ABOUT THIS EPISODE
Unf*ck My Startup: Jason Bay Returns
Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.
Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.
If you're tired of guessing what works in outbound, start here.
What we get into:
– The new 3-message cold outreach framework that’s winning in 2025
– How to make AI your sidekick, not your spam cannon
– The problem with most follow-up sequences (and how to fix them)
– Why “personalization” is a trap if you don’t do this first
Watch the full episode on YouTube
https://www.youtube.com/@rb2b
Try RB2B — because traffic without pipeline is just a vanity metric
If you’re getting site traffic and not booking meetings, RB2B is the fix.
https://www.rb2b.com
Yes, the ridiculous t-shirt offer is still live
Our CEO’s face. Giant. On your back.
https://rb2bswag.itemorder.com/shop/home/
Use code: SHIRTDROP (US only)
Jason Bay on LinkedIn
https://www.linkedin.com/in/jasondbay
Weekly drops. Zero filler. Real tactics.
Subscribe. Share it with your sales team. Unf*ck your startup.
Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/
