John Assaraf | How Success Is Forged from Commitment, Not Desire

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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mala,
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll bring you insights from
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leading experts to explore trauma recovery, mindfulness practices, positive psychology,
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and innovative breakthroughs in health, wellness and life optimization. This
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is a space for real conversations that inspire meaningful change,
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helping you find alignment with the person you are always
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meant to be. Let's get started. What if transformation isn't
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just about thinking differently, but feeling differently. Science shows us
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that true change happens when we align not just our minds,
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but also the neural networks in our hearts and guts.
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This heart mind connection is the key to deeper healing, resilience,
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and expanded awareness. That's why I created the Heart Mind
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All access membership and community, a space designed to help
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you rewire your nervous system, cultivate heart intelligence, and live
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with greater clarity and purpose. With over one thousand hours
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of transformational teachings specifically curated to meet your needs, You'll
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learn from world renowned meditation teachers, neuroscientists, and experts in neuroplasticity,
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all sharing powerful tools to help you shift your mindset
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and heartset, regulate your emotions, and unlock your full potential.
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You'll also gain unlimited access to every summit and course
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we've ever produced, a Treasure Trouble Wisdom worth over ten
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thousand dollars in growing, plus live gatherings, and an inspiring
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global community to support your journey. If you're ready to
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step into a more heart centered, connected and conscious life,
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I invite you to join us. Clip the link to
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learn more and start your journey today. What are the
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only things standing between you and your greatest potential is
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your level of commitment. Today I'm joined by my friend
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and legendary business coach, John Assrap, a brain science and
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business expert who's helped millions of people rewire their thinking, up,
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level their identity, and achieve extraordinary results. I still remember
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when John shared the moment his life changed when a
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mentor asked him a question that cuts straight to the heart.
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Are you interested in your goals or are you committed
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to achieving them? In our conversation, we unpack why most
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people don't stay stuck because they can't change, but because
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they haven't fully committed to changing. If you're ready to
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move forward and to move beyond half measures and step
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into a mindset that grows stronger under pressure, this conversation
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will show you how to upgrade your belief system, your business,
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and your daily life from the inside out. Let's dive in.
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Minam is doctor Fleet Maull your co host for the session,
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and I'm really thrilled to be here today with John Assrap.
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Welcome John Lee.
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It's great to be with you again.
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So John, you have built five multimillion dollar businesses and
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hate to even ask you to encapsulate, you know, your
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kind of life story into a couple of minutes here
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to get our interviews started. But something about how did
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you become how did you end up becoming a successful
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entrepreneur and if there's anything you learned along the ways
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that were some of the keys to help you break
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through or create the mindset that allowed you to be
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successful in that way.
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Thanks sleet. Hey everyone, I think the first thing is
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by doing exactly you know what you and I are
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doing right now. When I was younger, I looked at
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a lot of other people and saw them achieving success,
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whether it was at the local YMCA or parents of
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friends of mine that maybe I went to school with.
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I was always wondering how did they achieve success? And
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the reason that was an open question for me is
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my mother and father struggled their whole life. They struggled
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in their relationship, they struggled in finances, they struggled in
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being you know, really great parents because they didn't have
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the upbringing or the education and the skill building that
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it requires to achieve levels of success that you know,
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we learned from others, and so I became a voracious learner,
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you know, starting really at the age of nineteen when
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I met this one mentor who asked me what I
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want to achieve in my life, and you know, I
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shared with them at the time, I want to have
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a car, I want to move out of my parents' house.
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I want to get a better job because of the time,
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I was making a dollar sixty five an hour. And
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he asked me to dream and to come up with
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if you could have whatever you wanted, what would it be.
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What kind of home would you want, what kind of
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car would you want? Where would you like to travel,
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Who would you like to help, What kind of experiences
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would you like to have, and he actually made me
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write it down on a sheet of paper and he
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called that creating a vision for what I would love
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to have my life like. And then he asked me
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one question, Fleet and this one question I've been asking myself,
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you know, for literally forty four years now. The question
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he asked me once he saw what I wanted to achieve,
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is are you interested in achieving these things? Or are
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you committed to achieving these things? And when I asked
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him what's the difference, he said, Well, if you're interested,
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you'll do what's easy and convenient. He said, if you're interested,
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you'll use your stories that you only went to grade
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eleven high school and that you failed English in math
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as an excuse. And you'll talk about how your father
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beat you as a reason why you're not doing well.
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You'll talk about all the reasons why you can't. But
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when somebody's committed, they let go of anything that is
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not serving them. They upgrade their identity, they upgrade their beliefs,
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they upgrade their knowledge and skills to match the things
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that they want to do, be and have. And he said,
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so are you interested or you committed? And at the
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ripe young age, of nineteen which was May of nineteen eighty,
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a long time ago, which you remember, I said I
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was committed, and they began to instruct me, to guide me,
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to show me that was the beginning. Was like, I
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committed to a life of abundance and a life that
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was extraordinary versus below average and way less than ordinary.
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And you've gone on to similarly mentor thousands, if not millions,
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and that's just so wonderful. But you were so fortunate
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to have that early mentor to give you that message
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and ask you those questions. That's amazing. So you spoke
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about some of the things that can be blocks for
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all of us. And even when we really, you know,
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try to step into a commitment to be an entrepreneur,
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to be successful, to get that book written, whatever it is,
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we're often still running to fear and self doubt and
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things that can really get in our way. And you've
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developed a lot of tools to help people get beyond that,
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and within your neurogym and Innercize programs, I wonder if
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you could talk about the ability to actually rewire our
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brain using some of these tools to overcome things like
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fear and self doubt and really step into our possibilities
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and follow through on those commitments.
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Yes, I think you know a really good direction for
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us to at least have a dialogue to get everybody
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engaged with you and I is to ask a couple
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of questions, and that is, was there any baby ever
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born since the beginning of time that was born with,
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you know, a fear of failing, or a fear of
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not being good enough or smart enough or worthy enough,
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or a belief that they're too young or too old,
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or that because they're this ethnicity or another one, or
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born into this family or that family, they couldn't achieve success. So,
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if we asked ourselves, were we born with a self image?
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The answer is no. Were we born with fears? No?
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Were we born with self doubt? No? Were we born
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with limiting beliefs or empowering beliefs answers No. So the
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question then becins, how did you and I develop? And
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everybody else are maybe watching or listening you know what
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we believe to be true? Where did we develop this
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self image that we're good enough or not good enough?
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Where we have self confidence or we lack confident And
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that just comes through our experience in our environment. The
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parents we had, the teachers, we had, the friends we
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played with, the siblings that we grew up with or didn't.
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It formulated these concepts or neural networks or patterns or
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associations in our brain, and we develop these beliefs, and
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beliefs are nothing more than reinforced patterns. Fears are soul misunderstood.
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And let me give you an example. First and foremost,
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it's important for everybody to understand that every brain, human
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brain functionally works the same way, just like every car
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functionally works the same way. Just like somebody could be
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afraid of snakes and other people could be a zoologist
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love snakes. It's not the snake that creates the fear.
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It's the experience in the association that triggers the fear circuit.
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Same thing with stress. Stress is a circuit in the brain.
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When that circuit is activated, it releases neurochemical so does fear,
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so does love. For some people's sex equals pain, and
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other people's sex is like, oh my god, it's phenomenal.
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So it's usually not the thing, but it's the wiring
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or the meaning that we have learned to give the
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thing that causes the feeling, that dictates what we take
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action on or don't. So I think as an entrepreneur,
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if you're a bootstrapping entrepreneur, or you've reached fifty thousand
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or one hundred thousand dollars a year or a month,
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there's certain things you don't know to get to the
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next level of success. And not knowing in the human
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brain is uncertainty. When the human brain feels uncertain, it
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does not feel safe. When it does not feel safe,
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it activates the stress and fear circuit as a means
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of protection. So there's nothing wrong with the circuitry. The
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issue is in most people not understanding what do I
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do when I feel a afraid Whether I'm afraid of failing,
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afraid of losing money, afraid of making a mistake, afraid
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of being judged, embarrassed, a shamed, ridiculed, rejected, unloved, abandoned.
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Those are all real possibilities when we don't know what
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we don't know, or we don't know how to do something.
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So what I teach people how to do is understand
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that first, you don't get mad at the circuitry. You
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don't get mad, you don't get upset at your brain
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working perfectly when you are procrastinating, you're protecting when you're
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self sabotaging. Where you're protecting, when you are moving away
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from stuff, You're in a protective mode. And the question
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we should be asking ourselves is what am I protecting
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myself from? What is it that I want? Where am
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I What do I need to believe in order to
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really go after what I want? But then, what are
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the emotions the energy within me, the energy that's in
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motion within me that'll cause me to take action instead
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of procrastinate or self sabotage or have this self doubt
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and rumination on negativity, which can be normal. Something I
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want to show you. I don't know if you can
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see up on my wall. I have Little Frankie's Monster
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right over there. That's part of our brain. And we
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have Einstein that's like the genius part of our brain,
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and that's perfective part of our brain. So we have,
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you know, these parts of our brain that are both
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like members of our wonderful orchestra. And imagine if you
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had a member of your orchestra that's there to protect
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you and was always going to like talk negatively. What
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if this happens? What if that happens? What if the
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lights go out, what if you lose, what if you're
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in pain, what if negative? But your job is to
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be aware of it. And I know you're a lifelong
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meditator as well, and observe it right, and not judge it,
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but just observe it, and then you can deliberately activate
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you know, your Einstein part of your brain says, Okay,
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I wonder what's triggering you know, this thought right now,
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or this emotion right now, or what's causing me to
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procrastinate or self sabotage or to go and do something
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else other than what I should be doing. So I've
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really looked at the neuro mechanics. What's really happening inside this?
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You know, somebody'll call it an organ of ours, our brain.
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I like to call it an organism since it's forever
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growing and learning and developing. But most people have never
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learned even how to use their own brain anywhere nearly
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enough like they have maybe their phone, computer, or car.
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So we're talking about entrepreneurship. Listen, it's twenty twenty five.
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How to get more leads? We know how to do that,
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how to make more money, how to make more sales,
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how to help more people, how to do marketing better,
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how to do selling better, how to lead better, how
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to do finance or legal or product development better. We
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can have those answers literally in sixty seconds using AI
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right now. So that's not the problem. The problem is
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an inner game problem, not an outer game problem. So
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we can dive down some of those channels fleet, but
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that'll give us some foundational stuff to focus on.
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Yeah, that's wonderful, And you're really emphasizing the importance of
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mindset and the inner game of working with our own organism.
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The brain is this fabulous, incredible organism we have which
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has limitless possibilities, but can also be stuck in a
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lot of old conditioning. And you're really pointing to that
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growth mindset, the work of Carol Dwrek and others. Right,
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it just changes everything when we have that versus that
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limited mindset. So, based on your understanding of current brain science,
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you develop a brain based approach to marketing and understanding
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what's involved in our brain when we're making buying decisions
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or we're not making buying decisions, right, and so how
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can we market in a way where we're really creating
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genuine value? But you know, we can be creating all
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the value in the world, but still, if we're not
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smart about the marketing, people own fear. Fear will keep
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them from enrolling in something that could be really good
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for them. We need to create something that's really adding
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value for our perspective, customers and clients, but at the
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same time, we still have to be smart about how
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we invite them into the willingness to try something with us. Hey, friends,
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fleet mall here. I just wanted to take a moment
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to thank all of you, our listeners and supporters for
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being part of the Heartlind community. Thanks to your support,
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we've been named one of Ink five thousands fastest Growing
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Companies in America for the second year in a row,
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ranking at number one three hundred and five. It's an
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incredible honor and a reflection of how many people are
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embracing mindfulness, compassion, and conscious living together. We're so grateful
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to be on.
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This journey with you. So, when we understand a little
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bit about it, how does the human brain process information? Right?
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So you know, when light is traveling through my eyes
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or sound is traveling through my ears, my ear canal
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understand that the brain slows down. You know that energy
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light energy or sound energy for our brain to process it.
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And what happens that most people don't understand is there's
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a way that the brain processes all incoming information, so
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there's an order to it. So the number one thing
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that our brain is looking for in the environment, or
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if you go back to caveman days, what was the
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number one priority of a caveman? Before eating threats, avoiding threats,
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say from survival, the number two priority of the brain
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was avoidance of any pain or discomfort. Because if I had,
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you know, pain or discomfort, then I couldn't hunt, I
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couldn't eat, I couldn't take care of my family, I
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couldn't take care of my tribe, I couldn't take care
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of each other or myself. So first is avoidance of
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or anything that is safety related or survival related. But
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the second one is any to do with pain, suffering, discomfort.
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So if we know, I'll give you an example for
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my students, you know that are in business that have
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a program, product or services. All right, I have one
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student's name is John Alvitre. He's a survivalist and his
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clients hire him, you know, to learn how to survive
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when they're out hiking in the wilderness and life is
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on the line, and they pay him thousands of dollars
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to teach them how to stay alive number one, prevent dying,
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but how to stay alive in case something happens, and
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he charges you know, five, ten, twenty five thousand dollars. Now,
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his marketing is all geared towards survival, safety, and avoidance
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of anything disastrous happening while you're in the wilderness. So
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he has an audience he's talking to with very specific fear,
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very specific pains they're looking to avoid, and very specific
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outcomes of pleasure they want to have. But the human
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brain does not focus on the pleasure first. Our brain
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processes information in marketing, all right, is this thing that
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I'm reading, watching, seeing gonna help me with my survival
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or my safety, or my family safety, or my company's safety.
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If you're in that type of a business, you lead
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with that. And the newspapers have a terrible saying. You know,
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it goes, if it bleeds, it leads. So you're marketing.
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The number one priority of all marketing in twenty twenty
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five and twenty twenty six is number one is to
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get people's attention. Now, why would we do that? Well,
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two billion posts a day, two billions. You and I
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have to figure out how while somebody is scrolling left,
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scrolling right up and down TikTok, you know, going from
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a zoom meeting to TikTok to Instagram, the Facebook, to YouTube,
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to LinkedIn to whatever platform they're on, you and I
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have to bypass what they're there for and interrupt them.
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It's called interruptive marketing. And the only way we're going
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to do that is by creating a marketing message that
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is going to go right into their subconscious mind that
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is focusing on safety, survival, and the avoidance of pain
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or discomfort. First. Then we lead them, once we have
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their attention, down a path to keep their attention and
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create trust and rapport by helping them. So, when we're
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doing what I call is neuro marketing, we have to
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understand that. You know, a lot of times people think
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that you're marketing to the conscious brain, but you're not.
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All information is coming into the subconscious mind first. And
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if there is a resonant match around something that somebody
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is afraid of happening now or in the future, if
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something has to do with their safety, mental emotional, physical,
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financial safety. They're going to pay attention to that first. Now,
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there are some people that might just want to waste
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time on social media, and you have to interrupt those
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people because they're there having fun wasting time. So your
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marketing has got to be even more precise in twenty
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twenty five than it ever has, especially now with AI
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that is going to be flooding every social media channel
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going forward.
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So you know, among the audience, I'm sure this entrepreneurs
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and a great diversity of types of business B two C,
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B to B, and some businesses have very long sales cycle,
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some very short, you know B two C online digital sales,
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very short sales cycle. But somewhere along the line, you've
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gotten somebody's attention and you've gotten them into some kind
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of process where you're nurturing them and rolling them in
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the value of the product you offer or the service
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you offer. And then at some point, whether it's short
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line sales cycle, they're going to make a decision to
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buy or not to buy, the purchase or not purchase,
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and so what are some of the emotions evolved in
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those decisions? What are some of the emotional triggers that
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are important to facilitate so someone's willing to make that
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purchase decision.
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So one of the things I teach all my students
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is meet them at the pain and lead them to
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the gain. So for everybody, as a program, product or service,
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we're all really in the transformation business, right, but we're
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really in the transportation business. People don't like, let's forget about,
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you know, buying a candy bar, you know, at the
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grocery store because we're hungrier. We just like you know, suites.
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You know. If somebody's buying a program, product or service,
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they're actually buying how the outcome will make them feel.
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We don't buy programs, products or services. We buy how
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we feel the outcome will be. And if we can
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create a feeling that people want and they can afford,
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what it is that you are asking for that feeling
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for that. I know we think we're selling them this
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productor program, but we're not selling that. You know, we're
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selling them a future state that might be ten minutes
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from now or it might be ten weeks from now.
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And so I always ask myself, what is it that
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my program's product, service help people move away from and
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remove from their life that they no longer want and
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what is that worth to them? What is that worth
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them mentally? Was it worth of emotion? What is it
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worth the financially to have that peace of mind, to
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have that confidence, to have that certainty, to have that consistency,
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to have that predictability. That's what I sell, and people
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are willing to pay me. Personally. My private clients paid
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ten thousand dollars an hour for me to help give
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them that. Now, I'm a very very high end coach
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or consultant. You can get what I do from other people,
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probably a lot less, but if you'll want to work
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with me because of the work that I've done in
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the world. So you have to ask off this question,
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what is the ultimate state that they're looking for that
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your program, product, service, or thing will give them? And
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then before you even get into the selling side of it,
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you have to be in the qualifying side of it.
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Can I show you something? I have this over here.
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I'm going to just show you this graph that I
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show all of my students, and this graph says five percent,
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fifty percent, eighty percent. Right, So let's say this there's
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one hundred people, there's five percent that want, need, and
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can afford what you have right now. You need to
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find them first. There's twenty percent that want, need, maybe
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can afford, but they're not ready right now, so you
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need to nurture them through dialogue, qualification, information, and putting
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them through a proper process. Eighty percent stop marketing to them.
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They don't want, need, or can afford what you have,
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So all of your marketing should be on this twenty percent. Now,
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there's twenty percent. What you need to know as a
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business owner in order to do marketing right is what
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are their biggest that If we said, okay, let's just
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think about one person who wants, needs it, can afford
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what you have. Let's think of one person. What is
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a male or female? What age group? Where are they now?
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Let's answer these questions that one person. Do you know
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what his or her biggest pain is right now that
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they're experiencing in their life or business or whatever that
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your program, product or service eliminates. Write that down. There's
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marketing for you. Do you know what his or her
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biggest fear is right now as relates to their personal life,
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family life, business life. Market to that. Do you know
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what he or she is the so frustrated with right now?
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That your program, product or service good help alleviate. So
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we're always looking for one of the biggest pains, fears, frustrations,
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irritations that they're having right now or they're worried about
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in the future. Your marketing starts there by addressing those
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things and meeting them right at that. I'll give you
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an example, a crazy example. Hey, whoever's listening right now,
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If you have really, really painful, itchy hemorrhoids, pay attention now.
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For those of you who don't have hemorrhoids, of pay attention.
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If you're a little behind the eight ball right now
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and you don't have enough money in the bank, and
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you're tired of being broke and you're frustrated and embarrassed
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by it, pay attention. Don't want to share with you
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a technique that will help you get out of that.
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So what I just did, whether it's hemorrhoids or a
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lack of money causing pain, I can talk to people
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directly about what they're experiencing. And in doing that, you
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don't even talk to the conscious brain. This is what
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most people don't understand. We're always talking to the ubconscious
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brain first. And if there's a resonant match with what
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I am either thinking or feeling right now, or I
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have been thinking or feeling. It sends a message for
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us to pay attention to that person thing, video, audio,
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text message. So we want to know their pain spears
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for stracial's irritations, and then we also want to know,
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like what do they want, what do they need? What
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do they aspire to have? What are their goals? So
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you tell them if you want to move away from
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this and you want achieve this, pay attention. I have
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a book that'll help you, a video, a checklist and infographic,
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a gift, a masterclass, a personal consultation for free. Now
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I can say, if you are this and you have
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these issues, challenges and or wants these era aspirations, then
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pay attention because I have a way to help you.
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You will get rid of everybody that you should not
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be talking to the eighty percent. You'll only be talking
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to the people that are in your orbit. And then
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your job. My job is to follow this simple rule. Ready,
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don't make me think. Keep it really simple for people
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to understand what step one, what's step two, what's step three?
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What step four? And just help me move along these
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steps so I don't have to think, and you make
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it easy for me to say yes to you.
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Well, you're so good at speaking directly to the subconscious
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that when you are doing the one about him rhights,
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I had to check in do I have Fortunately I don't,
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but you had me for a minute there.
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So and I could use anything there right. Yeah, absolutely,
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I could say, hey, have you ever been afraid of snakes?
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And I'll get.
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People's attention to afraid of snakes. The people who are
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not afraid of snakes, they go no, not me, They
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opt out. So marketing, by its very nature, opts in
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the right people, opts out the wrong people. And here's
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the real gift everyone for what marketing is ready, this
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will change all of your life. I don't care if
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you're doing you know, a dollar a year in revenue
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or one hundred million dollars. Here's the essence of all
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great marketing. Great marketing is not about the prospect knowing
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about how good your program, product or service is. It's
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not about your branding. All great marketing gets the prospect
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or suspect to viscerally feel. You get me, You understand
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what I'm feeling, what I'm experiencing. You understand me. Maybe
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even better than I understand myself, and you can explain
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it to me, and then you can show me a
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path away from this and towards what I want better
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than I have been able to do it on my
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own thus far. That's great marketing.
476
00:28:02.440 --> 00:28:05.039
Well, well, you're so powerfully communicating. John has said. As
477
00:28:05.079 --> 00:28:08.160
human beings, we are emotional decision makers, you know, and
478
00:28:08.200 --> 00:28:10.400
it's well known. Like we're looking to buy a car,
479
00:28:10.519 --> 00:28:13.000
we might spend weeks in consumer reports doing all our
480
00:28:13.039 --> 00:28:14.880
study and analysis, but then we go on the car
481
00:28:14.960 --> 00:28:18.240
lot and make a completely emotional decision because that red
482
00:28:18.240 --> 00:28:21.119
one over there just really floats our boat. Right, So
483
00:28:21.200 --> 00:28:22.799
we're emotional decision makers.
484
00:28:22.960 --> 00:28:27.920
Well, we're emotional decision makers, but there's a part before
485
00:28:28.119 --> 00:28:34.119
even the emotions, right, So there's this instinctual part of us, okay,
486
00:28:34.640 --> 00:28:39.519
that is deeper than even the amigdal aside that's reacted
487
00:28:39.559 --> 00:28:42.599
as an emotion, and that is, you know, the part
488
00:28:42.640 --> 00:28:47.359
of us that is genetically engineered, predisposed for one hundred
489
00:28:47.359 --> 00:28:50.960
and fifty million years as Homo sapiens are you know,
490
00:28:51.240 --> 00:28:55.359
humans in this species to avoid pain and discomfort and
491
00:28:55.480 --> 00:28:59.559
seek safety survival before pain or pleasure and gain. So
492
00:28:59.599 --> 00:29:03.559
when we understand that words is just energy. We need
493
00:29:03.599 --> 00:29:05.599
to make sure we use the right words in the
494
00:29:05.720 --> 00:29:08.759
right order at the right time. Words on a piece
495
00:29:08.759 --> 00:29:12.839
of paper, your headline, your byline, that's your like New
496
00:29:12.920 --> 00:29:15.640
York real estate, whether you get attention or not. The
497
00:29:15.640 --> 00:29:18.680
first four or five words you use on a social
498
00:29:18.759 --> 00:29:21.440
post and a video, that's all you have. You have
499
00:29:21.599 --> 00:29:25.400
a second. You don't have ten fifteen seconds anymore. People's
500
00:29:25.480 --> 00:29:30.720
attention spans have gone to near zero, so your communication
501
00:29:31.559 --> 00:29:35.640
has got to be near perfect. And there's no room anymore,
502
00:29:36.279 --> 00:29:39.680
you know, for oh, I made a mistake with a
503
00:29:39.680 --> 00:29:44.079
new audience, because they're gone. It's fast food now.
504
00:29:44.319 --> 00:29:46.400
So in terms of people may be familiar with the
505
00:29:46.440 --> 00:29:49.519
trium brain idea, the brain is one holistic enterprise, very
506
00:29:49.519 --> 00:29:52.279
complex and eary pendent. But still are these three functional areas.
507
00:29:52.279 --> 00:29:54.759
The reptilian brain that's all about fight or flight and
508
00:29:54.759 --> 00:29:57.319
survival that you've been referencing, and then the mid brain
509
00:29:57.400 --> 00:30:00.799
with the amigdal and the Olympics system that's about most processing.
510
00:30:01.079 --> 00:30:03.400
So we're really addressing those two parts of the brain.
511
00:30:03.839 --> 00:30:06.640
And if we get somebody up lost in their neocortex
512
00:30:06.759 --> 00:30:09.680
thinking about things, we may have lost them already got it.
513
00:30:10.319 --> 00:30:12.680
Yeah, we can get them into that neo cortex, the
514
00:30:12.799 --> 00:30:16.759
thinking part of their brain. But from a wiring perspective,
515
00:30:17.440 --> 00:30:20.799
the emotional brain sends signals to the logical brain, but
516
00:30:20.839 --> 00:30:24.319
the logical brain doesn't send signals down to the emotional brain.
517
00:30:24.519 --> 00:30:28.119
The emotional brain, okay, is really what controls, but the
518
00:30:28.160 --> 00:30:32.160
instinctual brain is involved in this as well. Initially to
519
00:30:32.440 --> 00:30:36.000
get the attention, and then we want to lead people
520
00:30:36.640 --> 00:30:38.920
by meeting them where they're at and leading them to
521
00:30:38.960 --> 00:30:39.720
where they want to be.
522
00:30:40.160 --> 00:30:42.559
I said, you kind of reference this already, John, but
523
00:30:42.759 --> 00:30:44.279
I'd like I wonder if you could talk a little
524
00:30:44.319 --> 00:30:48.319
bit about our ability to reframe belief systems and our
525
00:30:48.359 --> 00:30:50.880
own as entrepreneur. As you mentioned some of these negative
526
00:30:50.880 --> 00:30:54.440
beliefs that resulted from our childhood conditioning and experiences and
527
00:30:54.480 --> 00:30:56.799
so forth that could get in the way of actualizing
528
00:30:56.839 --> 00:30:59.400
our lives and our dreams and so forth. And then
529
00:30:59.440 --> 00:31:03.680
in some way, our marketing is also reframing beliefs, possibly
530
00:31:03.920 --> 00:31:07.720
to on some level for our perspective clients and customers.
531
00:31:07.839 --> 00:31:10.119
I wonder if you could first talk about and entrepreneurs
532
00:31:10.200 --> 00:31:12.400
need to reframe their own beliefs, the ones that could
533
00:31:12.400 --> 00:31:15.440
be getting in their way. And then how in some level,
534
00:31:15.680 --> 00:31:17.960
you know, our customer, our client is going to buy
535
00:31:18.039 --> 00:31:21.759
when they somehow have a belief that what we're offering
536
00:31:21.960 --> 00:31:24.599
is either going to help them avoid that pain or
537
00:31:24.599 --> 00:31:27.200
get rid of that pain, and or it's going to
538
00:31:27.359 --> 00:31:30.079
meet that pleasure that they're looking for. So if you
539
00:31:30.079 --> 00:31:31.880
could first talk about it in terms of our own
540
00:31:31.920 --> 00:31:34.480
brain and the need to be reframing beliefs that get
541
00:31:34.559 --> 00:31:35.960
in our own way, and the fact that we actually
542
00:31:36.000 --> 00:31:37.920
can do that, that we could actually change our brain.
543
00:31:38.240 --> 00:31:40.799
Yeah, so you know, it was twenty thirty years ago.
544
00:31:41.039 --> 00:31:43.839
We used to believe we're hardwired, right, that we're you know,
545
00:31:44.200 --> 00:31:46.240
just like your mother, just like your father. Oh my god,
546
00:31:46.279 --> 00:31:49.440
you're remind me of your grandfather or grandmother. And yeah,
547
00:31:49.480 --> 00:31:54.119
there's genetic predispositions. But again, if we just think about
548
00:31:54.279 --> 00:31:59.039
a belief as nothing more than a pattern like software, right,
549
00:31:59.279 --> 00:32:02.480
like software and computer. We upgrade software all the time
550
00:32:02.599 --> 00:32:05.759
on our computer, on our cell phones, even in our cars. Well,
551
00:32:05.920 --> 00:32:08.480
why not upgrade your own software. What if our beliefs
552
00:32:08.599 --> 00:32:12.920
was just like software, right, something that was encoded, whether
553
00:32:13.079 --> 00:32:15.359
it was because of things you heard, things you saw,
554
00:32:15.480 --> 00:32:19.279
things you experienced, things you were told were true about
555
00:32:19.319 --> 00:32:21.359
you when you didn't have the ability to go, oh,
556
00:32:21.400 --> 00:32:23.759
that's not true about me. So if a belief is
557
00:32:23.799 --> 00:32:29.119
nothing more than a reinforced pattern, then can we deliberately
558
00:32:29.839 --> 00:32:33.599
create and reinforce a more powerful pattern, a new pattern?
559
00:32:34.039 --> 00:32:37.359
And the answer is, of course, the science of neuroplasticity
560
00:32:38.000 --> 00:32:40.599
means that the brain has the ability to be plastic
561
00:32:40.680 --> 00:32:47.359
and moldable, and we can refire to rewire our beliefs
562
00:32:47.400 --> 00:32:51.079
about ourselves, our self image, our beliefs about you know,
563
00:32:51.119 --> 00:32:56.359
our capabilities, our identity, and so you know, one of
564
00:32:56.359 --> 00:32:59.160
the things, for example, that I started to do literally
565
00:32:59.200 --> 00:33:02.440
forty four years is when I had my first goal
566
00:33:02.480 --> 00:33:05.319
in fleet. You'll love this. I was making dollars sixty
567
00:33:05.359 --> 00:33:07.799
five an hour, and my first goal was to make
568
00:33:07.839 --> 00:33:10.279
ten thousand dollars a month, and they was making seventy
569
00:33:10.279 --> 00:33:12.799
five dollars a week, right, three hundred dollars a month.
570
00:33:12.799 --> 00:33:15.000
I want to go to ten thousand dollars a month.
571
00:33:15.480 --> 00:33:18.359
And I thought, I was like, only millionaires make ten
572
00:33:18.400 --> 00:33:22.119
thousand dollars a month back then. And so my mentor
573
00:33:22.160 --> 00:33:23.799
said to me, he says, great, like, what would you
574
00:33:23.920 --> 00:33:29.079
need to believe in order to feel self confident you
575
00:33:29.200 --> 00:33:32.480
can make ten thousand dollars a month. That's why I
576
00:33:32.480 --> 00:33:34.960
guess I would need to believe that I'm smart enough.
577
00:33:35.000 --> 00:33:37.640
He said, good, write that down. I'm so happy and
578
00:33:37.720 --> 00:33:40.680
grateful for the fact that I am smart enough to
579
00:33:40.720 --> 00:33:43.519
earn ten thousand dollars a month. What else would you
580
00:33:43.559 --> 00:33:45.799
need to believe? Well, I would need to believe that
581
00:33:45.920 --> 00:33:47.839
I'm worthy of it. I would need to believe I
582
00:33:47.960 --> 00:33:49.920
deserve it. I would need to believe I'm capable of
583
00:33:49.920 --> 00:33:51.519
doing it. I would need to believe that I can
584
00:33:51.640 --> 00:33:53.319
learn the knowledge and the skills. I would need to
585
00:33:53.359 --> 00:33:55.319
believe that I could develop the hab he said, write
586
00:33:55.359 --> 00:33:57.000
it down, Write it down, Write it down. So I
587
00:33:57.119 --> 00:33:59.240
wrote it all down. I'm so happy and grateful that
588
00:33:59.279 --> 00:34:01.200
I now had the happy I'm so happy and grateful
589
00:34:01.400 --> 00:34:03.480
that I now feel deserving of I'm so happy and
590
00:34:03.519 --> 00:34:05.680
grateful for the fact that and I wrote it down
591
00:34:05.720 --> 00:34:07.119
and go. Now what I do is he says, Well,
592
00:34:07.160 --> 00:34:09.360
what I want you to do, and you're talking about
593
00:34:09.360 --> 00:34:12.000
the trying and brain, I'll give you like a triad system.
594
00:34:12.519 --> 00:34:15.400
So he says, Now, I want you to visualize it,
595
00:34:15.719 --> 00:34:18.920
see yourself earning ten grand a month. So I close
596
00:34:19.039 --> 00:34:21.599
my eyes and I would like try to see myself
597
00:34:21.639 --> 00:34:23.599
earning ten grand a month, and I just saw like
598
00:34:23.760 --> 00:34:27.440
black and blurry and nothing. He goes like, where would
599
00:34:27.519 --> 00:34:30.239
you travel if you were earning ten thousand dollars a month?
600
00:34:30.480 --> 00:34:33.800
I Saii? I remember Hawaii came up first, and then
601
00:34:34.039 --> 00:34:36.639
the Caribbean and then Florida, I says, And what kind
602
00:34:36.679 --> 00:34:38.079
of car would you go? Oh, that's easy, I would
603
00:34:38.119 --> 00:34:41.719
be driving a Mercedes Benz convertible. Great. And what kind
604
00:34:41.760 --> 00:34:43.440
of house would you have? Oh, I'd have a four
605
00:34:43.519 --> 00:34:46.159
bedroom house. And who would you help? I said, no,
606
00:34:46.239 --> 00:34:47.679
I was making ten grand a month. I would help
607
00:34:47.719 --> 00:34:50.000
my father. He doesn't make enough money. He's a cab driver,
608
00:34:50.079 --> 00:34:52.719
he's a gambler. My mother works really hard as a seamstress.
609
00:34:52.840 --> 00:34:55.719
I would help her. And as he asked me what
610
00:34:55.880 --> 00:34:57.960
I would do with the ten thousand dollars a month,
611
00:34:57.960 --> 00:35:00.360
all of a sudden, I can visualize, and I could,
612
00:35:00.880 --> 00:35:04.199
so the triad was visualized. What it would be like
613
00:35:04.719 --> 00:35:07.920
for that affirmation to be real? How would you behave
614
00:35:07.960 --> 00:35:11.159
if you had the self confidence right now? How would
615
00:35:11.199 --> 00:35:14.400
you think? What would you believe to be true? A boy? Yourself?
616
00:35:14.480 --> 00:35:17.239
If you had the self confidence of self image, the identity,
617
00:35:17.480 --> 00:35:22.920
and so I would go into the visualization of the affirmation,
618
00:35:23.079 --> 00:35:27.000
so I would visualize part one of the triad. Then
619
00:35:27.079 --> 00:35:32.079
I would affirm, So it is visualize affirm it that yes,
620
00:35:32.159 --> 00:35:33.960
this is true, this is happening right now, because I
621
00:35:34.000 --> 00:35:38.000
wanted to create and reinforce a new pattern. And then
622
00:35:38.599 --> 00:35:43.159
he said, once you visualize an affirm, I now want
623
00:35:43.199 --> 00:35:46.519
you to confirm. And what did that mean? What does
624
00:35:46.559 --> 00:35:49.920
it mean to visualize, affirm and confirm? He says, Now
625
00:35:50.280 --> 00:35:52.800
I want you to go out for the next hour
626
00:35:53.480 --> 00:35:57.199
and take action as if you're making ten grand an hour,
627
00:35:57.519 --> 00:36:00.519
you believe these things to be true. Take the action
628
00:36:01.039 --> 00:36:04.480
aligned with the visualization and the affirmation. I said, okay,
629
00:36:04.599 --> 00:36:07.119
what should I do? He says, Well, the confirm is
630
00:36:07.480 --> 00:36:10.519
if somebody's making ten thousand dollars a month, for example,
631
00:36:10.760 --> 00:36:13.239
they'd be making phone calls. Since I was selling real
632
00:36:13.360 --> 00:36:16.039
estate back then as a nineteen year old right or
633
00:36:16.079 --> 00:36:19.199
I was door knocking. Phone calls are door knocking? Is
634
00:36:19.239 --> 00:36:21.280
I want you to go a door knock on fifty
635
00:36:21.599 --> 00:36:24.000
fifty dollars today and I want you to call one
636
00:36:24.079 --> 00:36:26.679
hundred people today. I was like, wow, okay, well, what
637
00:36:26.719 --> 00:36:29.760
should I say, he said, well, here's a script to learn.
638
00:36:30.079 --> 00:36:32.960
So I learned the script for door knocking. I learned
639
00:36:33.000 --> 00:36:36.320
the script for phone calling, and you know what, six
640
00:36:36.360 --> 00:36:39.079
months later, I was making ten thousand dollars a month.
641
00:36:39.440 --> 00:36:44.079
So visualize a firm confirmed. So you always confirmed by
642
00:36:44.199 --> 00:36:46.960
following through with a little bit of the behavior with
643
00:36:47.000 --> 00:36:51.519
what you're visualizing and affirming, that creates the neural networks
644
00:36:51.519 --> 00:36:54.920
that you need because the visceral learning, the neural pattern
645
00:36:55.000 --> 00:36:58.159
is created not just in the visualization, which it is
646
00:36:58.199 --> 00:37:05.079
because visualization is a simulation. Affirmation okay, is affirming in
647
00:37:05.159 --> 00:37:08.760
one's mind. It just another way to get that neural pattern,
648
00:37:09.079 --> 00:37:11.480
create an anchor. But then it's in the taking of
649
00:37:11.519 --> 00:37:16.480
the action that it's cements because now we have excitement,
650
00:37:16.519 --> 00:37:20.159
we have emotion, we have cortisol, eppnephron, we have fear,
651
00:37:20.239 --> 00:37:26.039
we have dopamine, all the neurochemicals responsible for coalescing. Okay,
652
00:37:26.639 --> 00:37:31.360
the pattern like glue. And so I learned how to
653
00:37:31.400 --> 00:37:35.480
do that forty four years ago and I haven't stopped,
654
00:37:35.679 --> 00:37:38.960
and I've taught it to over a million students in
655
00:37:39.000 --> 00:37:42.519
the last number of years. So those are just some
656
00:37:42.760 --> 00:37:44.639
of the ways that you can do this.
657
00:37:45.079 --> 00:37:47.119
It's incredibly empowering. And we're going to talk at the
658
00:37:47.159 --> 00:37:49.679
end of our conversation today about a wonderful free book
659
00:37:49.760 --> 00:37:51.559
that goes through all that that we're going to offer.
660
00:37:52.119 --> 00:37:55.440
I have something that I just finished writing. It's another
661
00:37:55.519 --> 00:37:58.320
one of my new books. It's called The Power of Visulation.
662
00:37:58.960 --> 00:38:02.079
Unleash your brain's full potential to manifest your biggest goals
663
00:38:02.079 --> 00:38:05.320
and dreams. And what I did is I created about
664
00:38:05.320 --> 00:38:09.760
a twenty five twenty twenty page book and I'm going
665
00:38:09.840 --> 00:38:12.039
to put this on Amazon, but we're gonna give it
666
00:38:12.079 --> 00:38:16.079
to all of your Watchers followers as our gift today.
667
00:38:16.119 --> 00:38:17.559
Wish I had to do that afterwards.
668
00:38:17.559 --> 00:38:20.639
Wonderful, wonderful, Thank you so much. So, you know, you
669
00:38:20.679 --> 00:38:23.000
were talking about some of the keys to marketing before,
670
00:38:23.440 --> 00:38:26.400
and so let's say, you know, you've gotten somebody's attention
671
00:38:26.480 --> 00:38:28.639
with's the job one, right, and it's got getting harder
672
00:38:28.639 --> 00:38:30.559
and harder. So we've got to break through, get their attention,
673
00:38:30.760 --> 00:38:33.320
interrupt what they're doing, and that's probably going to be
674
00:38:33.320 --> 00:38:36.199
around some kind of pain that focuses are attention they're
675
00:38:36.239 --> 00:38:39.440
concerned about. And then you know, so we have that
676
00:38:39.480 --> 00:38:41.880
pain and wears and then you know there's a solution.
677
00:38:41.960 --> 00:38:45.960
But yeah, it's pain, fear, frustration, or irritation. Or we
678
00:38:46.039 --> 00:38:50.039
can also talk about wants, needs, goals, and aspirations. So
679
00:38:50.039 --> 00:38:53.239
we have eight different things that we could lead with,
680
00:38:53.599 --> 00:38:57.320
but I always like to lead with eighty percent on
681
00:38:57.360 --> 00:38:59.639
the pain's faces, face irritations.
682
00:38:59.119 --> 00:39:02.000
Which is the way there and structured anyway. So it's
683
00:39:02.039 --> 00:39:04.840
also Maslow's hierarchy of needs as well. So we've gotten
684
00:39:04.840 --> 00:39:08.280
our attention around that as you're describing, But at some
685
00:39:08.400 --> 00:39:12.119
point they have to believe that what we're offering is
686
00:39:12.159 --> 00:39:14.480
actually going to help them avoid that pain or reach
687
00:39:14.519 --> 00:39:17.679
that solution or have that pleasure. So what's involved in
688
00:39:18.400 --> 00:39:20.920
changing her Because their initial belief may be a sense
689
00:39:20.960 --> 00:39:24.159
of weariness, like somebody's trying to sell me something, although
690
00:39:24.159 --> 00:39:26.280
if our marketing is really good, maybe that we won't
691
00:39:26.320 --> 00:39:29.039
get them into that mindset. But nonetheless they've got to
692
00:39:29.039 --> 00:39:31.360
come to believe that, yes, I believe this could do
693
00:39:31.400 --> 00:39:31.800
it for me.
694
00:39:31.960 --> 00:39:35.880
Yeah. So first, once we get their attention, the very
695
00:39:35.960 --> 00:39:38.840
next step is we have to build some level of
696
00:39:38.960 --> 00:39:44.840
trust and rapport. So everybody promises everything. Now, pay attention
697
00:39:44.960 --> 00:39:48.840
to me, follow my this, eat my that, watch my this,
698
00:39:49.119 --> 00:39:52.360
buy my that, and so we're all like, I'm interested,
699
00:39:52.440 --> 00:39:56.440
but I'm scared because the last time I trusted, or
700
00:39:56.519 --> 00:39:59.079
my friend trusted, or my daughter or mother or husband
701
00:39:59.159 --> 00:40:02.039
or a wife trusted, they got burned. So we're standing
702
00:40:02.039 --> 00:40:05.079
guard and that's okay. So we want to build trust
703
00:40:05.119 --> 00:40:12.320
and rapport. So why not give value in advance, like
704
00:40:12.480 --> 00:40:17.400
give value, like show me, don't tell me, show me.
705
00:40:17.679 --> 00:40:20.760
So I just gave you this triathces to visualize a
706
00:40:20.880 --> 00:40:24.800
firm confirm like do that. I'll even give you free
707
00:40:25.119 --> 00:40:27.679
book to show you how to do that for free.
708
00:40:27.760 --> 00:40:29.920
And listen, you like what I do? You like what
709
00:40:29.960 --> 00:40:33.000
fleet does? Look deeper into what else we have? Right,
710
00:40:33.239 --> 00:40:36.039
So we want to give value in advance. We want
711
00:40:36.079 --> 00:40:41.559
to showcase our expertise. We want to showcase who we are. Listen,
712
00:40:41.920 --> 00:40:46.440
people feel right people, People can tell whether I'm bullshitting
713
00:40:46.519 --> 00:40:50.119
right now, whether I'm caring, whether I want to give
714
00:40:50.559 --> 00:40:54.039
right And everybody wants to buy, but nobody wants to
715
00:40:54.079 --> 00:40:58.039
be sold. So why if you're really good at whatever
716
00:40:58.079 --> 00:40:59.920
it is that you do, if your product or service
717
00:41:00.159 --> 00:41:02.599
really good. Have you ever been traveling? You know, you're
718
00:41:02.639 --> 00:41:04.800
walking down a boardwalk and they give you a piece
719
00:41:04.800 --> 00:41:06.760
of pizza or a piece of their Italian food or
720
00:41:06.760 --> 00:41:08.519
a piece of their seafood to taste if you oh
721
00:41:08.559 --> 00:41:10.320
my god. And then you go look at the restaurant
722
00:41:10.320 --> 00:41:13.039
and there's tons of people there where they're ice cream. Well,
723
00:41:13.079 --> 00:41:16.480
they're giving you a taste in advance. Well, showcase your work.
724
00:41:16.880 --> 00:41:20.960
And then since people are skeptical, show me how it works.
725
00:41:21.000 --> 00:41:24.119
Like people are always asking what is this? Why should
726
00:41:24.159 --> 00:41:26.599
I care? How much is it? How does it work?
727
00:41:26.639 --> 00:41:28.559
How long will it take? Will this work for me?
728
00:41:28.639 --> 00:41:30.920
What evidence do you have? Remember I said to you earlier,
729
00:41:30.960 --> 00:41:33.320
don't make me think. Those are the seven things that
730
00:41:33.320 --> 00:41:36.159
are going on in their head. What is it? Why
731
00:41:36.159 --> 00:41:39.239
should I care? How much is it okay? How will
732
00:41:39.280 --> 00:41:41.760
it help me with my program? Well, my problem paying?
733
00:41:41.880 --> 00:41:44.280
Whatever it is? What evidence do you have, how much
734
00:41:44.280 --> 00:41:46.119
does it cost? How long will it take? What if
735
00:41:46.159 --> 00:41:48.559
it doesn't work for me? That's the other one. Those
736
00:41:48.599 --> 00:41:51.320
are you know, seven eight things that you need to
737
00:41:51.400 --> 00:41:55.480
answer sometime in the discussion, whether it's online or offline,
738
00:41:55.519 --> 00:41:58.199
one to one, one too many. That's why I said earlier,
739
00:41:58.239 --> 00:42:00.559
don't make me think you need to answer or all
740
00:42:00.639 --> 00:42:04.440
of these things along the way. So if I take
741
00:42:04.519 --> 00:42:07.559
your ex if I read your book, if I use
742
00:42:07.599 --> 00:42:10.440
your checklist, if I get your infograph, I watch your videos,
743
00:42:10.440 --> 00:42:13.679
if I buy your ex like, answer those questions for
744
00:42:13.840 --> 00:42:18.280
me and then show me evidence to take my risk
745
00:42:18.480 --> 00:42:22.599
factor down so that I feel safe. Remember safety and security.
746
00:42:22.679 --> 00:42:25.840
I want safety and security. First, I want to avoid
747
00:42:25.920 --> 00:42:29.039
pain or discomfort, make it the wrong decision. Second, I
748
00:42:29.079 --> 00:42:31.920
want to conserve energy, don't make me think. Third, then
749
00:42:31.960 --> 00:42:35.280
I want my pleasure. Fourth. So there's a hierarchy in
750
00:42:35.360 --> 00:42:39.920
neuromarketing and neuro selling. And when people feel that they
751
00:42:40.519 --> 00:42:43.559
like you, they know you, they trust you, and you've
752
00:42:43.599 --> 00:42:46.920
shown them how this can impact them, and they want
753
00:42:46.960 --> 00:42:49.280
it needed and can afford it. You don't have to
754
00:42:49.320 --> 00:42:51.559
do any selling. People like, how do I sign up?
755
00:42:51.559 --> 00:42:53.559
How do I join you? Because I want to be part.
756
00:42:53.400 --> 00:42:57.159
Of this wonderful So in your experience with your own
757
00:42:57.199 --> 00:43:00.639
businesses and all the million, thousands of bus since clients
758
00:43:00.679 --> 00:43:03.559
you've helped, you know in our audience, the wonderful creatives
759
00:43:03.639 --> 00:43:05.960
entrepreneurs in our audience, you know, they may be at
760
00:43:06.159 --> 00:43:10.079
various stages, but we often find ourselves stuck in these plateaus.
761
00:43:10.599 --> 00:43:12.960
Maybe we've gotten to six figures, maybe we've gotten to
762
00:43:13.000 --> 00:43:15.119
seven figures, and it just figures. I don't see how
763
00:43:15.159 --> 00:43:17.440
I grow from here. I can only do so much
764
00:43:17.440 --> 00:43:19.679
of X right and we kind of get stuck in
765
00:43:19.719 --> 00:43:22.280
these plateaus. And I wonder if your experience what helps
766
00:43:22.320 --> 00:43:25.039
people kind of get unstuck and take their game and
767
00:43:25.079 --> 00:43:26.719
take their business to the next level.
768
00:43:26.760 --> 00:43:31.440
In your experience, businesses go through different stages. From zero
769
00:43:31.480 --> 00:43:34.360
to one hundred thousand is a stage. One hundred thousand
770
00:43:34.719 --> 00:43:37.880
to a million is a stage. You know. Five to
771
00:43:37.920 --> 00:43:40.920
ten million is a stage. Ten to twenty five, fifty
772
00:43:41.039 --> 00:43:43.559
millions of stage, you know, fifty two hundreds of stage.
773
00:43:43.559 --> 00:43:46.599
One hundred million to a billion is a stage. And
774
00:43:46.760 --> 00:43:51.840
every stage requires new systems, new processes, sometimes new people,
775
00:43:52.320 --> 00:43:55.519
and especially what you have to really be aligned with
776
00:43:55.880 --> 00:44:00.400
right now, like not next year, right now is just
777
00:44:00.480 --> 00:44:03.400
changed the game. AI has changed the game forever. So
778
00:44:03.559 --> 00:44:08.119
whatever your processing systems in twenty twenty one, two three, four,
779
00:44:08.800 --> 00:44:12.920
their history, they are history. You have to retool right now.
780
00:44:12.960 --> 00:44:17.719
You have to adapt right now AI this year. If
781
00:44:17.719 --> 00:44:20.440
you're a one person shop or a five person shop,
782
00:44:20.440 --> 00:44:22.440
you can use AI to do the work of a
783
00:44:22.480 --> 00:44:26.519
fifty person shop or business. Now. The fact that you
784
00:44:26.559 --> 00:44:28.360
may not know how to do it. That means you
785
00:44:28.400 --> 00:44:31.079
need to upskill yourself or bring people on your team
786
00:44:31.559 --> 00:44:36.320
that are upskilling. I am retooling my entire company for
787
00:44:36.519 --> 00:44:39.719
every department to be an AI powered department. Every department.
788
00:44:39.719 --> 00:44:43.039
We just had our meeting this morning, okay, talking about
789
00:44:43.079 --> 00:44:45.039
that again, which we've been doing now for the last
790
00:44:45.039 --> 00:44:51.000
one hundred days. So everybody has to retool your mindset,
791
00:44:51.519 --> 00:44:56.159
retool your skill set, retool your systems and processes based
792
00:44:56.280 --> 00:45:01.840
on AI ready now, and change ready now. And that
793
00:45:02.039 --> 00:45:05.280
just requires another version of you. So I always have
794
00:45:05.440 --> 00:45:08.719
this reminder on my desk of the monarch butterfly here
795
00:45:09.360 --> 00:45:12.480
to remind me. You know, I want to keep evolving
796
00:45:12.559 --> 00:45:15.719
from the caterpillar that I've gotten used to being to
797
00:45:15.840 --> 00:45:19.039
the monarch butterfly that I want to be. Then I
798
00:45:19.119 --> 00:45:22.400
go through the metamorphosis again. Then this becomes, you know,
799
00:45:22.880 --> 00:45:27.199
a convenient, normal, habitual, comfortable, and then I have to
800
00:45:27.599 --> 00:45:31.280
interrupt that cycle again and become another new version of me.
801
00:45:31.760 --> 00:45:34.679
So what got you here will not get you there
802
00:45:34.880 --> 00:45:40.360
except the mindset, okay, that you can change and you
803
00:45:40.360 --> 00:45:43.880
can adapt and you can shift, and you can become
804
00:45:44.000 --> 00:45:45.679
a better, newer version of you.
805
00:45:46.079 --> 00:45:48.480
You know, that's the amazing thing John about this journey
806
00:45:48.480 --> 00:45:52.079
of entrepreneurship. Those cycles you're referencing sometimes you're reading the
807
00:45:52.159 --> 00:45:54.639
business books that even you know some of your key
808
00:45:54.679 --> 00:45:58.119
people they may be able to grow to one two cycles,
809
00:45:58.119 --> 00:45:59.599
but a SIMILARI you're going to have to bring in
810
00:45:59.599 --> 00:46:01.719
some people who have actually been at that next level.
811
00:46:02.159 --> 00:46:04.760
But you, as the founder of the entrepreneur, you're still there.
812
00:46:04.800 --> 00:46:06.559
You've got to grow. I mean, at some point you
813
00:46:06.599 --> 00:46:09.320
can replace yourself or you know, exit or whatever, but
814
00:46:09.840 --> 00:46:11.800
you got to get through a lot of cycles yourself.
815
00:46:11.880 --> 00:46:15.400
So this growth mindset, this ability to change, evolve and
816
00:46:15.480 --> 00:46:17.840
grow ourselves is like it seems to be at the
817
00:46:17.960 --> 00:46:19.519
very heart of our entrepreneurship.
818
00:46:19.880 --> 00:46:21.920
Yeah, and listen. You don't have to if you don't
819
00:46:21.960 --> 00:46:24.599
want to, that's up to you. Listen. I got a
820
00:46:24.639 --> 00:46:27.360
call literally yesterday from a friend of mine that haven't
821
00:46:27.400 --> 00:46:30.159
talked to in I don't know forty years. I used
822
00:46:30.159 --> 00:46:33.719
to actually live with this person and he hasn't read
823
00:46:34.199 --> 00:46:39.360
one book since we lived together. Now one book. He
824
00:46:39.440 --> 00:46:43.400
hasn't been to one event, he's not listened to one podcast,
825
00:46:44.000 --> 00:46:47.599
and he's slightly older than I am. He looked like
826
00:46:47.639 --> 00:46:51.159
he was twenty years older than I was, and he was.
827
00:46:51.320 --> 00:46:54.119
He looked like he was on such a decline. I
828
00:46:54.320 --> 00:46:58.000
was shocked. And he was making a little bit more
829
00:46:58.079 --> 00:47:00.400
money than he was making when we lived together in
830
00:47:00.440 --> 00:47:03.480
our twenties. And yes he's a husband, and yes he's
831
00:47:03.519 --> 00:47:07.280
a father, and yes he's a grandfather. He's gotten older,
832
00:47:07.320 --> 00:47:11.400
but he has not grown. He's actually gone backwards. He
833
00:47:11.599 --> 00:47:16.280
looks worse, sounded worse. It was like, oh my god,
834
00:47:16.519 --> 00:47:20.719
you have not grown. That's his choice. So growth is
835
00:47:20.760 --> 00:47:24.760
a choice staying. If people think they stay the same,
836
00:47:24.960 --> 00:47:29.440
no you don't. Nothing stays the same. You know, universal
837
00:47:29.559 --> 00:47:34.519
law says create or disintegrate. So your choice. And there's
838
00:47:34.599 --> 00:47:38.599
never been in the history of our species. I just
839
00:47:38.639 --> 00:47:42.800
finished watching a wonderful PBS special on Leonardo da Vinci
840
00:47:42.840 --> 00:47:47.119
in the Renaissance era. And you know, six hundred, five
841
00:47:47.199 --> 00:47:50.440
hundred and fifty years ago, whatever what we're in right now,
842
00:47:51.079 --> 00:47:58.559
the AI era will dwarf the Renaissance era, the agriculture revolution,
843
00:47:58.800 --> 00:48:03.519
industrial revolution, computer revolution by a factor that we can't
844
00:48:03.599 --> 00:48:09.119
even imagine. We have just entered the quantum realm of change.
845
00:48:09.519 --> 00:48:13.639
And you're either going to adapt now and become the
846
00:48:13.639 --> 00:48:16.519
better version of yourself. And there's paths to doing that,
847
00:48:16.760 --> 00:48:20.960
or as Charles Darwin said, you know, adapt or become extinct.
848
00:48:21.400 --> 00:48:24.960
I've been really enjoying one of de Pauk Troper's latest books,
849
00:48:25.000 --> 00:48:27.320
The Quantum Body, and as sooner or later we're probably
850
00:48:27.320 --> 00:48:29.079
going to be talking about quantum marketing.
851
00:48:29.119 --> 00:48:33.400
I suppose, yeah, we're already doing quantum marketing, you know,
852
00:48:33.440 --> 00:48:37.559
in a sense, you know, neuro marketing is accessing you know,
853
00:48:37.719 --> 00:48:41.559
levels of the human consciousness. There's I can't remember the
854
00:48:41.639 --> 00:48:43.360
name of the author, but many years where he wrote
855
00:48:43.360 --> 00:48:47.159
thinking fast, Thinking slow, and like I said, even as
856
00:48:47.199 --> 00:48:50.440
I'm speaking with you right now in the audience, some
857
00:48:50.519 --> 00:48:53.119
of you may be watching me right and I'm sitting
858
00:48:53.119 --> 00:48:56.079
in San Diego. You might be seeing my bright colored
859
00:48:56.119 --> 00:49:00.880
shirt and my nice you know, colored glasses, and my
860
00:49:01.280 --> 00:49:06.719
light right is traveling through the camera that's not connected
861
00:49:06.760 --> 00:49:11.320
to anything, you know, beaming up to a satellite somewhere,
862
00:49:11.360 --> 00:49:15.159
back down to your mobile phone, computer or iPad, going
863
00:49:15.320 --> 00:49:18.800
through your camera, you know, the light going through your
864
00:49:18.920 --> 00:49:21.880
eyes at a slow enough pace for your brain to
865
00:49:22.000 --> 00:49:26.880
decipher that guy talking, knowing what he's saying. When you know,
866
00:49:27.079 --> 00:49:28.880
whenever you were born, you had no idea what I
867
00:49:28.920 --> 00:49:31.840
was saying you didn't even understand language, you didn't even
868
00:49:32.239 --> 00:49:36.039
see when you were born, and your brain's deciphering, decoding
869
00:49:36.079 --> 00:49:39.239
all of that and making sense of it, hopefully sense
870
00:49:39.280 --> 00:49:43.119
of it. Ah, that's a miracle. So we are already
871
00:49:43.159 --> 00:49:46.400
communicating at the quantum level. And then you have this
872
00:49:46.559 --> 00:49:49.920
feeling about what's going on right now that you're either
873
00:49:49.960 --> 00:49:53.559
excited about it, you're either afraid of it, you're uncertain
874
00:49:53.559 --> 00:49:55.920
about it. That's a feeling that the words that I'm
875
00:49:56.039 --> 00:50:00.880
using in our conversation is causing within you. That's quantum level,
876
00:50:01.119 --> 00:50:04.039
you know, communication. But then there's the you know, the
877
00:50:04.199 --> 00:50:07.960
entanglements that's we're all entangled, and there's communication happening at
878
00:50:08.079 --> 00:50:11.599
vast distances you know that we're aware of also, And
879
00:50:11.679 --> 00:50:12.960
I think we're going to find out a lot more
880
00:50:13.000 --> 00:50:16.119
about that fleet over the next several years as well.
881
00:50:16.440 --> 00:50:18.320
It's an interesting time to be alive, to say the
882
00:50:18.400 --> 00:50:21.960
very least, for sure. Absolutely, thank you so much, John,
883
00:50:22.000 --> 00:50:23.119
this has been illuminating.
884
00:50:23.400 --> 00:50:23.679
Again.
885
00:50:23.719 --> 00:50:26.360
I'd like to reference that beautiful ebook you showed us
886
00:50:26.360 --> 00:50:28.239
a moment ago that you put together. While it's a
887
00:50:28.239 --> 00:50:31.559
physical book, you have there the power of visualization, so
888
00:50:31.639 --> 00:50:34.440
that's available to everyone in our audience right now, you
889
00:50:34.480 --> 00:50:36.679
can see the link right down below the video here
890
00:50:37.000 --> 00:50:39.480
and click on that you can access that and learn
891
00:50:39.679 --> 00:50:41.360
more about John's work and programs.
892
00:50:41.840 --> 00:50:44.079
Yeah, it'll take everybody to that page right over there
893
00:50:44.119 --> 00:50:47.119
and they just download their copy right over there.
894
00:50:47.679 --> 00:50:48.519
Wonderful.
895
00:50:48.920 --> 00:50:50.880
So we'll give that to everybody who's a gift. You
896
00:50:51.039 --> 00:50:53.719
have to buy anything, and it'll be our gift to
897
00:50:53.760 --> 00:50:56.119
you for you know, making your life a little bit
898
00:50:56.400 --> 00:50:57.880
easier and more of a masterpiece.
899
00:50:58.280 --> 00:51:01.920
Thank you so much, John asrap Neural Jim an incredible
900
00:51:02.119 --> 00:51:04.639
business entrepreneur Marketer, Thank you so much for all you
901
00:51:04.880 --> 00:51:07.039
continue to share with so many and the success you
902
00:51:07.079 --> 00:51:08.000
help so many create.
903
00:51:08.320 --> 00:51:10.440
Thank you, Fleet, appreciate you, thank you.
904
00:51:11.320 --> 00:51:15.119
Thank you for joining me on the Radical Responsibility Podcast. Remember,
905
00:51:15.239 --> 00:51:17.960
real change happens when we commit to our growth, face
906
00:51:18.000 --> 00:51:21.559
our challenges with compassion, and stay open to transformation. If
907
00:51:21.559 --> 00:51:24.840
you found this episode helpful, I encourage you to subscribe
908
00:51:24.840 --> 00:51:28.199
and help us spread the message of healing and personal empowerment.
909
00:51:28.320 --> 00:51:31.480
Stay grounded, stay present, and stay true to you. Take
910
00:51:31.519 --> 00:51:31.760
care