00:00:03,257 --> 00:00:04,177
there are only ever
2
00:00:04,277 --> 00:00:05,437
two reasons why your
3
00:00:05,437 --> 00:00:06,477
courses aren't selling.
4
00:00:06,777 --> 00:00:07,727
Number one, you are
5
00:00:07,807 --> 00:00:09,037
simply not getting enough
6
00:00:09,117 --> 00:00:10,577
eyeballs on your offers
7
00:00:10,740 --> 00:00:11,870
in an affordable way.
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And number two, your
9
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offer is not a hell's
10
00:00:15,050 --> 00:00:16,640
yes, which means it sells
11
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with ease and with profit,
12
00:00:18,460 --> 00:00:19,620
no matter really what
13
00:00:19,630 --> 00:00:20,460
you're doing with it.
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Now, if you think your
15
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problem might be number
16
00:00:23,000 --> 00:00:24,510
two, your offer is not
17
00:00:24,560 --> 00:00:26,225
an easy hell's yes, then
18
00:00:26,285 --> 00:00:27,925
this video is for you.
19
00:00:27,948 --> 00:00:29,435
So let's dive right on in.
20
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Hey, Hey, everybody.
21
00:00:33,305 --> 00:00:34,435
It is Kate here from
22
00:00:34,445 --> 00:00:35,485
Hello Funnels and
23
00:00:35,525 --> 00:00:36,295
welcome back to the
24
00:00:36,295 --> 00:00:37,515
Doing It Online podcast.
25
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For those who don't
26
00:00:38,518 --> 00:00:39,188
know me, super
27
00:00:39,188 --> 00:00:40,098
quick introduction.
28
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Basically I am your
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friendly neighborhood
30
00:00:42,358 --> 00:00:43,878
super nerd who is here to
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00:00:43,888 --> 00:00:45,198
help you create five, six,
32
00:00:45,208 --> 00:00:46,818
even seven figure course
33
00:00:46,818 --> 00:00:48,328
sales in the next 12 months
34
00:00:48,528 --> 00:00:50,342
using mostly Automated,
35
00:00:50,543 --> 00:00:51,993
definitely not scary,
36
00:00:52,083 --> 00:00:53,513
super fun funnels.
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00:00:53,783 --> 00:00:55,773
So today we are talking
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00:00:55,833 --> 00:00:57,783
about the number one
39
00:00:57,783 --> 00:00:59,393
thing that I see stopping
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00:00:59,393 --> 00:01:00,573
people, whether you're
41
00:01:00,573 --> 00:01:01,753
using funnels or launches,
42
00:01:01,763 --> 00:01:02,993
but stopping people from
43
00:01:03,003 --> 00:01:04,633
hitting those results,
44
00:01:04,783 --> 00:01:05,783
hitting those numbers,
45
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hitting those goals.
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The thing that keeps
47
00:01:07,653 --> 00:01:09,093
people on the struggle
48
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bus the most and good
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news is it's one of the
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easiest things to fix.
51
00:01:12,943 --> 00:01:13,733
we are talking
52
00:01:13,763 --> 00:01:14,981
about offers.
53
00:01:15,293 --> 00:01:16,833
if your offer is not
54
00:01:16,834 --> 00:01:18,233
a hell's yes, and by
55
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hell's yes, I mean,
56
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it sells with ease.
57
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It sells at profit.
58
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It's something that every
59
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time you run a promotion,
60
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people are clamoring to buy
61
00:01:26,922 --> 00:01:28,642
on not just the first day
62
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and not just the last day,
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but all the way throughout
64
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your promotion as well.
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If your offer is not that,
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00:01:34,802 --> 00:01:36,262
then you've got a couple of
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little tweaks you're going
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to need to make, and we're
69
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going to be breaking them
70
00:01:39,116 --> 00:01:40,136
down inside this video.
71
00:01:40,676 --> 00:01:41,796
So to be able to
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00:01:41,806 --> 00:01:42,646
walk you through.
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00:01:42,856 --> 00:01:44,696
What your offer needs to be
74
00:01:45,046 --> 00:01:46,526
and why and how to fix it.
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I'm going to do a
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quick screen share.
77
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So let me dive
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right into that.
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00:01:52,145 --> 00:01:52,805
Okay, guys.
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00:01:53,135 --> 00:01:55,115
So to have an offer
81
00:01:55,175 --> 00:01:56,165
that is a hell's yes,
82
00:01:56,175 --> 00:01:57,045
like I mentioned, that
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00:01:57,045 --> 00:01:58,595
sells super easily.
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00:01:58,875 --> 00:02:00,720
It needs to be Three
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things, the first of
86
00:02:01,757 --> 00:02:02,977
those three things is
87
00:02:03,117 --> 00:02:04,067
it needs to be something
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that feels great for you.
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You probably won't expect
90
00:02:06,427 --> 00:02:07,257
me to say that, right?
91
00:02:07,587 --> 00:02:08,807
And the reason for that
92
00:02:08,877 --> 00:02:10,307
is because you need to
93
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be able to show up and
94
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be excited about it.
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00:02:12,947 --> 00:02:13,517
You need to be
96
00:02:13,517 --> 00:02:14,347
able to deliver it.
97
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You need to be able to
98
00:02:16,577 --> 00:02:18,297
have enough energy to.
99
00:02:18,437 --> 00:02:19,227
Be able to create an
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amazing experience
101
00:02:20,467 --> 00:02:21,067
behind this.
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00:02:21,297 --> 00:02:22,117
And if there's something
103
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in your offer and that
104
00:02:23,517 --> 00:02:24,817
could be in the pricing,
105
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maybe it feels too high
106
00:02:26,077 --> 00:02:26,937
or it feels too low.
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That could be in the way
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you're delivering it.
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That could be the way
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you're messaging it.
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Maybe you're making
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promises you don't
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really believe in yet.
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If any of that stuff
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feels off, if it
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makes you feel icky,
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if it makes you feel like
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you're tricking people.
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If it makes you feel like
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you're taking advantage
121
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of, if it makes you feel
122
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like, Oh, I'm only doing
123
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this because people ask
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me to, and it's not really
125
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something I care about.
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If you're having any of
127
00:02:53,222 --> 00:02:54,752
those thoughts that is
128
00:02:54,752 --> 00:02:55,882
going to come through
129
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and that is going to
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make it harder to sell
131
00:02:58,832 --> 00:03:00,433
because you can't show up.
132
00:03:00,533 --> 00:03:01,983
You can't do reels.
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You can't create emails.
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00:03:03,263 --> 00:03:04,013
You can't come up with
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00:03:04,023 --> 00:03:05,093
really fun, exciting
136
00:03:05,173 --> 00:03:07,003
ideas for your offers.
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00:03:07,373 --> 00:03:09,083
If you're not feeling
138
00:03:09,143 --> 00:03:10,373
those offers, so
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number one, yeah, offer
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has to feel really,
141
00:03:13,383 --> 00:03:14,973
really great for you.
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Number two,
143
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obviously it needs to
144
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feel great for
145
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your clients.
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So for them, when they
147
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hear about your offer,
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you want them to be, first
149
00:03:23,917 --> 00:03:24,847
of all, understanding
150
00:03:24,847 --> 00:03:25,867
what it is to be like,
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00:03:25,897 --> 00:03:27,787
oh, that is for me.
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00:03:27,817 --> 00:03:29,227
Like it needs to be clear.
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the value exchange, like
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how much they have to
155
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invest both in time and
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00:03:34,357 --> 00:03:35,917
money, that also needs to
157
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feel really good for them.
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So they might need
159
00:03:38,677 --> 00:03:39,457
to be like, okay.
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whatever this outcome
161
00:03:41,132 --> 00:03:42,722
is, the amount of value
162
00:03:42,742 --> 00:03:44,312
they put on that outcome
163
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is going to be higher
164
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than the value they put
165
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on the money they need
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to exchange for it.
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If it's the other way
168
00:03:50,599 --> 00:03:51,499
around, if they're going,
169
00:03:51,519 --> 00:03:52,859
wow, that's a lot to pay
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to only get that, then
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they're never going to buy.
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So you need to make sure
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that they feel like they're
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getting an amazing deal.
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It also needs to feel
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really good for them.
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As far as it's being
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like delivered, like,
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how do they want to
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get this outcome?
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Are they at a stage of
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life where they want
183
00:04:10,809 --> 00:04:12,289
to just like deep dive
184
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in and learn and figure
185
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it out for themselves?
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In which case, something
187
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DIY is going to feel
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00:04:16,609 --> 00:04:17,889
really great and
189
00:04:17,889 --> 00:04:18,749
really empowering.
190
00:04:18,969 --> 00:04:19,939
Or are they at a stage
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in their life where
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00:04:20,429 --> 00:04:20,919
like, you know what?
193
00:04:21,244 --> 00:04:23,174
I just don't have the time.
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I'd love for someone to
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00:04:24,214 --> 00:04:25,554
come in and do it for me.
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You need to know these
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00:04:27,164 --> 00:04:28,204
things because if you are
198
00:04:28,254 --> 00:04:29,884
going out there, if you
199
00:04:29,904 --> 00:04:31,684
are trying to, you know,
200
00:04:31,744 --> 00:04:33,404
to sell an offer that
201
00:04:33,434 --> 00:04:35,204
is a DIY style offer to
202
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people who value their
203
00:04:36,554 --> 00:04:37,814
time more than they value
204
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their money, then They're
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going to be like, well,
206
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you know, I want this
207
00:04:40,114 --> 00:04:41,554
outcome, but I don't want
208
00:04:41,554 --> 00:04:43,004
to be going through 24
209
00:04:43,004 --> 00:04:44,104
hours of training videos
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00:04:44,104 --> 00:04:45,224
and figuring it out myself.
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00:04:45,224 --> 00:04:45,574
No way.
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00:04:45,605 --> 00:04:47,844
I'd much rather pay more
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00:04:48,084 --> 00:04:48,744
and have someone
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00:04:48,754 --> 00:04:49,584
do it for me.
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00:04:49,844 --> 00:04:50,884
So you need to make
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00:04:50,884 --> 00:04:52,064
sure these things are
217
00:04:52,064 --> 00:04:53,344
matching up as well.
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00:04:53,504 --> 00:04:54,054
And I've actually got a
219
00:04:54,054 --> 00:04:55,264
really great example of
220
00:04:55,264 --> 00:04:56,384
one of my clients who had
221
00:04:56,514 --> 00:04:57,474
one of the biggest and
222
00:04:57,474 --> 00:04:58,334
best turnarounds we've
223
00:04:58,354 --> 00:05:00,874
ever seen because The,
224
00:05:00,934 --> 00:05:02,584
her main problem was she
225
00:05:02,584 --> 00:05:03,574
didn't have this match.
226
00:05:03,774 --> 00:05:04,904
She didn't have that match
227
00:05:04,924 --> 00:05:05,794
between something that
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00:05:05,794 --> 00:05:07,474
felt great for her and that
229
00:05:07,474 --> 00:05:08,784
felt great and made sense
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00:05:08,794 --> 00:05:10,644
for her clients to her.
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00:05:10,684 --> 00:05:12,304
Clients were busy,
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00:05:12,334 --> 00:05:13,754
burnt out mums.
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00:05:13,954 --> 00:05:15,324
And the offer she had
234
00:05:15,364 --> 00:05:16,584
was quite a premium
235
00:05:16,654 --> 00:05:17,874
package that had a lot
236
00:05:17,874 --> 00:05:19,114
of one to one time.
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00:05:19,124 --> 00:05:20,224
I had one to one time
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00:05:20,224 --> 00:05:21,774
for her and I had one to
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00:05:21,774 --> 00:05:23,054
one time for her clients.
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00:05:23,324 --> 00:05:24,384
Now my client.
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00:05:24,724 --> 00:05:25,724
She was really
242
00:05:25,724 --> 00:05:26,794
maxed out time wise.
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00:05:26,804 --> 00:05:27,794
She didn't have a lot of
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00:05:27,794 --> 00:05:29,594
time, so anytime she sold
245
00:05:29,594 --> 00:05:30,984
one of these packages, she
246
00:05:30,984 --> 00:05:32,494
was like, Oh gosh, I don't
247
00:05:32,684 --> 00:05:33,724
really actually want to
248
00:05:33,734 --> 00:05:35,054
sell these because now I
249
00:05:35,064 --> 00:05:37,154
have 10 more slots in my
250
00:05:37,154 --> 00:05:38,464
calendar and I have even
251
00:05:38,494 --> 00:05:41,204
less time and her clients
252
00:05:41,314 --> 00:05:42,454
were like, I just don't
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00:05:42,454 --> 00:05:43,534
have time for this and I'm
254
00:05:43,534 --> 00:05:45,404
a busy mom and you know, if
255
00:05:45,414 --> 00:05:46,704
anyone on here is watching
256
00:05:46,704 --> 00:05:47,904
who is also a busy mom,
257
00:05:47,904 --> 00:05:48,964
which I imagine is quite a
258
00:05:48,964 --> 00:05:50,954
few of you, When it comes
259
00:05:50,954 --> 00:05:52,584
to your time and resources,
260
00:05:52,864 --> 00:05:54,034
quite often the kids get
261
00:05:54,044 --> 00:05:55,514
the lion's share so that it
262
00:05:55,534 --> 00:05:57,174
weren't really feeling like
263
00:05:57,344 --> 00:05:59,254
making a big investment to
264
00:05:59,254 --> 00:06:00,364
fix one of their problems,
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00:06:00,394 --> 00:06:01,484
even though we all know
266
00:06:01,494 --> 00:06:03,144
that you should, because
267
00:06:03,224 --> 00:06:04,194
that's just not where their
268
00:06:04,194 --> 00:06:05,914
current values were lying.
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00:06:05,914 --> 00:06:06,494
So it was just
270
00:06:06,494 --> 00:06:07,424
a real mismatch.
271
00:06:07,744 --> 00:06:09,084
So what they did instead
272
00:06:09,134 --> 00:06:10,434
was they went back, they
273
00:06:10,434 --> 00:06:12,344
took that same process
274
00:06:12,384 --> 00:06:13,464
that they had been
275
00:06:13,544 --> 00:06:14,754
teaching in a really one
276
00:06:14,754 --> 00:06:16,704
to one capacity because
277
00:06:16,704 --> 00:06:17,474
they thought that people
278
00:06:17,474 --> 00:06:18,814
wanted that hands on.
279
00:06:19,029 --> 00:06:19,669
When actually, in
280
00:06:19,669 --> 00:06:21,539
fact, they didn't, and
281
00:06:21,539 --> 00:06:23,539
they recorded it into
282
00:06:23,689 --> 00:06:25,479
a DIY style program.
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00:06:25,669 --> 00:06:26,939
People could go through
284
00:06:27,319 --> 00:06:29,039
at their own pace when it
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00:06:29,039 --> 00:06:30,429
timing that suited them.
286
00:06:30,639 --> 00:06:31,409
And it meant they could
287
00:06:31,439 --> 00:06:33,069
also then adjust down
288
00:06:33,069 --> 00:06:34,699
the price so that their
289
00:06:34,889 --> 00:06:36,149
potential clients went,
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00:06:36,199 --> 00:06:37,419
yes, this feels like
291
00:06:37,439 --> 00:06:38,529
a good amount for me.
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00:06:38,529 --> 00:06:39,519
Like this makes sense.
293
00:06:39,569 --> 00:06:40,839
I want to get this outcome
294
00:06:41,099 --> 00:06:42,199
and I'm happy to invest
295
00:06:42,229 --> 00:06:43,479
at this level for it.
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00:06:44,009 --> 00:06:45,809
As soon as it was a match,
297
00:06:46,009 --> 00:06:47,009
they went from struggling
298
00:06:47,009 --> 00:06:48,009
to make a handful of
299
00:06:48,009 --> 00:06:49,769
sales a month to making
300
00:06:49,769 --> 00:06:52,469
20, 30, 40 a week.
301
00:06:52,819 --> 00:06:54,079
That is how powerful
302
00:06:54,269 --> 00:06:55,059
getting these in
303
00:06:55,059 --> 00:06:56,289
play really is.
304
00:06:56,299 --> 00:06:57,259
So let's dive on to
305
00:06:57,259 --> 00:06:58,749
step number three.
306
00:06:59,103 --> 00:07:00,453
Now, step number three is
307
00:07:00,623 --> 00:07:02,133
it needs to feel great
308
00:07:02,133 --> 00:07:03,623
for your business.
309
00:07:03,633 --> 00:07:04,643
It needs to make sense
310
00:07:04,643 --> 00:07:05,353
for your business.
311
00:07:05,713 --> 00:07:07,013
Now, when you're getting
312
00:07:07,033 --> 00:07:08,808
started, I will put a
313
00:07:08,808 --> 00:07:10,848
caveat here is sometimes
314
00:07:11,028 --> 00:07:12,508
you can't get all three
315
00:07:12,508 --> 00:07:13,408
of these because you're
316
00:07:13,418 --> 00:07:14,548
figuring stuff out.
317
00:07:14,998 --> 00:07:15,928
But, and often
318
00:07:15,928 --> 00:07:16,608
it's that one.
319
00:07:16,608 --> 00:07:17,438
It's either that feels
320
00:07:17,438 --> 00:07:18,438
great for your business,
321
00:07:18,478 --> 00:07:19,798
or it feels great for you.
322
00:07:19,998 --> 00:07:21,008
Normally one of those
323
00:07:21,018 --> 00:07:22,548
two suffers while you're
324
00:07:22,578 --> 00:07:23,318
getting your initial
325
00:07:23,318 --> 00:07:24,678
momentum, but you're
326
00:07:24,698 --> 00:07:25,708
going to find yourself
327
00:07:25,729 --> 00:07:26,682
I'm going to talk a little
328
00:07:26,682 --> 00:07:27,476
bit about how to make
329
00:07:27,476 --> 00:07:28,270
sure that you are hitting
330
00:07:28,270 --> 00:07:29,064
a plateau that you can't
331
00:07:29,064 --> 00:07:30,078
get past if you don't make
332
00:07:30,078 --> 00:07:31,138
sure you're getting all
333
00:07:31,158 --> 00:07:32,388
three of these ticked.
334
00:07:32,808 --> 00:07:33,648
Now, feels great for
335
00:07:33,648 --> 00:07:34,818
your business means,
336
00:07:34,998 --> 00:07:36,048
you know, does it make
337
00:07:36,048 --> 00:07:37,678
sense business wise?
338
00:07:37,778 --> 00:07:39,158
Is it able to be sold in
339
00:07:39,158 --> 00:07:40,078
a way that you can sell
340
00:07:40,078 --> 00:07:41,538
it to a lot of people and
341
00:07:41,538 --> 00:07:42,518
deliver it to a lot of
342
00:07:42,528 --> 00:07:43,578
people, you know, if that's
343
00:07:43,578 --> 00:07:45,488
your aim, does it mean
344
00:07:45,498 --> 00:07:47,408
that you can, it can run,
345
00:07:47,618 --> 00:07:48,718
you know, over and over
346
00:07:48,718 --> 00:07:49,758
and it can be systemized
347
00:07:49,758 --> 00:07:50,668
and you can bring in team
348
00:07:50,668 --> 00:07:51,578
to help you deliver it?
349
00:07:51,588 --> 00:07:52,658
Or is it always going
350
00:07:52,658 --> 00:07:53,838
to be, it's only going
351
00:07:53,838 --> 00:07:54,558
to be able to get to a
352
00:07:54,558 --> 00:07:56,048
certain point because you
353
00:07:56,088 --> 00:07:57,278
are doing the delivery.
354
00:07:57,638 --> 00:07:58,942
Is it an offer that
355
00:07:58,942 --> 00:08:00,382
allows you to price it
356
00:08:00,432 --> 00:08:01,822
in such a way and
357
00:08:01,822 --> 00:08:02,922
deliver it in such a way
358
00:08:03,062 --> 00:08:04,032
that it has a certain
359
00:08:04,032 --> 00:08:05,432
amount of profit built in?
360
00:08:05,592 --> 00:08:06,502
And better yet, that it
361
00:08:06,512 --> 00:08:08,472
has a margin for marketing
362
00:08:08,732 --> 00:08:10,012
so that you don't have to
363
00:08:10,022 --> 00:08:11,452
be out there relying on
364
00:08:11,682 --> 00:08:13,232
hustling on social media
365
00:08:13,232 --> 00:08:14,892
and trying to go viral
366
00:08:14,902 --> 00:08:15,972
or, you know, trying to
367
00:08:16,152 --> 00:08:18,117
tee up Summit's and things
368
00:08:18,117 --> 00:08:19,387
like that to try and get
369
00:08:19,397 --> 00:08:20,937
in front of new audiences,
370
00:08:21,467 --> 00:08:22,407
all of these things.
371
00:08:22,427 --> 00:08:23,087
And it's always going to
372
00:08:23,087 --> 00:08:23,967
look slightly different
373
00:08:23,967 --> 00:08:24,947
because everyone's business
374
00:08:24,977 --> 00:08:26,127
is different and how
375
00:08:26,127 --> 00:08:26,947
everyone likes to do.
376
00:08:26,947 --> 00:08:27,877
Their business is
377
00:08:27,877 --> 00:08:29,447
different, but at the
378
00:08:29,447 --> 00:08:31,037
end of the day, how you
379
00:08:31,037 --> 00:08:31,847
want your business to
380
00:08:31,847 --> 00:08:33,157
run, how you want it to
381
00:08:33,157 --> 00:08:35,077
feel all of that stuff.
382
00:08:35,247 --> 00:08:37,087
Your offer needs to
383
00:08:37,137 --> 00:08:38,847
also align and make
384
00:08:38,847 --> 00:08:39,997
sense for your business.
385
00:08:40,037 --> 00:08:41,387
So what happens if you
386
00:08:41,387 --> 00:08:42,587
don't take all of these
387
00:08:42,597 --> 00:08:43,747
things that let me know,
388
00:08:43,907 --> 00:08:44,727
like post in the comments
389
00:08:44,727 --> 00:08:46,797
below, um, or shoot me DM
390
00:08:46,907 --> 00:08:48,447
if you feel like you're
391
00:08:48,667 --> 00:08:49,967
maybe getting one or two
392
00:08:49,967 --> 00:08:51,197
of these and you're having
393
00:08:51,197 --> 00:08:52,237
some of these symptoms.
394
00:08:53,542 --> 00:08:54,442
Symptom number one,
395
00:08:55,202 --> 00:08:55,902
it's like, it feels
396
00:08:55,902 --> 00:08:56,372
great for you.
397
00:08:56,372 --> 00:08:57,212
Like you sat down,
398
00:08:57,212 --> 00:08:57,752
you're like, Oh, it'd
399
00:08:57,772 --> 00:08:58,902
be amazing if I could
400
00:08:58,902 --> 00:08:59,692
put this together.
401
00:08:59,692 --> 00:09:00,002
Right.
402
00:09:00,065 --> 00:09:00,735
there'd be so much fun.
403
00:09:00,735 --> 00:09:01,565
This is, this is exactly
404
00:09:01,565 --> 00:09:02,665
what I want to go out
405
00:09:02,665 --> 00:09:03,735
to the world and teach.
406
00:09:03,995 --> 00:09:04,465
It feels great
407
00:09:04,465 --> 00:09:05,145
for your business.
408
00:09:05,145 --> 00:09:05,865
You've priced it.
409
00:09:05,865 --> 00:09:06,425
You're like, man, this
410
00:09:06,425 --> 00:09:07,565
would be so profitable.
411
00:09:07,565 --> 00:09:09,285
I can, you know, sell this.
412
00:09:09,285 --> 00:09:10,285
I'm only gonna take 20
413
00:09:10,285 --> 00:09:11,275
minutes of my time to
414
00:09:11,275 --> 00:09:13,005
deliver it and amazing.
415
00:09:13,405 --> 00:09:14,515
But unfortunately,
416
00:09:14,605 --> 00:09:15,225
cause it doesn't feel
417
00:09:15,235 --> 00:09:16,275
great for your clients.
418
00:09:16,545 --> 00:09:17,255
You're going to find
419
00:09:17,255 --> 00:09:18,894
it hard to make sales.
420
00:09:18,977 --> 00:09:20,167
The same is if it's
421
00:09:20,177 --> 00:09:20,987
something that feels great
422
00:09:20,987 --> 00:09:22,437
for you, it feels great
423
00:09:22,437 --> 00:09:24,087
for your clients, where
424
00:09:24,087 --> 00:09:24,647
you're like, you know,
425
00:09:24,647 --> 00:09:25,357
you're putting your heart
426
00:09:25,357 --> 00:09:26,607
and soul into something.
427
00:09:26,757 --> 00:09:27,107
You know, it's a
428
00:09:27,107 --> 00:09:28,477
real passion project.
429
00:09:28,627 --> 00:09:29,097
Maybe you're doing
430
00:09:29,097 --> 00:09:29,677
something that's really
431
00:09:29,677 --> 00:09:31,217
fun and your clients
432
00:09:31,217 --> 00:09:31,817
are like, Oh my gosh,
433
00:09:31,817 --> 00:09:32,527
this is amazing.
434
00:09:32,527 --> 00:09:33,637
This is such a good deal.
435
00:09:33,637 --> 00:09:34,417
You're often going to
436
00:09:34,417 --> 00:09:35,117
find the thing that's
437
00:09:35,127 --> 00:09:36,927
missing is profit.
438
00:09:37,157 --> 00:09:37,727
Because if it's not
439
00:09:37,727 --> 00:09:38,477
making sense for your
440
00:09:38,487 --> 00:09:39,447
business, if you don't
441
00:09:39,447 --> 00:09:40,757
have those things taken
442
00:09:40,757 --> 00:09:42,867
into place, then generally
443
00:09:43,107 --> 00:09:44,277
the profit suffers.
444
00:09:44,687 --> 00:09:46,727
the final piece, happiness.
445
00:09:46,757 --> 00:09:47,367
Okay, you're
446
00:09:47,457 --> 00:09:48,157
allowed to be happy.
447
00:09:48,157 --> 00:09:48,947
This is why we have
448
00:09:48,947 --> 00:09:49,727
our own businesses.
449
00:09:50,037 --> 00:09:51,207
So if this is something
450
00:09:51,207 --> 00:09:52,517
that feels great for
451
00:09:52,577 --> 00:09:54,557
your clients, um, and
452
00:09:54,557 --> 00:09:55,317
it feels great for your
453
00:09:55,327 --> 00:09:56,327
business, makes sense
454
00:09:56,327 --> 00:09:57,027
on business, you know,
455
00:09:57,077 --> 00:09:58,287
makes sense business wise.
456
00:09:58,327 --> 00:09:58,807
It's ticking
457
00:09:58,807 --> 00:09:59,827
all those boxes.
458
00:10:00,010 --> 00:10:00,580
it doesn't feel
459
00:10:00,580 --> 00:10:01,340
good to you.
460
00:10:01,340 --> 00:10:02,220
Something feels off.
461
00:10:02,585 --> 00:10:03,535
Then you are going
462
00:10:03,625 --> 00:10:04,345
to be unhappy.
463
00:10:04,355 --> 00:10:04,875
You are going
464
00:10:04,875 --> 00:10:05,815
to be resentful.
465
00:10:06,095 --> 00:10:07,275
And you are not going
466
00:10:07,275 --> 00:10:08,415
to want to sell it.
467
00:10:08,635 --> 00:10:10,585
But get all three of
468
00:10:10,585 --> 00:10:11,835
these things in place
469
00:10:12,205 --> 00:10:13,615
and suddenly you have a
470
00:10:13,615 --> 00:10:15,495
Hells Yes offer that sells
471
00:10:15,555 --> 00:10:17,775
with ease every time.
472
00:10:19,233 --> 00:10:20,243
Now, guys, I hope
473
00:10:20,303 --> 00:10:21,183
that made sense.
474
00:10:21,193 --> 00:10:22,433
I hope that made it really
475
00:10:22,693 --> 00:10:24,103
clear the three things
476
00:10:24,113 --> 00:10:24,763
that you need to do,
477
00:10:24,763 --> 00:10:25,903
the three areas you need
478
00:10:25,903 --> 00:10:28,183
to look at and tweak to
479
00:10:28,183 --> 00:10:29,223
make your offer a healthy
480
00:10:29,223 --> 00:10:30,273
as, as you seen with the
481
00:10:30,273 --> 00:10:31,143
example that I shared,
482
00:10:31,363 --> 00:10:32,833
it can be as simple
483
00:10:32,903 --> 00:10:34,253
as, you know, tweaking
484
00:10:34,293 --> 00:10:35,153
a couple of things,
485
00:10:35,178 --> 00:10:35,973
which maybe take you.
486
00:10:36,468 --> 00:10:37,468
You know, a few hours
487
00:10:37,598 --> 00:10:38,778
or a week here or
488
00:10:38,778 --> 00:10:40,138
there to get set up
489
00:10:40,158 --> 00:10:41,078
and out into the world.
490
00:10:41,118 --> 00:10:42,678
But it's that switch
491
00:10:42,868 --> 00:10:43,878
is that making sure you
492
00:10:43,878 --> 00:10:45,328
have alignment in those
493
00:10:45,358 --> 00:10:47,298
three areas that can
494
00:10:47,298 --> 00:10:48,658
make all the difference.
495
00:10:48,678 --> 00:10:49,678
Now, if you're one of
496
00:10:49,678 --> 00:10:50,958
my amazing equals empire
497
00:10:50,958 --> 00:10:52,268
clients , and you feel like
498
00:10:52,278 --> 00:10:53,248
this is something you are
499
00:10:53,258 --> 00:10:54,258
stuck with, then make sure
500
00:10:54,258 --> 00:10:55,948
you go and check out the
501
00:10:55,948 --> 00:10:56,938
healthiest offer audit.
502
00:10:56,968 --> 00:10:57,488
It's one of the first
503
00:10:57,488 --> 00:10:58,488
things we get you to do.
504
00:10:58,708 --> 00:10:59,418
You've probably already
505
00:10:59,418 --> 00:11:00,408
done it once, maybe go back
506
00:11:00,418 --> 00:11:01,538
and do it again, because
507
00:11:01,538 --> 00:11:02,218
that is going to help
508
00:11:02,218 --> 00:11:03,748
you to see exactly where
509
00:11:03,978 --> 00:11:04,828
You need to make those
510
00:11:04,838 --> 00:11:05,878
tweaks, And it links you
511
00:11:05,878 --> 00:11:06,708
through to the training
512
00:11:06,898 --> 00:11:07,528
to make those tweaks.
513
00:11:07,558 --> 00:11:08,888
So you can get this sorted.
514
00:11:08,888 --> 00:11:09,778
Cause trust me guys,
515
00:11:10,098 --> 00:11:11,508
business is hard enough
516
00:11:11,608 --> 00:11:12,768
as it is without trying
517
00:11:12,768 --> 00:11:13,798
to sell an offer that
518
00:11:13,828 --> 00:11:15,908
just plain doesn't work.
519
00:11:16,038 --> 00:11:17,338
So if this has been
520
00:11:17,338 --> 00:11:18,538
valuable for you guys,
521
00:11:18,548 --> 00:11:19,218
if you've got something
522
00:11:19,228 --> 00:11:19,878
out of it, it would
523
00:11:19,878 --> 00:11:21,008
mean the world to me.
524
00:11:21,348 --> 00:11:22,988
If you could give us a
525
00:11:22,988 --> 00:11:24,208
like, if you could leave
526
00:11:24,208 --> 00:11:25,378
us a review or better yet,
527
00:11:25,388 --> 00:11:26,278
if you could share it with
528
00:11:26,278 --> 00:11:27,608
someone else, you think
529
00:11:27,608 --> 00:11:28,868
could get some value from
530
00:11:28,948 --> 00:11:30,548
this podcast either way,
531
00:11:30,548 --> 00:11:31,888
guys, I hope you loved it.
532
00:11:31,898 --> 00:11:32,688
I hope you go and take
533
00:11:32,728 --> 00:11:34,338
action and I'll see
534
00:11:34,338 --> 00:11:35,518
you again next week.
535
00:11:35,698 --> 00:11:36,798
Same time, same place
536
00:11:36,838 --> 00:11:38,088
for more nerdy goodness.
537
00:11:38,308 --> 00:11:38,918
See you then.