ABOUT THIS EPISODE
Today, we welcome Kevin "KD" Dorsey, Advisor and Practice Lead: Revenue Leadership at Winning by Design. He discusses that the way to predict the future is to work backward and determine what will remain constant over the next few years. KD dials in on human psychology and what humans generally want. This narrows down the factors that you can then safely predict how sales, and by default, how buyers will change as well.
Takeaways
- To "predict" the future, think about what WON'T change and will remain consistent like human psychology and how people make decisions.
- In the future, customers and prospects will want the same things like trying your product (PLG), trust (CLG), safer terms, transparent pricing, and easily customizable products.
- What will certainly change is the generation of buyers, company setups, and technology.
Quote of the Show
"When we are trying to innovate or trying to predict the future, a better question is what won't change? What wont change over the next 4 to 5 years? And that's where we focus because we can predict that." - Kevin "KD" Dorsey
Connect with KD in the link below:
- LinkedIn: https://www.linkedin.com/in/kddorsey3/
Ways to tune in:
English
United States
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