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this just frees you up so
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much more and it gives you
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such a more spacious calendar.
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And it just makes you feel so much more
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confident in your plan because you're
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like, yo, I know what I need to do.
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I know what my goals are.
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I know how I'm going
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to be making my sales.
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And now all I need to do to be
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successful this year is to follow
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this really simple plan Do you ever
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wish there was some kind of checklist
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though that every time you open up
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your laptop, you know exactly what
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you need to do every day, every week,
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and every month to grow your business?
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Well, that's kind of
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what this episode is.
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So if that's what you're looking
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for, let's dive right on in.
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it's Kate here from Hello
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Funnels and welcome back to
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the Doing It Online podcast.
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Now, today, I want you to put out
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your virtual hand if you feel like
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the last 12 months, it's been pulled
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in a million different directions,
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like, you feel like you can't keep up,
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you're juggling all the balls, like
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every cliche you want to think of,
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of a totally overwhelmed, overworked
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entrepreneur, they were all Just
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accurate for the last 12 months.
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Okay.
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So Let's bring
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a new energy
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into 2025.
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And if you've been listening
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to the last couple of episodes,
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We've been talking about
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how to simplify,
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the key things to be focusing on,
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how to make your revenue more reliable,
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and how to know exactly what
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is going to be the best way for
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you to be selling your offers
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to customers in this new year.
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So as I said, if you haven't
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listened to those, hit pause,
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go back, check them out.
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Because in this episode, we're
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going to be breaking down the exact
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activities and how to create a plan
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for yourself for those activities.
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So you know exactly what
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you need to be doing.
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Every day, every week, and every
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month to be growing your business
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and moving towards your Sound good?
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Let's go.
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Alrighty guys, as we talked in the
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last episode, one of the keys to
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being able to have this kind of
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structured plan is that you need to
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have a way
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to sell your offers
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that is
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reliable,
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that is
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consistent, that you are able to know
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with a good degree of certainty that if
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you put 100 people through it, you're
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a certain number of people would buy.
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And that number is your conversion rate,
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in case you're wondering.
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the next thing you want to do is go,
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all right, well, currently I'm putting
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a hundred people in when I want to
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put in 200 or I want to put in 300.
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I want to put in 400.
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You know, that's how we grow.
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Like when we know this converts
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at this rate, the next focus
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moves from,
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how am I going to
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make my sales?
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That moves now to,
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okay, well,
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how do I get more
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people into this thing?
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Okay?
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So whether you're doing it live, whether
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you're doing evergreen, whether you're
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doing it a combo, it doesn't matter.
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this is a new thing
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that you now get to focus on,
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if not obsess on
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for the rest of the year.
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And this is
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what we're
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going to create
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the plan around.
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So when it comes to growing
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your audience, getting people
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into that machine, there's
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different ways you can do that.
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And the right way for you is going to
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probably some combo of the following 3
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things based on where you are currently,
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based on your own time constraints,
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based on the size of
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your existing audience,
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based on your budget.
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All this stuff, you can
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make up your own plan here.
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So it's going to be here.
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Option one,
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you have
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paid ads, right?
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there's pros and cons to that.
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The pros are it's something
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you have a lot of control over.
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And once you get it working, you
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can usually grow it quite quickly.
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The cons are, of course, it's an expense
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and it's usually an upfront expense.
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Hopefully when you have that machine
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that, you know, converts at, you It's
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becomes an educated guess expense
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because you can then go, okay, well,
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you're now I know that I'm going to
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make 10 sales if I get 100 people, so
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I know I can spend this much to then
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get that 100 people in to make those
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10 sales and, you know, it feels a
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lot more supported than just spending
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money, crossing your fingers and, you
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Hoping that something happens, but
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still a bit of risk there, at least at
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the start while you're testing things.
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So again, not a perfect
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audience and none of them are.
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the next option
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is social media and content marketing.
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So there are so many
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different options there.
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Obviously you've got Tik TOK,
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Instagram, YouTube, and they all
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have their own pros and cons.
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So it really depends on what's
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going to make sense for you.
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Where your market is hanging out,
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the types of content you like to
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create, but hopefully within that
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huge umbrella of
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content marketing,
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there is one that
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feels good to you
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and make sense with your audience.
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Now the pros and cons here,
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of course, a lot less control.
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It can be a really slow build.
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It also can be very, very time
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consuming, pros, of course it's free,
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but you know, you have to sacrifice your
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time to be able to have that payoff.
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So what's going to be the
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right balance for you
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is totally up to you.
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The third type of audience that you have
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is other people's audiences
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or a borrowed audience.
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So that's when you have, you know,
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going into people's Facebook groups,
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of course, with permission, the
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ones that allow you to do posting.
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We don't want to do anything dodgy here.
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joining in on.
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Bundles or summits or other
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groups in group giveaways.
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these can be really
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powerful ways to get quite a
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big spike in people
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into your world,
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into your list,
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and then into
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whatever your
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sales system is.
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The pros of this is free.
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Um, the cons is that, you
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know, they can take a bit of
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effort to, and a bit of time.
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To be able to organize in the
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first place, uh, you don't have
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any control over when they happen.
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And also, of course,
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usually one of many.
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So all these people who are joining your
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list are usually also joining maybe 10,
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20, 30 other lists at the same time.
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So they're going to join these
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lists and they're going to
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get bombarded with messaging.
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And it can be hard to get cut
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through on these people who
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have now joined your list.
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And hopefully you have a bit of
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feeling you're right right now.
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I've got more budget than time.
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So I'm going to lean more heavily
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on ads or you go right now.
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I've got more time than budget.
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So I'm going to go trying to grow
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my social and it makes the most
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sense for me to do this platform.
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sit down, spend about 20
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minutes and just pick a couple
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that make sense for you.
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Maybe hit pause while you're doing
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that, come back and we're going
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to break it down even further.
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So now that you know where you are
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going to go and find your audience,
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it's time to turn this in to tasks so
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that again, you kind of take this like
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overwhelming feeling of, Oh my gosh.
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All right.
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So I've got to do all these.
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What?
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Like, we want to make this
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into something that
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just feels doable,
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it feels like a daily checklist.
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And preferably a short daily checklist.
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So it's not going to take up all your
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time and you can't do anything else.
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However, as I did say at the
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start of this episode, once you
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have your little engine in place,
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if you are not hitting the sales
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targets you want to be hitting,
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this is the priority of your business.
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you've got a way to sell it.
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That works great.
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Step two is get in front of as many
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people as you can and be obsessive
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about that until you are hitting
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and surpassing your goals regularly.
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until that happens, there is
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nothing else as important as this.
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Yes, please make sure you're
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delivering a decent product
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out the back, but you should be
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spending most of your time on this.
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And that's why I wanted you to simplify
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how you were selling so that you're not
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being torn back and forth between this,
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you know, spending all this time setting
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up this way of selling and then all this
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time promoting and never really being
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able to get much traction on either
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because they're both so time consuming.
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now, you're going to get a piece of
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paper, post it notes, however works
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for you, and I want you to create three
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lists, and these are lists of tasks that
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you need to be doing either every day,
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every week, or every month to be able
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to be, you know, doing what you need to
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do to the best of your abilities within
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your current time constraints to get as
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many people as you can from your chosen
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audiences as possible onto your list.
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Now, obviously, once you have
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that engine in place and it's been
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running for a while, hopefully you
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will have that conversion percent.
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So you can actually reverse
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engineer what this number is.
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You can go, all right well,
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I want to make
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20 sales this month.
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And I know
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to make 20 sales,
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I need to get this
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number of people
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into my sales system.
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So therefore
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I know I need to do X, Y, Z.
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That's where we want you to get to.
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It doesn't normally start like that.
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So your initial goal is just
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as many people as possible.
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And then you're going to track
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that conversion percent and
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know, all right, over time.
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This is roughly what
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it usually converts at.
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And then you can start sort of
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updating those goals as you go
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and setting these and making them
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more precise throughout the year.
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But to start with goal is
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just as many as possible.
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All right.
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I hope that makes sense.
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So you've got your piece of
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paper, your, daily tasks, your
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weekly tasks, your monthly tasks.
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So sit down and put all the things
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that you need to do Under those.
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And I probably, because that sounds
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probably a bit vague, I thought
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what I'd do is actually share mine
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because that's going to give you an
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idea of what that looks like for me.
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So for me, and I'm going to
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read this off piece of paper.
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So you see me looking
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over there, don't get mad.
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So for me, daily tasks,
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, check and adjust our ads.
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And I've got guidelines like
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within the task of guidelines.
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Like, if it's doing this,
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do that just so it takes all
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the brain power away from it.
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It's just very much like,
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okay, turn this on, turn
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this off, raise his budget.
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Super easy.
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I check our customer community.
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I check our customer service
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inbox and those three things
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take me about 40 minutes a day.
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So that's my daily task.
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And yes, I've bunched in a couple
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of admin, you know, business
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maintenance things in there, because
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let's just make it all simple.
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Okay.
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Then my weekly tasks, uh, , create
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and schedule my social media
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posts for the following week.
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And I'm aiming for four.
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So nothing crazy.
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I do these on a Friday, by the way,
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my weekly task pops up Friday morning.
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then I create and test new
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ad creatives each week.
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00:09:55,596 --> 00:09:56,906
So I've got them ready to go and
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00:09:56,936 --> 00:09:58,566
scheduled to start the next week.
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00:09:58,866 --> 00:10:00,753
I check my funnel stats and I
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00:10:00,753 --> 00:10:02,523
pay any invoices and contractors.
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00:10:02,758 --> 00:10:04,710
first two and a half hours on a Friday.
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00:10:05,060 --> 00:10:05,550
That's done.
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00:10:06,320 --> 00:10:08,540
And then monthly, I do this
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00:10:08,560 --> 00:10:10,260
mid month for the next month.
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00:10:10,260 --> 00:10:12,370
So usually it's the third.
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00:10:12,860 --> 00:10:14,600
Monday and Tuesday of the month.
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I've got this set up recurring.
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00:10:16,249 --> 00:10:17,420
I confirm whatever our
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00:10:17,420 --> 00:10:18,830
promotion is for the next month.
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00:10:18,830 --> 00:10:20,040
So whatever evergreen launch is
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going to be, I map out any content
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00:10:23,460 --> 00:10:25,020
that's needed for that promotion.
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00:10:25,670 --> 00:10:26,710
I brief my team so they
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00:10:26,710 --> 00:10:27,520
know what's happening.
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And if I need any help with writing
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emails or creating that content,
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those people know what they need
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to do and they can get started.
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, and then plan out my
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podcast for the month.
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00:10:35,563 --> 00:10:37,473
I record the podcast for the month,
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00:10:37,973 --> 00:10:39,776
and I set my goals for the month
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00:10:39,786 --> 00:10:42,016
for both our funnel and that promotion.
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00:10:42,456 --> 00:10:44,416
This takes about six ish
380
00:10:44,476 --> 00:10:45,966
hours, six to seven hours.
381
00:10:46,256 --> 00:10:47,176
And because that's a pretty big
382
00:10:47,186 --> 00:10:48,616
chunk, I break it over two days.
383
00:10:48,636 --> 00:10:50,296
So I've got like three hours, one day,
384
00:10:50,426 --> 00:10:52,546
three and a bit hours on the next day.
385
00:10:52,691 --> 00:10:53,361
So I try to normally try to
386
00:10:53,391 --> 00:10:54,491
plan things on one day and
387
00:10:54,501 --> 00:10:56,261
do things on the next day.
388
00:10:56,261 --> 00:10:58,281
And if I also need to do a bit of extra
389
00:10:58,291 --> 00:11:00,711
B roll or something, although because
390
00:11:00,711 --> 00:11:01,771
it's like my least favorite thing to
391
00:11:01,771 --> 00:11:03,491
do, I tend to kind of skip that one.
392
00:11:03,751 --> 00:11:05,161
I'll do that on the same day as a
393
00:11:05,161 --> 00:11:06,841
podcast recording day, because I'm
394
00:11:06,841 --> 00:11:08,754
already looking semi presentable and
395
00:11:08,754 --> 00:11:10,264
then I take that, like, so once you've
396
00:11:10,264 --> 00:11:11,744
got that plan, you obviously put it
397
00:11:11,764 --> 00:11:13,514
into your project management system,
398
00:11:13,624 --> 00:11:15,634
make sure it's got your recurring,
399
00:11:15,634 --> 00:11:16,904
so it's going to keep coming up.
400
00:11:17,134 --> 00:11:18,914
And then I would also take it and put it
401
00:11:18,954 --> 00:11:21,394
in your calendar because these, you want
402
00:11:21,394 --> 00:11:23,564
these to be non negotiables and then.
403
00:11:24,519 --> 00:11:26,729
Exhale, because you now
404
00:11:26,729 --> 00:11:28,449
know what you need to do.
405
00:11:28,789 --> 00:11:31,159
And hopefully you haven't
406
00:11:31,159 --> 00:11:33,149
made this too crazy.
407
00:11:33,149 --> 00:11:33,839
Like you haven't gone, I'm going to
408
00:11:33,839 --> 00:11:35,129
do five reels a day, but if that's
409
00:11:35,139 --> 00:11:36,539
what you want to do, go for it.
410
00:11:36,859 --> 00:11:38,739
But the fact that you've now got this
411
00:11:38,739 --> 00:11:40,749
written down, it's in your calendar,
412
00:11:40,969 --> 00:11:42,779
it's in your project management system.
413
00:11:42,969 --> 00:11:44,189
You've allocated a
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00:11:44,189 --> 00:11:45,259
bit of time around it.
415
00:11:45,259 --> 00:11:45,469
So.
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00:11:45,824 --> 00:11:48,264
If you are planning on doing a real
417
00:11:48,264 --> 00:11:49,364
a day and you want to get up each
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00:11:49,384 --> 00:11:51,134
morning and record it and do it.
419
00:11:51,244 --> 00:11:52,734
Know that it's going to take you 30
420
00:11:52,734 --> 00:11:54,364
minutes, you put it in there, put
421
00:11:54,364 --> 00:11:55,984
it in the calendar, and then you
422
00:11:55,984 --> 00:11:57,134
will see how much space you have
423
00:11:57,134 --> 00:11:58,524
everything for everything else.
424
00:11:59,004 --> 00:12:01,116
And I think you will find this
425
00:12:01,276 --> 00:12:02,976
just frees you up so much more.
426
00:12:03,036 --> 00:12:03,896
And it gives you such a
427
00:12:03,896 --> 00:12:05,026
more spacious calendar.
428
00:12:05,356 --> 00:12:08,611
And it just makes you feel so much more
429
00:12:08,611 --> 00:12:09,871
confident in your plan because you're
430
00:12:09,871 --> 00:12:11,211
like, yo, I know what I need to do.
431
00:12:11,811 --> 00:12:12,751
I know what my goals are.
432
00:12:13,101 --> 00:12:13,681
I know how I'm going
433
00:12:13,681 --> 00:12:14,731
to be making my sales.
434
00:12:14,871 --> 00:12:16,951
And now all I need to do to be
435
00:12:16,951 --> 00:12:19,481
successful this year is to follow this
436
00:12:19,481 --> 00:12:21,581
really simple plan and I've chunked
437
00:12:21,581 --> 00:12:23,180
it down For example, my daily, it's
438
00:12:23,180 --> 00:12:25,919
40 minutes a day, once a week, two
439
00:12:25,919 --> 00:12:27,769
and a half hours, and once a month,
440
00:12:27,939 --> 00:12:29,439
another six hours that like, those
441
00:12:29,439 --> 00:12:32,069
are the things I know I need to do
442
00:12:32,309 --> 00:12:33,939
to hit our goals next year.
443
00:12:34,139 --> 00:12:35,099
And of course, there's going to be other
444
00:12:35,099 --> 00:12:36,906
projects and that will get, scheduled
445
00:12:36,906 --> 00:12:39,716
around it and over time, you might go,
446
00:12:39,716 --> 00:12:40,826
you know what, I think I need a bit
447
00:12:40,826 --> 00:12:42,286
more of this or a bit less of that and
448
00:12:42,286 --> 00:12:44,296
you can adjust, but for now, that's it.
449
00:12:44,716 --> 00:12:45,746
This should hopefully just
450
00:12:45,776 --> 00:12:47,876
give you the structure and the
451
00:12:47,886 --> 00:12:51,326
breathing space to make your 2025
452
00:12:51,656 --> 00:12:53,216
feel rock solid,
453
00:12:53,436 --> 00:12:55,106
reliable, and
454
00:12:55,446 --> 00:12:56,946
low stress, because that is
455
00:12:56,946 --> 00:12:58,556
how businesses should be.
456
00:12:58,871 --> 00:13:00,831
And if you're a bit more of a visual
457
00:13:00,831 --> 00:13:02,430
planner person, I know it's already a
458
00:13:02,430 --> 00:13:05,120
couple of weeks into the year, but still
459
00:13:05,120 --> 00:13:07,260
plenty of time to grab our totally free,
460
00:13:07,570 --> 00:13:10,980
totally gorgeous 2025 marketing planner
461
00:13:10,980 --> 00:13:13,010
designed just for course creators.
462
00:13:13,249 --> 00:13:14,169
All you need to do is
463
00:13:14,169 --> 00:13:15,839
go to hellofunnels.
464
00:13:15,839 --> 00:13:17,799
co forward slash 2025
465
00:13:17,989 --> 00:13:19,009
or grab the link below.
466
00:13:19,439 --> 00:13:20,219
We'll send it to you.
467
00:13:20,219 --> 00:13:20,659
Like I said.
468
00:13:21,379 --> 00:13:22,739
it's free, but it's just
469
00:13:22,839 --> 00:13:24,539
beautiful and useful and valuable.
470
00:13:24,539 --> 00:13:25,579
And it's going to help you to
471
00:13:25,579 --> 00:13:27,539
actually plan all of this out.
472
00:13:27,579 --> 00:13:29,539
So I hope this has been useful guys.
473
00:13:29,539 --> 00:13:30,429
I hope you loved it.
474
00:13:30,619 --> 00:13:32,249
I would really appreciate it.
475
00:13:32,249 --> 00:13:33,339
If you do find this useful, if
476
00:13:33,339 --> 00:13:35,439
you can share it with at least one
477
00:13:35,439 --> 00:13:38,139
person or give us a thumbs up or a
478
00:13:38,139 --> 00:13:39,729
review, because all of that helps
479
00:13:39,789 --> 00:13:42,239
us to get our word out and to help
480
00:13:42,279 --> 00:13:44,569
as many people as possible to make
481
00:13:44,629 --> 00:13:46,809
more sales more easily, which is what
482
00:13:46,809 --> 00:13:48,219
we're all about here at HelloFunnels.
483
00:13:48,249 --> 00:13:50,349
So thank you again for joining me.
484
00:13:50,594 --> 00:13:52,064
Have an amazing and super nerdy
485
00:13:52,064 --> 00:13:53,624
week, and I will see you next time.
486
00:13:54,324 --> 00:13:54,734
Bye.
00:00:00,000 --> 00:00:01,520
this just frees you up so
2
00:00:01,570 --> 00:00:02,710
much more and it gives you
3
00:00:02,710 --> 00:00:04,210
such a more spacious calendar.
4
00:00:04,539 --> 00:00:07,795
And it just makes you feel so much more
5
00:00:07,795 --> 00:00:09,055
confident in your plan because you're
6
00:00:09,055 --> 00:00:10,395
like, yo, I know what I need to do.
7
00:00:10,995 --> 00:00:11,935
I know what my goals are.
8
00:00:12,285 --> 00:00:12,865
I know how I'm going
9
00:00:12,865 --> 00:00:13,915
to be making my sales.
10
00:00:14,055 --> 00:00:16,134
And now all I need to do to be
11
00:00:16,134 --> 00:00:18,455
successful this year is to follow
12
00:00:18,455 --> 00:00:21,200
this really simple plan Do you ever
13
00:00:21,310 --> 00:00:23,060
wish there was some kind of checklist
14
00:00:23,130 --> 00:00:24,630
though that every time you open up
15
00:00:24,640 --> 00:00:26,590
your laptop, you know exactly what
16
00:00:26,590 --> 00:00:28,940
you need to do every day, every week,
17
00:00:29,080 --> 00:00:31,260
and every month to grow your business?
18
00:00:31,740 --> 00:00:32,780
Well, that's kind of
19
00:00:32,930 --> 00:00:33,610
what this episode is.
20
00:00:33,620 --> 00:00:35,020
So if that's what you're looking
21
00:00:35,020 --> 00:00:36,470
for, let's dive right on in.
22
00:00:36,813 --> 00:00:37,853
it's Kate here from Hello
23
00:00:37,853 --> 00:00:39,423
Funnels and welcome back to
24
00:00:39,423 --> 00:00:40,783
the Doing It Online podcast.
25
00:00:41,213 --> 00:00:42,893
Now, today, I want you to put out
26
00:00:42,893 --> 00:00:45,203
your virtual hand if you feel like
27
00:00:45,203 --> 00:00:48,273
the last 12 months, it's been pulled
28
00:00:48,283 --> 00:00:50,453
in a million different directions,
29
00:00:50,463 --> 00:00:52,680
like, you feel like you can't keep up,
30
00:00:52,680 --> 00:00:53,610
you're juggling all the balls, like
31
00:00:53,610 --> 00:00:55,220
every cliche you want to think of,
32
00:00:55,470 --> 00:00:58,613
of a totally overwhelmed, overworked
33
00:00:58,833 --> 00:01:02,018
entrepreneur, they were all Just
34
00:01:02,098 --> 00:01:03,948
accurate for the last 12 months.
35
00:01:03,948 --> 00:01:04,338
Okay.
36
00:01:04,598 --> 00:01:06,561
So Let's bring
37
00:01:06,671 --> 00:01:07,821
a new energy
38
00:01:08,151 --> 00:01:10,081
into 2025.
39
00:01:10,381 --> 00:01:11,631
And if you've been listening
40
00:01:11,631 --> 00:01:13,371
to the last couple of episodes,
41
00:01:13,530 --> 00:01:14,780
We've been talking about
42
00:01:15,300 --> 00:01:16,480
how to simplify,
43
00:01:16,810 --> 00:01:19,220
the key things to be focusing on,
44
00:01:19,480 --> 00:01:22,480
how to make your revenue more reliable,
45
00:01:22,930 --> 00:01:25,870
and how to know exactly what
46
00:01:25,880 --> 00:01:27,290
is going to be the best way for
47
00:01:27,290 --> 00:01:29,260
you to be selling your offers
48
00:01:29,260 --> 00:01:30,705
to customers in this new year.
49
00:01:31,085 --> 00:01:32,405
So as I said, if you haven't
50
00:01:32,405 --> 00:01:34,235
listened to those, hit pause,
51
00:01:34,325 --> 00:01:35,725
go back, check them out.
52
00:01:35,985 --> 00:01:37,815
Because in this episode, we're
53
00:01:37,865 --> 00:01:40,665
going to be breaking down the exact
54
00:01:40,725 --> 00:01:43,095
activities and how to create a plan
55
00:01:43,095 --> 00:01:45,015
for yourself for those activities.
56
00:01:45,235 --> 00:01:46,635
So you know exactly what
57
00:01:46,635 --> 00:01:47,765
you need to be doing.
58
00:01:47,856 --> 00:01:49,256
Every day, every week, and every
59
00:01:49,266 --> 00:01:51,071
month to be growing your business
60
00:01:51,111 --> 00:01:53,013
and moving towards your Sound good?
61
00:01:53,683 --> 00:01:53,923
Let's go.
62
00:01:55,363 --> 00:01:56,583
Alrighty guys, as we talked in the
63
00:01:56,583 --> 00:01:59,173
last episode, one of the keys to
64
00:01:59,173 --> 00:02:00,723
being able to have this kind of
65
00:02:00,733 --> 00:02:03,523
structured plan is that you need to
66
00:02:03,533 --> 00:02:04,673
have a way
67
00:02:04,773 --> 00:02:06,243
to sell your offers
68
00:02:06,473 --> 00:02:07,273
that is
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00:02:07,303 --> 00:02:07,973
reliable,
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00:02:08,213 --> 00:02:08,913
that is
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00:02:08,913 --> 00:02:11,523
consistent, that you are able to know
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00:02:12,043 --> 00:02:14,833
with a good degree of certainty that if
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you put 100 people through it, you're
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a certain number of people would buy.
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And that number is your conversion rate,
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in case you're wondering.
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the next thing you want to do is go,
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all right, well, currently I'm putting
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a hundred people in when I want to
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put in 200 or I want to put in 300.
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I want to put in 400.
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You know, that's how we grow.
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Like when we know this converts
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at this rate, the next focus
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moves from,
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how am I going to
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make my sales?
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That moves now to,
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okay, well,
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how do I get more
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people into this thing?
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Okay?
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So whether you're doing it live, whether
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you're doing evergreen, whether you're
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doing it a combo, it doesn't matter.
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this is a new thing
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that you now get to focus on,
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if not obsess on
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for the rest of the year.
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And this is
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what we're
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going to create
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the plan around.
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So when it comes to growing
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your audience, getting people
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into that machine, there's
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different ways you can do that.
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And the right way for you is going to
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probably some combo of the following 3
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things based on where you are currently,
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based on your own time constraints,
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based on the size of
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your existing audience,
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based on your budget.
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All this stuff, you can
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make up your own plan here.
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So it's going to be here.
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Option one,
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you have
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paid ads, right?
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there's pros and cons to that.
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The pros are it's something
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you have a lot of control over.
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And once you get it working, you
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can usually grow it quite quickly.
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The cons are, of course, it's an expense
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and it's usually an upfront expense.
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Hopefully when you have that machine
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that, you know, converts at, you It's
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becomes an educated guess expense
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because you can then go, okay, well,
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you're now I know that I'm going to
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make 10 sales if I get 100 people, so
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I know I can spend this much to then
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get that 100 people in to make those
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10 sales and, you know, it feels a
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lot more supported than just spending
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money, crossing your fingers and, you
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Hoping that something happens, but
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still a bit of risk there, at least at
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the start while you're testing things.
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So again, not a perfect
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audience and none of them are.
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the next option
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is social media and content marketing.
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So there are so many
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different options there.
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Obviously you've got Tik TOK,
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Instagram, YouTube, and they all
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have their own pros and cons.
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So it really depends on what's
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going to make sense for you.
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Where your market is hanging out,
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the types of content you like to
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create, but hopefully within that
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huge umbrella of
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content marketing,
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there is one that
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feels good to you
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and make sense with your audience.
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Now the pros and cons here,
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of course, a lot less control.
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It can be a really slow build.
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It also can be very, very time
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consuming, pros, of course it's free,
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but you know, you have to sacrifice your
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time to be able to have that payoff.
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So what's going to be the
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right balance for you
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is totally up to you.
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The third type of audience that you have
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is other people's audiences
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or a borrowed audience.
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So that's when you have, you know,
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going into people's Facebook groups,
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of course, with permission, the
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ones that allow you to do posting.
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We don't want to do anything dodgy here.
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joining in on.
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Bundles or summits or other
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groups in group giveaways.
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these can be really
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powerful ways to get quite a
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big spike in people
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into your world,
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into your list,
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and then into
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whatever your
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sales system is.
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The pros of this is free.
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Um, the cons is that, you
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know, they can take a bit of
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effort to, and a bit of time.
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To be able to organize in the
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first place, uh, you don't have
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any control over when they happen.
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And also, of course,
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usually one of many.
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So all these people who are joining your
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list are usually also joining maybe 10,
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20, 30 other lists at the same time.
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So they're going to join these
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lists and they're going to
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get bombarded with messaging.
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And it can be hard to get cut
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through on these people who
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have now joined your list.
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And hopefully you have a bit of
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feeling you're right right now.
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I've got more budget than time.
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So I'm going to lean more heavily
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on ads or you go right now.
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I've got more time than budget.
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So I'm going to go trying to grow
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my social and it makes the most
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sense for me to do this platform.
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sit down, spend about 20
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minutes and just pick a couple
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that make sense for you.
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Maybe hit pause while you're doing
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that, come back and we're going
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to break it down even further.
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So now that you know where you are
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going to go and find your audience,
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it's time to turn this in to tasks so
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that again, you kind of take this like
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overwhelming feeling of, Oh my gosh.
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All right.
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So I've got to do all these.
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What?
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Like, we want to make this
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into something that
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just feels doable,
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it feels like a daily checklist.
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And preferably a short daily checklist.
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So it's not going to take up all your
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time and you can't do anything else.
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However, as I did say at the
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start of this episode, once you
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have your little engine in place,
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if you are not hitting the sales
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targets you want to be hitting,
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this is the priority of your business.
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you've got a way to sell it.
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That works great.
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Step two is get in front of as many
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people as you can and be obsessive
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about that until you are hitting
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and surpassing your goals regularly.
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until that happens, there is
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nothing else as important as this.
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Yes, please make sure you're
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delivering a decent product
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out the back, but you should be
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spending most of your time on this.
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And that's why I wanted you to simplify
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how you were selling so that you're not
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being torn back and forth between this,
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you know, spending all this time setting
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up this way of selling and then all this
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time promoting and never really being
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able to get much traction on either
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because they're both so time consuming.
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now, you're going to get a piece of
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paper, post it notes, however works
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for you, and I want you to create three
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lists, and these are lists of tasks that
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you need to be doing either every day,
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every week, or every month to be able
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to be, you know, doing what you need to
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do to the best of your abilities within
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your current time constraints to get as
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many people as you can from your chosen
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audiences as possible onto your list.
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Now, obviously, once you have
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that engine in place and it's been
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running for a while, hopefully you
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will have that conversion percent.
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So you can actually reverse
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engineer what this number is.
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You can go, all right well,
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I want to make
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20 sales this month.
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And I know
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to make 20 sales,
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I need to get this
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number of people
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into my sales system.
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So therefore
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I know I need to do X, Y, Z.
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That's where we want you to get to.
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It doesn't normally start like that.
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So your initial goal is just
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as many people as possible.
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And then you're going to track
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that conversion percent and
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know, all right, over time.
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This is roughly what
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it usually converts at.
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And then you can start sort of
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updating those goals as you go
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and setting these and making them
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more precise throughout the year.
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But to start with goal is
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just as many as possible.
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All right.
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I hope that makes sense.
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So you've got your piece of
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paper, your, daily tasks, your
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weekly tasks, your monthly tasks.
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So sit down and put all the things
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that you need to do Under those.
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And I probably, because that sounds
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probably a bit vague, I thought
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what I'd do is actually share mine
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because that's going to give you an
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idea of what that looks like for me.
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So for me, and I'm going to
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read this off piece of paper.
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So you see me looking
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00:09:07,670 --> 00:09:08,900
over there, don't get mad.
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So for me, daily tasks,
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, check and adjust our ads.
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And I've got guidelines like
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within the task of guidelines.
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Like, if it's doing this,
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00:09:17,380 --> 00:09:19,220
do that just so it takes all
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00:09:19,250 --> 00:09:21,180
the brain power away from it.
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It's just very much like,
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okay, turn this on, turn
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00:09:23,210 --> 00:09:24,360
this off, raise his budget.
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Super easy.
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00:09:25,530 --> 00:09:26,940
I check our customer community.
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I check our customer service
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00:09:28,760 --> 00:09:31,070
inbox and those three things
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00:09:31,120 --> 00:09:32,380
take me about 40 minutes a day.
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So that's my daily task.
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00:09:34,510 --> 00:09:35,600
And yes, I've bunched in a couple
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of admin, you know, business
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maintenance things in there, because
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let's just make it all simple.
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Okay.
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00:09:40,776 --> 00:09:43,276
Then my weekly tasks, uh, , create
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and schedule my social media
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00:09:45,336 --> 00:09:46,346
posts for the following week.
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00:09:46,346 --> 00:09:47,566
And I'm aiming for four.
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So nothing crazy.
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00:09:48,926 --> 00:09:50,286
I do these on a Friday, by the way,
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00:09:50,286 --> 00:09:52,086
my weekly task pops up Friday morning.
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00:09:52,379 --> 00:09:54,036
then I create and test new
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00:09:54,076 --> 00:09:55,576
ad creatives each week.
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00:09:55,596 --> 00:09:56,906
So I've got them ready to go and
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scheduled to start the next week.
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I check my funnel stats and I
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00:10:00,753 --> 00:10:02,523
pay any invoices and contractors.
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first two and a half hours on a Friday.
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That's done.
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And then monthly, I do this
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mid month for the next month.
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So usually it's the third.
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Monday and Tuesday of the month.
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I've got this set up recurring.
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I confirm whatever our
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promotion is for the next month.
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00:10:18,830 --> 00:10:20,040
So whatever evergreen launch is
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going to be, I map out any content
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00:10:23,460 --> 00:10:25,020
that's needed for that promotion.
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I brief my team so they
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know what's happening.
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And if I need any help with writing
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emails or creating that content,
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those people know what they need
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to do and they can get started.
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00:10:33,483 --> 00:10:34,193
, and then plan out my
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podcast for the month.
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00:10:35,563 --> 00:10:37,473
I record the podcast for the month,
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00:10:37,973 --> 00:10:39,776
and I set my goals for the month
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00:10:39,786 --> 00:10:42,016
for both our funnel and that promotion.
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00:10:42,456 --> 00:10:44,416
This takes about six ish
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00:10:44,476 --> 00:10:45,966
hours, six to seven hours.
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00:10:46,256 --> 00:10:47,176
And because that's a pretty big
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00:10:47,186 --> 00:10:48,616
chunk, I break it over two days.
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00:10:48,636 --> 00:10:50,296
So I've got like three hours, one day,
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00:10:50,426 --> 00:10:52,546
three and a bit hours on the next day.
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00:10:52,691 --> 00:10:53,361
So I try to normally try to
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00:10:53,391 --> 00:10:54,491
plan things on one day and
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00:10:54,501 --> 00:10:56,261
do things on the next day.
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00:10:56,261 --> 00:10:58,281
And if I also need to do a bit of extra
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00:10:58,291 --> 00:11:00,711
B roll or something, although because
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00:11:00,711 --> 00:11:01,771
it's like my least favorite thing to
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00:11:01,771 --> 00:11:03,491
do, I tend to kind of skip that one.
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00:11:03,751 --> 00:11:05,161
I'll do that on the same day as a
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00:11:05,161 --> 00:11:06,841
podcast recording day, because I'm
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00:11:06,841 --> 00:11:08,754
already looking semi presentable and
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00:11:08,754 --> 00:11:10,264
then I take that, like, so once you've
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00:11:10,264 --> 00:11:11,744
got that plan, you obviously put it
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00:11:11,764 --> 00:11:13,514
into your project management system,
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00:11:13,624 --> 00:11:15,634
make sure it's got your recurring,
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00:11:15,634 --> 00:11:16,904
so it's going to keep coming up.
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00:11:17,134 --> 00:11:18,914
And then I would also take it and put it
401
00:11:18,954 --> 00:11:21,394
in your calendar because these, you want
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00:11:21,394 --> 00:11:23,564
these to be non negotiables and then.
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00:11:24,519 --> 00:11:26,729
Exhale, because you now
404
00:11:26,729 --> 00:11:28,449
know what you need to do.
405
00:11:28,789 --> 00:11:31,159
And hopefully you haven't
406
00:11:31,159 --> 00:11:33,149
made this too crazy.
407
00:11:33,149 --> 00:11:33,839
Like you haven't gone, I'm going to
408
00:11:33,839 --> 00:11:35,129
do five reels a day, but if that's
409
00:11:35,139 --> 00:11:36,539
what you want to do, go for it.
410
00:11:36,859 --> 00:11:38,739
But the fact that you've now got this
411
00:11:38,739 --> 00:11:40,749
written down, it's in your calendar,
412
00:11:40,969 --> 00:11:42,779
it's in your project management system.
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00:11:42,969 --> 00:11:44,189
You've allocated a
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00:11:44,189 --> 00:11:45,259
bit of time around it.
415
00:11:45,259 --> 00:11:45,469
So.
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00:11:45,824 --> 00:11:48,264
If you are planning on doing a real
417
00:11:48,264 --> 00:11:49,364
a day and you want to get up each
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00:11:49,384 --> 00:11:51,134
morning and record it and do it.
419
00:11:51,244 --> 00:11:52,734
Know that it's going to take you 30
420
00:11:52,734 --> 00:11:54,364
minutes, you put it in there, put
421
00:11:54,364 --> 00:11:55,984
it in the calendar, and then you
422
00:11:55,984 --> 00:11:57,134
will see how much space you have
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00:11:57,134 --> 00:11:58,524
everything for everything else.
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00:11:59,004 --> 00:12:01,116
And I think you will find this
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00:12:01,276 --> 00:12:02,976
just frees you up so much more.
426
00:12:03,036 --> 00:12:03,896
And it gives you such a
427
00:12:03,896 --> 00:12:05,026
more spacious calendar.
428
00:12:05,356 --> 00:12:08,611
And it just makes you feel so much more
429
00:12:08,611 --> 00:12:09,871
confident in your plan because you're
430
00:12:09,871 --> 00:12:11,211
like, yo, I know what I need to do.
431
00:12:11,811 --> 00:12:12,751
I know what my goals are.
432
00:12:13,101 --> 00:12:13,681
I know how I'm going
433
00:12:13,681 --> 00:12:14,731
to be making my sales.
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00:12:14,871 --> 00:12:16,951
And now all I need to do to be
435
00:12:16,951 --> 00:12:19,481
successful this year is to follow this
436
00:12:19,481 --> 00:12:21,581
really simple plan and I've chunked
437
00:12:21,581 --> 00:12:23,180
it down For example, my daily, it's
438
00:12:23,180 --> 00:12:25,919
40 minutes a day, once a week, two
439
00:12:25,919 --> 00:12:27,769
and a half hours, and once a month,
440
00:12:27,939 --> 00:12:29,439
another six hours that like, those
441
00:12:29,439 --> 00:12:32,069
are the things I know I need to do
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00:12:32,309 --> 00:12:33,939
to hit our goals next year.
443
00:12:34,139 --> 00:12:35,099
And of course, there's going to be other
444
00:12:35,099 --> 00:12:36,906
projects and that will get, scheduled
445
00:12:36,906 --> 00:12:39,716
around it and over time, you might go,
446
00:12:39,716 --> 00:12:40,826
you know what, I think I need a bit
447
00:12:40,826 --> 00:12:42,286
more of this or a bit less of that and
448
00:12:42,286 --> 00:12:44,296
you can adjust, but for now, that's it.
449
00:12:44,716 --> 00:12:45,746
This should hopefully just
450
00:12:45,776 --> 00:12:47,876
give you the structure and the
451
00:12:47,886 --> 00:12:51,326
breathing space to make your 2025
452
00:12:51,656 --> 00:12:53,216
feel rock solid,
453
00:12:53,436 --> 00:12:55,106
reliable, and
454
00:12:55,446 --> 00:12:56,946
low stress, because that is
455
00:12:56,946 --> 00:12:58,556
how businesses should be.
456
00:12:58,871 --> 00:13:00,831
And if you're a bit more of a visual
457
00:13:00,831 --> 00:13:02,430
planner person, I know it's already a
458
00:13:02,430 --> 00:13:05,120
couple of weeks into the year, but still
459
00:13:05,120 --> 00:13:07,260
plenty of time to grab our totally free,
460
00:13:07,570 --> 00:13:10,980
totally gorgeous 2025 marketing planner
461
00:13:10,980 --> 00:13:13,010
designed just for course creators.
462
00:13:13,249 --> 00:13:14,169
All you need to do is
463
00:13:14,169 --> 00:13:15,839
go to hellofunnels.
464
00:13:15,839 --> 00:13:17,799
co forward slash 2025
465
00:13:17,989 --> 00:13:19,009
or grab the link below.
466
00:13:19,439 --> 00:13:20,219
We'll send it to you.
467
00:13:20,219 --> 00:13:20,659
Like I said.
468
00:13:21,379 --> 00:13:22,739
it's free, but it's just
469
00:13:22,839 --> 00:13:24,539
beautiful and useful and valuable.
470
00:13:24,539 --> 00:13:25,579
And it's going to help you to
471
00:13:25,579 --> 00:13:27,539
actually plan all of this out.
472
00:13:27,579 --> 00:13:29,539
So I hope this has been useful guys.
473
00:13:29,539 --> 00:13:30,429
I hope you loved it.
474
00:13:30,619 --> 00:13:32,249
I would really appreciate it.
475
00:13:32,249 --> 00:13:33,339
If you do find this useful, if
476
00:13:33,339 --> 00:13:35,439
you can share it with at least one
477
00:13:35,439 --> 00:13:38,139
person or give us a thumbs up or a
478
00:13:38,139 --> 00:13:39,729
review, because all of that helps
479
00:13:39,789 --> 00:13:42,239
us to get our word out and to help
480
00:13:42,279 --> 00:13:44,569
as many people as possible to make
481
00:13:44,629 --> 00:13:46,809
more sales more easily, which is what
482
00:13:46,809 --> 00:13:48,219
we're all about here at HelloFunnels.
483
00:13:48,249 --> 00:13:50,349
So thank you again for joining me.
484
00:13:50,594 --> 00:13:52,064
Have an amazing and super nerdy
485
00:13:52,064 --> 00:13:53,624
week, and I will see you next time.
486
00:13:54,324 --> 00:13:54,734
Bye.
