WEBVTT
00:00:08.553 -->
00:00:10.621Welcome to the Willpower Podcast, rockstars.
00:00:10.621 -->
00:00:14.288Thanks again for tuning in, and today's episode does not disappoint.
00:00:14.288 -->
00:00:18.771Today's special guest is the CEO and founder of a company called NuFit.
00:00:18.771 -->
00:00:22.490His name is Garrett Salpeter and he is a phenomenal leader.
00:00:22.490 -->
00:00:29.571We're going to be jumping right in to this new concept called the Entrepreneur Operating System, or EOS.
00:00:29.571 -->
00:00:41.950This is a company that many of my friends are using right now to systematize their business, and it has changed the game for them, because it provides the systems and the training necessary to get the owner out of the business.
00:00:41.950 -->
00:00:44.122So we talk a lot about coaching on this channel.
00:00:44.122 -->
00:00:45.046We're gonna dive into that.
00:00:45.046 -->
00:01:01.290Then we're gonna segue into how having the right systems actually helps us promote the spiritual mission of our business and then, lastly, we're gonna be deep diving into the newbie, which is the featured product at NuFit, which is revolutionizing patient care across the industry.
00:01:01.701 -->
00:01:03.259I get nothing out of saying this personally.
00:01:03.259 -->
00:01:10.034I legitimately believe in this product because of what I've seen it do for my, my friends, businesses and their patients.
00:01:10.034 -->
00:01:12.887It's an electrical stimulation device like no other.
00:01:12.887 -->
00:01:16.063So before you disregard that, pay close attention.
00:01:16.063 -->
00:01:28.147The studies on this thing will blow your mind and Garrett, as an amazing leader, is going to do a masterclass on how to build a team based around systems and still inject the art or the spiritual side of things.
00:01:28.147 -->
00:01:29.090Enjoy the show.
00:01:29.090 -->
00:01:30.355Okay.
00:01:30.355 -->
00:01:39.909So, garrett, you were saying right before we hit record that the most significant thing you've done to grow you as a leader in your business was something called an EOS system.
00:01:39.909 -->
00:01:41.212Can you tell the audience what that is?
00:01:42.420 -->
00:01:50.984Yeah, so EOS stands for Entrepreneurial Operating System, and it's most commonly known as the system for operating a business.
00:01:50.984 -->
00:02:01.480That's taught in the book Traction by Gino Wickman, so the book is called Traction, and I'm probably like many of you listening to this where, you know, I'm not like a business guy who found an opportunity.
00:02:01.480 -->
00:02:04.650I was actually really passionate about this work.
00:02:04.650 -->
00:02:15.271And then my background is engineering and neuroscience and I actually worked with several clinicians in the Austin, texas area and saw ways to improve the methodology of the technology over time.
00:02:15.271 -->
00:02:22.623And so I came at this from the perspective of, you know, actually treating people or collaborating in the treatment of people and developing technology.
00:02:22.623 -->
00:02:25.569And then I had to really learn the business side.
00:02:25.569 -->
00:02:29.389As I'm sure many of you, if you're a physical therapist you become a practice owner.
00:02:29.389 -->
00:02:42.489You don't really learn those business skills, and so for me, reading this book was probably the single biggest quantum step in growth in my own knowledge base and understanding of how to operate a business.
00:02:42.489 -->
00:02:43.560It really taught me the fundamentals.
00:02:43.560 -->
00:02:49.483For example, it helped me take this whole broad spectrum of things in a business and break it down to okay.
00:02:49.483 -->
00:02:50.967There's really three verticals.
00:02:50.967 -->
00:02:52.800There's customer acquisition right.
00:02:52.800 -->
00:02:53.663It's marketing and sales.
00:02:53.663 -->
00:02:57.412There's delivery of goods or services, operations, so to speak.
00:02:57.412 -->
00:03:10.661And then there's finances, administration of the business, sort of these three verticals, and there has to be a strategy for how to have someone accountable for owning and driving forward those elements of the business.
00:03:11.042 -->
00:03:35.943And so I learned from that book and really have just, you know, implemented what was done there with minimal change, but learned how to create an organization effectively, how to find the right people, identify the right people, get them in the right seats, structure the organization so that works as efficiently and effectively as possible, and then also how to with that team, how to do effective strategic planning, how to have effective meetings.
00:03:35.943 -->
00:03:48.257That's one thing that I've learned too along the way is, you know, I used to think that meetings were a distraction from the work that I really should be doing, and then I've learned that, as a leader, meetings really are my.
00:03:48.257 -->
00:03:49.079That's like my.
00:03:49.079 -->
00:03:51.185You know, nfl players prepare for the game on Sunday.
00:03:51.185 -->
00:03:53.384That's like my Sunday, that's like my game.
00:03:53.384 -->
00:04:05.360You know, to be in a meeting to lead an effective meeting, facilitate an effective meeting, drive it towards a conclusion, where we're either taking action on something or clarifying something, you know, whatever the purpose is, you know.
00:04:05.360 -->
00:04:30.742So this system helps us understand how to get a business structured appropriately, how to do planning, how to run effective meetings, how to have a scorecard and measurements along the way, so you're not just finding out at the end of the month or the quarter how you did, but you have leading indicators so you can pull levers and make changes and do different things along the way to give yourself the best chance of success and getting a good report at the end of the month or the quarter or the year, whatever it might be, so there's a
00:04:30.802 -->
00:04:46.420lot in that and you know, we've really, really adopted that system and it's so cool to see that it frees up a lot of the burden that I felt before doing this in order to kind of piece things together and sort of run everything.
00:04:46.420 -->
00:04:54.151You know, it frees up a lot of that burden and it sort of creates this, this like lateral pressure in a positive way on everyone.
00:04:54.151 -->
00:05:11.471Accountability, because you know in weekly meetings that for us on the leadership team or for people in their departments, there's in the weekly meeting there's there's weekly commitments, you commitments, there's things that people are responsible for doing and no one wants to get up in front of the leadership team, in front of the department, and say, you know what, I didn't do that this week.
00:05:11.471 -->
00:05:13.627So there's certainly other systems that have that.
00:05:13.627 -->
00:05:20.112But that element of accountability and it sort of creates the foundation, the framework that we can really build our business on top of.
00:05:20.661 -->
00:05:23.069Yeah Garrett, that is such a great overview of EOS.
00:05:23.069 -->
00:05:24.346I'm very familiar with it.
00:05:24.346 -->
00:05:26.004Of yeah Garrett, that is such a great overview of EOS.
00:05:26.004 -->
00:05:26.528I'm very familiar with it.
00:05:26.528 -->
00:05:26.970I've read the books.
00:05:26.970 -->
00:05:31.666One of my other favorite books from the same author is Rocket Fuel, where they talk about the two types of personality types that come into things.
00:05:32.168 -->
00:05:33.701But a couple of things you said I want to punch.
00:05:33.701 -->
00:05:39.733The first is this idea that you weren't a business owner who started chasing this passion.
00:05:39.733 -->
00:05:42.225You just started chasing the passion and then you were building around it.
00:05:42.225 -->
00:05:47.216I think every healthcare entrepreneur listening to this is feeling the exact same way.
00:05:47.216 -->
00:05:48.759None of us have gone to business school.
00:05:48.759 -->
00:05:54.562I will tell you that one of my favorite coaches once said that if we knew what we were getting into, we would have never have done it.
00:05:54.562 -->
00:05:56.687I have a brother who has a double NBA.
00:05:56.687 -->
00:05:58.392He is a very successful.
00:05:58.392 -->
00:06:02.908He's been a very high ranking team member at Google and Dropbox very big.
00:06:02.908 -->
00:06:04.250He's been at COO level.
00:06:04.250 -->
00:06:12.786He has told me for years how he wish he had had the courage to start a business like me, and what I tell him is like if I had known what this was, I wouldn't have done it.
00:06:12.786 -->
00:06:15.035Like it's just who we are.
00:06:15.136 -->
00:06:19.642But this thing called traction and this concept of EOS is the entrepreneur operating system.
00:06:19.642 -->
00:06:22.105Every business owner who hasn't is the entrepreneur operating system.
00:06:22.105 -->
00:06:27.288Every business owner who hasn't bought into something like that yet needs to.
00:06:27.288 -->
00:06:29.730There's a few options out there.
00:06:29.730 -->
00:06:37.377I used actually something called Gazelles, which is Vern Harnish's book Scaling Up, but that was actually 15 years ago.
00:06:37.377 -->
00:06:40.041It's still very widely used.
00:06:40.041 -->
00:06:43.492But I will tell you, in my world I'm highly networked across outside of healthcare.
00:06:43.492 -->
00:06:46.209The EOS system is where all my friends are going.
00:06:46.209 -->
00:06:50.071The EOS system is the predominant system and they have implementers.
00:06:50.071 -->
00:06:52.288Did you hire someone to help you implement as well?
00:06:52.939 -->
00:06:58.932So we self-implemented and we did that in part because we had done.
00:06:58.932 -->
00:07:09.055We were also doing some business coaching with a guy here in Austin who's a friend of mine, who had a similar system, and so that we got some coaching on how to implement, sort of through that.
00:07:09.055 -->
00:07:10.060So we didn't hire a formal.
00:07:10.380 -->
00:07:16.021EOS implementer, but I have several friends, fellow business owners, that have, and that's been a positive experience.
00:07:16.021 -->
00:07:24.927So if we didn't have this other coaching experience at the same time, we would have done that and I definitely would recommend it for people just getting started.
00:07:25.548 -->
00:07:32.261Yeah, most of my friends do too and, just like anything else with coaching, it's expensive.
00:07:32.261 -->
00:07:33.627So, like you're like, oh my gosh, how am I going to spend this money?
00:07:33.627 -->
00:07:38.564But your journey is not unique in the sense that people I know who've gone through it they're like wow, I've got this meeting rhythm set up.
00:07:38.564 -->
00:07:42.850I've got systems and operating policies now that are keeping my people accountable.
00:07:42.850 -->
00:07:45.074It frees people up, Is that?
00:07:45.074 -->
00:07:48.980I mean I don't want to read between the lines or put words in your mouth, garrett, but has that been your journey?
00:07:48.980 -->
00:07:54.886Do you feel like you've been freed up to focus on the part of the business that you're most passionate on as a result of the EOS system?
00:07:55.367 -->
00:07:56.509Yes, absolutely.
00:07:56.509 -->
00:08:03.507And on that same theme and also a few moments ago, you mentioned rocket fuel, right, that relationship between the visionary and integrator.
00:08:03.809 -->
00:08:04.088Yeah.
00:08:04.309 -->
00:08:22.446That's something that in the last, you know, six months from the time we're having this conversation, I finally, you know, for the first time in this I don't know I mean had a business for 16, 17 years, had the newbie out for eight years, you know finally hired an integrator and that was a big step for me.
00:08:22.446 -->
00:08:33.648It was a lot of actually personal work to get over that sort of ego status of being like the only one in a C-level position or something like that, like to sort of to get over that.
00:08:33.648 -->
00:08:40.164So it took some really personal growth work to get to that point and also finding the right person.
00:08:40.164 -->
00:08:46.749We had a few people who we had considered for a role like that, working with us on a consulting basis, saw that it didn't work.
00:08:46.749 -->
00:08:58.471The gentleman we ended up hiring in that position we also had working with us as a consultant and saw the contrast in a positive way that it did work and it was someone who we wanted to hire and invest in.
00:08:58.580 -->
00:09:06.620But you talk about hiring an implementer, hiring an integrator, which is sort of like the COO to the CEO, right for people who aren't familiar with the term.
00:09:06.620 -->
00:09:18.235But that is also another example where it's expensive to hire someone who has previous experience running or owning a business and, you know, brings that level of experience.
00:09:18.235 -->
00:09:28.303But that is an investment that already, in the span of less than a year, has provided a tremendous return, and that both of those.
00:09:28.303 -->
00:09:38.551Implementing EOS in the first place was a nice sense of ah, of a burden off of my shoulders, and then hiring this integrator was another sense of ah.
00:09:38.551 -->
00:09:53.090Good, now he can take and run with the things that I'm not as good at or don't have as much time to focus on and, just like you said, it gives me a chance to focus on the things that I do so like in traction, as you know you know, everyone on the team has the accountability chart.
00:09:53.129 -->
00:09:56.085Everyone has a few bullet points underneath their role.
00:09:56.085 -->
00:10:13.541So for me, there's things like innovation and key relationships and things like that, and there's also the quote, unquote face of the company, where I do our podcast and speak at events and have the opportunity to do something like this have this conversation with you and so it frees up, frees me up to be able to do stuff like that, which, quite frankly, I love.
00:10:13.541 -->
00:10:14.625It doesn't even feel like work.
00:10:14.625 -->
00:10:15.929You know, I get to sit here and chat with Will.
00:10:15.929 -->
00:10:16.662This is awesome.
00:10:17.484 -->
00:10:29.605I know it's so crazy because like so this whole concept about rock stars as you're listening, he was talking about integrator and visionary.
00:10:29.605 -->
00:10:30.469Just to kind of clear that up a little bit.
00:10:30.469 -->
00:10:50.208Like, the visionary, according to the traction system, as an individual who is passionate about looking forward, comes up with lots of ideas, wants to innovate, wants to come up with different ideas of how to like, make things better, the integrator loves to get it done and the most common problem is that the visionary feels guilty that they're giving all the crap they don't want to do to the integrator because or they have a hard time letting it go because they have, you know, their sense of control around it.
00:10:50.208 -->
00:10:56.241So, like, the integrator loves to do the thing, but they don't love thinking of the thing, they just want to be.
00:10:56.241 -->
00:11:01.711They want the vision painted for them, they'll contribute to it, but ultimately it's more operational and functional based.
00:11:01.711 -->
00:11:16.812So it's really cool because all of you who are listening to this rock stars, you're busy in your companies and this concept I want to hit that Garrett's hitting upon is you have to buy back your time, you have to spend money and invest it in people.
00:11:16.972 -->
00:11:19.404Like you know, we're big on coaching in this podcast.
00:11:19.404 -->
00:11:22.250You know a company like an EOS.
00:11:22.250 -->
00:11:23.092We get nothing.
00:11:23.092 -->
00:11:24.505We're getting nothing for promoting them.
00:11:24.505 -->
00:11:28.946Let me just say, garrett and I did not get beforehand go hey, how can we make referral fees on EOS systems?
00:11:28.946 -->
00:11:34.000This is just us on the podcast doing you a solid and saying, hey guys, this is a system.
00:11:34.080 -->
00:11:49.691If you've been working with coaches and you've made pretty good progress, but you're looking for something to step up your game, you could add the EOS system in addition to your coach, or EOS system in addition to your coach, or you could switch to an EOS coach and really get focused on the systems, because the EOS system is just that.
00:11:49.691 -->
00:11:53.784These are operational components that are built into your company that offload the owner.
00:11:53.784 -->
00:11:55.850But you have to buy back your time.
00:11:55.850 -->
00:12:05.225You have to invest in the coach, you have to invest in the integrator, like in Garrett's case, that he needed, you know well, before he started using it so that he could focus on doing what he loves.
00:12:05.225 -->
00:12:09.333And now new fit is growing, like I know you guys as a result of that.
00:12:09.394 -->
00:12:13.370Here's the two things I know about your company and I get nothing for saying this is that number one.
00:12:13.370 -->
00:12:15.043You do have a phenomenal culture.
00:12:15.043 -->
00:12:22.868Shout out to Laura and Kara Like they are at all these events that I'm at across the industry and they just have like that.
00:12:22.868 -->
00:12:24.793You can just sense the company culture.
00:12:24.793 -->
00:12:28.614I've I've had a chance to really dive in deep with them about what makes your company great.
00:12:28.614 -->
00:12:31.222They talk a huge amount about how great you are.
00:12:31.222 -->
00:12:35.764They also talk about the product and how great it is, but they also talk about the culture and the feel of that.
00:12:35.764 -->
00:12:42.467So for you, as you've looked at the EOS system, why don't you tell me what your top like favorite takeaways were?
00:12:42.467 -->
00:12:50.888Maybe you've already mentioned it with your like meeting rhythms and stuff, but what were some of the key things that really moved the needle for you when you were implementing that EOS system?
00:12:52.602 -->
00:12:57.390So there were a few and a few that directly contribute to culture.
00:12:57.390 -->
00:13:03.628You know, it's interesting to contrast how I feel now versus how I felt, say, five years ago.
00:13:03.628 -->
00:13:18.686You know, one of the biggest differences is right now I feel like, holy crap, we have a team that can take this thing to the next level right, we've got the rock stars that we want right people in the right seats.
00:13:18.686 -->
00:13:30.240And five years ago I had a lot to learn as a person, not only as a business owner but personally.
00:13:30.240 -->
00:14:04.967I had some of these people-pleasing tendencies, inabilities to set boundaries, and I allowed a couple bad apples Certainly not everyone, but allowed a couple people to get away with things and really drag down the company culture in a way that I didn't fully comprehend until I finally had the courage to do something about it and get rid of a couple of the wrong people, and that made all the difference in the world and traction helped me Some of it.
00:14:05.149 -->
00:14:09.461I sort of came to my senses, I would say beforehand.
00:14:09.461 -->
00:14:19.182But this is part of why, just as a little quick tangent, part of why I say that that running a business really is a spiritual journey, because the things that come up, that we have to.
00:14:19.182 -->
00:14:27.030You know the we really have to work on ourselves, and so many times what we get in life is not what we work for or what we want, but it's who we are.
00:14:28.441 -->
00:14:42.634The outcomes we get in the external world are often a reflection of who we are internally, and working on who we are internally is often the fast track to not even the best path, like the most direct path to business success.
00:14:42.634 -->
00:14:44.046So a little bit of an aside there.
00:14:44.046 -->
00:14:49.706Most direct path to business success, so a little bit of an aside there.
00:14:49.986 -->
00:15:14.361But traction talks so much about establishing core values and then using those as a filter for hiring for you know, managing, promoting, retaining people on your team too, so that exercise has been immensely valuable in helping to establish and then, you know, preserve and maintain and continue to cultivate and grow a very healthy, vibrant, energetic culture.
00:15:14.361 -->
00:15:32.691And then also, one other thing that I really like from the traction system is this what they call IDS identify, discuss and solve issues and they describe this process that we do in every weekly meeting of just keeping a running list of the issues that are always going to come up every week.
00:15:33.822 -->
00:15:49.865There's something various issues in the business, some severe, some minor, but there's a process and time set aside in the agenda of the weekly meeting to address those, and that, along with we've also done a few different book clubs and talked about different things along the way.
00:15:49.865 -->
00:16:03.352So that's one of the things that I think really helps us is establishing this culture of not letting issues fester, not sweeping things under the rug, but talking about them in a way where you know it's this really interesting balance.
00:16:03.352 -->
00:16:05.073This is part of the, I would say you know it's this really interesting balance.
00:16:05.073 -->
00:16:09.750This is part of the, I would say you know, personal development, spiritual side of running a business is so much of.
00:16:09.750 -->
00:16:15.211It is really interpersonal communication and interactions and relationships and being able to.
00:16:15.812 -->
00:16:28.591If you want to give someone negative feedback, it's so important that you have a foundation of safety and a sense of belonging first, because that is going to make someone feel safe.
00:16:28.591 -->
00:16:34.828If they don't feel safe in a conversation, especially when they're getting negative feedback, if they don't feel safe, they're going to go into fight or flight.
00:16:34.828 -->
00:16:41.003They're going to think either you know you're the idiot who doesn't even know what they're talking about, or oh my God, my job is on the line.
00:16:41.003 -->
00:16:41.524I'm in trouble.
00:16:41.524 -->
00:16:42.384I'm going to lose my job.
00:16:42.404 -->
00:16:46.971You know, they're going to go to all these different places, they're not even going to hear you or let alone have any productive dialogue.
00:16:46.971 -->
00:16:50.956So being able to have being able to you know as a leader.
00:16:55.820 -->
00:17:06.994Being able to lead with vulnerability, being able to admit mistakes and being able to talk openly establishes this sense of safety and belonging, so that you can have difficult conversations when they come up, which they're going to come up, you know, from time to time.
00:17:06.994 -->
00:17:18.251So I think that and and having that framework of everyone being on the same page about discussing issues and intentionally bringing them up, not sweeping them under the rug, I think is a big part of that too.
00:17:18.920 -->
00:17:19.843Yeah, I love that.
00:17:19.843 -->
00:17:20.484And rock stars.
00:17:20.484 -->
00:17:36.007I want you to really hear what Garrett said around this concept of how just having the right tools has made all the difference, because EOS has produced these tools that hit upon the different things that he discussed, from having crucial conversations to addressing company issues week to week.
00:17:36.007 -->
00:17:45.909There's something about a tool that makes it easier, because otherwise we're in there just kind of grinding trying to figure out oh right, so what is it that I've got to put together this time?
00:17:45.909 -->
00:17:49.401And and you know, looking around corners because you don't know what else to do.
00:17:49.401 -->
00:17:51.467So having a system of checks and balances is big.
00:17:51.467 -->
00:17:59.682And then, garrett, the thing that you said I really loved is this idea that owning a business and being a business leader is a spiritual journey.
00:17:59.682 -->
00:18:02.346I couldn't agree with that more.
00:18:02.547 -->
00:18:08.083I remember when one of my coaches, who is just he called it our ministry.
00:18:08.083 -->
00:18:10.690He's like listen, whether or not you believe in God.
00:18:10.690 -->
00:18:12.666He's like this is a spiritual journey.
00:18:12.666 -->
00:18:14.355This is your ministry of serving others.
00:18:14.355 -->
00:18:24.344So if you do believe in God, this is how you can manifest that service in the world is through your business, and it is something that's really unique.
00:18:24.344 -->
00:18:35.059I don't think all business owners are great people, but I would say that the majority of the business owners, who are at least mom, pa, who bootstrap from the ground up, man, they're my peeps, they're my peeps.
00:18:35.059 -->
00:18:38.288I don't care if it's healthcare or outside of healthcare, you know.
00:18:38.288 -->
00:18:41.442So I love that piece of it being a spiritual journey.
00:18:41.442 -->
00:18:55.627Here's my question for you, kind of leaning into that, what's maybe something spiritual or like personal that you've learned in about you as a result of owning your business that has later increased your ability to impact your family?
00:18:58.051 -->
00:18:58.333There's.
00:18:58.333 -->
00:19:00.520There's quite a few things, you know.
00:19:00.520 -->
00:19:05.242The, I think, one that I mentioned earlier is through business.
00:19:05.242 -->
00:19:19.811I became acutely and uncomfortably aware of some of my own patterns, like this people-pleasing inability to set boundaries, difficulty having uncomfortable conversations.
00:19:19.811 -->
00:19:35.372Through various situations in my business journey it was just staring me right in the face like wow, if I really sit back and look me doing or not doing this has allowed this to happen and led to this problem over time.
00:19:35.372 -->
00:19:46.747So I understand it's like with great power comes great responsibility, but also with great responsibility comes great power If I realize the part that I played in that.
00:19:47.429 -->
00:20:04.803then I have some opportunity to actually change it, and learning that kind of notion of extreme ownership, I think, is something that serves me and many others well and something that I still will catch myself wanting to blame somebody else for this or that.
00:20:04.803 -->
00:20:06.809So it's still an ongoing journey.
00:20:06.880 -->
00:20:20.368I'm not saying I've arrived and I'm some sort of guru by any means, by any stretch of the imagination, but it is really cool to just see what happens here, so learning some of these different patterns and tendencies.
00:20:20.368 -->
00:20:25.553I really like the notion that it's kind of both psychology and spiritual practice.
00:20:25.940 -->
00:20:39.166the notion of internal family systems, which many people may have heard of parts work or things like that where you know our psychology has these different learns, these different patterns, different behaviors, like as a child, for example.
00:20:39.166 -->
00:20:47.395You know some people learn that they have to be compliant little kids or they always have to, like, put on a happy face in order to get love and get a sense of belonging.
00:20:47.395 -->
00:20:53.845Or, you know, they learn these people pleasing tendencies or they learn that they have to act a certain way because they don't feel like they're worthy at their core.
00:20:54.548 -->
00:21:18.646And you know those types of patterns lead to these certain behaviors and it's really interesting to to observe, either through meditation or just general daily life, some sort of you know mindfulness practice, if you call it that you know to observe, either through meditation or just general daily life, some sort of you know mindfulness practice, if you call it that you know to observe those patterns in oneself and see the results and then use that as an opportunity to reflect and perhaps get coaching or counseling or do some guided meditation work or things like that.
00:21:18.686 -->
00:21:27.438But it's allowed me to really see some of those patterns and it's been a catalyst for me to.
00:21:27.438 -->
00:21:54.877In internal family systems they talk about parts and the self, about how we actually, you know, oftentimes in our culture we spend so much time trying to build ourselves up, to change ourselves, turn ourselves into something when, in this perspective, which I have come to agree with, and when, in this perspective which I have come to agree with, the truth is that we actually have a foundation of a true self that is complete, that is calm, courageous, curious, compassionate, connected.
00:21:54.877 -->
00:22:09.065There's these eight C's that they use to describe it and oftentimes what we need is not necessarily to build more on top of it, but to unwind these compensatory behavioral and psychological patterns and get back to our true self, get back to who we really are.
00:22:09.065 -->
00:22:18.262So that perspective I've actually you know experiences in business led me to that and I think that's made me a better person, a better parent.
00:22:18.724 -->
00:22:22.444You know and better at relationships overall, outside of business too.
00:22:23.200 -->
00:22:30.817Yeah, it's such a great concept to think about that the purest, most and all we have to do.
00:22:30.817 -->
00:22:34.540Leadership is less about becoming something we're not and more about peeling away what's in the way.
00:22:34.540 -->
00:22:37.544That's a really cool point that you just made there.
00:22:37.544 -->
00:22:51.487What a great share on the spiritual side of owning your business, and it's funny how like something non-spiritual and very like emotionless called systems can unlock our ability to really learn these spiritual lessons.
00:22:51.487 -->
00:22:57.626So, rock stars, as you're listening to this, here's my question for you to consider what are some of the things that you are grateful to for your business?
00:22:57.626 -->
00:23:03.586What are the lessons you've learned in your business that you're grateful for that have helped you become a better person?
00:23:03.586 -->
00:23:14.726I want everyone listening to think about some of the challenges that you've overcome, like think when I say that everyone's got like specific images that flash to their mind of really intense problems that you have overcome.
00:23:14.726 -->
00:23:38.281And I want you to take a second, as you're listening to this, whether you're driving or exercising, and think about what are those lessons that you have learned that have benefited you and your family and show gratitude for that, because so many times, rock stars, we get so round up in this idea of like being affected by our business that we forget what the gift and opportunity it is to have that responsibility, like Garrett said, and, coincidentally, that power.
00:23:38.281 -->
00:23:45.911So I just want you guys to be swimming in that space as we are talking about this thing called a spiritual journey of business.
00:23:46.393 -->
00:23:58.663And it's so cool that we landed on this, coming from a place originally of this objective, non emotional thing called systems, because it's the art in the science of what we do in physical therapy terms.
00:23:58.663 -->
00:24:06.125Garrett, you know it's like that idea of like I know how to do a grade five manipulation on that joint, but do I know how to feel it with my hands?
00:24:06.125 -->
00:24:10.428Do I know how to read the patient's face and communicate it to them so they don't guard?
00:24:10.428 -->
00:24:28.788Like there's an art and a science to these things and I think clearly what you've done so beautifully over at NuFit which, by the way, and not just saying this, it's one of my favorite companies in the physical therapy space is because you guys have a real grip on those two elements of the science and the art of it.
00:24:29.714 -->
00:24:43.730And one of the things we were talking about, you know, kind of pivoting our conversation a bit before we hit record, was how you have come to also recently realize how trust is such a vital part of this path for you in your business.
00:24:43.730 -->
00:24:46.174You know you were talking specifically about patient care.
00:24:46.174 -->
00:24:53.148So we were talking internally about businesses using systems and understanding the art and the spiritual side of it.
00:24:53.148 -->
00:24:58.260But now let's pivot into that thing called patient care and building trust with them.
00:24:58.260 -->
00:25:07.628You were alluding that you have seen recently and learned how powerful it is to get, how results, build trust and retention with patients.
00:25:07.628 -->
00:25:08.998Can you mind talking a little bit about that?
00:25:09.480 -->
00:25:14.757Yes, Thank you for the kind words about NewFit and happy to share that so for everyone listening.
00:25:14.757 -->
00:25:43.808One of the things that we do in the EOS process in traction is to create your marketing message, talk about your core focus, talk about your three uniques sort of your sales pitch, what makes your company unique, why your potential customers should care, should work with you, et cetera, and I was so passionate about this work that it was.
00:25:44.454 -->
00:25:48.066For me it was, you know, give your patients a better experience, help them feel better.
00:25:48.066 -->
00:26:15.086It was these, you know, things that were related to just the patient experience, patient outcomes, and a lot of clinicians of course value that, of course care about patient outcomes, but they also are already skilled and trained clinicians and so when we talk about that, it doesn't necessarily land because it's not solving an immediate problem.
00:26:15.086 -->
00:26:22.627That's top of mind for them, whereas a lot of people listening to this you might have issues more that you're thinking about.
00:26:22.627 -->
00:26:27.241The things that keep you up at night are probably more related to you know how do I?
00:26:27.903 -->
00:26:35.025recruit and train and retain therapists right, or how do I get more patients in the door, things like that.
00:26:35.025 -->
00:26:58.968And so one of the things that's cool is that we have now seen, both anecdotally and with actual objective data, that this process of new fit methodology and using the newbie in various clinics not only does it provide that increase in patient satisfaction, but it also leads to a financial return in a way that speaks to business owners as well.
00:26:58.968 -->
00:27:01.944More of the dollars and cents minded people.
00:27:02.756 -->
00:27:15.124And so it's kind of cool that you can get both the sort of the art and the science or the subjective and the objective or the you know, feel good and the, you know, do well by doing good to kind of all of that together.
00:27:15.474 -->
00:27:32.787And so we did a pilot study, for example, with a large national clinic and they were using the Nubi Nubi is our device neuro-bioelectric stimulator, just for reference and they started using it in five locations and they looked at all of their MRs.
00:27:32.787 -->
00:27:35.061It's very sophisticated, they track everything in their EMR and they saw at all of their EMRs.
00:27:35.061 -->
00:27:39.126It's very sophisticated, they track everything in their EMR and they saw some really wonderful things.
00:27:39.126 -->
00:27:42.156Their patient satisfaction was already really good.
00:27:42.156 -->
00:27:42.979It was in the high 80s.
00:27:42.979 -->
00:27:44.060It was 88 or 89.
00:27:44.060 -->
00:27:48.719When they used the newbie it went up to 98, so that was cool.
00:27:48.719 -->
00:27:55.479That, however, doesn't necessarily translate to more dollars you think that it will over time.
00:27:55.598 -->
00:27:57.645but you have to look at the other things.
00:27:57.645 -->
00:28:00.884What they saw was an increase in arrival rate.
00:28:00.884 -->
00:28:02.461They saw their 1, 2, 3 rate.
00:28:02.461 -->
00:28:10.622It's kind of the dirty little secret the number of patients that drop out within the first three sessions don't complete their plan of care because they think, oh, this isn't worth the co-pay.
00:28:10.642 -->
00:28:11.443It's not worth the drive.
00:28:11.503 -->
00:28:12.406I could do this myself.
00:28:12.406 -->
00:28:19.932It's not worth the drive I could do this myself.
00:28:19.932 -->
00:28:20.449It's not going to help me, whatever they think.
00:28:20.449 -->
00:28:23.984So their one, two, three dropout rate was 16 to 17% and that was cut in half, went down to 8% when they used the newbie.
00:28:23.984 -->
00:28:33.884So if you think about the increased retention and the number of patient visits that they're going to have, that increased volume is going to earn them a return on the purchase of the newbie in something like five or six months.
00:28:33.884 -->
00:28:36.949So it was really really wonderful to see that.
00:28:36.949 -->
00:28:38.190And that is you know.
00:28:38.210 -->
00:28:42.893You talk about the speed of trust, which I know is one of your absolute favorite books I know we've talked about.
00:28:42.893 -->
00:28:52.506If you talk about the notion that one of the things that builds trust the best is results, If you get a result for somebody, they tend to trust you.
00:28:52.506 -->
00:28:58.598And so, you know, working with the newbie, many, many practice owners tell us this.
00:28:58.598 -->
00:29:09.160Many clinicians notice this and we've seen in our data 91 to 92% of patients experience tangible improvements, so functional improvements and or reductions in pain in their first session on the device.
00:29:09.160 -->
00:29:20.803And we, you know, we can talk about why that happens, but the headline is that that experience creates these wow moments, these aha moments for patients and they are saying, well, of course I'd want to come back.
00:29:20.803 -->
00:29:23.922This actually worked, this was well worth the time and the money.
00:29:23.922 -->
00:29:26.969And heck, yeah, I'm going to come back and complete my plan of care.
00:29:27.537 -->
00:29:31.247So, it sort of creates that dynamic there, where you get that immediate buy-in.
00:29:32.234 -->
00:29:35.319Yeah, it's so interesting, this concept of how trust builds results.
00:29:35.319 -->
00:29:42.349Nothing builds trust quicker than getting quick results, according to Stephen Covey.
00:29:42.349 -->
00:29:53.926And the thing about the newbie when it first came out, when NuFit first entered the market, I think I first saw you guys at a hands-on diagnostic seminars event and I remember seeing you guys going, oh cool, another new device.
00:29:53.926 -->
00:29:55.313Like I didn't.
00:29:55.313 -->
00:29:55.875I honestly would.
00:29:55.875 -->
00:29:58.482Just I wasn't like I don't trust it or whatever.
00:29:58.482 -->
00:30:00.217But there's, there's just been so many devices.
00:30:00.217 -->
00:30:03.146I remember being in PT school learning about diathermy.
00:30:03.146 -->
00:30:06.579You know this like magnetic coil thing that no one uses.
00:30:06.579 -->
00:30:12.121You know there's ultrasound was really big when I started trading and now very few, if anyone ever, use it.
00:30:12.121 -->
00:30:13.826Like there's these things that have come and gone.
00:30:13.826 -->
00:30:24.460We know that these equipment pieces are part of our business, so I don't immediately like put them down when I see something new come, but it doesn't stand out to me either and I just remember thinking I wonder what that is.
00:30:24.660 -->
00:30:26.746And here's, here's what was interesting.
00:30:26.746 -->
00:30:28.136The first people I talked to.
00:30:28.136 -->
00:30:31.582I could mention their names, but I don't know if I can without embarrassing them.
00:30:31.582 -->
00:30:35.007But these are, these are clients of yours, good friends of mine, who would not lie.
00:30:35.007 -->
00:30:36.489I was like so why are you?
00:30:36.489 -->
00:30:41.012What is it about this, this new fit, newbie thing that you like, and they're like well, immediately.
00:30:41.012 -->
00:30:45.594It's because we get results with our patients in a way that nothing else has, and that's you know.
00:30:45.594 -->
00:30:57.208I don't know how deep we want to get into that in this episode, but like, this is a machine that has not only gotten results so quick that it's starting to explode across the therapy world, but it's also in almost all these professional teams.
00:30:57.268 -->
00:31:04.542I was in Colorado and Kara and Laura had to go to I think it was the Rockies, and it was like oh my gosh.
00:31:04.542 -->
00:31:10.022And so, yeah, it's really cool that the newbie has gotten so much attention so fast.
00:31:10.022 -->
00:31:12.336But this is what I love about the trust factor.
00:31:12.336 -->
00:31:24.442So people who've been using that product and this concept, by the way, goes beyond the newbie, but just this idea of like, with the newbie as an example people who use it, the patients get an immediate result, so they keep coming back to their appointments, which is great.
00:31:25.096 -->
00:31:30.096The other piece about this, too, that I've seen with my friends who use it is that they get immediate results in a different way.
00:31:30.096 -->
00:31:39.936Their patients not only love it, but they're able to actually make additional revenue above what they've traditionally done in the insurance model, and that, to me, is the ultimate win, win, win.
00:31:39.936 -->
00:31:54.647You've helped create a product that increases the results of patients' goals, but then you turn around and you're increasing the results of your clients, the PT owners, getting the results they need financially, and so, yeah, I just think that's really cool that you have found that.
00:31:54.647 -->
00:31:57.093How did you discover this thing, like, how did you get in?
00:31:57.093 -->
00:31:58.536How did this whole thing come about?
00:31:58.536 -->
00:31:59.699I don't know the origin.
00:31:59.699 -->
00:32:03.268Super story of the new fit company and newbie.
00:32:04.335 -->
00:32:10.007When you talk about you know how it gets these fast results for patients.
00:32:10.086 -->
00:32:15.105I think it's worth diving into that and I think that's going to tell me how that happens first.
00:32:15.105 -->
00:32:16.576Well, so let's get into that Well.
00:32:16.635 -->
00:32:21.419I think that'll come, that'll come through when I tell my story to here and it actually.
00:32:21.419 -->
00:32:24.626It actually dates back to my time.
00:32:24.626 -->
00:32:26.414I was and I grew up in Chicago.
00:32:26.414 -->
00:32:27.961I played ice hockey growing up.
00:32:27.961 -->
00:32:28.844I played in college.
00:32:28.844 -->
00:32:30.521I was really passionate about it.
00:32:30.521 -->
00:32:33.765I was set to become an edge.
00:32:33.765 -->
00:32:34.263I was a physics it.
00:32:34.263 -->
00:32:34.644I was set to become an edge.
00:32:34.644 -->
00:32:43.949I was a physics major, I was going to engineering graduate school and I also, because of hockey, established a real passion for learning about physiology and exercise, exercise science and those sorts of things.
00:32:44.432 -->
00:33:01.476I also had some injuries along the way and I became very disenfranchised with traditional physical therapy, traditional orthopedic medicine, for reasons people can probably guess, and I so I had.
00:33:01.476 -->
00:33:06.887I was in college and I had this, this experience where, you know, it was like like one of these pain to purpose, really aha moments for me, where I had some torn ligaments in my wrist.
00:33:06.887 -->
00:33:13.942I thought I was going to have to get a surgery and I met a chiropractic neurologist, a guy I got referred to through a friend of a friend.
00:33:13.942 -->
00:33:23.727He was the first one to really explain to me the importance of the nervous system in healing, even though it's something that's orthopedic, that's more hardware-based.
00:33:23.727 -->
00:33:38.605He was talking to me about the software in the nervous system and how the inhibitory and guarding neurological patterns locally influence or either support or don't support the healing process and also how globally, how the autonomic nervous system is relevant.
00:33:39.134 -->
00:33:42.184And so we did some more neurologically oriented treatments.
00:33:42.184 -->
00:33:45.846And he also used on me a direct current device.
00:33:45.846 -->
00:34:05.625It was an older one with these analog dials, it was more like a microcurrent type of thing, but I saw firsthand how using direct current and working with the nervous system actually allowed me to heal without surgery and it was this amazing epiphany for me and I was so, having had the experiences I had, it meant even more.
00:34:05.625 -->
00:34:10.947It was so exciting to me to find something that made sense scientifically from first principles.
00:34:10.947 -->
00:34:19.010It was just this life-changing experience and I felt called going through that, to share this type of work with as many people as I could.
00:34:19.090 -->
00:34:38.340So I was already set to go to engineering graduate school here in Austin at the University of Texas, and when I was here I sort of networked within the sports medicine world and ended up connecting with a guy who's the chiropractor for the UT football team and started working out of his private practice.
00:34:38.340 -->
00:35:03.431So I'm not a clinician, but I was working underneath him and using older versions of electrical stimulation to actually treat people, to actually work with clients and patients, and I did this for seven or eight years and I got really passionate about what we were able to do with electrical stimulation, started to really see this opportunity to use electrical stimulation to change patterns of neuromuscular activation and accelerate the process of neuromuscular reeducation.
00:35:03.431 -->
00:35:08.846I ended up going back to graduate school at UT for additional graduate work in neuroscience focusing on motor control.
00:35:09.286 -->
00:35:20.695Wow, and I along the way you know I was just, I was just waiting for someone to come out with something better and perhaps, you know, partner up and open more facilities around Austin.
00:35:20.695 -->
00:35:23.505And then eventually I got to the point where I said, you know what?
00:35:23.505 -->
00:35:25.532I have these ideas.
00:35:25.532 -->
00:35:29.385I actually had a client who was a patent attorney who I talked to and he sort of.
00:35:29.385 -->
00:35:32.721He was the first one who told me, like you know, you could probably get some patents on some of your ideas.
00:35:32.721 -->
00:35:33.983And I was like, oh, that's interesting.
00:35:33.983 -->
00:35:36.768And finally got to the point where I was like, you know what I'm going to do it?
00:35:36.768 -->
00:35:38.710To heck with it, I'm going to do it myself.
00:35:38.710 -->
00:35:42.913And it's sort of like you said earlier if you had known what you were getting into, you wouldn't have done it.
00:35:51.907 -->
00:35:55.130If I had known how long, how expensive it do you want to start a medical device?
00:35:55.130 -->
00:35:56.431I'd be like oh buddy.
00:35:56.431 -->
00:35:59.003No, I literally want to live a different life.
00:35:59.003 -->
00:36:02.985But that's so cool, because the difference was that you're paying to purpose, jody.
00:36:02.985 -->
00:36:06.641You were suffering and you had a connection, so you had a driver for it, right?
00:36:06.641 -->
00:36:07.760That's, I think, the difference.
00:36:08.375 -->
00:36:09.416Yeah, for sure, for sure.
00:36:09.416 -->
00:36:17.489And so now that was a nearly three-year journey to conceive of, and launch and develop and get clearance on and start selling the newbie.
00:36:17.489 -->
00:36:24.132And then, as a time we're having this conversation, it's been out between seven and a half and eight years and it's just been amazing to see.
00:36:24.594 -->
00:36:39.684Yeah, like you mentioned sports teams, there's 50-plus professional sports teams as of today across the major leagues in the United States, here using the newbie and several hundred clinics, and it's been amazing to see.
00:36:39.684 -->
00:36:45.527It's like we're going up a mountain and we've made it part of the way up and we can look down and say what a view.
00:36:45.527 -->
00:36:48.423And then we can look up and see the peak and say wow, and we've got a long way to go.
00:36:49.014 -->
00:37:02.027There's something about electrical stimulation that honestly, we're just kind of starting to tap into and I think the NuFit company and newbie is really exploring that space in a way that's never been done.
00:37:02.086 -->
00:37:20.157Because I was talking to Laura and Kara about stories that would, that blew my freaking mind of this idea of, like people with ALS who were able to have temporary relief in a way that's like miraculous, and there's there's something about the electrical I want to be very mindful about.
00:37:20.157 -->
00:37:25.737You know, over promoting and whatever, but I these aren't over promotions, these are literal stories and things that I've seen in my own experience with people outside of your company.
00:37:25.737 -->
00:37:29.226I think there's something in this electric space that is meant our.
00:37:29.226 -->
00:37:32.262We understand our nervous system probably the least of any system in our body.
00:37:32.262 -->
00:37:38.717So there's something about electrical current and how we can leverage that for healing and promoting that you guys are really tapping into.
00:37:38.717 -->
00:37:45.650If someone came to you and just said, hey, listen, how are you guys different than all the other electrical STEM devices out there?
00:37:45.650 -->
00:37:46.353What would you say to them?
00:37:46.353 -->
00:37:48.177Just so for the audience they can hear what that is.
00:37:49.137 -->
00:37:51.039There's a few ways that it's different.
00:37:51.039 -->
00:37:55.045The biggest is the use of direct current as opposed to alternating current.
00:37:55.045 -->
00:38:04.608So, just to close the loop, we were talking about how a majority of patients have these aha moments in their notice progress in their first session.
00:38:04.608 -->
00:38:07.938Sometimes it feels impossibly quick, feels miraculous.
00:38:07.938 -->
00:38:09.141Why is that happening?
00:38:09.141 -->
00:38:12.777Well, it's happening because of the effect on the nervous system.
00:38:12.777 -->
00:38:18.503It's happening because so many times, you know, we're focused on the tissues, the bones, muscles, tendons, ligaments, discs.
00:38:19.155 -->
00:38:40.719But a big part of why it takes so long to recover, why people have pain and limitation, is not the initial damage, but it's the neurological response, the guarding, the inhibition, the perception of threat that leads to pain and so we're able to directly address that and that oftentimes creates a large or small or something in between improvement.
00:38:40.719 -->
00:38:44.498But it creates some improvement, functional improvement often very quickly.
00:38:44.498 -->
00:38:58.927And part of why we're able to do so much there you know we care a lot about the nervous system for that reason, and part of why we're able to impact it in such a way and accelerate that process of neuromuscular education is because of the use of direct current.
00:38:58.927 -->
00:39:05.641So there's interesting history there where the benefits of direct current were known back at least in the 1960s, 1970s.
00:39:05.641 -->
00:39:09.458But there was always this problem where, when you get it up to a high enough level to have a therapeutic effect.
00:39:09.760 -->
00:39:40.847it would literally burn the skin, and you know so the Soviets would burn the skin of some of their athletes, and they could do that for Mother Russia but we were not doing that over here, and so direct current fell out of favor and in its place came alternating current, the modalities that people are familiar with, the TENS units, the so-called Russian stim, which what we think of as Russian stim is alternating current, the NMES, fes, interferential, those sorts of things, and the issue with that is that there's a couple.
00:39:40.847 -->
00:39:53.480The biggest one is that alternating current, as that signal goes back and forth positive, negative, positive, negative it sends a signal to the nervous system to essentially co-contract or have muscles fight against each other, agonist-antagonist co-contraction.
00:39:53.740 -->
00:40:03.226Everyone knows here, when we're talking to patients, we describe it as it would be like if you were driving your car and you're hitting the gas pedal and the brake pedal, or if you have an electric car, the throttle and the brake pedal.
00:40:03.226 -->
00:40:11.125At the same time, you're fighting against your own internal resistance, your muscles are fighting against each other, and that becomes a limiting factor in how much you can take.
00:40:11.125 -->
00:40:15.697So you don't get enough sensory and afferent input into the nervous system.
00:40:15.697 -->
00:40:24.005And so, in contrast, direct current allows us to speak more powerfully, more precisely and, yes, I'll say, more directly to the nervous systems.
00:40:24.025 -->
00:40:43.322You can get a lot more sensory and afferent input and that allows us to do things like mapping, where we scan around on the body to identify where the guarding, inhibition, perception of threat is present and then stimulate that area to accelerate that process of recalibrating, re-educating the nervous system and the brain and changing these patterns of sensory and motor activation.
00:40:44.083 -->
00:40:55.125That's amazing, yeah, and I think that's interesting that you guys have been able to harness that DC power in a way that has allowed the body to take more current so they can have the effect, Because at the end of the day, that's what we're seeing here.
00:40:55.125 -->
00:40:57.248You know people who are even into cold plunging right now.
00:40:57.248 -->
00:41:14.326They'll talk about in the studies how there's like this neurological reset that happens over time through this, the stimulation of the cold, much less in a direct electrical current that's hitting the nervous system directly, what that's capable of doing to reset some of these patterns that are being, that are at least understood in our body.
00:41:14.326 -->
00:41:22.121So it's amazing that you found you found this path through the DC world, the direct current world, and they were able to harness it and put it in there.
00:41:22.121 -->
00:41:31.041You may have said this, but just in case I missed it, how come your system doesn't cause burns on the patient Like the Russians used to do, like how come your DC current isn't causing that kind of skin result.
00:41:31.342 -->
00:41:57.920Part of that is where I just feel immensely grateful that I found like this, this, this thing, where my engineering and neuroscience and interests overlap you know so so in the engineering that was part of the special sauce, so to speak, is there's actually it's a dual waveform, so we have this pulse, direct current, and then there's a second waveform that essentially comes in in between those primary impulses and it removes some of the charge buildup.
00:41:57.920 -->
00:42:08.510Because the problem is, if you run a direct current, if you run a direct current, eventually, if you run it for long enough, steady at a steady state, eventually the positive ions are going to accumulate around the negative electrode.
00:42:08.510 -->
00:42:10.697Negative ions will accumulate around positive.
00:42:10.697 -->
00:42:11.699You know vice versa.
00:42:11.699 -->
00:42:15.737So you, you have those charges build up and then that builds up a lot of resistance.
00:42:15.737 -->
00:42:23.898So as you try to pass more current through that and the resistance gets higher and higher, the current can't pass through, so it dissipates as heat and causes burning.
00:42:23.898 -->
00:42:31.840And so what we do is is still get those benefits of direct current, while getting rid of that charge buildup.
00:42:32.119 -->
00:42:33.943Exactly, yeah, exactly, that's the right way to say it.
00:42:33.943 -->
00:42:38.349And one other benefit, actually, in terms of direct current, we talked about this neuromuscular education.
00:42:38.349 -->
00:42:51.358There's also these really interesting processes that have to do with tissue healing and regeneration, where the body's own healing process this goes back to even before this, but in the 1980s, dr Robert Becker came out with this book called the.
00:42:51.418 -->
00:43:30.356Body Electric and it describes how the body's own internal electric fields actually influence the processes of healing and remodeling, whether it be wound healing, damage that influences inflammation, influences all of the restructuring proteins osteoblasts, fibroblasts, all those things and so these direct current electric fields can actually help influence in a positive way the body's own healing, and we just just saw the results of this in a really fascinating study, which was really cool because it was, at least to my knowledge, the first of its kind that compared, in humans, head to head, direct current versus alternating current.
00:43:30.356 -->
00:43:33.282So this study was just published.
00:43:33.362 -->
00:43:36.588February of 2025 in the journal of.
00:43:36.588 -->
00:43:39.114We're filming this episode in February of 2025.
00:43:39.735 -->
00:43:42.141Right, so a couple of weeks before we're having this conversation.
00:43:42.141 -->
00:43:44.347So the study just came out.
00:43:44.347 -->
00:43:46.661It was with you mentioned the hands-on diagnostics group.
00:43:47.001 -->
00:43:53.677It was done in partnership with them, because they do these really sophisticated EMG and nerve conduction velocity tests, these electro diagnostics.
00:43:53.677 -->
00:44:06.945And so this study, just briefly, 150 diabetic neuropathy patients, and so these are patients for whom the standard of care is about symptom management, pain relief.
00:44:06.945 -->
00:44:11.956No one really believes that they can heal or improve function in any meaningful way.
00:44:11.956 -->
00:44:25.682And so we had 150 of these diabetic neuropathy patients, 75 of them got traditional alternating current TENS unit treatment and with them we saw what people expected a little bit of pain relief, but nothing really meaningful in terms of functional improvement.
00:44:25.682 -->
00:44:40.250With the direct current of the newbie, however, those patients, not only were they subjectively reporting improvements in pain sensation, activities of daily living, we also saw increased EMG amplitude, increased nerve conduction velocity.
00:44:40.250 -->
00:44:46.293So we're actually seeing regenerative changes in axons remyelination in these patients in just six weeks.
00:44:46.293 -->
00:44:48.838So there actually are these.
00:44:48.838 -->
00:44:53.144It's showing these physiological benefits of using direct current.
00:44:53.967 -->
00:44:54.688Unbelievable.
00:44:54.688 -->
00:44:55.889That is so phenomenal.
00:44:55.889 -->
00:45:04.385By the way, I want to pause for a second and acknowledge anyone who's listened to the episode at this point, because anyone who's more on the leadership side of my podcast.
00:45:04.385 -->
00:45:08.182They tuned out probably 15 minutes ago when we started getting into the science of newbie.
00:45:08.182 -->
00:45:13.641But I will tell you, the people who are listening, their minds are like, yeah, they're just soaking it in.
00:45:13.641 -->
00:45:18.777So I want to acknowledge all the really intelligent people who've stayed with us Because, Garrett, this is a huge deal.
00:45:18.916 -->
00:45:39.186I think the thing that got me really lit up talking about that study, about the remyelinization of nerves, was this idea that I was talking to Laura and Kara about this these people with, like terminal disorders that are neurological based and how, again, you're not like fixing them, but there's fixing them, but there's some real hope around some of these temporary, short-term things that are being tested on.
00:45:39.186 -->
00:45:41.501They're like, wow, we've never been able to eat.
00:45:41.501 -->
00:45:44.581You know, now, because of the newbie, they've been able to try these things.
00:45:44.581 -->
00:45:47.985There's, I think I feel like you're on an iceberg.
00:45:47.985 -->
00:45:53.097I feel like the new fit is an iceberg and you guys are just scratching the surface of what this world is that you're uncovering.
00:45:53.097 -->
00:45:55.481So, and you guys are just scratching the surface of what this world is that you're uncovering.
00:45:55.481 -->
00:45:56.643So it's great, because profitability unlocks possibility.
00:45:56.643 -->
00:46:02.623You're helping your partners make more money as they're treating patients getting better results, but you're not doing new fit to make money.
00:46:02.623 -->
00:46:05.376You're making money to do more new fit Like.
00:46:05.376 -->
00:46:14.945I can see that you're going to take that money, research it and continue to develop this product so that you can discover and if anyone's going to find a breakthrough that's going to change the world in this world, it's going to be new fit.
00:46:14.985 -->
00:46:27.994So I just really can't thank you enough for developing the product and also not just that piece of it, but the business end of it, being able to create it in a way to where your clients are making more money, that their patients are having better results.
00:46:27.994 -->
00:46:31.039I'm, I'm a I'm a huge fan, in case you can't tell.
00:46:31.039 -->
00:46:31.498Um.
00:46:31.498 -->
00:46:34.342So yeah, Garrett, listen, it's been phenomenal having you on the show.
00:46:34.342 -->
00:46:38.327If people wanted to get a hold of you, if there's anything that they need.
00:46:38.327 -->
00:46:39.146How do they do that?
00:46:39.907 -->
00:46:42.510Well, thank you very much for the kind words there.
00:46:42.510 -->
00:46:43.172I appreciate it.
00:46:43.172 -->
00:46:53.661I love the work you're doing and it's an honor to be able to collaborate with wonderful people like you who are also leading the industry really in different elements, different ways than we are.
00:46:53.661 -->
00:46:54.902But it takes a village.
00:46:55.282 -->
00:46:56.385It takes a village.
00:46:56.664 -->
00:46:58.887And you're doing wonderful work, so I really appreciate it.
00:46:58.887 -->
00:47:11.375And for anyone interested in learning more about us, connecting with our team through the website is a great place to start wwwnewfit that's N-E-U like neurological newfit.
00:47:11.375 -->
00:47:19.273And then, if you're on social media, we're most active on Instagram, newfitrfp for rehab, fitness and performance, and I have a personal Instagram.
00:47:19.273 -->
00:47:20.378I would love to connect with you there.
00:47:20.378 -->
00:47:22.744Just my first and last name, Garrett Saulpeter.
00:47:24.056 -->
00:47:25.579Garrett, thanks again for being on the show.
00:47:25.579 -->
00:47:26.902Phenomenal discussion.
00:47:26.902 -->
00:47:35.679I love this idea of talking about systems, the spiritual side of business, trust, creating results with clients and then just learning about your fascinating product.
00:47:35.679 -->
00:47:36.481Thanks for being on the show.
00:47:36.943 -->
00:47:38.367Thank you Will Thank you, rockstars.
00:47:40.135 -->
00:47:42.806Guys, thank you for taking time to listen to today's episode.
00:47:42.806 -->
00:47:46.623If you found today's information to be useful, could you take a minute and help me?
00:47:46.623 -->
00:47:52.824I would love it if you could leave a podcast review in your app so that other people who are looking for this information can find it.
00:47:52.824 -->
00:48:01.414Plus, my dream is to have the largest network of medical entrepreneurs and leaders in the world so that together, we can change healthcare to make it better for all.
00:48:01.414 -->
00:48:10.137So, in addition, if you can think of anyone that you can send this to, not only would that mean a lot to me personally, but it would build this network so that we can make healthcare the way that we want it.
