Stack Tiny Wins, Build Massive Momentum

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Hey guys, welcome to the show today. Let's talk about stacking small wins, right?
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Building momentum and not crashing and burning by working yourself too hard,
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too strong, too fast, and too much.
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You know, momentum, it's not an endless sprint until you burn out.
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For me, momentum is all about stacking tiny, bold moves so consistent that stopping
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actually feels like the wrong thing now.
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I'll tell you about an infomercial.
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It was in the 80s. I believe his name was Dan LaPree.
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Something along those lines. I also believe that he went to jail and passed
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away, which is unfortunate.
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Even if he's a criminal, nobody wants anybody to ever have that fate.
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But Dan LaPree used to have ads on in the middle of the night when I was a kid.
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I would come home from my friends' houses and stay on the extra bedroom,
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hiding out, watching TV when everybody went to sleep, using the rabbit ears
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and watching wrestling from the NWA down south, right?
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And in the commercials would be this guy afterwards when it ended,
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every week, Dan LaPree, and he was placing tiny classified ads.
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And while that sounds kind of funny now, and classified ads are kind of a thing
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of the past in this point of the society that we live in, think about it for a minute.
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Yeah, he was a scam. Yeah, he went to jail. Yeah, he was a crook, whatever.
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But placing tiny classified ads was his premise to build wealth.
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Because if you placed all these tiny ads and each person sent you a dollar and
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you sent the person that you got your ad from a dollar and then they sent their
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ads to you that said, yeah, it was a pyramid scheme.
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And, of course, a pyramid scheme is wrong.
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But when you think about building momentum, it is a pyramid.
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You don't teeter it all on one post
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at the bottom and then build it upside down. You need to build a base.
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And the base is going to be one piece of outreach, one post,
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one no, one workout at the gym for the new year with the Januarians.
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It's a you know one social media video
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one youtube one tiktok
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one linkedin stacking them
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daily is like stacking amps on
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a stage who's gonna have
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larger reach at the end of the day the person that's a part-time barista playing
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their acoustic guitar on a tiny amp at a coffee House or ACDC and their wall
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of amplifiers at every arena and stadium in which they go and just rock out.
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And we've all been thunderstruck now and again.
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For me, I look at it like if I feel the dip coming, if I feel like there's a
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lag, and look, sometimes there is a lag.
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We all hit that point. Sometimes we overwork ourselves too much,
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and we don't have the right pace.
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Because if you overwork yourself and you don't have the right pace,
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you can't build momentum.
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I struggled with that in December, overworking myself trying to do this show every day.
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When a reality was between the show, the light editing, the prepping it,
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the getting it onto the platform and filling out all the stuff for each episode.
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It became an extra step every day that I was doing that I didn't have time for at that time.
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Will I increase the amount of posts of these every week? Maybe down the road.
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For now, two a week is going to be where it's going to be.
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Maybe by April, we'll move to three a week or something like that.
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But it's about that momentum and keeping moving forward.
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So even when I felt that dip, I just grabbed the smallest thing I could do to
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keep the chains moving forward, which was changing my cadence of delivery.
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And I kept moving forward. I wouldn't stop.
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It's just about never quitting, right?
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Even if you're not 100% on it, even if you think it needs a little more work.
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It's worse to pull the e-brake and stop than it is to just keep cruising and working it out as you go.
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So make those small changes in your day. Find those little wins that you can stack.
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So when you look at the end of the week, you go, well, instead of failing on
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90 big projects I never had the time to do this week, or, you know,
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it could be 12 big things you wanted to do this week,
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or five big things you wanted to do this week, or one big thing you wanted to
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do this week, but you didn't do it.
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Instead, if you knock out three or four small things that only take a couple
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minutes each, the next thing you know, you're rocking and rolling and you're
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building fantastic momentum.
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So I didn't have a riff in the last show. I had screwed that up.
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But, you know, at the end of the day, I kind of hit it anyway.
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I hit where I wanted to hit with it. That, you know, the robots and the AI world
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writing words and humans, we drop to humans and pipe pumps. Maybe I did do a
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riff now that I think I might have talked myself out of that.
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But either way, today's riff is really simple.
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Motion cures stagnation. So always keep the chains moving and keep it alive.
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So your action from this episode is simple. I want you to pick one small, bold thing right now.
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Say it to yourself out loud in your car, on the train, wherever.
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Type it to yourself. Whatever you have to do to own this and own this moment.
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Message that prospect. Share that idea. Make that social media post right now after this.
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Feel the groove build and start stacking those first wins.
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Outlast people that sprint because Steady is gonna win this tour for you every single time.
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And with that, I'm Steve Lichtman. This was Unfiltered and Unshakeable.
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Thank you so much for being here and have an awesome day.