ABOUT THIS EPISODE
Matt Jung is an entrepreneur and generalist with over a decade of experience founding businesses and leading teams with a focus on business development, operations, marketing and brand strategy in both startup, incubator/accelerator, and corporate environments. Currently Matt is the CEO of Last Crumb, the world's first ultra-premium luxury cookie brand. Their nostalgic flavors are upgraded with the world's best ingredients, delivered through a premium direct-to-consumer membership with luxe packaging you can show off.
Topics Covered by Matt Jung in this Episode-
How Matt and his team are building the world's first ultra-premium luxury cookie brand with Last Crumb
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How Matt ended up as CEO of Last Crumb
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Developing their 12 cookie flavors
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Being intentional about developing a brand before going to market
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Creating a market and why that worked for their brand
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Why they chose not to test their product on consumers before launching
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Actively going against their investors' advice
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Last Crumb's go to market strategy and how they built an organic flywheel without any paid media
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Managing supply and demand for a waiting list of over 100,000 people
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Building an in-house cookie factory and 3PL while simultaneously creating a D2C brand
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Learning to scale at a feasible rate for their growth and demand while maintaining a very high quality and consistent product
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Growing from a mom and pop roadside bakery cart to an exclusive cookie factory
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Constantly improving quality to create an amazing customer experience
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Some ideas Matt has for the future of Last Crumb
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Avoiding the mistake of diversifying before scaling
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