I Hired a NEW Coach. Here’s What I Looked For

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If someone built, let's call it $100 million business, they might have been going through your problem that you're going through at 3 million eight years ago, 10 years ago.
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Okay, that's before AI.
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That is before COVID.
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And so it starts to become where it might be true, but it might have been true 10 years ago.
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Pure-to-peer coaching can become commiserating.
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because you're all going through the mud together.
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Like you're all still in the trenches.
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I need eyes in the business to see things I don't know.
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Like if I came to you and I'm like, there's a fire, you can help me put it out.
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I might not have full visibility to know like that's gonna cause a fire.
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How did you know this is worth it?
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I'll just say it starts at $5,000 an hour.
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I'll pay you $1,000, hop on a call for 30 minutes, and I just want to go run some stuff by you.
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And then you get some good perspective.
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Like, okay, I thought this was a raging fire.
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And they're like, no, no, this is totally normal.
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Picking of the 100 fires, which one am I going to focus on?
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So prioritization is the hardest part, but it's actually all the other things you have to say no to and just let them keep burning.
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That's the harder part.
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You kind of already answered at the beginning, so you stole my thunder.
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How do you know whether you need a coach, some sort of decision-making framework, or just more execution?
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I just want to be clear with the audience that the reason I always have my leg up is not because I'm copying Lee or trying to have like that whole like symmetry thing.
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It's because if I don't, I'm too short and I slide down.
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You can't reach the ground.
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I have to plant my foot here and then I have to cross my leg.
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So it's not a matter of like power or anything like that.
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I would prefer not to do that.
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Awesome.
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Well, yeah, I didn't realize that.
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Now I feel like I'm just going to look down.
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You're privileged over there, Mr. Privileged.
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Yeah, height, height, height.
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Let me just sit up a little.
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Actually, let's raise this.
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Just kidding.
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Welcome back.
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Another episode of the C-Suite Unfiltered with Mike Andes.
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How are we doing?
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That's fine.
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Friday morning.
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I know these release on Mondays, but how are we doing?
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I'm doing great.
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Doing great?
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Fantastic.
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I flew in yesterday from the turnaround show.
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Yeah.
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Awesome.
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Well, I want to cut all the fluff and get straight into the content today.
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I got a lot of questions.
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Okay.
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And we are going to zoom in today on coaching.
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Okay.
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Because it is something that business owners talk about a lot.
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It's a concept that I feel like everybody has ideas around, maybe expectations, their own understanding of what it is, and there's different layers of coaching.
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And so I really wanted to get into the specifics of that with you today.
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So in true Alex
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I mean, genuinely, like, what is coaching?
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What is Mike Andes?
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We'll talk in the context of business.
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What is business coaching to Mike Andes?
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Like, define what that looks like.
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I think there are different flavors of it, right?
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So if you're looking for more instructive, like, do this.
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That's one type of coaching.
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Another type of coaching is, like, accountability.
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And so –
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how much you have to pay, the frequency of your visits, all that will kind of just depend on what type of coaching you're looking for.
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And I think having a flavor of all of them is important.
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And so, yeah, I think coaching is there's many flavors of coaching, in my opinion.
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Give like a couple examples.
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So flavors, I think I could give some or I think I have some certain assumptions.
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But like, what would you say are flavors of coaching?
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Okay, so one would be accountability straight across.
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And that's usually you can also get this in a community.
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And that's where it's like, hey, we all know these things make us better as leaders or better business owners.
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We will hold each other accountable to do those things.
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A lot of times people will say, I get a coach in the gym just so I show up for them because I have a schedule.
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And I need to make sure I show up for them.
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So that's more of an accountability person.
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That's not like, here's how you do it.
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There's a reason you talk about Alex.
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He has a lifting coach.
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It's not because he doesn't know what to do in the gym.
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It's because he wants to show up for the guy and wants to impress the guy.
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And as he said, he just wants him to be like, great lift.
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And get that warm, fuzzy feeling.
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But that is still a level of coaching because it fosters accountability.
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And makes you do the things you know you need to be doing.
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So there's that there's peer coaching, um, kind of like we have with Augusta and owners that asked that for a long time.
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I didn't really understand it cause I'm, I'm usually not a peer coaching type of person.
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Um, but so many people wanted it.
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And it's like, we want to talk to other people are in it with us and the same size as us.
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And, uh, that's also a great way to be able to like, Oh yeah, last week I did this.
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So like yesterday, I'm talking with John, it's more of a pure relationship.
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And it's like, he's like, what about this with Google?
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What about this?
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And like, we're just going back and forth.
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And it's because he's in the game.
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I'm in the game.
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We're doing the same thing.
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And then, then there's other coaching where it's like someone has already been there and done that and might've been years ago, but they're way down the road.
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So they have a little more perspective and they can be like, oh yeah, do that.
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And this, but then on the next thing, make sure you do this and this because three years from now, you'll thank me.
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And so there's different levels of coaching.
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If I had to like label them, I'd probably say like accountability, peer and then guru.
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That's probably how I like rank it.
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Yeah, because I think a lot of people default to guru when they think of coaching like and the terminology I would use and I use this definitionally is like there's a power dynamic.
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i.e.
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the guru has done something better than me, has a higher net worth, has achieved more than me.
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Therefore, they have this power dynamic of been there, done that, and I can take from them and I can learn from them and they can point me in the right direction and make sure I don't get off course.
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So I think a lot of us think of that as the primary form of coaching.
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But I like the idea of like accountability where it's like just show up, just check in.
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We're here to support you.
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And then peer to peer, what is – and this was not a playing question, so let's just kind of go off the rails here.
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is good, and I know we needed to kind of define what good is, but when does peer-to-peer coaching become good versus just another person giving you another piece of advice about your business?
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I would say that the worst thing about peer-to-peer coaching can become commiserating because you're all going through the mud together.
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Like you're all still in the trenches.
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And so it can become actually really negative if it's not organized very well.
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And then from a good perspective, the feedback is coming from someone that has just done it.
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And I think this is where people a lot of times will go after the guru, but you got to remember if someone built, let's call it $100 million business, they might have been going through your problem that you're going through at $3 million eight years ago, 10 years ago.
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Okay, that's before AI.
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That is before COVID.
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That's before a lot of things.
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And so it starts to become where it might be true, but it might have been true 10 years ago.
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And so peer to peer usually get like last week I did this last month.
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I did that.
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I'm doing this right now.
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It's working right now on Google.
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Like if you listen to someone like Google ads are great and like, okay, great.
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Tell me about it.
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Like, well, I have $100 million business.
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When we were at $20 million 20 years ago, we did this.
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And Google was great.
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It has absolutely no bearing on what today, how to use Google.
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And so I think if you're trying to change immediate actions, peer-to-peer is usually very helpful.
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If you're trying to think about strategy, that's where having someone that has been there, done that, and then has the next 10 years ahead of you, they already have some insights to those.
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That is helpful.
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but peer-to-peer is so great because they're going through those same things with you, and they probably have the most accurate information in a fast-moving dynamic world, things like marketing, websites, AEO, SEO, even hiring.
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Like...
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If you talk to someone in 2020 about hiring versus 2026, very different in terms of labor supply, how many people you get for applications when you put up a job ad.
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And so there's pros and cons of every one of those three.
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Accountability.
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The problem with accountability is there's not a lot of skin in the game besides disappointment.
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There's not money involved usually.
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And if there is, it's not as much.
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And so as you go, that would probably correspond with the value, like the dollar amount that you're going to pay.
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At the end of the day, if you're not going to execute, none of it matters.
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Accountability doesn't matter if you just show up at the gym.
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Having peer-to-peer doesn't matter if you're going to hear what they say and they're like, ah, discount it for whatever.
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They're in a different industry.
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They're in a different market.
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Like they just discount it.
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And then same thing with the guru.
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Like people do this all the time and it just boggles my mind.
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They'll pay a bunch of money and then they hear the information.
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They're like, well, that doesn't work for X, Y, and Z reason.
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It's like, why are you going to spend your money?
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Yeah.
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Like it's a waste.
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Yeah.
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Yeah, that's a good point.
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So when we look at coaching, it could be accountability, it could be peer to peer, it could be the guru.
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And I like those three categories.
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Like, is a good coach in any of these categories?
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Are they there to give you answers, ask better questions, or compress experience?
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Or all three or something else.
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I think all three and all different types of the coaching probably have a different flavor or like pros and cons in each of those areas.
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I think what you're talking about mostly is guru coaching.
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Yes.
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Which is I have one coach.
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They are looking at my business.
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But like, for example, I'll use my two coaches.
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So Dr. Are you going to get in this later?
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We'll get into it, but go for it.
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So Dr. Cashy, I would show up and I needed to bring what I needed to have.
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Like what was I was struggling with the business or like questions I had.
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If I didn't have questions, like we were done.
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And sometimes we'd go for hours because I had a lot to go through.
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Whereas my current coach, Cale, is very much more like he has access to all our financials, all my Stripe, QuickBooks, all my reporting.
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He's in my Slack.
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He's in my Facebook ads account.
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He's in my Google Analytics.
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The first week was just giving him access to everything.
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He's in my private messages.
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Yeah, he's in my DMs.
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No, I got to, like, do I have to filter?
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Unfiltered.
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Yeah.
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So, yeah.
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Then when we have a call, it's like he is proactively giving me instruction.
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But that type of, like, coaching, it's so much more involved.
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It's also, like, way more expensive.
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So, yeah.
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Yeah, so like kind of pivoting from that, and I do want to get into your coaches specifically, but like when you pay for a coach or a workshop or a mastermind or some sort of advisory relationship, how do you calculate whether it's worth it?
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So you just talked about like you have a new coach.
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His name's Cale.
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How are you calculating?
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OK, this is his price.
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And if you're comfortable sharing, feel free.
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Like this is his price to get coaching from him.
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How did you know this is worth it?
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Yeah, in terms of his price, I don't want to jeopardize him because I know it changes based on preferences, etc.
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So I'll just say it starts at $5,000 an hour.
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So it's a lot.
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So that way people don't bombard him.
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That's why I'm setting the floor, and yes, it goes higher than that.
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So what was your second part to that?
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The question is, like, how do you calculate whether it's worth it?
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Oh, the best coach is you can't calculate an ROI.
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And so if you're looking for an ROI, this is actually why with home service board, I went so high on price.
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I didn't want people to be like, the dollars and cents of that.
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I did the guarantee to just be like, look, I guarantee you're going to earn $100,000.
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If you have 20% margin, there's your fee.
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But I didn't want the whole calculation of ROI because that's what most people do when they're like, I'm going to pay $99.
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I'm like $50.
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How many customers would I get?
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The best coaching, if you talk to the people who have paid hundreds of thousands of dollars per hour, it is never like, well, I had dollars and cents.
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I made this 30% return on investment and I made 130 off my 100,000 I invested.
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It's not like that.
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It is usually strategic things or it is guidance and it is preventing the $3 million or $5 million or $10 million mistake or three years of wasted time and quantify what that is.
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And so it's more strategy the higher you go up.
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It is also more leadership skills the higher you go up.
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It is with confidence questioning your assumptions, whether that be the things that you kind of like batteries included when you have a guru or someone has been there and done that.
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They can just tell you, like, do this.
225
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I know it works.
226
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Your level of being able to just trust them is what everything hinges on.
227
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Because if you told me, like, hey, do not cross that street.
228
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If I trust you, I just not do it.
229
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If I didn't trust you as much, I'm like, why not?
230
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And then you have to give me an explanation.
231
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Well, there's been fast cars and like they're all of a sudden something opened up the road.
232
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They've been gaping hole, whatever.
233
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You would have to explain yourself.
234
00:11:52.839 --> 00:11:55.780
So the higher the trust, the faster we can move with the coach.
235
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What most people don't do is they just question everything about their coach and they never execute.
236
00:12:00.902 --> 00:12:04.104
And it's like when I have done this every single time I've ever had a coach.
237
00:12:04.224 --> 00:12:08.686
And that is here's the three or four things we talked about that I need to do and I will have them done.
238
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And when we get on the next call, I will have these done.
239
00:12:11.128 --> 00:12:16.574
And even like right now, the marketing company we're working with, 100% of that buying decision comes down to one thing.
240
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He told me he's worked with them and they're good.
241
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I don't need anything else.
242
00:12:21.428 --> 00:12:26.732
Like we came ready to buy from this person because it was person I trusted said to do this.
243
00:12:27.652 --> 00:12:33.116
And so I think most people get so in their head about like figuring things out and all the rest.
244
00:12:33.176 --> 00:12:38.940
If you trust the person and they have, they have verifiable experience, you should just trust them.
245
00:12:39.441 --> 00:12:41.082
And you say, well, maybe they're wrong.
246
00:12:41.142 --> 00:12:47.226
They might be, but they'll probably be, have a higher propensity or percentage or rating compared to you if you've never done what they've done before.
247
00:12:48.067 --> 00:12:49.628
And, uh, that's how I approach coaching.
248
00:12:49.648 --> 00:12:49.868
Yeah.
249
00:12:49.968 --> 00:12:56.074
Yeah, no, I appreciate that perspective, because I think what you outlined there is there's almost a decision point.
250
00:12:56.594 --> 00:13:05.763
And this is what I'm just going to make a claim here is that when you are looking at getting a coach, if you're looking for someone to commiserate with, you probably don't need a coach.
251
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If you're looking for someone to actually take actionable advice from, then go get that coach.
252
00:13:11.488 --> 00:13:13.450
Like that's kind of sounds like the line in the sand for you.
253
00:13:13.530 --> 00:13:17.395
Yeah, or get the coach to rewire the way you think to where commiserating isn't a thing you do.
254
00:13:17.615 --> 00:13:19.998
Because you've never seen a successful person that commiserates.
255
00:13:21.600 --> 00:13:22.261
That's a bold claim.
256
00:13:22.301 --> 00:13:22.742
I like that.
257
00:13:23.220 --> 00:13:23.861
No, never.
258
00:13:24.761 --> 00:13:36.171
Anytime someone does it, like, whether it be a customer, a family member, a church, someone in church, I can immediately, like, I will do everything in my power to help you, serve you, make sure things are right.
259
00:13:36.872 --> 00:13:38.653
Immediately I know that this is not a successful person.
260
00:13:38.713 --> 00:13:45.279
There's no human being that you look up to that's like they're super successful that will get in a group of people and commiserate about anything.
261
00:13:45.299 --> 00:13:49.883
They'll take ownership of something and they'll make a change or they'll adapt, but they will not commiserate.
262
00:13:50.523 --> 00:13:51.284
So what's the difference?
263
00:13:51.344 --> 00:13:52.185
Let's go down that trail.
264
00:13:52.225 --> 00:13:54.367
What's the difference between commiserating versus like venting?
265
00:13:55.108 --> 00:13:59.933
Because like from a human perspective, like there are times where you need to vent, you need to get something off your shoulders, especially.
266
00:14:00.213 --> 00:14:06.400
And I would say, you know, I've seen you vent like in professional settings, like behind closed doors, but it's not necessarily venting.
267
00:14:06.420 --> 00:14:09.964
I know that's like a very emotional word, but what's the difference between those two?
268
00:14:10.364 --> 00:14:14.628
Commiserating is that just echo chamber of victim mentality, lack of ownership.
269
00:14:14.948 --> 00:14:18.071
Venting is, hey, this is just an emotional thing that I need to get off my shoulders.
270
00:14:18.391 --> 00:14:19.512
Like, what is the balance?
271
00:14:19.552 --> 00:14:21.313
Because I feel like successful people do vent.
272
00:14:21.333 --> 00:14:21.874
They do get mad.
273
00:14:21.894 --> 00:14:23.975
Like, you've seen Elon get mad in interviews.
274
00:14:23.995 --> 00:14:25.777
You've seen people get upset that are successful.
275
00:14:26.077 --> 00:14:28.599
There's being upset or venting, and there's commiserating.
276
00:14:28.639 --> 00:14:29.260
What's that line?
277
00:14:29.566 --> 00:14:31.227
I feel like commiserating brings an audience.
278
00:14:31.708 --> 00:14:37.753
So if behind closed doors and leader team we're talking, I know there's no one going to be gathering around.
279
00:14:38.153 --> 00:14:39.815
Negativity does not draw into that room.
280
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We're going to figure out things.
281
00:14:41.676 --> 00:14:43.558
We're going to come up with solutions.
282
00:14:43.938 --> 00:14:52.605
But I'm not going to go out in front of the team with 50, 60 people and be like, this XYZ stinks or talk about the horrible landlord or whatever it is.
283
00:14:52.865 --> 00:14:55.708
That is just like I'm drawing in negativity.
284
00:14:56.268 --> 00:15:00.152
And so, um, venting, I think is like where you have a closed off system.
285
00:15:00.392 --> 00:15:10.000
It's like, Hey, I need a vent for a second or like I'm mad about something, but it's a closed off system where I'm not going to attract everyone else that might be also in neutral and bring them towards negativity.
286
00:15:10.820 --> 00:15:13.262
Um, so yeah, you have never seen me do that.
287
00:15:13.683 --> 00:15:20.548
You will, you will never see me do that in a public manner or like even talking to my coach, like I will never commiserate about negative things that are happening in the business ever.
288
00:15:21.349 --> 00:15:21.569
Um, yeah.
289
00:15:22.670 --> 00:15:24.512
So, yeah, I've been thinking about that a lot recently.
290
00:15:25.193 --> 00:15:31.840
And I think that if finding the right circle of friends, that's where it's important when it comes to business is getting around the right people.
291
00:15:32.241 --> 00:15:39.469
Because if people are constantly dwelling on negative things, like you just don't hear anyone talking about negative stuff a lot that is successful.
292
00:15:39.489 --> 00:15:39.729
Yeah.
293
00:15:39.749 --> 00:15:39.869
Yeah.
294
00:15:40.149 --> 00:15:43.931
I think about all like, let's just go like right to the echelons of people know like who we're talking about.
295
00:15:44.572 --> 00:15:45.412
Talk about Jeff Bezos.
296
00:15:45.432 --> 00:15:47.253
You talk about Elon Musk.
297
00:15:47.433 --> 00:15:48.454
Like they're talking about the future.
298
00:15:48.474 --> 00:15:49.895
They're talking about things that are exciting.
299
00:15:50.095 --> 00:15:52.416
They're talking about like, they light up about what they're doing.
300
00:15:52.716 --> 00:15:57.479
And in every one of their business, there's lawsuits, there's problems, there's issues, there's vendors, there's horrible things in their past.
301
00:15:57.739 --> 00:16:01.821
They've done stupid stuff, like all this negativity, but they're thinking about the future and the positive.
302
00:16:01.841 --> 00:16:03.422
And that's why they bring great talent.
303
00:16:03.763 --> 00:16:05.784
And so for someone that is really, uh,
304
00:16:06.384 --> 00:16:15.252
tends to commiserate or like find other people with negativity and then like they breed off of each other, they can never attract great talent because great talent doesn't want to work for someone like that.
305
00:16:16.273 --> 00:16:16.434
Yeah.
306
00:16:16.794 --> 00:16:28.966
And I think what you can do if you want to be productive to to kind of pivot it back towards coaching is go to the coach with the problem, vent to them to use a more emotional term, and then ask, what is the solution?
307
00:16:29.506 --> 00:16:30.506
Like, where do we go from here?
308
00:16:30.526 --> 00:16:32.327
Like, I don't want to commiserate.
309
00:16:32.387 --> 00:16:34.067
I don't want to be stuck in this negative state.
310
00:16:34.887 --> 00:16:36.688
I want to practice ownership of the situation.
311
00:16:36.728 --> 00:16:39.188
So let's move to the next step.
312
00:16:39.368 --> 00:16:40.728
What was that time you remember inventing?
313
00:16:41.989 --> 00:16:43.089
The leadership team.
314
00:16:43.389 --> 00:16:45.289
It was... You have it.
315
00:16:45.349 --> 00:16:46.330
You remember everything.
316
00:16:46.490 --> 00:16:48.210
It was, of course.
317
00:16:48.590 --> 00:16:52.051
It was after you moved into your new house.
318
00:16:52.451 --> 00:16:53.271
So not that long ago.
319
00:16:53.291 --> 00:16:53.611
That meeting?
320
00:16:54.151 --> 00:16:54.851
That meeting.
321
00:16:55.351 --> 00:16:57.092
It was just the leadership team and you and Bree.
322
00:16:57.112 --> 00:16:57.252
Yeah.
323
00:16:58.772 --> 00:16:59.973
And we were venting about.
324
00:17:00.273 --> 00:17:02.074
I know we had the that thing.
325
00:17:02.234 --> 00:17:02.715
It wasn't.
326
00:17:02.735 --> 00:17:03.115
That's the thing.
327
00:17:03.155 --> 00:17:03.875
It wasn't like a vent.
328
00:17:03.895 --> 00:17:04.175
That's right.
329
00:17:04.195 --> 00:17:05.436
I don't want to like you are.
330
00:17:05.516 --> 00:17:06.697
You are very emotionally stable.
331
00:17:06.737 --> 00:17:08.298
You have lower highs, higher lows.
332
00:17:08.578 --> 00:17:09.959
You're very good at riding that plane.
333
00:17:10.479 --> 00:17:13.020
But it was just a situation we were actively dealing with.
334
00:17:13.060 --> 00:17:14.721
And you just you were frustrated.
335
00:17:15.162 --> 00:17:16.302
Frustration is a fair term.
336
00:17:17.643 --> 00:17:19.464
That's when I was like, let's move on for this kind of thing?
337
00:17:19.484 --> 00:17:19.845
Yeah.
338
00:17:19.905 --> 00:17:20.385
Yeah, okay, yeah.
339
00:17:20.505 --> 00:17:23.307
And that's like, but that's fine because we were in closed doors.
340
00:17:23.327 --> 00:17:24.388
We weren't focusing on the negative.
341
00:17:24.408 --> 00:17:26.409
It's like, this is an issue we have to deal with.
342
00:17:26.829 --> 00:17:31.032
So we can be frustrated about it in the moment, but you don't let it linger.
343
00:17:31.072 --> 00:17:33.954
Like the next day it's like, all right, what's the action plan?
344
00:17:34.154 --> 00:17:36.055
All right, what are the next steps?
345
00:17:36.455 --> 00:17:36.716
So...
346
00:17:37.636 --> 00:17:38.537
I think that's healthy, though.
347
00:17:38.797 --> 00:17:48.542
Like, and I do it, you know, with my spouse, obviously with Sarah is like, have a hard day at work, like have, you know, have someone basically ghost me on a call that I was like, thought was a for sure, you know, sale, right?
348
00:17:48.802 --> 00:17:49.983
Like, oh, that's frustrating.
349
00:17:50.243 --> 00:17:51.964
There is that human emotional element.
350
00:17:52.044 --> 00:18:00.088
But like, I've never I think this is kind of a moment of learning for me is that I don't think I've ever brought commiserating thoughts to my coach.
351
00:18:00.808 --> 00:18:04.490
It's very much like, OK, these are problems, but let's let's fix them.
352
00:18:04.970 --> 00:18:14.054
And I think, too, when people look at someone like Steve Jobs, he is notoriously known for just being like harsh and always like you could paint Steve Jobs as someone who always focused on the negative.
353
00:18:14.434 --> 00:18:16.715
But what he was focused on was making the product perfect.
354
00:18:17.115 --> 00:18:21.217
And so it comes across as negativity, but it's more so like this product could be so much better.
355
00:18:21.577 --> 00:18:22.458
Let's make it better.
356
00:18:22.498 --> 00:18:23.738
Let's focus on the future.
357
00:18:23.998 --> 00:18:25.139
But it almost looks negative.
358
00:18:25.159 --> 00:18:25.699
Does that make sense?
359
00:18:25.879 --> 00:18:33.182
Yeah, and I think commiseration is not necessarily about emotion because commiseration means I'm trying to I am actively trying to draw people into negativity.
360
00:18:33.502 --> 00:18:34.203
That's the difference.
361
00:18:34.623 --> 00:18:38.925
Whereas if you have negative thoughts, bad stuff that happens, but you got to be like definitive.
362
00:18:38.945 --> 00:18:39.845
You're mad about something.
363
00:18:39.865 --> 00:18:40.406
That's fine.
364
00:18:41.406 --> 00:18:48.849
But when you're just trying to create negativity, like that's where I feel peer to peer can get very dangerous is just commiseration.
365
00:18:49.049 --> 00:18:51.991
I was like, I'm just drawing people in my vortex of negativity.
366
00:18:52.171 --> 00:18:52.351
Yeah.
367
00:18:52.451 --> 00:18:57.514
And I just have never met someone I look up to or what they've done and be like, oh yeah, they do that, none of them.
368
00:18:58.255 --> 00:19:08.542
And so I would just like, friend groups, even if it's like, if you're married, like what couples you're hanging around, what families you're hanging around, who's at church, like, I just be doing an audit, doing a friend audit.
369
00:19:09.462 --> 00:19:11.343
and be like, do these people commiserate?
370
00:19:11.363 --> 00:19:14.024
Because if I get around them, all they talk about is negativity.
371
00:19:14.564 --> 00:19:16.085
It's never serving anyone.
372
00:19:16.165 --> 00:19:17.946
Like it's just the whole way of life.
373
00:19:18.006 --> 00:19:18.706
Yeah.
374
00:19:19.206 --> 00:19:21.407
This is going on another rabbit trail of a rabbit trail.
375
00:19:21.427 --> 00:19:26.989
But in the boardroom, here's an exclusive peek for everyone who's not in the boardroom school community.
376
00:19:27.389 --> 00:19:28.990
The second month is on marriage.
377
00:19:29.230 --> 00:19:30.791
So you're talking about marriage and the marriage contract.
378
00:19:30.811 --> 00:19:31.791
I've been watching some of the videos.
379
00:19:32.291 --> 00:19:35.033
And in one of them, you talked about like a business partner.
380
00:19:35.413 --> 00:19:35.533
If –
381
00:19:36.153 --> 00:19:41.577
If you're going to get into business with someone and you hear them speak negatively about their spouse, immediately you don't want to get into business with them.
382
00:19:41.917 --> 00:19:49.483
And I was like, that's such a good rule of thumb because my wife and our kind of marriage contract or constitution, whatever you want to call it, it's like an unspoken rule.
383
00:19:49.503 --> 00:19:54.987
It's like you and anyone else will never hear me say a negative thing about my wife publicly.
384
00:19:55.528 --> 00:19:55.768
Never.
385
00:19:56.519 --> 00:19:56.719
All right.
386
00:19:56.759 --> 00:19:58.639
I love this topic inside of home service boardroom.
387
00:19:58.659 --> 00:20:03.841
This is, this is why the first month challenge is just about health and exercise.
388
00:20:04.341 --> 00:20:07.482
And we're just finishing the first month inside the community.
389
00:20:07.922 --> 00:20:16.444
And so a lot of people are posting their results after the first month because we have 30 day challenges and they had to track all their calories and they had to get 10,000 steps a day.
390
00:20:16.484 --> 00:20:16.864
And that was it.
391
00:20:17.164 --> 00:20:20.505
No, no, like specific workout, no specific food or diet.
392
00:20:21.105 --> 00:20:23.505
And just because of that, people are losing 10 plus pounds.
393
00:20:23.625 --> 00:20:25.326
Their blood pressure is coming down.
394
00:20:25.506 --> 00:20:25.986
It's amazing.
395
00:20:26.786 --> 00:20:33.312
The second month is what Lee's talking about, and that is the marriage, all about getting your spouse on the same page and going in the same direction.
396
00:20:33.652 --> 00:20:41.840
Because if that's not happening at home, how are we supposed to show up as the full version of ourselves as a leader when we have 10, 15, 20 employees when we go home?
397
00:20:42.340 --> 00:20:48.202
There's argument and there's strife and we're not rowing in the same direction and there's not collaboration and support around your goals.
398
00:20:48.442 --> 00:20:49.342
So that's what we talk about.
399
00:20:49.362 --> 00:20:53.444
It's a four hour, uh, four sections, four hours of training.
400
00:20:53.564 --> 00:21:05.648
And then there's a 30 day challenge associated with creating your marriage constitution, creating a budget or a profit and loss statement for your personal house, just like you would for your business to get you and your spouse on the same page.
401
00:21:05.888 --> 00:21:06.309
Check it out.
402
00:21:06.349 --> 00:21:07.190
Link is in the description.
403
00:21:07.270 --> 00:21:10.735
And anyone else will never hear me say a negative thing about my wife publicly.
404
00:21:11.276 --> 00:21:11.516
Never.
405
00:21:11.637 --> 00:21:13.780
We could have had the worst fight in the world this morning, which we didn't.
406
00:21:13.800 --> 00:21:14.441
She's great.
407
00:21:14.461 --> 00:21:16.303
She packed my lunch.
408
00:21:16.624 --> 00:21:17.265
It was amazing.
409
00:21:17.285 --> 00:21:19.087
She made me coffee this morning.
410
00:21:19.108 --> 00:21:19.688
She's amazing.
411
00:21:19.708 --> 00:21:20.449
Did she listen to the fun?
412
00:21:21.290 --> 00:21:22.171
Yeah.
413
00:21:22.311 --> 00:21:24.472
As soon as it gets posted, I send her a personal link.
414
00:21:24.632 --> 00:21:25.793
I said personal link.
415
00:21:25.813 --> 00:21:26.153
She is.
416
00:21:26.434 --> 00:21:27.694
Like and subscribe, baby.
417
00:21:28.295 --> 00:21:31.397
She is the original producer for longtime listeners.
418
00:21:32.698 --> 00:21:33.498
But like you just won't.
419
00:21:34.239 --> 00:21:37.781
Because it doesn't serve my marriage and it doesn't serve anyone around me.
420
00:21:38.141 --> 00:21:41.183
It would just be me looking for a laugh, which like at the expense of your spouse.
421
00:21:41.363 --> 00:21:43.565
That's so gross.
422
00:21:43.765 --> 00:21:48.828
Or to like you're just you're just you're just not representing your relationship in a positive light, which is like also gross.
423
00:21:48.848 --> 00:21:49.008
Yeah.
424
00:21:49.228 --> 00:21:51.369
So I'm just being 100% unfiltered here.
425
00:21:51.669 --> 00:21:52.889
So like just don't do it.
426
00:21:52.929 --> 00:21:57.671
Like in that, what that mentality allows is for you to be less negative in your marriage.
427
00:21:57.711 --> 00:22:03.713
So even if we did have a horrible fight this morning, you wouldn't know because I'm just not going to let that negativity impact me for the rest of the day.
428
00:22:03.933 --> 00:22:05.733
And then we go home and we work together to solve it.
429
00:22:05.874 --> 00:22:06.094
Right.
430
00:22:06.394 --> 00:22:07.114
And we didn't have a fight.
431
00:22:07.554 --> 00:22:09.515
She made me a great coffee.
432
00:22:09.535 --> 00:22:10.195
It's on my desk.
433
00:22:10.555 --> 00:22:11.515
It's fantastic.
434
00:22:11.555 --> 00:22:13.296
So back to coaching.
435
00:22:13.316 --> 00:22:13.936
Back to coaching.
436
00:22:13.956 --> 00:22:14.856
We're pivoting back here.
437
00:22:14.876 --> 00:22:15.697
Yeah.
438
00:22:16.921 --> 00:22:18.624
How and why did you pick your current coach?
439
00:22:18.664 --> 00:22:21.688
So, like, how and why was Kale the guy?
440
00:22:21.969 --> 00:22:23.051
Like, how did you get in touch with him?
441
00:22:23.071 --> 00:22:24.032
Was it a recommendation?
442
00:22:24.072 --> 00:22:25.094
Did you find him on YouTube?
443
00:22:25.174 --> 00:22:26.275
Like, walk us through that process.
444
00:22:26.295 --> 00:22:27.878
Yeah, so I'm from...
445
00:22:29.622 --> 00:22:35.345
When he came in, the thing that most coaches are looking for is like what's the problem and how can I help?
446
00:22:35.945 --> 00:22:40.887
And my thing is like I don't have any fires burning that are like massive that I need help on.
447
00:22:41.367 --> 00:22:43.168
I know like the things that are problems in the business.
448
00:22:43.188 --> 00:22:44.048
We're taking action on them.
449
00:22:44.469 --> 00:22:46.990
I need eyes in the business to see things I don't know.
450
00:22:47.630 --> 00:22:51.714
Like if I came to you and I'm like, there's a fire, you can help me put it out.
451
00:22:52.094 --> 00:22:56.719
But I might not know there's – I might not have visibility to know like that's going to cause a fire.
452
00:22:57.420 --> 00:23:00.042
And so I'm smart enough to know I don't know everything.
453
00:23:00.483 --> 00:23:03.225
And so I just – I need eyes on the business.
454
00:23:03.606 --> 00:23:07.690
And so his coaching style specifically where he's seeing all the numbers in – he's –
455
00:23:09.071 --> 00:23:21.734
by osmosis, like he's in passively in stuff, allows him to be able to get better visibility, even than Dr. Cashy, because like the problem with Dr. Cashy, not the problem, like the thing with Dr. Cashy was, I had to identify a problem, come up with a question and bring that forward.
456
00:23:22.274 --> 00:23:28.635
Whereas Cale is actively looking at opportunities in the business based on seeing all the data and then coming forward to me.
457
00:23:29.155 --> 00:23:30.135
Almost like an advisor more.
458
00:23:30.616 --> 00:23:36.977
And so that's why it's so expensive, but he's spending more than just the one hour a month with me is there's other things that he's doing.
459
00:23:37.617 --> 00:23:39.940
So do you have a timeline going into this?
460
00:23:39.960 --> 00:23:41.341
You're like, okay, this is the fit.
461
00:23:41.401 --> 00:23:43.363
This works for the current constraints of my business.
462
00:23:43.603 --> 00:23:45.646
This person has a unique perspective that will be helpful.
463
00:23:45.926 --> 00:23:46.747
We've determined that.
464
00:23:47.107 --> 00:23:54.235
Do you have a timeline for how long you expect the relationship from coach to student, to use that example, should last?
465
00:23:55.083 --> 00:24:00.348
Um, so in this specific case, uh, like for Dr. Cashy, I would have gone forever.
466
00:24:01.008 --> 00:24:03.471
Um, but he got so busy after the book launch.
467
00:24:03.671 --> 00:24:07.134
And so it would just became so many months between us being able to talk.
468
00:24:07.274 --> 00:24:11.057
And honestly, if I asked for it, it'd be more frequently, but like, I know he's more busy.
469
00:24:11.097 --> 00:24:13.539
So I ask less often, whereas we used to be on weekly basis.
470
00:24:14.000 --> 00:24:19.465
So, but if I could, I'd do forever with him because, uh, his range is outside of business as well.
471
00:24:19.585 --> 00:24:21.827
And like, there's so many other elements that I was able to glean from.
472
00:24:22.427 --> 00:24:49.930
uh for kale i think uh i trust him enough to know that and he has said like when i don't think i can help you anymore i'll let you know and when i don't think i have the next step for you or like something you can work on and take action on this month i'll let you know and so i think right now i've committed like a certain amount of months but uh i trust that after that it'd just be a matter of like hey i think you can do this and this and this and then it comes a month where it's like hey you're taking execution on everything i told you you're doing great you're good
473
00:24:50.575 --> 00:25:03.297
Yeah, and that's one of the things you told me, and we can kind of pivot a little bit towards my recent experience and some of the updates from my being coached, is you told me that when I was like, hey, I think I'm done with my coach.
474
00:25:03.337 --> 00:25:04.197
I think I'm ready to move on.
475
00:25:04.397 --> 00:25:06.778
And you were like, that's the sign of a good coach.
476
00:25:06.798 --> 00:25:08.398
They gave you what you needed.
477
00:25:08.738 --> 00:25:09.658
You built the thing.
478
00:25:09.678 --> 00:25:10.758
You solved the problem.
479
00:25:11.539 --> 00:25:15.479
You can move on if you went to them for a specific problem.
480
00:25:15.499 --> 00:25:19.820
So I guess broad stroke speaking, do you think people...
481
00:25:20.520 --> 00:25:22.023
Should I know we don't like using that term.
482
00:25:22.203 --> 00:25:25.809
Do you think some people should move on from their coaches once a problem is solved?
483
00:25:25.969 --> 00:25:28.533
Do you think they hold on to like that coaching relationship too long?
484
00:25:28.793 --> 00:25:29.895
Like what are your thoughts on that?
485
00:25:30.196 --> 00:25:35.404
I guess timeline of the coach solved the problem versus this is now just kind of a crutch or a relationship that I have.
486
00:25:35.693 --> 00:25:38.456
I think if you have them in the guru section, yes.
487
00:25:38.576 --> 00:25:40.958
It should be more temporary, like 6 to 12 months, for example.
488
00:25:41.458 --> 00:25:42.219
This is just my opinion.
489
00:25:43.240 --> 00:25:51.728
If you're in peer-to-peer or community or accountability, that's where you kind of just want to keep fostering those because peers will grow your business with you.
490
00:25:52.268 --> 00:25:57.133
And so they're going to constantly be at your level or around it, and you'll always be able to learn with them.
491
00:25:58.133 --> 00:26:05.015
if you're in some sort of accountability or a community aspect of things, that's just strengthening all the time.
492
00:26:05.095 --> 00:26:08.136
Like we just need that as entrepreneurs because it feels lonely many times.
493
00:26:08.516 --> 00:26:16.658
But if you're paying a top dollar for a really good coach, like more of the guru side, and they're honest enough, they should just tell you like, we're good.
494
00:26:16.838 --> 00:26:19.158
Like you got what you need from me and you're good to go.
495
00:26:20.259 --> 00:26:25.100
And that usually happens at like upper echelons of cost where it's like you don't –
496
00:26:25.740 --> 00:26:29.901
If they're not able to bring value, they should be honest with you and be like, hey, you're crushing it.
497
00:26:29.941 --> 00:26:33.022
Like move forward, find someone else that's like at a different level than me.
498
00:26:34.682 --> 00:26:37.923
How do you, as someone who has coached business owners, I know you do like the turnaround.
499
00:26:37.943 --> 00:26:38.683
So it's like a set.
500
00:26:39.063 --> 00:26:40.623
This is three, four hours you spend with them.
501
00:26:40.884 --> 00:26:46.645
But like coaching owners of Augusta, like do you ever feel like you don't have value to bring to them?
502
00:26:46.785 --> 00:26:51.306
Or do you feel like you've gotten to those crossroads where it's like, hey, we are at this moment.
503
00:26:51.366 --> 00:26:52.506
I've given you everything I can.
504
00:26:52.646 --> 00:26:54.227
Now I think the next thing you need is X.
505
00:26:55.767 --> 00:26:56.608
with anyone you've coached?
506
00:26:56.928 --> 00:27:03.613
This is really the biggest reason why we have home service boardroom is because like that next level of training and coaching was needed.
507
00:27:04.354 --> 00:27:07.917
And so I'm not, I'm no longer doing one-on-one with anyone.
508
00:27:09.098 --> 00:27:10.218
And it's just because of my time.
509
00:27:10.278 --> 00:27:18.345
And so, but if I can make it more, a peer-to-peer and accountability at a higher level, I can still serve people that are bigger businesses, et cetera.
510
00:27:20.046 --> 00:27:21.507
And then the other part of it too is like,
511
00:27:22.728 --> 00:27:26.532
I would not conflate even like the franchise with coaching because there's so many other things that are there.
512
00:27:26.872 --> 00:27:27.093
Right.
513
00:27:27.113 --> 00:27:31.677
So like we also do websites at Home Service Web Design, but you get two websites when you join Augusta.
514
00:27:32.097 --> 00:27:32.738
Right.
515
00:27:32.758 --> 00:27:34.460
So access to P4P software.
516
00:27:34.480 --> 00:27:36.342
There's all this other stuff with the franchise.
517
00:27:36.622 --> 00:27:42.588
When it comes to like coaching specifically, this is why in the coaching program we have a wide variety of coaches, ones that have –
518
00:27:42.928 --> 00:27:45.891
Bunch of locations and multiple millions of dollars.
519
00:27:46.172 --> 00:27:49.275
Others that are, you know, $300,000 to $500,000 in revenue.
520
00:27:49.655 --> 00:27:52.498
And we do that because some people like to hear from people ahead of them.
521
00:27:52.838 --> 00:27:54.780
But then also, like, you hear from them, great, great.
522
00:27:55.001 --> 00:28:02.588
Now I want to go to someone, like, in the trenches that's at my level so I can kind of, like, hey, what happened last week with that first employee that you hired and the second employee and the third employee?
523
00:28:02.809 --> 00:28:05.852
Because that might have been 10 years ago for this other coach that I'm working with.
524
00:28:06.272 --> 00:28:10.494
And so I feel like sometimes switching coaches is useful to get different eyes on the business, fresh eyes.
525
00:28:11.015 --> 00:28:17.679
And a lot of times even a larger business owner will miss something that someone in your peer group might pick up on because they're seeing it in their own business.
526
00:28:18.159 --> 00:28:18.859
Their eyes are fresh.
527
00:28:19.219 --> 00:28:20.220
So fresh eyes are good too.
528
00:28:20.980 --> 00:28:24.943
I don't think like it's very rare you look at top athletes that have coaches their entire career.
529
00:28:25.678 --> 00:28:30.821
Or you look at people like Tiger Woods or Michael Jordan or Roger Federer.
530
00:28:30.961 --> 00:28:35.104
You look at their coaches, they usually go like one to five years, and then they swap.
531
00:28:35.744 --> 00:28:41.267
They get other eyes on the business, other eyes on their form, their game tape, how they're doing things.
532
00:28:41.307 --> 00:28:44.189
And I think those different perspectives are helpful.
533
00:28:44.369 --> 00:28:46.651
Not to say like, oh, I left them for a better coach.
534
00:28:46.671 --> 00:28:46.851
It's not.
535
00:28:46.971 --> 00:28:49.252
I need different eyes on the business to get a different perspective.
536
00:28:49.692 --> 00:28:51.714
And so identifying your – if you have –
537
00:28:52.394 --> 00:28:57.476
clearly identifiable weaknesses, then it makes it easier to identify which coach do I need.
538
00:28:57.736 --> 00:29:01.897
So for example, if I identify, I stink at leadership, you should go find someone you look up to in their leadership style.
539
00:29:02.338 --> 00:29:05.159
If you like, I stink at marketing, you should go find someone who's really good at marketing.
540
00:29:05.479 --> 00:29:10.901
And so I'm able to usually look at a coach and be like, okay, there's certain aspects or traits that I know they're really strong in.
541
00:29:11.341 --> 00:29:12.981
Does that complement my weaknesses?
542
00:29:13.121 --> 00:29:15.002
And can I then glean more from them?
543
00:29:15.382 --> 00:29:17.303
If I went and talked to someone and I'm like, hey,
544
00:29:17.723 --> 00:29:20.364
You've done franchising up to 120, 150 locations.
545
00:29:21.085 --> 00:29:28.828
And, you know, what can you... Like, from a franchising, that vertical, I'm either ahead of them or, like, there's not gonna be a whole lot they can add to me.
546
00:29:28.869 --> 00:29:30.269
There'd be a peer-to-peer relationship.
547
00:29:30.709 --> 00:29:33.291
But if I look to them, like, okay, my goodness, they have...
548
00:29:35.012 --> 00:29:40.837
you know, 120 locations, but every location is doing 5 million a piece and it's a trampoline zone, for example.
549
00:29:41.217 --> 00:29:48.603
Okay, that's a very different because that's called capital structure and that's a part that I'm going to be weaker on because every one of their locations are going millions of dollars in debt.
550
00:29:48.964 --> 00:29:49.884
Okay, I want to learn about that.
551
00:29:50.245 --> 00:29:55.409
So then there'd be a identifiable piece that I could be observant from or learn from.
552
00:29:55.969 --> 00:30:02.415
It's almost like what you're saying is the more specific you can get about the result you're looking for, the better you'll be able to find a coach for that.
553
00:30:03.188 --> 00:30:03.488
Yes.
554
00:30:03.768 --> 00:30:07.271
Also, for like Cale, for example, I don't have a specific thing.
555
00:30:07.371 --> 00:30:07.551
It is.
556
00:30:07.851 --> 00:30:12.534
I know what his strengths are, but I also just want his eyes on the business and I want fresh eyes.
557
00:30:12.974 --> 00:30:14.075
Yeah, I like that.
558
00:30:14.395 --> 00:30:15.596
So what are your thoughts on?
559
00:30:16.056 --> 00:30:19.938
And I want to use an example and then pivot a little bit more towards myself personally.
560
00:30:19.978 --> 00:30:23.901
My transitioning with coaching is what are your thoughts on coaching?
561
00:30:24.241 --> 00:30:28.443
That's like a consistent relationship, whether it be accountability, peer to peer or a guru.
562
00:30:28.464 --> 00:30:28.564
Yeah.
563
00:30:29.604 --> 00:30:33.286
or like a one-time event seminar workshop.
564
00:30:33.707 --> 00:30:42.052
So for example, October of 2024, you took the Augusta leadership team to Jocko Willink's muster, which was a two-day leadership seminar.
565
00:30:42.692 --> 00:30:53.098
That was effectively drastically condensed coaching into 48 hours that we all could then walk away with three, four, five, six-plus months of this is what I need to work on.
566
00:30:53.118 --> 00:30:54.319
This is the skill set I need to gain.
567
00:30:54.339 --> 00:30:55.540
These are the changes I need to make.
568
00:30:56.340 --> 00:31:04.110
What is your perspective on the difference between that kind of consistent in the mud with you coaching versus this is the thing I need to solve right now.
569
00:31:04.150 --> 00:31:08.755
And therefore, I'm just going to go to this one day seminar, take this one course to solve that problem.
570
00:31:09.276 --> 00:31:11.839
When when do you make the decision to do either of those?
571
00:31:12.440 --> 00:31:14.361
I think education and coaching are conflated.
572
00:31:15.102 --> 00:31:16.783
I think coaching is very different than education.
573
00:31:16.923 --> 00:31:26.629
And so when we went to the Muster, for example, I believe that a conference is a really good way to identify a gap in your skill, but it's not necessarily coaching.
574
00:31:27.370 --> 00:31:34.434
So when we went there, the objective from my perspective is like I wanted to see what good looks like from a leadership perspective and for us to identify a gap.
575
00:31:35.295 --> 00:31:41.657
Hence the conversation afterwards of like there's this gap and that we could all be on the same page that existed.
576
00:31:42.177 --> 00:31:47.759
And so I think that conferences, one day events, two day events, it's like, oh, my word, there's a huge gap.
577
00:31:47.859 --> 00:31:55.382
Do I think that anyone is going to glean so much information and training and personalized coaching from that one or two day event?
578
00:31:55.602 --> 00:31:55.842
I don't.
579
00:31:56.402 --> 00:32:03.385
I believe that they'll realize a gap and then sometimes have the ingredients of what can make the solution, but they've gotta go back and they gotta work that.
580
00:32:03.405 --> 00:32:04.286
They gotta figure things out.
581
00:32:04.306 --> 00:32:07.147
They gotta create the systems to actually have it happen.
582
00:32:07.627 --> 00:32:13.190
And the usually more costly coaching is going to come up the person that's like a personal trainer.
583
00:32:13.450 --> 00:32:17.093
So I can give you a workout app and I can tell you what to do.
584
00:32:17.774 --> 00:32:23.658
The more expensive version of that is like, well, now you're going to have a personal trainer come tell you, walk you through those steps.
585
00:32:23.939 --> 00:32:25.640
And so the coaching is like not just the education.
586
00:32:25.680 --> 00:32:27.682
It's implementation of that education.
587
00:32:28.062 --> 00:32:32.125
And so I think one day workshops, conferences are a great way to identify skill gap.
588
00:32:32.526 --> 00:32:33.847
And then like here's all the ingredients.
589
00:32:34.427 --> 00:32:40.452
And then whether or not you're able to go bake it yourself or you need a coach to kind of be that personal trainer, a lot of it comes down to your style.
590
00:32:40.813 --> 00:32:40.953
Mm-hmm.
591
00:32:41.520 --> 00:32:42.821
Yeah, and it's about implementation.
592
00:32:42.841 --> 00:32:46.424
Are you willing to implement what you took away from that conference?
593
00:32:46.564 --> 00:32:50.007
And so to your point, I kind of want to disagree with you a little bit on the muster.
594
00:32:50.407 --> 00:32:55.271
But the reason I would disagree is because I had a one-on-one session with one of Jocko's guys, which was coaching.
595
00:32:55.631 --> 00:32:59.454
And so I was able to take, this is everything we're talking about at this conference.
596
00:32:59.854 --> 00:33:01.736
Let's condense that to where I see bottlenecks.
597
00:33:01.936 --> 00:33:02.857
Here's my situation.
598
00:33:03.517 --> 00:33:04.997
Tell me from your perspective what you see.
599
00:33:05.037 --> 00:33:07.998
And so I was able to sit down with Matt, who's one of Jocko's guys.
600
00:33:08.118 --> 00:33:10.059
And like he was the outside eyes.
601
00:33:10.119 --> 00:33:12.320
He was like, dude, you're your own bottleneck.
602
00:33:12.360 --> 00:33:13.200
Solve this problem.
603
00:33:13.240 --> 00:33:13.980
Figure this out.
604
00:33:14.220 --> 00:33:15.040
Go in this direction.
605
00:33:15.080 --> 00:33:15.941
It's so obvious.
606
00:33:16.361 --> 00:33:22.702
And so I slightly disagree with you, but I agree with you in the sense that like he made the picture clear.
607
00:33:22.722 --> 00:33:26.183
I think I would have gotten there with the content from the conference.
608
00:33:26.464 --> 00:33:27.744
It just probably would have taken me longer.
609
00:33:28.064 --> 00:33:29.404
And I have to hold myself accountable.
610
00:33:29.604 --> 00:33:31.885
So you're saying there's education versus coaching.
611
00:33:32.165 --> 00:33:33.665
Education, you're holding yourself accountable.
612
00:33:33.745 --> 00:33:38.006
Coaching, they are effectively holding you accountable and pushing you in a certain direction.
613
00:33:38.306 --> 00:33:39.307
Yeah, they're prescribing.
614
00:33:39.747 --> 00:33:42.668
Like you can go in the drugstore and have tons of medication.
615
00:33:42.708 --> 00:33:42.888
Yeah.
616
00:33:43.048 --> 00:33:44.868
That's education, like a whole bunch of information.
617
00:33:45.068 --> 00:33:46.228
I think most people have too much of that.
618
00:33:46.969 --> 00:33:52.210
But then coaching is, oh, here, let me take this one bottle out of 2,000 and give it to you because I think you need this.
619
00:33:52.890 --> 00:33:59.294
So it's that prescription process that Matt gave you that clarity.
620
00:33:59.774 --> 00:34:03.256
All of the pieces, all the ingredients, all the different drugs, quote unquote, were there.
621
00:34:03.536 --> 00:34:04.797
But he's like, ah, this one.
622
00:34:04.857 --> 00:34:05.557
This one's for you.
623
00:34:05.817 --> 00:34:05.978
Yeah.
624
00:34:06.698 --> 00:34:07.118
Yeah, that's good.
625
00:34:07.158 --> 00:34:11.781
I think people, I'll be prescriptive, is like take the opportunity to have that one-on-one.
626
00:34:11.801 --> 00:34:17.844
If you can have that connection with someone that will give you fresh eyes and you trust their perspective, just do it.
627
00:34:18.205 --> 00:34:22.227
Whether you take the prescription or not, I knew that one-on-one I would walk away with something.
628
00:34:22.247 --> 00:34:22.527
Right?
629
00:34:22.587 --> 00:34:26.611
whether it be a clear picture, whether it be something directional, whether it just be a kick in the pants.
630
00:34:26.931 --> 00:34:29.794
I as soon as they were like, hey, sign up for one on ones with our team.
631
00:34:30.134 --> 00:34:31.275
I went and did it immediately.
632
00:34:31.295 --> 00:34:34.558
Like as soon as I saw that email, because I was like, I will get something out of this.
633
00:34:34.939 --> 00:34:41.465
If I come in and come at it with like fresh eyes and ultimately like with a student perspective that they have something of value to give to me.
634
00:34:41.845 --> 00:34:45.309
So I do want to pivot a little bit to my current situation.
635
00:34:45.329 --> 00:34:47.491
So I have left my coach, who's awesome.
636
00:34:47.531 --> 00:34:49.253
I had the breakup Zoom call.
637
00:34:49.974 --> 00:34:52.216
He was like, dude, this doesn't have to be this formal.
638
00:34:52.256 --> 00:34:53.197
I was like, it's not formal.
639
00:34:53.458 --> 00:34:55.179
I just want to thank you like person to person.
640
00:34:55.219 --> 00:34:57.762
I know we're virtual, but like, I wanted to thank you to your face.
641
00:34:57.782 --> 00:34:59.744
Like, I really appreciated his coaching.
642
00:34:59.784 --> 00:35:00.005
And so
643
00:35:00.865 --> 00:35:01.986
I explained that pivot to you.
644
00:35:02.026 --> 00:35:09.149
And one of the things we alluded to on the last pod is that you have so graciously allowed me to attend Alex Ramozzi's offers workshop.
645
00:35:09.430 --> 00:35:11.571
So Alex is doing an offers workshop this fall.
646
00:35:11.911 --> 00:35:13.632
I think this was a pivot for me for coaching.
647
00:35:13.652 --> 00:35:25.758
And I guess why I'm kind of equating a two-day workshop to coaching is because I have identified this one specific gap that we currently have as a franchise, which is how do I better package the offer for our ICP, our ideal customer profile?
648
00:35:26.218 --> 00:35:30.342
And I feel like my coach previously helped me build a sales system.
649
00:35:30.702 --> 00:35:33.064
The structure, the tracking, the flow, the scripts.
650
00:35:33.365 --> 00:35:35.146
We've built a sales system, and that's what I needed him for.
651
00:35:35.847 --> 00:35:39.370
Now I need to better package the offer and use that system appropriately.
652
00:35:39.650 --> 00:35:41.332
And so that's the transition I'm going through.
653
00:35:41.932 --> 00:35:43.654
How do you see that from an outside perspective?
654
00:35:43.674 --> 00:35:45.275
I guess give me like live feedback.
655
00:35:45.295 --> 00:35:46.576
We've already paid for my seat at –
656
00:35:47.417 --> 00:35:48.017
at the workshop.
657
00:35:48.038 --> 00:35:49.138
So can't take it back now.
658
00:35:50.419 --> 00:35:51.560
Like, what is your perspective?
659
00:35:51.580 --> 00:35:56.903
Like boss to employee, like give me your outside perspective on how I'm approaching coaching or the gaps that I see.
660
00:35:57.283 --> 00:35:57.444
Yeah.
661
00:35:57.464 --> 00:35:58.044
I think it's interesting.
662
00:35:58.064 --> 00:36:00.325
Cause like most of the people there are going to be the founders.
663
00:36:00.446 --> 00:36:00.606
Yeah.
664
00:36:00.866 --> 00:36:04.528
And so even when Liz went to the other one, it was, uh, it's like a bunch of founders.
665
00:36:04.548 --> 00:36:06.489
So I, I really like having you guys there.
666
00:36:07.070 --> 00:36:08.351
Uh, cause I think that energy is good.
667
00:36:08.911 --> 00:36:16.476
Uh, the other, the thing is this, once I knew you were going, I had to like put all these breaks in my brain cause I wanted to solve that problem.
668
00:36:16.496 --> 00:36:16.556
Um,
669
00:36:17.176 --> 00:36:18.676
I wanted to figure that part.
670
00:36:19.237 --> 00:36:20.237
I love that stuff.
671
00:36:20.337 --> 00:36:21.177
Let's figure out.
672
00:36:22.517 --> 00:36:24.138
We've just sold another executive model.
673
00:36:24.778 --> 00:36:25.678
It's now three or four.
674
00:36:26.598 --> 00:36:28.199
It's becoming more into the sales process.
675
00:36:28.299 --> 00:36:32.380
That's the type of people coming to Augusta now that has that kind of capital and they want to invest.
676
00:36:32.520 --> 00:36:37.001
It's like, how do we change this offer besides just a big discount on the upfront?
677
00:36:37.021 --> 00:36:38.681
Which right now, it's like what?
678
00:36:38.721 --> 00:36:39.921
60% off, technically.
679
00:36:39.981 --> 00:36:41.762
60% off if you go to the executive route.
680
00:36:42.122 --> 00:36:42.462
But like...
681
00:36:43.162 --> 00:36:45.024
you know, how can we package this better?
682
00:36:45.144 --> 00:36:46.985
I would love to grab my teeth into that.
683
00:36:47.025 --> 00:36:49.047
And it was on my list, like long list.
684
00:36:49.307 --> 00:36:50.668
So it wasn't like in this sprint or anything.
685
00:36:51.089 --> 00:36:52.650
But it was like, we need to rethink this.
686
00:36:52.890 --> 00:36:55.352
So once you brought it up, I'm like, okay, I need to shut that off.
687
00:36:55.393 --> 00:36:57.634
Because I wanted to so badly go down that path.
688
00:36:57.975 --> 00:36:59.476
So I'm really looking forward to what you come back with.
689
00:36:59.536 --> 00:37:02.839
But I have had to actually like, you know, laying in bed and you're thinking about it.
690
00:37:02.859 --> 00:37:04.400
And you're like, no, no.
691
00:37:04.420 --> 00:37:06.162
Lee is going to come up with this information.
692
00:37:06.582 --> 00:37:07.683
And so I'm looking forward to it.
693
00:37:07.703 --> 00:37:09.424
Yeah, but I want your perspective, though.
694
00:37:09.444 --> 00:37:13.346
It's not to say, like, this is a solution and you couldn't give it to me or you and I couldn't workshop it.
695
00:37:13.626 --> 00:37:16.908
I think that's the balance of as an employee, you know, this dynamic.
696
00:37:16.928 --> 00:37:19.789
It's like it is my responsibility to package our offer.
697
00:37:19.869 --> 00:37:23.051
Like, that is my job as your sales guy is like package the offer.
698
00:37:23.271 --> 00:37:23.992
Make it attractive.
699
00:37:24.032 --> 00:37:25.033
Make the copy correct.
700
00:37:25.053 --> 00:37:26.254
Have the website look a certain way.
701
00:37:26.515 --> 00:37:29.718
Have the sales script and the flow of information be accurate for the buyer.
702
00:37:29.958 --> 00:37:30.739
Like that's the goal.
703
00:37:31.099 --> 00:37:36.605
But the thing that I'm trying to, I guess, practice ownership over is like this is my job to solve that problem.
704
00:37:36.665 --> 00:37:39.408
And I think the offers workshop, it will be an unlock for me.
705
00:37:39.809 --> 00:37:44.634
And to me, in full vulnerability and unfiltered spirit is I feel it's a skill gap.
706
00:37:44.934 --> 00:37:47.237
Like I see all the value we do bring at Augusta.
707
00:37:47.757 --> 00:37:53.184
I have a hard time sometimes packaging it appropriately for the prospective owner on the call.
708
00:37:53.484 --> 00:38:03.316
Because the thing with selling a franchise is that some people want to only talk about like the masterminds and the access to you and kind of the network that is Augusta.
709
00:38:03.796 --> 00:38:08.998
Some people only want to talk about the technical support, the software, the website, the lead flow.
710
00:38:09.238 --> 00:38:12.340
Some people only want to talk about administrative support, command center, whatever it is.
711
00:38:12.540 --> 00:38:13.900
And then some people want to talk about everything.
712
00:38:14.341 --> 00:38:22.024
And so it's hard to package an offer without going down all those rabbit trails because you want someone to be confident when they make that buying decision.
713
00:38:22.084 --> 00:38:23.084
That's ultimately the goal.
714
00:38:23.244 --> 00:38:24.465
You want them to like, know, and trust.
715
00:38:24.845 --> 00:38:26.846
And the knowing part with selling a franchise is very hard.
716
00:38:27.186 --> 00:38:32.593
Because there are so many variables and they're signing a 10-year marriage contract with you, as we like to jokingly say.
717
00:38:32.613 --> 00:38:34.815
Like we are saying we're going to do business with you for 10 years.
718
00:38:35.156 --> 00:38:44.627
So how do I build the offer in a very clear and concise way to make you be willing to make that commitment without having to have a bunch of calls and over-explain everything?
719
00:38:44.888 --> 00:38:45.749
Does that make sense?
720
00:38:45.909 --> 00:38:46.269
Yeah, 100%.
721
00:38:47.030 --> 00:38:47.410
Yeah.
722
00:38:47.450 --> 00:38:50.851
So I don't want to contaminate your thoughts going into that because I do have some ideas.
723
00:38:50.871 --> 00:38:51.091
Yeah.
724
00:38:51.372 --> 00:38:53.812
But I think if I threw them at you, I don't want you going.
725
00:38:53.872 --> 00:38:56.593
I want you to have no preconceived notions going into the workshop.
726
00:38:56.853 --> 00:39:01.415
So we start with a blue cam, like a blue sky instead of like, here's kind of stuff Mike said.
727
00:39:01.495 --> 00:39:04.436
So that's why I've like really held back since you mentioned it.
728
00:39:04.756 --> 00:39:04.956
Yeah.
729
00:39:05.236 --> 00:39:07.837
Do you feel like and this was a kind of a follow up question.
730
00:39:09.117 --> 00:39:13.159
And so I'll ask it without, you know, with with the fear of being judged.
731
00:39:13.679 --> 00:39:16.740
But do you believe and I was trying to figure out how to structure this question.
732
00:39:17.541 --> 00:39:19.223
You always your free leads are great.
733
00:39:20.264 --> 00:39:21.645
My prefaces.
734
00:39:22.546 --> 00:39:27.752
Do you believe it is a sign of business maturity when you have just one thing to focus on?
735
00:39:28.793 --> 00:39:30.455
No, I think that it is...
736
00:39:32.882 --> 00:39:33.703
What you're trying to get to, yes.
737
00:39:33.743 --> 00:39:34.664
It's a loaded question.
738
00:39:34.764 --> 00:39:37.126
What you're trying to get to is yes.
739
00:39:37.846 --> 00:39:45.213
I would say I would slightly change it, and that is the ability to be able to isolate down to focusing on one thing.
740
00:39:45.873 --> 00:39:47.935
Having one thing is like never going to happen.
741
00:39:48.155 --> 00:39:50.838
There's always 100 things that need attention that should be done.
742
00:39:51.078 --> 00:39:51.899
Oh, my post the other day.
743
00:39:51.919 --> 00:39:52.819
You see my post the other day?
744
00:39:53.320 --> 00:39:54.501
Yeah, yeah, yeah.
745
00:39:54.561 --> 00:39:55.302
That would be my answer.
746
00:39:56.007 --> 00:39:58.229
I was thinking about this in bed at 2 in the morning.
747
00:39:58.249 --> 00:40:02.373
I don't know why today I'm always thinking about everything in bed.
748
00:40:02.453 --> 00:40:09.520
But it was something along the lines of the hardest part in business is not fighting the biggest fire.
749
00:40:09.700 --> 00:40:13.023
It's allowing the other 99 to burn while you build a hydrant.
750
00:40:13.683 --> 00:40:14.304
That's the hard part.
751
00:40:14.724 --> 00:40:16.306
So, yes, you've got to focus on the one major thing.
752
00:40:16.566 --> 00:40:16.806
Yes.
753
00:40:18.027 --> 00:40:18.788
That's not the hard part.
754
00:40:18.868 --> 00:40:19.869
The hard part is...
755
00:40:21.610 --> 00:40:23.931
Picking of the hundred fires, which one am I going to focus on?
756
00:40:24.171 --> 00:40:25.812
So prioritization is the hardest part.
757
00:40:26.532 --> 00:40:30.673
But yes, focusing on one thing is the likelihood of you accomplishing something is going to be higher.
758
00:40:31.174 --> 00:40:34.195
But it's actually all the other things you have to say no to and just let them keep burning.
759
00:40:34.235 --> 00:40:34.855
That's the harder part.
760
00:40:35.778 --> 00:40:41.299
Yeah, because the reason I ask it is not specifically for me, but I feel like I needed generalized coaching.
761
00:40:41.459 --> 00:40:43.979
I needed someone who had built a sales system before me.
762
00:40:43.999 --> 00:40:50.280
And like my coaches worked with Walmart and like huge publicly traded companies and like built out massive sales structures for them.
763
00:40:50.340 --> 00:40:51.241
Like he knows what he's doing.
764
00:40:51.261 --> 00:40:51.881
He's very niche.
765
00:40:51.901 --> 00:40:53.701
He was a great coach for the time to build it.
766
00:40:53.981 --> 00:41:03.703
Now I feel like I've identified like the one problem, the one bottleneck that gets us from zero to one in terms of the new offer, executive models, going up market, all of these different things.
767
00:41:05.363 --> 00:41:11.529
I'm just – I don't know if that's a signal for me that like this is business maturity from a sales perspective because there are a million things that could change.
768
00:41:11.549 --> 00:41:15.792
Like literally yesterday I was working with my chat GPT and it was like I got to change this slide.
769
00:41:15.853 --> 00:41:17.314
And then in the webinar, I got to say this.
770
00:41:17.594 --> 00:41:19.556
And then this email follow experience, I need to do this.
771
00:41:19.736 --> 00:41:22.859
And then I made a new sequence for a different like lead and like all this stuff.
772
00:41:22.879 --> 00:41:24.520
And I'm like – but those are all the little things.
773
00:41:24.580 --> 00:41:27.843
I need to just focus on the one big piece that will be the unlock.
774
00:41:27.903 --> 00:41:28.224
And so –
775
00:41:28.624 --> 00:41:37.612
I think I was seeing like, like JP has really opened my eyes, Jonathan Potocnik and your podcast with him, that like every podcast he references like his marketing package.
776
00:41:38.032 --> 00:41:41.154
And I'm just like, at some point, and honestly, I'm like, dude, stop talking about it.
777
00:41:41.515 --> 00:41:42.616
What have you been working on this week?
778
00:41:42.856 --> 00:41:48.040
I tried to knock out, finish up this marketing calendar, tried to finish up this master task list.
779
00:41:48.180 --> 00:41:49.722
I built my entire marketing calendar.
780
00:41:49.742 --> 00:41:51.643
I built that entire task thing we've talked about.
781
00:41:51.663 --> 00:41:52.444
It's like, what are you working on?
782
00:41:52.544 --> 00:41:53.985
My task list and my marketing calendar.
783
00:41:54.005 --> 00:41:55.967
That marketing calendar was so complicated.
784
00:41:57.528 --> 00:42:00.311
But in another way, that's just like the human reaction.
785
00:42:00.832 --> 00:42:08.259
But in another way, I'm like, it shows how much time and effort he is putting into building something good.
786
00:42:09.212 --> 00:42:17.295
Like, and that is something that is a perspective that I want to have and realizing that there is a gap between my current skill set to where we want to be.
787
00:42:17.775 --> 00:42:19.516
And I need to build that thing that is good.
788
00:42:19.696 --> 00:42:22.657
So I just need to focus all my time and attention on this one thing.
789
00:42:22.677 --> 00:42:24.618
And that is our offer to join Augusta.
790
00:42:25.358 --> 00:42:26.978
So my thoughts on that.
791
00:42:26.998 --> 00:42:27.519
That's really it.
792
00:42:27.539 --> 00:42:28.519
There's no question there.
793
00:42:28.539 --> 00:42:29.919
That's me just spewing, I guess.
794
00:42:29.939 --> 00:42:31.280
The books help me do this a lot.
795
00:42:31.680 --> 00:42:32.522
The books helped me do this.
796
00:42:32.962 --> 00:42:37.709
Because, like, it's so much work and effort, and it takes months and months, if not years, to, like, get it good.
797
00:42:38.450 --> 00:42:41.314
And then you redo it, and you finish the draft, and you're like, okay, let's do it again.
798
00:42:41.395 --> 00:42:42.656
And you're like, ah.
799
00:42:42.917 --> 00:42:45.521
And so it really helped me hone in the skill of, like,
800
00:42:47.503 --> 00:42:51.225
It's not the first... One coat of paint gets it like 98%.
801
00:42:51.365 --> 00:42:55.888
The second coat of paint gets it at 99%.
802
00:42:56.148 --> 00:42:56.468
Then 99.5%.
803
00:42:56.488 --> 00:42:57.168
Then 99.8%.
804
00:42:57.489 --> 00:42:58.629
And then 99.9%.
805
00:42:58.669 --> 00:43:00.190
It's like how many coats of paint do you do?
806
00:43:00.770 --> 00:43:04.833
And so there's diminishing returns, but also that's where all of the benefits are.
807
00:43:04.853 --> 00:43:09.015
Like Olympians, it's the top 0.01% that actually make money.
808
00:43:09.216 --> 00:43:09.416
Yeah.
809
00:43:09.436 --> 00:43:10.937
Like make a full-time career of it.
810
00:43:11.297 --> 00:43:12.818
And so getting into that, it's like...
811
00:43:13.638 --> 00:43:18.560
So much effort and like focus has to be on one thing typically to be able to get you that good at it.
812
00:43:19.260 --> 00:43:20.500
Yeah.
813
00:43:21.020 --> 00:43:24.621
How do you feel about your employees getting outside coaching?
814
00:43:24.681 --> 00:43:25.482
I've been really open to it.
815
00:43:25.502 --> 00:43:26.322
You mean like me personally?
816
00:43:26.342 --> 00:43:26.542
Yeah.
817
00:43:26.942 --> 00:43:27.882
I've been really open to it.
818
00:43:28.042 --> 00:43:29.083
Yeah.
819
00:43:29.323 --> 00:43:31.683
I just wanted to know because are any other – okay.
820
00:43:32.044 --> 00:43:39.686
Eddie, has anyone else on any of your leadership teams gotten coaching to the level I got with my coach, which was like very one-on-one, weekly calls?
821
00:43:39.726 --> 00:43:39.846
Yeah.
822
00:43:40.366 --> 00:43:42.988
I don't think one-on-one, but I'd be very much open to it.
823
00:43:43.128 --> 00:43:46.351
Because, like, I've given them all budgets for training.
824
00:43:46.792 --> 00:43:53.878
And so they absolutely, if they found someone that they, like, because the nice thing about sales, there's a lot of crossover.
825
00:43:54.058 --> 00:43:54.258
Yeah.
826
00:43:54.458 --> 00:43:54.698
Right?
827
00:43:54.759 --> 00:43:56.380
It's, like, very crossover.
828
00:43:56.640 --> 00:44:05.428
So where, like, other departments, it might be where it's, like, I have to get this coach for this one very niche thing, and I have to swap over here because, like, they don't have any context to what's happening over here.
829
00:44:05.928 --> 00:44:06.649
So it's a little harder.
830
00:44:06.689 --> 00:44:07.610
Sales is very much, like,
831
00:44:08.430 --> 00:44:13.253
You have your lead, and then you have your offer, you have your sales call, you have funnels, you have automations.
832
00:44:13.753 --> 00:44:16.135
You can get a lot of cross-pollination between industries.
833
00:44:17.396 --> 00:44:22.439
But they have all done different types of coaching, I'd say, whether it be conferences, workshops.
834
00:44:23.179 --> 00:44:25.100
They have done mentorship stuff.
835
00:44:25.160 --> 00:44:30.263
So even just finding people that are their role in other businesses, like reaching out to them.
836
00:44:30.643 --> 00:44:34.165
And so I've talked about it with Nick, Liz, other people on other leadership teams.
837
00:44:34.446 --> 00:44:35.866
So most of them have some sort of...
838
00:44:36.868 --> 00:45:02.333
budget around it finding like a direct coach in their industry or their specific is a little harder i would say uh but they're doing something yeah and that's where like i saw me like oh look at me i had a coach because it is fine easy to find a sales coach but it's hard to find the right sales coach because i didn't need a sales trainer i didn't need someone to help me overcome objections i needed someone who has built out large sales systems before and that was hard to find so do you
839
00:45:03.093 --> 00:45:16.025
When do you feel like, and we can use me for example, because when I asked you if I could kind of start doing this coaching with my previous coach, how did you make the decision of like, I support this versus I'm skeptical of this?
840
00:45:16.465 --> 00:45:18.447
Like what went through your brain during that process?
841
00:45:18.938 --> 00:45:21.820
I didn't have the time to spend that kind of time helping you do it.
842
00:45:22.101 --> 00:45:24.322
I have never done it the level that we wanted to get to.
843
00:45:24.863 --> 00:45:26.664
And so it was a fast track.
844
00:45:26.764 --> 00:45:28.246
It was an easy way to do it.
845
00:45:28.386 --> 00:45:31.708
Like in terms of ROI, it was like very straightforward.
846
00:45:31.748 --> 00:45:33.470
Also, again, different eyes on the business.
847
00:45:34.341 --> 00:45:44.446
So if he came in and was like immediately, this is totally wrong, like this is fundamentally your issue, it's helpful just to get other eyes on the business that have experience in that discipline.
848
00:45:44.906 --> 00:45:49.008
And so I've done the same thing with like Command Center or even Owner Success.
849
00:45:49.028 --> 00:45:52.610
It was like get other people that I know have done this sort of stuff.
850
00:45:52.630 --> 00:45:53.750
I'm like, hey, can you just look at this?
851
00:45:53.810 --> 00:45:54.931
I'm like, am I off?
852
00:45:55.251 --> 00:45:56.291
And they're not necessarily coaches.
853
00:45:56.351 --> 00:46:01.274
It's just like, hey, I'll pay a thousand bucks, hop on a call for 30 minutes, and I just want to go run some stuff by you.
854
00:46:01.854 --> 00:46:03.095
And then you get some good perspective.
855
00:46:03.115 --> 00:46:03.375
Like, okay.
856
00:46:03.395 --> 00:46:03.575
Okay.
857
00:46:03.975 --> 00:46:05.416
I thought this was a raging fire.
858
00:46:05.696 --> 00:46:07.637
And they're like, no, no, like this is totally normal.
859
00:46:07.797 --> 00:46:08.277
I'm like, okay.
860
00:46:08.317 --> 00:46:08.737
All right.
861
00:46:08.757 --> 00:46:09.157
Thank goodness.
862
00:46:09.177 --> 00:46:10.018
I'm not completely insane.
863
00:46:10.578 --> 00:46:17.901
At what revenue level do you feel that business owners should allow their employees to get coaching?
864
00:46:19.792 --> 00:46:25.376
I think I said last time I said like if someone identifies a need and then is like this thing will solve my problem.
865
00:46:25.717 --> 00:46:27.078
Can I have budgets like yeah sure.
866
00:46:27.098 --> 00:46:27.518
Yeah.
867
00:46:28.459 --> 00:46:28.619
Yeah.
868
00:46:28.659 --> 00:46:31.421
Like this is the hack for any if there's an employee listening by the way.
869
00:46:31.441 --> 00:46:36.724
I'll now spill the beans is if you say you have a skill gap at least for me.
870
00:46:37.785 --> 00:46:39.407
Whatever you want, it's all yours.
871
00:46:39.467 --> 00:46:43.790
Like that's when when you were asking for a budget to be able to solve the problem.
872
00:46:43.810 --> 00:46:45.272
Like that was like, oh, OK. Yeah.
873
00:46:45.752 --> 00:46:45.952
Yes.
874
00:46:46.052 --> 00:46:55.701
Because if someone's humble enough to realize they have a skill gap, it means that whatever they are about to spend money on, they will likely receive from it because they're in the position of opening themselves up.
875
00:46:55.965 --> 00:47:04.927
Because if I have not identified the problem and then they've identified that they have a problem, like if they've identified the problem, I can't identify the solution.
876
00:47:05.007 --> 00:47:06.167
Then, yes, please go get coaching.
877
00:47:06.688 --> 00:47:10.888
There are some times, though, like I do think I could solve the problem, but I don't have the time to solve the problem.
878
00:47:10.908 --> 00:47:12.629
So it's like, yes, please go get coaching.
879
00:47:13.009 --> 00:47:19.851
And there's other times where it's like I don't think it's a problem, but I need them to get confirmation from someone else besides me so that we're not butting heads all the time.
880
00:47:20.411 --> 00:47:25.272
So I think all of those cases lead to like allow your team members to get coaching.
881
00:47:26.712 --> 00:47:29.154
So to your point, because you said it's like a timing thing.
882
00:47:29.534 --> 00:47:33.416
Let's just use the Hormozy workshop, for example.
883
00:47:33.717 --> 00:47:34.717
I'm going to go there for two days.
884
00:47:35.478 --> 00:47:46.764
Do you think we would have a similar product if you and I just locked ourselves in this room for 48 hours to make that to restructure the offer for Augusta versus what I'll get out of the four hours?
885
00:47:46.784 --> 00:47:46.965
Yeah.
886
00:47:48.125 --> 00:47:53.969
But the thing is, I believe that it's also a matter of it's not just like our time cost of four hours.
887
00:47:54.509 --> 00:47:55.130
It is.
888
00:47:56.290 --> 00:48:04.776
There's five percent where we miss the one word, the one little sentence, the one like, hey, just make sure you do this on that email sequence or make sure you just don't do this.
889
00:48:05.276 --> 00:48:07.418
That's what we would miss because we haven't done it before.
890
00:48:07.598 --> 00:48:08.658
Yeah.
891
00:48:08.739 --> 00:48:12.341
So we have sold, I guess our highest ticket is thirty five thousand dollars right now.
892
00:48:12.753 --> 00:48:13.993
Well, the executive is $75,000.
893
00:48:14.013 --> 00:48:14.654
$75,000.
894
00:48:14.694 --> 00:48:14.974
Yeah, right.
895
00:48:15.214 --> 00:48:16.234
So that's our highest ticket.
896
00:48:16.514 --> 00:48:17.595
That's the one we need help with.
897
00:48:17.635 --> 00:48:21.856
But I would say our most confident offer, the $35,000 one, where we already have a decent offer.
898
00:48:21.876 --> 00:48:23.557
It's like you can leave at any time.
899
00:48:23.577 --> 00:48:25.598
It's a flat monthly fee, and you get your $35,000 back.
900
00:48:27.502 --> 00:48:28.403
It's a pretty good offer.
901
00:48:28.743 --> 00:48:31.105
And so we've had no problem with that one.
902
00:48:31.185 --> 00:48:38.591
It's the other one where they're like, whether I get the money back or not, I'm just like, I'm going to be spending a lot of money building these big businesses out, and I'm going to be getting GM the whole lot.
903
00:48:38.611 --> 00:48:43.836
It's like, that's great and all, but me saving 50 grand is not going to be a deal breaker here.
904
00:48:43.936 --> 00:48:44.116
Yeah.
905
00:48:44.296 --> 00:48:44.496
Right?
906
00:48:44.536 --> 00:48:46.358
It's like, are we going to make millions of dollars?
907
00:48:46.378 --> 00:48:47.038
That's what I want to know.
908
00:48:47.078 --> 00:48:47.219
Yeah.
909
00:48:47.539 --> 00:48:51.102
And so we have not nailed that one.
910
00:48:51.262 --> 00:48:54.104
And do I think if we locked ourselves in for four hours, we'd get pretty close?
911
00:48:54.164 --> 00:48:54.425
Yes.
912
00:48:54.525 --> 00:48:54.745
Yeah.
913
00:48:55.640 --> 00:48:56.441
That's exciting to hear.
914
00:48:56.481 --> 00:49:04.268
Also, the confidence in the offer that you present will be higher when you know you're talking to people who have done offers that are a million dollars, two million dollars.
915
00:49:04.388 --> 00:49:08.391
And so I want your confidence in the offer to be higher than just us figuring it out.
916
00:49:08.691 --> 00:49:08.852
Yeah.
917
00:49:09.012 --> 00:49:12.495
It's that being in the room element of like why do people go to live events?
918
00:49:12.555 --> 00:49:13.395
You want to be in the room.
919
00:49:13.415 --> 00:49:14.376
You want to feel that energy.
920
00:49:14.657 --> 00:49:17.139
You want to hear it directly from the person who's done it before.
921
00:49:17.159 --> 00:49:17.299
Yeah.
922
00:49:17.459 --> 00:49:21.783
And I think that's also the unlock for me is like that motivation that, OK, we are going on market.
923
00:49:21.884 --> 00:49:23.445
This is a different buyer profile.
924
00:49:23.805 --> 00:49:29.992
A lot of if we are going to go up market, like people, you know, that that are that have two, three million liquid looking for investment opportunities.
925
00:49:30.432 --> 00:49:32.094
They're not on YouTube watching my candies.
926
00:49:32.334 --> 00:49:33.776
So they're coming to those calls with me cold.
927
00:49:34.116 --> 00:49:35.197
Like, who is this guy?
928
00:49:35.557 --> 00:49:38.040
And like, why should I join this CEO's company?
929
00:49:38.581 --> 00:49:39.622
And so the offer has to be right.
930
00:49:39.662 --> 00:49:41.223
So anyways, last question here.
931
00:49:41.263 --> 00:49:43.325
I'll just add this one thing for the founders that are listening.
932
00:49:44.086 --> 00:49:48.531
The other part of it is I want you to come up with the offer because you will deploy discretionary effort.
933
00:49:49.352 --> 00:49:49.572
Fair.
934
00:49:50.172 --> 00:49:53.616
If we put it together, this would be Mike's idea or our idea.
935
00:49:54.036 --> 00:49:55.818
It would not be something that I fully believe in.
936
00:49:55.838 --> 00:49:57.340
I want to prove to Mike that this is right.
937
00:49:57.600 --> 00:49:58.681
Yeah, fair.
938
00:49:58.981 --> 00:50:01.284
I know when I send you to acquisition, you want the return.
939
00:50:01.504 --> 00:50:04.847
You obviously hear about the company and you want to see that there's a return on that investment.
940
00:50:05.108 --> 00:50:09.973
And so whatever you learn, you're going to implement and execute much better than if we came up with the idea.
941
00:50:10.193 --> 00:50:11.194
Yeah, that's a good point.
942
00:50:11.214 --> 00:50:13.016
And that's the hint, the real clincher.
943
00:50:13.036 --> 00:50:13.636
That's a good point.
944
00:50:13.656 --> 00:50:14.057
That's fair.
945
00:50:14.597 --> 00:50:16.900
I like to think I can strip out a little bit of that ego, though.
946
00:50:17.120 --> 00:50:18.241
I feel like I've worked on that.
947
00:50:18.401 --> 00:50:22.603
Yeah, but even with your coach, like you want to want to prove to me like, hey, this is the things that we've changed.
948
00:50:22.623 --> 00:50:23.424
These are the process we've changed.
949
00:50:23.444 --> 00:50:24.124
These are the automations.
950
00:50:24.464 --> 00:50:26.886
And have evidence that the investment made was good.
951
00:50:26.966 --> 00:50:27.126
Yeah.
952
00:50:27.426 --> 00:50:37.752
And so I would just encourage anyone to allow coaching mostly so that way if they do not have that humility to want to prove their worth, though, that's a problem.
953
00:50:38.332 --> 00:50:42.499
Like if you were like, Hey, I want the $5,000 to go to an acquisition.com offer thing.
954
00:50:43.120 --> 00:50:46.545
And like, I don't really see a need, but I just like to be in the room as you feel the energy.
955
00:50:46.585 --> 00:50:48.428
I love to see Alex and Layla and see how they're doing.
956
00:50:48.929 --> 00:50:49.891
I'd be like, okay, cool.
957
00:50:49.931 --> 00:50:50.491
Go for it.
958
00:50:50.972 --> 00:50:51.233
But,
959
00:50:53.122 --> 00:50:59.268
If you don't, if you have not done, had the humility to realize you have that skill gap, like you just mentioned, like most people can't do that.
960
00:50:59.869 --> 00:51:02.371
They just go to the event and they expect their boss to pay for coaching and training.
961
00:51:02.391 --> 00:51:04.473
And it's like, well, like you haven't even identified the problem.
962
00:51:05.134 --> 00:51:06.195
And so you're not going to get the solution.
963
00:51:06.555 --> 00:51:08.477
If you can't identify the problem, you're going to go there and have like a good time.
964
00:51:08.937 --> 00:51:11.699
You've identified the problem and you've realized they have the solution.
965
00:51:12.200 --> 00:51:14.361
And when you do that, you will execute.
966
00:51:14.381 --> 00:51:15.602
I always talk about the three steps, right?
967
00:51:15.662 --> 00:51:16.923
Problem, solution, execution.
968
00:51:17.324 --> 00:51:19.646
If you know the problem, you go to an event and get the solution.
969
00:51:19.706 --> 00:51:20.846
And I'm out of the equation.
970
00:51:21.127 --> 00:51:23.388
You will execute with like so much for veracity.
971
00:51:23.408 --> 00:51:24.529
Is that a word?
972
00:51:24.569 --> 00:51:25.070
Veracity?
973
00:51:25.230 --> 00:51:25.390
Yeah.
974
00:51:25.410 --> 00:51:26.171
Ferocity.
975
00:51:26.191 --> 00:51:26.811
There you go.
976
00:51:26.831 --> 00:51:27.452
Ferocity.
977
00:51:27.992 --> 00:51:29.433
Let's look that up.
978
00:51:29.633 --> 00:51:32.956
Ferocity is like a marriage of velocity and ferocity.
979
00:51:32.976 --> 00:51:33.136
Yeah.
980
00:51:33.296 --> 00:51:34.737
Just mashed together.
981
00:51:34.797 --> 00:51:35.178
There you go.
982
00:51:35.358 --> 00:51:35.918
Ferocity.
983
00:51:35.958 --> 00:51:36.138
Yeah.
984
00:51:36.199 --> 00:51:36.479
Okay.
985
00:51:37.119 --> 00:51:38.680
All right, last question.
986
00:51:38.900 --> 00:51:39.300
That's fair.
987
00:51:39.360 --> 00:51:43.282
I appreciate that feedback, and hopefully that's valuable for the folks listening.
988
00:51:43.502 --> 00:51:44.002
Last question.
989
00:51:44.022 --> 00:51:46.083
You kind of already answered it at the beginning, so you stole my thunder.
990
00:51:47.064 --> 00:51:53.807
But how do you know whether you need a coach, some sort of decision-making framework, or just more execution?
991
00:51:55.567 --> 00:51:58.208
It depends on what kind of coaching you're trying to get.
992
00:51:58.989 --> 00:52:03.431
Let's take out the framework that I said because I gave you three options, like a decision-making framework, which would be helpful.
993
00:52:04.382 --> 00:52:06.944
When do you need coaching or when do you just need more execution?
994
00:52:08.966 --> 00:52:10.107
It depends what kind of coaching.
995
00:52:10.367 --> 00:52:19.495
If the coaching is like telling you what you should do, then I would say you should only get more coaching when you have a skill gap that you're trying to overcome.
996
00:52:21.518 --> 00:52:25.540
And you've identified that there's a problem and I need to go find the solution and so I can execute.
997
00:52:26.401 --> 00:52:31.824
But there's other coaching that's like very valuable where it's not – you're not executing on anything.
998
00:52:32.324 --> 00:52:37.067
So for example, the first three months talking to Dr. Kashi, I didn't like execute on much.
999
00:52:37.787 --> 00:52:40.749
We were working through like preconceived notions and ideas that didn't serve me well.
1000
00:52:41.449 --> 00:52:46.132
And like there wasn't a lot of like outside of call work being done that I needed to do.
1001
00:52:46.552 --> 00:52:49.855
Then we went to enter the phase of like getting ready for the conference, the book and all the rest of it.
1002
00:52:49.875 --> 00:52:51.015
Now it's very much different.
1003
00:52:51.676 --> 00:52:56.039
But that first part of coaching wasn't anything like go do this or execute on anything.
1004
00:52:56.439 --> 00:53:00.822
It was working through mental models of things that didn't serve me well.
1005
00:53:01.022 --> 00:53:05.305
And so I don't necessarily think execution and coaching are directly linked.
1006
00:53:05.965 --> 00:53:11.949
But I think in general, what you're trying to get at is you don't need coaching if you already have a problem that you're working on and you already know what to do.
1007
00:53:12.649 --> 00:53:13.810
Then you should just execute.
1008
00:53:14.050 --> 00:53:17.912
And this is actually really interesting too, like switching from a weekly to a monthly cadence with my coach.
1009
00:53:18.353 --> 00:53:20.034
Like Dr. Cash was weekly back in the day.
1010
00:53:20.514 --> 00:53:23.135
And then it's been like a year and a half of not a lot of coaching with him.
1011
00:53:23.436 --> 00:53:24.897
But then now it's like Kale's once a month.
1012
00:53:25.157 --> 00:53:28.779
I actually like the monthly with him because it's very executional.
1013
00:53:29.419 --> 00:53:31.801
It's very much like I got to go do these five large tasks.
1014
00:53:32.241 --> 00:53:32.902
Like big things.
1015
00:53:32.922 --> 00:53:34.143
It's like I need a month.
1016
00:53:34.203 --> 00:53:35.484
I cannot do these in a week.
1017
00:53:35.944 --> 00:53:40.187
And so I think in that case, I just need execution in between the coaching goals.
1018
00:53:40.428 --> 00:53:43.070
So I think sometimes the cadence of coaching is the part that's important.
1019
00:53:43.710 --> 00:53:45.031
And this is where you want to be careful.
1020
00:53:45.091 --> 00:53:52.477
If you have a coach that's too hands-on, you have way too many ideas, way too many solutions, way too many, oh, this problem, this problem.
1021
00:53:52.577 --> 00:53:53.338
It's like, whoa, whoa, whoa.
1022
00:53:53.358 --> 00:53:56.020
Let's just identify one thing and attack it.
1023
00:53:56.601 --> 00:54:04.773
and so like we identified Kayla and I what we're working on for the next six months like the big hairy thing and it's going to take a solid year and a half to execute on
1024
00:54:05.086 --> 00:54:05.286
Nice.
1025
00:54:05.707 --> 00:54:08.189
So you're sticking with him for at least a year and a half, basically.
1026
00:54:08.989 --> 00:54:10.831
Or at least he's going to guide you through it.
1027
00:54:10.851 --> 00:54:11.131
Yeah, yeah.
1028
00:54:11.311 --> 00:54:11.531
Cool.
1029
00:54:11.571 --> 00:54:11.952
That's awesome.
1030
00:54:12.132 --> 00:54:12.432
All right.
1031
00:54:12.452 --> 00:54:13.213
Well, we can wrap it there.
1032
00:54:13.253 --> 00:54:14.974
We've exhausted a lot of coaching talk.
1033
00:54:15.415 --> 00:54:17.096
Do you have any non-financial advice for the people?
1034
00:54:17.116 --> 00:54:17.937
I'm trying to find mine.
1035
00:54:17.957 --> 00:54:20.399
I thought I had a screenshot of it.
1036
00:54:20.619 --> 00:54:20.979
I don't.
1037
00:54:20.999 --> 00:54:23.901
Well, it's a video, so it's a quote from a video.
1038
00:54:24.142 --> 00:54:27.044
I might just have the media team put the video in, but I still want to try to find the quote.
1039
00:54:27.084 --> 00:54:30.627
So if you can give me like five to 50 seconds.
1040
00:54:30.867 --> 00:54:31.127
Okay.
1041
00:54:31.147 --> 00:54:33.990
So my non-financial advice is if you're doing caffeine,
1042
00:54:35.073 --> 00:54:36.354
I don't like caffeine.
1043
00:54:36.495 --> 00:54:38.036
It's totally a drug.
1044
00:54:38.096 --> 00:54:38.917
It's totally a drug.
1045
00:54:39.057 --> 00:54:39.878
I mean, I like that.
1046
00:54:39.898 --> 00:54:45.623
If you're doing caffeine, take three to five days off to determine whether or not you're addicted.
1047
00:54:46.004 --> 00:54:46.184
Okay.
1048
00:54:46.504 --> 00:54:49.287
You know, overall, I don't really like dependencies.
1049
00:54:49.307 --> 00:54:52.270
I don't want to depend on anything to be able to perform at the level I would like.
1050
00:54:52.650 --> 00:54:54.632
So that's why I don't do alcohol or whatever else.
1051
00:54:55.052 --> 00:54:57.813
But when it comes to caffeine, it's one of those legal drugs.
1052
00:54:57.833 --> 00:54:58.653
You got to be careful.
1053
00:54:59.133 --> 00:55:05.094
And so I recently took like a three to five day little spell of no caffeine just to make sure there was no dependencies.
1054
00:55:05.374 --> 00:55:10.776
And the reason was is because we flew one of the days and I got a headache.
1055
00:55:10.836 --> 00:55:12.416
I was like – and Brianna mentioned it.
1056
00:55:12.436 --> 00:55:13.396
What if it's because of caffeine?
1057
00:55:13.416 --> 00:55:14.617
Which I was – I'm like, oh, no.
1058
00:55:14.677 --> 00:55:15.157
It's not.
1059
00:55:15.177 --> 00:55:16.537
So I'm like, I'm off.
1060
00:55:16.977 --> 00:55:33.564
off caffeine and sure enough it didn't come back so i was like okay let's go um but i usually would do that every three to six months just like three to five days no caffeine make sure you're not addicted make sure you don't have withdrawals yeah yeah i'm i'm a i'm i'm a week or daily monday through friday caffeine guy
1061
00:55:33.784 --> 00:55:34.505
Monday through Friday.
1062
00:55:34.625 --> 00:55:34.985
Yeah.
1063
00:55:35.005 --> 00:55:37.167
Dude, I love Saturday morning caffeine.
1064
00:55:37.988 --> 00:55:38.368
I do.
1065
00:55:38.388 --> 00:55:40.350
A Saturday morning coffee is the best.
1066
00:55:40.430 --> 00:55:41.151
It's the best.
1067
00:55:41.491 --> 00:55:46.936
But, like, I'll usually take at least one day off a weekend as, like, hey, I don't need it.
1068
00:55:47.096 --> 00:55:47.437
I'm fine.
1069
00:55:47.637 --> 00:55:50.219
And then some days at work, I'll just be like, I don't need it.
1070
00:55:50.339 --> 00:55:52.181
Like, I just don't need it, so I'm not going to have it.
1071
00:55:52.321 --> 00:55:53.662
You know, you just wake up feeling refreshed or whatever.
1072
00:55:53.682 --> 00:55:56.325
I think it's literally more of a social thing with Bree for me.
1073
00:55:56.505 --> 00:55:56.906
That's great.
1074
00:55:56.986 --> 00:55:58.068
I was like, we just have energy.
1075
00:55:58.088 --> 00:55:59.912
We have energy energy fridge.
1076
00:55:59.932 --> 00:56:03.078
Do you have like a dedicated beverage?
1077
00:56:03.338 --> 00:56:03.499
Yeah.
1078
00:56:03.519 --> 00:56:04.160
A little mini fridge.
1079
00:56:04.180 --> 00:56:04.521
Garage fridge.
1080
00:56:04.761 --> 00:56:05.042
Oh, yeah.
1081
00:56:05.062 --> 00:56:05.623
Let's go, dude.
1082
00:56:05.763 --> 00:56:07.406
Just all energy drinks.
1083
00:56:07.426 --> 00:56:07.587
Yeah.
1084
00:56:08.404 --> 00:56:09.564
It's our social thing we do.
1085
00:56:09.864 --> 00:56:10.545
Yeah, I like that.
1086
00:56:10.565 --> 00:56:11.085
I respect that.
1087
00:56:11.165 --> 00:56:11.385
All right.
1088
00:56:11.605 --> 00:56:12.325
So I found mine.
1089
00:56:12.345 --> 00:56:13.546
Thank you for giving me some buffer there.
1090
00:56:13.566 --> 00:56:14.186
I was trying to burn time.
1091
00:56:14.206 --> 00:56:14.926
Now you did great.
1092
00:56:15.126 --> 00:56:15.426
All right.
1093
00:56:15.686 --> 00:56:16.106
Hold on.
1094
00:56:16.426 --> 00:56:19.667
It's a video, so I'm trying to get the exact quote.
1095
00:56:19.828 --> 00:56:20.328
Okay.
1096
00:56:20.748 --> 00:56:20.968
Yeah.
1097
00:56:21.168 --> 00:56:21.868
Okay.
1098
00:56:21.888 --> 00:56:31.191
So in the spirit of coaching, HBO every year does hard knocks, which they set up cameras and they record NFL teams during practice.
1099
00:56:31.251 --> 00:56:32.411
I think I overheard this.
1100
00:56:32.431 --> 00:56:36.873
And so Mike McDonald for our Seattle Seahawks, big fan.
1101
00:56:37.233 --> 00:56:44.977
He said in one of his meetings with a player who was coming off the aisle, he was injured and he's trying to get back out there.
1102
00:56:44.997 --> 00:56:47.878
And so Coach Mike McDonald was just trying to give him confidence.
1103
00:56:48.058 --> 00:56:49.058
Like, hey, do what you got to do.
1104
00:56:49.078 --> 00:56:50.799
If you want to be here at practice, be here at practice.
1105
00:56:50.819 --> 00:56:53.260
If you want to go do rehab, go do rehab.
1106
00:56:53.280 --> 00:56:54.380
If you need to go rest, do your thing.
1107
00:56:54.400 --> 00:56:54.981
Like, you're good.
1108
00:56:55.141 --> 00:56:55.621
We got you.
1109
00:56:55.641 --> 00:56:56.781
Like, I trust you, basically.
1110
00:56:57.162 --> 00:56:57.662
And he says...
1111
00:56:58.682 --> 00:57:00.163
Even still, there's always this thing of like...
1112
00:57:01.345 --> 00:57:06.476
People's version of me and what they think of me is not me.
1113
00:57:07.098 --> 00:57:07.278
Yeah.
1114
00:57:08.100 --> 00:57:09.162
So it's like, I'm okay with that.
1115
00:57:11.045 --> 00:57:11.706
And I just love that.
1116
00:57:11.746 --> 00:57:12.747
He's like inspiring his player.
1117
00:57:12.767 --> 00:57:18.332
Like, hey, you're worried about what everyone's perceiving you coming off rehab, getting back on the roster, coming back to practice.
1118
00:57:18.552 --> 00:57:20.133
You're worried about, should I be here?
1119
00:57:20.153 --> 00:57:20.714
Should I do this?
1120
00:57:20.734 --> 00:57:21.454
Should I be involved in this?
1121
00:57:21.474 --> 00:57:22.535
He's like, who cares?
1122
00:57:22.996 --> 00:57:24.978
People's versions of you and what they think of you aren't you.
1123
00:57:25.558 --> 00:57:26.639
And it's like, I trust you.
1124
00:57:26.679 --> 00:57:27.180
I know you.
1125
00:57:27.220 --> 00:57:27.600
You're good.
1126
00:57:27.720 --> 00:57:28.141
We're good.
1127
00:57:28.501 --> 00:57:29.262
And so I just love that.
1128
00:57:29.282 --> 00:57:31.003
So maybe I'll ask the media team, put the whole clip in.
1129
00:57:31.243 --> 00:57:31.664
It's just like.
1130
00:57:32.184 --> 00:57:40.389
Chef's kiss coaching like he just he connects with the player emotionally he guides him and he just like the player leaves the office with like massive smile on his face.
1131
00:57:40.410 --> 00:57:42.091
You're like that is a good coach.
1132
00:57:42.191 --> 00:57:46.834
So in that vein good coaches are very very very very important.
1133
00:57:46.934 --> 00:57:47.654
I like him a lot.
1134
00:57:47.794 --> 00:57:47.994
Yeah.
1135
00:57:48.235 --> 00:57:48.995
He's solid Donald.
1136
00:57:49.115 --> 00:57:51.137
When Pete Carroll left I was like oh man.
1137
00:57:51.157 --> 00:57:51.317
Yeah.
1138
00:57:51.657 --> 00:57:53.158
In a way because I liked him too.
1139
00:57:53.818 --> 00:57:54.759
But I like Michael Donald.
1140
00:57:54.879 --> 00:57:55.519
He's solid.
1141
00:57:55.659 --> 00:57:56.380
He's like a good leader.
1142
00:57:56.540 --> 00:58:00.143
Yeah, the running joke was like he didn't see his son until he won the Super Bowl.
1143
00:58:00.924 --> 00:58:05.969
Because he worked crazy hours, and then he had his firstborn during the season.
1144
00:58:06.049 --> 00:58:08.291
And people were like, oh, he probably hasn't met his son yet.
1145
00:58:08.751 --> 00:58:12.715
And so when he had him on stage at the Super Bowl, people were like, oh, Michael McDonald finally met his son.
1146
00:58:12.735 --> 00:58:14.196
So there's balance to it.
1147
00:58:14.276 --> 00:58:16.519
But yeah, anyways, like and subscribe.
1148
00:58:16.579 --> 00:58:17.239
Thanks for listening.
1149
00:58:17.359 --> 00:58:17.720
Let's go.
1150
00:58:18.222 --> 00:58:18.942
What about practice?
1151
00:58:18.962 --> 00:58:24.645
Because like, I do want to go out there, but like, I don't want to scoot around and fancy me and... What do you think I'm going to say?
1152
00:58:25.245 --> 00:58:25.565
I don't know.
1153
00:58:25.625 --> 00:58:26.826
I actually don't know.
1154
00:58:27.546 --> 00:58:36.290
Whatever is the best for you, to get you as healthy as possible, as quick as possible, that's what you should be doing.
1155
00:58:36.310 --> 00:58:39.971
So sometimes it's like, I need to go home and go to sleep.
1156
00:58:41.052 --> 00:58:44.493
Sometimes it's, I got to wake up with a great attitude and tag the to this.
1157
00:58:45.374 --> 00:58:47.615
Anybody that has any, doesn't have any effect on that,
1158
00:58:48.575 --> 00:58:49.513
install this, whatever.