Sammy Taggett | Turning Your Journey Into a Bridge to Connect with Your Audience

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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet, Mal
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll bring you insights from
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leading experts to explore trauma recovery, mindfulness practices, positive psychology,
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and innovative breakthroughs in health, wellness and life optimization. This
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is a space for real conversations that inspire meaningful change,
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helping you find alignment with the person you are always
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meant to be.
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Let's get started.
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What if the most powerful marketing strategy isn't tactics or tech,
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but your story. In this episode, I sit down with
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Sammy Taggett to explore how authentic storytelling builds trust, loyalty,
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and real human connection and business. This conversation may change
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the way you think about how you show up and
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share your message. Miam is doctor Fleet mall your co
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host for this session, and I'm thrilled to be here
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today with friends colleagues, Sammy Taggett, Welcome, Sammy.
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Hey Fleet, good to be here, Bud.
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Yeah, I've been looking forward to this.
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It's always excited to get in conversations with you that
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you're just such an enthusiastic communicator.
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I love it.
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I'm always little reluctant to ask any of our guests
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to sort of encapsulate their origin story in just a
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couple of minutes.
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But I mean ask you because we've got a lot
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to cover today.
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But I wouldn't start off with how you got started,
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how you got into this world of being a DJ,
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being a media technologist, podcasting and all the rest of us,
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and maybe some of the bumps along the way.
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So give us a little bit of your story.
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Yeah, so thank you for asking.
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I will start at the humble beginnings because a lot
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of times people will go ask, why are your names
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shoebox Moses?
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What is this about?
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And I always start here because what we're talking about
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is storytelling, and I got gifted one of the craziest
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stories ever, And Shoebox Moses comes from the start of
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where I was born in the Philippines and adopted out
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of the Philippines. But before all that happened, they found
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me as a newborn in a shoe box and a dumpster,
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and so my whole origin story started right there. And
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what's really amazing is that whole name came to me
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many decades later, after I went on a pilgrimage fleet
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to go find out these roots of where I was from.
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I just wanted to find my orphanage. And I had
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a couple big trips back to back. I was super excited.
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I was going to the Philippines for the first time,
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and then on the back end of that, I was
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going to come home, and then I was going to
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Necker Island with Sir Richard Branson to play music on
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the island. But in the process of doing that, as
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I was quite literally out the door, I'm about a
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day out from traveling, I get this call from my
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mom and she says, you need to look at the papers.
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I was like, what, Oh, the adoption papers. She said,
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look at the adoption papers before you go, because I
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know you're hot. You're hot to go find your origin story,
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maybe find your biological mother. And this is my adopted
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mom speaking to me. And I remember sitting there in
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I'm sitting in my apartment, I'm opening up the folders
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and I look, for the very first time ever, I
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looked down on these adoption papers and they're thin, they're
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worn out, you can barely read them. And it says
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foundling shoe box dumpster, and it's the first time in
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my entire life that I had ever looked at these
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papers and read that. And now I'm on my way
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across the planet to go find my orphanage and do
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some other mission works there. And I remember having a
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moment of just complete overwhelmed, and in the moment, I
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actually just kind of I had a bit of a
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panic attack, and I remember waking up and I was
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so dazed and confused about the whole thing, but I
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just had to go, so I went. And they actually
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had this in a book, which is cool. But I
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went to the Philippines' house was my story. And then
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I came back and I had to go to Necker
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Island the next week to go perform. And I remember
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those guys were looking at me and they could since
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I was little off, as you would be if you
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find your origin story, and they asked what was going on.
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I told them I was like I found out that
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I was left in a shoebox as a newborn. I
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feel so off on all the things that I've been doing.
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I actually feel kind of guilty because I've been a
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little reckless with my life and I feel like I
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should be doing more, and I want to go back
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and save these kids. Like I just saw where I'm from,
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but I also found out I'm where I started. It's insane.
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And they said, well, if you want to set those
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kids free, you're like Moses. That's great, You're our little
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Shoebox Moses. Whatever you need to do, we'll take care
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of it. And that's where Shoebox Moses came from.
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And then what that.
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Turned into was this amazing story which led me into
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being a performer. And it showed why I did so
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many things, because all I wanted to do fleet was
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stay connected. And what I noticed with my fear of
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abandonment and my fear of just being left behind again,
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I just started making these connection points in what was
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the dr I mean, forced through all of these things.
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And the thing that connected me with so many people
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was that story, my story of where I started, then
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how I got going, then what I did next, and
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the thing I did after that. And I noticed very
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quickly that storytelling was a beautiful way to pass on
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legacy and a beautiful way to pass on what we're doing.
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And that's why I love what you're doing, because you
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bring these brilliant people, and they tell their stories of transformation,
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and you tell their stories of transformation, you tell yours
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of transformation.
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Your story blew me away.
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And so I knew when it came to podcasting and
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it came to marketing, the most powerful thing you can
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do to glue people in and keep them connected with
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your mission. And what they need to do is learn
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how to tell a really good story and then tell
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your own story. And so that's really how my whole,
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my whole journey into marketing and entrepreneurship started, was that
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beginning piece. And so everyone's like, where did you start?
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Started when I was when I was left.
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Wow, it is so powerful.
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And the storytelling, what you've done with that is a
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way to give meaning to your origins as well, I think.
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And you know, Moses works on at least two levels.
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You know, Moses set his people free. But Moses was
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placed in a basket and set on a river according
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to the biblical stream on a stream by his mother
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and for his own protection. And then I guess he
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was found by a high level, high caste family there
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in Egypt to raised him, and he became this prince
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and later let his people free from Egypt, so it
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works on so many levels. Well, well, let's talk about storytelling,
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and I wanted to talk about maybe.
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Two aspects of it. I think they're interesting.
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One I think is having a powerful origin story and
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learning to tell it in a compelling way. You know,
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somebody I've always admired is Tony Robbins.
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I don't know how many times I've.
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Heard him tell his origin story right, many many, many,
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many many times, And he's told it a gazillion more
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times than I've heard him tell it, and yet every
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time he can tell it with such passion and clarity
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and like it was the first time he was telling it.
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And boy, that's an art and something I think we
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could all model at the same time. In marketing, you know,
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our own story is compelling and it can help people
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connect with us, But ultimately, what people really care about
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is their own story, right, And you know, the real
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hero in our marketing needs to be our customer. And
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so how do we connect to our story with their
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story and bite them into their own story? Because I mean,
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you know, I guess if we have big enough celebrity
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around our story, because we have such a cultural celebrity
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in this country, people will.
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Flock to that and want to be near it, want
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to be around it.
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But in general, people are most interested in their own story,
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right and moving their own life forward. So I think
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both are really important. But maybe as we weave this
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interview you can touch on both in that dynamic of
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how they connect. Let's talk about how your experience and
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wisdom and technology around storytelling toytelling has evolved and has podcasting.
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Been the main vehicle for that?
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Are there other vehicles for it that relate to on entrepreneurship.
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So let's go to the next stage in your journey
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as you began doing that as an entrepreneur yourself, but
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also in supporting other entrepreneurs in their journey.
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Yeah, well, you touched on it right there, right, What
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does it mean? Why would you tell a good story?
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And what does it matter in entrepreneurship? And we know
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that an amazing story is how people get connected to brands.
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It's how people stay connected to the mission of a
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brand because people, you know, we've always heard people don't
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care about how much you know until they know how
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much you care, right, And that's where the origin story
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always seems to be such a powerful piece. And then
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people don't remember you until like most of the time,
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people they won't remember half of what you say. They'll
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just remember how you made them feel. And that's why
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these stories are so good. So when it comes to
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weaving the two together, yes, the stories that really worked
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for me first was when I was a DJ, a
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professional DJ around the world with places and like Antarctica.
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That story that we wove together, we were playing I
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was a DJ dressed as a penguin on a glacier
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plane in the water. That is a crazy story. What
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you know, people are, that's nuts. That story is. That's
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a cool st story. But what does that do? How
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does that transfer information? Or how how does that really
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add to the bottom line and sales? And what I
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came up with was a framework.
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That we use. I wanted to share it with you.
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We actually do this when we edit your stuff too,
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because when we edit your show, we like to use
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a framework. It's called the BINGE framework, and the BINGE
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stands it's an acronym. Binge is a framework that we
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use that you can use in any story arc and
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anything you're marketing, and it stands for bring attention to
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one pain or problem. Then you insert an emotional story
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and then you name the paint again, give them a
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way out and empower them to take action. So b
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innge And the reason I came up with that is
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as you make, I mean, we have two hundred three
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hundred million plus downloads of podcasts, twenty percent of those
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podcasts hit. Out of all of those, twenty percent of
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all those are the ones that people are like, Oh,
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that's cool, I like this, I'll buy something from this show.
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The rest of them just get lost.
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And the reason we've found out after dissecting thousands, if
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not hundreds of thousands of shows, is that people that
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start with this, when they bring attention to a big
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issue or a pain, they can talk to it and
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insert an emotional story on the back end of it.
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People are connected to it. And then by the time
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you get to G and E, giving them a way
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out and empower them to take action. So an example
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of that in your show is you give them a
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way out, you tell them the modality because you have
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science backed evidence to help in this practice that you do,
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whether it's meditation or whether it's movement, things that you teach,
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and then at the end of it, you empower them
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to take action by downloading the book or adjoining a
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quick quiz or membership, and so it gives people this
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ability to sell, communicate and get the know like and
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trust factor just really built genuinely through that story arc.
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So we use the framework to really communicate. And I
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came up with that fleet way before AI and I
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just realized that this is exactly what has to happen
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for people to remember your story and to really insert
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themselves into what you're telling, because if you don't, then
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you're just telling the story. But if you have a
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solution that you can give them, that seems to be
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something that really helps. Because right now, and we said it,
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people are not only just interested in their own story
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because of so much chatter and so much stuff that's
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going on in the world of media. There's I think
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two million pieces of media that are released like every hour,
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So they need to know what's in it for them
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right away and if it's something that they need and
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if it's something they relate to. And so we had
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to figure out the framework that works for shows.
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So in a long, roundabout way, that's what we do.
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That's a beautiful framework and the first one is so
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important because we got to breakthrough that massive amount of
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media that's out there in every hour, you know, even
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in the world of podcasts, I think it's something like
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three point two million podcasts now and the majority of
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them in the English language, and it's a very small
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group of them to get most of the viewership. Right, So,
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how do we break through? But by really connecting with
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actual pain points that people have. They're real challenges, they're
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real point points of real solution. But I love that
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framework because in that framework you kind of answered my question.
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So I could see how you could be sharing your
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own story across that arc, but then inviting the appropriate
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customer avatar into that story because they connect with that
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same pain point. You share the same pain point with them, right,
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and then you're walking them through how you found a solution,
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how you found the transformation, and you're inviting them into
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that same journey, you know, and that's what gets them
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to believe that it might be possible for them too, right,
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It absolutely might be possible for them too. So it
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seems to me that's a beautiful framework for bringing those
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those two stories together. And you know, it works across
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whoever you're trying to connect with, around whatever myriad number
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of pain points.
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Right, Oh yeah, all of it worse. I mean, I've
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I'm reluctant to find.
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It not working in any place that you're any marketing,
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any story that you're ever telling, if you have the
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if you have them in mind, right, it's the It's
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the whole Dale Carnegie win friends and influence people mentality.
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Like if you're a go giver and you're like, hey, listen,
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I know I've struggled with this, you probably are struggling
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with it too. It's this and here's what happened to me,
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or here's what happened to somebody else. And to be
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honest with you, if I didn't get this figured out,
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I was going to die.
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And this is how it happened.
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I was faced down this and you know, I was
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on my deathbed and I found this book or I
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found this teacher and you know it was funny. At
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the end of the show, I just want to share
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it with you. You're going to love this, So get
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the download. Like I just did the Bend trainwork for
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you guys, So if you caught that, that's what we're doing.
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It's so simple.
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This also points to the way that I think many
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marketers and teachers of marketing, which I don't know who
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maybe originated this particular phrasing of it, but our best
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customer is that person that's now.
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Where we were.
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They're where we were, you know, in that pain without
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the solution, and so we've taken the journey. All we
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got to do is describe the journey to them and
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give them the means to follow that same journey.
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One hundred percent.
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Yeah, Ow, best customer was us five years ago.
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Yeah, absolutely, absolutely, So how do marketers get started? Right?
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You know, let's say, you know, I think there's a
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lot of entrepreneurs and probably a lot of entrepreneurs in
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our audience who are not out front in their businesses.
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I mean, there's some businesses that you build around you're
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teaching your brand, you're the principle from the get go.
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But there are other businesses could be in any industry
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where you're you know, you're creating great products, you're developing
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your sales and marketing side, you're building your teamv but
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you're kind of back there in the background and you're
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really reluctant to put yourself out there. You're reluctant to
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tell your own story. There can be a lot of
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about you know, just fear of rejection or feeling I
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don't have the chops to get out there and beyond
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video and be charismatic or entertaining. And so how entrepreneurs
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get beyond that? And there's a million ways to do
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It's not that we all have to become Tony Robbins
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or something, but there's lots of ways to do it.
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But how can an entrepreneur who's a little resistant to
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get out there and be at least in part the
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face of their company and the communication, you know, how
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do they get started?
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Yeah, such a great question. I think what we're actually
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asking is how do you get over and get into
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the right mindset of starting a show or really supporting people?
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And I think most people think of this podcast or
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starting one as like this gigantic you know, this insane,
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insurmountable task I had to take, or this gigantic meal
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they got to do, and the mela they said, what
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to eat an elephant? It's one bite at a time.
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When it comes to supporting people, we always look at this.
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We don't think about getting thousands and thousands of downloads.
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We literally look at this helping one listener every day
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that's all we're looking at. If you can go in
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and help one listener every day, it'll lose right to
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what you're asking, how do you know who should start
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a podcast?
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Right?
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Should you start a podcast?
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Because it's not just for industry experts, it's for everybody
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out there. And the reason we see people get stuck
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in podcasting and not doing it is a complete you know,
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it's a belief that they have that there's too many
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things that make it hard to do by technology, or
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they get stuck with like who's gonna listen and I'm
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not gonna get a big audience, I'm gonna have these things.
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The problem is we've thought about that way more than
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everyone else, and the statistics around and I'm speaking specifically
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for podcasting to help your audience understand the mindset that
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probably needs to shift with this is podcasting. We have
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three different mindset shifts that we like to focus on.
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The first one is that you just need to help
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one person every day. And if you get one hundred downloads,
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when is the last time you were at an event
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with one hundred people in the room. If you look
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at that, it's actually kind of a lot of people.
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And the thing about podcasting is even today in twenty
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twenty four, the average listener, if they listen to four
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of your shows, four of them, they're more They're fifty
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five percent more likely to purchase something from you they
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listen to four of them. So that's all we're looking
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to do is get that into them and to have
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them listen to four episodes. A podcast listener right now
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usually makes upwards of over seventy five thousand dollars a year,
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meaning that they're in the top I think it's like
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five percent of the income around the world. The majority
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of all the podcast listeners are in the United States,
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and they listen on average to eight hours of podcasts
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a week. So if they're listening to that and you
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think of one hundred people, fifty five percent of them
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are more likely. That's over fifty five percent of people,
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fifty five people out of one hundred in that one
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room will be more likely to buy something from you
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because they're listening to you in a place that they're comfortable,
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they're walking, they're on their way to work, they're very casual.
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Then their guard is down, so the no like and
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trust factor just goes through the roof.
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While they're listening to your show.
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And we find this a lot of times as people
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like if they miss an episode, it's not like everyone
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goes crazy and they leave your show, but they'll know
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they're like, hey, where were you? You're like, my homie,
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I love listening to you. You didn't have your show
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out this week. And that's how we know that this
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is deep place to be. And here's what's crazy fleet
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right now, even though there's this is we're talking about
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your YouTube strategy right and I was like, well, yes,
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there's over one hundred million YouTube channels. In podcasting, there's
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like five million podcasts. You're in the top one percent
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of podcasts if you have over eight episodes, top one percent.
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Most podcasts don't even make it past eight episodes, So
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the market for starting a show is still wide open,
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which is just astronomical. We always laugh because we don't
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think that because we're in a silo.
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Well, I want to follow upon a couple of really
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important points you made for our audience, because you know,
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we might think, well, you know, I'm never going to
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break through, you know, to be a Joe Rogan or
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Sam Harris, so tell them to you and have a
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top tier podcast. But you don't need to at all,
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you know, especially if you're really niched down. Of course,
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you know, with our business altogether, the more we niche
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down in terms of our audience and the products or
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service that we're selling, the more sliffule are going to
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be anyway, So you're really niche down, and like you said,
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you started podcast. This is a great way to be
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in relationship with your customers, a great way of conversation
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with them. It's a great way to grain credibility. I mean,
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your podcast can be you talking and it's a great
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way to communicate. You can also have guests on, and
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your guests can also begin to give you a lot
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of credibility, enhance your credibility with your audience. So even
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if you have a very small listening audience to your podcast,
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it could pay off hugely in terms of sales, the
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revenue and customer retention and building that loyal fan base,
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that customer base.
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Right.
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So I think that's really an important breakthrough because I
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think what a lot of us think of podcastings. Oh
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there's already three million podcasts, why should I start another one?
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But it's not about the viewership, it's about the relationship.
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What if transformation isn't just about thinking differently, but feeling differently.
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Science shows us that true change happens when we align
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00:20:26.400 --> 00:20:29.880
not just our minds, but also the neural networks in
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00:20:29.920 --> 00:20:33.480
our hearts and guts. This heart mind connection is the
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key to deeper healing, resilience, and expanded awareness. That's why
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I created the Heart Mind all access, membership and community,
429
00:20:41.519 --> 00:20:44.440
a space designed to help you rewire your nervous system,
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00:20:44.759 --> 00:20:48.759
cultivate heart intelligence, and live with greater clarity and purpose.
431
00:20:49.400 --> 00:20:54.960
With over one thousand hours of transformational teachings specifically curated.
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00:20:54.480 --> 00:20:55.720
To meet your needs.
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00:20:56.160 --> 00:21:01.440
You'll learn from world renowned meditation teachers, scientists, and experts
434
00:21:01.440 --> 00:21:05.839
in neuroplasticity, all sharing powerful tools to help you shift
435
00:21:05.880 --> 00:21:10.680
your mindset and heartset, regulate your emotions, and unlock your
436
00:21:10.720 --> 00:21:15.480
full potential. You'll also gain unlimited access to every summit
437
00:21:15.519 --> 00:21:18.839
and course we've ever produced, a treasure Trouble Wisdom worth
438
00:21:18.880 --> 00:21:22.599
over ten thousand dollars in growing plus live gatherings, and
439
00:21:22.640 --> 00:21:26.559
an inspiring global community to support your journey. If you're
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00:21:26.599 --> 00:21:29.319
ready to step into a more heart centered, connected and
441
00:21:29.359 --> 00:21:32.359
conscious life, I invite you to join us. Clip the
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00:21:32.480 --> 00:21:35.440
link to learn more and start your journey today.
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One hundred percent, and actually can I share just like
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a couple key shifts that we talk about when it
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comes to podcasting, because we do this with you and
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your team does it brilliantly. So when we work with
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Sarah and everyone in your team, this is what we
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talk about. The first key shift that we like to
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mention is that it's not about a single platform. It's
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actually about a content ecosystem.
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And what does that mean. It means that a lot.
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Of times people think when I start a podcast, I
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just make a podcast and then people show up, and
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it's not like that because what we do is we
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create one episode like what you were doing, Like we
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created one and you were even repurposing some stuff, and
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then we deploy it everywhere. So one thirty minute episode,
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this is what we like to see at a maximum level,
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and you don't even have to do it this depthly,
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but one episode becomes twelve social media videos, fifteen quote graphics,
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three blog posts, one newsletter, five LinkedIn articles, twenty social
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media posts and it looks like this.
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So this is JJ.
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You know JJ, she was just on your health and
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health summit. She has her show right one episode five
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tips for CEOs and weight training. Here's what happened with
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that one show, and this is what we're always looking
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to do with shows, is from the one episode, we
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created five short form videos and those were thirty to
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sixty seconds each, and we used AI to support and
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start that. And if you're just starting, they make it
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so much easier now and well we can talk about that,
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but each habit became its own micro content. So remember
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it was five tips for CEOs and weight training, right,
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Each one of those habits became its own micro content.
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These videos got ten thousand plus views. We created fifteen
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quote graphics that turned into a specific pain point, like
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each quote was a specific pain point, meaning it was
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a really nice viral hook. Then we made three in
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depth blog posts for and each post expanded on one
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key's concept. There's a newsletter and then it went out
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to the email list LinkedIn articles and it always positions
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her as an authority. And that's why yours is so effective.
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This always positions you fleet as the authority because you are. Yeah,
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you bring them in and that generated income and made
486
00:23:43.000 --> 00:23:47.240
the podcast. So that whole process, when done properly, can
487
00:23:47.279 --> 00:23:50.000
take two to four hours a week that's it.
488
00:23:50.000 --> 00:23:51.359
It shouldn't take that long.
489
00:23:51.440 --> 00:23:54.279
And so we talk about that because if you can
490
00:23:54.319 --> 00:23:57.559
do that and you use content multiplication, right, you can
491
00:23:57.599 --> 00:23:59.440
take that and I say, we just take one thing
492
00:23:59.440 --> 00:24:01.079
and put it into the wood chipper and send it
493
00:24:01.119 --> 00:24:03.000
all out. And that's what we like to do. No
494
00:24:03.119 --> 00:24:04.680
wondering about where to post and all that.
495
00:24:04.960 --> 00:24:07.759
Right, that's amazing, it's so empowering. I remember I learned
496
00:24:07.839 --> 00:24:10.519
this from Brandon Burchard years ago, who is I don't
497
00:24:10.559 --> 00:24:12.319
know how much he does now, but back then he said,
498
00:24:12.400 --> 00:24:14.599
I film a half hour video once a week. That's
499
00:24:14.640 --> 00:24:17.759
what I do and my career think that and slices
500
00:24:17.839 --> 00:24:20.640
and dices it into all that content you're talking about,
501
00:24:20.680 --> 00:24:23.960
and it completely multiplies. Of course, people know how successful
502
00:24:23.960 --> 00:24:27.119
Brandon Machard has been, but it multiplies out there and
503
00:24:27.319 --> 00:24:30.240
the possibilities are pretty endless. And as you mentioned before,
504
00:24:30.279 --> 00:24:32.680
AI is making this so much simpler to do so
505
00:24:32.799 --> 00:24:33.359
much simpler.
506
00:24:33.440 --> 00:24:36.440
Yeah, yep, that's great, And then I think, too.
507
00:24:36.640 --> 00:24:37.640
Fleet real fast.
508
00:24:37.720 --> 00:24:39.400
Not to interrupt you, but the main thing that we're
509
00:24:39.440 --> 00:24:44.000
trying to do is help you have omnipresence everywhere. And
510
00:24:44.079 --> 00:24:46.960
what happens when that when you get into that spot.
511
00:24:47.119 --> 00:24:51.200
It's what you have mastered, which is your everywhere and
512
00:24:51.240 --> 00:24:53.759
then what really comes, which is the next shift, is
513
00:24:53.960 --> 00:24:58.000
a strategic relationships. And people don't realize a podcast, when
514
00:24:58.039 --> 00:25:00.920
done properly for entrepreneurs, is one of the best and
515
00:25:00.960 --> 00:25:03.759
most powerful strategic relationship builders out there.
516
00:25:04.079 --> 00:25:07.319
Absolutely, And you know there's also this synergistic himbeck because
517
00:25:07.319 --> 00:25:10.319
you mentioned the blogs, right, so you create some great blogs. Well,
518
00:25:10.359 --> 00:25:12.960
blogs are one of the best tools for increasing SEO
519
00:25:13.319 --> 00:25:16.279
in Google Google analytics, and what Google shows people in
520
00:25:16.319 --> 00:25:19.000
Google search right is keywords and blogs. So if your
521
00:25:19.000 --> 00:25:21.599
blogs are doing good, that increases your SEO, people are
522
00:25:21.599 --> 00:25:22.480
going to find you more.
523
00:25:22.680 --> 00:25:24.559
But I also wanted to talk about.
524
00:25:24.559 --> 00:25:26.759
You know, there's lots of different businesses and someone as
525
00:25:26.839 --> 00:25:29.039
are selling you know the B two C business to
526
00:25:29.160 --> 00:25:32.039
consumer or B to B business to business, and you know,
527
00:25:32.119 --> 00:25:35.359
we might be selling fairly lower priced products that people
528
00:25:35.400 --> 00:25:38.039
will just make a decision online and buy it, or
529
00:25:38.079 --> 00:25:42.359
we may be just selling higher price services or products
530
00:25:42.359 --> 00:25:45.279
that there's a fairly long sales cycle and you really
531
00:25:45.319 --> 00:25:48.319
need to develop that trust in that relationship. Well, what
532
00:25:48.480 --> 00:25:51.440
a great way to develop that trust and relationship with
533
00:25:51.519 --> 00:25:55.880
your audience a podcast, because you can just demonstrate your expertise,
534
00:25:55.920 --> 00:25:58.640
you're a thought leader. You can demonstrate your credibility again
535
00:25:58.720 --> 00:26:01.640
and again until you get to that point where a
536
00:26:01.680 --> 00:26:04.599
business owner, a check writer is going to be willing
537
00:26:04.920 --> 00:26:08.319
to consider purchasing or enrolling in a more high ticket
538
00:26:08.359 --> 00:26:10.519
offering from you, whether it's a product or a service,
539
00:26:10.640 --> 00:26:12.799
or a program or a poaching program, whatever.
540
00:26:12.599 --> 00:26:13.079
It might be.
541
00:26:13.480 --> 00:26:15.359
But you've built that trust and it would seem to
542
00:26:15.400 --> 00:26:18.680
me like developing your own podcast audience in your niche,
543
00:26:18.759 --> 00:26:20.960
what you're trying to do is a great way to
544
00:26:21.000 --> 00:26:24.000
develop that credibility and trust for the bigger ticket sale.
545
00:26:24.279 --> 00:26:27.680
Totally and in fact, an example of that working really well.
546
00:26:27.720 --> 00:26:30.720
What I would even use our personal podcast and then
547
00:26:31.279 --> 00:26:33.599
if it's cool, I'll share what we've found is the
548
00:26:33.599 --> 00:26:36.559
most successful ascension model that you can take out of
549
00:26:36.599 --> 00:26:40.119
a podcast to make it really convert for you. If
550
00:26:40.119 --> 00:26:40.880
that's cool with.
551
00:26:40.799 --> 00:26:43.039
You, that was great, absolutely, yeah, let's think it out.
552
00:26:43.240 --> 00:26:45.400
But here's what's great. So we have a podcast that
553
00:26:45.599 --> 00:26:48.160
we did. We designed it to just be twenty four
554
00:26:48.160 --> 00:26:51.400
episodes total. It ended up being I think thirty six
555
00:26:51.519 --> 00:26:55.039
or something because people kept asking for more. But when
556
00:26:55.079 --> 00:26:57.799
we started our podcast, we were having when you started
557
00:26:57.799 --> 00:27:00.400
the company. We're having a lot of our people have
558
00:27:00.440 --> 00:27:03.200
a problem started. It taken like four months to launch,
559
00:27:03.559 --> 00:27:06.640
and we're very like kind of laid back, probably too
560
00:27:06.680 --> 00:27:09.359
laid back in some respects where I was like, guys,
561
00:27:09.480 --> 00:27:11.519
these shows should be done and ready to go. But
562
00:27:11.599 --> 00:27:14.799
people got busy and did their things, and so we
563
00:27:15.839 --> 00:27:18.359
knew we had to prove that it was easy to
564
00:27:18.440 --> 00:27:20.440
launch a show. So we launched our show called the
565
00:27:20.480 --> 00:27:25.640
Healthy Profits Podcast in two weeks and that show was
566
00:27:25.680 --> 00:27:28.640
for health and wellness entrepreneurs, which is a wide net,
567
00:27:28.839 --> 00:27:31.200
and then we said it's for health and wellness entrepreneurs
568
00:27:31.200 --> 00:27:35.039
with a podcast, more narrow net that want to monetize
569
00:27:35.119 --> 00:27:38.000
our podcasts. So we went wide, narrow, and really narrow.
570
00:27:38.079 --> 00:27:40.559
So if you're a health and wellness entrepreneur that has
571
00:27:40.599 --> 00:27:43.839
a podcast and wants to know how to specifically monetize
572
00:27:44.079 --> 00:27:46.920
a health and wellness podcast, this is the show for you.
573
00:27:47.480 --> 00:27:49.839
We started with three or four episodes, and what was
574
00:27:49.880 --> 00:27:53.160
great is we had somebody that showed up and listened
575
00:27:53.200 --> 00:27:55.440
to four of our episodes and they said, oh, you
576
00:27:55.519 --> 00:27:57.640
guys are talking exactly what we need with our health
577
00:27:57.680 --> 00:28:00.480
and wellness company. We want to start our podcas and
578
00:28:00.519 --> 00:28:02.599
they booked us to start producing for them. That was
579
00:28:02.640 --> 00:28:05.720
a five figure client in two weeks, and that happened
580
00:28:05.720 --> 00:28:09.000
to us right away, and so I know, and we
581
00:28:09.119 --> 00:28:12.640
had ninety listeners. We didn't have that many but because
582
00:28:12.640 --> 00:28:15.359
we were so good and now that podcast has thousands
583
00:28:15.359 --> 00:28:15.920
of listeners.
584
00:28:16.160 --> 00:28:17.279
But that was like.
585
00:28:17.319 --> 00:28:19.279
Three weeks in I think it was when we got
586
00:28:19.319 --> 00:28:21.599
that client, So in less than a month. If you
587
00:28:21.720 --> 00:28:23.720
do this right and you follow the systems and the
588
00:28:23.799 --> 00:28:26.680
rails that we give you to do that, especially in
589
00:28:26.680 --> 00:28:29.559
a niche topic, it will really work for you. So
590
00:28:29.680 --> 00:28:33.400
that's what we have found for strategies. Now if you're starting,
591
00:28:33.440 --> 00:28:35.039
and what I wanted to share with you real fast too.
592
00:28:35.039 --> 00:28:37.039
If you're starting and you're like, well, I don't even
593
00:28:37.160 --> 00:28:39.319
know what offers I would make a lot of times
594
00:28:39.359 --> 00:28:41.920
people are like, where should we start. We've created a
595
00:28:41.960 --> 00:28:45.240
monetization pyramid and this will kind of follow along with
596
00:28:45.599 --> 00:28:46.640
what you guys have.
597
00:28:46.640 --> 00:28:48.000
Here before you get into that.
598
00:28:48.079 --> 00:28:50.119
And I think this is really important because around the
599
00:28:50.319 --> 00:28:52.880
idea of monetization of a podcast, you know a lot
600
00:28:52.880 --> 00:28:55.720
of people might be thinking, well, yeah, yeah, you mean
601
00:28:55.759 --> 00:28:58.079
like ads on a bie, Well, sure, Tim Perris Tumble,
602
00:28:58.079 --> 00:29:00.319
you know Joe Rogan, they can advertise for all these
603
00:29:00.400 --> 00:29:03.039
companies make a lot, but you don't necessarily have to
604
00:29:03.079 --> 00:29:06.359
have a big enough podcast for advertisers. You can monetize
605
00:29:06.400 --> 00:29:09.759
your podcast with your own products and services right as.
606
00:29:09.599 --> 00:29:12.279
You should and exactly like this, Like we were looking
607
00:29:12.319 --> 00:29:14.319
at yours and I remember our team was like, should
608
00:29:14.359 --> 00:29:16.759
he get sponsorships because he's got a bunch of really
609
00:29:16.839 --> 00:29:19.920
high leverage people. I was like, no, let's sell Fleet
610
00:29:20.200 --> 00:29:23.119
stuff first, Like, yes, you have these amazing summits, and
611
00:29:23.160 --> 00:29:24.880
so what I wanted to show you, this is the
612
00:29:24.960 --> 00:29:28.359
monetization pyramid on how this works, and here's how it
613
00:29:28.400 --> 00:29:31.960
looks is you got to start anytime offer campaign and
614
00:29:32.079 --> 00:29:36.920
limited times offers reoccurring evergreen automated offers, and then the
615
00:29:37.000 --> 00:29:41.559
ABS that stands for affiliate and brand sponsorships. What happens
616
00:29:41.640 --> 00:29:44.279
is a lot of times Fleet people will start at
617
00:29:44.319 --> 00:29:46.559
the top of this pyramid, which is the wrong place
618
00:29:46.599 --> 00:29:49.440
to start when you're trying to sell your You don't
619
00:29:49.440 --> 00:29:51.920
want to start with brand sponsorships because you need a
620
00:29:52.000 --> 00:29:54.240
huge audience. You want to start with your stuff. And
621
00:29:54.279 --> 00:29:57.920
so what does that look like and start any time offer?
622
00:29:57.960 --> 00:30:00.960
It would be just like a quick membership, a product
623
00:30:01.119 --> 00:30:03.480
or coaching that's like they can get into a funnel,
624
00:30:03.839 --> 00:30:06.079
and the best thing to start with there is a quiz,
625
00:30:06.440 --> 00:30:08.759
like here's a quiz to see if you're ready for it.
626
00:30:09.160 --> 00:30:11.799
The next thing that you'd probably want to start or
627
00:30:12.279 --> 00:30:14.160
offer out of the show, and this is the ascension
628
00:30:14.200 --> 00:30:18.359
model we suggest, is a live campaign or a limited
629
00:30:18.400 --> 00:30:21.400
time offer. So like JJ, she has the summit, she
630
00:30:21.480 --> 00:30:23.359
has the I played all the time in the mind
631
00:30:23.400 --> 00:30:26.400
Share Summit, so she has that. She would put that
632
00:30:26.480 --> 00:30:28.640
in her show and sell tickets from that, but that
633
00:30:28.680 --> 00:30:31.119
would come after she'd done memberships, right, and then you've
634
00:30:31.119 --> 00:30:34.680
got masterminds and courses. That's another good reoccurring offer. These
635
00:30:34.680 --> 00:30:36.359
are all really good things to put in there, but
636
00:30:36.400 --> 00:30:39.519
when you're starting out the base of the pyramids, where
637
00:30:39.519 --> 00:30:41.880
you really want to start, when you are selling from
638
00:30:41.920 --> 00:30:44.400
your show and just getting your audience warmed up to
639
00:30:44.440 --> 00:30:46.359
things that are not that expensive. A lot of times
640
00:30:46.359 --> 00:30:48.119
people will come in and try and sell five thousand
641
00:30:48.160 --> 00:30:52.319
dollars product, which isn't necessarily going to convert right.
642
00:30:52.119 --> 00:30:53.079
Away, right.
643
00:30:53.440 --> 00:30:55.599
So that's where we talk about, is that is the
644
00:30:55.720 --> 00:30:58.720
start here where you'd want to start up the ascension
645
00:30:58.759 --> 00:31:01.559
model and we've found this to work time and time again.
646
00:31:01.759 --> 00:31:04.079
So right now, for example, with your show, which everyone
647
00:31:04.119 --> 00:31:05.839
should be listening to, the Fleet Show, and for not
648
00:31:06.359 --> 00:31:10.079
the Stainless Plug, you'll see that we have a start
649
00:31:10.119 --> 00:31:12.680
anytime offer for them to check out something and get
650
00:31:12.720 --> 00:31:16.160
into your ecosystem because they're already listening. And I guarantee
651
00:31:16.160 --> 00:31:17.960
you once they listen to four of your shows, they're
652
00:31:18.000 --> 00:31:20.559
so good that they'll be like, I want to know
653
00:31:21.039 --> 00:31:23.359
how to do more, Like how do I enhance my
654
00:31:23.400 --> 00:31:26.079
life even more with this coaching, with this teaching, And
655
00:31:26.119 --> 00:31:27.599
so that's where you want to start, was with your
656
00:31:27.599 --> 00:31:29.319
own stuff. So you hit it right on the head.
657
00:31:29.759 --> 00:31:33.319
That's incredibly helpful. Let's talk a bit about how AI
658
00:31:33.519 --> 00:31:36.960
has really revolutionized podcast creation and so many other things
659
00:31:37.000 --> 00:31:40.200
about business and marketing, but let's focus on podcasts in
660
00:31:40.279 --> 00:31:43.799
terms of somebody wanting to really launch a podcast and
661
00:31:43.839 --> 00:31:46.640
then continue to create those shows and get those shows
662
00:31:46.640 --> 00:31:49.279
out on a regular basis. Go get into the monetization,
663
00:31:49.640 --> 00:31:52.839
get into the multiplication of the content creation, all that
664
00:31:52.920 --> 00:31:56.960
whole world of that creating that content echoesis podcast is
665
00:31:57.000 --> 00:31:59.680
the starting point. How do we use AI tools to
666
00:31:59.720 --> 00:32:00.880
really optimize that?
667
00:32:01.559 --> 00:32:05.240
Yeah, so I would say the first thing because AI
668
00:32:05.400 --> 00:32:08.519
makes things so easy that the first thing you can
669
00:32:08.599 --> 00:32:11.799
use AI, especially when it comes to chat, GPT and
670
00:32:12.519 --> 00:32:16.440
you know Claude, which are two favorites, and now Google Notebook.
671
00:32:16.440 --> 00:32:18.799
I'm mentioning a few of these. We can probably list these.
672
00:32:18.839 --> 00:32:21.079
But the first thing that you want to do, and
673
00:32:21.119 --> 00:32:25.000
I do this constantly, is use those as your research
674
00:32:25.039 --> 00:32:28.240
partner in that research, because what you want to do
675
00:32:28.319 --> 00:32:31.319
is really research who you want to be have on
676
00:32:31.359 --> 00:32:34.720
your show. That's one, but the bigger thing you want
677
00:32:34.799 --> 00:32:38.759
to do is research who you're serving, who your audience is,
678
00:32:39.079 --> 00:32:42.400
and research how to niche down so that you're actually
679
00:32:42.519 --> 00:32:46.279
making big improvements in people's lives. And what we like
680
00:32:46.400 --> 00:32:50.119
what we have everybody really search when they're starting to show.
681
00:32:50.680 --> 00:32:53.000
We do a cohort with people where we launch them
682
00:32:53.039 --> 00:32:55.119
and show them how to take themselves from not having
683
00:32:55.119 --> 00:32:58.119
a show to having a monetizing show in.
684
00:32:57.960 --> 00:32:58.839
Like four months.
685
00:32:59.160 --> 00:33:01.759
But what we do for that first month and a
686
00:33:01.839 --> 00:33:05.720
half is really dig into how they research. Using these
687
00:33:05.759 --> 00:33:09.440
tools to find out the psychographics of their audience, to
688
00:33:09.480 --> 00:33:12.039
find out what's keeping them up at night, what do
689
00:33:12.079 --> 00:33:14.480
they get angry at like because they can't fix this
690
00:33:14.599 --> 00:33:16.920
in their life and then how they're going to position
691
00:33:17.000 --> 00:33:20.359
themselves to be the best solution for them. And we
692
00:33:20.599 --> 00:33:24.640
use we use GPT, and we use Claude and Perplexity
693
00:33:24.680 --> 00:33:27.920
and Google Notebook to organize your thoughts so that you're
694
00:33:28.000 --> 00:33:32.160
really getting into how you can support and transform people's
695
00:33:32.200 --> 00:33:35.720
lives the fastest. And then once you figure that out,
696
00:33:35.759 --> 00:33:38.880
you're obviously going to want to be bringing in good
697
00:33:38.920 --> 00:33:41.640
guests for your show, so you want to research them
698
00:33:41.680 --> 00:33:44.000
in a unique way, right Like I wouldn't have known
699
00:33:44.039 --> 00:33:47.640
your origin story if I hadn't researched you. More like
700
00:33:47.680 --> 00:33:50.160
I didn't know you spent time there. I didn't know
701
00:33:50.160 --> 00:33:52.599
that that had been something. And you know, that is
702
00:33:52.680 --> 00:33:57.039
something that is really amazing because then you can uniquely,
703
00:33:57.720 --> 00:34:01.160
like take a unique spin and interview them that way.
704
00:34:01.559 --> 00:34:05.000
The other thing to do because now you've got the
705
00:34:05.119 --> 00:34:08.360
access to them as a person, and it makes research
706
00:34:08.440 --> 00:34:11.360
so much faster. I mean, you research, It's crazy how
707
00:34:11.440 --> 00:34:14.320
fast you can research something. What you also need to
708
00:34:14.360 --> 00:34:18.159
do is research how to be the best type of podcaster,
709
00:34:18.599 --> 00:34:22.159
because not everyone's gonna be Steven Bartlett from the Diary
710
00:34:22.199 --> 00:34:25.599
of a CEO. But you can take GPT or you
711
00:34:25.639 --> 00:34:28.199
can take one of these platforms and say, how do
712
00:34:28.360 --> 00:34:31.760
I interview like Steven Bartlett? And if I were to
713
00:34:31.800 --> 00:34:35.039
find this information on this guest, how do I make
714
00:34:35.239 --> 00:34:37.760
this information? And I want to ask him questions like
715
00:34:37.800 --> 00:34:40.000
Steven Bartlett, And we do this all the time, and
716
00:34:40.039 --> 00:34:44.719
it'll say here are ten open ended questions like Steven Bartlett,
717
00:34:44.760 --> 00:34:47.880
so that you can have a very beautiful open discourse
718
00:34:48.159 --> 00:34:51.719
with your guest, similar to what you did with this, right,
719
00:34:51.840 --> 00:34:54.039
You're like, Sammy, what about this? And you've just left
720
00:34:54.039 --> 00:34:57.719
it open that and you're a masterful interviewer, so you
721
00:34:57.840 --> 00:34:59.920
have that at your luxury. But then when you put
722
00:35:00.239 --> 00:35:03.159
a AI thing on the back end of it, then
723
00:35:03.199 --> 00:35:06.719
you can really make great storytelling arcs and you can
724
00:35:06.719 --> 00:35:09.920
have really good conversations and interviews. So that's what I
725
00:35:09.920 --> 00:35:11.880
would do first, That's the first thing I would do.
726
00:35:12.440 --> 00:35:15.840
Then you would probably want to use a myriad of
727
00:35:15.880 --> 00:35:19.039
the tools to take the content that you're making and
728
00:35:19.119 --> 00:35:21.800
turn that into tons of viral clips.
729
00:35:21.800 --> 00:35:22.840
And one of the ones.
730
00:35:22.599 --> 00:35:26.039
That you probably if you haven't heard of this, you
731
00:35:26.320 --> 00:35:29.119
want to see this this is called Opus video. Opus
732
00:35:29.239 --> 00:35:33.199
video is an incredible platform that will take any of
733
00:35:33.239 --> 00:35:36.159
the content that you have and turn it into a
734
00:35:36.199 --> 00:35:37.440
bunch of different viral clips.
735
00:35:37.440 --> 00:35:38.360
And I'll even show you.
736
00:35:38.480 --> 00:35:40.079
One of the things that we want to do is
737
00:35:40.480 --> 00:35:45.679
really showcase how we take your clips. Now there's a
738
00:35:45.719 --> 00:35:49.239
couple things. Fleet has a full on agency behind them.
739
00:35:49.519 --> 00:35:52.079
We take these clips and then edit them again. But
740
00:35:52.159 --> 00:35:54.519
we start. We use this as the starting place, right,
741
00:35:54.559 --> 00:35:57.400
So here's one of Fleet's shows. We would take this
742
00:35:57.480 --> 00:36:01.199
in here. Here's what Dave Aspbury that one YouTube clip
743
00:36:01.280 --> 00:36:04.639
or that one episode. We will start here and we
744
00:36:04.679 --> 00:36:07.599
will look. It will take that one video and it
745
00:36:07.639 --> 00:36:10.679
will cut it up into I think there's thirty different
746
00:36:10.719 --> 00:36:13.920
pieces here, and it will rank on what it thinks
747
00:36:13.920 --> 00:36:17.800
will be the most viral hook from that video, and
748
00:36:17.840 --> 00:36:20.920
it does it instantaneously. And then it will take the
749
00:36:21.239 --> 00:36:23.840
text and it'll put the text on there. We then
750
00:36:23.960 --> 00:36:26.719
take it from this, and let's say we wanted to
751
00:36:27.280 --> 00:36:32.719
use this. We will usually download this into a editing
752
00:36:32.800 --> 00:36:35.320
software to make it even better. But if you're just
753
00:36:35.400 --> 00:36:38.000
starting Fleet, you don't have a team, you don't have
754
00:36:38.079 --> 00:36:41.440
to do all of that. You can just spray a
755
00:36:41.480 --> 00:36:44.239
bunch of stuff out there. We know you're brand voicing,
756
00:36:44.280 --> 00:36:46.880
and with your team, we nuanced this a little bit more.
757
00:36:47.239 --> 00:36:50.360
But we love to start here because you can see
758
00:36:50.400 --> 00:36:53.800
it says, hey, this is why this hook got an
759
00:36:53.800 --> 00:36:57.039
A rating, this is why the flow got an A rating,
760
00:36:57.280 --> 00:36:59.880
and the value and the trend. So when you go
761
00:37:00.239 --> 00:37:02.679
in and you were like, how do I make a
762
00:37:02.719 --> 00:37:06.000
bunch of content that should work? You can use things
763
00:37:06.039 --> 00:37:09.320
like Opus video to make a myriad of different content
764
00:37:09.360 --> 00:37:12.000
and send it out. So that part of it are
765
00:37:12.119 --> 00:37:14.519
two massive wins with using.
766
00:37:14.360 --> 00:37:18.639
AI fabulous fabulous, And then what about let's say, going
767
00:37:19.239 --> 00:37:24.000
from there to blog post, from there to the reels
768
00:37:24.039 --> 00:37:26.400
on Instagram. I mean those what you just showed us
769
00:37:26.400 --> 00:37:27.480
could be reels on Instagram.
770
00:37:27.519 --> 00:37:31.159
Obvious, Yeah, definitely. We like to use is a platform
771
00:37:31.239 --> 00:37:36.199
called Swell. The AI Swell is a repurposing tool that
772
00:37:36.239 --> 00:37:39.400
will allow you to go in and it will take
773
00:37:39.440 --> 00:37:43.920
your episode and turn that into a myriad of different content.
774
00:37:44.000 --> 00:37:46.280
It will write your blog posts, it will write your
775
00:37:46.280 --> 00:37:49.880
email posts. It will write five or six different things
776
00:37:49.880 --> 00:37:53.320
for you and you can export those out with just.
777
00:37:53.320 --> 00:37:55.360
What you need in any.
778
00:37:55.239 --> 00:37:57.800
Of your myriads that they'll even write an email for
779
00:37:57.880 --> 00:38:01.039
you that we also use a platform called Descript, and
780
00:38:01.119 --> 00:38:03.840
descript will do the same thing. And those are the
781
00:38:03.880 --> 00:38:06.960
platforms that we like to use to get those out
782
00:38:07.199 --> 00:38:08.000
to the audience.
783
00:38:08.400 --> 00:38:10.559
You know, another use of those snippets that you were
784
00:38:10.559 --> 00:38:13.760
identifying with that first software you showed us. So I've
785
00:38:13.760 --> 00:38:16.079
seen this in a lot of podcasts we're doing in ours.
786
00:38:16.320 --> 00:38:17.760
I've seen it in various.
787
00:38:17.480 --> 00:38:20.039
Formats where because we've got to get people's attention right,
788
00:38:20.440 --> 00:38:24.320
and you take a really great snippet right from the
789
00:38:24.360 --> 00:38:26.559
podcast and you put it in front.
790
00:38:26.760 --> 00:38:28.519
So when somebody opens.
791
00:38:28.159 --> 00:38:30.719
Your you know, up on wherever they are, Spotify or
792
00:38:30.760 --> 00:38:33.559
Apple Podcasts, whatever, the first thing they see is this
793
00:38:33.719 --> 00:38:37.639
powerful snippet with the guests speaking, communicating something really powerful. Oh,
794
00:38:37.719 --> 00:38:39.719
that got my attention. Then you go into the podcast,
795
00:38:39.800 --> 00:38:42.280
into it, into the whole podcast, and so you can
796
00:38:42.360 --> 00:38:44.840
use that in so many different ways to put up
797
00:38:44.880 --> 00:38:47.880
front what's really going to grab people's attention, and you
798
00:38:47.880 --> 00:38:50.760
can test it, right, I mean, you're getting those ratings
799
00:38:50.760 --> 00:38:53.360
from that software you're using, but then you can start
800
00:38:53.360 --> 00:38:55.679
testing it and develop your own analytics and metrics like
801
00:38:55.800 --> 00:38:58.440
which snippet is really pulling people in, what's getting the
802
00:38:58.480 --> 00:38:59.239
most views?
803
00:38:59.519 --> 00:39:02.079
Totally right, And you've seen that because we use those
804
00:39:02.079 --> 00:39:04.800
snippets in years before we're like, oh, and then remember
805
00:39:04.840 --> 00:39:07.880
when we talked about the Benz framework. We're usually using
806
00:39:07.920 --> 00:39:10.599
those snippets from one of those sections. Was it the
807
00:39:10.760 --> 00:39:13.079
emotional story or was it the big pain point that
808
00:39:13.159 --> 00:39:15.400
we're talking about. We want to figure out what that
809
00:39:15.440 --> 00:39:15.880
looks like.
810
00:39:16.239 --> 00:39:17.519
And so what we found.
811
00:39:17.679 --> 00:39:21.039
Because people have goldfish brains these days, we need to
812
00:39:21.039 --> 00:39:23.800
hook them in like three seconds. We're hooking people as
813
00:39:23.840 --> 00:39:25.840
fast as we can in three seconds. And what's the
814
00:39:25.880 --> 00:39:27.880
best way to do that. If we don't know your name,
815
00:39:28.280 --> 00:39:29.920
we need to know your pain. If we don't know
816
00:39:29.960 --> 00:39:31.840
your name, we need to know your pain. So here's
817
00:39:31.880 --> 00:39:35.079
why you should be listening to the show today. We
818
00:39:35.159 --> 00:39:36.960
got thirty five minutes and here's why I want you
819
00:39:37.039 --> 00:39:40.000
to stick around. We are going to cover what's happening
820
00:39:40.400 --> 00:39:43.559
when you don't do this, and if you don't manage this,
821
00:39:44.039 --> 00:39:46.440
it's going to cause a myriad of different issues for you.
822
00:39:46.519 --> 00:39:48.800
But by the end of the episode today, you're going
823
00:39:48.880 --> 00:39:51.159
to know exactly what to do, how to do it,
824
00:39:51.199 --> 00:39:52.079
and how to get to it.
825
00:39:52.480 --> 00:39:56.400
I interviewed the great marketer, John Astrap, who does neuroscience
826
00:39:56.440 --> 00:39:58.559
brain based marketing right, and he.
827
00:39:58.599 --> 00:39:59.880
Was talking about this with AI.
828
00:40:00.000 --> 00:40:01.800
You know, it used to be we had six seven,
829
00:40:01.880 --> 00:40:05.559
eight seconds or long form the old days longer. He says,
830
00:40:05.599 --> 00:40:08.320
it's collapsing into like one second. You got one to
831
00:40:08.360 --> 00:40:11.280
get somebody's attention, right, And so he gave an example
832
00:40:11.320 --> 00:40:13.039
and he goes and you know, he looks right into
833
00:40:13.079 --> 00:40:15.400
the camera and he goes, if you're suffering.
834
00:40:15.000 --> 00:40:17.719
From hemorrhoids, and then he just went on and I
835
00:40:17.760 --> 00:40:19.360
had to think for a minute, do I have hemorrhoids?
836
00:40:19.400 --> 00:40:21.159
I mean it was he grabbed me, you know.
837
00:40:21.480 --> 00:40:24.000
And if you can do the pain point and identify
838
00:40:24.199 --> 00:40:26.800
like that, right, hey, are you suffering from hemorrhoids?
839
00:40:27.239 --> 00:40:27.400
Oh?
840
00:40:28.000 --> 00:40:29.960
Are you talking to me? And then like if they're not,
841
00:40:30.039 --> 00:40:32.880
they can move on. But there's so many people watching stuff,
842
00:40:32.880 --> 00:40:36.840
it's okay to do that. Podcasting ecosystems a touch different
843
00:40:36.880 --> 00:40:39.920
because it's not just scrolling. You have people in an
844
00:40:39.960 --> 00:40:42.880
ecosystem looking for some transformations.
845
00:40:42.880 --> 00:40:44.400
But yeah, he's absolutely right.
846
00:40:44.719 --> 00:40:49.239
So get in a broader strategy of how a podcast
847
00:40:49.719 --> 00:40:55.320
fits into the overall marketing ecosystem company, regardless whether we're
848
00:40:55.519 --> 00:40:59.840
marketing services or coaching services, or widgets or products or
849
00:41:00.000 --> 00:41:03.840
online courses or you know, high ticket offers. Well, how
850
00:41:03.840 --> 00:41:06.639
does you know pot Because there's so many different things
851
00:41:06.719 --> 00:41:08.559
we can be doing right and we and there's a
852
00:41:08.599 --> 00:41:10.000
lot of people out there, Oh, you gotta do this,
853
00:41:10.039 --> 00:41:11.280
you gotta do that, you should be doing this, you
854
00:41:11.320 --> 00:41:13.280
gotta be doing more of your social media strategy or
855
00:41:13.280 --> 00:41:17.079
this strategy. How does podcasting fit into that overall marketing?
856
00:41:17.119 --> 00:41:18.840
Because I would think if we put a lot of
857
00:41:19.000 --> 00:41:22.599
energy into creating a podcast, but we haven't done the
858
00:41:22.679 --> 00:41:25.679
high level work of having a strategy that's going to
859
00:41:25.880 --> 00:41:28.639
fit into we may get the bang for the buck
860
00:41:28.679 --> 00:41:30.000
that we otherwise would get.
861
00:41:30.000 --> 00:41:32.239
So I guess as my question is how you've.
862
00:41:32.079 --> 00:41:36.000
Seen it work to have to really optimize the benefit
863
00:41:36.039 --> 00:41:37.760
of all the energy and work you'll put into a
864
00:41:37.800 --> 00:41:41.320
podcast by having it be part of an overall strategy
865
00:41:41.360 --> 00:41:45.079
that is really tied into your overall business strategy and
866
00:41:45.119 --> 00:41:46.039
going to move you forward.
867
00:41:46.480 --> 00:41:48.199
Oh yeah, that's a great question.
868
00:41:48.800 --> 00:41:51.559
The biggest thing, and you nailed it, is the thirty
869
00:41:51.639 --> 00:41:54.360
thousand FLT view of your company and what you're doing. Right,
870
00:41:54.639 --> 00:41:56.880
How does it fit in with all the stuff that
871
00:41:56.880 --> 00:41:59.320
you're doing. And I think one of the best things
872
00:41:59.320 --> 00:42:02.880
that you have to figure out is who you want
873
00:42:02.880 --> 00:42:06.400
to really serve and niche down. That's one big piece
874
00:42:06.440 --> 00:42:09.360
of it. But one thing that's amazing about a podcast
875
00:42:09.679 --> 00:42:14.079
in general, a podcast is an absolute Swiss army knife
876
00:42:14.519 --> 00:42:18.039
of the marketing engine for your company. So if you
877
00:42:18.079 --> 00:42:20.519
are looking to scale your time and you're looking to
878
00:42:20.559 --> 00:42:25.000
scale your impact and be omnipresent, a podcast, when done properly,
879
00:42:25.159 --> 00:42:28.760
is the best tool that you can create. Now, if
880
00:42:28.760 --> 00:42:31.440
you have a team that is masterful at YouTube and
881
00:42:31.480 --> 00:42:34.800
doing that, those are two very different ecosystems. But if
882
00:42:34.840 --> 00:42:38.320
you're looking for the quicker, lower barrier to entry, the
883
00:42:38.400 --> 00:42:40.000
podcast is such a smart.
884
00:42:39.760 --> 00:42:40.280
Way to do it.
885
00:42:40.320 --> 00:42:42.480
And here's what we've been doing, like the kind of
886
00:42:42.960 --> 00:42:45.559
the way that I've been working this and this is
887
00:42:45.639 --> 00:42:47.960
actually kind of lends to some of the new tools
888
00:42:48.000 --> 00:42:50.079
that are out there, things that people are not doing
889
00:42:50.159 --> 00:42:52.599
right now, which is amazing. I'm doing this for you
890
00:42:52.639 --> 00:42:55.519
too right now as well is I'm using some of
891
00:42:55.559 --> 00:42:59.800
the tools like Google Notebook LM, which will actually produce
892
00:43:00.519 --> 00:43:06.239
a podcast on your behalf. So here's an example of that.
893
00:43:06.559 --> 00:43:09.360
What that looks like is you can go in and
894
00:43:10.199 --> 00:43:14.880
with Google Notebook LM, I'm having that produce it's a
895
00:43:14.880 --> 00:43:20.320
AI generated podcast with two people talking, but they're talking
896
00:43:20.559 --> 00:43:25.679
about your podcast, so it's a trailer about your podcast
897
00:43:25.760 --> 00:43:29.920
that links back to your show. It's absolutely bonkers and.
898
00:43:30.519 --> 00:43:33.159
With AI avatars completely AI.
899
00:43:33.400 --> 00:43:36.360
Yeah, and that lives on its own. So, like we're
900
00:43:36.400 --> 00:43:39.000
talking about launching your YouTube channel, I'm gonna have us
901
00:43:39.079 --> 00:43:43.440
launch two YouTube channels, one with your show and then
902
00:43:43.480 --> 00:43:45.519
the other one, which is going to be the trailer
903
00:43:45.559 --> 00:43:47.039
for Radical Responsibility.
904
00:43:47.480 --> 00:43:49.840
The only job for that channel.
905
00:43:49.880 --> 00:43:52.840
Is to funnel energy back to your original show. We'll
906
00:43:52.840 --> 00:43:56.679
probably put the same CTAs inside of those show notes,
907
00:43:56.880 --> 00:43:59.039
but the only thing that's designed to do is get
908
00:43:59.119 --> 00:44:02.920
SEO or Fleet Mall and Radical Responsibility and lead it
909
00:44:02.960 --> 00:44:06.559
back into that show. But what we have to do first,
910
00:44:06.599 --> 00:44:08.199
and this is where people get stuck, is you got
911
00:44:08.199 --> 00:44:10.480
to figure out which ones perform because you don't want
912
00:44:10.519 --> 00:44:12.719
to just do all this energy for the wrong show.
913
00:44:13.199 --> 00:44:14.159
So we do that.
914
00:44:14.159 --> 00:44:17.119
That's one crazy thing that happens, and that just cycles
915
00:44:17.159 --> 00:44:20.440
back through. And what this really is speaking to Fleet
916
00:44:20.480 --> 00:44:22.559
is when you say, Okay, what's new and how do
917
00:44:22.679 --> 00:44:25.079
people think about this? This is the new way of
918
00:44:25.119 --> 00:44:27.519
thinking and marketing, right, And you don't want to build
919
00:44:27.559 --> 00:44:29.960
all these farms like there's like they did all that
920
00:44:30.039 --> 00:44:33.079
BS where they'd build farms and do false things. But
921
00:44:33.199 --> 00:44:35.480
this is actually real value because I want people to
922
00:44:35.480 --> 00:44:36.960
be like, hey, if I'm going to spend thirty five
923
00:44:36.960 --> 00:44:40.000
minutes with this show, what's it actually talking about? And
924
00:44:40.039 --> 00:44:42.280
this is like a ten minute clip of the show.
925
00:44:42.280 --> 00:44:44.719
Because I love watching trailers and movies, I'll watch two
926
00:44:44.719 --> 00:44:47.920
hours of trailers and sometimes you get great value from it.
927
00:44:48.280 --> 00:44:52.480
These AI generated ones, like with Google Notebook LM, they'll
928
00:44:52.519 --> 00:44:56.599
come in and they will literally they will talk about
929
00:44:56.719 --> 00:45:00.840
your episode. They'll talk about your show in a way
930
00:45:01.360 --> 00:45:04.599
that will help you. And so what I'm talking about
931
00:45:04.639 --> 00:45:07.159
and hopefully the team can hear this, But this is.
932
00:45:07.239 --> 00:45:08.519
Google Notebook LM.
933
00:45:08.599 --> 00:45:11.679
I've dropped in a YouTube with our one of our clients,
934
00:45:11.800 --> 00:45:12.679
doctor Greg Eckle.
935
00:45:13.079 --> 00:45:15.159
This is how good it sounds. Hopefully you can hear it.
936
00:45:15.440 --> 00:45:17.440
Hey everyone, welcome back today.
937
00:45:17.480 --> 00:45:20.079
We're going to be doing a deep dive into brain regeneration.
938
00:45:20.639 --> 00:45:23.840
Ooh, brain regeneration. You got it? Sounds interesting?
939
00:45:24.000 --> 00:45:27.719
Yes, So that's two people speaking. It's bananas. What will happen?
940
00:45:27.760 --> 00:45:30.559
That's a fifteen minute episode on an hour long episode,
941
00:45:30.800 --> 00:45:33.400
and it will talk about how cool this episode is,
942
00:45:33.639 --> 00:45:36.039
or it will talk about how crappy it is. One
943
00:45:36.079 --> 00:45:38.960
of the two so you can learn a lot from it.
944
00:45:38.960 --> 00:45:39.719
It's amazing.
945
00:45:40.239 --> 00:45:43.000
And then the second thing that we will do, because
946
00:45:43.079 --> 00:45:46.840
if it's a multi prong piece of your business, the
947
00:45:46.960 --> 00:45:50.679
other thing that we do is we use automation to
948
00:45:50.880 --> 00:45:53.880
connect with the audience and to connect with your your
949
00:45:54.000 --> 00:45:56.599
group once they're done, and we use a platform called
950
00:45:56.639 --> 00:46:01.320
Delphi and Delphi is basically an AI sidekick and instead
951
00:46:01.320 --> 00:46:04.159
of using tons of notes and show notes for people
952
00:46:04.920 --> 00:46:07.079
rarely go back to show notes, what we found And
953
00:46:07.159 --> 00:46:09.079
this is only and I'm telling you this because this
954
00:46:09.119 --> 00:46:11.880
has only happened over the last month and a half
955
00:46:11.880 --> 00:46:13.960
that we've seen this start to work. So we're rolling
956
00:46:13.960 --> 00:46:16.480
this out like this is fresh. Guys, this will probably
957
00:46:16.519 --> 00:46:19.239
be the standard that you're going to see. I'm doing
958
00:46:19.280 --> 00:46:20.920
this with yours fleet. We're going to build you a
959
00:46:20.920 --> 00:46:23.920
Delphi bot. This is exactly what needs to happen. And
960
00:46:23.960 --> 00:46:27.400
what's crazy about this. The Delphi bot is going to
961
00:46:27.480 --> 00:46:30.119
be coached on you and it will be your voice.
962
00:46:30.440 --> 00:46:33.280
And so what does that look like. That basically is
963
00:46:33.800 --> 00:46:37.679
a bot that talks about everything that you have in there,
964
00:46:38.199 --> 00:46:39.960
and it will speak and I'm not going to do
965
00:46:40.039 --> 00:46:42.639
this speaking one, but here's what it will answer right,
966
00:46:43.039 --> 00:46:46.599
how do I make a podcast? So this is answering
967
00:46:46.679 --> 00:46:50.679
with my knowledge base and what will happen as it
968
00:46:50.760 --> 00:46:53.400
takes everything that I know up. So go to above
969
00:46:53.400 --> 00:46:56.440
Podcasting and feel free to explore our website. That's not
970
00:46:56.559 --> 00:47:00.840
the best example, but who makes the best podcasts? And
971
00:47:00.960 --> 00:47:02.239
health and wellness? Right?
972
00:47:02.320 --> 00:47:03.760
You can ask these questions.
973
00:47:03.840 --> 00:47:05.719
And here's the thing I want you guys to take
974
00:47:05.719 --> 00:47:09.000
away from that, because there's so much information.
975
00:47:09.599 --> 00:47:10.840
The thing we want to do.
976
00:47:10.800 --> 00:47:13.519
When you have people come out of a podcast, when
977
00:47:13.639 --> 00:47:16.760
using automation with a bot or anything, is to start
978
00:47:16.760 --> 00:47:19.239
a conversation with your audience. You want to make sure
979
00:47:19.239 --> 00:47:22.199
that you're connecting with them. The power of these new
980
00:47:22.639 --> 00:47:25.840
AI generated bots is that you can have a conversation
981
00:47:25.960 --> 00:47:29.960
with your audience. They can tell you what troubles they're having,
982
00:47:30.000 --> 00:47:33.159
what struggle are their challenges that they're going through, And
983
00:47:33.199 --> 00:47:37.039
then after three of those questions, your AI bot or
984
00:47:37.079 --> 00:47:39.679
your chat bot will say, hey, you know, you've actually
985
00:47:39.719 --> 00:47:43.599
asked three different questions on this certain topic. Have you
986
00:47:43.719 --> 00:47:47.159
checked out Fleet's summit on just that in particular? It
987
00:47:47.199 --> 00:47:52.400
sounds like you're dealing with some trauma around betrayal. Did
988
00:47:52.440 --> 00:47:55.519
you check out his Summit on Trauma. You should check
989
00:47:55.559 --> 00:47:55.920
that out.
990
00:47:55.960 --> 00:47:57.159
And if you haven't, here's.
991
00:47:57.000 --> 00:47:59.599
A little quiz you can take and you can start
992
00:48:00.039 --> 00:48:04.639
acting AI and communications around exactly what people need so
993
00:48:04.679 --> 00:48:06.800
you're not just trying to sell people the wrong things.
994
00:48:07.239 --> 00:48:11.360
So you're driving home just really some such critical points
995
00:48:11.400 --> 00:48:14.199
in marketing and sales all together, especially in marketing, is
996
00:48:14.239 --> 00:48:14.559
to know.
997
00:48:14.559 --> 00:48:16.639
Our audience, right. You got to get clear about who's
998
00:48:16.639 --> 00:48:17.079
your audience.
999
00:48:17.079 --> 00:48:18.760
You got to niche that down as clear as and
1000
00:48:18.840 --> 00:48:20.920
some of us may have some multiple audience, but whatever
1001
00:48:20.920 --> 00:48:23.559
they are, you have to niche them down, get totally accurate.
1002
00:48:23.719 --> 00:48:26.480
And then it's about being in conversation, being in relationship.
1003
00:48:26.519 --> 00:48:28.679
And how do you get in conversation with anybody? You
1004
00:48:28.719 --> 00:48:31.599
start dating, you start talking, you have conversations, right, you
1005
00:48:31.639 --> 00:48:33.559
get them laughing, you get them, you get your build
1006
00:48:33.639 --> 00:48:34.239
rapport right.
1007
00:48:34.360 --> 00:48:35.920
That's how we build relationship, right.
1008
00:48:35.920 --> 00:48:37.760
So we got to find ways to start having a
1009
00:48:37.800 --> 00:48:40.599
conversation with our audience. And it sounds like you know
1010
00:48:40.679 --> 00:48:43.360
this podcasting as you're describing it. Even if we have
1011
00:48:43.400 --> 00:48:47.360
a very small listener, listenership or viewership, we can be
1012
00:48:47.400 --> 00:48:51.119
having great conversations with the people that matter most, the
1013
00:48:51.199 --> 00:48:53.320
people in our customer audience.
1014
00:48:53.440 --> 00:48:56.119
Niche right, Yeah, that is so cool.
1015
00:48:56.519 --> 00:48:59.480
And what about you know, I mean there's a lot
1016
00:48:59.480 --> 00:49:02.360
of data right now showing that, you know, video is
1017
00:49:02.440 --> 00:49:04.800
king when it comes to communication and what people want
1018
00:49:04.840 --> 00:49:06.800
to consume and getting pretty hard to get people to
1019
00:49:06.840 --> 00:49:07.559
read very much.
1020
00:49:07.800 --> 00:49:09.000
But people also listen.
1021
00:49:09.039 --> 00:49:11.760
Now when I listen, I love podcasts, and where I
1022
00:49:11.840 --> 00:49:14.199
listen is generally on my phone when I'm out walking
1023
00:49:14.639 --> 00:49:16.840
or in my car when I'm driving, So I don't
1024
00:49:16.920 --> 00:49:20.119
consume much video podcasts. But I know a lot of
1025
00:49:20.159 --> 00:49:23.239
podcasts today are operating in both video and audio, and
1026
00:49:23.280 --> 00:49:25.079
it's probably important. But I wonder if you could talk
1027
00:49:25.119 --> 00:49:27.639
about the strengths of boasts and need to do both,
1028
00:49:27.679 --> 00:49:29.599
how they're different, you know, et cetera.
1029
00:49:30.159 --> 00:49:33.400
Yeah, the video is strong. Video is really strong, and
1030
00:49:33.440 --> 00:49:36.000
people are starting to watch a ton of video podcasts,
1031
00:49:36.079 --> 00:49:38.880
and if you're going to start a podcast now, you
1032
00:49:39.039 --> 00:49:41.400
definitely want to have a video element to it.
1033
00:49:41.639 --> 00:49:44.559
YouTube is all video, right, So then so much podcast
1034
00:49:44.639 --> 00:49:46.559
viewership is over there now, so that's going to be
1035
00:49:46.599 --> 00:49:47.239
a video right.
1036
00:49:47.400 --> 00:49:47.800
Yeah.
1037
00:49:47.880 --> 00:49:50.519
The reason YouTube was so great and it continues to
1038
00:49:50.559 --> 00:49:52.760
be a platform while it's so strong, is that people
1039
00:49:52.800 --> 00:49:55.880
can leave comments and ratings and things on YouTube, and
1040
00:49:55.920 --> 00:49:59.000
now Spotify for Podcasters is doing that same thing. So
1041
00:49:59.079 --> 00:50:01.920
what we love having is your video inside Spotify for
1042
00:50:01.960 --> 00:50:06.000
Podcasters as well, so that people can they can ask questions.
1043
00:50:06.039 --> 00:50:07.679
Like we just said before, you need to know your
1044
00:50:07.719 --> 00:50:09.960
audience and get to know them as well as you can.
1045
00:50:10.119 --> 00:50:11.159
And how do you do that.
1046
00:50:11.159 --> 00:50:14.280
That's why YouTube is always long been such a great format,
1047
00:50:14.760 --> 00:50:17.239
but one of the best things you should be doing
1048
00:50:17.480 --> 00:50:21.119
is having both. And then once you have the audio,
1049
00:50:21.519 --> 00:50:23.960
make sure that you edit for audio and you edit
1050
00:50:24.000 --> 00:50:27.320
for video because audio can tend to be a lot
1051
00:50:27.440 --> 00:50:30.679
snappier and quicker. You can cut out pauses and lots
1052
00:50:30.719 --> 00:50:32.880
of things when you have video. If you have a
1053
00:50:32.920 --> 00:50:35.599
lot of these jump cuts, because let's be honest, not
1054
00:50:35.639 --> 00:50:38.519
everyone is a fluent speaker, it looks super weird. It
1055
00:50:38.519 --> 00:50:40.920
looks like an old Max Headroom style video if you're like,
1056
00:50:41.639 --> 00:50:44.599
wh knows that. So with with audio, you just want
1057
00:50:44.599 --> 00:50:47.199
to edit for audio, but you for sure want to
1058
00:50:47.239 --> 00:50:50.719
have both formats, and you know a little ninja hack.
1059
00:50:50.760 --> 00:50:54.159
Spotify for Podcasters has the video player, So if you're
1060
00:50:54.159 --> 00:50:56.920
going to start a video podcast, put it in Spotify
1061
00:50:56.960 --> 00:50:59.719
for Podcasters because you'll have that ability to have video there,
1062
00:51:00.119 --> 00:51:02.400
but you want to have it in both YouTube and Spotify.
1063
00:51:02.800 --> 00:51:05.400
So listening, kind of listening between the lines with you.
1064
00:51:05.840 --> 00:51:08.239
One thing that came up for me is so by
1065
00:51:08.239 --> 00:51:10.440
getting in a car using a podcast to get in
1066
00:51:10.480 --> 00:51:13.840
conversation with our niche audience right there, and maybe we've
1067
00:51:14.000 --> 00:51:17.960
identified that to a degree, right, but the podcast conversation
1068
00:51:18.239 --> 00:51:21.679
is also an incredible way, an incredible strategy for harvesting
1069
00:51:21.760 --> 00:51:25.079
more customer data their language, because they're going to be
1070
00:51:25.199 --> 00:51:27.480
in dialogue with us, they're going to be responding, they're
1071
00:51:27.519 --> 00:51:29.440
going to be commenting, they're going to be leaving, and
1072
00:51:29.519 --> 00:51:33.119
so that's gold because now they're starting to talk about
1073
00:51:33.159 --> 00:51:36.079
their pain points and their needs in their own language,
1074
00:51:36.159 --> 00:51:39.639
and that's the actual language we're looking for. That then
1075
00:51:40.159 --> 00:51:44.360
recycle into our marketing messaging. So that conversation it's a
1076
00:51:44.400 --> 00:51:48.079
two way street. We're delivering value to them and they're
1077
00:51:48.119 --> 00:51:50.679
also teaching us how to be in a relationship with them,
1078
00:51:50.719 --> 00:51:53.760
how to communicate with them.
1079
00:51:53.199 --> 00:51:56.119
And oftentimes not even just being communication with them, they're
1080
00:51:56.119 --> 00:51:58.239
giving you the roadmap.
1081
00:51:57.760 --> 00:51:58.440
To help them.
1082
00:51:58.760 --> 00:52:03.039
Yeah, listen, I suck at this. If I don't get
1083
00:52:03.079 --> 00:52:05.280
just solved, my life's not gonna be better and you
1084
00:52:05.280 --> 00:52:09.199
can very quite literally say good. This show is the
1085
00:52:09.239 --> 00:52:11.880
start of that. And if you need more help with it,
1086
00:52:11.920 --> 00:52:14.440
which if you're listening to the show this far you
1087
00:52:14.480 --> 00:52:17.599
probably do. At the end of this show, grab our download,
1088
00:52:17.639 --> 00:52:19.760
but more importantly, jump into our community.
1089
00:52:19.760 --> 00:52:21.039
Because of the community will.
1090
00:52:20.920 --> 00:52:22.760
Help you do that and to make it easy for you,
1091
00:52:23.000 --> 00:52:25.719
we got a two week trial. It's a buck and
1092
00:52:25.880 --> 00:52:27.320
I guarantee it's going to help you.
1093
00:52:27.719 --> 00:52:28.239
I love this.
1094
00:52:28.639 --> 00:52:31.639
We'll teach us how to help them. Yeah, it reminds
1095
00:52:31.639 --> 00:52:34.480
me many many years ago. It was a Frank Current
1096
00:52:34.519 --> 00:52:37.280
Training who is quite mass bull and audacious marketer. I
1097
00:52:37.320 --> 00:52:39.119
love it, and he was talking about you launch a
1098
00:52:39.199 --> 00:52:42.000
course and you know, you have an idea for the course,
1099
00:52:42.239 --> 00:52:44.039
and you roll people and you just get your first
1100
00:52:44.039 --> 00:52:47.079
introductor unit out there and then you get the feedback
1101
00:52:47.119 --> 00:52:49.519
from them, and based on that, you create the second
1102
00:52:49.519 --> 00:52:52.480
module of the course and then Elia a week ahead
1103
00:52:52.519 --> 00:52:55.360
of them, right, and they're designing the course for you
1104
00:52:55.480 --> 00:52:56.639
in with you as you're.
1105
00:52:56.440 --> 00:52:57.199
Building the course.
1106
00:52:57.639 --> 00:53:00.039
That deal, you know, build a plane while you're flying
1107
00:53:00.079 --> 00:53:00.599
that kind of thing.
1108
00:53:00.679 --> 00:53:02.280
But really we need to.
1109
00:53:02.239 --> 00:53:04.880
Do that otherwise we come up with these genius ideas
1110
00:53:04.880 --> 00:53:06.679
that we think are going to solve people's problems, and
1111
00:53:06.719 --> 00:53:09.039
they don't, or it's just they're just not design writer,
1112
00:53:09.159 --> 00:53:11.559
it's not in their voice or something. So we need
1113
00:53:11.559 --> 00:53:15.360
to have our niche audience teach us how to help them,
1114
00:53:16.079 --> 00:53:18.440
both how to communicate with them and how to help them.
1115
00:53:18.440 --> 00:53:20.800
It's so important and I'm just I mean, I'm really
1116
00:53:20.840 --> 00:53:23.280
I'm just listening to you, Sam and being in dialogue today,
1117
00:53:23.440 --> 00:53:26.400
I'm in fire my sense of how podcasting can be
1118
00:53:26.519 --> 00:53:30.280
part of this whole landscape of understanding my customer, reaching
1119
00:53:30.280 --> 00:53:33.320
my customer, and learning from my customer. It just exploded
1120
00:53:33.360 --> 00:53:34.440
as we've been talking here.
1121
00:53:34.519 --> 00:53:36.039
So this is talking about.
1122
00:53:36.679 --> 00:53:39.239
Absolutely illuminating, illuminating.
1123
00:53:39.599 --> 00:53:42.159
Yeah, so you know this has been great. How do
1124
00:53:42.239 --> 00:53:43.559
people find out more about you?
1125
00:53:43.760 --> 00:53:46.119
And I think you have some free resources to offer
1126
00:53:46.159 --> 00:53:48.800
people and they can find out about the services you offer.
1127
00:53:48.880 --> 00:53:49.960
So where do people find that?
1128
00:53:50.480 --> 00:53:53.079
So if you want to get a free roadmap, we
1129
00:53:53.119 --> 00:53:55.800
have a great roadmap for you that basically will if
1130
00:53:55.840 --> 00:53:59.320
you followed the roadmap from the start from conception all
1131
00:53:59.360 --> 00:54:02.719
the way to launch and in the monetization, you could
1132
00:54:02.840 --> 00:54:05.760
quite literally launch your own podcast and we can give
1133
00:54:05.800 --> 00:54:08.000
them that free download. We'll have that for you in
1134
00:54:08.039 --> 00:54:11.840
the link. It's the monetization action plan. That's our roadmap,
1135
00:54:12.159 --> 00:54:14.960
and to help you with that, we also have a
1136
00:54:15.159 --> 00:54:20.039
chatbot that we've created and curated specifically for people to
1137
00:54:20.159 --> 00:54:22.440
kind of go in and niche their audience figure out
1138
00:54:22.480 --> 00:54:25.719
how they would start the show the basics on, like, hey,
1139
00:54:25.760 --> 00:54:26.960
what do I need to start to.
1140
00:54:26.920 --> 00:54:27.760
Get this done?
1141
00:54:27.880 --> 00:54:29.639
So we'd be more happy to give that to them
1142
00:54:29.639 --> 00:54:33.119
as well. And so that is two amazing tools and
1143
00:54:33.199 --> 00:54:35.280
what we love to do too. There's a lot of
1144
00:54:35.280 --> 00:54:37.519
times people will get that, but they also want to
1145
00:54:37.519 --> 00:54:40.880
be part of a bigger community that's really doing this,
1146
00:54:40.960 --> 00:54:43.360
so they have some feedback loops with people, and that.
1147
00:54:43.480 --> 00:54:44.000
Is what we have.
1148
00:54:44.119 --> 00:54:48.559
It's called the podcast Accelerator, and that accelerator.
1149
00:54:48.320 --> 00:54:49.320
We have a vision.
1150
00:54:49.679 --> 00:54:53.599
We're launching one hundred Kingdom podcasts this year, is what
1151
00:54:53.599 --> 00:54:55.480
we call it. We do a lot of work in
1152
00:54:55.519 --> 00:54:59.119
the Christian space too, but we have fifteen shows that
1153
00:54:59.159 --> 00:55:01.679
we just launched last month and we're on fire to
1154
00:55:01.880 --> 00:55:05.400
just launch another eighty five of those. But that accelerator
1155
00:55:05.480 --> 00:55:08.679
course is specifically designed for anyone that's really wanting to
1156
00:55:08.679 --> 00:55:11.519
start a podcast inside a community. So we have those
1157
00:55:11.559 --> 00:55:13.960
free resources that will give them and if they want to,
1158
00:55:14.239 --> 00:55:17.320
if they're wanting to be part of a community that's
1159
00:55:17.400 --> 00:55:18.800
doing that to fleet.
1160
00:55:18.679 --> 00:55:20.719
We have that accelerator and we'll put that link down
1161
00:55:20.719 --> 00:55:21.039
there for.
1162
00:55:21.039 --> 00:55:22.760
It right and all those links are right there below.
1163
00:55:22.840 --> 00:55:23.639
You can get them right now.
1164
00:55:23.719 --> 00:55:26.679
So I burned artists to check all that out because
1165
00:55:26.800 --> 00:55:29.199
the value is just limitless on doing this. And whether
1166
00:55:29.239 --> 00:55:32.159
you want to diyat or you want somebody to guide you,
1167
00:55:32.280 --> 00:55:33.840
be part of the community, or have somebody to do
1168
00:55:33.840 --> 00:55:36.159
it with you for you, there's all kinds of resources
1169
00:55:36.159 --> 00:55:39.599
there with Sammy Tagget of all podcasting. So thank you
1170
00:55:39.639 --> 00:55:41.679
so much being really exciting and great.
1171
00:55:41.719 --> 00:55:43.719
Thank you, Yeah, totally thank you for having me.
1172
00:55:43.760 --> 00:55:44.880
Brother can see it.
1173
00:55:44.960 --> 00:55:47.960
We will thank you for joining me on the Radical
1174
00:55:48.039 --> 00:55:52.079
Responsibility Podcast. Remember, real change happens when we commit to
1175
00:55:52.119 --> 00:55:55.320
our growth, face our challenges with compassion, and stay open
1176
00:55:55.360 --> 00:55:58.920
to transformation. If you found this episode helpful, I encourage
1177
00:55:58.960 --> 00:56:01.679
you to subscribe, help us spread the message of healing
1178
00:56:02.000 --> 00:56:05.719
and personal empowerment. Stay grounded, stay present, and stay true
1179
00:56:05.719 --> 00:56:05.960
to you.
1180
00:56:06.239 --> 00:56:06.719
Take care