I'm Back. Here's What Changed.

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Let's go. If you've been here since the early days, I just want to first say
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thank you. Genuinely, from the bottom of my heart, it really means something
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to me. We've done 40 episodes already, and we've got a whole plan ahead of us.
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It's been the busiest, craziest year of my life. Bottom line is,
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I've been away for the last bit, but I'm back.
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And the reality is that I'm pretty much now solid to be back forever.
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And I genuinely just wanted to say thank you.
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You've been showing up with this just a voice and some ideas and nothing else going out there.
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And that matters to me. And I don't take that for granted one bit whatsoever.
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And if you're new here, hey, look, it's perfect timing because episode 41 is
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here. And it's also in every way that counts. Episode one.
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I'm Steve Lixman. And this show is unfiltered and unshakable. And it's back.
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Not with a tweak. Not with a new intro. Probably never going to do a jingle
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or an intro. That's not me.
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But back with a different level of purpose in many ways, because we're going
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to step away beyond just becoming unshakable in our personalities,
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in the way that we handle ourselves, in the way that we handle our business.
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But it's also about imparting all the knowledge that I've gained over the years of my career,
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both in community building, in technologies, leading all the way from back in
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the day up to now with AI, which I'm very involved in, and marketing that I've
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done for over three decades now.
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Now, it's really about helping people that don't have that person in their corner
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and they're running their business by themselves and they're running themselves down at all ends.
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And they really just need somewhere to go and someone to listen to that's going
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to give it to them with no bullshit and just hit the ground running.
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So look, what's the thing that I've been kept doing in the shadows my whole
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career, right? It's for me, it's something.
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And I wanted to tell you a little something. And I probably should have said
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this out loud ages ago, right? And I talked about it a little here and there
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in the last 40 episodes, but probably not enough.
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For decades, when I say decades, man, I really mean decades.
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Going all the way back to the BBS days, bulletin board systems.
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You remember that, like the movie War Games with Matthew Broderick,
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where you would see the dial-up modem go down into the coupler?
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Yeah, that was when I started, on the early internet, when building a community
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meant maintaining a bulletin board and knowing every single person by their handle, right?
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I've been building communities, building systems, and building content infrastructure
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and a marketing architecture that makes other people's businesses run for decades,
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always behind the scenes.
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And that was kind of by design. I really enjoyed it. I'm not going to lie.
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I enjoy just being behind the curtain and just doing things my way and rocking
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it out. And look, it's little details, right? Not everybody always needs to
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be the face of something to help other people be the face of something.
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I kind of enjoyed the vibe of being a secret weapon for people.
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And the guy that nobody knew about, right? They're just lurking,
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doing things my way, living my way, enjoying my life my way.
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And at the end of the day, it really kind of made me the CMO that nobody could see.
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I'd walk into a business. Look, back in the day when we were hustling and going
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in places and doing meetings, shaking hands, kissing babies,
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I'd walk into a business.
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I'd figure it out faster than most of the people were understanding their own
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business, just watching, paying attention.
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I used to go to offices and literally watch for a half a day.
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I then talked to the business owners and the people that mattered in the second
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half after a lunch break.
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And I would give them a breakdown of what I saw, looking at all the different
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materials, looking at all their content, looking at all their products,
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just going like, just literally being like that mole in their business for a
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day to see where the mistake is.
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Where's the gap? Where's the part people are missing?
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And I love breaking stuff down like that. But the reality is in the world that
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we live in now, people aren't going in places every day.
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We are still doing that to a degree, of course, but the Internet has made it
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so much easier to help reach so many more people with so much more scale and
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quickness and agility than ever before.
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So what used to become a meeting that was scheduled eight weeks out now could
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become something that happens eight minutes later because of the amazingness
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of the world of digital that we live in this day and age, right?
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So, look, for a long time, that was fine. I enjoyed the work.
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I didn't need the spotlight.
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The last decade, I've been doing it digitally, working with other people,
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other coaches, where I'm their secret weapon, both for themselves and for their
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client base, where I take on client calls for other people's businesses.
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And help them with their marketing and help them with their branding and help
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them getting themselves out of their shell and understanding it's okay to turn
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a camera on and look at it and talk about what matters to you.
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That's just going to get people to enjoy your content, your personality,
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see if there's a fit and go from there.
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I kept having these conversations with coaches, consultants,
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business owners who were good, really good at what they did.
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Some of them absolute killers, but completely reactive when it came to their
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marketing, right? They had no systems. They had no community,
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no content that actually compounded any interest, just putting up random things.
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And now with AI and ChatGPT and everything else and Claude, it's gotten far
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worse, as you've all seen on the Internet, on LinkedIn, especially.
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Wow, what an AI slop show that's been lately. And I know they're trying to make
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it better. But between that and the politics, LinkedIn is becoming pretty insufferable.
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And spending time within communities that matter is far more valuable than spending
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times on the big fish social medias where you're either going to get drowned
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out in it or you're going to have to pay your way to find any success
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and all these folks just kept hustling and burning themselves out trying to
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do it all manually hoping for the best.
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I always kept saying the same things, the same ideas, the same frameworks that
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I've been using behind the scenes for years.
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And I'd watch that light go on. I love the light bulb moment.
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Oh, my Lord. If there's a moment I love when I talk to somebody, it's when they get it.
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When they finally get it. And you could see that light bulb go on and connect
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where they're like, oh, shit.
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This is what I've been missing. And this is what I need to start doing moving forward.
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That's the greatest feeling ever because you know you're affecting a positive
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change in somebody's universe, right? And it's not just, I don't say life.
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I say universe because it's more than just their life. It's their employees, if they have employees.
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It's their family. It's themselves. It's their business. It's everything.
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Having a positive change in a business can cascade in such an amazing way for
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everybody surrounding. It can literally turn into raises for people.
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It could turn into a great example. When COVID hit, one of my biggest clients,
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who I've had for over a decade, and I work with him daily, clients were leaving. So we built a community.
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We retained every single employee of his company in a world where everybody was getting fired.
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Let's be honest. The coaching market pretty much was bottoming out during COVID.
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But we were able to keep every single person, every single employee and contractor paid.
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To me, that's more important than any marketing campaign.
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That's more important than any bullshit, any circus that you're going to create
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digitally, whatever. Keeping people...
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Where they belonged, keeping people working well.
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It was great. And look, I've been literally building communities for other people,
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making them work, watching them grow.
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I know exactly why they work. It's not, I wasn't ever really doing it for myself,
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right? The only few times I did were maybe in the car communities.
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I've helped build a lot of car communities over the years in the automotive industry.
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And they're great fun since I'm a guy who used to race. That's a blast, but I don't anymore.
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And I'm pivoting all that. And I have been pivoting all that for the last decade
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plus into the business world.
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And it was, I don't even know really. It was just that moment where I had my
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own fuck it moment or I flipped my own fuck it switch on something.
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It wasn't a crisis. I'm not having a breakdown. I'm already crazy.
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I don't need a breakdown.
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Just that moment where, and I know everybody says a moment of clarity and it's
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kind of bullshit, but it's also kind of true.
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It's that moment. It's not even a moment of clarity like people say.
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It's a moment of realization that I've been spending maybe the past 15 to 20
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plus years making other people always look brilliant.
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And I never do it for myself. I have more gear.
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I use it for my kid. I use it for her music and her social medias.
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I have more cameras and equipment and just crap everywhere to make it happen
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for other people. I could grab a handful of stuff, throw it in a backpack,
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hit the streets right now, find a random person and just go do a full day with them.
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Content creation, shooting it, getting there, who they are and what they're
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all about and who they help. We could do all that just randomly out of nowhere,
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just load a backpack, grab a juice box and hit the streets. Right.
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But it's time I have to do it for me. And this podcast in many ways,
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starting at last year was a big step in me doing that for me. So Oh.
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I get it. It started to rattle me. And that was the intent was to get me to
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come out of my own shell of being comfortable being behind the scenes,
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being comfortable being that guy that people,
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don't necessarily know even exists, which I'm cool with.
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And by the way, guys, this episode is longer than usual. So I apologize in advance.
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This is going to be an actual podcast episode kind of explaining to you the
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universe as I see it and how and what really my own universe has been.
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Because it's important people understand who the person behind the voice is.
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Because it's all too often that people are just reading something off of some
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AI-generated script. And they're just like, fuck it.
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And then they just read it and they don't care. And man, it sounds terrible.
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And I'm literally just sitting here pulling on my ponytail while talking and
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pulling it to the side. So I'm keeping this stuff really real.
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And I wish I turned the camera on for this, but I didn't because this is just
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a podcast and I'm just recording it to my microphone.
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But yeah, look, what unshakable, let's talk about this. What is unshakable AF,
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to me, right? Because it's what I'm building.
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And why is it different?
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In my perspective, because look, we all build something and think our stuff's the best.
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That's normal. We should be that way. If you don't think what you're creating
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is the best, then fuck, you got to recreate it.
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And I've told people that a lot of times when they don't own the magic of their
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own content, like fuck, you got to really be in. If you're not really delivering
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it for yourself, then how the hell are you delivering it for anybody else? Right?
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So what's unshakable AF to me?
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Why am I building it? And man, that's, it's interesting because the intent is,
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if I'm going to say like that top level line or your one line or whatever you
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want to call it, it's a community, obviously.
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It's, I work with coaches, consultants, and business owners.
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Those are the three main people I work with in different fields.
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It really doesn't matter, but it's typically people, a lot of times solopreneurs,
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that are always reactive in their life and they really need help just having
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a plan in place where they're able to say, okay, this is what I'm going to do
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every week for my business.
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This is what I'm going to do every week for my marketing. I'm not going to overthink it.
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I'm going to make a map. I'm going to draw it out on a piece of paper or a bunch
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of sticky notes. I'm just going to go boom, and I'm going to do this every week.
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And this is something I'm going to do to build my business up in a positive,
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honest, ethical, people-first way.
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I'm a human-first kind of guy. As much as I enjoy messing around in AI,
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at the end of the day, if I had to be told humanity or automation,
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I'm taking humanity every time.
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And I know we live in a society where a lot of people pick automation first.
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I'm just not that cat, right?
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So what else is an unshakable layoff?
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Who's it for? It's for those people, right? It's for those coaches,
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consultants, and business owners, but it's people that are really good at what they do.
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You've already got clients and you've already got results.
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So you know what you do works. But at the end of the day, your marketing is a bit of a disaster.
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You're posting, like I said, with no system, no plan. You're using AI tools,
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just because you saw a video or just because you saw an X post or a LinkedIn
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post or what have you, and you're trying to replicate it. You're copying and
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pasting the same prompts everybody else is using.
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You don't really have a compounding content engine, which is important in this
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day and age where you're just, you're sitting there, you're doing it all yourself.
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You have no real sounding board. Nobody's talked to.
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And a lot of times it really is just that simple that you don't have somebody
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to bounce ideas off of that's been there, done that for 100 people in 100 industries
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and can actually give you some real feedback
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of what's right, what's wrong, what your next steps should be.
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And that's where I come in. That's where I've always come in for people.
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The only difference is I've never done it like this outward and publicly.
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Even when I first made Unfiltered and Unshakeable this podcast,
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the whole idea was just to kind of be motivation.
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But I realized quickly, like that's a dime a dozen. It really is more important
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for me to dig in with what I'm good at.
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And that's helping people get away from themselves and build this community
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around that virtual CMO model, where you're going to get access to me and to
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my frameworks and the actual systems I've been running behind the scenes for 20 years.
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And keep in mind, 99% of them are custom per person. So I build a lot of custom
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stuff all the time because every situation is different.
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So even though I have a specific framework in mind that I use,
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it is never the same for two people.
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And I think that's one of the realities of why people do so well when I work with them.
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I don't force square pegs into round holes because too many people are already doing that.
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And you get commoditized and then nobody knows who the fuck you are.
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You just disappear, right?
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You just go into that vast wasteland.
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You're going to look, we're going to have other people there.
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Obviously, the whole goal is there's going to be people in this community.
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So we're all going to be here together helping each other.
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It's the whole point of it.
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And there's going to be two tiers. I've thought about this a lot of how I'm
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going to plan this community out for people where I'm able to give back.
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But look, it's community.
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I plan on putting a lot of work into this.
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This is something where I've already put a lot of work into this.
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And I intend on putting a lot more work into this. And I intend on having weekly
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events and a lot of ongoing things to help people, content, ongoing courses
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getting added on a regular basis.
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I have a plan right now that is, man, it's 100 hours of work when I look at
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it and I think to myself, how the fuck am I going to get through all this?
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But the greatest thing about a community is it's a plan.
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And the plan is something where there's going to be different months with different
00:15:28.721 --> 00:15:34.511
themes to help people start just really picking a topic and attacking it in
00:15:34.511 --> 00:15:39.647
a blitz type of mode where you really just make a big change in your existence for a specific thing.
00:15:40.170 --> 00:15:44.436
And then you lock that in, you move forward, then you go to the next thing that you're going to fix.
00:15:44.826 --> 00:15:49.091
So I'm going to have a free tier. At first, I wasn't going to.
00:15:49.091 --> 00:15:52.267
I really originally planned on having two paid tiers only.
00:15:53.248 --> 00:15:57.561
I'm going to do one free tier to get people in the door. It's going to have the message boards.
00:15:58.089 --> 00:16:01.751
It's going to have some community content. The fuck it switch philosophy in
00:16:01.751 --> 00:16:04.487
that course, the eight day challenge is going to be there for free.
00:16:05.090 --> 00:16:07.297
I always wanted to give that away. That was always my intent.
00:16:07.853 --> 00:16:12.891
I think too many people charge for that similar type of get out from under yourself
00:16:12.891 --> 00:16:17.258
course that to charge for that would be unfair for people.
00:16:17.774 --> 00:16:22.499
I think a lot of people just need to hear those words sometimes to empower themselves.
00:16:22.929 --> 00:16:26.661
And it's something I would say to somebody on the street to help them empower.
00:16:26.661 --> 00:16:28.810
So why wouldn't I just give that away, right?
00:16:29.500 --> 00:16:33.791
And look, after that, there's going to be so much. I've got a community course
00:16:33.791 --> 00:16:34.979
that I've just finished recording.
00:16:35.368 --> 00:16:38.259
I've got courses on AI that I've recorded that I still have to edit.
00:16:38.648 --> 00:16:43.402
And all of those are going to be in the paid tier. The paid tier is going to be $99 a month.
00:16:43.762 --> 00:16:46.631
And it's where the work actually takes place. It's where we're actually going
00:16:46.631 --> 00:16:51.709
to have back and forth conversations, the full course library, weekly lives with me,
00:16:52.150 --> 00:16:57.131
the systems, the AI tools broken down one by one, things like LinkedIn and social
00:16:57.131 --> 00:16:59.824
strategy, which people just don't have these days.
00:17:00.329 --> 00:17:05.252
All of that stuff, all the deeper virtual CMO stuff will be taking place in the paid side.
00:17:05.797 --> 00:17:09.881
But I certainly plan on giving things into the free community as well,
00:17:09.881 --> 00:17:15.643
because to me, it's about people just taking this opportunity to do better for themselves.
00:17:15.956 --> 00:17:19.171
And I want to be a part of helping that narrative no matter what.
00:17:19.171 --> 00:17:22.511
So if you're just a free member, you're still an amazing person.
00:17:22.511 --> 00:17:24.878
I love you just as much for being a member of my community.
00:17:25.482 --> 00:17:29.331
And to me, that's the gateway. That's like the gateway drug.
00:17:29.331 --> 00:17:34.781
That's the arcade drug dealer selling a bag to somebody in the 80s on the side
00:17:34.781 --> 00:17:38.310
of the arcade with a T-top Camaro and bad hair.
00:17:38.751 --> 00:17:42.617
And look, at the end of the day, I'm not here to just build a course and vanish.
00:17:43.365 --> 00:17:48.950
I'm here. This is what I'm building. I'm building Unshakable AF to be that thing
00:17:49.286 --> 00:17:52.965
where this is where I'm going to step through the door myself finally and tell
00:17:52.965 --> 00:17:56.310
the world, yeah, man, I'm here and I'm available now to help people
00:17:56.711 --> 00:17:58.452
and to be a part of this once again.
00:17:59.172 --> 00:18:03.555
So, yeah, that's just so the podcast here. This is the front door.
00:18:03.555 --> 00:18:06.295
This is that moment where people get to learn a little bit about me,
00:18:06.595 --> 00:18:08.315
learn a little bit about how I help people.
00:18:08.657 --> 00:18:12.595
Every episode is always a real conversation. I talk to a microphone like to
00:18:12.595 --> 00:18:17.425
somebody in the room, maybe a little too casual. But hey, if you want something
00:18:17.425 --> 00:18:19.755
super polished, there's a lot of bullshit artists out there.
00:18:19.755 --> 00:18:22.897
By all means, go jump in and listen. Some of it's great, too.
00:18:23.274 --> 00:18:29.965
But at the end of the day, for me personally, I feel more connected when somebody's
00:18:29.965 --> 00:18:33.844
just shooting me straight. And yeah, it is a little bit of a longer run conversation.
00:18:34.430 --> 00:18:36.712
It's a little bit more drawn out.
00:18:37.582 --> 00:18:41.576
But at the end of the day, when we think about the things we do for ourselves...
00:18:43.045 --> 00:18:45.895
Is 80 bullet points in five minutes going to fix you?
00:18:47.242 --> 00:18:52.701
Probably not. It's taking the time to let things just absorb, right?
00:18:52.701 --> 00:18:55.981
Absorption is everything. Think about this absorption in the human body for
00:18:55.981 --> 00:18:59.801
your blood. Even that, if you have low iron and you're eating iron and you're
00:18:59.801 --> 00:19:05.281
not having things that help absorption like vitamin C, then you're still fixing
00:19:05.281 --> 00:19:07.020
yourself, but not as fast as you could.
00:19:07.925 --> 00:19:12.761
And this is about helping you fix yourself in all directions as fast as you
00:19:12.761 --> 00:19:16.731
could and like me look it's me so at the end of the day there's going to be no fluff,
00:19:17.260 --> 00:19:21.091
there's going to be no fucking crazy acronyms and bullshit stuff for the most
00:19:21.091 --> 00:19:24.381
part it's just going to be the 20 plus years of me doing this work,
00:19:24.944 --> 00:19:26.581
and just saying it out loud finally,
00:19:27.864 --> 00:19:30.651
and if you've been circling my universe if you've been on my linkedin we've
00:19:30.651 --> 00:19:34.511
been connected or you've been circling the universe of what we talk about here
00:19:34.511 --> 00:19:36.334
like AI and community building.
00:19:36.525 --> 00:19:41.011
Community building is so hot right now. The fact that people are not taking
00:19:41.011 --> 00:19:44.054
their content and building communities right now is bananas to me.
00:19:44.420 --> 00:19:47.481
And I think that was one of the things that motivated me the most because I
00:19:47.481 --> 00:19:51.194
built a few really nice ones in the last year or two.
00:19:51.566 --> 00:19:54.712
Now, some bigger than others, but they're all doing really well.
00:19:55.629 --> 00:19:58.509
And building them made me realize, why the hell haven't I built my own?
00:19:59.472 --> 00:20:01.791
It comes all the way back to that effort switch moment where I'm like,
00:20:01.791 --> 00:20:05.671
why didn't I do it for me all this time? I could have had mine up for three,
00:20:05.671 --> 00:20:07.344
four, five, ten years now.
00:20:08.638 --> 00:20:12.864
But I didn't, and that's on me, right? So I got to eat that and move on.
00:20:14.141 --> 00:20:17.885
Maybe it's your LinkedIn strategy sucks and you wonder why you're never growing
00:20:17.885 --> 00:20:21.630
or wonder why nobody's ever commenting anything, wondering why it's just not working.
00:20:21.874 --> 00:20:26.724
We're going to have classes just on that because to me, we need to help people on all sides.
00:20:27.212 --> 00:20:30.485
Right? So look, at the end of the day, let's close this one out because it's
00:20:30.485 --> 00:20:33.232
been a bit. It's the longest podcast I've ever done, I believe.
00:20:33.615 --> 00:20:37.685
Right? Oh, Jesus. We're at 20 minutes. I've never spoken this long in a row.
00:20:38.265 --> 00:20:41.341
Nobody believes that. So look, 40 episodes got us here, right?
00:20:42.462 --> 00:20:45.051
I'm proud of them all. I think every single one brings value,
00:20:45.997 --> 00:20:50.711
but this is the one where we're saying I'm flipping it all different energy, same energy.
00:20:50.983 --> 00:20:55.535
New focus is probably more what it is because my energies, even my new energy
00:20:55.535 --> 00:20:57.967
is still my energy. It's always what I am.
00:20:58.518 --> 00:21:03.615
Even at a concert this past weekend, I got the entire section that we were in my wife and daughter.
00:21:03.929 --> 00:21:07.515
We went and saw young blood, the young English boy, the sweaty English boy,
00:21:07.515 --> 00:21:11.179
as I called him that was jumping up and down for two hours, nonstop.
00:21:11.498 --> 00:21:16.075
That kid put on a banger of a show, and I am a heavy metal fan,
00:21:16.075 --> 00:21:18.383
not an English pop rock fan.
00:21:18.702 --> 00:21:23.965
But credit where credit is due, that young fella absolutely destroyed the stage.
00:21:23.965 --> 00:21:27.345
He was just insanely him.
00:21:28.082 --> 00:21:31.935
And that was, even then, when I was standing there, jumping up and down in my
00:21:31.935 --> 00:21:35.315
gold sequined jacket, because I'd show up like a maniac.
00:21:35.315 --> 00:21:39.425
I like my section being seen by the artist because you'd be amazed how many
00:21:39.425 --> 00:21:44.556
times my jacket or my jacket collection, I have a few, have gotten us noticed at things.
00:21:44.992 --> 00:21:50.455
I like to have a good time with things. But one of the things he said was really
00:21:50.455 --> 00:21:53.995
empowering. I think it was empowering for my daughter, too, who's a guitar shredding
00:21:53.995 --> 00:21:57.425
maniac on an ace in school. I think it kind of hit her, too.
00:21:57.425 --> 00:21:59.365
I think it hit my wife, too. And I know it hit me.
00:21:59.800 --> 00:22:04.363
And it was when he said, you got to be yourself no matter what anybody does.
00:22:04.752 --> 00:22:09.555
No matter what anybody says and no matter how anybody ever tries to hold you
00:22:09.555 --> 00:22:15.605
back you have to authentically be you and just and he curses a lot and just
00:22:15.605 --> 00:22:18.690
always fucking be you man and and,
00:22:19.856 --> 00:22:22.952
That meant something to me, even though I'm at a show where music,
00:22:22.952 --> 00:22:25.708
whatever it is, what it is. I don't really care.
00:22:26.190 --> 00:22:28.692
I like heavier stuff, but that's a whole different topic.
00:22:29.853 --> 00:22:35.662
But it was the energy of him wanting to give back in those two hours to every
00:22:35.662 --> 00:22:38.026
single person that showed up for him.
00:22:39.141 --> 00:22:43.471
That's the type of energy that I've always been harnessing with people.
00:22:44.806 --> 00:22:50.352
And I've never harnessed publicly. So I think it's time that we step through
00:22:50.352 --> 00:22:53.653
from the shadows and step out into the light.
00:22:55.029 --> 00:22:59.342
One of my favorite bands, Creator, who I saw two and a half,
00:22:59.342 --> 00:23:01.513
three weeks ago. I guess it's about two and a half, three weeks ago now.
00:23:02.221 --> 00:23:05.182
The heavy metal band from Germany. They've been around since the 80s.
00:23:05.182 --> 00:23:07.939
I've been a fan since the 80s because I'm old.
00:23:09.338 --> 00:23:16.211
And they have a song, an album title, where it's basically out of the darkness and into the light.
00:23:17.057 --> 00:23:22.543
And theirs has evil imagery and whatever because it's a metal band and it's loud and crazy fine,
00:23:23.873 --> 00:23:30.299
but it's stepping out of that darkness I've lived in that darkness for the past 20-30 years,
00:23:31.326 --> 00:23:35.581
and I've relished in it because people leave me alone right that's the reality
00:23:35.842 --> 00:23:41.462
as extroverted as I am I'm a secret introvert I like just being away from people
00:23:41.462 --> 00:23:43.447
at times I like just being around,
00:23:44.579 --> 00:23:50.742
my little world my world of technology with my dog hanging out just doing stuff
00:23:50.742 --> 00:23:53.872
making things but I'm always making things with somebody else on the screen
00:23:53.872 --> 00:23:55.463
my wife always jokes about it she goes,
00:23:56.909 --> 00:24:01.454
the only person I never see on your computer is you and you know what she's right.
00:24:02.911 --> 00:24:08.397
My kid said it too. She's right also. So look, if you're really into this,
00:24:09.047 --> 00:24:12.040
and you really want to move forward in your life and in your business and just
00:24:12.040 --> 00:24:16.220
start taking or tackling one thing at a time and saying, fuck it,
00:24:16.220 --> 00:24:18.246
man, I'm going to make this happen for myself,
00:24:18.762 --> 00:24:20.780
then come join me at Unshakeable AF.
00:24:20.780 --> 00:24:23.459
You can get to it right at stevelichtman.com.
00:24:23.818 --> 00:24:26.146
There's a button right on the top, join the community.
00:24:26.530 --> 00:24:33.054
It's not going to be up for another week because I'm finishing editing everything.
00:24:33.316 --> 00:24:36.510
I'm going to put a launch date, but the link is already on the website and you
00:24:36.510 --> 00:24:40.430
could join the waitlist there. So it's going to be run through school and you
00:24:40.430 --> 00:24:41.547
could join the waitlist.
00:24:41.827 --> 00:24:44.770
I've run a million communities through a million different systems.
00:24:44.979 --> 00:24:49.340
Me personally, for my needs, school kind of fits it because it's one of the
00:24:49.340 --> 00:24:51.317
most manageable ones mobily.
00:24:51.770 --> 00:24:56.663
And I'm able to do video mobile, which is awesome. And it's something I want to be able to do more of.
00:24:57.011 --> 00:25:01.587
So I'm making it where it's the easiest way for me to give things back to people.
00:25:02.038 --> 00:25:05.210
So I find that's the platform that's going to work for me. I literally built
00:25:05.210 --> 00:25:08.222
this community four different times already on four different platforms.
00:25:08.744 --> 00:25:10.845
And I came back to the one that I built it on first.
00:25:11.473 --> 00:25:14.190
So what does that tell you sometimes? Sometimes your first decision is the right
00:25:14.190 --> 00:25:16.172
decision, right? Just go with your gut, as they say.
00:25:16.550 --> 00:25:19.934
I should have gone with my gut and I would have been, this would have been out two months prior.
00:25:20.439 --> 00:25:25.980
But we're here, right? So look, I just want to welcome you to the new Unshakable AF.
00:25:26.060 --> 00:25:30.087
Jeff, I'm super amped to have you here.
00:25:30.290 --> 00:25:33.709
I'm super amped that you're here on the Unfiltered and Unshakable podcast.
00:25:34.191 --> 00:25:37.640
And look, we're going to keep rocking more episodes. I got a ton more episodes
00:25:37.640 --> 00:25:38.440
that we're going to be doing.
00:25:38.852 --> 00:25:43.653
And I absolutely look forward to seeing you in the community and seeing you on the boards.
00:25:44.013 --> 00:25:49.203
So until then, guys, I'm Steve Lichtman. This was Unfiltered and Unshakable. And have an amazing day.