From SEO to AEO: How To Win In The Age Of AI with Kasim Aslam and Joe Polish

Kasim Aslam joins Joe to explain why he believes Google—and Gemini—will ultimately dominate the AI race, and what that means for Entrepreneurs competing for traffic and authority.

Here's a glance at what you'll discover in this episode:

• From "God" to Google to AI: Why the questions humans once prayed into the sky are now typed into search bars (and what happens when AI starts looking like the new oracle.)
• Clickmageddon Is Here: Data now suggests roughly 65% of searches end in zero clicks, and the surprising opportunities hidden in that collapse.
• Confirmation Bias on Steroids: How AIs don't just echo your beliefs... they can accelerate echo chambers at light speed.
• Why Gemini Feels Dumb Today (and Why That Could Be the Play): The surprising reason Google appears to be ignoring its own search graph... and how that might position them to reset the board.
• The Citation Secret: Inside the daily experiment Kasim runs with 6 employees, 20 queries, 10 categories, 50 data points per citation... and the unexpected pattern it's revealing about who AIs really trust.
• The Overlap Gap That Changes Everything: ChatGPT matches Google about half the time. Perplexity 70–80%. Gemini? Sometimes zero. Why that gap could shape who wins the next phase of AI.
• Reddit May Be Running the AI Era: Why a scrappy message board shows up constantly in AI citations... and how its brutal meritocracy helps crown the real experts.
• People Beat Brands by a Landslide: Why AIs often prefer Joe Polish over Genius Network... and how to tilt the odds toward YOU.
• Diversify or Risk Getting Left Behind: Why planting flags across ChatGPT, Claude, Grok, Gemini, and Perplexity today is like buying Business.com for $12 in 1997.
• Authority Building as a Survival Skill: Why Kasim only lets his kids use their Chromebooks for two things, learning AI and publishing videos that build authority.
• The Hidden Land Grab of AEO: Why a massive shift in SEO value is already underway... and how you can become the "neck" most AI funnels have to pass through.

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