it also, between the lower and the

456
00:37:05,108 --> 00:37:06,938
the postural GT.

457
00:37:07,859 --> 00:37:17,392
Not only does that those two together helped substantially with hip, knee and back pain,
but posture is amazing.

458
00:37:17,392 --> 00:37:24,444
We've had people come in are pretty severely kyphotic and within a couple of months,
they're like 80 % standing up straight.

459
00:37:24,444 --> 00:37:29,025
And then there was this, yeah, we had this one woman, she was 87 years old.

460
00:37:29,225 --> 00:37:32,669
And her and her friend, their great grant, their great

461
00:37:32,669 --> 00:37:35,710
their grandkids, I guess, were getting married or great grandkids.

462
00:37:35,710 --> 00:37:42,452
And all they wanted to do was be able to walk down the aisle for their great
granddaughters or grand whatever.

463
00:37:42,452 --> 00:37:46,773
So was each of their kids, great grandkids were getting married.

464
00:37:47,134 --> 00:37:51,715
And so they decided to go to osteostraight as the way to do this.

465
00:37:51,715 --> 00:37:53,246
And there's a before and after picture.

466
00:37:53,246 --> 00:37:55,296
I think it's on our website still.

467
00:37:55,296 --> 00:38:00,338
This woman, when she started her back, had a pretty severely kyphotic.

468
00:38:00,868 --> 00:38:03,472
hunched over at the shoulders just for the audience to understand.

469
00:38:03,472 --> 00:38:12,313
You've seen people like this where they're kind of hunched over and their, that happens in
the upper, yeah, happens in the upper back and even into the neck.

470
00:38:12,510 --> 00:38:13,330
Yep.

471
00:38:13,331 --> 00:38:16,884
And so she was walking on a walker after about two months.

472
00:38:16,884 --> 00:38:18,916
It's about eight sessions at osteostrong.

473
00:38:18,916 --> 00:38:24,141
She was standing up straight and she didn't need a walker and she was able to walk down
the aisle.

474
00:38:24,141 --> 00:38:27,934
Her and the other grand grandmother both were able to walk down the aisle.

475
00:38:27,934 --> 00:38:29,025
was amazing.

476
00:38:29,025 --> 00:38:30,213
Yeah, really great.

477
00:38:30,213 --> 00:38:30,894
That's awesome.

478
00:38:30,894 --> 00:38:31,995
I love this.

479
00:38:32,056 --> 00:38:32,507
Yeah.

480
00:38:32,507 --> 00:38:35,142
So, so it's a membership basis.

481
00:38:35,142 --> 00:38:38,558
People basically sign up to do a session a week.

482
00:38:38,558 --> 00:38:39,550
Is that the idea?

483
00:38:39,550 --> 00:38:42,128
That's kind of on a monthly subscription or.

484
00:38:42,128 --> 00:38:45,340
it comes in on monthly monthly subscription.

485
00:38:46,202 --> 00:38:49,665
And then many of the centers do a results guaranteed now.

486
00:38:49,665 --> 00:38:57,571
So if you're coming in there and you want to increase bone density, which is most of our
consumers are concerned about that, they'll guarantee the result.

487
00:38:57,912 --> 00:39:00,634
There's a there's a nutritional program.

488
00:39:00,634 --> 00:39:03,746
And it's not like you got to go cook things, whatever it's just supplementation.

489
00:39:03,746 --> 00:39:05,138
Right.

490
00:39:05,138 --> 00:39:07,379
And there are there are some great supplements out there.

491
00:39:07,379 --> 00:39:11,002
But I found is the consumer just wants something simple like Yeah.

492
00:39:11,006 --> 00:39:19,219
For longevity and wellness, there's so much you can do to continually fine tune your
engine, your body to produce an outcome.

493
00:39:19,219 --> 00:39:28,934
there's usually just, like if you want to move the needle, like RFK, what he's trying to
do, what I'm trying to do, another, and Gary Bracka's also really good at this, like find

494
00:39:28,934 --> 00:39:32,855
out what people will do that has the biggest impact.

495
00:39:33,195 --> 00:39:34,626
And don't make it complicated.

496
00:39:34,626 --> 00:39:39,498
that's one of the challenges with our industry is

497
00:39:39,498 --> 00:39:44,598
you and I just keep learning about new and more really incredible things.

498
00:39:44,598 --> 00:39:52,758
You just you want to shout it from the rooftops like, my gosh, this supplement, like your
mushroom, a nootropic supplement, I love it.

499
00:39:52,918 --> 00:39:54,558
It's a great supplement.

500
00:39:54,998 --> 00:40:01,418
It's like, how would I integrate that like, into an osteostrome because I don't want to
confuse the consumer.

501
00:40:01,418 --> 00:40:07,358
That's the big thing is I just I don't want them to think, okay, there's so much stuff in
here and supplements, I don't know what to take.

502
00:40:07,358 --> 00:40:09,478
Like you have to create a program.

503
00:40:09,556 --> 00:40:14,590
that people understand and consume and gives them a massive benefit.

504
00:40:14,970 --> 00:40:20,090
so I like, I've just tried to come down, like people to ask me, what do you do for all
this longevity stuff?

505
00:40:20,090 --> 00:40:26,049
And I'm like going, if you knew how little I did and the impact it's having, you would be
able to do it too.

506
00:40:26,049 --> 00:40:27,030
Right.

507
00:40:27,030 --> 00:40:28,491
It's like, can you do more?

508
00:40:28,491 --> 00:40:29,482
Yeah.

509
00:40:29,482 --> 00:40:32,995
And once you get started, you'll probably want to start geeking out on more stuff.

510
00:40:32,995 --> 00:40:34,325
And that's cool.

511
00:40:34,446 --> 00:40:39,430
But, foundationally, there's just a handful of things that people need to do and they're
going to get a massive out.

512
00:40:39,430 --> 00:40:40,436
outcome.

513
00:40:41,002 --> 00:40:48,920
Yeah, no, I think that's true particularly as you're starting out as you want to make it
simple accessible and repeatable and enjoyable for that matter, which is half like you're

514
00:40:48,920 --> 00:40:56,018
kind of hitting all those bases all those touch points, so what's What's next for you?

515
00:40:56,018 --> 00:40:57,437
What are you thinking?

516
00:40:57,719 --> 00:41:04,619
in terms of this are you Continuing to build Osseous drawing and add places or

517
00:41:04,619 --> 00:41:06,508
Yeah, so well.

518
00:41:06,508 --> 00:41:08,436
things to it or what do you what's

519
00:41:08,436 --> 00:41:14,220
So I've got kind of, have my life mission goal of who I am, the purpose of my life.

520
00:41:14,220 --> 00:41:18,933
I've got my osteostrong goal and goals that feed into that.

521
00:41:18,933 --> 00:41:28,789
large, big idea, osteostrong goals is I want osteoporosis to give you an idea how flipping
bad it is for society economically.

522
00:41:28,789 --> 00:41:33,150
There was a meta study that came out in 2020.

523
00:41:33,150 --> 00:41:43,408
that showed that the annual cost of treating just a direct cost of treating osteoporotic
fractures in the United States, Canada, and Europe was between five and six and a half

524
00:41:43,408 --> 00:41:44,870
trillion dollars a year.

525
00:41:45,293 --> 00:41:45,892
my gosh.

526
00:41:45,892 --> 00:41:47,072
it's unbelievable.

527
00:41:47,072 --> 00:41:52,227
that's more than cancer and type two diabetes and heart disease combined.

528
00:41:52,227 --> 00:41:55,249
Yeah, like, I'm like, is this even freaking possible?

529
00:41:55,249 --> 00:41:55,650
Right?

530
00:41:55,650 --> 00:41:59,273
I read that study like eight times, probably times in reality.

531
00:41:59,273 --> 00:42:08,820
But so my goals for osteostrong are I want to virtually eliminate osteoporosis from the
world.

532
00:42:09,081 --> 00:42:15,146
And the way that I do that, ultimately, will be to figure out a way to get

533
00:42:15,146 --> 00:42:23,046
our devices in every high school around the world because bone is a very interesting
material in the body.

534
00:42:23,046 --> 00:42:29,766
is so dense that it atrophies very slowly at about 1 % per year after the age of 30.

535
00:42:29,766 --> 00:42:32,866
30 being peak bone mass for people.

536
00:42:32,866 --> 00:42:34,946
And then it starts slowing down slowly and slowly over time.

537
00:42:34,946 --> 00:42:40,306
And then suddenly you're breakable and weak and all these things suddenly, but over like
20, 30, 40 years.

538
00:42:40,786 --> 00:42:41,766
And

539
00:42:41,874 --> 00:42:53,244
And so if I, however, I can get osteostrongs in high schools and even, even kids that
aren't athletic and, know, could care less about sports and whatever, I don't really care.

540
00:42:53,244 --> 00:42:55,606
I'm not interested in, changing people's lifestyle.

541
00:42:55,606 --> 00:42:58,788
I just want to empower whatever lifestyle they want.

542
00:42:59,129 --> 00:43:09,447
And if they just did this once a week for four years, I'm, I'm of the belief based on what
I've seen with the youth using it, that their peak bone mass would be so high by the time

543
00:43:09,447 --> 00:43:10,728
they were 30.

544
00:43:10,728 --> 00:43:13,158
that it would extend.

545
00:43:13,211 --> 00:43:15,355
Protect them for the rest of their life is really...

546
00:43:15,355 --> 00:43:21,406
for the rest of their lives and wouldn't be a problem and you would see far less type 2
diabetes, dementia and osteoporosis.

547
00:43:21,406 --> 00:43:22,198
That's my goal.

548
00:43:22,198 --> 00:43:23,770
That's my longer term

549
00:43:23,784 --> 00:43:25,195
Yeah, that's beautiful.

550
00:43:25,276 --> 00:43:26,216
Let me ask you this.

551
00:43:26,216 --> 00:43:28,519
Are there people that shouldn't be using this?

552
00:43:28,519 --> 00:43:29,609
People that shouldn't do it?

553
00:43:29,609 --> 00:43:36,871
People with, well, I'm sure there are contraindications, know, recent surgeries, you know,
real high blood pressure, you know, some stuff like that.

554
00:43:36,871 --> 00:43:43,360
There are few contraindications, pregnancy, like if you're in your third trimester you
probably shouldn't be doing this.

555
00:43:44,451 --> 00:43:51,628
What about things like any kind of scoliosis or prior fracture or hip or knee
replacements?

556
00:43:51,628 --> 00:43:58,194
I'm sure people are wondering, is there something that I have that would keep me from
doing this?

557
00:43:58,194 --> 00:44:08,194
I can almost imagine quite honestly if you did have a knee replacement that once you got
through the acute healing phase, this would actually help you lock that knee in.

558
00:44:08,212 --> 00:44:17,291
hip and knee replacement surgeries, osteostraight actually helps them because if you think
about the way a prosthetic attaches to the bone, it's attaching into the inside of the

559
00:44:17,291 --> 00:44:20,534
bone or the trabecular bone, which is usually weak as well.

560
00:44:20,534 --> 00:44:21,525
That's right.

561
00:44:21,525 --> 00:44:23,137
The doctor's going to screw through that.

562
00:44:23,137 --> 00:44:26,430
And when the doctor says weak bone they're attaching to, guess what?

563
00:44:26,430 --> 00:44:29,953
They're going to be replacing that hip and knee again in the future.

564
00:44:30,802 --> 00:44:41,595
And so what osteostrong does, and we just proved this with another study, the Swedish
study and the Greek study actually both looked at trabecular bone and cortical bone

565
00:44:41,595 --> 00:44:44,246
trabecular is the inside cortical is the outside.

566
00:44:44,246 --> 00:44:48,447
And both of those material increased in density.

567
00:44:48,447 --> 00:44:54,329
It's a great precursor to a hyponase where you replace the surgery or prehabilitation.

568
00:44:54,329 --> 00:44:58,640
then you could do it afterwards and it will strengthen the bone around the joint.

569
00:44:58,886 --> 00:45:04,831
Scoliosis, yes, depending on how severe the scoliosis is, so it's mild to medium.

570
00:45:04,831 --> 00:45:09,185
You could do it, my middle son had scoliosis and it straightened out his back.

571
00:45:09,185 --> 00:45:17,841
So I've seen that happen many times, different nerve types of pain, sciatic nerve, people
have to report that going away all the time.

572
00:45:18,723 --> 00:45:27,009
And so unmedicated hypertension, untreated hernia,

573
00:45:29,178 --> 00:45:33,302
know, osteo imperfecta, they can do it, but they just won't give them a result.

574
00:45:33,302 --> 00:45:33,912
That's right.

575
00:45:33,912 --> 00:45:38,276
Or have a have a hard time building bone from a genetic perspective.

576
00:45:38,442 --> 00:45:40,342
How do you ask your Genesis imperfect?

577
00:45:40,342 --> 00:45:43,202
Are these people have really very fragile bones?

578
00:45:43,202 --> 00:45:47,182
They can break a bone basically stepping off the stair, you know, kind of thing.

579
00:45:48,102 --> 00:45:48,802
Right.

580
00:45:48,802 --> 00:45:49,942
That's right.

581
00:45:50,762 --> 00:45:52,302
Um, yeah, that makes sense.

582
00:45:52,302 --> 00:46:02,922
Um, that there would be some contraindications, but the interesting thing is that, um, I
would say that even people that have had a joint problem, a hip replaced, uh, back

583
00:46:02,922 --> 00:46:06,058
surgery, um, that's not a contraindication.

584
00:46:06,058 --> 00:46:07,140
quite honestly.

585
00:46:07,140 --> 00:46:10,482
Again, once you're past the acute healing phase, so to speak,

586
00:46:10,482 --> 00:46:25,742
if people are afraid or they just don't know that you push or pull on the machines as hard
as you comfortably can, and if people have concern, then just accelerate into the force

587
00:46:25,742 --> 00:46:35,678
very slowly and listen to your body because the machine once it's in your strong range of
position, it doesn't move, it locks into place so you're not

588
00:46:35,678 --> 00:46:37,508
you're not moving weight through space.

589
00:46:37,508 --> 00:46:39,949
So your joint is isolated and still.

590
00:46:39,949 --> 00:46:40,619
Right.

591
00:46:40,619 --> 00:46:43,770
And if you feel any discomfort, you just stop pushing.

592
00:46:43,770 --> 00:46:45,032
That's all there is to it.

593
00:46:45,032 --> 00:46:51,104
So I'm not going to say you can't get injured, but we've done about 13 million sessions.

594
00:46:51,344 --> 00:46:53,845
We've had less than three dozen reported injuries.

595
00:46:53,845 --> 00:47:01,358
And to give you an idea of how small the number that is, I were to walk 13 million people
across a mall parking lot.

596
00:47:01,358 --> 00:47:03,989
would have more than 36 injuries.

597
00:47:04,370 --> 00:47:05,438
I'm just walking.

598
00:47:05,438 --> 00:47:08,293
Yeah, so mean, it's probably safer than walking.

599
00:47:08,293 --> 00:47:09,093
Yeah.

600
00:47:09,330 --> 00:47:11,452
No, it's exciting work that you're doing.

601
00:47:11,613 --> 00:47:13,790
love the way you've orchestrated it.

602
00:47:13,790 --> 00:47:15,164
I like the way you're marketing it.

603
00:47:15,164 --> 00:47:20,003
like the way you're keeping it simple, showing benefit.

604
00:47:20,044 --> 00:47:21,738
Yeah, congratulations.

605
00:47:21,738 --> 00:47:26,778
a lot of people try to get me to be what we aren't.

606
00:47:26,778 --> 00:47:29,558
know, everybody wants me to go for the athletic performance.

607
00:47:29,558 --> 00:47:36,258
And I'm like, we will, you know, we do have athletes that discovered us, but athletes
don't like talking about osteo strong and the benefits.

608
00:47:36,258 --> 00:47:36,758
Yeah.

609
00:47:36,758 --> 00:47:43,998
Because it's like a secret weapon, you can go out there and do this for a few minutes a
week, and your athletic performance is going to go through the roof.

610
00:47:43,998 --> 00:47:51,118
Yeah, but, but I'm like, oh, and there's not that many athletes, they're very fickle
bunch, they're very tribal in what they do.

611
00:47:51,198 --> 00:47:51,720
And

612
00:47:51,720 --> 00:47:53,774
very binary in their thought process.

613
00:47:53,774 --> 00:47:57,059
find that there's a lot of athletes that aren't terribly open-minded.

614
00:47:57,059 --> 00:48:01,006
It's like they've figured out six things and this is what they stick with.

615
00:48:01,006 --> 00:48:06,554
There are some that are different, but it can get a little bit that way, little inbred in
the thinking.

616
00:48:06,588 --> 00:48:15,644
Yeah, it's just a well, there's the there, there, like, it's like, cyclists will follow
certain cyclers, and then they all emulate what that person's doing.

617
00:48:15,644 --> 00:48:16,104
Right.

618
00:48:16,104 --> 00:48:21,908
And same with every sport, you know, everybody's following somebody who's got it figured
out his winning gold medal.

619
00:48:21,908 --> 00:48:22,479
So I want to do it.

620
00:48:22,479 --> 00:48:23,789
That guy does.

621
00:48:24,170 --> 00:48:25,331
And no judgment, right?

622
00:48:25,331 --> 00:48:29,724
Like I was no, I was, I'm athletic, but I'm not a professional athlete.

623
00:48:29,724 --> 00:48:35,898
So, you know, there's a whole lot of other people out there that probably need to ask you
strong more than an athlete.

624
00:48:35,898 --> 00:48:36,368
Right.

625
00:48:36,368 --> 00:48:38,087
getting another gold medal.

626
00:48:38,809 --> 00:48:40,011
Very cool.

627
00:48:40,011 --> 00:48:42,667
Well, it's really been a pleasure chatting with you.

628
00:48:42,667 --> 00:48:45,745
think, again, congratulations on what you're doing.

629
00:48:45,745 --> 00:48:46,506
I really appreciate it.

630
00:48:46,506 --> 00:48:48,229
You've made such an impact.

631
00:48:48,451 --> 00:48:50,954
Where's your where's your clinic by the way?

632
00:48:52,814 --> 00:48:54,061
You are okay.

633
00:48:54,061 --> 00:48:56,776
Yeah, for some reason I was thinking you're on the East Coast

634
00:48:56,776 --> 00:49:02,967
Yeah, no, we're in Dallas, Texas and yeah, we have, we have plans to expand and do a bunch
of stuff.

635
00:49:02,967 --> 00:49:07,655
We could talk about that offline actually here, but yeah, we're in Los Colinas.

636
00:49:07,655 --> 00:49:10,429
I don't know if you know the Dallas area, but.

637
00:49:10,666 --> 00:49:11,646
Pretty well.

638
00:49:11,646 --> 00:49:16,506
I'm originally from Houston, but I've been to Dallas probably 70 times.

639
00:49:18,106 --> 00:49:23,406
I live in a ranch just east of Nashville.

640
00:49:23,661 --> 00:49:23,983
okay.

641
00:49:23,983 --> 00:49:24,335
Got it.

642
00:49:24,335 --> 00:49:24,586
Yeah.

643
00:49:24,586 --> 00:49:24,919
Right.

644
00:49:24,919 --> 00:49:25,642
Yeah.

645
00:49:25,642 --> 00:49:28,202
I know that area is pretty, pretty there in the mountains.

646
00:49:28,202 --> 00:49:29,876
So not that far East.

647
00:49:29,876 --> 00:49:31,348
We're more hills.

648
00:49:32,301 --> 00:49:35,486
mountains don't hit until you get to eat pretty far East Tennessee.

649
00:49:35,486 --> 00:49:36,755
Okay, got it.

650
00:49:36,755 --> 00:49:38,960
So, well, the hills are pretty there too.

651
00:49:38,960 --> 00:49:40,076
Yeah, I like hills.

652
00:49:40,076 --> 00:49:41,862
I like hills and mountains.

653
00:49:41,885 --> 00:49:43,353
So I'm good either way.

654
00:49:43,353 --> 00:49:43,764
Yeah.

655
00:49:43,764 --> 00:49:44,754
Beautiful.

656
00:49:44,815 --> 00:49:47,398
Well, Kyle, thanks so much for taking the time to speak with us.

657
00:49:47,398 --> 00:49:48,889
I really enjoyed the conversation.

658
00:49:48,889 --> 00:49:49,674
Thank you.

659
00:49:49,674 --> 00:49:50,174
Dr.

660
00:49:50,174 --> 00:49:50,754
Gladden, thank you.

661
00:49:50,754 --> 00:49:51,994
I appreciate you.