ABOUT THIS EPISODE
Most owners reckon they need more leads. A lot of them don't. They need to stop losing the ones they've already paid for. In this episode I break down why pumping more money into marketing is often the wrong move, and where the real leaks in your business are.
A tradie I spoke to this week is spending $6k a month across three websites and getting 600 leads a month. He can only answer the phone for half of them. Each job is worth $25k. Even if he only converts 20% of the ones he's missing, that's $1.5 million a month walking out the door. Marketing isn't his problem. Systems, processes and not having enough team is.
Here's what I cover:
-The maths on 300 missed calls a month. 300 unanswered leads, 20% conversion, $25k a job. That's 60 jobs and $1.5 million a month he's losing while still paying for more leads. He probably only needs one of those websites at about $2k a month.
-Slow quotes lose clients. Someone else I spoke to has contracts worth $150k to $200k a year, but it takes them up to a week to get back to people. If someone has an urgent need, they're not getting 15 quotes. Get back to them fast, get the quote out within 24 hours, and there's a really good chance you win the job.
-The two real fixes. First, the systems and processes, including AI agents that pre-qualify leads and reply to enquiries within minutes. Second, enough team to handle the work. Keep pushing leads in without them and the quality of your delivery drops.
-Can you afford not to hire? Say you're missing $500k a month at $25k a job. That's 20 jobs. Put someone on a $5k a month base plus commission to call, chase and follow up. 2% is $500 a sale, or pay a flat $250 to $500 per job. You're paying a few hundred bucks a week to get tens of thousands back. It's just maths.
-Find your own leaks. How many leads are you not getting back to? How long do your quotes take? If you closed half of what's already coming through, what would the business look like? Do the maths before you spend another dollar on ads.
Timestamps:
00:00 Intro: stop spending money on marketing
00:29 The tradie spending $6k a month on leads
00:57 600 leads a month and he can't answer half
01:25 Doing the maths on the missed calls
02:21 Why marketing isn't the problem
02:38 The business taking a week to get back to people
03:18 Why speed to lead wins the job
04:05 The two real fixes: systems and team
04:14 Why he doesn't need three websites
05:14 Slow quotes lose clients
05:24 The opportunity cost of not hiring
06:13 AI agents that respond instantly
07:26 Where are your revenue leaks?
08:06 Working out the hire: base plus commission
If you're a business owner doing $250k to $2m a year and you're losing leads because you can't get back to people fast enough, book a free Leverage Audit with me. We'll go through your systems and processes and work out what to automate, delegate or delete to plug the leaks. Then we'll look at marketing. You get your time back and put those hours into growing. Link's in the description.
Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback1
