ABOUT THIS EPISODE
💡 In the second mini episode recorded onsite at the ISSA Business Growth Strategies conference, Hard Refresh co-host Caden Hutchens sits down with Luis da Costa, founder of Modular Concepts, to explore how a relationship-first mindset creates profit, retention, and peace of mind—even without a sales team.
From his community-first growth strategy to a 36% EBITDA,Luis shares a radically different view of success in the janitorialindustry—one where trust, not bids, drives long-term business value.
In This Episode:
🔹 Quick Control:
- Missed Mini Episode 1? Catch our conversation with Channing Johnson from KP Building Services (Ep. 15)
- Main Series Episode 14: Scaling Smarter with Alex Crowley and Brad Klein
- Stay tuned for Mini Episode 3 (next week)
🔹 Clear Cache:
- Two truths and a lie—featuring Brazilian soccer, immigration, and a car crash in the jungle
- How Modular Concepts grew by referral, not RFPs
- Why Luis avoids contracts, marketing, and outbound sales
- What public schools taught him about his team’s efficiency and value
- Running a business with 36% margins and zero growth pressure
- Why “commitment at your service” is more than a slogan—it’s a strategy
- The value of being known for reliability in a sea of low-bid operators
- Building a company your community trusts—and your employees never want to leave
🎯 Whether you’re scaling fast or intentionally staying small, this episode is a reminder that your values are your advantage.
🎧 Subscribe & Follow HardRefresh on Spotify, YouTube, or wherever you get your podcasts.
Connect with the Hosts & Guest:
Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/
Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/
Luis da Costa – https://www.linkedin.com/in/lhthomaz/
