ABOUT THIS EPISODE
Are your people working hard, but not always working together?
In this episode, Brent Kelly continues the four-step process for building a Best Version Possible agency: Clarify → Align → Execute → Optimize.
After last week's conversation about clarity, Brent explains why the next step is alignment, and why many agencies don't have a people problem at all. They have an alignment problem.
You'll discover:
- Why clarity at the top isn't enough
- The five elements required for alignment
- Why too many priorities mean no real priorities
- How common language builds common understanding and trust
- Why goals inspire, but standards sustain
- Why leadership teams should debate before a decision and align after it
- Three questions you can use to test alignment in your agency
Ask yourself: Does everyone on your team know where you're going, what matters most, and how their role contributes?
Listen now and turn individual effort into organizational momentum.
Ready to explore what's possible for your agency? Visit www.sitkins.com/bookacall to schedule an initial conversation with our team.
English
United States
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