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00:00:05.677All right guys episode 38 here and i want
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00:00:08.597to go a little deeper on the ai conversation today i'm
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00:00:12.037going to do that too so this is going to be way more ai content because i'm
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00:00:17.097diving two feet deep like a lunatic for a while now you know i'm i'm deeper
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00:00:21.477than i've ever told anybody with it or ever admitted to it even when i was anti
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00:00:25.597it because i wasn't anti ai i was anti the way people were presenting their
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00:00:30.357their ai solutions the way people were presenting their oh look at me on chat GPT.
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00:00:34.737I had to make three social media posts for me, you know, and they put no content in there or context.
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00:00:38.397That's why I always was shitting on it for years because the people that are
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00:00:40.857stupid were just the lazy people were just making a mess out of it.
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00:00:45.677But my number one concern I hear when I bring this up is, but I don't want to
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00:00:47.837sound like a robot with AI.
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00:00:52.777And look, that's a totally valid and completely fair concern because we've all
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00:00:56.457seen AI content out there that reads like it was written by someone who's never
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00:00:58.177in their lifetime had a human conversation.
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00:01:01.517Like they lived literally in a bunker like they're in the
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00:01:04.217tv show fallout and they they just came out of
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00:01:07.557their freaking bunker you know it's buzzword
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00:01:11.057soup fake enthusiasm m dash is everywhere the
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00:01:14.097posts that start with things like in today's fast-paced world
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00:01:16.877we all have heard and seen this bullshit up and down
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00:01:20.177our linkedin feeds and on our social media feeds everywhere and
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00:01:24.737that stuff is everywhere and it's killing the feed but
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00:01:27.837here's what i want you to understand that's not
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00:01:31.217what ai has to produce at all that's what
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00:01:34.737lazy ass prompting produces that's when
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00:01:37.957you when you use ai without giving it any context without
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00:01:41.837telling it who you are and without feeding it your actual ideas hell
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00:01:46.077of course it's going to sound generic and sound like crap it doesn't know you
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00:01:53.757and the fix is simple but most people skip it you have to give ai your voice
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00:01:58.437first right that's what building a digital twins all about.
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00:02:05.262Here's how. Before you ask AI to write anything for you, I want you to tell it three things.
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00:02:10.482I want you to tell it who you are, who you help, and I want you to tell it how
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00:02:14.842you naturally talk, casual, direct, no jargon, maybe a little rough around the edges.
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00:02:18.622And then lastly, I want you to give it a sample of stuff you've already written
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00:02:20.082or said that sounds like you.
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00:02:24.802So give it some podcast that you're on. Give it some content that you've written. Give it your book.
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00:02:30.822Give it something to actually work off of. Then when you ask it to draft something,
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00:02:35.502it's working from your material in your voice. You still got to clean it up.
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00:02:39.182You still have to add specific stories, real moments.
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00:02:44.642But now you're editing a draft that's at like 70, 80% instead of staring at a blank page.
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00:02:50.864And look, the goal is never to let AI replace your voice. It can't.
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00:02:54.664It can never fully replace you. No matter how hard people try,
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00:02:59.484I'm not into that. The goal here is to stop letting the blank page silence you.
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00:03:04.764It's taking ideas out of your head and putting them onto paper and turning it
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00:03:08.684into something that can make it happen for you to get your words out to the
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00:03:11.384world so you're not in the darkness, you're not in the shadows,
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00:03:12.484you're not silent anymore.
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00:03:15.324So what I want you to do is try this today.
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00:03:20.924Open up whatever AI tool you use, I could care less, paste a paragraph of something
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00:03:25.464you've written before and say, write in this style, see what it gives you.
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00:03:30.724You'll realize that it's going to give you something better than maybe you've gotten in the past.
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00:03:34.964And then you adjust it from there. And it only takes one session to start pushing
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00:03:36.404it in the correct direction and getting it right.
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00:03:40.404You'll make a separate project, upload the files to that project from your other
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00:03:41.444things that you got going on,
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00:03:47.564and just start really working AI into a system that is an extension of you and
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00:03:52.164a beneficiary to the work that you've done in the past that helps you create
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00:03:53.964faster work for yourself in the future.
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00:03:58.844It's how you scale yourself. It's really easy once you start putting the work in. And it's not a lot.
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00:04:02.924So the riff of the episode today is going to be this. AI doesn't steal your voice.
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00:04:09.204Lazy prompting does. So give it something real to work with. Right?
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00:04:13.884Artificial intelligence. It's artificial intelligence.
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00:04:18.344Why do we keep forgetting that we're still the,
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00:04:22.604part that's not artificial we're the human part we still have to add the human
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00:04:25.764voice to it we're always going to have to add human voice no matter how good
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00:04:29.124it writes as us never going to know every story in your head,
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00:04:32.564and that's what you have to start bringing out or at least start recording them
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00:04:36.224all and then putting all those stories into your AI system then you might get
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00:04:40.444closer to something but man I can't even fathom having to talk that long,
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00:04:45.384so look I'm Steve Lichtman it's unfiltered and unshakable thank you so much
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00:04:47.344and i will see you in the next episode.