WEBVTT
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Hello, everybody.
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Welcome to another episode of OpsCast.
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Brought to you by MarketingOps.com and powered by the MoPros.
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I am your host, Michael Hartmann.
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Joined today just by our co host, by the co host, Naomi Liu, Mike Rizzo.
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Please.
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It's been a while, so let's, like, really, like, say hello.
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It's been a long time.
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Woo
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hoo!
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I mean, somebody was being really lazy.
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I'm just kidding.
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That would
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be
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me.
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I'm just kidding.
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No, like Michael has been super busy and, uh, I'm thrilled that we all get to chat again, even though I sound like this.
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I was
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just going to say, sounds like you had like a, like a wild weekend or something like that,
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you know?
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Yeah.
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But definitely a wild week.
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It's odd that it's like caught up to me like a full week later.
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But
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so for those listening, maybe.
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At a different time, right?
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A week later.
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This is a week.
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We are recording this literally a week from the last, in fact, it may be almost exactly at the time when we sort of wrapped up MOps-Apalooza 2023.
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That seem about right?
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Yeah.
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Yeah, it was right about, yeah, it was like roughly like an hour, hour or so.
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Yeah.
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One week ago.
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Crazy.
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It was a crazy event and my voice has all of the things to say for it.
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That's,
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this is your hangover.
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This is
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my hangover.
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What happens in Anaheim stays in Anaheim.
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Is that
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that is exactly why we don't host it in Las Vegas.
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Oh, I can't even imagine what it would have been like in Las Vegas.
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So anyway, well, so we were, we thought we'd just get the three of us together just to do a recap, like, you know, the inaugural MOps-Apalooza.
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Um, I don't know.
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I think, why don't we just like, maybe go around, right?
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First impressions, like general impressions about the event.
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Um, who wants to go first?
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I can go.
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I
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mean, I, I, I mean, I think, I feel like I knew what to expect because, you know, Mike and I, and all, all three of us really have, Spent quite a bit of time over the last little bit talking about the event and preparing for it and reviewing speakers and preparing for our own sessions and whatnot.
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But I think it wasn't until you get there that you're like, wow, like one of the things that really struck out, stuck out to me was, you know, the fact that you could mention something that you were going through on a career or work level and you didn't have to explain any type of context or what you meant by X, Y, Z, because everybody either had been through it.
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Going through it or expecting it to happen and it was just really great to be able to talk to people that just got it, you know, um, and also just connecting with people that, you know, I had talked to over our slack channel or just on LinkedIn and seen or engaged with, um, on other social platforms and had just never met in real life.
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And it was just great to kind of put a face to a name or put a face to a handle, I guess.
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And that was just something that I found.
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Thank you.
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Even more so than sometimes, um, just even attending conversations, just like that one to one, you know, direct personal conversation with folks, like either in the hallways or at, you know, the networking events or afterwards at dinner.
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That was just something that I really,
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really enjoyed.
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Totally.
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Well, why don't I go and then Mike, I'd love to get yours because you've got this very different perspective, right?
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This has been a full year of, you know, Word for you, but I think Mike coming in.
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I'd like you know me.
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I'm not sure I knew what to expect I was super excited, you know same like the same thing your last thing was what am I?
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Things I was really looking forward to which was getting to meet people in real life That I hadn't met or only met a couple of times and it just he would what what I walked away from it with Is it was great to meet all those people I hadn't yet in person, and yet I still miss some of the people that I really wanted to connect with in person, which tells me, you know, I think, um, a like people were in those sessions, which meant they were really, I think, really engaged with the content and the speakers and all that stuff.
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So I think that's a great indication.
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And it also means there's enough people there that it was just hard to connect with.
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People get everybody.
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So I think I think that was huge, which to me says a lot about where the profession is, too.
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I mean, I think the evolution of where where things have been.
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I mean, I think back to where the idea of community and what these things do started with me, you know, um, an email provider.
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Conference and then mark, you know, eloquent conference and the marketo conference and this had some elements of that, right?
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The connection, but it wasn't because it was sort of across.
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It was independent of the technologies and we had a lot of vendor vendors that were more sponsors and things like that, which is great.
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But I mean, it just felt like, like you said, Naomi, like there was just this really, um, common experience that we could all share.
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And help each other out.
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So that, that was huge for me.
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I came, came away super hyped, um, and, you know, looking forward to seeing what could happen with that.
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Yeah, no, thanks for, thanks for sharing that.
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Um, you know, for those that don't know, uh, despite our ability to stay connected on Slack all the time, Naomi and Michael and I don't actually get to talk that much.
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Uh, so this is, this is the first time that I've actually heard that.
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feedback from them as well.
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So, uh, just responding to it, like, and sharing a little bit about what I, what I heard, uh, from people while I was at the show, um, it was a lot, a lot of very similar sentiments, right?
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Like people walking up and just.
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saying how connected they felt instantly to everybody.
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Um, and, and, and in general, the, the sense that like there was the pressure was off there, they're just, it didn't feel like a high pressure environment, um, which I, I'd never actually stopped to think about, like that word came up a couple of times pressure.
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Um, and I never really stopped to think about the, that feeling when you go to these.
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Uh, bigger conferences that are led by, by vendors, right.
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Some of it, of course is pressure'cause like, you know, yeah.
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There's vendors that are trying to sell you things or, uh, reps that you wanna meet with or partners or you're trying to earn business yourself.
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Um, and, and while some people may have been at the conference to earn relationships and find leads and potentially clients, um, I think in large part the event itself felt more like a, Hey, we're, we're coming together.
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To like learn and talk and communicate and elevate in, in this profession, in this vocation.
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Um, and I don't know that we tried to like set that tone necessarily.
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Like, like, yes, it was a community led event.
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Um, yes, it's vendor agnostic, right?
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But maybe it was, that's all it took to try to help set that tone.
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Cause I certainly, I don't think any of us.
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On the marketing ops.com team, nor in any of our messaging did we try to like push that messaging out into the market.
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Right.
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But I think once you were there standing amongst peers, who, to your point, like I didn't have to explain myself and I didn't have to figure out if they were gonna try to pitch me something, um, I just instantly felt like, oh, now I can just talk to you and, and I know who you are.
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I know what you do and it's fine.
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Um, and I think that was just such a big win.
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You know, the last piece I'll share on this is, um, many folks got to meet Dan Mott, who's my co founder for the largely for the 1st time.
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Um, because we used to refer to him as the secret co founder, because he's been sort of hiding in the wings, helping build all this stuff with me, um, amongst all of our other leaders in the community to help shape what we're doing, but, um.
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He and I have talked a lot about, does the, the intimacy or that feeling of, um, connection break when we did 50 person summer camps.
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You know, we were, we all walked away from those events feeling really, really special.
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Um, and, you know, so far it seems like it doesn't really matter.
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As long as you put a whole bunch of people who practice the same area together and, like, maintain that, uh, integrity of, like, you know, this is for you and not for anybody else.
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Um, it seems like that doesn't break at all.
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In fact, it, like, it's amplified.
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Um, you know, to your point, Michael, like there were enough people there that it was actually hard to find everybody, right?
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Yeah.
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Um, which I will tell you was not the expectation we had two and a half weeks before the event.
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Well, I know, I know, you know, I talked about how, like, because I've.
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Worked for a few years in the event industry, especially coming out of covid, right?
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That there was this is pattern of late registration.
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So I'm super I think it's fantastic that you got all that sort of last minute rush and get people there.
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So for all those people who made last minute, uh, you know, plans to get out there.
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Awesome.
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Thank you so much.
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Yeah.
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Yeah.
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We appreciate it.
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But please, uh, try to try to get that ticket a little earlier.
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I just started
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earlier next year.
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Yeah.
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Yeah.
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Yeah.
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Save us all a little stress.
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Oh, man.
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It was good.
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Yeah, for context, folks.
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that are listening to this.
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Um, the, you know, our goal, our super stretch goal would have been 500 people in person bodies in the room.
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Um, we, the sort of like the target was about three 50.
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Um, I will tell you all two and a half weeks before the event, I sent an email out to the team who was producing it and setting up all the chairs, preparing the hotel for what our food order might need to be.
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All of the things that go into trying to prepare to house or host a number of folks and we had 175 people On the list Wow, and and the result was well, this is our event.
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So let's make the most of it We'll tighten up the room a little bit.
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We'll put up some pipe and drape We'll make it feel a little cozier, which is fine because we've done 50 people.
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We know what that's like.
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It's no big deal.
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Um, but let's go, you know, this is going to be our event.
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Well, uh, you all blew my socks off and showed up, uh, and we ended up almost doubling.
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We were at 330 people, um, which is mind blowing to me that, that, that much happens in the last couple of weeks.
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And everybody said that it would happen that way.
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Um, but if you can't hear it in my voice and I think you can, um, holy cow, that's a really stressful journey to go on and I don't recommend it
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for anybody.
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Yeah.
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Uh, putting on an event is not for the faint of heart these days,
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but yeah, but ton of fun.
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And we're, we've learned a lot.
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Um, the feedback is coming in from our survey right now.
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We're learning even more and, uh, I think next year will be.
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You need better food.
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You need better food and drinks, Mike.
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That's all you need.
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Basically,
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I need to have a lot better food and drinks.
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Um, I also need to get more bathrooms, um, apparently.
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So, so we'll figure that
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out too.
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I don't really know what to say about that.
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It's
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okay.
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I mean, look, look, you pick these venues for the best that they are.
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Right.
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And I love that it was next to Disneyland and people got to go.
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I was getting text messages from people that were at Disneyland before the conference started, like so thrilled that they got to come to Southern California where the weather, weather was beautiful.
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And that was fantastic.
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Yeah.
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That was great.
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What, what, so that was sort of big picture impressions.
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Any, like, More significant takeaways from from all that.
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I can go first.
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I mean, I thought to me, um, the bookends, right?
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So Scott Brinker and then Juan Mendoza kind of beginning and end I think if you think about what they both talked about, right one was talking about, you know What's going on in the tech industry and the other one was talking about some of these innovators are out there Many of them like I had never ever heard of right?
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I mean there were a few on that those lists in the shortlist that were there but I was like Blown away at some of the really creative stuff, especially outside of the U.
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S.
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Right.
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I mean, I love that it was international.
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Um, but to me that like that, like that part of it, the A.
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I.
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Martech and where it's going, what's happening kind of outside of the kind of core stuff of marketing automation or CRM, where I think there's really not been it in general, right?
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Not a huge amount of innovation happening directly in those organizations.
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And from my perspective, there might be a few outliers here and there.
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So I think that was a big takeaway is like, what all is going on there?
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Cause I've been, truth be told, like sort of skeptical or, you know, kind of.
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Not totally wild about what's going on with AI or generative AI or machine learning and all that, like where it could play, but I'm, I think I'm more intrigued now by where that is.
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And then also I think it goes back to this, like the, I think so much of what people think about marketing ops has to do with Martech, but knowing how many sessions there were that were not about Martech.
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Really even at all, right.
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They might, there's privacy stuff.
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There was stuff about leadership, how to communicate with CMOs.
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Um, you know, how to, how to navigate your career, like all those things.
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I don't think that's maybe one of the big things, right.
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That you didn't necessarily get at some of these vendor hosted events.
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So to me, like the, the opportunity there to really help the profession again, become, um, you know, elevate it in terms of where it stands, I think is a huge, huge win.
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Yeah, I definitely agree.
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Naomi, do you want to tack on to anything else there?
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Yeah.
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Um, I mean, speaking of 1, this is a bit of a sidebar, but he came up to me at the, at the, um, at the event and was like, Hey, Naomi, nice to meet you.
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You know, I'm the reason you're here.
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Uh, or you're the reason I'm here and, uh.
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I was like, I'm sorry, what?
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And he's like, yeah, don't you remember you, you, you, uh, responded to my, my DM on Twitter and I'm like, I did.
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And I don't really use Twitter.
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I think, you know, I'll, I'll be responsive if someone sends me something, but it's not a, what is Twitter?
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Yeah, I know.
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I'm sorry.
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Right.
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Um, you know, and, uh, I, I had to actually go back and dig through, but he was like, yeah, uh, you followed me on, on Twitter and I sent you a DM and normally nobody replies to me, but you did.
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And, and, and you said, Hey, I'm going to connect you with Mike Rizzo.
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And so you started a thread with us.
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And I actually went back and looked at it.
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And I actually, I did, I completely forgot this was in June of 2021.
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And he's like, yeah, and then Mike and I connected and we developed a relationship and then I'm here.
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I am.
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I'm here because you introduced me to Mike.
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So you're welcome.
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Mike.
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Yeah.
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And everybody else.
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Thank you.
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Naomi, uh, that's pretty funny.
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I, I, I remember you'd shared that with me briefly, like towards the end of the conference or whatever, like, I totally forgot that, too.
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I
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forgot, too.
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I actually went back.
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I just sent a screenshot of the conversation into our slack thread.
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But, yeah.
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Oh, that's awesome.
00:16:16.050 --> 00:16:16.420
Yeah.
00:16:16.800 --> 00:16:17.980
Juan's a great guy.
00:16:18.050 --> 00:16:25.490
Um, very passionate about just like, like being a journalist in our space.
00:16:25.770 --> 00:16:32.850
But like, um, you know, trying to avoid a bias as much as he can, like, everybody ends up with their own opinion, right?
00:16:32.920 --> 00:16:41.500
Um, and so he's naturally gonna skew one way or the other, mostly, like any writer will, but, um, I think he's, he's done a tremendous job.
00:16:42.321 --> 00:16:42.900
I do have
00:16:42.900 --> 00:16:46.270
to say, that one thing that I did really...
00:16:47.035 --> 00:16:53.755
Notice at this event was how much, um, everybody wanted to elevate each other, right?
00:16:53.785 --> 00:17:00.005
There was not a sense of, uh, competition or, oh, you did this and how did you get that?
00:17:00.005 --> 00:17:04.506
And like, if, if it was ever asked in that way, it was more like, how can you help me?
00:17:04.526 --> 00:17:06.421
Like, How do you, how do I have that?
00:17:06.431 --> 00:17:06.760
Right.
00:17:06.790 --> 00:17:22.611
And just the free knowledge, share the free, um, elevation of your peers and not having that underlying tone of like competitiveness and everybody just wanting to elevate the entire industry and having that support.
00:17:22.641 --> 00:17:32.360
I just felt it was such a great vibe because you can sometimes get that at some conferences where people can be protective of their knowledge and of their circle and of their network status.
00:17:32.370 --> 00:17:32.770
Yeah.
00:17:33.006 --> 00:17:33.485
Exactly.
00:17:33.485 --> 00:17:35.026
And that just really was not the case.
00:17:35.066 --> 00:17:35.826
I felt here.
00:17:36.036 --> 00:17:38.135
It was like, let me introduce you to this person.
00:17:38.145 --> 00:17:39.715
Oh, you should totally meet this person.
00:17:39.725 --> 00:17:41.165
I'll make you this introduction.
00:17:41.165 --> 00:17:43.635
Like it was just, I thought that that was such a great.
00:17:44.225 --> 00:17:44.455
Yeah.
00:17:44.455 --> 00:17:53.526
I would echo that because my personal one was, you know, I got an opportunity to spend 30 minutes one on one with Scott Brinker.
00:17:53.961 --> 00:17:54.310
Right.
00:17:54.661 --> 00:18:06.110
Which, you know, I mean, if there's, if there's such a thing as sort of the, the, the founding father of the whole space, right, he may be, he'd probably be on the short list of people who get, get some credit for that.
00:18:06.600 --> 00:18:13.360
And, um, he was extraordinarily gracious and wasn't, he was humble.
00:18:13.971 --> 00:18:17.780
Um, we were actually talking because, uh, the company I was with.
00:18:18.270 --> 00:18:23.441
Um, when I was there no longer with, but, uh, was considering a move to HubSpot.
00:18:23.490 --> 00:18:30.510
But even with that, I think he's like, what really struck me is this, how he was like, yeah, I'm probably not the right person to ask all these questions you're asking.
00:18:30.510 --> 00:18:31.360
They were very detailed.
00:18:31.360 --> 00:18:31.570
Right.
00:18:31.570 --> 00:18:33.250
And he, but there are other people.
00:18:33.250 --> 00:18:34.840
And I thought that was huge.
00:18:35.641 --> 00:18:36.161
Yeah.
00:18:36.320 --> 00:18:36.681
Yeah.
00:18:37.330 --> 00:18:38.000
It's nice.
00:18:39.250 --> 00:18:45.961
You know, Scott clearly, like, first of all, he's just a tremendous supporter of.
00:18:46.191 --> 00:18:50.951
Of everything we're doing, and I can't think of enough for being involved with our community over the years.
00:18:50.990 --> 00:18:56.040
Um, and for him to be, to be able to do that with us, um, was just really an extra special.
00:18:57.225 --> 00:19:13.485
Um, but I love, I love that he, he's, it's at this level of the ecosystem and, you know, yeah, he works for HubSpot, but like, you know, just like everybody else there, even, even Michael, who did a presentation about.
00:19:14.006 --> 00:19:19.735
Uh, how to leverage some of the latest technology, um, for their Go-to-market motion at Workato.
00:19:20.066 --> 00:19:28.215
Yeah, he talked about using Workato to drive it, but like, you know, everybody understood like, no, that was some really cool stuff that you just showed me.
00:19:28.625 --> 00:19:34.056
Uh, and I, I get that I can go do this in Tray or Zapier or Workato.
00:19:34.115 --> 00:19:37.326
You just happen to work at Workato and this is what you're doing as a marketing ops professional.
00:19:37.326 --> 00:19:37.566
There.
00:19:38.050 --> 00:19:39.681
Like, I think it's that same sentiment.
00:19:39.691 --> 00:19:43.881
Like nobody's there to like, just sit there and hawk, you know, services and product at you.
00:19:44.221 --> 00:19:47.790
They're like, no, like let's, let's like actually push this stuff forward.
00:19:48.290 --> 00:19:54.961
Um, you know, I want to go back Hartman to what you were talking about, uh, a little bit ago around.
00:19:55.780 --> 00:20:11.141
Sort of like the, the landscape of what Brinker was talking about, um, from an AI perspective, and then sort of bookending it on the final, the second long day, I should say, um, with Juan and sort of the innovation in the space.
00:20:11.796 --> 00:20:26.735
Um, I think, you know, if you, if for those that are listening to this episode now, and if you haven't checked out the content, um, you know, the virtual content will be available for the next 6 months in our virtual portal and then available on marketingops.
00:20:26.735 --> 00:20:28.105
com moving forward.
00:20:28.105 --> 00:20:28.536
But there's.
00:20:29.171 --> 00:20:45.070
There's some really good stuff coming up from, um, Paul Wilson about just sort of like our, uh, vocational, almost like responsibility to like usher in the, the era of AI and MarTech together.
00:20:45.550 --> 00:20:51.830
Um, and you, you sit at this just sort of like beautiful intersection of these solutions.
00:20:52.336 --> 00:21:06.415
Um, where if you're, if you're aware of the unique nature of go to market motion and business process, um, and how technology can and should sort of connect together.
00:21:06.826 --> 00:21:16.405
Um, now, if you've got a, I sort of partner in crime, um, to, I don't know, put you up at like super.
00:21:16.740 --> 00:21:17.840
Status, right?
00:21:18.211 --> 00:21:27.780
Um, you, you can leverage a lot of this stuff in a way that many individuals in the field will not ever even start scratching at, right?
00:21:27.790 --> 00:21:42.490
Like, you sit at a very powerful intersection of business process technology and a, and a component of AI to sort of usher in the future of, of what, uh, this profession can actually do for businesses.
00:21:42.951 --> 00:21:47.790
So I would encourage you to follow Paul, um, check out those sessions.
00:21:48.435 --> 00:21:51.365
And then reach out to him because he has a lot to say on the matter.
00:21:51.365 --> 00:21:54.006
And I, I'm, I'm paraphrasing terribly.
00:21:54.405 --> 00:21:57.715
Um, but he's, it's a really special time.
00:21:58.985 --> 00:22:01.546
And then the last thing is.
00:22:02.230 --> 00:22:07.721
You know, Daryl, Daryl Alfonso, um, came in towards the end of our conference.
00:22:07.740 --> 00:22:09.431
He was our closing keynote on the final
00:22:09.431 --> 00:22:09.911
day.
00:22:10.240 --> 00:22:10.441
I don't know.
00:22:10.480 --> 00:22:11.691
Like I totally like that.
00:22:11.721 --> 00:22:13.671
Like there's been so much, like, how did I miss?
00:22:13.730 --> 00:22:13.931
I
00:22:13.931 --> 00:22:18.721
know, I know there was some, there were some like just awesome speakers.
00:22:18.780 --> 00:22:27.471
Um, you know, and, and we learned Wednesday, like doing a half day on Wednesday is a great model for 50 people in a room, but not a great model for 300 people in a room.
00:22:28.080 --> 00:22:32.441
Um, and so, you know, we'll, we'll change our pattern next year, probably, but.
00:22:32.935 --> 00:22:38.735
Um, but Daryl introduced the new pillars of marketing operations.
00:22:39.445 --> 00:22:45.336
Um, and I think it actually, when you think about the narrative that you were just talking about, Hartman, right?
00:22:45.365 --> 00:22:54.500
Like, hey, there's this, like, intersection that Brinker brings up around AI The next 10 years being super interesting.
00:22:55.060 --> 00:23:01.221
You've got all these fascinating innovators that are coming into the space still and, and doing some really cool stuff globally.
00:23:01.790 --> 00:23:07.441
Uh, and then you've got Daryl who's sitting there as a practitioner rounding us out and saying like.
00:23:08.076 --> 00:23:16.235
All of that's great, but like where we think about our career going and how we get there needs some sort of framework.
00:23:16.276 --> 00:23:17.816
And he worked really hard on that.
00:23:17.826 --> 00:23:24.635
And I think, I think what he produced was absolutely a step in the right direction.
00:23:24.645 --> 00:23:27.245
And I'm sure we're all going to iterate on it together with him.
00:23:27.725 --> 00:23:34.056
Um, but I'm really excited about like sort of centering a lot of our conversations around.
00:23:34.570 --> 00:23:46.480
I envision many of our conversations being around sort of that career path, the intersection of all of those things, um, and, and, and largely around the pillars that he's introducing.
00:23:46.480 --> 00:23:46.740
Now,
00:23:47.490 --> 00:23:49.391
I tend to agree with you.
00:23:49.391 --> 00:23:52.921
I think that's a next major step in the evolution.
00:23:53.641 --> 00:23:54.441
So I'm just curious.
00:23:54.441 --> 00:24:12.830
I mean, have you, Mike, maybe you're probably the best person to do this, but have you heard of anything that people have taken away from the conference and are already starting to apply some lessons learned to their, you know, the organization or what they're doing already or are planning on it in very certain near future?
00:24:14.201 --> 00:24:16.780
I've heard people drop comments about that.
00:24:16.790 --> 00:24:18.270
Like they didn't.
00:24:18.620 --> 00:24:19.540
I've just been reading.
00:24:19.901 --> 00:24:20.711
I shouldn't say I heard it.
00:24:20.711 --> 00:24:23.030
I've been reading that there's been commentary around.
00:24:23.030 --> 00:24:26.191
I actually learned something that I'm going to try to put into practice.
00:24:26.240 --> 00:24:31.971
Um, I didn't I didn't prod or try to dig in on what that thing might have been at this point.
00:24:32.060 --> 00:24:40.931
Um, and then I think in large part, people are sort of leaving me alone like, I keep getting messages from people like, have you recovered?
00:24:41.715 --> 00:24:42.655
Are you sleeping?
00:24:42.695 --> 00:24:43.806
Why aren't you sleeping?
00:24:44.776 --> 00:24:50.935
Um, so I think that's part of the reason why I haven't picked up on some of it too, is that people are just like, ah, get out of
00:24:50.935 --> 00:24:51.155
here.
00:24:51.735 --> 00:24:55.096
I have a feeling we're going to start to hear some of that in the near future.
00:24:55.645 --> 00:24:56.145
I agree.
00:24:56.975 --> 00:24:57.566
I totally agree.
00:24:58.256 --> 00:25:01.120
Um, So I'm curious.
00:25:01.120 --> 00:25:03.441
I know you're getting you're getting feedback right now, Mike.
00:25:03.441 --> 00:25:07.980
But, uh, you know, give you I think, you know, I've already talked, right?
00:25:07.980 --> 00:25:10.201
I don't think I've heard many negative.
00:25:10.461 --> 00:25:12.931
In fact, I don't think I heard any negative things about the event.
00:25:13.701 --> 00:25:15.770
I heard lots of different ideas of things.
00:25:15.770 --> 00:25:24.211
But, um, maybe we can talk about like what you see are like feedback on things you might do differently.
00:25:24.230 --> 00:25:25.800
And you talked about some of them already.
00:25:26.260 --> 00:25:31.750
Um, I for one would like to see, um, More tracks than what we talked about, right?
00:25:31.860 --> 00:25:44.421
Professional, like the, the kind of the career path stuff, learning, you know, these different skills that are required as you, you know, if you move up to be a people leader, or even if you, maybe there's multiple tracks that we have more of a kind of like the developer track, right?
00:25:44.421 --> 00:25:48.250
There's, you get, you stay in the engineering versus people leadership and so on.
00:25:48.790 --> 00:25:50.230
Like, I would love to see more of that.
00:25:50.240 --> 00:25:52.661
And then in general, right, just sort of tracks.
00:25:53.270 --> 00:25:59.780
So if you're interested in sort of a set, more of a general topic area, right, you can be geared towards.
00:26:00.381 --> 00:26:06.990
The sessions that apply to that, um, rather than spending a lot of time, kind of go like one by one to try to, to choose those.
00:26:07.020 --> 00:26:10.921
But really, I think that's, that's the one thing I would like to see.
00:26:10.951 --> 00:26:16.740
And then, um, yeah, I think, you know, just better food, Mike,
00:26:17.730 --> 00:26:18.350
just better food.
00:26:18.441 --> 00:26:19.211
I'm going to work on that.
00:26:19.270 --> 00:26:20.510
I'm going to call the hotel.
00:26:20.580 --> 00:26:22.411
If we, if we go back to the hotel, it's going to happen.
00:26:24.881 --> 00:26:26.030
What's your thoughts?
00:26:27.865 --> 00:26:45.905
Yeah, I mean, I, I feel like, I mean, aside from better food, of course, um, I feel like what something that I would have also like to see is a better way to connect with people aside from potentially just like.
00:26:46.336 --> 00:26:50.885
Walking into a group of people who are talking and then trying to introduce yourself.
00:26:50.885 --> 00:26:54.905
I thought, I think it would be interesting to be almost like a matchmaking session.
00:26:54.905 --> 00:26:56.306
That might be an interesting thing, right?
00:26:56.306 --> 00:26:58.245
So like maybe in the app you can sign up.
00:26:58.245 --> 00:27:08.725
I know I've been at events where at the app you can like sign up for a matchmaking, professional matchmaking thing, where you basically will put, be put into a group or a cohort of folks and you try to have lunch.
00:27:08.745 --> 00:27:12.766
Or during lunch, for example, there are tables where they're industry specific.
00:27:12.766 --> 00:27:18.350
So you sit here if you're in, Um, higher ed tech, you sit here.
00:27:18.350 --> 00:27:19.911
If you're in med tech, you sit here.
00:27:19.921 --> 00:27:22.850
If you know your small business, you sit, you know, things like that.
00:27:23.260 --> 00:27:32.330
Um, I think the event is small enough that you're still able to talk to people pretty directly and generally get a sense and know who's going and who everyone is.
00:27:32.360 --> 00:27:39.860
But as the event grows and, you know, I know you have some growth plans, um, like that will get harder and harder, right?
00:27:39.881 --> 00:27:42.860
Imagine next year you do get to your 500.
00:27:43.425 --> 00:27:44.526
That will become harder.
00:27:45.115 --> 00:27:46.276
Yeah, right.
00:27:46.276 --> 00:27:59.245
And then that kind of intimate feeling where it's kind of like a, uh, a big summer camp where you can't walk down the hallway without seeing somebody and stopping and having a chat with them becomes a little bit more difficult, which is.
00:27:59.711 --> 00:28:16.441
Not a bad challenge to have, but I think that if we are there to network with like minded people and learn from them, a lot of the things that, a lot of the great takeaways that I had too, was even just in passing conversations with somebody in front of a door as I'm walking into another session.
00:28:17.530 --> 00:28:21.681
Yeah, I, I like the idea of doing it based, having those like topic area tables.
00:28:22.681 --> 00:28:24.830
I think I think that provides an opportunity.
00:28:24.980 --> 00:28:32.020
I mean, I guess I've never really, I guess that all three of us are lean more towards extroverts than introverts.
00:28:32.421 --> 00:28:35.520
Maybe, maybe I'm misinterpreting, which is easy to do.
00:28:36.020 --> 00:28:38.050
But I think people are introverts, right?
00:28:38.050 --> 00:28:38.770
It's a lot harder.
00:28:38.790 --> 00:28:46.590
So if there's ways to make that happen that make it less, um, intimidating, then we should, you know, that's a great idea for that.
00:28:47.256 --> 00:29:18.461
Yeah, yeah, um, I totally agree, um, I would, so, you know, a couple, just like, riffing, riffing publicly with, with the two of you, and for those that'll listen to this now and in the future, like, um, you know, I think a couple of things, one will be, um, trying to facilitate the networking aspect of it all, um, there's, there's a thing called brain, brain dates, That you can, uh, put into your events.
00:29:18.510 --> 00:29:23.730
Um, so that'll probably be like one of the few times I call out like a vendor specifically.
00:29:24.080 --> 00:29:30.100
Um, but, uh, we will likely try to find a sponsor to support that.
00:29:30.131 --> 00:29:38.911
Um, it's a really unique way to like go, uh, source someone that is looking to have a conversation on a similar topic as you or, or what have you.
00:29:39.320 --> 00:29:40.020
Um, but.
00:29:40.540 --> 00:29:55.691
I've, I've experienced them at Sastr before, um, in a few other places and in large part, people find that a very rewarding experience and a very seamless one to try to find other folks that are sort of, uh, you know, in their space.
00:29:57.975 --> 00:30:09.965
To the idea of tracks, um, you know, the, the funny thing is, like, on our speaker intake form, we proposed about, like, you know, like, essentially, like, submit to speak, right?
00:30:10.375 --> 00:30:15.306
Uh, we proposed roughly, like, 4 categories or themes that things could fall into.
00:30:15.846 --> 00:30:23.036
Um, and, and, like, regardless of that effort, uh, we still got, like, a slew of tons of different things.
00:30:23.036 --> 00:30:42.721
And by the end, uh, the committee, Naomi included, Uh, selected all of the sessions that we thought would be the most interesting and most impactful, um, and, and my team, Dan and everybody else who was trying to promote the event said like, how do we group these so that we can like, you know, say like, Hey, here's this like track of stuff you could go learn about.
00:30:43.201 --> 00:30:50.070
And I was like, have at it, good luck because I have no idea they're all so good and like, yeah, there were a couple of things, right?
00:30:50.070 --> 00:30:52.971
Like career development might've shown up once or twice.
00:30:53.480 --> 00:31:19.110
AI might have shown up once or twice, but then it was like, there was every topic under the sun, which I think is illustrative of like, The function and the breadth and like the things that we need to talk about now, that doesn't mean that we shouldn't try to facilitate tracks and trying to make it easier to navigate as an attendee, but it was very difficult to try to lump if I gave you the breakdown of their descriptions and their titles.
00:31:19.310 --> 00:31:19.840
No, I
00:31:19.840 --> 00:31:21.860
remember now that I was like,
00:31:22.161 --> 00:31:23.560
man, how do I do this?
00:31:24.810 --> 00:31:25.941
Uh, not a critic.
00:31:26.221 --> 00:31:27.800
My feedback was not a criticism.
00:31:27.800 --> 00:31:28.310
It was just more.
00:31:28.310 --> 00:31:29.171
Oh, no, no, no.
00:31:29.171 --> 00:31:30.600
I took it very constructively.
00:31:31.020 --> 00:31:40.490
Um, but yeah, as I think back about the topics I saw, like, I actually had a hard time choosing, you know, competing things because there were multiple things I'd want to go to.
00:31:40.540 --> 00:31:41.090
I had a,
00:31:41.110 --> 00:31:42.800
like, the whole committee had a hard time choosing.
00:31:43.600 --> 00:31:49.691
There were so many good submissions that we, I mean, we had 120 people submit to speak.
00:31:50.151 --> 00:31:58.961
And we divvied those out across the four of us to try to figure out, you know, what we wanted, what we wanted people to sort of potentially learn or walk away with.
00:31:59.030 --> 00:31:59.300
Right.
00:31:59.340 --> 00:32:04.610
Um, and so I think, you know, it's a good learning though, in general, cause like, you're not alone, right?
00:32:04.641 --> 00:32:27.000
The feedback that's coming in, there's a desire to have a little bit more of a theme, even like, how do we, Um, right size, like junior sort of content versus mid or senior level content, because the challenges we're experiencing as, you know, director on up feel pretty different than the ones that we're experiencing maybe when we're entering the role, right?
00:32:27.000 --> 00:32:35.870
And so, um, trying to figure out how to like work with our speakers to say, well, who are you, who are you intending this message to reach, right?
00:32:35.870 --> 00:32:38.370
And then we could tag those tracks appropriately.
00:32:38.836 --> 00:32:44.365
Um, I think that'll help with the experience, just adding more value to the experience overall.
00:32:44.415 --> 00:32:50.635
So those are things that, you know, brain dates, figuring out how to improve sort of the networking and tracks piece.
00:32:50.685 --> 00:32:59.645
Um, I think those two will really help continue to elevate the, um, the, the, the whole experience as an attendee.
00:33:00.076 --> 00:33:04.776
And hopefully help us keep that, you know, summer campy vibe, right?
00:33:04.806 --> 00:33:07.435
Like, to allow for that connectivity to happen.
00:33:09.161 --> 00:33:25.651
So those are things and then we'll, we'll likely, uh, I will, I think right now where my head's at just based on early feedback is, um, I want to do Monday is a day for learning.
00:33:26.360 --> 00:33:28.131
So I think like courses or workshops.
00:33:29.016 --> 00:33:38.635
Um, and people can, you know, go learn from Carrie Picklesheimer or Tyron or whoever decides that they actually want to teach a course, uh, for a handful of hours.
00:33:39.115 --> 00:33:46.175
And it'll be smaller cohorts, uh, sort of bring in some of that summer campy vibe to those particular activations.
00:33:46.816 --> 00:33:50.965
But then we would probably only do like two days of, of content after that.
00:33:51.586 --> 00:33:56.506
So it'd be like Tuesday and Wednesday would be like, you know, the actual sessions and we'd be done.
00:33:57.336 --> 00:33:57.875
Um.
00:33:58.405 --> 00:34:04.046
And so I think if we, if we can bring in some of that deep learning time ahead of the event.
00:34:04.485 --> 00:34:10.106
And then still have two full days of great sessions, you know, sort of curated the way that we're talking about.
00:34:10.816 --> 00:34:20.276
I think that pattern might work better, but anybody that's listening to this before the next mops of 24, if you've got better ideas, like, yeah, we're all ears.
00:34:20.276 --> 00:34:20.536
Right.
00:34:21.056 --> 00:34:23.496
But that's sort of where my head's at right now.
00:34:23.846 --> 00:34:23.996
That's
00:34:23.996 --> 00:34:24.346
good.
00:34:25.235 --> 00:34:25.576
Yeah.
00:34:25.756 --> 00:34:32.146
Well, and I, I mean, I think I told you to do like, I, I, we could, we could do a live ops cast, right.
00:34:32.365 --> 00:34:33.626
Or I want to do that.
00:34:33.881 --> 00:34:36.451
Either at the end or maybe each day or something of it.
00:34:36.871 --> 00:34:37.221
I don't know.
00:34:37.231 --> 00:34:37.571
We can figure it out.
00:34:38.511 --> 00:34:45.311
Amanda, my wife, for those of you listening, uh, who's been involved, you'll probably see her name show up in the community and on emails.
00:34:45.521 --> 00:34:45.871
Oh yeah.
00:34:45.871 --> 00:34:47.601
She just reminded, she reminded me again today.
00:34:47.601 --> 00:34:51.141
She was like, you all three need to do an Opscast.
00:34:52.316 --> 00:34:54.436
And I was like, what are we going to talk about?
00:34:55.466 --> 00:34:56.716
She's like, bring a guest on.
00:34:56.826 --> 00:34:57.596
And I was like, that's true.
00:34:57.596 --> 00:34:58.946
I guess we could just bring some people up.
00:34:59.536 --> 00:35:01.386
We'll do it like the old radio show style.
00:35:01.476 --> 00:35:01.876
That's
00:35:01.996 --> 00:35:02.516
for sure.
00:35:02.526 --> 00:35:03.186
Just do it.
00:35:03.186 --> 00:35:07.726
Like literally could just do it at the registration desk as people are registering.
00:35:08.526 --> 00:35:14.166
Ask them, have some commentary, you know, what are you most excited about learning here, you know, and that would actually be fun.
00:35:14.586 --> 00:35:14.846
Right.
00:35:14.856 --> 00:35:17.156
That would be, I think, really fun to stop and people randomly.
00:35:17.156 --> 00:35:18.466
And the first thing that comes to their mind.
00:35:19.286 --> 00:35:19.736
Yeah.
00:35:19.936 --> 00:35:20.146
Yeah.
00:35:20.806 --> 00:35:23.646
Jeff Coveney was like asking people, Mickey or Minnie Mouse.
00:35:24.006 --> 00:35:24.376
I saw
00:35:24.376 --> 00:35:24.506
that.
00:35:26.016 --> 00:35:26.246
Yeah.
00:35:26.756 --> 00:35:27.976
And then he spelled Mickey Ron.
00:35:28.536 --> 00:35:32.906
After he also, after his first one, he, you know, he tagged the wrong Michael Hartmann.
00:35:33.476 --> 00:35:34.266
Oh, yeah, that's right.
00:35:34.746 --> 00:35:39.626
Some other Michael Hartmann in like Boston is wondering who Jeff is.
00:35:40.266 --> 00:35:40.646
Yeah,
00:35:40.736 --> 00:35:41.316
that's okay.
00:35:41.356 --> 00:35:41.806
I mean, there's
00:35:41.806 --> 00:35:41.976
another.
00:35:41.976 --> 00:35:43.486
No, no, I gave him a margin.
00:35:43.936 --> 00:35:47.826
Oh, yeah, I'm sure we know that we know the other Mike Rizzo, right?
00:35:48.466 --> 00:35:49.606
Yeah, he's a legend.
00:35:50.066 --> 00:35:50.646
We love him.
00:35:52.016 --> 00:35:52.246
Cool.
00:35:52.456 --> 00:35:54.016
Well, all right.
00:35:54.016 --> 00:35:59.886
Well, so when are we going to know when 2024 MOps-Apalooza is going to happen sometime soon?
00:36:00.526 --> 00:36:01.096
Yeah, pretty
00:36:01.096 --> 00:36:01.526
soon.
00:36:01.586 --> 00:36:09.346
Um, uh, we've got bids in from, uh, a few locations, one of them being Vegas.
00:36:10.186 --> 00:36:15.466
Um, and, and for, yeah, most of us, most of us throw our hands up at that one.
00:36:15.466 --> 00:36:16.606
Like, I don't really want to do that.
00:36:17.211 --> 00:36:22.761
Um, the, I would, the only reason I would do it in Vegas is one, it would be an off strip location.
00:36:22.761 --> 00:36:26.171
So, um, it's not like a total party city type of thing.
00:36:26.751 --> 00:36:38.421
Um, but two, the, if the rates were just that much better across the board, not just to host the, the food and the, the, and the rental space and all that stuff, but also the guest rooms.
00:36:38.851 --> 00:36:41.331
Uh, you know, I'm looking to host an event that is.
00:36:41.881 --> 00:36:44.211
Uh, accessible for everybody, right.
00:36:44.261 --> 00:36:56.251
And, and that's really like the decision that's the, that, that's what weighs into my decision on where we go with these things, but we'll see Anaheim's fighting pretty hard for us to come back.
00:36:56.551 --> 00:36:59.701
So, um, it might happen there.
00:36:59.711 --> 00:37:00.351
I guess we
00:37:00.351 --> 00:37:05.331
all behave ourselves well enough, um, to, to want us to come back.
00:37:05.781 --> 00:37:09.551
Yeah, they were, they were, uh, thrilled with the outcome of our event.
00:37:09.681 --> 00:37:11.771
Um, and they.
00:37:12.266 --> 00:37:18.296
They gave us kudos on the ability to, to, to host something in a first year, the way that we did.
00:37:18.876 --> 00:37:34.606
Um, and I just like, before we end this broadcast, like, uh, the production team, if anybody's thinking about putting on event, as long as it's not at the same time as this one, because I need my production team.
00:37:34.996 --> 00:37:35.365
Sure.
00:37:35.466 --> 00:37:42.006
But if you need a production team, I, there's nothing I can do to talk more highly or whatever, right?
00:37:42.076 --> 00:37:43.766
But like the, the team we have is.
00:37:44.046 --> 00:37:44.896
Unbelievable.
00:37:45.496 --> 00:37:49.356
Um, Becca and Yuning and their whole entire crew.
00:37:50.156 --> 00:37:52.316
I can't sing their praises like high enough.
00:37:52.316 --> 00:38:00.326
So if you need a referral, you reach out to me and I'll, I'll gladly introduce you, uh, to them because we would not have been able to do it without their help.
00:38:01.356 --> 00:38:04.736
Well, and I'll just say like, kudos to you mentioned Dan.
00:38:04.976 --> 00:38:16.886
And Amanda, I know there are many other people from the Marketingops.Com team and a bunch of volunteers who, who stepped up to, to really kind of help get it across the finish line.
00:38:16.886 --> 00:38:19.026
So congratulations on a great event.
00:38:19.206 --> 00:38:20.936
I think it really was a game changer.
00:38:20.936 --> 00:38:25.786
And I think, um, everybody I've talked to is looking forward to next year already.
00:38:26.586 --> 00:38:26.896
Yep.
00:38:26.956 --> 00:38:27.216
Yeah.
00:38:27.216 --> 00:38:28.016
Thank you very much.
00:38:28.166 --> 00:38:36.451
And that's actually a call out to the wild for those listening, like If you want to volunteer a little bit of your time, um, we will need help next year.
00:38:36.501 --> 00:38:40.781
Again, we didn't, we needed that help, uh, until about a week before.
00:38:41.501 --> 00:38:43.661
So, uh, lesson learned there.
00:38:44.131 --> 00:38:50.351
Um, but if you want to learn a little bit about what it takes to do this stuff and you want to volunteer some time, um, please reach out.
00:38:50.591 --> 00:38:52.451
Uh, there's ways that we can make that happen.
00:38:54.081 --> 00:39:01.061
Yeah, and Naomi and Michael, thank you for everything as usual, you know, being involved and supporting this whole thing.
00:39:01.061 --> 00:39:02.981
Naomi speaking at the event.
00:39:03.041 --> 00:39:04.081
I really appreciate that.
00:39:05.071 --> 00:39:05.521
Um,
00:39:06.411 --> 00:39:07.001
happy to.
00:39:07.481 --> 00:39:16.131
Well, I think I think people saw my name up on a slide that I missed because I got there late and they thought I did a whole lot more than I did for the event.
00:39:16.161 --> 00:39:18.331
So I specifically
00:39:18.351 --> 00:39:19.221
asked them to go.
00:39:19.231 --> 00:39:27.081
Thank any if they saw any of those faces in the room to make sure that they thanked them for helping us build what we've built here in this community.
00:39:27.081 --> 00:39:27.541
Because.
00:39:28.231 --> 00:39:31.581
Uh, this is, it's, it's all of us doing it, right?
00:39:31.601 --> 00:39:36.041
So like, it was like you and Jess and AJ and MH and Naomi.
00:39:36.061 --> 00:39:37.751
There's a few, there's a few folks in there.
00:39:37.751 --> 00:39:39.961
So yeah, we couldn't fit all the,
00:39:40.111 --> 00:39:40.651
all of them.
00:39:41.161 --> 00:39:45.911
No, I mean, there's like, it's, it is definitely a community thing.
00:39:46.541 --> 00:39:51.021
Well, I, as always, this is, it's always so much fun just to riff together with the two of you.
00:39:51.191 --> 00:39:52.740
So I'm glad we got to do it again.
00:39:53.111 --> 00:39:55.781
Um, we need to try doing that more often.
00:39:56.911 --> 00:39:57.031
I
00:39:57.031 --> 00:39:57.451
agree.
00:39:57.521 --> 00:40:00.601
And I apologize to all the listeners that my voice sounds like it does.
00:40:00.661 --> 00:40:01.631
I hope it'll be back soon.
00:40:03.511 --> 00:40:04.201
All good.
00:40:04.671 --> 00:40:05.131
Naomi.
00:40:05.781 --> 00:40:08.031
Are you, uh, you getting rested up too?
00:40:09.001 --> 00:40:09.651
I am.
00:40:09.691 --> 00:40:14.331
Uh, I'm looking forward to American Thanksgiving next week.
00:40:14.331 --> 00:40:18.731
It's my favorite, uh, American Thanksgiving is my favorite Canadian holiday.
00:40:21.521 --> 00:40:22.901
Everything gets super quiet.
00:40:22.931 --> 00:40:27.240
I always can look forward to catching up on work and, uh, yeah, no calls.
00:40:27.251 --> 00:40:27.591
It's great.
00:40:28.306 --> 00:40:28.606
That's
00:40:28.606 --> 00:40:29.115
awesome.
00:40:29.576 --> 00:40:30.136
Even better.
00:40:30.196 --> 00:40:30.856
See, it's perfect.
00:40:30.856 --> 00:40:34.906
You can go to a conference and then, you know, have a week of work and then take a week to catch up.
00:40:35.206 --> 00:40:35.746
Exactly.
00:40:35.896 --> 00:40:36.226
There you go.
00:40:36.736 --> 00:40:37.476
Sounds good.
00:40:39.046 --> 00:40:39.916
All right, y'all.
00:40:40.146 --> 00:40:42.615
Uh, I think we will wrap that up right there.
00:40:42.696 --> 00:40:56.556
Thanks to all our listeners for, uh, allowing us to continue to, to share our, our wacky and crazy world with you and for supporting us, uh, even through sort of these lean, uh, uh, times for episodes, we're trying to get back on a.
00:40:56.791 --> 00:41:01.051
On a rotation there, but, um, until next time, we'll talk to you soon.
00:41:01.121 --> 00:41:01.381
Bye.
00:00:23.685 --> 00:00:24.205
Hello, everybody.
00:00:24.205 --> 00:00:26.865
Welcome to another episode of OpsCast.
00:00:27.086 --> 00:00:30.956
Brought to you by MarketingOps.com and powered by the MoPros.
00:00:31.036 --> 00:00:32.305
I am your host, Michael Hartmann.
00:00:32.326 --> 00:00:37.506
Joined today just by our co host, by the co host, Naomi Liu, Mike Rizzo.
00:00:38.246 --> 00:00:38.915
Please.
00:00:39.155 --> 00:00:42.555
It's been a while, so let's, like, really, like, say hello.
00:00:42.566 --> 00:00:43.066
It's been a long time.
00:00:43.076 --> 00:00:43.286
Woo
00:00:43.716 --> 00:00:43.835
hoo!
00:00:46.231 --> 00:00:50.661
I mean, somebody was being really lazy.
00:00:50.790 --> 00:00:51.180
I'm just kidding.
00:00:52.131 --> 00:00:52.391
That would
00:00:52.400 --> 00:00:52.531
be
00:00:52.531 --> 00:00:52.771
me.
00:00:53.420 --> 00:00:54.240
I'm just kidding.
00:00:54.680 --> 00:01:01.481
No, like Michael has been super busy and, uh, I'm thrilled that we all get to chat again, even though I sound like this.
00:01:02.731 --> 00:01:02.841
I was
00:01:02.861 --> 00:01:07.031
just going to say, sounds like you had like a, like a wild weekend or something like that,
00:01:07.031 --> 00:01:07.290
you know?
00:01:07.361 --> 00:01:07.730
Yeah.
00:01:08.885 --> 00:01:10.265
But definitely a wild week.
00:01:10.365 --> 00:01:14.195
It's odd that it's like caught up to me like a full week later.
00:01:14.225 --> 00:01:14.506
But
00:01:15.036 --> 00:01:17.466
so for those listening, maybe.
00:01:17.931 --> 00:01:18.980
At a different time, right?
00:01:18.980 --> 00:01:19.721
A week later.
00:01:19.730 --> 00:01:20.681
This is a week.
00:01:20.831 --> 00:01:29.591
We are recording this literally a week from the last, in fact, it may be almost exactly at the time when we sort of wrapped up MOps-Apalooza 2023.
00:01:29.591 --> 00:01:30.451
That seem about right?
00:01:30.451 --> 00:01:30.861
Yeah.
00:01:31.271 --> 00:01:36.240
Yeah, it was right about, yeah, it was like roughly like an hour, hour or so.
00:01:36.290 --> 00:01:36.740
Yeah.
00:01:36.960 --> 00:01:37.811
One week ago.
00:01:38.561 --> 00:01:38.881
Crazy.
00:01:38.881 --> 00:01:43.370
It was a crazy event and my voice has all of the things to say for it.
00:01:43.870 --> 00:01:44.010
That's,
00:01:44.210 --> 00:01:45.260
this is your hangover.
00:01:45.691 --> 00:01:46.010
This is
00:01:46.010 --> 00:01:47.221
my hangover.
00:01:48.581 --> 00:01:50.320
What happens in Anaheim stays in Anaheim.
00:01:50.320 --> 00:01:50.641
Is that
00:01:50.641 --> 00:01:54.570
that is exactly why we don't host it in Las Vegas.
00:01:55.971 --> 00:01:58.771
Oh, I can't even imagine what it would have been like in Las Vegas.
00:01:59.391 --> 00:02:07.980
So anyway, well, so we were, we thought we'd just get the three of us together just to do a recap, like, you know, the inaugural MOps-Apalooza.
00:02:08.161 --> 00:02:09.540
Um, I don't know.
00:02:09.540 --> 00:02:12.021
I think, why don't we just like, maybe go around, right?
00:02:12.141 --> 00:02:15.110
First impressions, like general impressions about the event.
00:02:15.240 --> 00:02:16.941
Um, who wants to go first?
00:02:18.461 --> 00:02:18.951
I can go.
00:02:18.951 --> 00:02:19.070
I
00:02:19.070 --> 00:02:35.510
mean, I, I, I mean, I think, I feel like I knew what to expect because, you know, Mike and I, and all, all three of us really have, Spent quite a bit of time over the last little bit talking about the event and preparing for it and reviewing speakers and preparing for our own sessions and whatnot.
00:02:35.521 --> 00:02:57.570
But I think it wasn't until you get there that you're like, wow, like one of the things that really struck out, stuck out to me was, you know, the fact that you could mention something that you were going through on a career or work level and you didn't have to explain any type of context or what you meant by X, Y, Z, because everybody either had been through it.
00:02:58.586 --> 00:03:19.885
Going through it or expecting it to happen and it was just really great to be able to talk to people that just got it, you know, um, and also just connecting with people that, you know, I had talked to over our slack channel or just on LinkedIn and seen or engaged with, um, on other social platforms and had just never met in real life.
00:03:19.885 --> 00:03:24.665
And it was just great to kind of put a face to a name or put a face to a handle, I guess.
00:03:24.665 --> 00:03:26.716
And that was just something that I found.
00:03:26.716 --> 00:03:27.241
Thank you.
00:03:27.390 --> 00:03:40.640
Even more so than sometimes, um, just even attending conversations, just like that one to one, you know, direct personal conversation with folks, like either in the hallways or at, you know, the networking events or afterwards at dinner.
00:03:40.651 --> 00:03:42.381
That was just something that I really,
00:03:42.621 --> 00:03:43.221
really enjoyed.
00:03:45.621 --> 00:03:46.070
Totally.
00:03:46.741 --> 00:03:51.191
Well, why don't I go and then Mike, I'd love to get yours because you've got this very different perspective, right?
00:03:51.241 --> 00:03:56.126
This has been a full year of, you know, Word for you, but I think Mike coming in.
00:03:56.126 --> 00:03:57.325
I'd like you know me.
00:03:57.325 --> 00:04:04.286
I'm not sure I knew what to expect I was super excited, you know same like the same thing your last thing was what am I?
00:04:04.966 --> 00:04:36.466
Things I was really looking forward to which was getting to meet people in real life That I hadn't met or only met a couple of times and it just he would what what I walked away from it with Is it was great to meet all those people I hadn't yet in person, and yet I still miss some of the people that I really wanted to connect with in person, which tells me, you know, I think, um, a like people were in those sessions, which meant they were really, I think, really engaged with the content and the speakers and all that stuff.
00:04:36.466 --> 00:04:38.776
So I think that's a great indication.
00:04:39.235 --> 00:04:42.270
And it also means there's enough people there that it was just hard to connect with.
00:04:42.510 --> 00:04:43.791
People get everybody.
00:04:44.431 --> 00:04:50.181
So I think I think that was huge, which to me says a lot about where the profession is, too.
00:04:50.230 --> 00:04:53.640
I mean, I think the evolution of where where things have been.
00:04:53.650 --> 00:05:03.461
I mean, I think back to where the idea of community and what these things do started with me, you know, um, an email provider.
00:05:04.306 --> 00:05:10.346
Conference and then mark, you know, eloquent conference and the marketo conference and this had some elements of that, right?
00:05:10.346 --> 00:05:14.336
The connection, but it wasn't because it was sort of across.
00:05:14.365 --> 00:05:20.556
It was independent of the technologies and we had a lot of vendor vendors that were more sponsors and things like that, which is great.
00:05:21.066 --> 00:05:29.645
But I mean, it just felt like, like you said, Naomi, like there was just this really, um, common experience that we could all share.
00:05:31.105 --> 00:05:32.096
And help each other out.
00:05:32.096 --> 00:05:34.216
So that, that was huge for me.
00:05:34.216 --> 00:05:41.515
I came, came away super hyped, um, and, you know, looking forward to seeing what could happen with that.
00:05:43.265 --> 00:05:45.446
Yeah, no, thanks for, thanks for sharing that.
00:05:45.485 --> 00:05:55.096
Um, you know, for those that don't know, uh, despite our ability to stay connected on Slack all the time, Naomi and Michael and I don't actually get to talk that much.
00:05:55.895 --> 00:05:58.525
Uh, so this is, this is the first time that I've actually heard that.
00:05:59.005 --> 00:06:00.686
feedback from them as well.
00:06:00.686 --> 00:06:13.416
So, uh, just responding to it, like, and sharing a little bit about what I, what I heard, uh, from people while I was at the show, um, it was a lot, a lot of very similar sentiments, right?
00:06:13.416 --> 00:06:15.306
Like people walking up and just.
00:06:15.716 --> 00:06:18.686
saying how connected they felt instantly to everybody.
00:06:18.745 --> 00:06:36.875
Um, and, and, and in general, the, the sense that like there was the pressure was off there, they're just, it didn't feel like a high pressure environment, um, which I, I'd never actually stopped to think about, like that word came up a couple of times pressure.
00:06:37.416 --> 00:06:43.255
Um, and I never really stopped to think about the, that feeling when you go to these.
00:06:43.610 --> 00:06:47.941
Uh, bigger conferences that are led by, by vendors, right.
00:06:47.941 --> 00:06:51.301
Some of it, of course is pressure'cause like, you know, yeah.
00:06:51.301 --> 00:06:59.400
There's vendors that are trying to sell you things or, uh, reps that you wanna meet with or partners or you're trying to earn business yourself.
00:06:59.461 --> 00:07:12.471
Um, and, and while some people may have been at the conference to earn relationships and find leads and potentially clients, um, I think in large part the event itself felt more like a, Hey, we're, we're coming together.
00:07:13.135 --> 00:07:19.816
To like learn and talk and communicate and elevate in, in this profession, in this vocation.
00:07:20.296 --> 00:07:24.905
Um, and I don't know that we tried to like set that tone necessarily.
00:07:24.905 --> 00:07:27.895
Like, like, yes, it was a community led event.
00:07:28.405 --> 00:07:31.186
Um, yes, it's vendor agnostic, right?
00:07:31.275 --> 00:07:35.676
But maybe it was, that's all it took to try to help set that tone.
00:07:36.385 --> 00:07:37.905
Cause I certainly, I don't think any of us.
00:07:38.946 --> 00:07:44.826
On the marketing ops.com team, nor in any of our messaging did we try to like push that messaging out into the market.
00:07:45.275 --> 00:07:45.725
Right.
00:07:45.995 --> 00:08:02.836
But I think once you were there standing amongst peers, who, to your point, like I didn't have to explain myself and I didn't have to figure out if they were gonna try to pitch me something, um, I just instantly felt like, oh, now I can just talk to you and, and I know who you are.
00:08:02.836 --> 00:08:04.306
I know what you do and it's fine.
00:08:04.796 --> 00:08:07.196
Um, and I think that was just such a big win.
00:08:07.275 --> 00:08:17.936
You know, the last piece I'll share on this is, um, many folks got to meet Dan Mott, who's my co founder for the largely for the 1st time.
00:08:18.446 --> 00:08:32.206
Um, because we used to refer to him as the secret co founder, because he's been sort of hiding in the wings, helping build all this stuff with me, um, amongst all of our other leaders in the community to help shape what we're doing, but, um.
00:08:32.571 --> 00:08:44.291
He and I have talked a lot about, does the, the intimacy or that feeling of, um, connection break when we did 50 person summer camps.
00:08:44.625 --> 00:08:49.865
You know, we were, we all walked away from those events feeling really, really special.
00:08:50.375 --> 00:08:55.826
Um, and, you know, so far it seems like it doesn't really matter.
00:08:55.875 --> 00:09:09.586
As long as you put a whole bunch of people who practice the same area together and, like, maintain that, uh, integrity of, like, you know, this is for you and not for anybody else.
00:09:10.096 --> 00:09:12.225
Um, it seems like that doesn't break at all.
00:09:12.446 --> 00:09:14.025
In fact, it, like, it's amplified.
00:09:14.615 --> 00:09:20.645
Um, you know, to your point, Michael, like there were enough people there that it was actually hard to find everybody, right?
00:09:20.645 --> 00:09:20.885
Yeah.
00:09:21.355 --> 00:09:27.196
Um, which I will tell you was not the expectation we had two and a half weeks before the event.
00:09:28.596 --> 00:09:31.795
Well, I know, I know, you know, I talked about how, like, because I've.
00:09:32.305 --> 00:09:36.065
Worked for a few years in the event industry, especially coming out of covid, right?
00:09:36.065 --> 00:09:40.005
That there was this is pattern of late registration.
00:09:40.005 --> 00:09:45.706
So I'm super I think it's fantastic that you got all that sort of last minute rush and get people there.
00:09:45.755 --> 00:09:51.400
So for all those people who made last minute, uh, you know, plans to get out there.
00:09:51.650 --> 00:09:52.140
Awesome.
00:09:52.211 --> 00:09:53.140
Thank you so much.
00:09:53.810 --> 00:09:54.300
Yeah.
00:09:54.350 --> 00:09:54.740
Yeah.
00:09:54.760 --> 00:09:55.620
We appreciate it.
00:09:55.630 --> 00:09:58.951
But please, uh, try to try to get that ticket a little earlier.
00:09:58.951 --> 00:10:00.170
I just started
00:10:00.170 --> 00:10:00.841
earlier next year.
00:10:01.081 --> 00:10:01.300
Yeah.
00:10:01.300 --> 00:10:01.600
Yeah.
00:10:01.910 --> 00:10:02.270
Yeah.
00:10:05.670 --> 00:10:06.780
Save us all a little stress.
00:10:07.900 --> 00:10:08.600
Oh, man.
00:10:08.600 --> 00:10:10.440
It was good.
00:10:10.850 --> 00:10:13.790
Yeah, for context, folks.
00:10:13.995 --> 00:10:15.206
that are listening to this.
00:10:15.255 --> 00:10:23.565
Um, the, you know, our goal, our super stretch goal would have been 500 people in person bodies in the room.
00:10:24.145 --> 00:10:29.365
Um, we, the sort of like the target was about three 50.
00:10:30.065 --> 00:10:45.185
Um, I will tell you all two and a half weeks before the event, I sent an email out to the team who was producing it and setting up all the chairs, preparing the hotel for what our food order might need to be.
00:10:47.000 --> 00:10:58.980
All of the things that go into trying to prepare to house or host a number of folks and we had 175 people On the list Wow, and and the result was well, this is our event.
00:10:59.221 --> 00:11:02.201
So let's make the most of it We'll tighten up the room a little bit.
00:11:02.201 --> 00:11:06.940
We'll put up some pipe and drape We'll make it feel a little cozier, which is fine because we've done 50 people.
00:11:06.940 --> 00:11:07.860
We know what that's like.
00:11:07.860 --> 00:11:08.750
It's no big deal.
00:11:09.221 --> 00:11:12.201
Um, but let's go, you know, this is going to be our event.
00:11:12.980 --> 00:11:19.930
Well, uh, you all blew my socks off and showed up, uh, and we ended up almost doubling.
00:11:20.321 --> 00:11:28.290
We were at 330 people, um, which is mind blowing to me that, that, that much happens in the last couple of weeks.
00:11:28.290 --> 00:11:29.980
And everybody said that it would happen that way.
00:11:30.471 --> 00:11:40.670
Um, but if you can't hear it in my voice and I think you can, um, holy cow, that's a really stressful journey to go on and I don't recommend it
00:11:40.680 --> 00:11:41.140
for anybody.
00:11:41.571 --> 00:11:41.860
Yeah.
00:11:41.971 --> 00:11:45.100
Uh, putting on an event is not for the faint of heart these days,
00:11:45.110 --> 00:11:47.701
but yeah, but ton of fun.
00:11:47.711 --> 00:11:49.170
And we're, we've learned a lot.
00:11:49.350 --> 00:11:52.680
Um, the feedback is coming in from our survey right now.
00:11:53.010 --> 00:11:56.110
We're learning even more and, uh, I think next year will be.
00:11:56.440 --> 00:11:57.471
You need better food.
00:11:57.480 --> 00:11:58.841
You need better food and drinks, Mike.
00:11:58.971 --> 00:11:59.800
That's all you need.
00:11:59.810 --> 00:12:00.410
Basically,
00:12:00.461 --> 00:12:02.620
I need to have a lot better food and drinks.
00:12:02.690 --> 00:12:06.800
Um, I also need to get more bathrooms, um, apparently.
00:12:07.110 --> 00:12:09.290
So, so we'll figure that
00:12:09.290 --> 00:12:09.711
out too.
00:12:10.180 --> 00:12:11.660
I don't really know what to say about that.
00:12:12.645 --> 00:12:12.915
It's
00:12:12.915 --> 00:12:13.265
okay.
00:12:13.295 --> 00:12:16.805
I mean, look, look, you pick these venues for the best that they are.
00:12:16.805 --> 00:12:17.105
Right.
00:12:17.145 --> 00:12:21.285
And I love that it was next to Disneyland and people got to go.
00:12:21.326 --> 00:12:31.515
I was getting text messages from people that were at Disneyland before the conference started, like so thrilled that they got to come to Southern California where the weather, weather was beautiful.
00:12:31.535 --> 00:12:33.225
And that was fantastic.
00:12:33.355 --> 00:12:33.475
Yeah.
00:12:33.735 --> 00:12:34.985
That was great.
00:12:35.785 --> 00:12:38.706
What, what, so that was sort of big picture impressions.
00:12:38.745 --> 00:12:43.155
Any, like, More significant takeaways from from all that.
00:12:43.206 --> 00:12:44.206
I can go first.
00:12:44.206 --> 00:12:48.076
I mean, I thought to me, um, the bookends, right?
00:12:48.086 --> 00:13:04.135
So Scott Brinker and then Juan Mendoza kind of beginning and end I think if you think about what they both talked about, right one was talking about, you know What's going on in the tech industry and the other one was talking about some of these innovators are out there Many of them like I had never ever heard of right?
00:13:04.145 --> 00:13:13.395
I mean there were a few on that those lists in the shortlist that were there but I was like Blown away at some of the really creative stuff, especially outside of the U.
00:13:13.395 --> 00:13:13.716
S.
00:13:13.775 --> 00:13:14.025
Right.
00:13:14.025 --> 00:13:15.375
I mean, I love that it was international.
00:13:15.985 --> 00:13:20.196
Um, but to me that like that, like that part of it, the A.
00:13:20.196 --> 00:13:20.760
I.
00:13:21.160 --> 00:13:33.010
Martech and where it's going, what's happening kind of outside of the kind of core stuff of marketing automation or CRM, where I think there's really not been it in general, right?
00:13:33.020 --> 00:13:36.900
Not a huge amount of innovation happening directly in those organizations.
00:13:36.930 --> 00:13:40.690
And from my perspective, there might be a few outliers here and there.
00:13:41.270 --> 00:13:43.721
So I think that was a big takeaway is like, what all is going on there?
00:13:43.721 --> 00:13:48.410
Cause I've been, truth be told, like sort of skeptical or, you know, kind of.
00:13:48.990 --> 00:13:57.910
Not totally wild about what's going on with AI or generative AI or machine learning and all that, like where it could play, but I'm, I think I'm more intrigued now by where that is.
00:13:58.750 --> 00:14:11.755
And then also I think it goes back to this, like the, I think so much of what people think about marketing ops has to do with Martech, but knowing how many sessions there were that were not about Martech.
00:14:11.956 --> 00:14:13.285
Really even at all, right.
00:14:13.285 --> 00:14:14.846
They might, there's privacy stuff.
00:14:15.235 --> 00:14:18.565
There was stuff about leadership, how to communicate with CMOs.
00:14:19.115 --> 00:14:23.196
Um, you know, how to, how to navigate your career, like all those things.
00:14:23.605 --> 00:14:25.795
I don't think that's maybe one of the big things, right.
00:14:25.815 --> 00:14:29.685
That you didn't necessarily get at some of these vendor hosted events.
00:14:29.946 --> 00:14:40.645
So to me, like the, the opportunity there to really help the profession again, become, um, you know, elevate it in terms of where it stands, I think is a huge, huge win.
00:14:43.875 --> 00:14:46.115
Yeah, I definitely agree.
00:14:46.206 --> 00:14:48.865
Naomi, do you want to tack on to anything else there?
00:14:49.065 --> 00:14:49.555
Yeah.
00:14:49.605 --> 00:14:57.466
Um, I mean, speaking of 1, this is a bit of a sidebar, but he came up to me at the, at the, um, at the event and was like, Hey, Naomi, nice to meet you.
00:14:57.565 --> 00:14:59.225
You know, I'm the reason you're here.
00:14:59.966 --> 00:15:02.675
Uh, or you're the reason I'm here and, uh.
00:15:03.005 --> 00:15:04.346
I was like, I'm sorry, what?
00:15:04.405 --> 00:15:10.725
And he's like, yeah, don't you remember you, you, you, uh, responded to my, my DM on Twitter and I'm like, I did.
00:15:10.725 --> 00:15:12.145
And I don't really use Twitter.
00:15:12.145 --> 00:15:17.035
I think, you know, I'll, I'll be responsive if someone sends me something, but it's not a, what is Twitter?
00:15:17.225 --> 00:15:17.805
Yeah, I know.
00:15:17.805 --> 00:15:18.285
I'm sorry.
00:15:19.115 --> 00:15:19.415
Right.
00:15:19.940 --> 00:15:35.290
Um, you know, and, uh, I, I had to actually go back and dig through, but he was like, yeah, uh, you followed me on, on Twitter and I sent you a DM and normally nobody replies to me, but you did.
00:15:35.290 --> 00:15:38.260
And, and, and you said, Hey, I'm going to connect you with Mike Rizzo.
00:15:38.260 --> 00:15:40.050
And so you started a thread with us.
00:15:40.331 --> 00:15:41.660
And I actually went back and looked at it.
00:15:41.660 --> 00:15:45.091
And I actually, I did, I completely forgot this was in June of 2021.
00:15:45.836 --> 00:15:51.346
And he's like, yeah, and then Mike and I connected and we developed a relationship and then I'm here.
00:15:51.346 --> 00:15:51.655
I am.
00:15:51.655 --> 00:15:53.185
I'm here because you introduced me to Mike.
00:15:53.185 --> 00:15:54.225
So you're welcome.
00:15:54.225 --> 00:15:54.495
Mike.
00:15:55.805 --> 00:15:56.175
Yeah.
00:15:56.475 --> 00:15:57.305
And everybody else.
00:15:57.355 --> 00:15:57.685
Thank you.
00:15:57.685 --> 00:16:01.855
Naomi, uh, that's pretty funny.
00:16:01.895 --> 00:16:08.620
I, I, I remember you'd shared that with me briefly, like towards the end of the conference or whatever, like, I totally forgot that, too.
00:16:08.660 --> 00:16:08.951
I
00:16:08.971 --> 00:16:09.620
forgot, too.
00:16:09.650 --> 00:16:10.420
I actually went back.
00:16:10.420 --> 00:16:14.190
I just sent a screenshot of the conversation into our slack thread.
00:16:14.190 --> 00:16:14.940
But, yeah.
00:16:15.020 --> 00:16:16.010
Oh, that's awesome.
00:16:16.050 --> 00:16:16.420
Yeah.
00:16:16.800 --> 00:16:17.980
Juan's a great guy.
00:16:18.050 --> 00:16:25.490
Um, very passionate about just like, like being a journalist in our space.
00:16:25.770 --> 00:16:32.850
But like, um, you know, trying to avoid a bias as much as he can, like, everybody ends up with their own opinion, right?
00:16:32.920 --> 00:16:41.500
Um, and so he's naturally gonna skew one way or the other, mostly, like any writer will, but, um, I think he's, he's done a tremendous job.
00:16:42.321 --> 00:16:42.900
I do have
00:16:42.900 --> 00:16:46.270
to say, that one thing that I did really...
00:16:47.035 --> 00:16:53.755
Notice at this event was how much, um, everybody wanted to elevate each other, right?
00:16:53.785 --> 00:17:00.005
There was not a sense of, uh, competition or, oh, you did this and how did you get that?
00:17:00.005 --> 00:17:04.506
And like, if, if it was ever asked in that way, it was more like, how can you help me?
00:17:04.526 --> 00:17:06.421
Like, How do you, how do I have that?
00:17:06.431 --> 00:17:06.760
Right.
00:17:06.790 --> 00:17:22.611
And just the free knowledge, share the free, um, elevation of your peers and not having that underlying tone of like competitiveness and everybody just wanting to elevate the entire industry and having that support.
00:17:22.641 --> 00:17:32.360
I just felt it was such a great vibe because you can sometimes get that at some conferences where people can be protective of their knowledge and of their circle and of their network status.
00:17:32.370 --> 00:17:32.770
Yeah.
00:17:33.006 --> 00:17:33.485
Exactly.
00:17:33.485 --> 00:17:35.026
And that just really was not the case.
00:17:35.066 --> 00:17:35.826
I felt here.
00:17:36.036 --> 00:17:38.135
It was like, let me introduce you to this person.
00:17:38.145 --> 00:17:39.715
Oh, you should totally meet this person.
00:17:39.725 --> 00:17:41.165
I'll make you this introduction.
00:17:41.165 --> 00:17:43.635
Like it was just, I thought that that was such a great.
00:17:44.225 --> 00:17:44.455
Yeah.
00:17:44.455 --> 00:17:53.526
I would echo that because my personal one was, you know, I got an opportunity to spend 30 minutes one on one with Scott Brinker.
00:17:53.961 --> 00:17:54.310
Right.
00:17:54.661 --> 00:18:06.110
Which, you know, I mean, if there's, if there's such a thing as sort of the, the, the founding father of the whole space, right, he may be, he'd probably be on the short list of people who get, get some credit for that.
00:18:06.600 --> 00:18:13.360
And, um, he was extraordinarily gracious and wasn't, he was humble.
00:18:13.971 --> 00:18:17.780
Um, we were actually talking because, uh, the company I was with.
00:18:18.270 --> 00:18:23.441
Um, when I was there no longer with, but, uh, was considering a move to HubSpot.
00:18:23.490 --> 00:18:30.510
But even with that, I think he's like, what really struck me is this, how he was like, yeah, I'm probably not the right person to ask all these questions you're asking.
00:18:30.510 --> 00:18:31.360
They were very detailed.
00:18:31.360 --> 00:18:31.570
Right.
00:18:31.570 --> 00:18:33.250
And he, but there are other people.
00:18:33.250 --> 00:18:34.840
And I thought that was huge.
00:18:35.641 --> 00:18:36.161
Yeah.
00:18:36.320 --> 00:18:36.681
Yeah.
00:18:37.330 --> 00:18:38.000
It's nice.
00:18:39.250 --> 00:18:45.961
You know, Scott clearly, like, first of all, he's just a tremendous supporter of.
00:18:46.191 --> 00:18:50.951
Of everything we're doing, and I can't think of enough for being involved with our community over the years.
00:18:50.990 --> 00:18:56.040
Um, and for him to be, to be able to do that with us, um, was just really an extra special.
00:18:57.225 --> 00:19:13.485
Um, but I love, I love that he, he's, it's at this level of the ecosystem and, you know, yeah, he works for HubSpot, but like, you know, just like everybody else there, even, even Michael, who did a presentation about.
00:19:14.006 --> 00:19:19.735
Uh, how to leverage some of the latest technology, um, for their Go-to-market motion at Workato.
00:19:20.066 --> 00:19:28.215
Yeah, he talked about using Workato to drive it, but like, you know, everybody understood like, no, that was some really cool stuff that you just showed me.
00:19:28.625 --> 00:19:34.056
Uh, and I, I get that I can go do this in Tray or Zapier or Workato.
00:19:34.115 --> 00:19:37.326
You just happen to work at Workato and this is what you're doing as a marketing ops professional.
00:19:37.326 --> 00:19:37.566
There.
00:19:38.050 --> 00:19:39.681
Like, I think it's that same sentiment.
00:19:39.691 --> 00:19:43.881
Like nobody's there to like, just sit there and hawk, you know, services and product at you.
00:19:44.221 --> 00:19:47.790
They're like, no, like let's, let's like actually push this stuff forward.
00:19:48.290 --> 00:19:54.961
Um, you know, I want to go back Hartman to what you were talking about, uh, a little bit ago around.
00:19:55.780 --> 00:20:11.141
Sort of like the, the landscape of what Brinker was talking about, um, from an AI perspective, and then sort of bookending it on the final, the second long day, I should say, um, with Juan and sort of the innovation in the space.
00:20:11.796 --> 00:20:26.735
Um, I think, you know, if you, if for those that are listening to this episode now, and if you haven't checked out the content, um, you know, the virtual content will be available for the next 6 months in our virtual portal and then available on marketingops.
00:20:26.735 --> 00:20:28.105
com moving forward.
00:20:28.105 --> 00:20:28.536
But there's.
00:20:29.171 --> 00:20:45.070
There's some really good stuff coming up from, um, Paul Wilson about just sort of like our, uh, vocational, almost like responsibility to like usher in the, the era of AI and MarTech together.
00:20:45.550 --> 00:20:51.830
Um, and you, you sit at this just sort of like beautiful intersection of these solutions.
00:20:52.336 --> 00:21:06.415
Um, where if you're, if you're aware of the unique nature of go to market motion and business process, um, and how technology can and should sort of connect together.
00:21:06.826 --> 00:21:16.405
Um, now, if you've got a, I sort of partner in crime, um, to, I don't know, put you up at like super.
00:21:16.740 --> 00:21:17.840
Status, right?
00:21:18.211 --> 00:21:27.780
Um, you, you can leverage a lot of this stuff in a way that many individuals in the field will not ever even start scratching at, right?
00:21:27.790 --> 00:21:42.490
Like, you sit at a very powerful intersection of business process technology and a, and a component of AI to sort of usher in the future of, of what, uh, this profession can actually do for businesses.
00:21:42.951 --> 00:21:47.790
So I would encourage you to follow Paul, um, check out those sessions.
00:21:48.435 --> 00:21:51.365
And then reach out to him because he has a lot to say on the matter.
00:21:51.365 --> 00:21:54.006
And I, I'm, I'm paraphrasing terribly.
00:21:54.405 --> 00:21:57.715
Um, but he's, it's a really special time.
00:21:58.985 --> 00:22:01.546
And then the last thing is.
00:22:02.230 --> 00:22:07.721
You know, Daryl, Daryl Alfonso, um, came in towards the end of our conference.
00:22:07.740 --> 00:22:09.431
He was our closing keynote on the final
00:22:09.431 --> 00:22:09.911
day.
00:22:10.240 --> 00:22:10.441
I don't know.
00:22:10.480 --> 00:22:11.691
Like I totally like that.
00:22:11.721 --> 00:22:13.671
Like there's been so much, like, how did I miss?
00:22:13.730 --> 00:22:13.931
I
00:22:13.931 --> 00:22:18.721
know, I know there was some, there were some like just awesome speakers.
00:22:18.780 --> 00:22:27.471
Um, you know, and, and we learned Wednesday, like doing a half day on Wednesday is a great model for 50 people in a room, but not a great model for 300 people in a room.
00:22:28.080 --> 00:22:32.441
Um, and so, you know, we'll, we'll change our pattern next year, probably, but.
00:22:32.935 --> 00:22:38.735
Um, but Daryl introduced the new pillars of marketing operations.
00:22:39.445 --> 00:22:45.336
Um, and I think it actually, when you think about the narrative that you were just talking about, Hartman, right?
00:22:45.365 --> 00:22:54.500
Like, hey, there's this, like, intersection that Brinker brings up around AI The next 10 years being super interesting.
00:22:55.060 --> 00:23:01.221
You've got all these fascinating innovators that are coming into the space still and, and doing some really cool stuff globally.
00:23:01.790 --> 00:23:07.441
Uh, and then you've got Daryl who's sitting there as a practitioner rounding us out and saying like.
00:23:08.076 --> 00:23:16.235
All of that's great, but like where we think about our career going and how we get there needs some sort of framework.
00:23:16.276 --> 00:23:17.816
And he worked really hard on that.
00:23:17.826 --> 00:23:24.635
And I think, I think what he produced was absolutely a step in the right direction.
00:23:24.645 --> 00:23:27.245
And I'm sure we're all going to iterate on it together with him.
00:23:27.725 --> 00:23:34.056
Um, but I'm really excited about like sort of centering a lot of our conversations around.
00:23:34.570 --> 00:23:46.480
I envision many of our conversations being around sort of that career path, the intersection of all of those things, um, and, and, and largely around the pillars that he's introducing.
00:23:46.480 --> 00:23:46.740
Now,
00:23:47.490 --> 00:23:49.391
I tend to agree with you.
00:23:49.391 --> 00:23:52.921
I think that's a next major step in the evolution.
00:23:53.641 --> 00:23:54.441
So I'm just curious.
00:23:54.441 --> 00:24:12.830
I mean, have you, Mike, maybe you're probably the best person to do this, but have you heard of anything that people have taken away from the conference and are already starting to apply some lessons learned to their, you know, the organization or what they're doing already or are planning on it in very certain near future?
00:24:14.201 --> 00:24:16.780
I've heard people drop comments about that.
00:24:16.790 --> 00:24:18.270
Like they didn't.
00:24:18.620 --> 00:24:19.540
I've just been reading.
00:24:19.901 --> 00:24:20.711
I shouldn't say I heard it.
00:24:20.711 --> 00:24:23.030
I've been reading that there's been commentary around.
00:24:23.030 --> 00:24:26.191
I actually learned something that I'm going to try to put into practice.
00:24:26.240 --> 00:24:31.971
Um, I didn't I didn't prod or try to dig in on what that thing might have been at this point.
00:24:32.060 --> 00:24:40.931
Um, and then I think in large part, people are sort of leaving me alone like, I keep getting messages from people like, have you recovered?
00:24:41.715 --> 00:24:42.655
Are you sleeping?
00:24:42.695 --> 00:24:43.806
Why aren't you sleeping?
00:24:44.776 --> 00:24:50.935
Um, so I think that's part of the reason why I haven't picked up on some of it too, is that people are just like, ah, get out of
00:24:50.935 --> 00:24:51.155
here.
00:24:51.735 --> 00:24:55.096
I have a feeling we're going to start to hear some of that in the near future.
00:24:55.645 --> 00:24:56.145
I agree.
00:24:56.975 --> 00:24:57.566
I totally agree.
00:24:58.256 --> 00:25:01.120
Um, So I'm curious.
00:25:01.120 --> 00:25:03.441
I know you're getting you're getting feedback right now, Mike.
00:25:03.441 --> 00:25:07.980
But, uh, you know, give you I think, you know, I've already talked, right?
00:25:07.980 --> 00:25:10.201
I don't think I've heard many negative.
00:25:10.461 --> 00:25:12.931
In fact, I don't think I heard any negative things about the event.
00:25:13.701 --> 00:25:15.770
I heard lots of different ideas of things.
00:25:15.770 --> 00:25:24.211
But, um, maybe we can talk about like what you see are like feedback on things you might do differently.
00:25:24.230 --> 00:25:25.800
And you talked about some of them already.
00:25:26.260 --> 00:25:31.750
Um, I for one would like to see, um, More tracks than what we talked about, right?
00:25:31.860 --> 00:25:44.421
Professional, like the, the kind of the career path stuff, learning, you know, these different skills that are required as you, you know, if you move up to be a people leader, or even if you, maybe there's multiple tracks that we have more of a kind of like the developer track, right?
00:25:44.421 --> 00:25:48.250
There's, you get, you stay in the engineering versus people leadership and so on.
00:25:48.790 --> 00:25:50.230
Like, I would love to see more of that.
00:25:50.240 --> 00:25:52.661
And then in general, right, just sort of tracks.
00:25:53.270 --> 00:25:59.780
So if you're interested in sort of a set, more of a general topic area, right, you can be geared towards.
00:26:00.381 --> 00:26:06.990
The sessions that apply to that, um, rather than spending a lot of time, kind of go like one by one to try to, to choose those.
00:26:07.020 --> 00:26:10.921
But really, I think that's, that's the one thing I would like to see.
00:26:10.951 --> 00:26:16.740
And then, um, yeah, I think, you know, just better food, Mike,
00:26:17.730 --> 00:26:18.350
just better food.
00:26:18.441 --> 00:26:19.211
I'm going to work on that.
00:26:19.270 --> 00:26:20.510
I'm going to call the hotel.
00:26:20.580 --> 00:26:22.411
If we, if we go back to the hotel, it's going to happen.
00:26:24.881 --> 00:26:26.030
What's your thoughts?
00:26:27.865 --> 00:26:45.905
Yeah, I mean, I, I feel like, I mean, aside from better food, of course, um, I feel like what something that I would have also like to see is a better way to connect with people aside from potentially just like.
00:26:46.336 --> 00:26:50.885
Walking into a group of people who are talking and then trying to introduce yourself.
00:26:50.885 --> 00:26:54.905
I thought, I think it would be interesting to be almost like a matchmaking session.
00:26:54.905 --> 00:26:56.306
That might be an interesting thing, right?
00:26:56.306 --> 00:26:58.245
So like maybe in the app you can sign up.
00:26:58.245 --> 00:27:08.725
I know I've been at events where at the app you can like sign up for a matchmaking, professional matchmaking thing, where you basically will put, be put into a group or a cohort of folks and you try to have lunch.
00:27:08.745 --> 00:27:12.766
Or during lunch, for example, there are tables where they're industry specific.
00:27:12.766 --> 00:27:18.350
So you sit here if you're in, Um, higher ed tech, you sit here.
00:27:18.350 --> 00:27:19.911
If you're in med tech, you sit here.
00:27:19.921 --> 00:27:22.850
If you know your small business, you sit, you know, things like that.
00:27:23.260 --> 00:27:32.330
Um, I think the event is small enough that you're still able to talk to people pretty directly and generally get a sense and know who's going and who everyone is.
00:27:32.360 --> 00:27:39.860
But as the event grows and, you know, I know you have some growth plans, um, like that will get harder and harder, right?
00:27:39.881 --> 00:27:42.860
Imagine next year you do get to your 500.
00:27:43.425 --> 00:27:44.526
That will become harder.
00:27:45.115 --> 00:27:46.276
Yeah, right.
00:27:46.276 --> 00:27:59.245
And then that kind of intimate feeling where it's kind of like a, uh, a big summer camp where you can't walk down the hallway without seeing somebody and stopping and having a chat with them becomes a little bit more difficult, which is.
00:27:59.711 --> 00:28:16.441
Not a bad challenge to have, but I think that if we are there to network with like minded people and learn from them, a lot of the things that, a lot of the great takeaways that I had too, was even just in passing conversations with somebody in front of a door as I'm walking into another session.
00:28:17.530 --> 00:28:21.681
Yeah, I, I like the idea of doing it based, having those like topic area tables.
00:28:22.681 --> 00:28:24.830
I think I think that provides an opportunity.
00:28:24.980 --> 00:28:32.020
I mean, I guess I've never really, I guess that all three of us are lean more towards extroverts than introverts.
00:28:32.421 --> 00:28:35.520
Maybe, maybe I'm misinterpreting, which is easy to do.
00:28:36.020 --> 00:28:38.050
But I think people are introverts, right?
00:28:38.050 --> 00:28:38.770
It's a lot harder.
00:28:38.790 --> 00:28:46.590
So if there's ways to make that happen that make it less, um, intimidating, then we should, you know, that's a great idea for that.
00:28:47.256 --> 00:29:18.461
Yeah, yeah, um, I totally agree, um, I would, so, you know, a couple, just like, riffing, riffing publicly with, with the two of you, and for those that'll listen to this now and in the future, like, um, you know, I think a couple of things, one will be, um, trying to facilitate the networking aspect of it all, um, there's, there's a thing called brain, brain dates, That you can, uh, put into your events.
00:29:18.510 --> 00:29:23.730
Um, so that'll probably be like one of the few times I call out like a vendor specifically.
00:29:24.080 --> 00:29:30.100
Um, but, uh, we will likely try to find a sponsor to support that.
00:29:30.131 --> 00:29:38.911
Um, it's a really unique way to like go, uh, source someone that is looking to have a conversation on a similar topic as you or, or what have you.
00:29:39.320 --> 00:29:40.020
Um, but.
00:29:40.540 --> 00:29:55.691
I've, I've experienced them at Sastr before, um, in a few other places and in large part, people find that a very rewarding experience and a very seamless one to try to find other folks that are sort of, uh, you know, in their space.
00:29:57.975 --> 00:30:09.965
To the idea of tracks, um, you know, the, the funny thing is, like, on our speaker intake form, we proposed about, like, you know, like, essentially, like, submit to speak, right?
00:30:10.375 --> 00:30:15.306
Uh, we proposed roughly, like, 4 categories or themes that things could fall into.
00:30:15.846 --> 00:30:23.036
Um, and, and, like, regardless of that effort, uh, we still got, like, a slew of tons of different things.
00:30:23.036 --> 00:30:42.721
And by the end, uh, the committee, Naomi included, Uh, selected all of the sessions that we thought would be the most interesting and most impactful, um, and, and my team, Dan and everybody else who was trying to promote the event said like, how do we group these so that we can like, you know, say like, Hey, here's this like track of stuff you could go learn about.
00:30:43.201 --> 00:30:50.070
And I was like, have at it, good luck because I have no idea they're all so good and like, yeah, there were a couple of things, right?
00:30:50.070 --> 00:30:52.971
Like career development might've shown up once or twice.
00:30:53.480 --> 00:31:19.110
AI might have shown up once or twice, but then it was like, there was every topic under the sun, which I think is illustrative of like, The function and the breadth and like the things that we need to talk about now, that doesn't mean that we shouldn't try to facilitate tracks and trying to make it easier to navigate as an attendee, but it was very difficult to try to lump if I gave you the breakdown of their descriptions and their titles.
00:31:19.310 --> 00:31:19.840
No, I
00:31:19.840 --> 00:31:21.860
remember now that I was like,
00:31:22.161 --> 00:31:23.560
man, how do I do this?
00:31:24.810 --> 00:31:25.941
Uh, not a critic.
00:31:26.221 --> 00:31:27.800
My feedback was not a criticism.
00:31:27.800 --> 00:31:28.310
It was just more.
00:31:28.310 --> 00:31:29.171
Oh, no, no, no.
00:31:29.171 --> 00:31:30.600
I took it very constructively.
00:31:31.020 --> 00:31:40.490
Um, but yeah, as I think back about the topics I saw, like, I actually had a hard time choosing, you know, competing things because there were multiple things I'd want to go to.
00:31:40.540 --> 00:31:41.090
I had a,
00:31:41.110 --> 00:31:42.800
like, the whole committee had a hard time choosing.
00:31:43.600 --> 00:31:49.691
There were so many good submissions that we, I mean, we had 120 people submit to speak.
00:31:50.151 --> 00:31:58.961
And we divvied those out across the four of us to try to figure out, you know, what we wanted, what we wanted people to sort of potentially learn or walk away with.
00:31:59.030 --> 00:31:59.300
Right.
00:31:59.340 --> 00:32:04.610
Um, and so I think, you know, it's a good learning though, in general, cause like, you're not alone, right?
00:32:04.641 --> 00:32:27.000
The feedback that's coming in, there's a desire to have a little bit more of a theme, even like, how do we, Um, right size, like junior sort of content versus mid or senior level content, because the challenges we're experiencing as, you know, director on up feel pretty different than the ones that we're experiencing maybe when we're entering the role, right?
00:32:27.000 --> 00:32:35.870
And so, um, trying to figure out how to like work with our speakers to say, well, who are you, who are you intending this message to reach, right?
00:32:35.870 --> 00:32:38.370
And then we could tag those tracks appropriately.
00:32:38.836 --> 00:32:44.365
Um, I think that'll help with the experience, just adding more value to the experience overall.
00:32:44.415 --> 00:32:50.635
So those are things that, you know, brain dates, figuring out how to improve sort of the networking and tracks piece.
00:32:50.685 --> 00:32:59.645
Um, I think those two will really help continue to elevate the, um, the, the, the whole experience as an attendee.
00:33:00.076 --> 00:33:04.776
And hopefully help us keep that, you know, summer campy vibe, right?
00:33:04.806 --> 00:33:07.435
Like, to allow for that connectivity to happen.
00:33:09.161 --> 00:33:25.651
So those are things and then we'll, we'll likely, uh, I will, I think right now where my head's at just based on early feedback is, um, I want to do Monday is a day for learning.
00:33:26.360 --> 00:33:28.131
So I think like courses or workshops.
00:33:29.016 --> 00:33:38.635
Um, and people can, you know, go learn from Carrie Picklesheimer or Tyron or whoever decides that they actually want to teach a course, uh, for a handful of hours.
00:33:39.115 --> 00:33:46.175
And it'll be smaller cohorts, uh, sort of bring in some of that summer campy vibe to those particular activations.
00:33:46.816 --> 00:33:50.965
But then we would probably only do like two days of, of content after that.
00:33:51.586 --> 00:33:56.506
So it'd be like Tuesday and Wednesday would be like, you know, the actual sessions and we'd be done.
00:33:57.336 --> 00:33:57.875
Um.
00:33:58.405 --> 00:34:04.046
And so I think if we, if we can bring in some of that deep learning time ahead of the event.
00:34:04.485 --> 00:34:10.106
And then still have two full days of great sessions, you know, sort of curated the way that we're talking about.
00:34:10.816 --> 00:34:20.276
I think that pattern might work better, but anybody that's listening to this before the next mops of 24, if you've got better ideas, like, yeah, we're all ears.
00:34:20.276 --> 00:34:20.536
Right.
00:34:21.056 --> 00:34:23.496
But that's sort of where my head's at right now.
00:34:23.846 --> 00:34:23.996
That's
00:34:23.996 --> 00:34:24.346
good.
00:34:25.235 --> 00:34:25.576
Yeah.
00:34:25.756 --> 00:34:32.146
Well, and I, I mean, I think I told you to do like, I, I, we could, we could do a live ops cast, right.
00:34:32.365 --> 00:34:33.626
Or I want to do that.
00:34:33.881 --> 00:34:36.451
Either at the end or maybe each day or something of it.
00:34:36.871 --> 00:34:37.221
I don't know.
00:34:37.231 --> 00:34:37.571
We can figure it out.
00:34:38.511 --> 00:34:45.311
Amanda, my wife, for those of you listening, uh, who's been involved, you'll probably see her name show up in the community and on emails.
00:34:45.521 --> 00:34:45.871
Oh yeah.
00:34:45.871 --> 00:34:47.601
She just reminded, she reminded me again today.
00:34:47.601 --> 00:34:51.141
She was like, you all three need to do an Opscast.
00:34:52.316 --> 00:34:54.436
And I was like, what are we going to talk about?
00:34:55.466 --> 00:34:56.716
She's like, bring a guest on.
00:34:56.826 --> 00:34:57.596
And I was like, that's true.
00:34:57.596 --> 00:34:58.946
I guess we could just bring some people up.
00:34:59.536 --> 00:35:01.386
We'll do it like the old radio show style.
00:35:01.476 --> 00:35:01.876
That's
00:35:01.996 --> 00:35:02.516
for sure.
00:35:02.526 --> 00:35:03.186
Just do it.
00:35:03.186 --> 00:35:07.726
Like literally could just do it at the registration desk as people are registering.
00:35:08.526 --> 00:35:14.166
Ask them, have some commentary, you know, what are you most excited about learning here, you know, and that would actually be fun.
00:35:14.586 --> 00:35:14.846
Right.
00:35:14.856 --> 00:35:17.156
That would be, I think, really fun to stop and people randomly.
00:35:17.156 --> 00:35:18.466
And the first thing that comes to their mind.
00:35:19.286 --> 00:35:19.736
Yeah.
00:35:19.936 --> 00:35:20.146
Yeah.
00:35:20.806 --> 00:35:23.646
Jeff Coveney was like asking people, Mickey or Minnie Mouse.
00:35:24.006 --> 00:35:24.376
I saw
00:35:24.376 --> 00:35:24.506
that.
00:35:26.016 --> 00:35:26.246
Yeah.
00:35:26.756 --> 00:35:27.976
And then he spelled Mickey Ron.
00:35:28.536 --> 00:35:32.906
After he also, after his first one, he, you know, he tagged the wrong Michael Hartmann.
00:35:33.476 --> 00:35:34.266
Oh, yeah, that's right.
00:35:34.746 --> 00:35:39.626
Some other Michael Hartmann in like Boston is wondering who Jeff is.
00:35:40.266 --> 00:35:40.646
Yeah,
00:35:40.736 --> 00:35:41.316
that's okay.
00:35:41.356 --> 00:35:41.806
I mean, there's
00:35:41.806 --> 00:35:41.976
another.
00:35:41.976 --> 00:35:43.486
No, no, I gave him a margin.
00:35:43.936 --> 00:35:47.826
Oh, yeah, I'm sure we know that we know the other Mike Rizzo, right?
00:35:48.466 --> 00:35:49.606
Yeah, he's a legend.
00:35:50.066 --> 00:35:50.646
We love him.
00:35:52.016 --> 00:35:52.246
Cool.
00:35:52.456 --> 00:35:54.016
Well, all right.
00:35:54.016 --> 00:35:59.886
Well, so when are we going to know when 2024 MOps-Apalooza is going to happen sometime soon?
00:36:00.526 --> 00:36:01.096
Yeah, pretty
00:36:01.096 --> 00:36:01.526
soon.
00:36:01.586 --> 00:36:09.346
Um, uh, we've got bids in from, uh, a few locations, one of them being Vegas.
00:36:10.186 --> 00:36:15.466
Um, and, and for, yeah, most of us, most of us throw our hands up at that one.
00:36:15.466 --> 00:36:16.606
Like, I don't really want to do that.
00:36:17.211 --> 00:36:22.761
Um, the, I would, the only reason I would do it in Vegas is one, it would be an off strip location.
00:36:22.761 --> 00:36:26.171
So, um, it's not like a total party city type of thing.
00:36:26.751 --> 00:36:38.421
Um, but two, the, if the rates were just that much better across the board, not just to host the, the food and the, the, and the rental space and all that stuff, but also the guest rooms.
00:36:38.851 --> 00:36:41.331
Uh, you know, I'm looking to host an event that is.
00:36:41.881 --> 00:36:44.211
Uh, accessible for everybody, right.
00:36:44.261 --> 00:36:56.251
And, and that's really like the decision that's the, that, that's what weighs into my decision on where we go with these things, but we'll see Anaheim's fighting pretty hard for us to come back.
00:36:56.551 --> 00:36:59.701
So, um, it might happen there.
00:36:59.711 --> 00:37:00.351
I guess we
00:37:00.351 --> 00:37:05.331
all behave ourselves well enough, um, to, to want us to come back.
00:37:05.781 --> 00:37:09.551
Yeah, they were, they were, uh, thrilled with the outcome of our event.
00:37:09.681 --> 00:37:11.771
Um, and they.
00:37:12.266 --> 00:37:18.296
They gave us kudos on the ability to, to, to host something in a first year, the way that we did.
00:37:18.876 --> 00:37:34.606
Um, and I just like, before we end this broadcast, like, uh, the production team, if anybody's thinking about putting on event, as long as it's not at the same time as this one, because I need my production team.
00:37:34.996 --> 00:37:35.365
Sure.
00:37:35.466 --> 00:37:42.006
But if you need a production team, I, there's nothing I can do to talk more highly or whatever, right?
00:37:42.076 --> 00:37:43.766
But like the, the team we have is.
00:37:44.046 --> 00:37:44.896
Unbelievable.
00:37:45.496 --> 00:37:49.356
Um, Becca and Yuning and their whole entire crew.
00:37:50.156 --> 00:37:52.316
I can't sing their praises like high enough.
00:37:52.316 --> 00:38:00.326
So if you need a referral, you reach out to me and I'll, I'll gladly introduce you, uh, to them because we would not have been able to do it without their help.
00:38:01.356 --> 00:38:04.736
Well, and I'll just say like, kudos to you mentioned Dan.
00:38:04.976 --> 00:38:16.886
And Amanda, I know there are many other people from the Marketingops.Com team and a bunch of volunteers who, who stepped up to, to really kind of help get it across the finish line.
00:38:16.886 --> 00:38:19.026
So congratulations on a great event.
00:38:19.206 --> 00:38:20.936
I think it really was a game changer.
00:38:20.936 --> 00:38:25.786
And I think, um, everybody I've talked to is looking forward to next year already.
00:38:26.586 --> 00:38:26.896
Yep.
00:38:26.956 --> 00:38:27.216
Yeah.
00:38:27.216 --> 00:38:28.016
Thank you very much.
00:38:28.166 --> 00:38:36.451
And that's actually a call out to the wild for those listening, like If you want to volunteer a little bit of your time, um, we will need help next year.
00:38:36.501 --> 00:38:40.781
Again, we didn't, we needed that help, uh, until about a week before.
00:38:41.501 --> 00:38:43.661
So, uh, lesson learned there.
00:38:44.131 --> 00:38:50.351
Um, but if you want to learn a little bit about what it takes to do this stuff and you want to volunteer some time, um, please reach out.
00:38:50.591 --> 00:38:52.451
Uh, there's ways that we can make that happen.
00:38:54.081 --> 00:39:01.061
Yeah, and Naomi and Michael, thank you for everything as usual, you know, being involved and supporting this whole thing.
00:39:01.061 --> 00:39:02.981
Naomi speaking at the event.
00:39:03.041 --> 00:39:04.081
I really appreciate that.
00:39:05.071 --> 00:39:05.521
Um,
00:39:06.411 --> 00:39:07.001
happy to.
00:39:07.481 --> 00:39:16.131
Well, I think I think people saw my name up on a slide that I missed because I got there late and they thought I did a whole lot more than I did for the event.
00:39:16.161 --> 00:39:18.331
So I specifically
00:39:18.351 --> 00:39:19.221
asked them to go.
00:39:19.231 --> 00:39:27.081
Thank any if they saw any of those faces in the room to make sure that they thanked them for helping us build what we've built here in this community.
00:39:27.081 --> 00:39:27.541
Because.
00:39:28.231 --> 00:39:31.581
Uh, this is, it's, it's all of us doing it, right?
00:39:31.601 --> 00:39:36.041
So like, it was like you and Jess and AJ and MH and Naomi.
00:39:36.061 --> 00:39:37.751
There's a few, there's a few folks in there.
00:39:37.751 --> 00:39:39.961
So yeah, we couldn't fit all the,
00:39:40.111 --> 00:39:40.651
all of them.
00:39:41.161 --> 00:39:45.911
No, I mean, there's like, it's, it is definitely a community thing.
00:39:46.541 --> 00:39:51.021
Well, I, as always, this is, it's always so much fun just to riff together with the two of you.
00:39:51.191 --> 00:39:52.740
So I'm glad we got to do it again.
00:39:53.111 --> 00:39:55.781
Um, we need to try doing that more often.
00:39:56.911 --> 00:39:57.031
I
00:39:57.031 --> 00:39:57.451
agree.
00:39:57.521 --> 00:40:00.601
And I apologize to all the listeners that my voice sounds like it does.
00:40:00.661 --> 00:40:01.631
I hope it'll be back soon.
00:40:03.511 --> 00:40:04.201
All good.
00:40:04.671 --> 00:40:05.131
Naomi.
00:40:05.781 --> 00:40:08.031
Are you, uh, you getting rested up too?
00:40:09.001 --> 00:40:09.651
I am.
00:40:09.691 --> 00:40:14.331
Uh, I'm looking forward to American Thanksgiving next week.
00:40:14.331 --> 00:40:18.731
It's my favorite, uh, American Thanksgiving is my favorite Canadian holiday.
00:40:21.521 --> 00:40:22.901
Everything gets super quiet.
00:40:22.931 --> 00:40:27.240
I always can look forward to catching up on work and, uh, yeah, no calls.
00:40:27.251 --> 00:40:27.591
It's great.
00:40:28.306 --> 00:40:28.606
That's
00:40:28.606 --> 00:40:29.115
awesome.
00:40:29.576 --> 00:40:30.136
Even better.
00:40:30.196 --> 00:40:30.856
See, it's perfect.
00:40:30.856 --> 00:40:34.906
You can go to a conference and then, you know, have a week of work and then take a week to catch up.
00:40:35.206 --> 00:40:35.746
Exactly.
00:40:35.896 --> 00:40:36.226
There you go.
00:40:36.736 --> 00:40:37.476
Sounds good.
00:40:39.046 --> 00:40:39.916
All right, y'all.
00:40:40.146 --> 00:40:42.615
Uh, I think we will wrap that up right there.
00:40:42.696 --> 00:40:56.556
Thanks to all our listeners for, uh, allowing us to continue to, to share our, our wacky and crazy world with you and for supporting us, uh, even through sort of these lean, uh, uh, times for episodes, we're trying to get back on a.
00:40:56.791 --> 00:41:01.051
On a rotation there, but, um, until next time, we'll talk to you soon.
00:41:01.121 --> 00:41:01.381
Bye.
