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Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law, explains how professionals move clients past price objections by anchoring proposals to the client's stated goals and framing fees against measurable ROI, such as spending $5,000 to save $15,000. He also shows w…
Strategy author Ganzorig Ulziibayar, founding chairman of Mandal Financial Group, explains why strategy is a subconscious attitude rather than a set of conscious frameworks. He shows how three attitudes- giving, customer perspective, and productivity- awaken the strategist that every person is born…
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Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the front line, and addi…
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