ABOUT THIS EPISODE
How do you grow to 700 doors in two years with zero marketing spend and no BDM? Doug Moe, owner of Touchstone Property Management in Portland, did exactly that, and the real cost, he says, wasn't marketing. It was his own time.
- 00:00 - Intro
- 01:00 - Doug’s Growth story
- 08:11 - The Sales and Onboarding Process
- 12:16 - Declining doors
- 14:00 - Sponsor - Haven AI
- https://www.usehaven.ai/peter-lohmann
- 15:30 - Sharing Talking Points with Crane members
- 17:22 - Rent expectations
- 21:50 - Getting to 700 doors in 2 years
- 31:11 - Sponsor - Enterprise Bank & Trust
- https://www.enterprisebank.com/business/property-management
- 32:36 - Fixing bottlenecks
- 38:22 - Churn
- 42:34 - Doug’s tech stack
- 48:26 - Prospect meetings
- 53:46 - Doug’s AI use
- 55:57 - Commercial management
- 59:49 - Doug’s experience with Crane
- 01:03:10 - Get in touch with Doug
We dig into his onboarding call (sometimes 2.5 hours) that happens before the PMA is even signed, a screening process that's led him to turn away 50 to 100 doors' worth of owners who weren't a fit. We also cover his commercial management approach, why he still uses old-school lockboxes after a decade of remote showings, and how he's using Claude with a shared team workspace for SOPs, scorecards, and CAM reconciliations.
Doug also explains why a waiting list cost him more clients than it won him, and what a Crane mastermind changed for him outside the business.
Doug on LinkedIn: https://www.linkedin.com/in/doug-moe-7a556542/ Touchstone Property Management: https://touchstonepdx.com/
Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.
