Why Your Offer Isn't the Problem

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Episode 37 i don't know why i say the episode numbers
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when i start now it just seems to feel like i don't
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know i could add some more gravitas to it like i'm i'm
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doing it man i'm putting the effort in and i really am and i'm really hoping
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that people are enjoying it today i want to bust out one of the most common
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things right that i hear when someone's business isn't where they want it to
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be my offer needs work i hear that all the time my offer needs work Steve, my landing page sucks.
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All right. So they go back and they rebuild the program. They restructure the package.
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They'll rewrite the sales page 100 times over, right? Landing page hell.
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And then they wonder why nothing has changed. The results stay the same.
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And here's the truth, that it might set you free. It might also piss you off
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and make you want to turn off the episode.
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You know, that set your offer probably isn't the problem. Your visibility is.
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Right an imperfect offer that people can
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see will always outsell a perfect offer
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that's invisible every single day of the week every single
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day and look i'm not saying here that your offer doesn't matter it totally matters
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it absolutely matters but there's a sequence here and most business owners are
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getting it backwards they're over engineering the product and they're under-investing and getting seen.
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So you spend all this time and energy building this amazing,
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amazing product in crickets.
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That sucks, but let's think about it this way.
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If 10 of the right people actually saw what you do this week,
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would any of them want it? Answer that honestly for yourself.
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If the answer is yes, you have an offer.
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You also have a visibility problem.
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If you answer no, well, you got to go back to the drawing board,
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right? If you don't have something that people would even want,
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well, then you got to get back to the drawing board and start over.
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That's fine. But this is for the people that said, yeah, I have an offer.
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But then nobody's saying it. Nobody's engaging it. So how do we fix the visibility?
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Well, there's a lot of ways that we could fix our visibility,
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right? Number one, you show up consistently in the places where people are.
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Might be LinkedIn. Could be X, could be Instagram, could be TikTok or YouTube,
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could be somewhere else. It could be Medium.
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If you're an article writer on Medium, it could be a million other places.
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Could be the podcast. Maybe it's your emails. You know, you talk about the problems
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your clients are dealing with.
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You share your thinking. You stop hiding all the good stuff behind a paywall
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that nobody's found yet.
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Like if you put everything behind a wall and nobody knows it's there,
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then nobody knows you're there.
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Think about that for a minute. If you hide all of your content behind paywalls
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or you hide all your content behind private one-on-one consulting and one-on-one
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meetings and one-on-one this and sign up for that.
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And there ain't nothing out there for the universe to know who you are or what
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you are or what you can do.
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You've got no visibility, man. And you're just, you're in the shadows.
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You're not even building in secret.
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You're building invisible. That's really bad. That's an invisible offer. I'm going to be mad.
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So here's this week's move. Here's what I want you to do.
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I want you to reach out to three people in your network who can either use what
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you do or refer you to someone who could.
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Not a sales pitch, just a regular conversation. Just, you know,
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visibility starts in conversations. So just open up conversations to people that you know.
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Don't sell them. We're not talking about making a pitch here.
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Just reopen the conversation with these people. Start talking to them again.
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Like, be seen. Be alive. Because your offer is probably fine.
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But you got to get it seen. And if you just sit quietly on LinkedIn all day
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and just look at other people's shit and just click like, nobody sees you.
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Nobody remembers who's individually liking them. That's bizarre to even think
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that that could be a reality, especially with anybody who's got some traction on their account.
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If they're getting hundreds of likes and comments and whatnot,
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they absolutely don't see you.
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So get seen, okay? And here's the riff of the episode. We're going to keep this one short and sweet.
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An imperfect offer that gets seen beats a perfect offer that's invisible every time.
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Put that one in your pipe and smoke it, folks. I'm Steve Lichtman.
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This was unfiltered and unshakable. And as always, thank you so much for being here.