We Spent $50K on THIS Instead of Ads

WEBVTT
1
00:00:00.231 --> 00:00:05.573
To purchase a booth, to fly your team out, to create all the banners, all of that, like there are real costs associated.
2
00:00:05.593 --> 00:00:09.595
Like by the time you add it all up, it's thousands of dollars, if not tens of thousands.
3
00:00:09.615 --> 00:00:11.375
The cost is all everyone's wages.
4
00:00:11.395 --> 00:00:14.436
You know, let's just call if it's the whole thing cost us 50 grand.
5
00:00:14.736 --> 00:00:18.818
If I spent all that on Facebook ads, I'd probably get more customers in terms of people joining HomeWorks.
6
00:00:19.178 --> 00:00:24.823
There isn't necessarily a measurable return on, I bought this huge banner that says Homeworks and nothing else.
7
00:00:25.563 --> 00:00:29.886
And it's going to be up for two days at an event, and then it's going to be in a closet the rest of the year.
8
00:00:30.247 --> 00:00:35.771
I would have hoped that by now I had at least 20 to 50 customers, but we had to turn the ads off pretty quickly.
9
00:00:36.231 --> 00:00:40.635
So we'll see if we can make anything happen in the last like four to six weeks of the season.
10
00:00:40.955 --> 00:00:46.998
That dashboard that I showed you, it took me less than a day to build it out and make it effectively where it is right now.
11
00:00:47.018 --> 00:00:48.018
And it's almost flawless.
12
00:00:48.058 --> 00:00:51.180
I give it one manual check at 3 p.m. every day and I just say, go.
13
00:00:51.420 --> 00:01:00.164
I think within 6 to 12 months, if you're not having an MCP and you're not having an open API that has pretty much all the data available, I think you're going to be left behind.
14
00:01:00.504 --> 00:01:01.044
Welcome back.
15
00:01:01.304 --> 00:01:04.325
Another episode, DC Sweet Unfiltered with Mike Andes.
16
00:01:04.545 --> 00:01:05.406
You are in Texas.
17
00:01:05.446 --> 00:01:06.466
We are not in studio.
18
00:01:06.486 --> 00:01:07.507
How are you doing, sir?
19
00:01:08.441 --> 00:01:08.842
Good, man.
20
00:01:08.982 --> 00:01:11.885
I think, what if we just named this C-Suite Unfiltered with Lee Park?
21
00:01:11.966 --> 00:01:13.908
I think that might roll off the tongue easier.
22
00:01:14.409 --> 00:01:15.490
C-Suite Unfiltered with Lee Park.
23
00:01:15.510 --> 00:01:16.892
Yeah, but nobody, there's no name wrecking.
24
00:01:16.912 --> 00:01:20.296
You have to do the clout, bro.
25
00:01:20.316 --> 00:01:20.757
Let's go.
26
00:01:21.097 --> 00:01:22.439
No, I don't need the clout, man.
27
00:01:22.479 --> 00:01:23.480
I'm part of the team.
28
00:01:23.620 --> 00:01:26.203
So, yeah, you are in Texas.
29
00:01:26.604 --> 00:01:27.205
How is that going?
30
00:01:27.245 --> 00:01:27.385
Yep.
31
00:01:28.607 --> 00:01:28.787
Good.
32
00:01:28.907 --> 00:01:30.649
They had like two months of no rain.
33
00:01:31.689 --> 00:01:34.551
And so yesterday and today, the first time it has rained since.
34
00:01:35.052 --> 00:01:37.153
So I'm excited because the grasses start growing.
35
00:01:37.173 --> 00:01:39.415
So people actually should need their lawn mode.
36
00:01:39.475 --> 00:01:41.436
So next week we start running the ads again.
37
00:01:41.476 --> 00:01:44.718
We turn them on for a couple days and people will see that in the vlog.
38
00:01:45.059 --> 00:01:48.921
But like leads coming in when you don't even have any of the equipment set up like we didn't last week.
39
00:01:49.402 --> 00:01:51.923
So this week we have two vans completely finished, ready to go.
40
00:01:52.604 --> 00:01:55.986
Next week we turn on the ads and then we'll get the other two vans done.
41
00:01:56.126 --> 00:01:56.927
So it should be good.
42
00:01:57.267 --> 00:02:04.283
And as of right now, I guess by the time this releases, it'll probably match up pretty well as the vlogs are coming up and actually might even be behind.
43
00:02:04.303 --> 00:02:07.871
Do you have people hired outside of John or people in the pipeline?
44
00:02:08.638 --> 00:02:10.959
Yeah, we have two locked in the hours of yesterday.
45
00:02:10.979 --> 00:02:14.560
We had their technician training and we got them like coming on.
46
00:02:14.600 --> 00:02:16.761
So next week we start the ads.
47
00:02:16.781 --> 00:02:22.404
The week after that, the first employee starts and the other employees very flexible in terms of when he starts.
48
00:02:22.704 --> 00:02:25.565
So like basically once we have a full route, we'll bring him on.
49
00:02:25.785 --> 00:02:26.005
Nice.
50
00:02:26.265 --> 00:02:29.446
I know this is obviously a business experiment, but I don't want to get into all of that.
51
00:02:29.486 --> 00:02:32.047
You have the vlogs, you have the websites, you have the trackers.
52
00:02:32.488 --> 00:02:35.069
So like, how is Mike Andy's personally doing in Texas?
53
00:02:35.129 --> 00:02:35.649
Enjoying it?
54
00:02:35.669 --> 00:02:38.010
I'm assuming eating lots of meat and barbecue.
55
00:02:39.458 --> 00:02:57.713
uh not not really not not so next week i should start with uh my i'm a coach for for health stuff oh cool and i've never had someone do uh my diet oh so i'll be on a meal plan dude i'll be eating the same thing every day nice but that that's you know they say abs are made in the kitchen so
56
00:02:58.794 --> 00:03:00.796
I'm going to be doing that for the first time ever.
57
00:03:01.837 --> 00:03:04.759
We've made it a couple times, but it's mostly just to get out of the house.
58
00:03:04.940 --> 00:03:06.321
I've been working a lot.
59
00:03:06.882 --> 00:03:07.582
I had warned Bree.
60
00:03:07.602 --> 00:03:12.767
I'm like, hey, the first six to eight weeks, really four to six weeks, I'm going to be working a lot more.
61
00:03:13.168 --> 00:03:13.928
It's mostly because...
62
00:03:14.649 --> 00:03:16.551
like buying the trucks, the vans, equipment.
63
00:03:17.011 --> 00:03:18.252
I'm not working on the business.
64
00:03:18.272 --> 00:03:20.994
I don't have to be doing it, but that's the best content.
65
00:03:21.214 --> 00:03:24.137
Like if I don't have those shots, we can't use them the rest of the vlogs.
66
00:03:24.457 --> 00:03:29.841
The next six months, like when I talk about going to site one, I need to have a shot of me going to site one, ideally.
67
00:03:30.742 --> 00:03:31.963
And then, yeah, there's just been...
68
00:03:32.723 --> 00:04:00.832
um you know obviously delays on every single front i would have hoped that by now i had at least 20 to 50 customers but we had to turn the ads off pretty quickly so um we'll see if we can make anything happen the last like four to six weeks of the season yeah i think i think you'll get something going i i personally enjoyed watching you do the what is it the z spreader or whatever it's called z sprayer z sprayer that was it was great to see you back on a piece of equipment because yeah those are touchy dude we we rarely use stand-ons so that was it was fun to see that
69
00:04:02.971 --> 00:04:03.591
Hey, I did pretty good.
70
00:04:03.611 --> 00:04:04.812
I'm not going to lie.
71
00:04:05.052 --> 00:04:05.833
I surprised myself.
72
00:04:06.273 --> 00:04:06.974
It came right back.
73
00:04:07.134 --> 00:04:08.295
It's like riding a bike, dude.
74
00:04:09.315 --> 00:04:10.256
Awesome.
75
00:04:10.976 --> 00:04:14.639
Any cool personal developments in Texas?
76
00:04:14.699 --> 00:04:18.862
Is it like you found a restaurant you like, you found a park?
77
00:04:18.882 --> 00:04:22.685
We just want to make sure Mike Andy's a person is okay here.
78
00:04:22.745 --> 00:04:23.305
Yeah, right.
79
00:04:23.385 --> 00:04:27.929
So Brie got me probably my favorite birthday present ever.
80
00:04:28.669 --> 00:04:32.753
Before we came here, she bought me a membership to Sweathouse.
81
00:04:33.674 --> 00:04:36.277
And so it's called Contrast Therapy.
82
00:04:36.317 --> 00:04:39.981
So it's just a cold plunge, a sauna, and a vitamin C shower.
83
00:04:40.281 --> 00:04:43.164
It's a shower with nice sense.
84
00:04:43.385 --> 00:04:44.466
Most bougie thing ever.
85
00:04:44.486 --> 00:04:44.886
Yeah.
86
00:04:45.747 --> 00:05:06.511
ever but it's so nice dude and then and then the other thing is i have two phones now so they last about 10 to 12 minutes before they overheat in the sauna so i rotate them out oh my god in the sauna so i can just work and do it like that's what i'm like doing all like the uh daily post like all the media stuff i just i'm in the sauna going back and forth between phones it's great
87
00:05:07.071 --> 00:05:07.772
I love that.
88
00:05:07.832 --> 00:05:17.485
So we need to get Apple or Jensen Wong, someone from NVIDIA, make a device that allows peak entrepreneurs that are optimizing in the sauna to operate.
89
00:05:18.006 --> 00:05:18.746
It's okay.
90
00:05:18.767 --> 00:05:24.073
If we can figure out how to make these things waterproof, surely we can make them last more than 10 minutes at 175 degrees.
91
00:05:24.093 --> 00:05:24.474
Come on.
92
00:05:24.714 --> 00:05:25.575
Dude, that's savage.
93
00:05:25.675 --> 00:05:25.876
175.
94
00:05:25.956 --> 00:05:26.757
Is that normal?
95
00:05:26.877 --> 00:05:27.197
I don't know.
96
00:05:27.218 --> 00:05:28.579
I don't sauna often.
97
00:05:28.760 --> 00:05:29.961
It's like a sauna.
98
00:05:30.121 --> 00:05:33.386
If it has it at the hotel I'm staying at, you know, it's like, I'll go.
99
00:05:33.406 --> 00:05:34.607
Yeah, yeah, yeah.
100
00:05:34.647 --> 00:05:38.693
If you get over 200, that starts to get a little more like, you know, you're singeing the hairs on your nose.
101
00:05:39.013 --> 00:05:39.894
But 175 is pretty easy.
102
00:05:41.280 --> 00:05:41.560
All right.
103
00:05:41.720 --> 00:05:41.980
Nice.
104
00:05:42.180 --> 00:05:42.560
I love it.
105
00:05:42.880 --> 00:05:47.041
Well, let's get into some of the topics I had prepared for us today.
106
00:05:47.061 --> 00:05:53.743
So by the time this releases, it will be releasing the week before the biggest event in our industry.
107
00:05:53.863 --> 00:05:57.443
And that is the Equip Expo in Louisville, Kentucky.
108
00:05:57.543 --> 00:05:59.204
Second biggest after Blue Collar Summit.
109
00:05:59.224 --> 00:05:59.524
Come on now.
110
00:05:59.544 --> 00:06:00.004
That's true.
111
00:06:00.024 --> 00:06:00.464
I apologize.
112
00:06:00.484 --> 00:06:01.704
Strike that from the record.
113
00:06:01.744 --> 00:06:04.085
Strike it from the record.
114
00:06:05.825 --> 00:06:07.246
The second biggest industry.
115
00:06:07.266 --> 00:06:10.227
Well, I would argue it's... You could say it's the biggest annual.
116
00:06:10.567 --> 00:06:13.889
You could say it's the biggest annual because Blue Collar Summit is semi.
117
00:06:14.309 --> 00:06:19.672
The biggest annual event in the green industry, specifically the EquipX.
118
00:06:19.692 --> 00:06:20.052
There you go.
119
00:06:20.192 --> 00:06:23.053
Blue Collar Summit is really all home service businesses.
120
00:06:23.113 --> 00:06:24.934
So it's in a league of its own.
121
00:06:24.994 --> 00:06:25.715
Get your tickets now.
122
00:06:25.935 --> 00:06:27.055
Bluecollarsummit.com.
123
00:06:27.355 --> 00:06:30.457
We are like 110 days out, I believe.
124
00:06:30.857 --> 00:06:31.258
Is it really?
125
00:06:31.418 --> 00:06:32.319
I'm pretty.
126
00:06:32.339 --> 00:06:32.440
Yeah.
127
00:06:32.480 --> 00:06:34.282
I have a hundred day marker on my calendar.
128
00:06:35.003 --> 00:06:36.425
So we're like 110 days out.
129
00:06:37.507 --> 00:06:38.208
You were going back.
130
00:06:38.468 --> 00:06:43.015
It's been three years, two, three years since you've been.
131
00:06:43.656 --> 00:06:47.060
Since I've actually been expo at least three, it could be four.
132
00:06:48.435 --> 00:07:04.642
at least three because we did the con well we did the conference in louisville right before the x that was three years ago which you didn't i didn't go though i went right for a day and i didn't have a booth well i went for two days the two days and i just walked around with the owners and talked to people and had conversations and talked to vendors um
133
00:07:05.462 --> 00:07:06.223
Shout out, right mowers.
134
00:07:06.283 --> 00:07:07.485
I think that's who we got that year.
135
00:07:07.565 --> 00:07:08.286
So that was great.
136
00:07:08.846 --> 00:07:11.149
Oh, yeah, you're doing the preferred vendor.
137
00:07:11.209 --> 00:07:11.630
Let's go.
138
00:07:11.970 --> 00:07:15.214
I was going around trying to get preferred vendors and, you know, seeing if anybody wanted to join Augusta.
139
00:07:15.234 --> 00:07:18.818
But anyways, so it's been four years since you've actually been to the expo.
140
00:07:19.980 --> 00:07:20.821
Why are you going back?
141
00:07:21.572 --> 00:07:24.954
I'd say the biggest reason is obviously the rebrand to homeworks.
142
00:07:24.974 --> 00:07:30.677
You know, and so making me have a big splash, I think.
143
00:07:30.958 --> 00:07:33.259
So getting a bigger booth, it's like a really big booth.
144
00:07:33.479 --> 00:07:34.780
It's what?
145
00:07:35.020 --> 00:07:35.660
10 by 10.
146
00:07:35.680 --> 00:07:38.362
So it's four times bigger than our usual size booth.
147
00:07:39.002 --> 00:07:45.946
And so, yeah, just it's one of those things where it's like you put a stake in the ground and see people in the real world, especially with software.
148
00:07:45.966 --> 00:07:46.067
Yeah.
149
00:07:47.087 --> 00:07:49.228
I came from non-software to software.
150
00:07:49.628 --> 00:07:53.750
Most of them, they're from the software world that have built.
151
00:07:53.930 --> 00:08:02.574
And so I think it's useful to see real people and see the brand in person and go talk to them and interact with them.
152
00:08:02.594 --> 00:08:04.855
So members of the team will be there.
153
00:08:06.836 --> 00:08:08.116
Homeworks members will be there.
154
00:08:08.717 --> 00:08:11.138
We have a couple of brand ambassadors that will be in the booth.
155
00:08:11.318 --> 00:08:14.059
And so I don't expect to sign a bunch of people up.
156
00:08:14.159 --> 00:08:15.700
It's really just saying, hey,
157
00:08:16.341 --> 00:08:19.178
we're playing in the big leagues and like we are, uh,
158
00:08:20.223 --> 00:08:20.763
We're here to stay.
159
00:08:21.083 --> 00:08:21.604
So.
160
00:08:21.904 --> 00:08:23.725
So you have a booth, Homeworks booth.
161
00:08:24.065 --> 00:08:25.446
Thankfully, I was also invited.
162
00:08:25.486 --> 00:08:27.827
So I get, there's an Augusta corner of the Homeworks booth.
163
00:08:28.147 --> 00:08:29.768
If anyone's interested, join me.
164
00:08:29.788 --> 00:08:31.429
Put Lee off in the corner over there.
165
00:08:31.609 --> 00:08:32.870
I'll be the guy in the yellow.
166
00:08:32.930 --> 00:08:34.651
Everyone else will be in those cool orange.
167
00:08:35.331 --> 00:08:37.312
I'll be in the yellow, we'll probably be in black and yellow.
168
00:08:38.132 --> 00:08:43.075
But you got the booth, you kind of said stake in the ground, seeing people, meeting them face to face.
169
00:08:43.495 --> 00:08:44.836
Members of your team will be there.
170
00:08:45.276 --> 00:08:48.598
Actual users of the product will be there as like brand ambassadors to talk to people about it.
171
00:08:49.158 --> 00:08:51.119
But is there like a specific goal?
172
00:08:51.139 --> 00:08:53.040
Like what would make this trip a win?
173
00:08:53.060 --> 00:08:58.423
Because obviously to purchase a booth, to fly your team out, to create all the banners, all of that.
174
00:08:58.443 --> 00:08:59.944
Like there are real costs associated.
175
00:08:59.984 --> 00:09:03.987
Like by the time you add it all up, it's thousands of dollars, if not tens of thousands.
176
00:09:04.007 --> 00:09:05.968
I don't know how much a booth is now at the expo.
177
00:09:05.988 --> 00:09:07.609
Like is there a goal?
178
00:09:07.709 --> 00:09:11.791
Is there a greater reason as to like why you're willing to expense all of that?
179
00:09:12.943 --> 00:09:15.765
Yeah, I think the booth, I could be wrong, but I think it's 20 grand.
180
00:09:15.985 --> 00:09:16.725
It's not cheap.
181
00:09:16.825 --> 00:09:18.807
Yeah, yeah, yeah.
182
00:09:18.867 --> 00:09:19.687
And that's not really the cost.
183
00:09:19.707 --> 00:09:21.448
The cost is everyone's wages.
184
00:09:21.948 --> 00:09:22.249
But...
185
00:09:25.104 --> 00:09:25.844
why am I doing it?
186
00:09:25.925 --> 00:09:30.387
I think there's sometimes, when it comes to branding, it's not like customer acquisition cost, right?
187
00:09:30.707 --> 00:09:39.252
So if I spent, let's just call, if it's the whole thing cost us 50 grand, if I spent all that on Facebook ads, I'd probably get more customers in terms of people joining HomeWorks.
188
00:09:39.752 --> 00:09:43.054
But I think when you're thinking long-term, very long-term,
189
00:09:43.474 --> 00:09:45.174
when it comes to branding, you do things slightly different.
190
00:09:45.735 --> 00:09:54.916
It's kind of like what we talk about with Jonathan sometimes on the podcast, like charging fuel surcharges or credit card processing, you're passing along the customer.
191
00:09:55.076 --> 00:09:57.437
These are little nicks, like knocking on people's doors at 6 p.m.
192
00:09:58.257 --> 00:09:59.237
In the short term, you make more money.
193
00:09:59.517 --> 00:10:01.338
In the short term, it's probably good on paper.
194
00:10:02.258 --> 00:10:04.558
But what does it do for the brand in 10, 15, 20 years?
195
00:10:04.658 --> 00:10:10.360
And because I'm not trying to build this thing to sell it or trying to get out in five years, I'm trying to build this for the rest of my life.
196
00:10:10.420 --> 00:10:12.080
And so I would like to have good branding
197
00:10:12.700 --> 00:10:16.505
And like your name is the only thing that people you're going to keep forever.
198
00:10:16.525 --> 00:10:18.007
And it's not just my personal brand.
199
00:10:18.327 --> 00:10:20.590
The big reason why we're going to is like homeworks brand changed.
200
00:10:21.391 --> 00:10:26.557
And so this is the first equip expo since homeworks was revealed and we changed the branding.
201
00:10:26.597 --> 00:10:30.281
So I think these are long-term investments that, uh,
202
00:10:31.042 --> 00:10:36.564
in three years when someone's like, I'm really disappointed in my software or like my I feel like I'm outgrowing my software.
203
00:10:37.805 --> 00:10:39.766
I saw Mike, I saw the team at Homeworks.
204
00:10:39.786 --> 00:10:40.426
They were great.
205
00:10:40.826 --> 00:10:41.986
Now let me go give them a shot.
206
00:10:42.767 --> 00:10:47.269
And so whether or not that happens within 12 months or 36 months, I don't really care.
207
00:10:48.389 --> 00:10:57.933
My hope is that if someone walks by that booth, that they can get get face to the name and build some trust so that down the road when they make a blind decision that we're there.
208
00:10:58.233 --> 00:10:59.474
Yeah, I think that's great.
209
00:10:59.494 --> 00:11:12.384
So kind of, I guess, going in that direction, it sounds like an evolutionary shift for you to get real podcasty in the sense of you're talking about like the brand, not just like your personal brand or the brand of homeworks, but like there is an element of brand.
210
00:11:12.504 --> 00:11:18.749
And that's something that, you know, now we're pivoting from the home service business owners is like, hey, can you do like...
211
00:11:19.730 --> 00:11:25.812
direct like intent based marketing, a Google ad, like they search for your services and you pop up.
212
00:11:26.152 --> 00:11:28.833
Like you're saying this is the exact opposite of that.
213
00:11:29.013 --> 00:11:34.815
Like there isn't necessarily a measurable return on I bought this huge banner that says homeworks and nothing else.
214
00:11:35.556 --> 00:11:39.897
And it's going to be up for two days at an event and then it's going to be in a closet the rest of the year.
215
00:11:40.357 --> 00:11:44.239
So it's an interesting thing for you to say like this is the shift of like the brand.
216
00:11:44.679 --> 00:11:48.000
When did you or how do you even start to make those calculations?
217
00:11:48.280 --> 00:11:49.902
Or is there even a calculation?
218
00:11:49.922 --> 00:11:52.144
Because this is what all companies do, right?
219
00:11:52.164 --> 00:11:54.486
Like you watch a football game.
220
00:11:54.506 --> 00:11:57.489
It's like this was the all state insurance pass of the game.
221
00:11:57.530 --> 00:12:02.374
And it's like that has nothing to do with the game, but like it's brand.
222
00:12:02.735 --> 00:12:04.837
So when do you start to make that calculation?
223
00:12:06.050 --> 00:12:07.752
Yeah, it's very hard to attribute, right?
224
00:12:07.792 --> 00:12:17.903
So like, for example, the Allstate thing, it's like, will you in three years when you're considering changing your auto insurance, like, you know, I'm going to choose Allstate because three years ago they made a replay and that pass was great.
225
00:12:18.223 --> 00:12:19.605
And it said Allstate right before it.
226
00:12:20.225 --> 00:12:22.287
So, but it is, it's sowing seeds.
227
00:12:22.327 --> 00:12:26.352
It's also showing that like, we are not an amateur player anymore.
228
00:12:26.912 --> 00:12:30.035
And so there are the big boys in the industry and when it comes to software.
229
00:12:30.515 --> 00:12:33.537
And I think the same thing as Augusta, that's why we have the booth there for that as well.
230
00:12:34.938 --> 00:12:43.565
Like I'm very happy to, to go up against grounds guys or the U S lawns and it comes to the franchising side in terms of what we offer and the value we offer, the performance of the locations.
231
00:12:44.045 --> 00:12:45.546
And then same thing is true with the software.
232
00:12:45.566 --> 00:12:45.626
Um,
233
00:12:47.408 --> 00:12:51.394
I don't think there's any perfect software, and we certainly have our bumps and bruises and things that we're still improving.
234
00:12:52.054 --> 00:12:56.421
And I just think that we're on a faster track of improvement than the other ones.
235
00:12:56.601 --> 00:13:01.167
And so for every person making a decision to join software, some of them will decide...
236
00:13:01.768 --> 00:13:03.548
whether we are ahead or behind, et cetera.
237
00:13:03.568 --> 00:13:06.189
But I do believe our rate of progress is very high.
238
00:13:06.789 --> 00:13:11.530
And so when I look at 20 or 30 years down the road, I think we'll be in a good spot.
239
00:13:12.150 --> 00:13:29.933
And I hope that along that journey, when everyone's making the calculus as to who they're gonna have soft, whose software they're gonna run on, that we enter that conversation, whether that be at the Equip Expo or in a year or in five years from now or 10 years from now, it's just very different timeline that I'm thinking about.
240
00:13:30.829 --> 00:13:35.533
Are you expecting any turf wars with any of the big software companies that are there?
241
00:13:35.653 --> 00:13:35.973
Oh, no.
242
00:13:36.554 --> 00:13:37.094
No, no, no.
243
00:13:37.214 --> 00:13:38.075
I'll go talk to all of them.
244
00:13:38.155 --> 00:13:39.016
Yeah.
245
00:13:39.056 --> 00:13:39.657
I think that's good.
246
00:13:39.917 --> 00:13:41.318
And I think it shows the collaboration.
247
00:13:41.338 --> 00:13:45.722
It's like, hey, if we are trying to help home service business owners, they're going to have a niche.
248
00:13:45.742 --> 00:13:46.502
You're going to have a niche.
249
00:13:46.522 --> 00:13:48.484
And obviously, I asked that question as a joke.
250
00:13:48.544 --> 00:13:49.205
It's tongue in cheek.
251
00:13:49.245 --> 00:13:51.006
But I think there is that element of...
252
00:13:52.207 --> 00:13:55.969
They're kind of like, I'm sure rumblings of like, oh, like homeworks is coming.
253
00:13:55.989 --> 00:13:57.050
Mike Andes is coming, right?
254
00:13:57.290 --> 00:13:58.851
Like, oh, he hasn't been here for years.
255
00:13:58.871 --> 00:14:01.892
Like, you know, and do you even do you ever think about that?
256
00:14:01.912 --> 00:14:03.553
Or you're just like, hey, I'm playing my own game.
257
00:14:03.573 --> 00:14:07.435
Like, it doesn't matter whether I'm there or whether I'm not, because you haven't been there for four years.
258
00:14:07.615 --> 00:14:09.616
So I'm sure people will will talk about that.
259
00:14:09.636 --> 00:14:13.458
I mean, in four years, your channel has probably grown, what, 50, 100?
260
00:14:13.558 --> 00:14:14.739
How many thousand subscribers?
261
00:14:14.759 --> 00:14:16.920
I mean, your views, millions and millions more like.
262
00:14:17.300 --> 00:14:24.194
So all the products you've launched in the last four years and changes you've made, I'm sure there are kind of like some rumblings of like, oh, Mike Andes is coming back.
263
00:14:24.234 --> 00:14:25.316
His brands are going to be back.
264
00:14:25.717 --> 00:14:26.318
Do you think about that?
265
00:14:26.378 --> 00:14:28.062
Or are you like, dude, we're just playing our game?
266
00:14:29.538 --> 00:14:32.521
Yeah, I know we're on their radar now, especially this past year.
267
00:14:34.063 --> 00:14:36.325
I don't take any really, it just doesn't change what I'm doing.
268
00:14:36.345 --> 00:14:37.926
Like, what am I going to do?
269
00:14:37.966 --> 00:14:41.210
Like, okay, let's say that's true.
270
00:14:41.910 --> 00:14:42.751
What am I going to change about?
271
00:14:42.771 --> 00:14:44.413
Like, I just, we still have problems.
272
00:14:44.433 --> 00:14:45.113
We still have bugs.
273
00:14:45.494 --> 00:14:48.237
We still have things we're trying to improve at Command Center and Augusta.
274
00:14:48.257 --> 00:14:49.638
And I still have to stay focused on that.
275
00:14:49.778 --> 00:14:51.020
Yeah, I love that.
276
00:14:51.400 --> 00:14:52.902
So with the...
277
00:14:53.243 --> 00:14:54.264
I got to show more emotion.
278
00:14:54.284 --> 00:14:54.985
Hey, this is funny.
279
00:14:55.065 --> 00:14:55.285
All right.
280
00:14:55.306 --> 00:15:00.372
So on the mastermind, did you see that question about someone saying what they said about me?
281
00:15:00.452 --> 00:15:01.233
Was it like yesterday?
282
00:15:01.253 --> 00:15:03.016
Was it like the most recent mastermind?
283
00:15:03.256 --> 00:15:03.757
I don't remember.
284
00:15:04.177 --> 00:15:05.740
They were like saying I was non-emotional.
285
00:15:06.220 --> 00:15:07.041
Yeah, it was the last one.
286
00:15:07.142 --> 00:15:09.225
Okay, I'm like a day or two behind on Masterminds.
287
00:15:09.285 --> 00:15:11.248
Oh man, you'll really like it.
288
00:15:11.388 --> 00:15:17.096
It was basically someone saying I was super unemotional about like a really, like we had a big day and like hit some records.
289
00:15:17.136 --> 00:15:20.301
And so I just like said it casually and they were like, I'm like,
290
00:15:21.142 --> 00:15:24.844
man, I don't know about, like, I was thinking when we go public, we go to New York, have a big party.
291
00:15:24.884 --> 00:15:29.506
And I was like, you know, maybe Mike won't be partying because he's like lower highs, higher lows type situation.
292
00:15:30.207 --> 00:15:35.329
And so then they pick it up on the vlog and they're like, you know, we really need to show more emotion.
293
00:15:35.349 --> 00:15:40.232
Like all the things you're working on in your phone all day long, you're just like heads down, you're frustrated about, we need to know about that.
294
00:15:40.592 --> 00:15:42.133
And I'm like, no, no, like it's not productive.
295
00:15:42.173 --> 00:15:44.555
Like I will say stuff that I know will get resolved.
296
00:15:44.835 --> 00:15:46.857
And it was so funny because I talked about them, right?
297
00:15:47.257 --> 00:15:51.881
And then as I'm working with command center, like I'm seeing stuff from command center happening at the location.
298
00:15:52.261 --> 00:15:56.784
And like, usually I just say, you know, I'd have my negative dialogue in my head when going anywhere.
299
00:15:56.804 --> 00:15:57.945
They're like, we need to know about it.
300
00:15:58.005 --> 00:16:04.390
So it's so funny because the very first time I share all like my thoughts and like how like this is, this is not working.
301
00:16:04.690 --> 00:16:06.312
And then turns out like two hours later,
302
00:16:07.132 --> 00:16:08.654
It was not command center's fault.
303
00:16:08.734 --> 00:16:10.536
It was our fault, like on our end.
304
00:16:11.056 --> 00:16:13.939
And because we were not putting in the notes, the call notes.
305
00:16:14.040 --> 00:16:25.352
So anyways, I think it is, yeah, I'm like, I think this is reminding me of that because there's just nothing you're going to do if your competitors are thinking about you.
306
00:16:25.412 --> 00:16:27.073
Like, how is that going to change your behavior?
307
00:16:27.354 --> 00:16:27.574
Mm hmm.
308
00:16:28.733 --> 00:16:29.273
Yeah.
309
00:16:29.614 --> 00:16:29.974
Yeah.
310
00:16:30.134 --> 00:16:34.457
It's funny because I deal with that a lot is, you know, people will get on a call with me.
311
00:16:34.497 --> 00:16:35.718
They're like, oh, well, I had a call.
312
00:16:35.798 --> 00:16:37.159
Just so you know, I had a call with Neighborly.
313
00:16:37.379 --> 00:16:38.159
I'm like, awesome.
314
00:16:39.459 --> 00:16:39.899
Like, great.
315
00:16:40.399 --> 00:16:41.220
Glad you had a call with them.
316
00:16:41.500 --> 00:16:42.020
What'd you learn?
317
00:16:42.360 --> 00:16:43.980
Like anything look good?
318
00:16:44.260 --> 00:16:48.061
And I appreciate the transparency, but it's also like it doesn't affect me.
319
00:16:48.161 --> 00:16:50.062
Like, let's see if Augusta is a good fit for you.
320
00:16:50.082 --> 00:16:52.343
And if it's not, I hope Neighborly or another brand is.
321
00:16:52.783 --> 00:16:55.003
But the goal is like, we know our model.
322
00:16:55.043 --> 00:16:56.024
We know what we're doing.
323
00:16:56.164 --> 00:16:57.364
We know the direction we're heading in.
324
00:16:57.384 --> 00:17:00.385
We have our mission of changing the level of professionalism in the industry.
325
00:17:00.405 --> 00:17:01.585
We're going to hit a thousand locations.
326
00:17:01.605 --> 00:17:03.246
We're going to IPO in 10 to 12 years.
327
00:17:03.286 --> 00:17:06.167
And if you want to be on that train and it makes sense for you financially, great.
328
00:17:06.347 --> 00:17:07.687
And if not, like, no worries.
329
00:17:07.967 --> 00:17:09.407
Go talk to neighborly or other people.
330
00:17:10.247 --> 00:17:11.028
Funny, funny story.
331
00:17:11.068 --> 00:17:13.248
So the other day we had tech training, right?
332
00:17:13.328 --> 00:17:14.848
So we were going to the coworking space.
333
00:17:14.868 --> 00:17:16.269
They had a little conference center.
334
00:17:16.829 --> 00:17:17.229
I get there.
335
00:17:17.249 --> 00:17:18.409
It's pouring down rain.
336
00:17:19.169 --> 00:17:21.930
I park, I run inside.
337
00:17:22.430 --> 00:17:23.590
I'd go to the bathroom so bad.
338
00:17:23.890 --> 00:17:27.671
I had a huge steak, like massive steak the night for that morning.
339
00:17:27.691 --> 00:17:32.292
I had a smoothie, spinach smoothie and man, I need to go to the bathroom.
340
00:17:32.312 --> 00:17:33.692
So I am tearing in.
341
00:17:34.312 --> 00:17:37.993
I'm running around the coworking because it's like this circle of offices.
342
00:17:38.313 --> 00:17:40.513
I'm running around because I hadn't gone to the bathroom at the office yet.
343
00:17:40.534 --> 00:17:41.414
So I'm running around.
344
00:17:41.634 --> 00:17:46.955
And sure enough, as I'm running by, in the corner is a grounds guy's office logo.
345
00:17:46.975 --> 00:17:48.315
So they're in our office.
346
00:17:48.395 --> 00:17:48.875
It's great.
347
00:17:49.336 --> 00:17:51.716
So I was on the vlog later on in the day.
348
00:17:51.736 --> 00:17:52.196
Not right there.
349
00:17:52.236 --> 00:17:53.357
Goodness, I had to go to the bathroom so bad.
350
00:17:53.677 --> 00:17:55.937
But later on the day, I had Terrell come with me to the camera.
351
00:17:55.957 --> 00:17:58.458
I'm like, hey, whoever is this here, come say hi to me.
352
00:17:58.478 --> 00:18:00.738
They're like, I'm not here very often, but I know you're here.
353
00:18:00.798 --> 00:18:01.579
So come say hi.
354
00:18:01.599 --> 00:18:02.079
Yeah.
355
00:18:02.159 --> 00:18:03.539
So hopefully they come say hi to me.
356
00:18:03.739 --> 00:18:04.460
Yeah, that's awesome.
357
00:18:04.520 --> 00:18:04.880
I love that.
358
00:18:04.920 --> 00:18:05.100
Yeah.
359
00:18:05.401 --> 00:18:08.884
So I think essentially what you're saying is like, just play your own game.
360
00:18:08.964 --> 00:18:10.245
Like we can all be nice.
361
00:18:10.265 --> 00:18:12.127
There's enough, you know, out there.
362
00:18:12.407 --> 00:18:20.314
But there is kind of like that, like, you know, and I hate that I always reference him, but he is a big influence on us and our organization is like Alex Ramosi.
363
00:18:20.695 --> 00:18:22.917
He has that one that's like, he has this one quote.
364
00:18:22.957 --> 00:18:25.959
It's like so short and sweet, but it's basically like...
365
00:18:27.341 --> 00:18:28.903
Essentially, this is my bad paraphrase.
366
00:18:28.943 --> 00:18:31.026
It's like, don't be mean, but be a killer.
367
00:18:31.707 --> 00:18:38.517
You know, like something along those lines of like, I will go all the way to the edge of like burying you, but I won't.
368
00:18:39.258 --> 00:18:40.701
So like, how do you balance that too?
369
00:18:40.721 --> 00:18:41.442
Because like...
370
00:18:41.722 --> 00:18:42.623
Business is competition.
371
00:18:42.683 --> 00:18:44.045
Like you are trying to take market share.
372
00:18:44.065 --> 00:18:49.091
You are trying to get more customers, but you can also extend your hand to whoever owns that grounds guy's location.
373
00:18:49.111 --> 00:18:51.154
Be like, hey, like we can help each other.
374
00:18:51.194 --> 00:18:52.636
Like I could give you referrals for work.
375
00:18:52.676 --> 00:18:53.216
We don't do it.
376
00:18:53.236 --> 00:18:54.458
You could potentially give me referrals.
377
00:18:54.478 --> 00:18:57.322
So like what is that balance that you see?
378
00:18:58.042 --> 00:18:59.884
I just don't think about this at all.
379
00:19:00.344 --> 00:19:07.030
We need to become better, and the number one core value of Augusta, and what we're trying to do is constant improvement.
380
00:19:07.050 --> 00:19:08.652
That's all I focus on.
381
00:19:08.752 --> 00:19:10.173
We can improve tech training.
382
00:19:10.273 --> 00:19:15.158
We did tech training the other day, and I'm like, hey, these three things, you can make it better.
383
00:19:15.938 --> 00:19:17.820
Back and forth, command center, we're trying to make it better.
384
00:19:17.840 --> 00:19:19.782
I'm going to hop on and follow me.
385
00:19:20.022 --> 00:19:43.362
try to make homeworks better like that's all i focus on and uh that's the only thing i can control i can control if someone else does something else like i can control that we jumped on the mcp and api um bandwagon the first at homeworks i'm really happy about that um and like we're working on the dispatch board but i can only control those things i cannot control anyone else does and so time spent energy spent emotion spent on those other things is just a waste of time yeah
386
00:19:43.947 --> 00:19:45.788
What are your thoughts on just pivoting?
387
00:19:45.808 --> 00:19:56.196
I want to go back to the MCP and API conversation because I'm a total novice and I'm sure people would want to hear more of your... Dude, you've been doing lots of fun stuff with AI, with HubSpot and Chats.
388
00:19:56.216 --> 00:19:56.776
I've been trying to.
389
00:19:56.796 --> 00:19:58.277
Well, you just saw that.
390
00:19:58.538 --> 00:20:05.322
I don't try to show you a lot of what I'm working on because it's very much like I'm halfway to Chamath.
391
00:20:05.463 --> 00:20:07.144
I move slow and break things.
392
00:20:07.484 --> 00:20:09.946
So I'm slowly breaking things.
393
00:20:11.146 --> 00:20:14.627
Because I'm integrating across so many different platforms and HubSpot is a behemoth.
394
00:20:14.727 --> 00:20:20.209
And I get a warning message every single time I try to automate something in chat GPT that integrates with HubSpot.
395
00:20:20.229 --> 00:20:21.510
You take the elephant approach.
396
00:20:21.530 --> 00:20:23.170
The elephant approach.
397
00:20:23.430 --> 00:20:24.731
Slow and break things.
398
00:20:25.011 --> 00:20:25.871
That's what it seems like.
399
00:20:25.891 --> 00:20:30.553
But it's also like I have to do it in between calls and I can't disrupt the flow of all the information.
400
00:20:30.593 --> 00:20:32.133
It's a whole lot of stuff.
401
00:20:32.433 --> 00:20:33.454
I'm a busy department.
402
00:20:33.794 --> 00:20:36.174
I have a lot to manage myself.
403
00:20:37.535 --> 00:20:37.855
Okay.
404
00:20:38.435 --> 00:20:41.099
So I've been working on that stuff.
405
00:20:41.139 --> 00:20:45.023
But what I was going to say is kind of the emotion side of it.
406
00:20:45.043 --> 00:20:55.536
So I want to pivot because you asked me about acquisition.com and I felt like going to the workshop and I felt like my answer to you is generally vanilla and kind of gave like an overall like this is what it was.
407
00:20:55.996 --> 00:21:10.577
But one of the things that I think I've really started to realize, that I took away from the way they presented their offer, the way that they communicate, and it actually relates back to you saying, you know, an owner said, oh, Mike's too unemotional or too, you know, lower highs, higher lows, too even keel.
408
00:21:11.378 --> 00:21:18.124
I've started to lean into being kind of the opposite of that on sales calls and in the new video I just recorded.
409
00:21:18.504 --> 00:21:20.246
It's much more fast and loose.
410
00:21:20.306 --> 00:21:21.487
It's more high energy.
411
00:21:21.527 --> 00:21:24.850
It's more relaxed, less buttoned up.
412
00:21:24.970 --> 00:21:30.635
Previous videos and video sales letters, webinars that I've done, it's been very rigid and buttoned up.
413
00:21:31.095 --> 00:21:35.279
But the main Eddie, who is Alex's right-hand man...
414
00:21:36.940 --> 00:21:53.076
the main guy, he like was the exact opposite of Alex in terms of demeanor and communication style, like super fast talking, tons of witty off the cuff jokes, like very like left, right, center, moving all around the room, like everything.
415
00:21:53.096 --> 00:21:54.617
And I was like, I like that balance.
416
00:21:54.858 --> 00:21:56.179
Like it almost balances out.
417
00:21:56.199 --> 00:21:56.619
And so I was like,
418
00:21:57.340 --> 00:21:59.222
Could I take more of that approach?
419
00:21:59.603 --> 00:22:04.569
And I don't have to necessarily be like the buttoned up, like even keel, lower high, higher loads sales guy for Mike.
420
00:22:04.929 --> 00:22:08.254
You can do that and kind of have the status of like, okay, this guy's an industry expert.
421
00:22:08.874 --> 00:22:10.496
His sales guy is more...
422
00:22:12.092 --> 00:22:12.652
off the wall.
423
00:22:12.752 --> 00:22:13.153
I don't know.
424
00:22:13.253 --> 00:22:22.318
And like, I think I've, I think I've buttoned myself up a lot over the years and tried to become more professional, but I'm like, maybe I should shift back and lean into the like, Hey, this is who I am.
425
00:22:22.438 --> 00:22:24.519
And I'm like really confident that this Augusta thing is great.
426
00:22:24.539 --> 00:22:27.641
And I'm not the expert, but like we have experts on our team that are going to help you.
427
00:22:28.121 --> 00:22:28.681
So I don't know.
428
00:22:29.342 --> 00:22:32.884
I guess there's no question there, but like, that's an evolutionary change I'm making right now.
429
00:22:33.064 --> 00:22:33.944
What are your thoughts on that?
430
00:22:33.964 --> 00:22:38.287
Do you think it's good when like, there are different personalities that kind of play off the founder and CEO?
431
00:22:38.307 --> 00:22:38.687
Do you think it's
432
00:22:40.848 --> 00:22:45.371
uniform because like Jocko's team, like to give you a different example, Jocko's team, they're all the same.
433
00:22:45.631 --> 00:22:47.192
They have the exact same speaking cadence.
434
00:22:47.672 --> 00:22:51.894
They all like same words per minute, same presentation style, everything.
435
00:22:52.154 --> 00:22:54.215
And they're all, most all of them are military background.
436
00:22:54.376 --> 00:22:57.057
So there's some influence there, but that's the opposite.
437
00:22:57.097 --> 00:22:59.558
Like every single person that presented at acquisition.com
438
00:23:00.779 --> 00:23:04.381
on Alex's team, all drastically different personalities, communication styles.
439
00:23:04.421 --> 00:23:09.144
I don't know if that was for you at the scaling workshop, but at Offer's workshop, they were all very different.
440
00:23:09.764 --> 00:23:11.105
And so what are your thoughts on that?
441
00:23:11.205 --> 00:23:16.988
I guess homogeny as an organization, consistency or playing in or leaning into the variety?
442
00:23:17.128 --> 00:23:18.089
What are your thoughts on that?
443
00:23:19.430 --> 00:23:27.977
Well, unfortunately for everyone listening, they will not be able to see your video webinar because now my mugshot is on there for the first six to seven minutes and they have to sign up.
444
00:23:28.058 --> 00:23:29.899
They have to fill out a form for you, I think, right?
445
00:23:29.959 --> 00:23:30.159
Yes.
446
00:23:30.740 --> 00:23:32.441
But if you book AugustaFranchise.com.
447
00:23:32.902 --> 00:23:33.602
Yeah, yeah, exactly.
448
00:23:33.642 --> 00:23:35.244
So I'll get there.
449
00:23:35.384 --> 00:23:37.466
AugustaLawandCare.com slash franchise.
450
00:23:37.926 --> 00:23:40.669
You can see my six to seven minute sales.
451
00:23:40.889 --> 00:23:43.151
We changed it to where it's now a, what's it called?
452
00:23:43.251 --> 00:23:43.511
VSL.
453
00:23:43.531 --> 00:23:43.831
VSL.
454
00:23:43.951 --> 00:23:44.272
There you go.
455
00:23:44.792 --> 00:23:45.992
So VSL of me.
456
00:23:46.193 --> 00:23:51.594
And then once you book a call with Lee, then you get his 30 to 40 minute video long presentation.
457
00:23:53.315 --> 00:23:59.757
But to answer your question, yeah, like unfortunately the word diversity has been like kicked around the past like six or seven years.
458
00:23:59.777 --> 00:24:00.738
And I think misconstrued.
459
00:24:01.218 --> 00:24:04.359
I think that the reason you want diversity is because differing thought.
460
00:24:04.999 --> 00:24:11.581
And so different personalities, different communication styles, different ways of thinking is important to be able to
461
00:24:13.702 --> 00:24:15.524
maximize the amount of people that you can actually reach.
462
00:24:16.204 --> 00:24:29.175
And so if you are only trying to go after one demographic, whether it be politically or whether it be, uh, from a financial perspective, like you probably want one certain type of person to be able to talk to that 10%, 20%, 30% of the audience.
463
00:24:29.215 --> 00:24:33.519
But when you're trying to get everyone to go in the same direction, I think diversity is really important.
464
00:24:34.180 --> 00:24:34.360
Um,
465
00:24:35.261 --> 00:24:44.190
in diversity of thought, diversity of opinions, diversity of backgrounds, diversity of a lot of things to be able to get the most rounded way of attacking a problem.
466
00:24:44.711 --> 00:24:49.496
And so, you know, if you want to switch from elephant to monkey, you know, here and there, that's fine.
467
00:24:49.536 --> 00:24:50.017
You know, it's good.
468
00:24:50.157 --> 00:24:50.317
Yeah.
469
00:24:50.657 --> 00:24:51.278
Yeah.
470
00:24:51.318 --> 00:24:51.938
I don't know.
471
00:24:51.978 --> 00:24:53.218
I'm just trying to lean into it more.
472
00:24:53.238 --> 00:24:58.341
I don't know whether you're calling me an elephant or a monkey, but either way, I'll take it as a compliment.
473
00:24:59.581 --> 00:25:03.543
It's either build fast and break things or it's build slow and great.
474
00:25:03.603 --> 00:25:06.184
Build slow and still break things, which is what I'm doing now.
475
00:25:06.444 --> 00:25:06.704
I don't know.
476
00:25:06.884 --> 00:25:07.465
It was just interesting.
477
00:25:07.485 --> 00:25:08.486
That was a takeaway.
478
00:25:08.726 --> 00:25:12.949
It's like after you leave a conference like that, I think it's a seminar, workshop, or whatever you want to call it.
479
00:25:13.190 --> 00:25:15.411
I think it's easy to take away the surface level stuff.
480
00:25:15.431 --> 00:25:16.712
And you have your notes.
481
00:25:16.812 --> 00:25:18.974
And you're like, OK, I'll review my notes.
482
00:25:19.014 --> 00:25:20.856
And I'll implement certain things for my notes.
483
00:25:20.916 --> 00:25:24.899
And I'll change this slide, or this wording, or this deliverable, or whatever.
484
00:25:25.620 --> 00:25:27.581
But then it's like, what's the next layer?
485
00:25:27.701 --> 00:25:29.182
Like looking at the nuance of it.
486
00:25:29.202 --> 00:25:31.384
So anyways, just a random rabbit.
487
00:25:31.444 --> 00:25:35.888
Lee's trying to find a reason as to why you can start slipping jokes into sales presentations.
488
00:25:36.408 --> 00:25:38.149
Hey guys, I got this great joke.
489
00:25:38.209 --> 00:25:39.949
I want to tell you before we get started on a sales call.
490
00:25:41.429 --> 00:25:43.410
I do have one in the webinar that I recorded.
491
00:25:43.450 --> 00:25:45.811
I used like a very serious picture of you.
492
00:25:45.831 --> 00:25:50.092
It was from one of the thumbnails from yours and Jonathan's pod.
493
00:25:50.112 --> 00:25:51.892
And it was like, you're like very serious.
494
00:25:51.912 --> 00:25:57.274
And I'm like, and then one of my bullet points is like, Mike starts to like reconsider the business model or whatever.
495
00:25:57.294 --> 00:26:01.995
And I was like, and see here in this slide, Mike is very clearly reconsidering or like whatever.
496
00:26:02.055 --> 00:26:03.595
So I'm leaning into it more.
497
00:26:04.256 --> 00:26:04.696
Let's go.
498
00:26:04.816 --> 00:26:05.176
Anyways.
499
00:26:06.036 --> 00:26:12.543
Pivoting way back to, I guess, less humor would be OpenAPI MCP access.
500
00:26:12.563 --> 00:26:18.328
So you said HomeWorks was one of the first kind of home service CRMs to lean into that.
501
00:26:18.368 --> 00:26:29.840
So I guess for anybody that's been living under a rock and has no idea what that is, what did you do and why were you the first home service CRM to offer OpenAPI and MCP access?
502
00:26:30.400 --> 00:26:35.325
So MCP is basically your agent talking to your software and seeing all your data.
503
00:26:35.726 --> 00:26:40.551
API is things like custom reports and custom dashboards that are constantly pulling data in live time.
504
00:26:40.831 --> 00:26:43.273
So you can build custom stuff for your business, i.e.
505
00:26:43.293 --> 00:26:44.194
vibe coding typically.
506
00:26:45.095 --> 00:26:45.476
And so...
507
00:26:47.398 --> 00:27:00.971
I don't know why other people aren't doing it sooner, because the reason we've had to wait even until later this year is because we are switching everything from PHP into a new code base that is actually a solid enough API to be able to connect everything to.
508
00:27:00.991 --> 00:27:06.757
Because if you connect bad code to AI, it's just going to give you, as everyone calls it, AI slot.
509
00:27:07.297 --> 00:27:08.697
But in reality, you're giving it bad inputs.
510
00:27:09.018 --> 00:27:21.161
And so this is why as we are moving things from the old code base into the new code base, almost every week we're adding more capabilities of the API and the MCP because it's in the new code base where we have confidence that it's actually going to be accurate.
511
00:27:21.402 --> 00:27:28.544
So one part, for example, that I would love to be able to put in the MCP that we don't have right now is recurring series.
512
00:27:29.004 --> 00:27:36.670
the ability for it to create recurring series, create off seasons, because that code is still in PHP and we need to bring it over into the new code base.
513
00:27:37.110 --> 00:27:41.934
Once that happens, you could basically all your scheduling automated, 100% basically from homeworks.
514
00:27:42.014 --> 00:27:43.515
People are already doing it for one-time projects.
515
00:27:45.096 --> 00:27:55.423
And so, you know, I think the future of being able to talk to your agent, like we already, like last week was like, you can move jobs off.
516
00:27:55.463 --> 00:27:57.025
So you'd be like, oh, someone's so called out.
517
00:27:57.800 --> 00:28:06.682
Instead of going into the software and reassigning them, you're just like, hey, John called out, can you reassign all those jobs over to Billy and then move two of those jobs off to the next day because he's not gonna have time.
518
00:28:07.643 --> 00:28:08.503
That can happen already.
519
00:28:09.443 --> 00:28:23.727
And so we just keep adding more capability as we move the code from the old land of PHP into React and Next.js, which is just a new code language, just much more sturdy, much more, like we have confidence that when you actually talk to your agent, it's pulling the right data.
520
00:28:24.508 --> 00:28:26.831
and it's never fast enough.
521
00:28:27.252 --> 00:28:31.198
It's been four and a half months now since we started moving it all over.
522
00:28:31.638 --> 00:28:37.948
But over the next few months, even in the spring rush, as we move everything over, it's just going to get super capable.
523
00:28:38.068 --> 00:28:38.809
It's going to be where you're like,
524
00:28:38.969 --> 00:28:44.615
you're in Clotter and ChatDBT more than Homeworks just because it's just so easy to talk to it in plain English.
525
00:28:44.895 --> 00:28:46.577
But you need that system of record.
526
00:28:46.597 --> 00:28:47.498
You need the dispatch board.
527
00:28:47.518 --> 00:28:54.245
You need all those things there for like the mobile app to connect to it, all these other aspects, you know, Stripe, all these other connections.
528
00:28:54.986 --> 00:28:56.608
But I think it's going to be a game changer.
529
00:28:56.748 --> 00:28:57.649
So I'm looking forward to it.
530
00:28:58.185 --> 00:29:06.969
Do you think one of the things that you just said there is I think you might be in Claude or your chat bot or whatever, potentially more than the actual software itself.
531
00:29:07.349 --> 00:29:23.517
Do you think that's maybe why some of these like legacy CRMs are hesitant to give that kind of access because they almost want to, and I'm not using this word in a negative sense, but like gatekeep the access to information or the tools or the automations.
532
00:29:23.937 --> 00:29:26.799
Is that their reasoning as to why they might not want to lean into this as quickly?
533
00:29:27.798 --> 00:29:29.839
I would give them the benefit of the doubt that they're smarter than that.
534
00:29:30.059 --> 00:29:32.119
You have to be really stupid to think that.
535
00:29:32.680 --> 00:29:33.280
Realistically.
536
00:29:33.560 --> 00:29:35.420
I am confused though.
537
00:29:36.181 --> 00:29:37.221
Like I think they're all going to do it.
538
00:29:37.441 --> 00:29:45.224
I think within six to 12 months, if you're not having an MCP and you're not having an open API, that is like pretty much all the data available.
539
00:29:45.564 --> 00:29:46.644
I think you're going to be left behind.
540
00:29:47.344 --> 00:29:48.325
So I think they're all going to do it.
541
00:29:48.925 --> 00:29:54.107
I watched jobbers over launched last week and I was confused because they started rolling out like custom reports and stuff.
542
00:29:54.667 --> 00:29:54.967
I was like,
543
00:29:56.023 --> 00:29:59.605
You're never going to be able to compete with Claude or OpenAI.
544
00:30:00.106 --> 00:30:03.868
Like, why not just open up your data and then let people build on their platform?
545
00:30:04.468 --> 00:30:05.909
I don't know.
546
00:30:05.929 --> 00:30:06.810
There's always the approach.
547
00:30:06.850 --> 00:30:11.293
Everyone always talks about, like, Apple being very closed off versus Android being much more open source.
548
00:30:11.953 --> 00:30:13.214
And so maybe I'm wrong.
549
00:30:13.514 --> 00:30:14.515
I could be very wrong on this.
550
00:30:14.535 --> 00:30:15.896
I think we're all guessing at this point.
551
00:30:16.236 --> 00:30:17.617
But I happen to believe that...
552
00:30:18.397 --> 00:30:28.920
the, let's just call them Frontier Labs, the Frontier Models, they're gonna out-resource any software in terms of building capabilities when it comes to AI.
553
00:30:29.260 --> 00:30:40.963
And if you can't connect your data to it and you're just trying to build your own thing that has like maybe 10 options or 50 options or a hundred options, when theirs allows millions or infinite numbers of capabilities and customization,
554
00:30:41.683 --> 00:30:47.168
I happen to believe more in the open source side of things, which is let them run with it, and then you give them all the data.
555
00:30:48.389 --> 00:30:51.431
Organize your data and architecture to where everything is accessible.
556
00:30:51.952 --> 00:30:54.113
And that's the way I'm going, and that's my bet.
557
00:30:54.874 --> 00:30:58.297
And I could be very wrong, but I just don't see it changing.
558
00:30:58.697 --> 00:31:00.759
Every other software I'm using, that's what I'm thinking about.
559
00:31:01.199 --> 00:31:02.961
And what I said a few months ago is true.
560
00:31:03.441 --> 00:31:06.884
If you were starting a business or you're thinking about switching software, the only question I'm asking is...
561
00:31:07.104 --> 00:31:09.906
How much data access are you giving me to MCP and API?
562
00:31:10.006 --> 00:31:19.412
That's the only thing I'd be thinking about because I know any hole in that software, I can plug or customize to my liking using Vibe Coding and the data as long as it's exposed to me.
563
00:31:19.772 --> 00:31:23.554
If it's not, then you are handcuffed to whatever's inside that software.
564
00:31:23.774 --> 00:31:32.680
And so as you grow, if you're going to 10X your business, you're going to go for a million to 10 million, you're going to probably change software three times or you create a software that gives you all the data and then you're able to...
565
00:31:33.240 --> 00:31:35.241
You know, your custom little estimating tool, plug it in.
566
00:31:35.562 --> 00:31:38.804
Your custom little upsell referral engine thing that you build for your team.
567
00:31:39.424 --> 00:31:41.766
Your custom tracking door hangers, you can plug that in.
568
00:31:42.426 --> 00:31:44.788
And I think that's the future.
569
00:31:44.988 --> 00:31:45.909
That's the bet I'm making.
570
00:31:46.529 --> 00:31:47.870
And no one knows.
571
00:31:48.110 --> 00:31:49.271
We're always guessing at this point.
572
00:31:49.491 --> 00:31:51.693
So I could be very wrong in that.
573
00:31:52.213 --> 00:32:04.185
you can make a much more sophisticated, polished version of a product when you don't have to open up and create what's called a headless piece of software, which is, hey, we will give you all the guts.
574
00:32:04.826 --> 00:32:06.167
You can design it how you want.
575
00:32:07.228 --> 00:32:09.450
And I'm betting on more of that.
576
00:32:09.931 --> 00:32:12.974
And I think, I believe that in 12 months,
577
00:32:14.489 --> 00:32:16.731
Jobber, service, autopilot, they better...
578
00:32:16.911 --> 00:32:21.835
I would imagine they have an MCP and API, a very readily accessible connector on Cloud, etc.
579
00:32:22.816 --> 00:32:27.661
But if not, then I have chosen this path and we are going all in on it.
580
00:32:28.501 --> 00:32:32.545
Yeah, it'd be interesting if they didn't because I just Googled it while you were giving that answer.
581
00:32:32.565 --> 00:32:32.885
It's...
582
00:32:34.026 --> 00:32:41.372
Salesforce and HubSpot both have OpenAPI and MCP access, and they are two of the biggest CRMs literally in the world.
583
00:32:41.792 --> 00:32:52.000
And so I'm in HubSpot, and I'm able to integrate it with my chat, and I was using chat work, and I was using codex, and these things show you some of the stuff that I've been building on the back end that...
584
00:32:52.800 --> 00:33:01.544
I would just be handcuffed to HubSpot systems, which even from my previous coaches perspective are like chunky at best in terms of reporting and dashboards like that.
585
00:33:01.764 --> 00:33:07.827
That dashboard that I showed you, like it took me less than a day to like build it out and make it effectively where it is right now.
586
00:33:07.847 --> 00:33:08.708
And it's almost flawless.
587
00:33:08.728 --> 00:33:13.150
Like I give it one manual check at 3 p.m. every day and I just say go and it like fires.
588
00:33:14.391 --> 00:33:16.594
And that took me like a day to like work out all the kinks.
589
00:33:17.075 --> 00:33:25.106
But inside of HubSpot, I wouldn't have been able to build something that clean with like exactly that data I needed in a snapshot format without like being an expert.
590
00:33:25.486 --> 00:33:29.972
So it's just interesting why you would, I guess, be hesitant to lean into that more.
591
00:33:31.281 --> 00:33:34.322
Yeah, well, Salesforce just launched their MCP two weeks ago.
592
00:33:34.622 --> 00:33:34.962
Right, yeah.
593
00:33:35.022 --> 00:33:36.122
And I know that's recent.
594
00:33:36.182 --> 00:33:41.684
Of course, if you watch the ads, it's like this groundbreaking new technology.
595
00:33:41.704 --> 00:33:43.564
And it's like, it's an MCP access.
596
00:33:44.345 --> 00:33:45.025
It's not crazy.
597
00:33:45.045 --> 00:33:45.805
And HubSpot's been a while.
598
00:33:45.865 --> 00:33:47.846
HubSpot's been open for at least...
599
00:33:47.966 --> 00:33:48.886
They're one of the first.
600
00:33:48.906 --> 00:33:49.546
Yeah, yeah.
601
00:33:49.566 --> 00:33:52.287
But anyways, I don't know if you want another follow-up to that.
602
00:33:53.286 --> 00:33:54.126
Yeah, no, not really.
603
00:33:54.306 --> 00:33:57.327
I just think that it's the future, but we're all guessing at this point.
604
00:33:57.367 --> 00:33:58.347
Everything's moving so fast.
605
00:33:58.387 --> 00:34:07.710
A year ago, no one was thinking about MCP and API access as much because it was just not as accessible before OpenClaw and then CloudCode.
606
00:34:08.370 --> 00:34:10.670
And now ChatDVT is an excellent product.
607
00:34:10.770 --> 00:34:13.631
I'm so thankful I stayed with ChatDVT throughout the bumps and the bruises.
608
00:34:13.911 --> 00:34:16.892
The first half of 2026, you're like, oh, you're still using ChatDVT.
609
00:34:17.552 --> 00:34:18.692
Now it's like, it's pretty good.
610
00:34:19.833 --> 00:34:20.473
And so...
611
00:34:20.973 --> 00:34:22.033
I think I think what's interesting.
612
00:34:22.234 --> 00:34:23.434
Sorry, sorry to cut you off.
613
00:34:25.295 --> 00:34:27.196
I think the past year everyone's been focused on code.
614
00:34:27.376 --> 00:34:28.676
I think we're going to see this evolution.
615
00:34:28.696 --> 00:34:29.336
I'm just guessing.
616
00:34:29.637 --> 00:34:37.860
I think we see this evolution as I think we've asymptoted or like plateaued the amount of development on the code side.
617
00:34:38.180 --> 00:34:38.740
I'm just guessing.
618
00:34:38.780 --> 00:34:39.461
I have no idea.
619
00:34:39.481 --> 00:34:41.201
I'm literally speaking out of my hat here.
620
00:34:41.902 --> 00:34:42.382
Figuratively.
621
00:34:43.002 --> 00:34:48.326
So I think we've asymptoted the progress because when you see these releases, they're cool.
622
00:34:48.346 --> 00:34:48.767
They're great.
623
00:34:48.807 --> 00:34:49.227
They're awesome.
624
00:34:49.247 --> 00:34:49.667
They're better.
625
00:34:49.687 --> 00:34:53.871
But they're not like chat to be three to chat to be four or chat to be four to chat to be five.
626
00:34:54.071 --> 00:34:55.872
Like the jumps aren't there.
627
00:34:56.553 --> 00:35:00.656
I think what's going to happen is this is going to go from the 5% of people that are actually using these paid plans.
628
00:35:01.177 --> 00:35:06.301
And they're going to start focusing on the consumer who isn't going to use as much compute.
629
00:35:07.221 --> 00:35:08.882
But it's going to have a great use cases for this.
630
00:35:08.902 --> 00:35:10.744
For example, Metamuse.
631
00:35:11.344 --> 00:35:12.825
Now we got Chatsubut.
632
00:35:12.885 --> 00:35:15.146
It comes out with Dots.
633
00:35:15.186 --> 00:35:17.328
And then we got GrokBot.
634
00:35:17.468 --> 00:35:23.852
These are all consumer-facing, easy-to-access, less code-heavy, less focused on MCP and API.
635
00:35:24.112 --> 00:35:25.433
Just go do it.
636
00:35:25.573 --> 00:35:26.374
Just take care of this thing.
637
00:35:26.474 --> 00:35:27.374
Make a reservation for me.
638
00:35:27.674 --> 00:35:28.095
Exactly.
639
00:35:28.195 --> 00:35:32.698
And I think where that is favorable for them is it's web-based.
640
00:35:33.158 --> 00:35:33.318
Right.
641
00:35:33.338 --> 00:35:35.760
It's like in terms of what the consumer is going to want.
642
00:35:36.080 --> 00:35:37.661
Hey, look at my Google calendar.
643
00:35:38.081 --> 00:35:40.623
Hey, look, can you book me that restaurant reservation?
644
00:35:40.663 --> 00:35:44.286
Hey, search for the cheapest flight in this date range.
645
00:35:44.626 --> 00:35:48.268
Like it isn't going to be this massive database of information.
646
00:35:48.288 --> 00:35:50.250
It's like it will just use travel sites.
647
00:35:50.450 --> 00:35:53.992
It will use certain, you know, reservation.com or whatever.
648
00:35:54.072 --> 00:35:54.573
Open table.
649
00:35:54.873 --> 00:36:02.079
You know, it's just going to use these web based features, but it's just going to do the manual part that you as the consumer don't want to do.
650
00:36:02.099 --> 00:36:03.660
So I completely agree with you there.
651
00:36:03.980 --> 00:36:07.463
Are you, I guess, you're so integrated in it.
652
00:36:07.804 --> 00:36:12.608
Do you see value as like a consumer wanting to get some like a personal bot for your personal life?
653
00:36:12.668 --> 00:36:14.609
Or are you just so ingrained in all your business stuff?
654
00:36:14.649 --> 00:36:15.450
Like, what are your thoughts?
655
00:36:15.812 --> 00:36:20.117
You know, there's always there's always the one side of me is like, you know, like, let's just get away from all this technology.
656
00:36:20.217 --> 00:36:21.258
Let's just live life.
657
00:36:21.558 --> 00:36:24.661
I would like to call the restaurant, make my reservation.
658
00:36:25.002 --> 00:36:25.923
There's always that part of me.
659
00:36:26.003 --> 00:36:28.325
And then I'm like, you know, I don't really feel like calling anyone right now.
660
00:36:28.486 --> 00:36:30.668
I'm just going to go tell my bot to go book it.
661
00:36:31.429 --> 00:36:34.792
So I'm obviously much more on the tech side.
662
00:36:35.253 --> 00:36:37.215
I think there's a balance.
663
00:36:37.375 --> 00:36:38.056
Yeah.
664
00:36:39.545 --> 00:36:46.269
Yeah, I'm actually becoming I'm using it less in some cases, because a lot of things that you can run on scheduled basis.
665
00:36:46.729 --> 00:36:48.470
So like those things that they take off my time.
666
00:36:48.490 --> 00:36:54.633
So, for example, when I'm all these like every day we're getting hundreds of comments, right, from YouTube and Facebook, et cetera.
667
00:36:54.933 --> 00:36:59.118
Well, I'm not going to respond to them, but I would like to just stay engaged with the audience, see what people are thinking, et cetera.
668
00:36:59.138 --> 00:37:06.347
So what I do is I just have my chat, DBT, go in there and be like, hey, if someone's just saying something nice, like heart them, say thank you, and let it go.
669
00:37:06.607 --> 00:37:09.431
If there's asking a question, though, compile those while I'm working out.
670
00:37:09.451 --> 00:37:10.632
You can read them off in my ears.
671
00:37:10.692 --> 00:37:14.377
I'll just respond back to one at a time, and then you go make the comments.
672
00:37:14.957 --> 00:37:20.224
And I don't get to all the comments because of that, because like maybe I can get to 50 to a hundred, but if there's like 400, I'm not going to get them all.
673
00:37:20.565 --> 00:37:30.738
But it is very useful to be able to not have to log into YouTube studio, not log into my Facebook business suite and just get all in one spot while I'm working on just like talking to it.
674
00:37:31.378 --> 00:37:55.112
very useful saves me a lot of time and i'm able to connect with the audience which i like to do i don't want to be the person that's like just post and like don't ever look at the comments um once you get over the initial angst of what people say about everything that you're doing um i do think it's useful to connect with the the audience see what they're thinking what their reactions are and so that's how i've been using like a useful it's more scheduled but like when i'm writing someone a message i do not use ai
675
00:37:55.432 --> 00:37:55.652
Yeah.
676
00:37:55.672 --> 00:37:57.973
Like very rarely minus email, email.
677
00:37:57.993 --> 00:38:04.756
If you're going to come use the email, all AI, but like WhatsApp, I message like Slack, even I don't use any AI.
678
00:38:04.857 --> 00:38:06.397
I would like to communicate as a human.
679
00:38:06.757 --> 00:38:07.198
I don't know.
680
00:38:07.258 --> 00:38:15.442
That's just like, and I also think like as a receiver, I know it's like, we all have this incredible instinct with AI to be able to know when it's AI.
681
00:38:17.202 --> 00:38:19.824
And I think getting an AI or generated message just seems less personal.
682
00:38:19.864 --> 00:38:20.684
Yeah.
683
00:38:21.064 --> 00:38:22.465
And you know, I could be wrong.
684
00:38:22.765 --> 00:38:24.227
No, I 100% agree with you.
685
00:38:24.387 --> 00:38:25.368
I'm fully in that camp.
686
00:38:25.388 --> 00:38:34.316
Like any WhatsApp message I send, anything that I provide to someone who's interested in Augusta, if it's a long email, yeah, I'm running it through my chat just as like a check.
687
00:38:34.336 --> 00:38:36.959
Like, hey, does this information flow correctly?
688
00:38:36.999 --> 00:38:38.360
Could I structure it differently?
689
00:38:38.781 --> 00:38:41.984
Not like write this for me, but I did have this feeling the other day
690
00:38:42.324 --> 00:38:47.989
where I had someone who just recently joined Augusta down in South Carolina, new owner, super excited to work with him.
691
00:38:48.209 --> 00:38:49.770
His first email to me was like really long.
692
00:38:50.011 --> 00:38:51.972
And then my next email to him was like really long.
693
00:38:52.212 --> 00:38:53.634
And then he emailed me back really long.
694
00:38:53.954 --> 00:38:54.614
And then I was like...
695
00:38:56.267 --> 00:38:58.788
I wonder if he thinks our AIs are just talking.
696
00:38:58.808 --> 00:39:00.649
I'm like, at some point, are we even human?
697
00:39:00.869 --> 00:39:03.109
Because I'm like...
698
00:39:03.149 --> 00:39:05.410
I don't think he wrote his emails to me with AI.
699
00:39:05.430 --> 00:39:08.571
I think it was just he had a lot of questions and he's excited and he's a new owner.
700
00:39:08.611 --> 00:39:09.011
That's awesome.
701
00:39:09.591 --> 00:39:12.132
And I was like, man, my response to him is really long.
702
00:39:12.172 --> 00:39:16.293
I hope he doesn't think that I just asked AI to respond for me because I'm like...
703
00:39:16.613 --> 00:39:19.114
It's almost like now I'm hesitant.
704
00:39:19.254 --> 00:39:21.515
So one thing that I... That's why I'm using...
705
00:39:21.855 --> 00:39:28.423
I was just going to say one thing that I've done, especially when people have questions about their territory when they're joining Augusta.
706
00:39:28.443 --> 00:39:31.427
Like, hey, I want questions about my territory or some of the metrics.
707
00:39:31.507 --> 00:39:34.210
Or can you walk me through X, Y, or Z about Augusta?
708
00:39:34.691 --> 00:39:36.413
I've been leaning into Loom even more.
709
00:39:37.073 --> 00:39:39.496
Because I can just make a video that it's personal.
710
00:39:39.517 --> 00:39:41.018
It's like, there's Lee, there's his face.
711
00:39:41.058 --> 00:39:43.121
He's talking to me and sharing his screen.
712
00:39:43.361 --> 00:39:49.650
So that's like, I guess like my pro tip is like, if you're ever worried someone thinks you're going to say something AI, just make them a video.
713
00:39:49.710 --> 00:39:53.815
And then like, it completely adds that personal connection element.
714
00:39:54.735 --> 00:40:00.918
Yeah, but the thing is, I'd say within a few more months, even video, someone could really doubt that too.
715
00:40:01.019 --> 00:40:01.179
Yeah.
716
00:40:01.899 --> 00:40:07.542
Like the new stuff with Higgs field is so good in C-Dance in terms of the models for video generation.
717
00:40:08.102 --> 00:40:17.928
But I think what's interesting is when we want to communicate personally, we will always look for the hardest version of an AI communicative approach.
718
00:40:18.028 --> 00:40:42.197
like style so to your point you went to video because text is so easy to do with ai i think the written letter will come back i think 2027 is the year of the written letter and we're gonna have to like get our hand back out and like crippling like as we're writing like the 10th line or our hand is starting i think it's gonna come back because it's gonna be harder to do that and then you know i'm sure it's so auto pen or whatever someone will figure something out but like i think it's interesting how
719
00:40:42.777 --> 00:40:47.401
as technology comes in, we actually shift when we want to show personality, we shift to a different mechanism.
720
00:40:47.421 --> 00:40:53.125
So I agree with you, like loom, audio notes, things like that, uh, allowing arms and Oz.
721
00:40:53.265 --> 00:40:55.667
And like, even when I'm typing sometimes, I'll leave that mistaken.
722
00:40:55.707 --> 00:41:00.171
They'll know it's not AI, but until, until AI gets smart enough, like, Oh, I know how he types.
723
00:41:00.231 --> 00:41:04.874
And like, I will throw the occasional mistake in just to make sure it doesn't look like it's AI.
724
00:41:04.894 --> 00:41:05.115
Yeah.
725
00:41:05.235 --> 00:41:05.415
Yeah.
726
00:41:06.135 --> 00:41:16.545
Even that too, like I had one where I sent like a really long email and I did like 100% uploaded it into my like chatbot because I was like, they were asking a lot of questions and like great questions.
727
00:41:16.565 --> 00:41:21.369
I was like, hey, I know that my chatbots have all the context to answer like all of these questions.
728
00:41:21.529 --> 00:41:25.411
I don't need to sit and type for 20 minutes or even whisper flow it.
729
00:41:25.711 --> 00:41:26.251
I just don't.
730
00:41:26.431 --> 00:41:27.592
It's not worth my time.
731
00:41:27.612 --> 00:41:28.752
It's not worth the prospect's time.
732
00:41:29.092 --> 00:41:31.734
Let me just run this through my chatbots and then I'll manually edit.
733
00:41:31.754 --> 00:41:32.754
So I went and manually edited.
734
00:41:33.174 --> 00:41:40.358
And I intentionally left something out because I was like, you know what, I'll follow up and be like, oh, hey, forgot to put this in as well.
735
00:41:40.398 --> 00:41:43.019
By the way, these are the X, Y, and Z other things you asked about.
736
00:41:43.419 --> 00:41:49.042
And it shows that like, hey, I personally read through everything and I'm giving you as much detailed information as I can.
737
00:41:50.062 --> 00:41:56.648
But I also don't need to sit and write you a personal email for 20 minutes when like literally every question that you're asking is stored in like my chat box.
738
00:41:56.829 --> 00:42:02.654
So like why would I, it's a disservice to myself and to that person to like do that in my honest opinion.
739
00:42:02.674 --> 00:42:09.481
Like if the information is accessible and the resources I have, why would I make myself manually process it all when like it's somewhere else?
740
00:42:10.963 --> 00:42:11.564
There's a balance.
741
00:42:11.784 --> 00:42:12.104
I love it.
742
00:42:12.605 --> 00:42:17.771
That's why audio notes in WhatsApp are really cool because it deciphers between audio notes and then voice notes.
743
00:42:18.512 --> 00:42:27.363
So because an audio note is a file you bring in from like another app or your computer, whereas if you push the button and you record, you can tell it's different.
744
00:42:27.723 --> 00:42:28.364
I kind of like that.
745
00:42:29.204 --> 00:42:31.645
You're going to like, so I guess I'll peel back the curtain here.
746
00:42:31.965 --> 00:42:41.269
You're going to like, so I have integrated, I've said, I've been working on integrations with my G Suite, so all of my Google stuff, my HubSpot and for my sales process.
747
00:42:41.669 --> 00:42:45.771
So now I have my chat CVT writing my sales call notes for me.
748
00:42:46.391 --> 00:42:47.972
You're going to like how detailed they are now.
749
00:42:49.713 --> 00:42:52.636
So I've been tweaking it to get it to where it's good.
750
00:42:52.656 --> 00:42:57.381
Because I wanted to write my notes in my voice like, hey, how would I write this?
751
00:42:57.641 --> 00:42:59.643
I don't want it overly structured.
752
00:42:59.723 --> 00:43:04.127
I don't want a ton of figures and numbers focused.
753
00:43:04.327 --> 00:43:08.412
When he says, I'm married and I have two kids, write that.
754
00:43:08.552 --> 00:43:09.312
I want to know that.
755
00:43:09.372 --> 00:43:10.594
I want to know who this person is.
756
00:43:11.034 --> 00:43:13.475
But I've been messing with that, so I think you'll like it.
757
00:43:13.975 --> 00:43:18.257
Maybe a little too much detail, but there was one where I was like, I forgot that he said that.
758
00:43:18.277 --> 00:43:24.220
I forgot that the person on the call said that, but because it's in the transcript and chat was like, this is an important point.
759
00:43:24.420 --> 00:43:27.101
It was basically someone that was like, oh yeah, and we're doing Christmas lights this year.
760
00:43:27.381 --> 00:43:35.004
Like a one sentence phrase that I missed because we were talking about his business and the services he offered, and I must have been writing down a note or whatever.
761
00:43:35.304 --> 00:43:37.105
I totally missed that he said he did Christmas light installs.
762
00:43:37.325 --> 00:43:38.706
And so it's like the chat picked that up.
763
00:43:38.786 --> 00:43:39.266
I love that.
764
00:43:39.706 --> 00:43:40.287
I'm leaning into it.
765
00:43:40.327 --> 00:43:40.947
Are you using Whisper?
766
00:43:41.107 --> 00:43:43.069
Are you using Whisper Flow's meeting notes thing?
767
00:43:43.390 --> 00:43:54.661
No, because I just have the free version of Whisper Flow right now because I wanted to integrate it with, because of the Augusta system-wide, we have like a higher tier subscription to Google and...
768
00:43:55.502 --> 00:43:55.982
Google Meet.
769
00:43:56.162 --> 00:43:59.583
So all of my Google Meets record the video and audio and transcribe.
770
00:44:00.023 --> 00:44:01.804
So I don't need Whisperflow to transcribe.
771
00:44:03.004 --> 00:44:06.585
I've heard that Whisperflow is marginally better in terms of picking up transcriptions.
772
00:44:06.925 --> 00:44:10.046
But I'm like, so far, the Google transcription has been fine.
773
00:44:10.346 --> 00:44:15.868
And so basically, I'm building a prompt in my chat to say like, hey, I had a meeting with John Smith.
774
00:44:17.086 --> 00:44:20.592
read the transcript, and then put the notes into HubSpot for me.
775
00:44:21.233 --> 00:44:23.256
And then I manually scan the notes.
776
00:44:23.316 --> 00:44:24.778
Like, okay, let's change this.
777
00:44:24.898 --> 00:44:28.704
It picked that up maybe a little wrong or like, that's not an important note.
778
00:44:28.724 --> 00:44:29.505
I'll just delete that.
779
00:44:29.906 --> 00:44:31.028
So yeah, I've been working on that.
780
00:44:32.452 --> 00:44:34.593
I'll be looking at those right after this call.
781
00:44:34.973 --> 00:44:41.016
The reason Lee said I'll like the notes is because I go back and I make videos for people that we think are good candidates.
782
00:44:41.056 --> 00:44:41.716
Yeah, that's true.
783
00:44:41.796 --> 00:44:45.618
If anybody's watching this who recently booked a call with me, it's going to be good.
784
00:44:45.658 --> 00:44:50.040
We have quite a few good people interested in joining Augusta, so I'm very excited about that.
785
00:44:50.928 --> 00:44:51.329
All right.
786
00:44:51.349 --> 00:44:53.190
Well, that is our time for today.
787
00:44:53.311 --> 00:44:56.333
I know you're a very busy man down there in the great state of Texas.
788
00:44:56.373 --> 00:44:58.756
Shout out Texas.
789
00:44:58.916 --> 00:45:01.578
You know, I think Mike moving to Texas has made the Cowboys worse.
790
00:45:01.718 --> 00:45:02.139
I don't know.
791
00:45:02.599 --> 00:45:04.661
But maybe not me doing good.
792
00:45:05.142 --> 00:45:06.243
I don't think they get any worse.
793
00:45:06.403 --> 00:45:07.384
I feel like they're always bad.
794
00:45:07.444 --> 00:45:08.124
All right.
795
00:45:08.144 --> 00:45:10.987
Do you have any not financial advice for the people?
796
00:45:12.170 --> 00:45:13.752
Well, don't get two phones.
797
00:45:14.192 --> 00:45:15.433
It's not, it's overrated.
798
00:45:16.394 --> 00:45:17.195
You feel like a jerk.
799
00:45:17.275 --> 00:45:19.397
Like I was at the gym the other day, juggling phones.
800
00:45:19.497 --> 00:45:20.418
One was on AI.
801
00:45:20.738 --> 00:45:22.340
The other one, I was typing up an email.
802
00:45:22.640 --> 00:45:24.101
Yeah, let's go.
803
00:45:25.002 --> 00:45:27.164
At least you're just at work though, right?
804
00:45:27.284 --> 00:45:28.245
This is what I leave.
805
00:45:28.505 --> 00:45:31.008
I don't take it with me at home.
806
00:45:32.736 --> 00:45:35.457
Yeah, so I've been juggling to it's not worth it.
807
00:45:35.497 --> 00:45:43.521
Just get just bite the stinking bullet and get a phone that has like a bajillion gigabytes so you don't fill them up at 128 gigs.
808
00:45:43.641 --> 00:45:47.182
I was always the cheap guy still am that gets the 128 gigs.
809
00:45:47.282 --> 00:45:57.347
128 doesn't even get like your apps and the application like the general system data on there because now with all these apps, they're like 248 gigabytes just the application.
810
00:45:57.827 --> 00:45:59.469
So anyways, that's my rant of the day.
811
00:45:59.589 --> 00:46:02.272
My non-financial advice is to spend more money, give it to Apple.
812
00:46:02.632 --> 00:46:04.554
Tim Cook has retired or he's moved on.
813
00:46:04.574 --> 00:46:12.522
We got to make sure the new legacy of the new CEO is embedded and upgrade the iPhone to, you know, 256, one terabyte.
814
00:46:12.542 --> 00:46:14.343
I'm sure we'll have a two terabyte phone soon.
815
00:46:14.384 --> 00:46:16.265
Just, just, just pay the piper.
816
00:46:16.365 --> 00:46:18.388
Are you going to get the duo, the, uh,
817
00:46:19.088 --> 00:46:21.590
No, dude, that is so stupid.
818
00:46:22.070 --> 00:46:22.890
You know, it's so funny.
819
00:46:22.910 --> 00:46:24.351
Oh, where's my second phone?
820
00:46:24.832 --> 00:46:26.272
Oh, it's outside.
821
00:46:26.653 --> 00:46:31.316
But like, I had him up and I'm like, you know what, this is probably the first time I ever realized there could be a use for this.
822
00:46:31.456 --> 00:46:33.137
I could have two things going at the same time.
823
00:46:33.157 --> 00:46:33.477
That's fair.
824
00:46:33.597 --> 00:46:34.217
No, I can see it.
825
00:46:34.397 --> 00:46:34.838
I can see it.
826
00:46:34.938 --> 00:46:36.939
It's basically just a phone, two of them.
827
00:46:37.199 --> 00:46:38.320
Yeah, I can see it.
828
00:46:38.940 --> 00:46:45.385
Yeah, I'm excited for that to launch because usually when they launch a new groundbreaking product, all the old models drop in price.
829
00:46:45.686 --> 00:46:49.749
So, because I'm still rocking an iPhone 13, baby.
830
00:46:49.869 --> 00:46:51.750
So, I need to upgrade.
831
00:46:51.870 --> 00:46:53.592
So, yeah.
832
00:46:53.712 --> 00:46:54.432
Well, that's the pod.
833
00:46:54.452 --> 00:46:55.013
I don't really...
834
00:46:55.333 --> 00:46:56.113
What's your non-financial advice?
835
00:46:56.133 --> 00:46:57.114
I don't really have any.
836
00:46:57.234 --> 00:46:58.674
I've just been focused on the grind.
837
00:46:58.694 --> 00:47:03.376
I guess if you want non-financial advice, just buy a new old Walla.
838
00:47:03.696 --> 00:47:04.256
I got a new one.
839
00:47:04.676 --> 00:47:05.976
You got a new one?
840
00:47:06.056 --> 00:47:06.817
All black.
841
00:47:07.237 --> 00:47:10.218
Dude, that's pretty sick.
842
00:47:10.678 --> 00:47:14.779
At conference, it's going to be so confusing because we're giving out like 500 Walla yellow bottles.
843
00:47:15.039 --> 00:47:16.020
Everyone's going to have one.
844
00:47:16.060 --> 00:47:17.640
I'm like, I don't know how people are going to keep track.
845
00:47:17.660 --> 00:47:20.381
We're always going to be drinking, swapping, spit with each other.
846
00:47:20.521 --> 00:47:21.461
It's going to be crazy.
847
00:47:21.541 --> 00:47:22.702
The conference of like...
848
00:47:23.202 --> 00:47:26.689
three or four years ago, Kevin Fairburn gave you and I those matching yellow Yetis.
849
00:47:26.929 --> 00:47:29.254
And I think we swapped at one point during conference.
850
00:47:29.274 --> 00:47:30.336
Yeah, just the two of us.
851
00:47:30.396 --> 00:47:31.177
Yeah, exactly.
852
00:47:31.197 --> 00:47:32.219
Let alone when there's 500 people.
853
00:47:32.239 --> 00:47:32.961
It's going to be crazy.
854
00:47:32.981 --> 00:47:33.742
Yeah, I went all black.
855
00:47:33.782 --> 00:47:35.105
Very sleek.
856
00:47:35.245 --> 00:47:37.089
I'm leaning into my villain era.
857
00:47:37.109 --> 00:47:39.253
I've just been getting all black.
858
00:47:39.473 --> 00:47:40.094
I don't know why.
859
00:47:40.114 --> 00:47:41.898
It's like literally everything is just black.
860
00:47:41.978 --> 00:47:42.739
Like, I don't know.
861
00:47:43.761 --> 00:47:46.446
So anyways, that's the pod.
862
00:47:46.507 --> 00:47:47.388
Thank you all for listening.
863
00:47:47.408 --> 00:47:48.250
Like and subscribe.
864
00:47:48.290 --> 00:47:49.252
Good luck in Texas, sir.