Jim Donnelly - The Rise of Humanaut Health

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All right, Mr.
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Jim Donnelly.
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Welcome back to the future of fitness, my friend.
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Thank you for having me.
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I'm looking forward to it.
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No, thank you for having me because we are uh where first of all, where am I right now?
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I'm in Park City, right?
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I'm at uh I just thank you so much.
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I got to experience some stem cell treatment in my knees, these aching knees.
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Yeah.
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And uh I got to busy with you and the whole team now, uh leadership team, most of it, I think, from Humanaut.
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Yep.
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And uh I was just sitting there at lunch as we were talking.
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I'm like, where am I?
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Like this this team that you put together, and we'll get into that in a little bit, is just remarkable, man.
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It really is.
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You know, it was uh one of those lunches you sit down and you kind of remember for a very long time because you're like with some of the smartest people I've I've been around a very long time.
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So yeah, what's you know, I I I kind of look at your experiences as things that build on each other, and you know, my ability to build a team like this 20 years ago wouldn't exist, but you get some things under your belt, you get a track record, and you attract other really great people that have also done really good things, and you know, we're in a very mission-driven business, and it's something we're all passionate about.
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You see, literally everyone on the team is not just here for a meeting, we're getting the same thing you're getting in different parts of our body, and and and that's part of what makes this so fun to work with this team because we're all very united in in how we're doing this and why we're doing it, and not just for us, but we've all you see, my wife is here as well.
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Like this is for the people in our lives as well, and by extension, you know, we'll take it out to the rest of society.
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Yeah, it's really cool.
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And you know, uh the name of this podcast is obviously the future of fitness, but I feel like the future is right now, like I'm sitting, I'm sitting in it today.
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Uh so let's back up a little bit before we get into everything that is human on health and the experiences.
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I love to share my experience so far here.
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It's been spectacular.
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The uh everyone knows you so far mostly for Restore Hyper Wellness and the massive success of that franchise and that you know paving ground for a fairly new model within the market.
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Uh so we don't have to go over a lot of that because you were actually on this podcast two years ago, I think, roughly, and we talked about that.
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But let's talk about your exit from that.
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Like you decided to leave, it's still growing.
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Restore hyperwellness is still a bohemuth.
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Yeah, um, but you're just not there.
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So why?
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A bunch of reasons.
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You know, I have a track record of creating businesses, and that's what I really like.
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I like the the grind of working through something new, the nuances of that, building a team, uh making changes, adjustments.
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You know, I I I just think of myself as a founder, and I'm not particularly interested in opening the 250th and then the 251st and the 252nd.
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And so part of it is that's my sort of self-realization that that's probably not what I'm best at, and certainly not what I enjoy.
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I also think that you've got partners, and if you went to my private equity partner and said, Hey, what is Jim's highest and best use?
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They'd probably agree quite vigorously.
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Yes, Jim needs to be starting new things, and and and so when you have a good partner, you can sit down and you can get on the same page and and figure out what's what's best.
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And you know, and also, you know, I had other I had a co-founder, I think we started to see the world a little differently, and and that happens, and it happens in real life and relationships, and it happens with partners and companies.
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And you know, I've always talked about my thesis around having a five-year sprint on things, because I think if you look at life, five years is kind of something that a lot of things are organized around.
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Like you're a little kid for five years, and you go to school and you know, elementary school, then middle school, and high school, college, then you're out of college and you kind of have those five years where you're running around trying to figure out who you are, then you get married, you wait five years to have kids.
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Like you could build your whole life on five-year blocks of time.
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And and certainly when it comes to my entrepreneurial things in my career, I very much have had a five-year sort of time frame for each thing I've done.
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And Restore actually violated that a little bit.
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I I was at year eight and a half when I stepped down from Restore, and I will say the things that I would was doing were important, but but not, you know, not quite as fulfilling as when, you know, you're coming up with the name, you're coming up with hyper wellness, and you create this construct, and you, you know, all these little fun things that you're doing creatively, and then you're you're testing hundreds of different things to put in the store, and you're putting it together and the pricing, and and then you're hiring all these young, super talented, eager people, and it was just really lovely.
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And then then you wake up and you're looking at spreadsheets every day and you're talking about returns and and you're talking about what you can't do quite.
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You probably talk about what you can't do more than talking about what you can do when you get to be something that's in 40 states in a in a medical environment.
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And and that's that's probably not I I leave that to the folks that are at restore that will grind through process and figure out how to continue that that journey.
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Yeah, yeah.
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Well, you you did one hell of a job.
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And so maybe the day that you kind of finalize the deal, like, okay, I'm I'm yeah done at hypermodelness, right?
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What what was your thought?
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Were you like, you know what?
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Time to dust off the golf clubs, take some time, maybe travel, right?
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Or what were you thinking retirement?
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Or would that would that ever cross your mind, or you're like, no, I'm I'm just small break and I'm I have an idea.
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Yeah, I I will tell a funny story.
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Please.
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My co-founder at Restore actually said the words to me, Well, you ought to just go sit on a beach.
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And I literally looked at him like he had three heads, almost like, I really don't think you know me.
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Like, how you could even say those words and think that's what I would do.
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Yeah.
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And I I don't I never really had that thought.
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You know, all the businesses I've built have been around things I'm super passionate about.
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So you take travel, for instance.
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You know, I did I Go You Go, which was the world's top travel community in 2005 and won a Webby Award.
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And so for five years, I got to do all of the most interesting, coolest things you could possibly do in the travel space, to the extent that it almost made travel a job.
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And so if there's something I'm passionate about, I'm gonna try and make it part of my dynamic and try to make it a business.
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And so it never occurred to me to retire.
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I think retirements maybe for some people, but you get to choose what you do.
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So maybe you want to retire if you've chosen poorly, but if you've continued to build things that you're super passionate about, why would you retire?
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It doesn't feel like work.
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And I will say that was another seminal sort of thought for me.
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For seven years, I'll say restore never felt like work.
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For the last year and a half, it very much felt like work.
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And I even started to say I'm going to work.
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And people noticed, like my friends noticed, my family noticed, and they were like, you don't seem the same.
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And so I think when you're doing something that's got purpose, that's mission-driven, that you're passionate about, it doesn't have to be work in the sense all the pejorative sort of things when you think about work.
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Yeah.
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When you I mean when you start to see that transition from something you're excited about every morning, you go to, and to that point where you said we call it work.
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Is it like the boiling frog?
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Does it happen slowly, you know, uh or does it happen kind of like one day you're like driving and like, man, what am I doing?
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Yeah, and and let me be clear, by the way.
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I I love Restore, I loved all the things that that involved.
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I still love many of the relationships, many of those franchisees are you know, they're classmates, they're long friends.
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Like literally this past weekend I did a hundred-mile charity bike ride and I did it with multiple restore franchisees, and those guys will be, but it it's a little bit of a boiling frog.
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I mean, the repetitive nature of of what you're doing when you're building out a big franchise network, it it literally is you're counting down 240, 241, 242, 243, and it just doesn't feel the same as when you're counting three, four, five.
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We're in our second state, we're in our third state.
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You know, it's it just feels very different.
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So maybe there's a little bit of boiling frog, and there are also kind of some bigger things that pop up.
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Right around that time, my dad died, and you know, I was incredibly close to my dad.
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My dad instilled this entrepreneurial spirit in me.
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And you do have those sort of things where you sit back and say, What am I doing?
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Yeah, am I doing what my dad would be proud I was doing?
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Am I doing sort of what makes me the most happy?
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Because life is is is not forever, as we all know.
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And I I think that definitely was a big part of my decision making at that time.
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Yeah.
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Yeah, it's interesting.
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I and when you think about retirement, like my my father passed away a few years ago, too, and he was a dentist.
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Very good one, and very community driven.
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Uh, you know, just more of a business person, I would say, than a dentist, really.
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And uh he was kind of forced to retire because he started to get tremors in his hands.
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Yeah.
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And you know, no one wants a dentist with tremors in their hands.
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Yeah, that's the last thing he wants.
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So he's kind of forced into retirement, and I saw a pretty quick, you know, I always urge him, like, you know, hey, uh, you know, go teach, go do something, right?
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Go do something.
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And he he kind of just didn't.
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And I just, you know, that was you could see it, you know, the spirit, yeah.
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Kind of kind of go.
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So yeah, I I never I don't think I'll ever retire.
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It'll have to be a very strong reason for me to sit on a beach somewhere.
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I I've tried sitting on a beach somewhere and it lasts like 20 minutes, like a bananas.
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It's horrible.
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It is horrible.
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I I take great vacations.
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I'm a snob about a couple things in life, the way I travel, and I really gravitate towards super cool experiences.
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But I tell you, I always am happy to come home.
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And and once again, these are things you choose.
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Like I live in a place, Austin, Texas.
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Yeah.
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What I actually find is a lot of time when I go on vacation, I'm trying to do the things that I do at home.
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I want to go find a really cool place to ride my bike.
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I want to go find a really cool place to do X, Y, and Z.
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I want to find really good food.
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Well, that's Austin.
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And so I don't I don't know.
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I don't have the same wanderlust that I had in that way, but I I do still have the same wanderlust when it comes to building things and creating new businesses.
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Yeah.
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Yeah, well, that's the perfect segue.
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So when you started thinking about your next thing, was it kind of immediate when you finished Restore that you knew what you wanted to do?
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Or did you take a period of kind of looking around, soul searching, investigating markets, seeing trends?
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What walk us through the process of deciding the next step?
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Number one, I think an entrepreneur is always thinking about what's next and what's out there.
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And and I was actually pretty proud of myself that for a number of years I was very focused in not doing a bunch of things.
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When I was younger, I'd never had a period of time where I wasn't doing one or two or three businesses at a time.
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By the way, I don't recommend that.
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Like focus is important to build something great and big.
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But of course I had things in the back of my mind.
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And I I'll say the other context was you know, I'm not as young as I used to be, and you know, I'm 55.
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And well, thank you.
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Thank you.
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I still work out really hard.
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Last time I was here, I climbed a mountain with Harry, our stem cell expert, and all of my friends looked at that and like, you're nuts.
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Where were the safety lines and all that?
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And you know, it's like I'm I'm good.
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But you know, I I was thinking about my next thing in the context of once again, my father had died, my I'm 53, things are changing, my wife's going through menopause.
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Like, and you know, you think that god god, my wife's going through menopause.
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Like I I never kind of I intellectually knew that would happen, but then it happens and you're in it, and you're like, okay, I gotta think about things a little differently.
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And sure.
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And I do like to take the things that are like I said, whether either they're important to me or they're important to what's happening in my life, and try to turn those into businesses.
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So it just seemed pretty obvious what I would work on next.
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And and the one difference about human odd health than any other things that I had ever done is I've had this series of businesses that were completely unrelated.
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And, you know, I go you go in the travel space.
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I had this business pursuit group where I do interesting concepts in Charlotte to make that city more interesting.
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And I could go on and on, but this is the first time where I took took something and then built on top of it.
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And make no mistake, Restore and Humaned Health are completely different businesses.
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They in no way, shape, or form compete.
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They are in the health and wellness business, but I I talk about sort of the education analogy.
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And you and I talked about this earlier, where Restore is sort of foundational, basic things.
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So that might be elementary school.
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Everybody has to go to elementary school.
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The things you learn in elementary school are the foundation for the next things you learn, but they only take you so far.
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Human not health is the opposite.
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It's grad school, it's taking all of the stuff, all of the layers, and pulling it all together in this much more holistic, integrated way, and pulling in some of the truly cool stuff like stem cells and hormones and peptides and ozone, and you know, you you don't do that at the elementary level of wellness, even though it's a foundational layer.
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But human health was something that I don't think I could have done it if I hadn't gone through that earlier phase of health and wellness.
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Yeah, yeah, it's it's a really good analogy.
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Uh is it a metaphor or an analogy?
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I'm not sure.
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I I want to say now that you say it, maybe it's a metaphor.
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I don't know either.
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I don't make it wrong every time.
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I digress.
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Yeah.
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It's it's it's an example.
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It's good.
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It's good.
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It's good.
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Uh unfortunately, in Western civilization, a lot of people don't make it through elementary school.
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Yeah.
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Right.
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And you were talking in the hallway about the basics of you know, nutrition and sleep and hydration and stress, and that's kind of elementary school, right?
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But a lot of people don't get that training.
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So it's like even more than that.
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I mean, it's okay.
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So give us the pillars of what humanoid is.
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You guys have currently you have your first location in Austin.
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Right now, to be clear, we're not in a humanaut location, but we are with your stem cell, I guess, part of the case.
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I'll give you, I'll give you a little bit more history.
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So when when I did step down, I toured the country and I met with many doctors in the hormone space, the sexual health space, the stem cell regenerative medicine space, the quote unquote longevity space.
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And I first of all wanted to find or figure out if there were partners that I would want to do something with.
00:17:33.119 --> 00:17:38.799
You know, I know a lot of doctors, incredibly smart, but not necessarily the best business people all the time.
00:17:38.880 --> 00:17:45.119
So I wanted to make sure I could find someone that I could really feel good building something really big with.
00:17:45.359 --> 00:17:47.680
And and this is an example of one of those doctors.
00:17:47.839 --> 00:17:48.400
So Dr.
00:17:48.480 --> 00:17:52.799
Harry Adelson is he's leaned into this for decades.
00:17:53.039 --> 00:17:58.319
And if you hear his story, he didn't wake up one night as a stem cell expert.
00:17:58.559 --> 00:18:03.440
He's done all the work and time in Central America, South America.
00:18:03.680 --> 00:18:07.759
Um, he's experimented with a lot of different things, worked with guys like Dr.
00:18:07.839 --> 00:18:18.720
David Katz, you know, at Yale, and you know, so he's got this really interesting background, and he's really an interesting human being, and he's committed to this.
00:18:18.799 --> 00:18:21.039
And so, all right, there's one.
00:18:21.359 --> 00:18:27.119
Then I met this woman, Amy Killen, and I always say all the time, she doesn't look like a lot of doctors.
00:18:27.359 --> 00:18:33.519
Number one, she's a beautiful woman, but her physical sort of attributes are not what I'm talking about.
00:18:33.599 --> 00:18:37.759
She's got so much charisma and energy and intelligence.
00:18:38.000 --> 00:18:48.720
She did a rap video on the women's health initiative from back in 2001 about how damaging that was to women's health for a whole generation.
00:18:49.039 --> 00:18:54.880
Like, that's not exactly the topic of a rap song, but she pulled it off.
00:18:54.960 --> 00:19:01.759
And I I saw him looking at things like that, and I'm like, that's the kind of person that I really want to be in business with.
00:19:02.079 --> 00:19:02.880
Yeah, she's really cool.
00:19:03.119 --> 00:19:06.640
She's really cool, she's just lovely to spend time with.
00:19:06.799 --> 00:19:07.920
And then you kept going.
00:19:08.000 --> 00:19:12.480
And so I found this medical team that was really amazing.
00:19:12.559 --> 00:19:19.119
And then on the corporate side, that was a little more linear for me, but I found a group of people, same thing.
00:19:19.279 --> 00:19:21.119
And I and I say this about our corporate team.
00:19:21.279 --> 00:19:23.440
It's unlike any startup.
00:19:23.599 --> 00:19:27.279
You know, they're all Stanford MBAs, Harvard MBAs, Johns Hopkins.
00:19:27.359 --> 00:19:32.960
And I'm and I'm always quick to say that's not the end-all, but it is a pretty good indicator that these are smart people.
00:19:33.359 --> 00:19:35.279
By the way, I didn't go to any of those places.
00:19:35.359 --> 00:19:40.079
I've got my own sort of story, but but you know, super smart people.
00:19:40.400 --> 00:19:43.279
More importantly, they're all really humble.
00:19:43.519 --> 00:19:54.400
They've all done real things, both in sort of the health tech space, in the traditional medicine space, and or other entrepreneurial things that demonstrate they know how to scale.
00:19:54.559 --> 00:19:57.279
And they're all fun and interesting.
00:19:57.519 --> 00:19:59.119
I completely trust them.
00:19:59.359 --> 00:20:02.400
I don't worry that they're gonna go off track.
00:20:02.640 --> 00:20:07.279
I'm not worried that they're gonna sort of have the wrong motivations.
00:20:07.599 --> 00:20:16.480
I'm not worried that that they're ever gonna sort of you know flake on me, so to speak.
00:20:16.640 --> 00:20:18.640
And um, it's just a really good group of people.
00:20:18.799 --> 00:20:22.960
And and I and I will tell you this, it's it's a challenge, a different challenge though.
00:20:23.200 --> 00:20:30.480
You can have a challenge if you don't have folks that have the right amount of intellectual capability or or experience, or that's one challenge.
00:20:30.640 --> 00:20:36.000
Or you have everybody's a type A, extremely accomplished person.
00:20:36.319 --> 00:20:48.480
To to say that that's not a challenge, because you've got to sort of let everybody have a voice and everybody, you know, feel like they're they're a big part of things, and there's a little bit of ego which is healthy.
00:20:48.640 --> 00:20:48.799
Sure.
00:20:48.960 --> 00:20:52.880
So it's just been a very different challenge for me, which has been interesting.
00:20:53.119 --> 00:20:58.880
It's not like rinse and repeat, and and I say all the time, I am not the smartest person at the company.
00:20:59.039 --> 00:21:02.319
I may be one of the least intelligent people at the company.
00:21:02.640 --> 00:21:10.000
So when you walk into a meeting and you've got these just just complete badasses, you can solve problems.
00:21:10.079 --> 00:21:12.319
And what we're doing is so hard.
00:21:12.559 --> 00:21:22.480
There's a reason that sort of this integrative approach to medicine, functional medicine hasn't been scaled, because it's really hard to do.
00:21:22.640 --> 00:21:25.359
And and so you gotta have a team like that to make it happen.
00:21:25.680 --> 00:21:26.000
Yeah.
00:21:26.240 --> 00:21:27.599
Well, why is it so hard?
00:21:27.839 --> 00:21:32.480
Like what what is the what are the major challenges that you guys are taking head on right now?
00:21:32.720 --> 00:21:36.880
Well, if you looked at Human Eye, you could think of it as 10 or more businesses in one.
00:21:37.359 --> 00:21:46.880
So there are businesses that are built around sleep, there are businesses built around nutrition, businesses built around movement in a hundred different forms.
00:21:47.039 --> 00:21:52.640
There are businesses built around peptides, hormones, regenerative medicine, all of it.
00:21:52.720 --> 00:21:54.160
And so that's the first thing.
00:21:54.319 --> 00:21:59.759
You've got so many moving parts, and all of them, in and of themselves, are pretty complex.
00:22:00.480 --> 00:22:00.880
Business.
00:22:01.039 --> 00:22:03.519
And then you're dealing with the human body.
00:22:03.759 --> 00:22:15.839
And so if you you sort of think of like to use the pharmaceutical either analogy or metaphor, whichever is the right example, you know, they're kind they're trying to create a pill for the average person.
00:22:16.960 --> 00:22:17.279
Okay.
00:22:17.839 --> 00:22:23.440
But when you're in the kind of world we are, every single person that walks through the door is unique.
00:22:23.599 --> 00:22:32.079
We treat them as a kin of one, and we have to come up with a unique protocol and a unique approach to motivating them and coaching them.
00:22:32.240 --> 00:22:38.400
And so it's not figure out a widget, put it on a production line, and then produce millions of them.
00:22:38.559 --> 00:22:41.759
So every single time it's starting over with a person.
00:22:42.000 --> 00:22:48.480
By the way, as you do things to that person, you improve things, you then have to do other things.
00:22:48.559 --> 00:22:50.640
You don't get to stay on the same protocol.
00:22:50.720 --> 00:22:53.440
So it's constantly evolving, constantly changing.
00:22:53.680 --> 00:22:56.160
And you know, all of that's really hard.
00:22:56.319 --> 00:22:59.039
By the way, it's an incredibly regulated business.
00:22:59.359 --> 00:23:00.400
Oh, I can only imagine.
00:23:00.640 --> 00:23:06.240
Yeah, the US is uh is basically 50 countries in one when it comes to that sort of thing.
00:23:06.400 --> 00:23:09.759
So Texas is very different than New York and California.
00:23:10.000 --> 00:23:19.920
You are actually doing real stuff to people, so you have to figure out safety and and once again, really good medical protocols and that sort of thing.
00:23:20.160 --> 00:23:24.480
You know, and you're you have people come to you with really big problems.
00:23:24.640 --> 00:23:32.000
And and you know, we we were talking earlier about some sexual help things, and you know, I think we have a different approach to that.
00:23:32.160 --> 00:23:36.880
Like when a guy walks in and starts telling us about the problem, it's actually pretty easy.
00:23:40.960 --> 00:23:42.319
Is where's your partner?
00:23:42.799 --> 00:23:43.759
Where's your wife?
00:23:44.079 --> 00:23:47.519
Because if we're gonna fix you, we gotta also fix her.
00:23:47.680 --> 00:23:52.240
Because there's nothing worse than creating a disparity in that particular area.
00:23:52.400 --> 00:23:58.319
You're creating like really consequential outcomes that have nothing to do with your business.
00:23:58.559 --> 00:24:02.799
And and so anyway, those are the things that make this really hard.
00:24:02.960 --> 00:24:11.839
It's it's not just one simple uniform thing, it's it's so complex and nuanced, and and you know, I I think we got a really good approach to it.
00:24:12.079 --> 00:24:12.400
Yeah.
00:24:12.640 --> 00:24:13.839
It's it's super interesting.
00:24:14.319 --> 00:24:16.480
Do you uh people come into the clinic?
00:24:16.559 --> 00:24:18.160
Are they do you call them clients, patients?
00:24:18.240 --> 00:24:20.880
Like what's we call them clients, and I'll I'll tell you why.
00:24:21.200 --> 00:24:23.359
Like you just got your treatment here.
00:24:23.519 --> 00:24:26.640
Does this feel like your normal medical clinic?
00:24:26.960 --> 00:24:34.480
No, no, I was I was telling you that, like I wish all medical, if if it was like medical, I wish everyone was so friendly and nice.
00:24:34.559 --> 00:24:38.640
I got a call, yeah, you know, 10 minutes before just to make sure I was on my way.
00:24:38.799 --> 00:24:43.039
When I got greeted, everyone was smiling, like welcoming and waiting me, waiting for me.
00:24:43.119 --> 00:24:44.400
It was everything from from Dr.
00:24:44.559 --> 00:24:47.119
Harry to all the doctors that were in there, everything.
00:24:47.200 --> 00:24:55.279
And you know, I just got a simple, you know, not simple, but you know, relatively small procedure compared to what a lot of people get here is just you know some stem cells in my knees.
00:24:55.359 --> 00:24:57.359
But it was it was an amazing experience, man.
00:24:57.440 --> 00:24:59.759
And that's uh, you know, so that's what I want to ask you about.
00:24:59.839 --> 00:25:04.079
What is what is the client experience at a clinic, you know, like in Austin, if people walk in, what happens?
00:25:04.319 --> 00:25:07.039
Yeah, so so that is why we call them clients, by the way.
00:25:07.200 --> 00:25:09.119
You know, this is a cash pay business.
00:25:09.200 --> 00:25:16.160
Yeah, we have to provide real value, you have to walk away from here feeling like that exchange was worthwhile.
00:25:16.240 --> 00:25:26.160
And I think that's one of the big problems with traditional medicine in that it's so invisible, and so therefore, people put up with a lot that they shouldn't have to put up with.
00:25:26.319 --> 00:25:36.799
But if if if you come in, first of all, if you come into the restore or excuse me, the humanite health clinic in Austin, it's a it's a in a really nice center.
00:25:36.960 --> 00:25:44.079
It's it's a center where really high-end sort of restaurants and neat you want to be there, number one.
00:25:44.160 --> 00:25:50.000
Like it's not just to come to human health, but when you walk out, hey, I think I'll go across the street and eat a carve or something like that.
00:25:50.160 --> 00:25:51.839
So it's it's a nice environment.
00:25:52.079 --> 00:25:57.440
The the sort of the clinic itself is done really well, it's very comfortable.
00:25:57.599 --> 00:26:02.000
It feels like a place, once again, that you want to be, not that you have to be.
00:26:02.319 --> 00:26:05.519
You know, we don't talk about things like waiting rooms.
00:26:05.759 --> 00:26:08.480
To me, waiting room is a pejorative, you know.
00:26:08.720 --> 00:26:12.319
Why why would you be waiting if you show up on time for an appointment?
00:26:12.480 --> 00:26:14.880
So it's you know, it's biggest pet to it.
00:26:15.039 --> 00:26:16.319
That's right, words have meaning.
00:26:16.480 --> 00:26:20.640
So client versus patient, reception area versus waiting room.
00:26:20.799 --> 00:26:24.480
And so we've just been really thoughtful about all of those kind of things.
00:26:24.720 --> 00:26:34.640
Um, everyone is is very curated in terms of sort of their approach to people, how they treat them, smile, all of that.
00:26:34.799 --> 00:26:39.440
We're in a a business that we have to deliver a great experience.
00:26:39.599 --> 00:26:45.599
By the way, we're seeing people at their worst possible time when they're in pain, when they've got a big problem.
00:26:45.839 --> 00:26:52.720
So the last thing they want is to walk into somebody that's indifferent, that that's not friendly and happy and empathetic.
00:26:52.880 --> 00:27:05.039
Our our team knows naturally, like they should know birthdays and how's your kid doing, and hey, I you know, last time you're here, your your son was trying out for the golf team.
00:27:05.200 --> 00:27:05.920
Did he make it?
00:27:06.160 --> 00:27:13.680
You know, like we we really go out of our way to make sure we genuinely and authentically care about our clients and and they see that.
00:27:14.000 --> 00:27:20.240
And then we provide something that goes to an entirely different level for the traditional medical space.
00:27:20.400 --> 00:27:21.839
We leave no stone unturned.
00:27:21.920 --> 00:27:28.079
So you would come in and let's say, yeah, it's a little different by membership level, but let's take the top membership level.
00:27:28.240 --> 00:27:33.920
You're gonna come in and you're going to first of all tell us how you tick and how you operate.
00:27:34.079 --> 00:27:37.839
Like, do you like positive reinforcement, negative reinforcement?
00:27:38.000 --> 00:27:41.359
So, in other words, what kind of coaching are you gonna respond to?
00:27:41.599 --> 00:27:42.880
You give us your goals.
00:27:42.960 --> 00:27:53.039
Like, I think a lot of times people go to a medical facility or any facility, and it is you're here, we s we have something, we're gonna give you what we want to give you.
00:27:53.279 --> 00:27:59.599
We need to figure out what you're motivated by, and therefore how we should think about fixing your issue.
00:27:59.759 --> 00:28:01.200
And then we go really deep.
00:28:01.359 --> 00:28:14.880
We take 100 blood panels, we do epigenetic, genetic testing, we connect your wearable device, we do a whole series of scans, everything from a DEXA scan up to a uh, you know, a full-body MRI if you if you need it.
00:28:15.200 --> 00:28:20.720
We do actual movement and balance and and physical diagnostics.
00:28:21.039 --> 00:28:23.039
And I'm missing a lot of things that we do.
00:28:23.119 --> 00:28:32.720
We we do cancer screening, all of the things that give us a picture of who you are and therefore what you're gonna need from us.
00:28:32.960 --> 00:28:42.319
As a part of that, we also coach, coach, or connect you to a coaching platform and know that we know that behavior change is gonna be a part of this.
00:28:42.480 --> 00:28:46.160
This is not come in and we're gonna give you a pill or a magic pill.
00:28:46.319 --> 00:28:49.279
This is come in and we're gonna kind of do the work together.
00:28:49.440 --> 00:29:02.160
And we're gonna try to make that work as pleasant as possible, as engaging as possible, and give you agency so that you always know what we're doing, why we're doing it, and what your part in is in it.
00:29:02.319 --> 00:29:04.640
And so we kind of call that an accountability protocol.
00:29:05.039 --> 00:29:06.720
We have our role, you have your role.
00:29:06.880 --> 00:29:10.079
This doesn't work if we don't both do it together.
00:29:10.400 --> 00:29:12.640
We give you a very personalized protocol.
00:29:12.720 --> 00:29:15.200
It is an in-of-one type of protocol.
00:29:15.519 --> 00:29:25.839
We pull out what we call a focus three, the three things that we want to focus on first, because if you try to solve everything at once, it's overwhelming, it's too much.
00:29:26.079 --> 00:29:30.079
And as we make good progress on those things, then we can move to the next.
00:29:30.319 --> 00:29:33.119
We start from a very foundational perspective.
00:29:33.279 --> 00:29:39.839
We start with fitness slash movement, nutrition, sleep, stress, cognitive health.
00:29:40.000 --> 00:29:46.559
For us, those are sort of the five foundational things that you have to address if you're gonna make a difference with anybody.
00:29:46.799 --> 00:29:59.599
When we see good progress, we then can go after more specific issues like sexual health, metabolic health, menopause for women, andropause for men, joint pain, and health span.
00:29:59.759 --> 00:30:02.559
By the way, health span's the one that is the broadest.
00:30:02.640 --> 00:30:04.400
It's what we're all ultimately seeking.
00:30:04.559 --> 00:30:04.720
Sure.
00:30:04.960 --> 00:30:07.839
We want more good years for as long as possible.
00:30:08.160 --> 00:30:23.680
And and, you know, we're gonna sprinkle in peptides and hormones and stem cells and ozone and many of these things that kind of have a common theme, which is we're gonna help your body do what it's meant to do.
00:30:23.839 --> 00:30:32.799
We're gonna help your body heal itself, we're gonna we're gonna help the sort of way that your body uses hormones be accentuated.
00:30:32.960 --> 00:30:36.960
You know, all of the stuff we do is sort of playing off of that.
00:30:37.200 --> 00:30:49.359
And and if you look at it in this holistic way, you're constantly adjusting, you're constantly tweaking, you're constantly measuring, you can produce really, really fantastic results.
00:30:49.759 --> 00:30:50.720
Yeah, amazing.
00:30:50.799 --> 00:31:00.880
And uh I don't want to call it a menu of services because that would presume that someone's sitting there and picking what they want because you're delivering a protocol, a custom protocol, like you said, any quality each.
00:31:00.960 --> 00:31:06.240
But what are the uh the tools that you guys have at your disposal to help with all these things?
00:31:06.319 --> 00:31:09.519
I mean, we've talked about stem cells, we've talked about, you know, you've mentioned peptides.
00:31:09.599 --> 00:31:09.839
I don't know.
00:31:09.920 --> 00:31:11.039
What do what do you guys use?
00:31:11.440 --> 00:31:14.400
Yeah, so all of those things, like I said, those are real things.
00:31:14.480 --> 00:31:17.359
So I we we talk about exogenous molecules.
00:31:17.519 --> 00:31:20.960
So of course, that's all the sort of things that you put in your body.
00:31:21.200 --> 00:31:28.079
So that's supplements, that's medications, that's peptides, that's a bunch of different things.
00:31:28.240 --> 00:31:34.640
Obviously, we talk about hormones and we have a very specific approach to hormones, which we think is the right approach.
00:31:34.880 --> 00:31:48.960
Stem cells is, you know, a whole thing in and of itself, and and it's it's not just stem cells, but it's other sort of regenerate regenerative medicine, you know, things that accentuate the results.
00:31:49.200 --> 00:31:59.440
We have things like shockwave, you know, shock wave is something that people use for joint pain, but it's also an accentuator of of of our stem cell procedures.
00:31:59.599 --> 00:32:00.640
Like we'll use that.
00:32:01.039 --> 00:32:01.680
That was new to me.
00:32:02.079 --> 00:32:02.319
Yeah.
00:32:02.559 --> 00:32:12.640
You know, once again, it's we've we've got years and years of experience of not only how you use these things individually, but how you stack them together to get better results.
00:32:12.799 --> 00:32:22.559
We've got a few wellness modalities that, you know, everything from shift wave, PEMF, a few other things that all have a particular purpose.
00:32:22.720 --> 00:32:34.880
Some of them are around stress reduction and cognitive health, some of them are around pain reduction, but but it it really is the combination of all these things done holistically and in an integrated way that makes this work.
00:32:35.039 --> 00:32:39.119
And so you will have plenty of things that you can do and choose off of the menu.
00:32:39.200 --> 00:32:46.240
And by the way, the idea that every single person is going to walk in and say, give me the full menu go.
00:32:46.640 --> 00:32:50.720
Like, they're gonna want to come in and try something, they're gonna want to get a taste.
00:32:50.960 --> 00:33:00.400
And our, you know, and I, you know, I I wrote a book with my former co-founder at Restore around this notion of right-of-way wellness and the power of that.
00:33:00.640 --> 00:33:11.759
The idea is that whenever you come into a human out health, we want you to feel the progress as quickly as possible and as regularly as possible.
00:33:12.000 --> 00:33:19.599
Because the whole idea is if you have to wait for it and wait for it and wait for it, human beings are very impatient.
00:33:19.680 --> 00:33:19.759
Yes.
00:33:20.000 --> 00:33:21.119
They will not wait for it.
00:33:21.200 --> 00:33:22.480
So we need you to feel it.
00:33:22.640 --> 00:33:26.319
And the goal is to get you in this virtuous cycle as quickly as possible.
00:33:26.480 --> 00:33:30.640
And that's the more you do, the better you feel, the better you feel, the more you do.
00:33:30.880 --> 00:33:33.359
That was very much a premise of restore.
00:33:33.680 --> 00:33:42.799
It's very much a premise of anything in the health and wellness space or fitness space if you're gonna keep a person engaged and keep them moving forward.
00:33:42.960 --> 00:33:46.720
You know, like so take take personal training, take a gem, take anything.
00:33:46.880 --> 00:33:53.279
Like if you don't get people in a virtuous cycle, you're never gonna produce really good results.
00:33:53.359 --> 00:33:58.640
And so we try to do that at Humanot, you know, as as well, and and and we do that.
00:33:58.799 --> 00:34:07.599
Like, I suspect that you're gonna walk out of here and very quickly over the next few weeks, you're gonna know that your knee feels different.
00:34:08.079 --> 00:34:14.880
And that is kind of a thing that is gonna help you do some things that you might not have been able to do.
00:34:15.119 --> 00:34:18.880
So now maybe your movement pattern is gonna change a little bit.
00:34:19.039 --> 00:34:19.360
Yeah.
00:34:19.599 --> 00:34:23.280
And by the way, that's gonna help your metabolic health and other things.
00:34:23.360 --> 00:34:33.119
And so it's just this whole thing that one thing leads to another, leads to another, and you wake up and you're doing several things and you're in a really good pattern.
00:34:33.440 --> 00:34:44.719
You know, it's it's that's something I picked up from you in our first conversation on this podcast was uh, you know, that people walk in and walked in and restore hyperwhelmingness and they had it an immediate result.
00:34:44.960 --> 00:34:47.199
Something changed, they felt better immediately, right?
00:34:47.360 --> 00:34:49.679
And I've used that example in multiple conversations.
00:34:49.920 --> 00:34:58.000
When we talk about the longevity conversation in general, we're gonna get into nomenclature here in a minute, but you know, I've I've given been given some supplements to try and things.
00:34:58.079 --> 00:35:05.440
I'm like, well, supplement I'm taking every day, I'm not gonna know for 30 years if I know even, right?
00:35:05.519 --> 00:35:09.840
So like I'm so unmotivated to say that's just human nature, that's just the way we are, right?
00:35:10.000 --> 00:35:11.199
And I think that's really important.
00:35:11.360 --> 00:35:20.480
And you know, with the stuff like uh, we know I'm 47 now and kind of gave up on trail running a couple years ago that I love because it's just a little too rough on the knees.
00:35:20.559 --> 00:35:26.320
I've told you about skiing, it becomes very I have to do a shit ton of maintenance during the ski season just to keep going.
00:35:26.480 --> 00:35:28.719
And I gave up back squatting this year, yeah.
00:35:28.800 --> 00:35:31.360
Uh finally after you know 20 years of back squatting.
00:35:31.519 --> 00:35:35.679
So I'm I'm excited because you know, if I get back to those things, I really enjoy doing them and they're fundamental.
00:35:35.840 --> 00:35:37.920
They'll probably just make me a better person to be around anyway.
00:35:38.159 --> 00:35:38.400
Yeah.
00:35:39.840 --> 00:35:40.559
I love skiing.
00:35:40.639 --> 00:35:46.559
Like the if you take skiing away from me, that's a pretty big thing you pull out of my life, it's part of my identity.
00:35:46.719 --> 00:35:48.400
I've got teenage kids.
00:35:48.639 --> 00:35:52.320
That's one place where they still see me as a badass.
00:35:52.639 --> 00:35:57.920
I'm a better skier, I can go down faster than them, I can do things they can't do.
00:35:58.079 --> 00:36:00.559
Yeah, and one day that will not be the case.
00:36:00.880 --> 00:36:10.159
But but my construct is now that you know I I I got some sim cell injections in my knees, and I have no pain when I ski anymore.
00:36:10.239 --> 00:36:11.440
I can ski all day.
00:36:11.679 --> 00:36:13.920
I did the hundred-mile bike ride this weekend.
00:36:14.000 --> 00:36:17.119
I have no issues with my neck or my thing.
00:36:17.280 --> 00:36:24.719
Now, I do not want to get on this podcast and say, go do X, and you will not have any issue ever again.
00:36:24.960 --> 00:36:28.159
Or you know, that's that's not what I want to do.
00:36:28.400 --> 00:36:36.400
But I will say that for many people, there are things like regenerative medicine that produce really interesting results.
00:36:36.559 --> 00:36:40.559
And it lets you get back to living, it lets you be the guy that you are.
00:36:40.719 --> 00:36:44.320
Take away trail running from you, take away skiing, take away all these things.
00:36:44.480 --> 00:36:45.679
You're not as interesting.
00:36:46.079 --> 00:36:48.239
Let's not even joke about it.
00:36:48.320 --> 00:37:02.320
Like you're gonna be a doll son of a gun if you can't do any of the shit that made you interesting in the first place, and then it kind of wears on other things, and uh you know, so I'm I'm a big believer that this that's why this stuff is important.
00:37:02.480 --> 00:37:02.880
Oh yeah.
00:37:02.960 --> 00:37:04.800
You know, it's it's not how you do in the gym.
00:37:04.960 --> 00:37:16.960
The gym is a the gym is a a it's a thing that you do because you have to, but what's what if you're not in the gym so that you can go out in real life and do badass stuff, I I don't know, man.
00:37:17.039 --> 00:37:20.880
I just doesn't feel like that's gonna be interesting over the long term.
00:37:21.199 --> 00:37:30.239
I mean if I if I lose those things, if I lose the the skiing, the hunting, the biking, yeah, all this stuff, like I might as well I might as well move out of Montana, to be honest with you.
00:37:30.559 --> 00:37:32.719
Well you're in one of the best being in whitefish.
00:37:32.800 --> 00:37:33.760
I mean, that's badass.
00:37:33.840 --> 00:37:34.559
Like it's funny.
00:37:34.800 --> 00:37:35.199
That's right.
00:37:35.280 --> 00:37:43.360
If you if you can't be on your bike, if you can't be hiking, if you can't be skiing, if you can't be hunting, yeah, these are all the things that make me go as well.
00:37:43.519 --> 00:37:49.679
And when like for instance, when I go hunting, I don't just go hunting, I don't just go walk 200 yards and get in the duck blind.
00:37:49.840 --> 00:37:51.679
Like, I want to go through the mountains.
00:37:51.920 --> 00:37:57.039
I want to go and make this real work, and I want it to be a fair exchange.
00:37:57.119 --> 00:38:07.280
And and if I am as successful on that hunt, it's because I put in the work and I did all the stuff and I was physically capable to do everything associated with that.
00:38:07.440 --> 00:38:16.559
And then by the way, like I'm gonna be very respectful to that animal and I'm gonna eat all of that meat, so therefore I have to get it out, and you know, all that stuff.
00:38:16.800 --> 00:38:21.920
If I'm not the physical person that I need to be, that completely evaporates.
00:38:22.000 --> 00:38:31.199
Yeah, like I, you know, I I don't want to walk 200 yards and there's a feeder in front of me, and I can, you know, that's you know how hideous that.
00:38:31.760 --> 00:38:34.000
Yeah, I just it's not it's not even fun.
00:38:34.079 --> 00:38:35.280
Yeah, nomenclature.
00:38:35.440 --> 00:38:38.320
Okay, so I mean, try to construct this question well.
00:38:38.400 --> 00:38:42.559
Yeah, longevity is a big thing, the name, yeah, the term.
00:38:42.800 --> 00:38:46.320
We are known in the fitness and wellness for hype cycles, right?
00:38:46.480 --> 00:38:48.000
Uh, very well known for that.
00:38:48.239 --> 00:39:02.000
Uh, I've I've had some recent conversations with people from uh Andy Galpin's team because they have a series of products and services that they're launching to consumers, and you know, they're they're going, they're leaning into performance because they feel that performance is something that people feel immediately, right?
00:39:02.079 --> 00:39:02.880
It's an immediate goal.
00:39:03.039 --> 00:39:07.760
That's sure it may lead to longevity, but as we're talking about longevity, it's like this thing that we won't know for a while.
00:39:07.840 --> 00:39:10.719
Yeah, you've said uh health span is a big one, right?
00:39:10.800 --> 00:39:13.280
But once again, you know, how do you measure that in the short term?
00:39:13.440 --> 00:39:14.559
Uh regenerative medicine.
00:39:14.639 --> 00:39:17.679
So when you guys, I'm sure I know you're careful about the words you use.
00:39:17.760 --> 00:39:17.920
Yeah.
00:39:18.159 --> 00:39:24.880
So how are you guys framing this as a you know, as branding, as you know, communications to to people and consumers?
00:39:25.280 --> 00:39:27.599
Yeah, I mean, first of all, you have to use some of those words.
00:39:27.760 --> 00:39:32.159
You have to do pull in the word longevity, you have to pull in the word health span.
00:39:32.320 --> 00:39:34.880
Those have become the vernacular of the trade.
00:39:34.960 --> 00:39:38.480
And so people do want to understand and hear those words.
00:39:38.639 --> 00:39:56.719
But but what I'll what I'll say is no, first of all, I will say I think artificial intelligence and longevity are probably the two hottest spaces there are right now in terms of smart money and investments, and that is where a ton of activity and energy is happening.
00:39:56.800 --> 00:40:01.199
And and and these are sort of existential like magnifiers.
00:40:01.360 --> 00:40:03.840
Like, you know, we talk a lot internally.
00:40:04.000 --> 00:40:11.039
If we can literally add 20 years of good health span to people's lives, think of the societal impact.
00:40:11.119 --> 00:40:19.199
It's exponential because you're adding time to people's lives when they are at their most resource-rich and capable.
00:40:19.440 --> 00:40:32.000
Like these guys that have money because they've made it, but then they get old and they can't really and and our society is not one that sort of respects the elderly unless they're very capable and all that.
00:40:32.159 --> 00:40:39.440
So if you can add 20 really good years to the people who have the wisdom and the resources, think of what you can do for society.
00:40:39.519 --> 00:40:41.039
So we do think about it like that.
00:40:41.199 --> 00:40:43.599
Like this is real societal impact.
00:40:43.760 --> 00:40:51.119
I I do think that unfortunately, some of the longevity type stuff is a little ridiculous.
00:40:51.360 --> 00:41:02.639
It feels like super rich people pursuing something that's only attainable to them and may or may not even be attainable at all, the degree to which they are pursuing it.
00:41:02.880 --> 00:41:11.119
So we do try to stay away from the kind of magic pill, the live longer at all costs.
00:41:11.519 --> 00:41:15.199
You know, I I I don't know about all that.
00:41:15.440 --> 00:41:22.960
But the way I think about it and the way we think about it is what is super important is how you feel today.
00:41:23.199 --> 00:41:29.199
And if you are improving how you feel today, you are probably doing the foundational things.
00:41:29.360 --> 00:41:33.360
You are eating better, moving better, sleeping better, managing your stress.
00:41:33.519 --> 00:41:35.840
Yeah, that's all longevity is.
00:41:36.000 --> 00:41:37.440
It's managing that.
00:41:37.760 --> 00:41:44.960
Do that today, do that tomorrow, do that the next day, put it together for years after years.
00:41:45.199 --> 00:41:48.000
The good news is that is immediate.
00:41:48.159 --> 00:41:51.199
That is every day of your life you are living better.
00:41:51.360 --> 00:41:55.199
That is what longevity, the secret to longevity is to me.
00:41:55.440 --> 00:42:01.360
Doing that every day is what you need, ironically, for health span and longevity.
00:42:01.679 --> 00:42:05.280
It is not, don't do those things, take a magic pill.
00:42:05.440 --> 00:42:09.519
It is not, well, I'll do it next week, next month, next year.
00:42:09.760 --> 00:42:11.440
No, that's not how it works.
00:42:11.760 --> 00:42:22.559
You you you selfishly should be motivated to be focused on your health span and longevity because it means that your life today is better, your life tomorrow is better.
00:42:22.719 --> 00:42:30.880
And when you put that construct into place and you feel that and you see that and you compare yourself, you know, we talked about going back to a reunion, a 20-year reunion.
00:42:30.960 --> 00:42:34.639
Yeah, there are two types of people at those reunions.
00:42:34.800 --> 00:42:42.719
The people that you can relate to because they've kind of taken care of themselves, and the people that you look at and you're like, we cannot possibly be the same age.
00:42:43.119 --> 00:42:49.679
How on earth are we the same age because something not so good is happening here?
00:42:49.840 --> 00:43:00.480
And and and so I I always go back to selfishly, wake up every day and do some of these things because you will feel better and perform better today, and just keep doing that.
00:43:00.639 --> 00:43:02.800
That's our secret to longevity.
00:43:03.039 --> 00:43:10.079
We, you know, Peter Atia used this example in his book Out Live, but I've been using this example for a long time.
00:43:10.239 --> 00:43:15.119
I I have people that will come to me and ask me for certain things, and rapomyosin was the specific thing.
00:43:15.280 --> 00:43:20.079
I had a friend come and say, Hey, I'd like you to help me through one of your doctors, get me a rapomycin.
00:43:20.480 --> 00:43:21.840
Like, no, I'm not gonna do that.
00:43:22.000 --> 00:43:25.840
And he looked at me and said, Come on, dude, why are you gonna why are you being like that?
00:43:25.920 --> 00:43:28.960
And I said, honestly, you're you're you're way overweight.
00:43:29.199 --> 00:43:30.559
And let's fix that first.
00:43:30.639 --> 00:43:31.679
And then how are you sleeping?
00:43:31.760 --> 00:43:32.480
He's like, not well.
00:43:32.559 --> 00:43:34.239
Of course you're not sleeping well, you're overweight.
00:43:34.320 --> 00:43:35.599
Yeah, how's your movement?
00:43:35.760 --> 00:43:37.519
Not very good, you know.
00:43:37.760 --> 00:43:39.679
So let's let's fix that.
00:43:39.840 --> 00:43:43.440
First of all, it'll make your life today better, your life tomorrow better.
00:43:43.599 --> 00:43:48.559
And then if you want to get into all the cool stuff, believe me, we've got all that.
00:43:48.960 --> 00:43:54.559
We know all the things, we know all the things that you can pull in and try and use.
00:43:54.719 --> 00:43:59.840
And if you want to do the sort of last three percent of stuff, great, but not until you're gonna be.
00:44:00.239 --> 00:44:04.000
We get the first 97-95% of stuff on a good path.
00:44:04.239 --> 00:44:05.920
And that that's how we think of it.
00:44:06.000 --> 00:44:08.480
And we we could make more money.
00:44:08.639 --> 00:44:11.679
We could sell more stuff if we didn't care about that.
00:44:12.159 --> 00:44:14.239
That's just not the point.
00:44:14.800 --> 00:44:20.559
You know, I it kind of goes back to the whole retirement or not retirement, purpose.
00:44:20.880 --> 00:44:23.519
You know, I can make money lots of ways.
00:44:23.760 --> 00:44:25.599
I do not care about that.
00:44:25.760 --> 00:44:28.400
Uh, you know, I have done well in my life.
00:44:28.559 --> 00:44:33.440
I care about feeling good about what I do, like I said, purpose, societal impact.
00:44:33.599 --> 00:44:39.199
And the day that changes is the day put a bullet in my head because I'm not me anymore.
00:44:39.519 --> 00:44:40.800
Yeah, yeah, well said.
00:44:40.880 --> 00:44:42.800
And uh I like the the cool stuff.
00:44:42.960 --> 00:44:44.320
That's how I kind of think about it.
00:44:44.400 --> 00:44:46.239
It's like you do have to you have to almost earn it, right?
00:44:46.480 --> 00:44:47.280
You gotta earn it, yeah.
00:44:47.440 --> 00:44:47.920
A little bit, right?
00:44:48.079 --> 00:44:50.880
You gotta get to that point where it's like, okay, you've checked all these boxes, okay.
00:44:51.039 --> 00:44:53.360
Now now you get to kind of play with this stuff.
00:44:53.440 --> 00:44:57.280
And I think that's a really fundamental message too to people is like, listen, the fundamentals aren't going away.
00:44:57.440 --> 00:45:02.079
Like when we talk about human longevity, there's a few things that are truly proven that we know of nowadays, right?
00:45:02.159 --> 00:45:03.840
It's like strength training and creatine.
00:45:04.079 --> 00:45:04.320
Yeah.
00:45:05.039 --> 00:45:08.639
Yeah, there's a few other things that are a few others, but you know, but like you know what I mean, right?
00:45:08.719 --> 00:45:09.920
It's like these fundamental basics.
00:45:10.079 --> 00:45:10.239
Yeah.
00:45:10.480 --> 00:45:12.880
But it's funny, a word you said, play.
00:45:13.280 --> 00:45:18.400
Play is not a word normally associated with the traditional medical sort of world.
00:45:18.639 --> 00:45:18.960
Sure.
00:45:19.280 --> 00:45:22.480
Play is something associated with human odd health.
00:45:22.639 --> 00:45:28.320
And so we not only want to do all of these things, we do want to make it more engaging.
00:45:28.480 --> 00:45:32.800
You know, we have a whole strategy around how we create community.
00:45:32.960 --> 00:45:35.360
First of all, are you a human aut or not?
00:45:35.599 --> 00:45:36.159
I love that name.
00:45:36.320 --> 00:45:37.119
You know, it's it's so good.
00:45:37.599 --> 00:45:42.559
You you gotta, if you're gonna create a real community, it's gotta be something people want to belong to.
00:45:42.719 --> 00:45:50.000
And when you define what a humanaut is and what the mindset is and what the ethos is, of course you want to be a humanaut.
00:45:50.159 --> 00:45:57.519
Like, you know, so all right, so then we talk a lot internally about be a humana today and bring it back to the group.
00:45:57.760 --> 00:45:58.719
All right, cool.
00:45:58.880 --> 00:46:01.679
You know, and so that starts to feed on itself.
00:46:01.920 --> 00:46:11.199
And you know, we've got all kinds of things that we're building that kind of capture a little bit of playfulness, certainly a a bit of identity.
00:46:11.440 --> 00:46:19.599
You know, you you know the guys, the guys that really lean into health span and all the things they're doing, like it is a part of their identity.
00:46:20.000 --> 00:46:22.960
They want you to know that they know all the stuff.
00:46:23.119 --> 00:46:24.559
Oh, yeah, and that's important.
00:46:24.719 --> 00:46:29.519
So great, put them in a community where everyone's like that, and it feels good to be a part of that.
00:46:29.679 --> 00:46:31.760
And it's not an ego thing per se.
00:46:31.920 --> 00:46:40.719
You don't have to take it too far, and it's but it's it's cool to feel like I'm with others who get it, and we help each other.
00:46:40.880 --> 00:46:49.280
And so we talk about community, it's not like a community where I gotta have, I gotta find friends, but it is certainly a community of validation, encouragement, inspiration.
00:46:49.440 --> 00:47:00.800
And then, you know, we we we're building a rewards program, a rewards program that rewards you both intrinsically and extrinsically to sort of encourage the good things and discourage the bad things.
00:47:01.039 --> 00:47:05.519
First of all, you gotta once again be in a community of people who know what the good and bad things are.
00:47:05.760 --> 00:47:06.079
Yes.
00:47:06.320 --> 00:47:14.480
And, you know, you do feed things like this is my identity and some of these extrinsic things, and and then you can add some intrinsic rewards.
00:47:14.559 --> 00:47:19.679
If you do this, then go out and buy your new set of golf clubs.
00:47:20.320 --> 00:47:22.559
Hey friends, Eric Malzone here.
00:47:22.719 --> 00:47:28.480
I've had the honor of interviewing over 750 professionals across the fitness, health, and wellness industries.
00:47:28.639 --> 00:47:30.079
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Traditional advertising isn't what it used to be.
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That's exactly why I've launched Podcast Collective.
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00:48:46.000 --> 00:48:49.039
That's podcastcollective.io.
00:48:52.320 --> 00:48:56.320
Do this and the community that's supporting you in your particular challenge.
00:48:56.400 --> 00:48:57.840
Yes, well, I'll chip in and do that.
00:48:57.920 --> 00:49:00.559
You know, there's lots of ways you can make this more fun.
00:49:00.639 --> 00:49:04.719
And I say that the traditional medical space is so gosh darn.
00:49:04.880 --> 00:49:09.039
Uh, and I usually don't say it that nicely, but self-serious.
00:49:09.280 --> 00:49:10.079
Yeah, it's cold.
00:49:10.320 --> 00:49:11.039
Yeah, for fuck's sake.
00:49:11.280 --> 00:49:12.079
It's cold and sterile.
00:49:12.320 --> 00:49:16.480
It's sterile, it's cold, it's it's not desirable.
00:49:16.639 --> 00:49:32.000
And and you're dealing with the most seminal things like the your health and what you can then go out and do, and your connections with people and playing with your grand, you know, like this should be something that's more joyful and and more engaging and attractive.
00:49:32.079 --> 00:49:45.039
Like, like be the beacon on the hill, you know, that is attracting people as opposed to oh my god, you you know, you talked about you know the whole field of dentistry.
00:49:45.679 --> 00:49:53.119
Like even dentistry, if you look at some of the new dentist offices, they've made it pretty cool to go to the dentist.
00:49:53.280 --> 00:49:53.360
Yeah.
00:49:53.599 --> 00:49:58.880
Like finally, because it used to be when you think about going to the dentist, it's the last thing you wanted to do.
00:49:59.199 --> 00:49:59.519
So yeah.
00:49:59.679 --> 00:50:02.559
So I I do take my cues from some of these other things.
00:50:02.719 --> 00:50:08.159
Like, I don't want to pretend like like you know, we're the only ones with original thought.
00:50:08.320 --> 00:50:19.039
There, there's lots of cool examples out there of taking a category that was previously not particularly desirable from a consumer perspective and and changing that lens.
00:50:19.119 --> 00:50:22.000
And that's certainly what we want to do in the health and wellness space.
00:50:22.320 --> 00:50:22.639
Awesome.
00:50:22.800 --> 00:50:23.119
Awesome.
00:50:23.360 --> 00:50:26.800
Dean, with a few minutes we have left, maybe give us some insights into the business side of this.
00:50:26.880 --> 00:50:35.920
So you guys are going with the franchise model, maybe give us insights into what that franchise selection and investment looks like, maybe some of the pricing to the consumer.
00:50:36.159 --> 00:50:37.039
Frame that up for us.
00:50:37.360 --> 00:50:43.199
Yeah, so number one, to in our world, retail is not dead, particularly in the healthcare space.
00:50:43.440 --> 00:50:46.880
You do have to actually come in and do things.
00:50:47.039 --> 00:50:50.400
Like it is impossible to do a knee injection virtually.
00:50:50.559 --> 00:50:50.800
Yes.
00:50:50.960 --> 00:50:57.280
And so we we number one, we start with the fundamental notion that retail is alive and well and a part of this.
00:50:57.519 --> 00:51:01.920
We lean into this notion of omnichannel and virtual is also a part of it.
00:51:02.000 --> 00:51:06.480
So we've created this really good mix of retail and and virtual care.
00:51:06.800 --> 00:51:12.719
Number one, you know, I like the franchise business because you have a partner.
00:51:12.960 --> 00:51:16.239
And so I wanted to lean into doing a franchise again.
00:51:16.320 --> 00:51:18.559
This is a complex business, this is hard.
00:51:18.719 --> 00:51:25.119
And so having a really true partner in every sort of location, I thought was really important.
00:51:25.280 --> 00:51:29.119
Now, we're gonna vet those people very, very deeply.
00:51:29.199 --> 00:51:33.840
We're gonna make sure that from a mission-oriented perspective, they're the right kind of people.
00:51:34.000 --> 00:51:38.159
We're gonna make sure they have the right kind of capable capital capabilities.
00:51:38.400 --> 00:51:42.800
We're gonna make sure they've got a track record of real operational excellence.
00:51:43.039 --> 00:51:50.639
And then we're gonna go find a select number of those folks to do anywhere from 100 to 250 clinics around the country.
00:51:50.880 --> 00:51:54.480
We've got commitments for close to a hundred clinics around the country already.
00:51:54.719 --> 00:52:02.079
So the goal is to open anywhere from 300 or more, excuse me, 100 or more locations in the next three and a half years.
00:52:02.320 --> 00:52:02.559
Okay.
00:52:02.719 --> 00:52:06.719
There's still some gaps in that hundred that we need to fill.
00:52:06.880 --> 00:52:10.960
So we're actively out looking for the right franchise partners.
00:52:11.199 --> 00:52:14.960
This is a very attractive model from a franchise perspective.
00:52:15.119 --> 00:52:21.280
People look at certain things, they look at initial costs, more importantly, they look at payback period.
00:52:21.440 --> 00:52:26.400
The payback period for this would be the gold standard of franchising.
00:52:26.639 --> 00:52:32.800
Then people look for net margins and they look for total number of dollars that are going to come back to them.
00:52:32.960 --> 00:52:37.280
So this is a high margin, you know, high AUV, i.e.
00:52:37.519 --> 00:52:39.440
high annual income sort of thing.
00:52:39.599 --> 00:52:44.719
So if you do this well and make it work, your payback period is very short.
00:52:44.960 --> 00:52:51.280
The amount of money that you take from a net perspective is relatively high for the franchise space.
00:52:51.599 --> 00:52:57.760
And you're also doing something that is good for society, good for the community that you live in.
00:52:57.920 --> 00:53:11.440
And I think, I mean, it's freaking interesting because there's not a human alive that this doesn't apply to, you know, and so a lot of our franchises, they're like, or franchisee prospects, they're like, I'm so interested in this.
00:53:11.519 --> 00:53:13.760
And I'm like, yeah, everybody is.
00:53:14.000 --> 00:53:15.599
And so it's gotta be more than that.
00:53:15.760 --> 00:53:20.559
It can't just be the most passionate about longevity, because we're all kind of passionate about longevity.
00:53:21.119 --> 00:53:22.480
It's got to be all those other things.
00:53:22.559 --> 00:53:26.480
And you know, you met our head of franchise earlier, Trey, Trey's West Point grad.
00:53:26.880 --> 00:53:27.199
Smart guy.
00:53:27.440 --> 00:53:36.880
Trey is one of the largest franchisee in a pretty prominent system, had a multiple hundreds of millions of dollars exit for his franchise business.
00:53:37.039 --> 00:53:41.119
Um, and you know, once again, I lean into that West Point dynamic.
00:53:41.199 --> 00:53:45.039
You know, it's do what's right, do the hard good when no one's looking.
00:53:45.199 --> 00:53:53.039
The hard, I think my wife's a West Point grad, and it's the do the hard right over the easy wrong or some permutation of that.
00:53:53.199 --> 00:54:06.400
And so we've got a mission-oriented guy that's gonna recognize the right kind of person, and then because he's done it, he's gonna also very easily say you have the operational and capital capabilities to do this.
00:54:06.719 --> 00:54:10.400
This is not the easiest franchise model, to be sure.
00:54:10.639 --> 00:54:17.599
So then it's up to us to do the things that make this replicable, scalable, and consistent.
00:54:17.760 --> 00:54:31.760
And so that means that a lot of the things that we do from a, like for instance, a coaching perspective, that is a centralized function that we do so that all the franchisees can rely on us to consistently deliver good coaching.
00:54:32.079 --> 00:54:37.840
If you said to every coach, go or excuse me, every franchisee, go figure out coaching, yeah, you would have shit all over the place.
00:54:38.000 --> 00:54:38.320
Oh my god.
00:54:38.480 --> 00:54:39.280
It wouldn't be very good.
00:54:39.599 --> 00:54:50.719
So there's some other things like that that that we I think we've got the right approach to the things that need to be centralized, that we can create consistency around, that are key leverage points for your business.
00:54:50.880 --> 00:54:52.159
We will do that.
00:54:52.400 --> 00:55:00.480
And then the things that you have to do on the ground as a local franchisee, we want to make sure it's very clear and we help you where we need to.
00:55:00.800 --> 00:55:05.679
Yeah, and from the it's awesome, from the the client consumer standpoint.
00:55:05.840 --> 00:55:07.840
I mean, who who doesn't want this, right?
00:55:08.000 --> 00:55:12.159
So it's it's gotta be, I mean, it's gonna come down to discretionary income affluence.
00:55:12.239 --> 00:55:20.480
So, like what you know, if someone, I mean, if you gave a range of someone would invest in a human not health location annually, what what do you think they'd be looking at?
00:55:21.280 --> 00:55:24.239
Well, we we have multiple memberships.
00:55:24.480 --> 00:55:30.559
We have a membership everything from$3,200 a month down to$200 a month.
00:55:30.719 --> 00:55:32.639
Okay, and that's a big difference.
00:55:32.880 --> 00:55:39.519
I will say what we deliver for$200 a month is incredibly unexpected and it's way more than people expect.
00:55:39.679 --> 00:55:39.920
Okay.
00:55:40.079 --> 00:55:54.400
And what we deliver at that higher level, it is it is, you know, there are these sort of longevity clinics out in the country where you walk in and it's$100,000 just to be a part of the clinic, and then you pay for everything on top of that.
00:55:54.800 --> 00:56:05.920
So even at$3,200 a month, which is a little less than$40,000 a year, we have in fact democratized that high-level concierge functional medicine dynamic.
00:56:06.000 --> 00:56:15.679
And I would say that show me any offering out there at that high level, what we deliver is greater and more nuanced and more specific and personalized than the other stuff out there.
00:56:15.760 --> 00:56:17.199
So we're very proud of that.
00:56:17.440 --> 00:56:27.119
But to be quite frank, the thing that wakes me up and gets me excited every morning is the idea that that is actually the precursor to bringing a lot of that to the masses.
00:56:27.280 --> 00:56:37.840
So by doing that really well, it provides us the runway to continue to democratize things so that we can, number one, make that more affordable and accessible and bring that price down.
00:56:38.000 --> 00:56:47.440
But for the different membership levels below, that does give some coverage for why we can do these other things in a much more democratized way.
00:56:47.599 --> 00:56:58.639
So at that$200 level, I would say if you don't think that your health and wellness is worth$200 a month, then you're not a human and you're probably not the right client.
00:56:58.880 --> 00:57:10.800
Um if you don't, and I always use the analogy, you want to say the analogy metaphor of you should not know more about the chemical composition of your pool than the biology of your body.
00:57:10.960 --> 00:57:32.400
And so at that lower level, you're getting a number of rich diagnostics, you're getting a plan, you're getting a very specific thing that a coach gives you, you're you're continuing to do that, you're making sure that you don't have any of the the uh you know apocalyptic horsemen, so to speak, of cancer, cardiovascular disease, dementia, you know, those things coming.
00:57:32.559 --> 00:57:32.719
Yeah.
00:57:32.880 --> 00:57:35.599
And like I said, you get a personalized protocol.
00:57:35.760 --> 00:57:59.199
And and the only difference between the different levels of membership is what level of physician, medical practitioner, how much coaching, and some of the really deeper diagnostics, but uh even at the lowest level, you will have exponentially more knowledge about what's happening in your body.
00:57:59.440 --> 00:58:05.119
You will have a plan, and you will have something that you can act on and make your life better.
00:58:05.440 --> 00:58:12.880
Yeah, I mean, Jimmy, even at the you know, forty thousand dollars a year, that's a big step down from some of the point.
00:58:13.039 --> 00:58:15.119
You know, I've seen a quarter million a year, right?
00:58:15.199 --> 00:58:16.800
I mean, you're I'm sure you've seen more, right?
00:58:16.960 --> 00:58:22.480
And yeah, and some of the and some of these like it's at a hundred thousand dollars a year, they're not even retail, it's not even brick and mortar, you're not walking in anywhere.
00:58:22.559 --> 00:58:24.719
It's all never come in, it's all virtual.
00:58:24.960 --> 00:58:25.280
Yeah.
00:58:25.440 --> 00:58:30.719
So it's uh it is it's a big step in this particular you know category of of preventive health.
00:58:30.800 --> 00:58:31.280
It's really great.
00:58:31.360 --> 00:58:39.039
So last question for you, Jim, that I always ask people is how, you know, as an industry, if if people are listening or they want to get involved or whatever it may be, what do you what do you need help with right now?
00:58:39.119 --> 00:58:41.360
What would you like to hear from people about what's critical?
00:58:41.760 --> 00:58:42.559
A bunch of things.
00:58:42.639 --> 00:58:46.320
I mean, obviously we want as many human arts as possible.
00:58:46.480 --> 00:58:50.559
Like we've you know, got 1,800 people that have signed up on our waiting list.
00:58:50.800 --> 00:58:51.840
We'd like more.
00:58:52.079 --> 00:58:54.559
We are gonna be all over the country.
00:58:54.719 --> 00:58:59.840
You know, we have a variety of partnerships with some corporate partners, with some affinity groups.
00:59:00.079 --> 00:59:06.400
We're working on some partnerships with some traditional players, you know, in the hospital space.
00:59:06.559 --> 00:59:10.400
And and so we really want to attack this from all angles.
00:59:10.639 --> 00:59:18.480
So on an individual level, we'd love you to come to humanhealth.com and figure out how to interact with us.
00:59:18.719 --> 00:59:24.719
We'd love for folks to get involved in the Austin Clinic and then get involved in the clinics around the country as they open.
00:59:24.960 --> 00:59:33.840
We'd love for corporate partners to be thinking about this as hey, this is a different approach to making people healthier and more productive.
00:59:34.320 --> 00:59:46.000
Maybe instead of some of these other perks that we have, maybe this would be a a good sort of perk to give to our employees and our executives, and we have some programs around that.
00:59:46.159 --> 01:00:03.519
And then once again, to some of the hospital executives and executives in the traditional medical space, how can we get past this perverse set of incentives on the traditional medicine side and make proactive preventative health a bigger part of what happens on that side?
01:00:03.679 --> 01:00:11.440
Because we don't view us as competing, we view that as a model that, to be quite frank, I don't think is the sick care model.
01:00:11.519 --> 01:00:20.480
I don't think it's as good as it can, but we would like to push them and and and put some of Humanaut over there, and we'd like to take the best from over there and bring it into Humanaut.
01:00:20.880 --> 01:00:24.239
I think those are the the three big buckets of ways.
01:00:24.320 --> 01:00:26.880
But I try to be very generous with my time.
01:00:27.119 --> 01:00:34.000
I I talk to people all the time that are in some way or another interested in the health and wellness space.
01:00:34.159 --> 01:00:43.679
And so I would also say if you have an idea, we don't pretend to be, you know, smart, so smart that we don't want to listen to other folks' ideas, reach out to me.
01:00:43.760 --> 01:00:50.000
I mean you can find me on LinkedIn and I do a pretty good job of of interacting with as many people as possible.
01:00:50.320 --> 01:00:51.039
Yeah, awesome.
01:00:51.119 --> 01:00:56.320
And you know, something we didn't we've we touched on here, which we don't have time to cover today, but just that the team that you put together.
01:00:56.400 --> 01:01:10.719
I know you're very proud of like the elite pedigree of yeah, I would suggest people go to the website and kind of look at the team you put together because having lunch with them, I was just, you know, once again sitting there and being like this is a pretty incredible, impressive group of people and humble and nice and kind, right?
01:01:10.880 --> 01:01:17.199
So there was there was very little ego at the table, and we were talking about things you don't normally talk at lunch, like sexual health, and yeah, it's really funny.
01:01:17.440 --> 01:01:31.360
Well, I always tell the story about our CTO, he's like an example, and I would say you could work with Tony for a year before you realized he went to Harvard Business School and he was a Cornell engineer and he did all these things and he sold these companies.
01:01:31.599 --> 01:01:42.480
And that's kind of once again the the thought is that you know he's smart, you know he's kind, you know he's funny, he doesn't need to tell you, you know, and and that is kind of my screen for things.
01:01:42.639 --> 01:02:00.159
And and yeah, if if if anybody that was a human not were sitting at that lunch today and didn't enjoy that conversation interacting with these very real humans that really do care, then I would say that's a you problem because it's it's I'm having so much fun.
01:02:00.320 --> 01:02:11.760
I don't think I've ever had as much fun at a business, and uh and that's no knock on restore or I go you go or anything because oh man, I tell you, those were so awesome as well.
01:02:12.000 --> 01:02:15.599
But this is I don't know, it's just it's really great.
01:02:15.760 --> 01:02:24.559
I think we've kind of known that we we had a venture fund that said, man, normally when we invest in a company, the first thing we do is try and up level and professionalize the team.
01:02:24.639 --> 01:02:28.880
It's like I don't think that we should touch the team.
01:02:28.960 --> 01:02:31.280
Like you've done that, and so it's pretty good.
01:02:31.360 --> 01:02:32.800
And I I appreciate your compliments.
01:02:32.960 --> 01:02:34.079
I appreciate you coming.
01:02:34.639 --> 01:02:37.519
I appreciate you being open to trying these things.
01:02:37.679 --> 01:02:47.519
I know you have access to a lot of different folks in the fitness and wellness and health industry, and and so I'm I'm humbled that you would come and and and do this with us.
01:02:47.679 --> 01:02:56.880
And I am looking forward to a trail run in Whitefish in the in the coming months where you are like, man, thank you.
01:02:57.039 --> 01:02:58.400
Like this is really great.
01:02:58.480 --> 01:03:02.800
And I'll be saying hey, right back at your brother, because I did the same thing to my knees.
01:03:03.119 --> 01:03:04.320
So that would be really fun.
01:03:04.480 --> 01:03:05.519
Uh the pleasure's all mine.
01:03:05.840 --> 01:03:06.639
It's been a total honor.
01:03:06.800 --> 01:03:07.679
Thanks for inviting me here.
01:03:08.000 --> 01:03:09.519
Yeah, ladies and gentlemen, Jim Donnelly.
01:03:09.599 --> 01:03:10.000
Thank you for doing it.
01:03:10.159 --> 01:03:10.320
Thank you.
01:03:10.400 --> 01:03:10.559
Thank you.
01:03:10.639 --> 01:03:11.119
I appreciate it.
01:03:11.199 --> 01:03:11.360
Yeah.
01:03:11.519 --> 01:03:12.559
It's great.
01:03:13.039 --> 01:03:14.880
Hey, wait, don't leave yet.
01:03:15.039 --> 01:03:20.159
This is your host, Eric Malzone, and I hope you enjoyed this episode of Future of Minnesota.
01:03:20.320 --> 01:03:23.360
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01:03:23.519 --> 01:03:26.559
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01:03:26.719 --> 01:03:27.599
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01:03:27.840 --> 01:03:34.320
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01:04:03.840 --> 01:04:05.280
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01:04:05.599 --> 01:04:07.920
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01:04:08.000 --> 01:04:08.480
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