What AI Actually Is (And Isn't) for Your Business

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All right, boys and girls, we're going to do it today, right?
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Episode 32, we're rocking and rolling. We're still cranking.
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I want to talk about something that's everywhere right now, and it's the buzzword
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for everyone, but we're going to do it in a different way.
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We're going to talk about AI today, right? Everybody's talking about AI.
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Everybody's building it up, talking about the hype versions.
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They're talking about how their open clause, ordering them a salad and rebooking their airlines.
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They're talking about how their Claude co-work has, you know,
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boiled them a cup of tea with their Wi-Fi enabled kettle.
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Stuff is stupid. I don't want a secretary or personal assistant or an administrative
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assistant or whatever you want to call it. Like, let's be honest here.
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Gmail already summarizes my emails for me. Why am I reinventing the wheel here
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with layers of unnecessary technology?
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But let's talk about the real version of AI that actually matters for people
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running a business, an actual company, a real business, where you're paying
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people's bills and you're employing people that are paying their bills with
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their job with you, right?
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If you've got a company of any size, AI matters.
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It matters big time, but it matters how you do it, right? That's the biggest
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thing because here's what's happening out there right now.
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Half the people I talk to think AI is going to replace them,
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right? They're worried.
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They're like, Steve, what am I going to do? AI is going to replace me in six
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months, in six years, in six decades, whatever.
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The other half of the people think it's somehow going to be a magic pill and
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it's just going to save them it's just oh I have AI now all is well.
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Both takes are totally wrong at the end of the day.
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So when you really want to look at what AI is in its current form and state,
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and look, we could go really, really deep into this stuff.
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We can go deep into building open claw agentic systems.
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You know, people are buying, you know, Mac minis and small, you know,
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PC personal, like these little mini PCs that you can get anywhere.
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Even NVIDIA makes their own version of a Jetson and a bunch of little mini devices
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where you could run your own large language model at home on your own computer. offline.
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That's great stuff and all, but let's be honest, for 99.9% of the people,
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it's completely unnecessary right now.
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And honestly, you would be too far ahead of yourself often and put yourself
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in a technological nightmare that unless you had somebody on staff 100% of the
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time doing it for you, it would never really work as you were hoping.
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The people that are showing all these good things on places like X and LinkedIn,
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they're people like me with an old deep skill set of technology and coding and,
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you know, journeymen of building everything so they can kind of make it work.
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And more importantly, they can make it look better than it is, right? That's a skill.
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It's a skill to make something that's kind of small look really tall.
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But that's what these AI influencers do. Stop watching them.
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They're just going to make you think that you could do things that aren't realistic
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right now. While they may be realistic in six months, we're talking about today.
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AI, at its core, is for most people right now just a really incredibly fast draft machine.
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It's a thinking partner that never gets tired, right?
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It's a tool that takes the raw material in your head, your expertise,
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your ideas, your experiences, and it helps you get it out faster and in better
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shape than you would have on your own.
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I mean, for a disconnected, unorganized human being like me,
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AI can be a godsend, right? I have a digital twin.
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And no, I'm not using Delphi. I use Delphi for other things.
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It's a decent tool for what it does. But I don't use Delphi for this because,
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quite honestly, it doesn't operate in the capacity I need it to.
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It just doesn't handle things in the way I need it to handle.
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I need to actually think like me, not pretend to answer questions as me.
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Right? There's a big difference there. So I use Claude, and I use Claude Cowork, and I use Claude Code.
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Right? So I'm sitting there in the CLI terminal coding things.
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That's probably more advanced for some, and that's fine.
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But let's just look at Claude as a project tool.
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Just go into the chat like you would ChatGPT.
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It's far more organized, and it's far better at building out a plan if you give
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it a lot of information, right?
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And this goes for any of them, including ChatGPT, including Gemini, Grok, what have you.
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If you don't put in good content to start, it's not going to take your slop and turn it into magic.
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That's where the term AI slop comes from. from all the shit people put in, shit in, shit out.
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And a lot of people are doing that with ChatGPT thinking, oh,
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let me say, hey, I'm a marketing person, or I'm an insurance salesman,
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and I need four great marketing posts for my LinkedIn account.
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Yeah, okay, that's going to suck. Like, let's not laugh about it,
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but let's laugh about it, right? That's going to freaking suck.
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I mean, that's going to suck so bad. It's going to suck like 50% of the LinkedIn
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posts I see these days where it's so obvious that these people are just putting
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in the bare minimum and posting it and being like, YOLO, son, and just letting it rip.
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They're idiots, all of them. I'm not trying to be mean.
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Just being honest, they're lazy, right? It's not even idiots.
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They're just lazy idiots.
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They're lazy people who think i can put the bare minimum into a new tool and
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get a great fucking benefit out of it when at the end of the day they're not
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they're just pushing more crap out on the universe praying that somebody clicks
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they lack clarity once again so look it's not it's not that ai's smarter than you.
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It doesn't know your clients like you do. It doesn't have your story.
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It doesn't have your instincts. You know, it doesn't have your track record.
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But what it does have is speed and structure.
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So for people with my type of brain, speed and structure could be so dangerous
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because you give me structure and now I can move mountains.
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Without structure, I'm just a hurricane with no direction. I'm a tornado spinning
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out of control, not knowing where it's going.
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With structure, it's a tsunami, right? That's just personality stuff like for
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any of us. If we could build things faster because we're better organized and
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we just have to talk about what we're good at, well, that makes it really easy.
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So if you've been avoiding AI because you think it's complicated or because
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you think it somehow means you're cheating, come on, man.
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You can let go of that. That's not the purpose here. The purpose of using AI
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is to scale yourself in a smarter capacity.
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It's not about just using it for a Q&A. Like you're asking a,
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you know, you're asking a freaking teenager, you know, an answer to a question
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and then just posting it because you think it's hip and cool.
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You're letting the AI, it's like, the thing is this, it's not even letting the
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AI, you're expecting the AI to run your business for you while you sleep.
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And looking at the open claw stuff out there and the things that the agentic
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AI, it's very trippy, right?
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It's very teasing of how it does this while you're not doing anything yourself
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and it runs for you when you're not, yada, yada.
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That stuff is great. There's so much more you used to get out of it right now
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before that stuff is fully like perfected.
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It's going to happen very fast, but you need to get your mind wrapped around
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how you leverage AI and how as a business owner, you're winning with AI right now.
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And you're going to use it for three things.
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And this is all I want you to use AI for like the next week.
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Number one, getting thoughts out of your head faster.
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You could talk to every single model out there these days,
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whether it's chat gpt claude gemini grok whatever you
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could do voice on all of them when you have an idea put
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it down into a the same project i have a project in my claude called steve's
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digital twin every time i write something new i add it in all my content i added
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in the podcast which i pretty much do with an outline that i hand write you
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know it's it's you know it's all,
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it's all in there i drop these things in and then when i do the podcast i take
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my transcriptions and add them since I don't know exactly what I'm going to
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say until I start recording, right? That's just me.
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So yeah, look, it's really important to get thoughts out of your head as fast as possible.
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Step two, turn those thoughts into content and communication.
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Right. That's how you can make a social post. If you put a lot of content in,
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if you just ask it, give me those, you know, give me four marketing posts on
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the insurance business. Well, it sucks.
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But if you put in your history as an insurer, you put in all the stories,
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you put in all the blog posts, you put in all the podcasts you've been on,
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you put in all the everything that you have around that business into it.
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Well, now you can make some content that's really focused and communicate really
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well to people, which is, to me, the whole point of AI is being able to communicate
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better with people, not worse.
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And then the third thing, of course, you're saving hours on tasks that you see
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your day up, right? Making content, people hate it.
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I deal with this for decades now. People hate making content.
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People hate sitting there and creating things. They hate talking about themselves.
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Using AI, it's like you're able to bounce it against somebody that's not you
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but is you. So it kind of makes it a lot faster and it makes it feel a lot less scary. Thank you.
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And that's where, you know, I want this to take this conversation over the next
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few weeks. Not all the high-end tech stuff.
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I'll do the tech stuff for people that want it. Happy to do it.
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You know, we could run this. You know, the community is launching next week.
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So, finally, I got my first course up there. I'm recording another one next week.
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So, in about a week and a half, two weeks, it should be up.
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Look, the tech stuff, we could talk about that live.
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Happy to walk people through live tech stuff. But the practical things,
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the things that you can actually use, you know, what does it actually do and
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how does it really fit into a business like yours?
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That's what I want to talk about, to help you find ways to leverage the AI tools
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that are out there to do what you do every day anyway.
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Do it better, do it faster, and do it with, you know, with better results.
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Think where it's thinking for you, thinking as you.
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So today's move is simple. If you haven't opened up ChatGPT or Claude yet,
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oh my Lord, where the hell have you been?
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Open it up today and figure something out, right? Just give it one task,
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something you've been procrastinating. Ask it for a first draft. See what happens.
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Just screw around with it. But you got to start. You don't need to master it
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today, but you have to start today.
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If you're somebody who has been using it a little bit already, why don't you do this?
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The next time that you're prompting it and you're working maybe on some content
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with it, after you give it your content, make sure you're giving it something,
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right? After you give it the content, ask it this simple thing.
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You can say to it, and I'm paraphrasing here.
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You could go along the lines of, now that you've read my content,
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what are three questions that you have for me to improve the clarity of what I have given you?
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It's then going to ask you three questions. Clawed, it does a pop-up.
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ChatGPT, it does the text. It'll ask you the three questions.
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And yeah, you'll build even more depth. And when you answer them,
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answer them well. Don't just one word them or one line them.
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Give real answers. Like, put time in. Like, if you put energy into it in the
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beginning, you're going to have better products in the end.
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And today's riff of the episode is going to be this.
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AI doesn't replace your expertise.
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It amplifies it. So stop hiding from AI and learn how to ride this pony into the sunset.
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All right, guys, it's Steve here. Steve Lickman, unfiltered and unshakable,
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and I will talk to you soon.