ABOUT THIS EPISODE
What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change.
In This Episode, You’ll Learn:
00:00 What happens when 400+ Amazon bestsellers push back against the platform?
02:15 Why building your business on someone else's platform comes with risk.
03:30 How healthy profit margins give you more flexibility when the rules change.
05:15 What Amazon’s advertising business means for sellers dealing with rising fees.
08:45 Why your business shouldn’t depend too heavily on one sales channel.
10:00 How to build a brand that can move when a sales channel changes.
11:45 How much of your business is built on rented land?
14:30 Ways to start growing your email list across different sales channels.
16:00 What happens when you have an email list but never use it?
17:45 The numbers to look at when evaluating your sales channel profitability.
20:30 How much of your revenue should come from a single sales channel.
22:00 The 2 assets every product business should keep building.
Resources + Links
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Jacqueline on IG: @theproductboss
